Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd
Upload
32 views1 page

Evolution of Marketing Theories Explained

The document discusses the evolution of marketing concepts through three theories: Primitive Marketing Theory, Consumer Oriented Marketing, and Environment Theory of Marketing. Primitive Marketing focuses on production and product quality with less emphasis on consumer needs, while Consumer Oriented Marketing prioritizes consumer needs over producer interests. This shift reflects the necessity for businesses, especially in developed economies, to adapt to consumer preferences for successful marketing.

Uploaded by

Bright Future CIIT
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
32 views1 page

Evolution of Marketing Theories Explained

The document discusses the evolution of marketing concepts through three theories: Primitive Marketing Theory, Consumer Oriented Marketing, and Environment Theory of Marketing. Primitive Marketing focuses on production and product quality with less emphasis on consumer needs, while Consumer Oriented Marketing prioritizes consumer needs over producer interests. This shift reflects the necessity for businesses, especially in developed economies, to adapt to consumer preferences for successful marketing.

Uploaded by

Bright Future CIIT
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Of marketing.

Originally,’’ marketing’’ it was only regarded as the process starting from the
development of want to those wants.
The development of marketing concept may be more clearly explained in terms
of the following three theories of marketing.
I. Primitive marketing theory.
II. Consumers oriented marketing.
III. Environment theory of marketing

I) Primitive marketing theory


Knowledge than consumer about the product and its quality. So heavy
emphasis was given to products and production. Companies first made
products and then later figured out how to sell them profitably. In this type of
production oriented marketing, less importance was given to the need and
wants to the consumers.
This type of marketing is still practiced in the developing countries. In the
developed countries, where there is free economy and competition companies
cannot afford to market products according to their whims consumers have
choice, and those products, which are attractive to them in terms of price,
products, quality, availability etc. so now, in order to be successful. And may
be even to survive, marketers have to given more important to the consumers.
II) Consumer oriented marketing theory
Realizing the importance of consumer in marketing, new theory’’ the
consumer oriented theory ’’was propounded. For the first time it was
realized that need of the market is more important than the needs of
the producer.
Enterprises were established with a more important services oriented
outlook. To

You might also like