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Fashion Journalism Question Paper

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Program Fashion Marketing Management

Subject Title Fashion Journalism


FM-ADV-721-
Subject Code Term 24T1
13X
Prepared by RASIKA RAJAN KAREKAR

Exam Cover Sheet


Assignment Click here to enter text.
HH: Click here to enter text.
Date 11-03-2024 Time
am/pm to HH: MM am/pm
Exam Duration 4 hours Weight 30 %
Total Marks 100 Gained Marks Click here to enter text.
Student Name & ID
Signature

Instructions
1. This is a closed book examination.
2. This paper consists of (FIVE) ( 5) printed pages (Including cover page).
3. There are {3}sections.
Section A – Multiple choice questions

Section B – Medium Answers

Section C – CASE STUDY – Long Answers

4. All answers are to be written on the answer sheets provided. Please start a
new answer on a fresh page. Write the question number on the top left corner
of the page. Any answer written on the exam question papers will not be
considered.

RMB-ACAD-FR-005_v2.2 Exam Sheet ©Raffles Design International, Mumbai Page 1 of 3


SUBJECT TITLE (in caps) _______________________________________
SUBJECT CODE _______________________________________

5. No materials (dictionary/translators, including electronic ones) are allowed into


the examination room. Only non-programmable calculators are allowed.
6. No examination materials (questions paper(s) and used/unused answer
sheet(s)) are to be removed from the Examination Room. Please attach the
questions papers to the answer sheets at the end of the Examination.
7. Circle the Questions you had attempted below:
Question No. 1 2 3 4 5 6 7 8 9 10
Marker
Marks Attainable 5 5 5 5 5 5 10 10 10 15

Question No. 11 12 13 14 15 Total


Marker
Marks Attainable 15 15 15 15 15 100
Examiner Rasika Rajan Karekar
Reviewer Kshipra Singh Jadon

RMB-ACAD-FR-005_v2.2 Exam Sheet ©Raffles Design International, Mumbai Page 2 of 3


SUBJECT TITLE (in caps) CONSUMER BHEAVIOR
SUBJECT CODE FD-AD-721-08X

Section 01

Short Answers ( Choose any 4 ) 4*5= 20

1. What makes a fashion magazine attractive to the consumers? State examples.

2.What is fashion journalism?

3. How are layouts in newspapers and magazines different? Give examples. Draw if necessary.

4. Give tips for interviewing a person for a fashion magazine.

5. How is styling for a fashion magazine different form the social media?

6. What are the key points to remember while writing an article for a fashion magazine.

Section 02

Medium Answers ( Choose any 2 ) 10*2 = 42

7. What is trend forecasting in fashion journalism?

8. How has cinema affected the content of the fashion magazine.

9. How has globalisation affected the fashion industry. Give Examples.

Section 03 :

Long Answers ( Choose any 4 ) 15*4 = 60

Write an article for a fashion magazine of your choice on the following 4 topics:

10. Interview of a sustainable fashion influencer on switching to Eco fashion.

11. How to create a sustainable wardrobe.

12. Styling a yellow garment for any occasion.

13. The perfect outfit for summer weekend.

14. Shopping guide for sustainable fashion.

15. Indian wedding fashion trends.

RMB-ACAD-FR-005_v2.2 Exam Sheet ©Raffles Design International, Mumbai Page 3 of 3

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