Series R2PQS/2 SET~2

Q.P. Code 66/2/2

Roll No.
narjmWu àíZ-nÌ H$moS> >H$mo CÎma-nwpñVH$m Ho$
_wI-n¥ð >na Adí` {bIo§ &
Candidates must write the Q.P. Code on
the title page of the answer-book.

ZmoQ> / NOTE :
(i) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð>
23 h¢ &
Please check that this question paper contains 23 printed pages.
(ii) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >34 àíZ h¢ &
Please check that this question paper contains 34 questions.
(iii) àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE àíZ-nÌ H$moS H$mo narjmWu CÎma-nwpñVH$m Ho$ _wI-n¥ð> na
{bI| &
Q.P. Code given on the right hand side of the question paper should be written
on the title page of the answer-book by the candidate.
(iv) H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, CÎma -nwpñVH$m _| àíZ H$m H«$_m§H$ Adí`
{bI| &
Please write down the serial number of the question in the
answer-book before attempting it.
(v) Bg àíZ-nÌ 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-
10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db àíZ-
Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on the
answer-book during this period.

ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES
:3 : 80
Time allowed : 3 hours Maximum Marks : 80

12-66/2/2 Page 1 P.T.O.

 :
:
(i) 34
(ii)
(iii)
(iv) 3 50 75
(v) 4 150
(vi) 6 200
(vii)

1 20 (MCQ) 1 20×1=20

1. {ZåZ{b{IV H$WZm| : A{^H$WZ (A) VWm H$maU (R) & ZrMo {XE JE {dH$ënm| _|
go ghr {dH$ën H$m M`Z H$s{OE :
(A) : {dHo$ÝÐrH$aU EH$ EopÀN>H$ Zr{V {ZU©` h¡ &
(R) : `h erf© à~ÝY Ho$ {ddoH$mZwgma {H$`m OmVm h¡ &
{dH$ën :
(A) A{^H$WZ (A) VWm H$maU (R) XmoZm| gË` h¢ VWm H$maU (R), A{^H$WZ (A) H$m
ghr ñnîQ>rH$aU h¡ &
(B) A{^H$WZ (A) VWm H$maU (R) XmoZm| gË` h¢, naÝVw H$maU (R), A{^H$WZ (A) H$m
ghr ñnîQ>rH$aU h¡ &
(C) A{^H$WZ (A) gË` h¡, naÝVw H$maU (R) AgË` h¡ &
(D) A{^H$WZ (A) AgË` h¡, naÝVw H$maU (R) gË` h¡ &

2. A{YH$mar H$m AnZo AYrZñWm| _| {dídmg H$m A^md gåàofU H$s ~mYmAm| _| go EH$ h¡ &
gåàofU H$s ~mYm H$mo nhMm{ZE :
(A) ì`{º$JV ~mYm
(B) _Zmod¡km{ZH$ ~mYm
(C) g§Ho${VH$ ~mYm
(D) g§JR>{ZH$ ~mYm
12-66/2/2 Page 2
General Instructions :
Read the following instructions very carefully and strictly follow them :
(i) This question paper contains 34 questions. All questions are compulsory.
(ii) Marks are indicated against each question.
(iii) Answers should be brief and to the point.
(iv) Answers to questions carrying 3 marks may be from 50 to 75 words.
(v) Answers to questions carrying 4 marks may be in about 150 words.
(vi) Answers to questions carrying 6 marks may be in about 200 words.
(vii) Attempt all parts of a question together.

Questions no. 1 to 20 are Multiple Choice Questions (MCQs), carrying 1 mark

each. 20 1=20

1. Read the following statements : Assertion (A) and Reason (R). Choose the
correct alternative from those given below :

Assertion (A) : Decentralization is an optional policy decision.

Reason (R) : It is done at the discretion of the top management.

Alternatives :
(A) Both Assertion (A) and Reason (R) are true and Reason (R) is the
correct explanation of Assertion (A).
(B) Both Assertion (A) and Reason (R) are true, but Reason (R) is not
the correct explanation of Assertion (A).
(C) Assertion (A) is true, but Reason (R) is false.
(D) Assertion (A) is false, but Reason (R) is true.

