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Module 2 Lesson 2

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SENIOR HIGH SCHOOL- FIRST QUARTER

Content Standard: The learners demonstrate an understanding of the historical background of media and information; basic theories of media and information systems;
and concepts of ownership, control, and regulation of media.
Performance Standard: The learners shall be able to examine technology and identify media through the different ages.
Time Allotment: 1 Hour

LESSON NO. : 2 TIME FRAME: 120 MINUTES (2 DAY) SPECIFIC LEARNING COMPETENCY/IES: Examine the
technology or resources available during the prehistoric age, the
TOPIC: The Evolution of Traditional to New industrial age, the electronic age, and the new or digital age.
Media

LEARNING OUTCOMES:

At the end of this lesson you are expected to;

 Define the key concepts (media, information, technology literacy, and media and information literacies).
 Identify the devices used by people to communicate with each other, store information, and broadcast information across the different ages.
LEARNING ACTIVITIES/ INSTRUCTIONAL STRATEGIES:

ACTIVITY/DISCUSSION INPUT/DEEPENING SYNTHESIS/EVALUATION ENRICHMENT

Activity 1: Self-Motivation OPTIONS: OPTIONS: Activity 3

a. Provide reading materials a. Provide reading materials Self-Challenge!


b. attach link/QR code or upload reading
b. attach link/QR code or upload reading material material through a Schoology online 1. Given the available
through a Schoology online platform platform. media that we now have
in the world, what are its
roles and functions in a
democratic society?

2. In what way does


media affect your life
This is the famous event in the year 1912 (personal, professional,
where RMS TITANIC sank due to ice crashed academic, socials, others)?

PREPARED BY: MR. RAYMUNDO A. CABABAO


in the Atlantic Ocean. READING MATERIAL 1 READING MATERIAL 2

Questions: “The Evolution of Traditional to New Media” Using Manila paper and markers, you should
provide answers to fill in the table given
1. “If the Titanic sank somewhere in the Pre-Industrial Age (Before 1700s) - People
below:
Atlantic Ocean, how do you think the news discovered fire, developed paper from plants, and
reached people in England and New York at forged weapons and tools with stone, bronze, Age What What What
that time?” copper and iron. Examples: format/ format/ format/
equipme equipme equipme
2. “If the Titanic sank today, in what format Cave paintings (35,000 BC)
nt did nt did nt did
would people receive or read the news?”
people people people
use to use to use to
commun store share or
icate informat broadcas
with ion? t
OPTIONS:
each informat
a. Provide `worksheets other? ion?

b. attach link/QR code or share the activity Pre-


through online platform Industria
Clay tablets in Mesopotamia (2400 BC) l Age

Industria
l Age

Electron
ic Age

Informat
ion Age

PREPARED BY: MR. RAYMUNDO A. CABABAO


Papyrus in Egypt (2500 BC)

Acta Diurna in Rome (130 BC)

PREPARED BY: MR. RAYMUNDO A. CABABAO


Industrial Age (1700s-1930s) - People used the
power of steam, developed machine tools,
established iron production, and the manufacturing
of various products (including books through the
printing press). Examples:

Printing press for mass production (19th century)


In Renaissance Europe, the arrival of mechanical
movable type printing introduced the era
of mass communication, which permanently altered
the structure of society. ... In the 19th century, the
replacement of the hand-operated Gutenberg-
style press by steam-powered
rotary presses allowed printing on an industrial
scale.

Newspaper- The London Gazette (1640)

The London Gazette is one of the official journals


of record of the British government, and the most
important among such official journals in the
United Kingdom, in which certain statutory notices
are required to be published.
PREPARED BY: MR. RAYMUNDO A. CABABAO
Typewriter (1800)Telephone (1876)

People use power of steam, developed machine


tools, iron production, and manufacturing of
various products (including books through printing
press).
Motion picture photography/projection (1890)

Motion picture photography, dating from


the 1890s, is one of the oldest of modern imaging,
PREPARED BY: MR. RAYMUNDO A. CABABAO
technologies that remains current today. ... When
the still pictures are projected progressively and
rapidly onto a screen, the eye perceives motion,
hence they become a motion picture. This is
termed persistence of vision.

Commercial motion pictures (1913)

The motion picture is a remarkably effective


medium in conveying drama and especially in the
evocation of emotion. The art of motion pictures is
exceedingly complex, requiring contributions from
nearly all the other arts as well as countless
technical skills (for example, in sound
recording, photography, and optics). Emerging at
the end of the 19th century, this new art form
became one of the most popular and influential
media of the 20th century and beyond.

motion picture with sound (1926)

PREPARED BY: MR. RAYMUNDO A. CABABAO


A sound film is a motion picture with synchronized
sound, or sound technologically coupled to image,
as opposed to a silent film. The first known public
exhibition of projected sound films took place in
Paris in 1900, but it would be decades before
reliable synchronization was made commercially
practical. The first commercial screening of movies
with fully synchronized sound took place in New
York City in April 1923. In the early years after the
introduction of sound, films incorporating
synchronized dialogue were known as "talking
pictures," or "talkies." The first feature-length
movie originally presented as a talkie was The Jazz
Singer, released in October 1927.

