Research
Research
Research
A. RESEARCH DESIGN
For this study, a quantitative approach was followed. Leedy and Ormond (2001:191) define descriptive quantitative research as the identification of characteristics of observed phenomenon. The research methodology used to solve the main problem included a literature study, a survey, secondary data and an empirical study.
B. EMPIRICAL STUDY
The empirical study was done by means of a questionnaire which was mailed to respondents.
C. Sample
The sample consisted of sixteen emplyoees at udaivilas, who were responsible for two hundred employees. The questionnaire was get filled by employees as well as HR seniors. The HR manager printed the questionnaires and completed them. Some respondents preferred to respond on the computer system.
Survey
The survey method is usually associated with a deductive approach. Surveys allow the collection of a large amount of data from a sizeable population in a highly economical way. Much time is spent on designing and piloting a questionnaire and in analysing the results. For purposes of this study, a questionnaire was designed as a data collection tool. A questionnaire is suitable when information, related to opinions, attitudes and behaviours, have to be collected. Experiments and case studies are less suited for the collection of opinions and attitudes, and interviews are very time consuming and difficult to
analyse if the researcher is not very experienced. In this chapter, the research methodology used in this study was discussed. A survey was conducted in which a questionnaire was used as the measuring instrument. The questionnaire was carefully design to meet scientific requirements and was subjected to a pilot study. Responses were received from thirteen of the sixteen managers targeted for the study. In Chapter four the results of the empirical survey are presented and analysed.
QUESTIONNAIRE
Questionnaire design and layout are important aspects of a questionnaire. They assist in capturing the interest of the respondents and obtaining the relevant information. In this study, the questionnaire was designed with keeping the target group, that is, sales managers at Old Mutual who are responsible for the recruitment and selection of sales consultants, in mind.