Oh hi.

Oh hi.
That’s me, Tamsin...

595 HEAD-JERKING WORDS

TO ELECTRIFY YOUR COPY
A list of power words to convert
casual readers into customers

©TAMSIN HENDERSON | COPYKOOKS.COM

 Here’s a truth… Power words make you a better copywriter
and increase your conversion rates.

AN EXAMPLE
Check out this extract from the Winston Churchill speech. The power words are in bold. Notice
how each of these words makes you feel something?

We have before us an ordeal of the most grievous kind. We have before us many, many long
months of struggle and of suffering. You ask, what is our policy? I can say: It is to wage war, by
sea, land and air, with all our might and with all the strength that God can give us; to wage war
against a monstrous tyranny, never surpassed in the dark, lamentable catalogue of human
crime. That is our policy. You ask, what is our aim? I can answer in one word: It is victory,
victory at all costs, victory in spite of all terror, victory, however long and hard the road may
be; for without victory, there is no survival.

A quick
See what I mean? Each power word checklist that
touches you on will make
an emotional level. It practically smacks
you in the face as it grabs your attention.
your business more successful
NOW YOUR TURN
Here’s your list of 595 power©TAMSIN HENDERSON
words. Sprinkle | COPYKOOKS.COM
them liberally throughout your copy to incite
emotion in your readers and move them to action.

Thanks to Jon Morrow of the excellent Boost Blog Traffic for kindly researching and sharing
this list. Why not add your own to the list and print it out as a constant reminder?

POWER WORDS | COPYKOOKS.COM

 595 HEAD-JERKING WORDS TO ELECTRIFY YOUR COPY
Words to Provoke Fear
Fear is without a doubt the most powerful emotion for grabbing and keeping an
audience’s attention.

Agony Devastating Lunatic Scream

Apocalypse Disastrous Lurking Searing
Armageddon Doom Massacre Shatter
Assault Drowning Meltdown Shellacking
Backlash Dumb Menacing Silly
Beating Embarrass Mired Slaughter
Beware Fail Mistake Slave
Blinded Feeble Murder Strangle
Blood Fired Nightmare Stupid
Bloodbath Fool Painful Tailspin
Bloodcurdling Fooled Pale Tank
Bloody Frantic Panic Targeted
Blunder Frightening Peril Teetering
Bomb Gambling Piranha Terror
Buffoon Gullible Pitfall Terrorist
Bumbling Hack Plague Torture
Cadaver Hazardous Played Toxic
Catastrophe Hoax Plummet Tragedy
Caution Holocaust Plunge Trap
Collapse Horrific Poison Vaporize
Corpse Hurricane Poor Victim
Crazy Injure Prison Volatile
Cripple Insidious Pummel Vulnerable
Crisis Invasion Pus Warning
Danger IRS Reckoning Worry
Deadly Jail Refugee Wounded
Death Jeopardy Revenge
Deceiving Lawsuit Risky
Destroy Looming Scary

POWER WORDS | COPYKOOKS.COM

 595 HEAD-JERKING WORDS TO ELECTRIFY YOUR COPY
Words to Encourage and Energize
Wake your readers from their stupor with words that infuse energy
and enthusiasm.

Amazing Effortless Effortless Staggering

Ascend Empower Empower Strengthen
Astonishing Epic Epic Striking
Astounding Excellent Excellent Strong
Audacious Excited Excited Stunning
Awe-inspiring Extraordinary Extraordinary Stunt
Awesome Eye-opening Eye-opening Supreme
Backbone Fabulous Fabulous Surprising
Badass Faith Faith Terrific
Beat Fantastic Fantastic Thrive
Belief Fearless Fearless Thwart
Blissful Ferocious Ferocious Titan
Bravery Fierce Fierce Tough
Breathtaking Force Force Triumph
Brilliant Fulfill Fulfill Tremendous
Celebrate Glorious Glorious Unbeatable
Cheer Glory Glory Unbelievable
Colossal Graceful Graceful Unforgettable
Command Grateful Grateful Unique
Conquer Grit Grit Unleash
Courage Guts Guts Uplifting
Daring Happy Happy Valient
Defeat Heart Heart Valor
Defiance Hero Hero Vanquish
Delight Honor Honor Victory
Devoted Hope Hope Win
Dignity Incredible Incredible Wonderful
Dominate Jaw-dropping Jaw-dropping Wondrous

POWER WORDS | COPYKOOKS.COM

 595 HEAD-JERKING WORDS TO ELECTRIFY YOUR COPY
Words to Elicit Desire
Like it or not, sex sells, so tap into the provocative power of lust to lure
your readers.