Telegraph

a system for transmitting messages from a distance


along a wire, especially one creating signals by
making and breaking an electrical connection.

Punch Card

PREPARED BY: MR. RAYMUNDO A. CABABAO


a card perforated according to a code, for
controlling the operation of a machine, used in
voting machines and formerly in programming and
entering data into computers.

Electronic Age (1930s-1980s) - The invention of


the transistor ushered in the electronic age. People
harnessed the power of transistors that led to the
transistor radio, electronic circuits, and the early
computers. In this age, long distance
communication became more efficient. Examples:

1. A transistor radio

is a small portable radio receiver that


uses transistor-based circuitry. Following the
invention of the transistor, the first
commercial transistor radio was released in 1954.

PREPARED BY: MR. RAYMUNDO A. CABABAO


Television (TV)

Sometimes shortened to tele or telly, is a


telecommunication medium used for ... The use of
the term to mean "a television set" dates
from 1941.

The Electronic delay storage automatic


calculator (EDSAC)

was an early British computer. Inspired by John von


Neumanns seminal First Draft of a Report on the EDVAC,
the machine was constructed by Maurice Wilkes and his
team at the University of Cambridge Mathematical
Laboratory in England. EDSAC was the second electronic
PREPARED BY: MR. RAYMUNDO A. CABABAO
digital stored-program computer to go into regular service.

The UNIVAC I (UNIVersal Automatic


Computer I)

was the first general purpose electronic digital


computer design for business application produced
in the United States. It was designed principally
by J. Presper Eckert and John Mauchly, the
inventors of the ENIAC. Design work was started
by their company, Eckert–Mauchly Computer
Corporation (EMCC), and was completed after the
company had been acquired by Remington
Rand (which later became part of Sperry,
now Unisys). In the years before successor models
of the UNIVAC I appeared, the machine was
simply known as "the UNIVAC".

Mainframe computers - i.e. IBM 704 (1960)


PREPARED BY: MR. RAYMUNDO A. CABABAO
Announced May 7, 1954 and withdrawn April
7, 1960. The IBM 704 Data Processing System was
a large-scale computer designed for engineering
and scientific calculations. Its predecessor was the
701, and its sister computers were the 702 and 705
Data Processing Systems, designed primarily for
commercial applications

The Hewlett-Packard 9100A (hp 9100A)

Is an early programmable calculator (or computer),


first appearing in 1968. HP called it a desktop
calculator because, as Bill Hewlett said, "If we had
called it a computer, it would have been rejected by
our customers' computer gurus because it didn't
look like an IBM. We therefore decided to call it a
calculator, and all such nonsense disappeared."

Personal computers - i.e. HewlettPackard 9100A


(1968), Apple 1 (1976)

PREPARED BY: MR. RAYMUNDO A. CABABAO


Over Head Projector

An overhead projector, like a film or slide


projector, uses light to project an enlarged image on
a screen. In the overhead projector, the source of
the image is a page-sized sheet of transparent
plastic film with the image to be projected either
printed or hand-written/drawn.

LCD projector

Is a type of video projector for displaying video,


images or computer data on a screen or other flat
surface. It is a modern equivalent of the slide
PREPARED BY: MR. RAYMUNDO A. CABABAO
projector or overhead projector. To display images,
LCD (liquid-crystal display) projectors typically
send light from a metal-halide lamp through
a prism or series of dichroic filters that separates
light to three polysilicon panels – one each for the
red, green and blue components of the video signal.
As polarized light passes through the panels
(combination of polarizer, LCD panel and
analyzer), individual pixels can be opened to allow
light to pass or closed to block the light. The
combination of open and closed pixels can produce
a wide range of colors and shades in the projected
image.

Information Age (1900s-2000s)


- The Internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable
technology. Moreover, voice, image, sound and
data are digitalized. We are now living in the
information age. Examples:

Web browsers: Mosaic (1993)

1993: NCSA Mosaic 1.0, the first web browser to


achieve popularity among the general public, is
released. With it, the web as we know it begins to
flourish. The web in the early 1990s was mostly

PREPARED BY: MR. RAYMUNDO A. CABABAO


text. People were posting images, photos, and
audio or video clips on web pages

Internet Explorer (formerly Microsoft Internet


Explorer and Windows Internet Explorer,
commonly abbreviated IE or MSIE)

Is a series of graphical web browsers developed by


Microsoft and included in the Microsoft Windows
line of operating systems, starting in 1995. ...
The browser is discontinued, but still maintained.

