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INNOVASOFT

Developing technology around the globe


A UI Audit for
Konceptos
A brief audit highlighting potential UI issues

Audit by Arslan Javid, for Koncepto | (konceptos.net)


Methodology
NIELSEN HEURISTICS ANALYSIS
What it is: The Nielsen Heuristic Analysis is a
powerful framework to identify usability issues
and assess how severe they are. Ideally, this
analysis should be conducted by three (3)
designers separately.

How to use it: For each problem spotted in the


app, we will assign a relevant heuristic.
METHODOLOGY

Nielsen Heuristics Analysis


1. System status viability 4. Stick to standards and be consistent
The system should always keep users informed Users should not have to wonder whether different
about what is going on, through appropriate words, situations, or actions mean the same thing.
feedback within reasonable time. Follow platform and industry conventions.

2. Keep your system consistent with reality 5. Prevent errors or mistakes


The design should speak the users' language. Use Good error messages are important, but the best
words, phrases, and concepts familiar to the user, designs carefully prevent problems from occurring
rather than internal jargon. in the first place. Either eliminate error-prone
conditions, or check for them and present users
3. Give the user full control with a confirmation option before they commit to
Users often perform actions by mistake. They need the action.
a clear "emergency exit" to leave the unwanted
action without going through a long process.
METHODOLOGY

Nielsen Heuristics Analysis


6. Recognition rather than recall 9. Help users recognize, diagnose, and
Minimize user's memory load by making elements, recover from errors
actions, options visible. User shouldn't have to Error messages should be expressed in plain
remember information across interfaces. language (no error codes), precisely indicate the
problem, and constructively suggest a solution.
7. Flexibility and efficiency of use
Provide shortcuts or alternatives to increase 10. Help and documentation
efficiency and save time for experienced users, It’s best if the system doesn’t need any additional
while being accessible to novice users. explanation. However, it may be necessary to
provide documentation to help users understand
8. Aesthetic and minimal design how to complete their tasks.
Design visually appealing UI with minimal clutter,
and only essential elements to avoid distractions,
irrelevant information and improve task efficiency.
METHODOLOGY

Severity Scale

1 This is a good thing 4 Needs to be Fixed

2 Needs Improvement 5 Idea

3 Needs Improvement
Findings
Spacing and Font Style Issue Poor Quality Images and Icon

Observation: There are inconsistencies in Observation: The site relies heavily on old, low-
spacing between elements, leading to a resolution icons that fail to effectively
cluttered and disorganized appearance communicate the services offered
Impact: This hampers readability and the Impact: This can cause confusion among
overall user experience, making the site appear users, as they may not understand what
unprofessional and difficult to navigate.

services are being provided.

Outdated Desig Ineffective Conten

Observation: The website design feels dated, Observation: The content is not
with obsolete color schemes and typography comprehensive or engaging enough to clearly
that do not align with modern design explain the services and value propositions
standards Impact: Poor content quality can lead to
Impact: A dated design can undermine misunderstandings about the services,
credibility and trust, potentially driving users reducing user engagement and conversion
away. rates.
Proposed Website

Design
The proposed design offers significant
improvements across various sections of the
website, addressing all previously identified issues
and incorporating modern design principles. Here
is a detailed explanation of how the new design
enhances each aspect
Te s t i m o n i a l s

Section

A b o u t U s

Section
P r o j e c t s

Section

S e r v i c e s

Section
About Us
Innovasoft proudly stands as a premier software development agency,
specializing in software solutions, intuitive UI/UX design, and impactful
digital strategies. Built on a foundation of innovation and creativity, we
excel in transforming complex challenges into user-friendly digital
experiences. With extensive experience and a diverse portfolio, Innovasoft is
dedicated to delivering exceptional services on a global scale, embodying
our core values of innovation, quality, and client satisfaction.

Our objective is to set new benchmarks in the industry by offering tailored


solutions that address the unique needs of our clients. Beyond being a
development agency, Innovasoft represents a tradition of excellence and a
commitment to pushing the boundaries of technology. We eagerly anticipate
the opportunity to exceed expectations and shape a world where superior
technology converges with exceptional design.

Since 2020, we have been committed to delivering innovative solutions that


drive growth and success for our clients. Our team of passionate developers,
designers, and strategists work collaboratively to create digital experiences
that are not only visually stunning but also highly functional and user-
friendly. At Innovasoft, we are dedicated to transforming your vision into
reality through our comprehensive software development, UI/UX, and digital
design services.
WEB
UI & UX
Branding &
Digital

development DESIGN Digital Design MArketing


We craft innovative software solutions that streamline your operations, We create user experiences (UX) that areAt the core
intuitive of our
and approach,
delightful, we maintain that brand and
coupled Our expertise spans SEO, PPC, social media marketing,
enhance user experience, and drive results. From mobile apps and web with captivating user interfaces (UI) thatUX are closely
elevate connected
your brand and
image work together. Our team
and content marketing, email marketing, and analytics,
applications to enterprise-level software brand identity. specializes in creating and representing digital brand ensuring your brand reaches its full potential in the digital
identities across all channels. landscape.
INNOVASOFT
Developing technology around the globe

info@innovasoft-int.com 160 Kemp House, City Road London,


Building no 1.Al Rabi Street, 28 CCA Civic Commercial Area
www.innovasoft-int.com
United Kingdom Riyadh,Saudia Arabia DHA Phase V, Lahore

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