Retail LCP Promotion Optimization

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Retail LCP Promotion Optimization

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zaid.ahmad

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RETAIL

Promotion
Optimization
for Retailers
Omnichannel Aware Promotion Events and Pricing
What's a good promotion now? History was always a guide, even though it was faulty. But it
was something. Now everything has changed and, sadly, the path forward looks nothing like
the one taken.

Online revenue accounts for 40% - 60% of total revenue for many retailers, and it is expected
to continue its growth. Yet, DC's don't have the capacity to fulfill every online order,
especially during peak time. More importantly, customers expect to have multiple fulfillment
options at any store. But why does this matter for promotions?

Promotions drive inventory. They are the primary way of moving inventory throughout a
retailers' enterprise. And if promotions don't account for the methods that shoppers expect
to buy, return, and have their order fulfilled - inventory levels will be off, customers'
expectations won't be met, and margins will suffer. While it is essential to get the promotional
offer and discount correct for revenue, margins, and inventory goals, it is now even more
crucial to manage the overall inventory efficiency throughout the season and
communicate those expectations with the supply chain, especially for omnichannel
retailing.

We Unify - We Enhance - We Empower - We Align

We unify merchandising, marketing, and supply chain decisions with a shared forecast that
understands every demand driver. We enhance promotional planners' knowledge by
simulating weekly, in-season sales with AI and machine learning based on the demand
profile. We empower users to make optimal promotional decisions by evaluating different
promotional vehicles and offers against recommended prices. We align promotions,
end-of-season pricing, and inventory to the store and online fulfillment demand while
accounting for potential returns.
Features
Automation combined with
 Promotion Optimization — Increase sales, revenue,
greater accuracy and
and margin with enhanced in-season discounts and
promotion events specificity will be the
hallmarks of a successful
 Omnichannel Aware — Understand store demand,
pricing strategy for unified
online fulfillment demand, and returns for every
Style/SKU/location
commerce retailers.

 Unified Demand Signal — Connect merchandising This change will require

and supply chain decisions by understanding the adoption of AI-driven
effect of every demand driver including seasonality, analytics and technology to
price, product lifecycle, trends, and local events
augment human effort.
 Lifecycle Pricing — Connect in-season and liquidation
pricing decisions to maximize inventory margins and Rober Hetu - Gartner
sell-through
VP Analyst
 User-Designed Workflow — Gain visibility and strategic
Market Guide for Retail Unified
control for improved productivity and adoption Price, Promotion and Markdown
Optimization Applications

Why antuit.ai Retail Solutions from antuit.ai

We operate with one goal –
 Forecasting, Allocation &
Replenishment
Deliver measurable business & financial improvements
 Lifecycle Pricing
by enriching decisions and workflows at scale.
 AI Demand Modeling Studio
That commitment makes antuit.ai different by design.
 Assortment & Size Optimization
Our approach amplifies your strategy with SaaS
solutions that enable fluid processes, leverage AI,
incorporate rapid API’s, and support user adoption.

We strive to bring you significant value in a very short

period that escalates over time.

To learn more, please contact us at info@antuit.ai

Serving Fortune 1000 companies globally, antuit.ai – a Zebra Technologies company –

is rethinking the way consumer products and retail companies use AI to solve real
business problems. Antuit ai offers AI SaaS solutions that optimize inventory decisions
with Demand Intelligence, empowering world-class companies to digitally transform
their businesses to achieve substantial business results.

www.antuit.ai info@antuit.ai