Blogs: Blogspot (1999),

Pyra Labs launched a program called “Blogspot”


in 1999 that would let people run their own blogs.
The program was bought by Google in 2003, and
changed to Blogger in 2006.

PREPARED BY: MR. RAYMUNDO A. CABABAO


LiveJournal 1999

American programmer Brad Fitzpatrick


started LiveJournal on April 15, 1999, as a way of
keeping his high school friends updated on his
activities. In January 2005, American blogging
software company Six Apart purchased Danga
Interactive, the company that
operated LiveJournal, from Fitzpatrick.

Wordpress (2003)

WordPress (WP, WordPress.org) is a free and


open-source content management system (CMS)
written in PHP and paired with a MySQL or
MariaDB database. ... WordPress was released on
May 27, 2003, by its founders, American developer
Matt Mullenweg and English developer Mike
Little, as a fork of b2/cafelog.

Friendster 2002
PREPARED BY: MR. RAYMUNDO A. CABABAO
Was a U.S. social networking site based in
Mountain View, California, founded in 2002 and
launched in March 2003 by Jonathan Abrams. The
company was sold in 2015 and became a social
gaming site based in Kuala Lumpur, Malaysia. It
was originally a social networking service website.

Facebook Inc

Is an American social media conglomerate


corporation based in Menlo Park, California.

Micro Blog:

PREPARED BY: MR. RAYMUNDO A. CABABAO


Twitter is an American microblogging and social
networking service on which users post and interact
with messages known as "tweets". Registered users
can post, like, and retweet tweets, but unregistered
users can only read them.

YouTube is an American online video-sharing


platform headquartered in San Bruno, California.
Three former PayPal employees—Chad Hurley,
Steve Chen, and Jawed Karim—created the service
in February 2005. Google bought the site in
November 2006 for US$1.65 billion; YouTube now
operates as one of Google's subsidiaries.

PREPARED BY: MR. RAYMUNDO A. CABABAO


Tumblr is an American microblogging and social
networking website founded by David Karp in
2007 and currently owned by Automattic. The
service allows users to post multimedia and other
content to a short-form blog. Users can follow other
users' blogs. Bloggers can also make their blogs
private.

Augmented reality (AR) adds digital elements to a live


view often by using the camera on a smartphone.
Examples of augmented reality experiences include
Snapchat lenses and the game Pokemon Go. Virtual
reality (VR) implies a complete immersion experience
that shuts out the physical world.

Skype is a telecommunications application that


specializes in providing video chat and voice calls
between computers, tablets, mobile devices, the
Xbox One console, and smartwatches over the
PREPARED BY: MR. RAYMUNDO A. CABABAO
Internet. Skype also provides instant messaging
services. Users may transmit text, video, audio and
images.

Google

Was officially launched in 1998 by Larry


Page and Sergey Brin to market Google Search,
which has become the most used web-based search
engine. Larry Page and Sergey Brin, students
at Stanford University in California, developed a
search algorithm at first known as "BackRub" in
1996, with the help of Scott Hassan and Alan
Steremberg. The search engine soon proved
successful and the expanding company moved
several times, finally settling at Mountain View in
2003.

Yahoo!

PREPARED BY: MR. RAYMUNDO A. CABABAO


Yahoo! is an American web services provider
headquartered in Sunnyvale, California, and owned
by Verizon Media. The original Yahoo! company
was founded by Jerry Yang and David Filo in
January 1994 and was incorporated on March 2,
1995. Yahoo was one of the pioneers of the early
Internet era in the 1990s.

Portable computers- laptops (1980)

A portable computer is a computer designed to be


easily moved from one place to another and
included a display and keyboard. The first
commercially sold portable was the 50-pound IBM
5100, introduced 1975.

Netbook (2008)

Is a generic name given to a category of small,

PREPARED BY: MR. RAYMUNDO A. CABABAO


lightweight, legacy-free, and
inexpensive laptop computers that were introduced
in 2007 Netbooks compete in the same market
segment as mobiles and Chromebooks (a variation
on the portable network computer).

Smartphones

Are a class of mobile phones and of multi-


purpose mobile computing devices. They are
distinguished from feature phones by their stronger
hardware capabilities and extensive mobile
operating systems, which facilitate
wider software, internet

Note: the Images and the content was taken from Internet
Note: Lessons/activities will be uploaded in the Schoology online platform. (Note: This Teaching Guide is a donation by CHED to DepEd. It is for reference purposes only.)

PREPARED BY: MR. RAYMUNDO A. CABABAO

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