Business Stat

Jindal Global Business School
End-term Examination
Course Name : Business Statistics

Course Code : BFC-01-MFB-BST101
Programme : 1-Yr MBA
Duration : 3 Hours
Maximum Marks : 50
This question paper has (2) printed pages (including this page).
Instructions to students:
1. This is an online proctored examination.

2. DO NOT write your Name, Student Id. No. or any identification text inside your submission document.
3. Please ensure that your submission strictly adheres to JGU plagiarism/ Similarity guidelines.
4. Sharing of the answer scripts with each other is not permissible unless results are declared.
5. The submissions submitted as drafts on UMS will not be considered for evaluation. Students should
make sure the submission submitted on UMS are properly submitted.
6. Ensure the submissions are done in a compatible file format pdf, xls, docs etc.
7. Kindly adhere to the duration/timelines of the examinations. Submission outside the permitted time-
window may attract marks based penalty, grade drop or non-evaluation.
8. Students undertaking the examination are requested to adhere to the University norms related to
examinations.
__________________________________________________________________________________________
__________________________________________________________________________________________
Warning: Plagiarism in any form is prohibited. Anyone found using unfair means will be penalized
severely.
Attempt All Questions
1. The design of a package or bottle can have an important effect on a company’s bottom line. In this case
a brand group wishes to research consumer reaction to a new bottle design for a popular soft drink.
Because it is impossible to show the new bottle design to “all consumers”, the brand group will use mall
intercept method to select a sample of 60 consumers. For each consumer interviewed, a bottle image
composite score will be found by adding the consumer’s numerical responses to the five questions. It
follows that the minimum possible bottle image composite score is 5 (resulting from a response of 1 on
all five questions) and the maximum bottle image composite score is 35 (resulting from a response of 7
on all five questions). The scores of 60 consumers is given below: (20 marks)
34 33 33 29 26 33 28 25 32 33
End-term Examination – Fall’2023 Page 1

32 25 27 33 22 27 32 33 32 29
24 30 20 34 31 32 30 35 33 31
32 28 30 31 31 33 29 27 34 31
31 28 33 31 32 28 26 29 32 34
32 30 34 32 30 30 32 31 29 33
a. Develop a 95% confidence interval for the population composite score.

b. Furthermore, experience has shown that the smallest acceptable bottle image score for a successful
bottle design is 29. Test the hypothesis at 5% significance level that the new design will be accepted
by the consumers. (Critical value at 5% =1.96)
2. Ten bars of a certain quality are tested for their diameters. The results are given below. Test the
hypothesis at a 95% level of confidence that the mean diameter of the bars produced by the process is 1
cm. (Critical value=2.262 (10 marks)
Diamete 1.02 0.98 0.97 1.01 0.94 0.98 1.00 1.03 0.92 1.02
r
3. The data shows the test scores and sales made by 10 salesmen:
Salesman 1 2 3 4 5 6 7 8 9 10
Test Scores 18 20 21 22 27 27 28 29 29 29
Sales(‘000$) 23 27 29 28 28 31 35 30 36 33
Obtain the estimate scores for a salesman whose sales are 30000$. (10 marks)
From the following data about the sales of a firm, obtain straight line trend equation using the year 2006 as origin.
Calculate the trend values for all the years and forecast the sales for the year 2015. (5 marks)
4.
Year 2006 2007 2008 2009 2010 2011 2012
Sales 164 184 188 170 192 202 188
(lakh
s Rs)
5. The American Express Retail Index states that the average U.S. household will spend $2747 on home
improvement projects this year. Suppose a large national home improvement company wants to test that figure in
the West, theorizing that the average might be lower in the West. The research firm hired to conduct the study
arrives at the results shown here. Analyze the data and explain the results. Comment on any substantive findings .
(5 marks)


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Jindal Global Business School

Course Name : Business Statistics

1. This is an online proctored examination.

End-term Examination – Fall’2023 Page 1

a. Develop a 95% confidence interval for the population composite score.

End-term Examination – Fall’2023 Page 2

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