Allure Frisky Nude Strip

Arouse Goosebumps Obscene Sweaty
Bare Hanker Orgasmic Tantalizing
Begging Heavenly Passionate Taste
Beguiling Hottest Pining Tawdry
Brazen Hypnotic Pleasure Tease
Captivating Impure Provocative Tempting
Charm Indecent Racy Thrilling
Cheeky Intense Raunchy Tickle
Climax Intoxicating Risque Tight
Crave Itching Rowdy Tingle
Delight Juicy Salacious Turn on
Delirious Kinky Satisfy Unabashed
Depraved Kiss Saucy Uncensored
Desire Lascivious Scandalous Untamed
Dirty Lewd Seduce Untouched
Divine Lick Seductive Urge
Ecstasy Lonely Sensual Voluptuous
Embrace Longing Sex Vulgar
Enchant Love Shameless Wanton
Enthralling Lure Sinful Wet
Entice Luscious Sleazy Whip
Entrance Lush Sleeping Wild
Excite Lust Spank X-rated
Explicit Mischievous Spellbinding Yearning
Exposed Mouth-watering Spicy Yummy
Fascinate Naked Steamy
Forbidden Naughty Stimulating

POWER WORDS | COPYKOOKS.COM

 595 HEAD-JERKING WORDS TO ELECTRIFY YOUR COPY
Words to Incite Anger
Snap people from apathy to action using words that connect with your
readers’ anger

Abhorrent Dishonest Money-grubbing Ruthless

Abuse Distorted Nasty Savage
Annoying Evil Nazi Scam
Arrogant Exploit No good Scold
Ass kicking Evil Obnoxious Sick and tired
Backstabbing Force-fed Oppressive Sink
Barbaric Foul Pain in the ass Slam
Bash Freaking out Payback Slander
Beat down Full of shit Perverse Slap
Big mouth Greedy Pesky Slay
Blatant Gross Pest Smash
Brutal Harass Phony Smear
Bullshit Hate Pissed off Smug
Bully High and mighty Pollute Sniveling
Cheat Horrid Pompous Snob
Clobber Infuriating Pound Snooty
Clown Jackass Preposterous Snotty
Cocky Kick Pretentious Spoil
Corrupt Kill Punch Stuck up
Coward Knock Punish Suck
Crooked Knock out Rampant Terrorize
Crush Know it all Ravage Trash
Curse Lies Repelling Trounce
Debase Livid Repugnant Tyranny
Defile Loathsome Revile Underhanded
Delinquent Loser Revolting Up to here
Demolish Lying Rotten Violate
Desecrate Maul Rude
Disgusting Misleading Ruined

POWER WORDS | COPYKOOKS.COM

 595 HEAD-JERKING WORDS TO ELECTRIFY YOUR COPY
Words to Grapple with Greed
Because whether they desire to make or save it, every human on the planet is
interested in money.

Bank Extra Lowest price Rich

Bargain Feast Luxurious Savings
Best Fortune Marked down Six-figure
Billion Free Massive Skyrocket
Bonanza Freebie Money Soaring
Booked solid Frenzy Money-draining Surge
Cash Frugal Money-saving Treasure
Cheap Gift Nest egg Triple
Costly Golden Pay zero Waste
Discount Greatest Prize Wealth
Dollar High-paying Profit Whopping
Double Inexpensive Quadruple
Explode Jackpot Reduced

Words to Ensure Security

Choose words that make your readers feel safe, and you’ll more easily gain their
confidence and trust.

Above and beyond Guaranteed Professional Secure

Anonymous Ironclad Protected Sure-fire
Authentic Lifetime Proven Survive
Automatic Money-back Recession-proof Tested
Backed No obligation Refund That never fails
Bankable No questions asked Reliable Thorough
Best-selling No risk Research Trustworthy
Cancel anytime No strings attached Results Try before you buy
Certified No-fail Risk-free Unconditional
Clockwork Official Rock-solid Verify
Endorsed Permanent Science-backed World-class
Foolproof Privacy Scientific

POWER WORDS | COPYKOOKS.COM

 595 HEAD-JERKING WORDS TO ELECTRIFY YOUR COPY
Words to Trigger Temptation
The truth is, we’re all fascinated by the mysterious and forbidden, so intrigue
readers by sprinkling these power words throughout your writing.

Ancient Controversial Never seen before Under wraps

Backdoor Covert Off the record Undercover
Banned Cover-up Off-limits Underground
Behind the scenes Exotic Outlawed Under-the-table
Black Market Forbidden Private Undisclosed
Blacklisted Forgotten Restricted Unexpected
Bootleg From the vault Sealed Unlock
Censored Hidden Secret Unreachable
Classified Hush-hush Smuggled Unspoken
Cloak and dagger Illegal Strange Unveiled
Concealed Insider Tried to hide Withheld
Confessions Little-known Unauthorized
Confidential Lost Uncensored

“For beginning writers, power words are one of

the easiest tools to master. Unlike many
storytelling strategies which can take years of
practice to master, you can start sprinkling
power words into your writing, and you’ll notice
an immediate lift in the quality of your prose.”

*Source with permission to share: https://smartblogger.com/power-words/

POWER WORDS | COPYKOOKS.COM

 GOT QUESTIONS? GET THEM ANSWERED IN
OUR PRIVATE FB GROUP. SEE YOU THERE!
Let’s get to know each other:

Website | Free FB Group

©TAMSIN HENDERSON | COPYKOOKS.COM

POWER WORDS | COPYKOOKS.COM