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    Coca-Cola - MSM Assignment

    Uploaded by

    Gurpreet Kaur

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Coca-Cola - MSM Assignment

    Uploaded by

    Gurpreet Kaur
    3 views4 pages

    Original Title

    COCA-COLA - MSM ASSIGNMENT

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    © © All Rights Reserved

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    3 views4 pages

    Coca-Cola - MSM Assignment

    Uploaded by

    Gurpreet Kaur

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    **Group Assignment**

    Group Members & Student ID:


    1. Gurpreet Kaur – 2024052271
    2. Navjot Kaur -
    3. Sandeep Bharmota -

    Submitted to Professor – Ash Andrew

    Topic: Social Campaign Development: Social media campaign


    development includes developing and carrying out a marketing strategy to achieve
    corporate objectives. Setting goals, determining the target market, producing
    interesting content, selecting the appropriate channels, and examining performance
    indicators are all included in this.

    The Group Assignment involves conducting social media campaign development for
    Coca-Cola, known for soft drink beverages. It manufactures, sells, and markets soft
    drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups.
    Introduction of Coca-Cola

     On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs'
    Pharmacy in downtown Atlanta where the first glass of Coca-Cola was poured.

     The sample was pronounced "excellent" and placed on sale for five cents a glass as a
    soda fountain drink.

     The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting
    thirsty citizens to try "the new and popular soda fountain drink."
     He gradually sold portions of his business to various partners and, just before he died
    in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with
    great business acumen, Mr. Candler bought additional rights and acquired complete
    control.

     In 1899, two Chattanooga lawyers, Joseph Whitehead and Benjamin Thomas,


    travelled to Atlanta to negotiate the rights to bottle Coca-Cola. Thomas and
    Whitehead wanted to capitalize on the drink's popularity by bottling it to be consumed
    outside the four walls of a soda fountain.

    The Coca-Cola logo: a history from 1886 to Today:


    The Coca-Cola Company and its flagship fizzy beverage possess one of the best-known
    brand identities in the world, with its red and white colours and script font covering
    signage and shop shelves almost everywhere. And what's especially remarkable about
    the Coca-Cola logo is its staying power. Over 130 years of history, the Coca-Cola logo
    hasn't changed much at all. It was originally very much a logo of its time – look at logos
    from the period and you'll find some slight changes. Look at the Coca-Cola logo from
    1887. It's as recognisable as the Coca-Cola logo of today.

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