Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 6 views

    Yesica Naomi

    Uploaded by

    hrgakhi

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Yesica Naomi

    Uploaded by

    hrgakhi
    6 views3 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views3 pages

    Yesica Naomi

    Uploaded by

    hrgakhi

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    YESICA NAOMI SITUMEANG

    [Indonesia, 15560] [+6281283617692] | [naomiyesicaaa@gmail.com] | [linkedin.com/in/yesicanaomi/]

    SUMMARY __
    Digital Marketing enthusiast with 2+ years experienced. I am a person who is a social media-savvy, creative,
    communicative, enthusiastic, have an ambition to grow, and fast learner who can work independently with
    excellent teammates. I’m also ready to take on a challenging role in a highly competitive workplace that must be
    faced quickly. I am passionate about Digital Marketing, Content Marketing, Social Media Marketing, Business
    Development, Public Relations, and Creative.

    EDUCATION
    Telkom University, Bandung July 2019 – August 2023
    Bachelor Degree of Information System, School of Industrial Engineering
    • Concentrated on Enterprise Intelligent System Development & Cybernetics
    • Studied fundamental software development, communications, web developments, etc
    Training & Certification: SAP 01 Fundamental by SAP.

    EXPERIENCES & ORGANIZATION _


    Digital Stark – Bangkok, Thailand April 2023 – present
    KOL Specialist – Full time (Remote)
    • Review for the right ambassador match for each campaign
    • Meeting with clients to understand their message, brand voice, and target audience
    • Attract, onboard, and manage day-to-day relationships with Key Opinion Leaders (KOLs)
    • Search and contacted 30-50 KOLs (SG KOLs, ID KOLs) for global clients
    • Ensure the contract terms & conditions related (paperwork files)
    • Develop content plannings and review creative content
    • Reach out and build KOL networks for various product categories on social media
    • Implement engagement campaigns by coordinating with KOLs regarding their requirements, timelines, and
    deliverables
    • Collaborate with other team members to initiate and execute product promotion campaigns
    • Negotiate costs for KOL services appropriately by ensuring mutually beneficial agreements
    • Monitor and optimize each KOLs performance
    • Working with top-tier brands, including SKIN1004, d’Alba, P.Calm, and Samyang
    • Achieve and process KOLs for important and sudden campaigns of 120+ KOLs in 3 months
    • Tracking and calculating content ROI.

    Dynamic Indonesia – Pontianak, Indonesia April 2022 – August 2022


    Copywriter – Freelance (Remote)
    • Handle 3+ social media accounts every month
    • Writing clear and error-free content for social media that reflects the brand’s voice
    • Meeting with clients to understand their message, brand voice, and target audience
    • Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
    • Interpreting creative direction and technical information and turning them into persuasive copy concepts
    • Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing
    materials
    • Working with clients to edit and modify the copy to meet their content expectations
    • Strategizing content pillars and sub-pillars
    • Analyzing content marketing strategy to evaluate whether it is working or not.
    HashMicro – Singapore September 2021 – June 2022
    Digital Marketing Assistant – Full time (Remote)
    • Increase web traffic and brand awareness through the marketing of content online
    • Researching and evaluating competitor marketing and digital content
    • Optimize content considering SEO and Google Analytics
    • Writes informative and engaging articles to help brands showcase their products
    • Creating documents according to what the company needs (pitch deck, company profile, etc)
    • Conducting in-depth research on industry-related topics in order to develop original content
    • Creating original content that will engage customers through email
    • Supporting the marketing manager and marketing team with project organization
    • Updating databases, spreadsheets, and inventory lists
    • Building strong relationships with customers
    • Planning and executing company’s event.

    PT Kita Bumi Global - Tangerang, Indonesia June 2021 – August 2021


    Digital Marketing Intern
    • Performing market analysis and research on the latest trends related to waste management
    • Designing and presenting new social media campaign ideas
    • Monitoring all social media platforms for trending news, ideas, and feedback
    • Researching and evaluating competitor marketing and digital content
    • Strategizing with other professionals creating content for successful campaigns

    LEADERSHIP
    Treasury of Indonesia Marketing Association Sc Telkom University September 2021 – November 2021
    • Responsible for managing organizational finances
    • Manage cash flow for future projections
    • Ensuring that all payment obligations are settled and fulfilled

    Head of Publication & Documentation Marketing Class 2021 September 2021 – November 2021
    • Responsible handled and planned design ideas for the event
    • Planned and determine publications on social media @imasctelkomuniv
    • Review the design made by the staff and make the final approval

    Head of Sponsorship & Partnership Division Marketing Goes to Campus IX January 2021 – June 2021
    • Responsible for finding sponsors in the form of fresh money or other benefits.
    • Collaboration with media partners to publish the MGTC IX event.
    • Liaising with outside parties for the benefit of the MGTC IX event.
    Achievement: Invited Kemenparekraf Mr. Sandiaga Uno, businessman Danu Sofwan and Hendy Setiono as
    speakers.

    SKILLS
    Hard Skill:
    SAP, Microsoft Office, Google, Visual Paradigm, Canva, Trello, Marketing, Public Relation, Content Planner.

    Soft Skill:
    Good Communication, Hardworking, Creative and Critical Thinking, Adaptability, Teamwork, Time management

    Language:
    Indonesian (Native proficiency) & English (Professional proficiency)

    PORTFOLIO:
    https://linktr.ee/yesicanaomi

    You might also like