2. Lack of confidence of superior in his subordinates is one of the barriers

of communication. Identify the communication barrier :

(A) Personal barrier

(B) Psychological barrier
(C) Semantic barrier
(D) Organizational barrier
12-66/2/2 Page 3 P.T.O.
3. _______________ H$hVo h¢ &
(A) amoqbJ goQ>b_|Q>
(B) n§OrH$aU
(C) {d^m¡{VH$sH$aU
(D) {ZjonmJma
4. b|g-Amo> H$m Amaå^ Am±Im|
do~gmBQ> na {dH«$` H$aVr h¡, Ho$ ê$n _| {H$`m J`m & hmb hr _| BgZo EH$ {deof ê$n go
{S>µOmBZ {H$`m J`m Am°µ\$bmBZ ñQ>moa Amaå^ {H$`m h¡ Vm{H$ Cn^moº$m H$ånZr Ho$ emoê$_ go
^r CZHo$ CËnmXm| H$mo H«$` H$a gH|$ &
H$ånZr Ûmam {dVaU Ho$ {H$g _mÜ`_ H$m Cn`moJ {H$`m J`m h¡ :
(A) eyÝ` ñVar` _mÜ`_ (B) EH$ ñVar` _mÜ`_
(C) {Û ñVar` _mÜ`_ (D) VrZ ñVar` _mÜ`_

5. AmH$me _oham Ho$XmÝVm EÝQ>aàmBµOoµO H$m {dnUZ à~ÝYH$ h¡ & dh AmXoe XoVm h¡ Am¡a `h
Cå_rX H$aVm h¡ {H$ CgHo$ AYrZñW CZH$m nmbZ H$a| & AYrZñWm| Ho$ gmW CgH$m Ho$db
EH$-_mJu` gåàofU h¡ VWm do Ho$db CgHo$ Ûmam {XE JE AmXoe AZwgma hr H$m`© H$aVo h¢ &
AmH$me _oham H$s ZoV¥Ëd e¡br H$s nhMmZ H$s{OE :
(A) gÎmmdmXr
(B) gh^mJr
(C) ñdV§ÌmË_H$
(D) ì`mdhm[aH$
6. do M`Z narjmE± {OZH$m Cn`moJ ì`{º$ Ho$ ZE H$m¡eb H$mo grIZo H$s g§^m{dV Hw$ebVm H$mo
_mnZo Ho$ {bE {H$`m OmVm h¡, H$hbmVr h¢ :
(A) H$m¡eb narjmE± (B) ~w{Õ narjmE±
(C) ì`{º$Ëd narjmE± (D) A{^é{M narjmE±

7. ñWm`r {dÎm ì`` O¡go ã`mO H$s CnpñW{V Ho$ H$maU g_Vm A§eYm[a`m| Ûmam A{O©V bm^ _|
d¥{Õ
(A) ny±Or T>m±Mm (B) {dÎmr`Z g§~§Yr {ZU©`
(C) {Zdoe na à{V\$b (D) g_Vm na ì`mnma

12-66/2/2 Page 4
3. ____________ is the process of holding securities in an electronic form.
(A) Rolling Settlement
(B) Registration
(C) Dematerialization
(D) Depository

4. Lens-o was started as an online eyewear company selling glasses and

contact lenses on their website. Recently, it set up a uniquely designed
offline store, so that customers can also buy their products from the
company showroom.
Which channel of distribution is used by the company :
(A) Zero level channel (B) One level channel
(C) Two level channel (D) Three level channel

5. Akash Mehra is the Marketing Manager of edanta Enterprises . He

gives orders and expects his subordinates to obey those orders.
Communication is only one-way with the subordinates only acting
according to the command given by him.
Identify the leadership style of Akash Mehra :
(A) Authoritative
(B) Participative
(C) Free-rein
(D) Pragmatic

6. The selection tests which are used to measure individual s potential for
learning new skills are called :
(A) Aptitude Tests (B) Intelligence Tests
(C) Personality Tests (D) Interest Tests

7. Increase in profit earned by equity shareholders due to the presence of

fixed financial charges like interest is referred to as :
(A) Capital structure (B) Financing decision
(C) Return on Investment (D) Trading on equity

12-66/2/2 Page 5 P.T.O.

8. OoHo$EgS>r B§{S>`m {b{_Q>oS> Zo hmb hr _| agmoB© go VmµOm O¡_, MQ>Zr, gbmX _gmbm VWm
_y±J\
{dH«$`H$Vm©Am| H$s {Z`w{º$ H$s Vm{H$ do AJ«Ur _m°b _| ^mdr Cn^moº$mAm| go gånH©$ ñWm{nV
H$a CZHo$ CËnmXm| Ho$ g§~§Y _| OmJê$H$Vm CËnÞ H$a gH|$ d CËnmX H$s àmW{_H$Vm {dH${gV
H$a gH|$ &
OoHo$EgS>r B§{S>`m {b{_Q>oS> Ûmam AnZo CËnmXm| Ho$ {dnUZ Ho$ {bE àdV©Z H$s {H$g VH$ZrH$
H$m Cn`moJ {H$`m J`m h¡ :
(A) {dkmnZ (B) d¡`{º$H$ {dH«$`
(C) {dH«$` g§dY©Z (D) OZ g§nH©$
9. EH$ {Z_m©Ur H$ånZr Zo hob_oQ> Zht, àdoe Zht H$mo g»Vr go bmJy
:

