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    Of Marketing

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    Bright Future CIIT
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    © All Rights Reserved
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    Of Marketing

    Uploaded by

    Bright Future CIIT
    4 views1 page
    sdfsdfds

    Original Title

    Of marketing

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    sdfsdfds

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    4 views1 page

    Of Marketing

    Uploaded by

    Bright Future CIIT
    sdfsdfds

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Of marketing.

    Originally,’’ marketing’’ it was only regarded as the process starting from the
    development of want to those wants.
    The development of marketing concept may be more clearly explained in terms
    of the following three theories of marketing.
    I. Primitive marketing theory.
    II. Consumers oriented marketing.
    III. Environment theory of marketing

    I) Primitive marketing theory


    Knowledge than consumer about the product and its quality. So heavy
    emphasis was given to products and production. Companies first made
    products and then later figured out how to sell them profitably. In this type of
    production oriented marketing, less importance was given to the need and
    wants to the consumers.
    This type of marketing is still practiced in the developing countries. In the
    developed countries, where there is free economy and competition companies
    cannot afford to market products according to their whims consumers have
    choice, and those products, which are attractive to them in terms of price,
    products, quality, availability etc. so now, in order to be successful. And may
    be even to survive, marketers have to given more important to the consumers.
    II) Consumer oriented marketing theory
    Realizing the importance of consumer in marketing, new theory’’ the
    consumer oriented theory ’’was propounded. For the first time it was
    realized that need of the market is more important than the needs of
    the producer.
    Enterprises were established with a more important services oriented
    outlook. To

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