BUSINESS 12 Exam 4th Q

CAPIZ COMMERCIAL SCHOOL
Barangay Punta Tabuc, Roxas City

5800 Capiz, Philippines
FINAL EXAMINATION
School Year 2023 - 2024
BUSINESS MARKETING 12
Name: ___________________________________________Score: ____________

Grade: ___________________________________________Date: ____________
I. Read the statement carefully. Choose and encircle the letter of the correct answer.
1. Which of the following sorts a market by elements such as, age, gender, education, income,
family size, race, occupation, nationality and more?
a. Behavioral Segmentation c. Geographic Segmentation
b. Demographic Segmentation d. Psychographic Segmentation
2. What offers an opportunity to pinpoint exactly what messaging will drive a customer to make a
purchase?
a. Market Auditing c. Market Responsibility
b. Market Concepts d. Market Segmentation
3. Which of the following is a subset of demographics which creates different target customer
groups based on boundaries?
4. All are types of segmenting the market EXCEPT:
a. Consumer Segmentation c. Geographic Segmentation
5. Which of the following is NOT an identifiable non-character trait of a demographic segmentation?
a. Age c. Lifestyle
b. Gender d. Profession
6. Which of the following takes into account the aspects of consumer behavior by dividing markets
according to lifestyle, personality traits, values and more?
7. Which of the following refers to the WHO of market segmentation?
a. Behavioral c. Geographic
b. Demographic d. Psychographic
8. Which of the following is an activity, benefit, or satisfaction offered for sale that is essentially
intangible and does not result in the ownership of anything?
a. Asset c. Product
b. Market d. Service
9. Which of the following that can be offered to a market for attention, acquisition, use or
consumption that might satisfy a want or need?
a. Asset c. Product
b. Market d. Service
10. Which among the following a consumer product that the customer either does not know or knows
about but not normally consider buying?
a. Convenience products c. Industrial products
b. Consumer products d. Unsought products
11. Which of the following statement best describes Packaging?
a. The activities of designing and producing the container or wrapper for a product.
b. Includes product quality, product features, and product style and design
c. A name, term, sign, symbol, design or a combination of these
d. Range from simple tags attached to products to complex graphics that are part of the
packaging.
FINAL EXAMINATION – Business Marketing 1|

12. What is the fundamental role of packaging for the product?
a. To attract more customers
b. To give product information to customers
c. To secure the product’s condition
d. To increase sales
13. Why do you think demographic factors is essential to marketing?
a. It helps companies to identify potential market for products and services.
b. It can force or restrain different groups or individuals in the given society.
c. It provide resources necessary for the company.
d. It affects the consumer’s purchasing power and patterns.
14. Which of the following refers the sum of all the values that consumers exchange for the benefits
of having or using the product or service?
a. Place c. Product
b. Pricing d. Promotion
15. Which cost changes depending on the number of units sold?
a. Fixed Costs c. Unit Pricing
b. Return of Investment d. Variable Costs
16. What type of market that consists of many buyers and sellers trading in a uniform commodity
such as wheat, copper, or financial securities?
a. Monopolistic Competition c. Pure Competition
b. Oligopolistic Competition d. Pure Monopoly
17. What type of market consists of a few sellers that are highly sensitive to each other’s pricing and
marketing strategies?
a. Monopolistic Competition c. Pure Competition
b. Oligopolistic Competition d. Pure Monopoly
18. Which of the following refers to a method of pricing that charges its customers according to time?
a. By-product pricing c. Product bundle pricing
b. Captive product pricing d. Time pricing
19. What pricing strategy that combines two or more products to sell them at a lower price than if the
same products were sold individually?
a. By-product pricing c. Product bundle pricing
b. Captive product pricing d. Time pricing
20. Which of the following refers to a widely practiced marketing strategy where in the prices are set
higher because it’s believed that a premium price would also increase consumer desire?
a. By-product pricing c. Image pricing
b. Captive product pricing d. Location pricing
21. Which of the following is NOT a discriminatory pricing?
a. Customer-segment pricing c. Location pricing
b. Free pricing d. Time pricing
22. Which of the following is an example of product mix pricing?
a. Captive product pricing c. Location pricing
b. Free pricing d. Time pricing
23. Why Oligopolistic competition has few sellers?
a. Because it is difficult for new sellers to enter the market.
b. Because new sellers have limited investment.
c. Because of the limited profit in this competition.
d. Because of the prices of products are too high.
24. When demand for your product is high and supply is low, you can command a high price. Do you
agree or not?
a. No, I do not agree since this would result to a loss.
b. No, since it does not give any advantage to the sellers.
c. Yes, I totally agree since this would create massive profits.
d. Yes, because since it is an advantage particularly to the buyers.
25. What is the set of interdependent organizations that are involved in the process of making a
product or service available for use or for consumption by the consumer or individual user?
a. Business organization c. Market segmentation
b. Distribution channel d. Marketing Mix

26. Which of the following stores have very narrow width in terms of product mix but each of the
product lines that they do offer have extensive length and depth?
a. Convenience stores c. Specialty stores
b. Department stores d. Superstores
27. What stores are typically large and they offer a broad width of product categories, such as shoes,
clothes, fashion accessories, home furnishings, snacks, etc.?
b. Department stores d. Supermarket
28. Which of the following stores have an extensive variety of low margin, high volume goods that
mostly consist of food staples?
b. Department stores d. Supermarket
29. Which of the following is the practice of managing the flow of information between an individual
or an organization and the public?
a. Advertising c. Personal Selling
b. Direct Marketing d. Public Relations
30. Which of the following is the use of consumer direct channels to reach and deliver goods and
services to consumers without using marketing middlemen.
a. Advertising c. Personal Selling
b. Direct Marketing d. Public Relation
II. Read the statement below. Discuss your answer in 3-5 sentences. Write your answer on the space
provided. (10 pts)
Marketing mix is defined as a set of marketing tools (4PS) that a business blends to offer to the
target market and get the response it wants from the. Discuss what are the 4Ps (Product, Price,
Place and Promotion) and how it is important when starting a business.
31-40. Product
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41-50. Price
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51-60. Place
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61-70. Promotion
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Rubrics for Scoring

Quality of Writing - 4 pts
Grammar Usage and Mechanics - 3 pts
Organization of Content and Ideas - 3 pts Total = 10 pts
Prepared by:
MR. DANDY V. ANDRES, LPT

Subject Teacher

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CAPIZ COMMERCIAL SCHOOL

Barangay Punta Tabuc, Roxas City

Name: _______________________________Score:

FINAL EXAMINATION – Business Marketing 1|

FINAL EXAMINATION – Business Marketing 2|

FINAL EXAMINATION – Business Marketing 3|

Rubrics for Scoring

MR. DANDY V. ANDRES, LPT

FINAL EXAMINATION – Business Marketing 4|

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