hob_oQ> Zht

àdoe> Zht
:
(A) Zr{V (B) {Z`_
(C) {d{Y (D) H$m`©H«$_
10.
ào[aV H$aZo H$s à{H«$`m H$mo _____________ H$hVo h¢ &
(A) à{ejU (B) M`Z
(C) {dH$mg (D) ^Vu
12-66/2/2 Page 6
8. JKSD India Ltd. recently introd fresh from kitchen
jams, ketchups, salad dressings and peanut butter, etc. They appointed
salespersons to contact prospective customers in leading malls to create
awareness about their products and develop product preferences with the
aim of making sales.
Which tool of promotion is being used by JKSD India Ltd to market its
products :
(A) Advertising (B) Personal Selling
(C) Sales Promotion (D) Public Relations

9. esh Constructions , a construction company, decided to strictly

eir
construction sites :

NO HELMET

NO ENTRY
Identify the type of plan indicated by the above sign :
(A) Policy (B) Rule
(C) Method (D) Programme
10. ____________ is the process of searching for prospective employees and
stimulating them to apply for jobs in the organization.
(A) Training (B) Selection
(C) Development (D) Recruitment
12-66/2/2 Page 7 P.T.O.
11. {ZåZ{b{IV _| go H$m¡Z-gr {dnUZ H$s EH$ {deofVm h¡ :
(A) Anojm Ed§ Amdí`H$Vm
(B) g§J«hU Ed§ ^§S>maU
(C) J«mhH$ Ho$ `mo½` _yë`
(D) CËnmX H$m g¥OZ

12. {dÎmr` ~mµOma {Zdoe Ho$ {bE CnbãY {Z{Y`m| H$m Am~§Q>Z AWdm {ZX}eZ CZHo$ gdm©{YH$
CËnmXH$ {Zdoe Adga _| H$aVm h¡ & Eogm H$aZo na dh _______________ H$m`© {Zînm{XV
H$aVm h¡ &
(A) g¥OZmË_H$ (B) {d{Z_`
(C) Am~§Q>Zr` (D) CËnmXH$

13. EH$ H$ånZr Ho$

H$aVm h¡ VWm Bgo AnZo A{YH$ma _| boZo Ho$ {bE Agwa{jV ~ZmVm h¡ & `h H$maH$ G$U Am¡a
g_Vm Ho$ _Ü` M`Z H$mo ^r à^m{dV H$aVm h¡ {deofH$a CZ H$ån{Z`m| _| Ohm± dV©_mZ _|

Cn`w©º$ pñW{V _| M{M©V ny±Or T>m±Mo Ho$ M`Z H$mo à^m{dV H$aZo dmbm H$maH$ h¡ :
(A) bMrbmnZ (B) G$U H$s bmJV
(C) g_Vm H$s bmJV (D) {Z`§ÌU

14. à~ÝY Ho$ {ZX}eZ H$m`© Ho$ _hÎd Ho$ ~mao _| {ZåZ{b{IV _| go H$WZ H$m M`Z
H$s{OE :
(A) dm§{N>V CÔoí`m| H$s àm{ßV _| g§JR>Z Ho$ ì`{º$`m| Ho$ H$m`© H$mo àma§^ H$aZo _| {ZX}eZ
ghm`Vm H$aVm h¡ &
(B) {ZX}eZ g§JR>Z _| H$_©Mm[a`m| Ho$ ì`{º$JV à`mgm| H$mo Bg àH$ma g_pÝdV H$aVm h¡
{H$ àË`oH$ ì`{º$ Ho$ H$m`© H$m `moJXmZ g§JR>Z Ho$ {ZînmXZ _| hmoVm h¡ &
(C) {ZX}eZ g§JR>Z _| Amdí`H$ n[adV©Zm| H$mo àma§^ H$aZo _| _XX H$aVm h¡ &
(D) {ZX}eZ g§JR>Z _| _mZd-e{º$ Amdí`H$VmAm| H$m AZw_mZ bJmZo _| ghm`Vm H$aVm
h¡ &
12-66/2/2 Page 8
11. Which of the following is not a feature of marketing :
(A) Needs and wants
(B) Storage and warehousing
(C) Customer value
(D) Creating a market offering

12. Financial market allocates or directs funds available for investment into
the most productive investment opportunity. In doing so, it performs the
_____________ function.
(A) Creative (B) Exchange
(C) Allocative (D) Productive

13. A public issue of equity may reduce the management holding in the
company and make it vulnerable to takeover. This factor also influences
the choice between debt and equity, especially in companies in which the
current holding of management is on a lower side.
The factor affecting choice of capital structure discussed in the above case
is :
(A) Flexibility (B) Cost of debt
(C) Cost of equity (D) Control

14. From the following, choose the incorrect statement about the
importance of Directing function of management :
(A) Directing helps to initiate action by people in the organization
towards attainment of desired objectives.
(B)

performance.
(C) Directing facilitates introduction of needed changes in the
organization.
(D) Directing helps in estimating manpower requirements for the
organization.

12-66/2/2 Page 9 P.T.O.

15.
ì`dgm` àma§^ H$aZo H$m {ZU©` {b`m & My±{H$ do dm{UÁ` H$s {dÚmWu Wt AV: do
H$aZm h¡ VWm H¡$go H$aZm h¡ Ho$ {ZU©`Z Ho$ _hÎd H$mo OmZVr Wt & `h CZHo$ {bE ~hþV
Wt & BgH$s
MMm© AnZr _mVmOr Ho$ gmW H$aVo g_` CÝh| Amaå^ H$aZo H$m EH$ Z`m
{dMma Am`m & XmoZm| ~hZ| Bgo Ama§^ H$aZo Ho$ {bE ~hþV A{YH$ CËgm{hV Wt & Bg {dMma
Zo EH$ R>mog `moOZm H$m ê$n {b`m Am¡a EH$ _mh _| hr do AnZr Amaå^
H$aZo _| g\$b hmo JBª &
Cn`w©º$ pñW{V _| {Z`moOZ Ho$ _hÎd Ho$ {Og {~ÝXþ na àH$me S>mbm J`m h¡, Cgo nhMm{ZE :
(A) {Z`moOZ A{ZpíMVVm Ho$ Omo{I_ H$mo H$_ H$aVm h¡ &
(B) {Z`moOZ Zd-àdV©Z {dMmam| H$mo àmoËgm{hV H$aVm h¡ &
(C) {Z`moOZ {Z`§ÌU Ho$ _mZH$m| H$m {ZYm©aU H$aVm h¡ &
(D) {Z`moOZ A{Vì`mpßV VWm Anì``r {H«$`mAm| H$mo H$_ H$aVm h¡ &
16. Hw$N> H$m {_lU, {OgH$m à`moJ CËnmXm|,
dñVwAm| AWdm godmAm| H$s nhMmZ ~ZmZo Ho$ {bE VWm EH$ {dH«o$Vm AWdm {dH«o$VmAm| Ho$
EH$ g_yh H$s dñVwAm| AWdm godmAm| H$m à{V`mo{J`m| Ho$ CËnmXm| go AÝV^}X H$aZo Ho$ {bE
{H$`m OmVm h¡, OmZm OmVm h¡ :
(A) ~«mÊS> (B) Q´>oS> _mH©$
(C) ~«mÊS> Zm_ (D) ~«mÊS> _mH©$

17. OwbmB©, 2023 _| gwZrVm Zo gwZrVm Q´>odëg Zm_ go AnZr EH$ Q´>odb EO|gr Imobr & CgZo
AmajU, hmoQ>b ~wqH$J, Am°ZbmBZ nyN>VmN> VWm ^wJVmZ à~§YZ Ho$ {bE AbJ -AbJ
{d^mJ ~ZmE & gwZrVm Ûmam {H$g g§JR>Z T>m±Mo H$mo Cn`moJ _| bm`m J`m h¡ :
(A) H$m`m©Ë_H$ T>m±Mm
(B) à^mJr` T>m±Mm
(C) AZm¡nMm[aH$ T>m±Mm
(D) b§~ê$n (D$Üd©) T>m±Mm
18. I: {Z`§ÌU EH$ g§JR>Z _| `moOZmZwgma {H«$`mAm| H$m {ZînmXZ gw{ZpíMV H$aVm h¡ &
II : EH$ à~§YH$ H$m {Z`§ÌU H$m`© gd©ì`mnr H$m`© h¡ &
ZrMo {XE JE {dH$ënm| _| go ghr {dH$ën H$m M`Z H$s{OE :
(A) H$WZ I gË` h¡ VWm H$WZ II AgË` h¡ &
(B) H$WZ II gË` h¡ VWm H$WZ I AgË` h¡ &
(C) XmoZm| H$WZ gË` h¢ &
(D) XmoZm| H$WZ AgË` h¢ &
12-66/2/2 Page 10
15. Sudha and Shweta were twin sisters. After completing their education
from college, they decided to start a business. As they were Commerce
students, they knew the importance of deciding in advance what to do
and how to do . It was very challenging for them as this decision was to
guide all their future actions. While discussing the same with their
mother, they got a new idea of starting a Cloud Kitchen . Both the sisters
were very excited to start this. The idea took the shape of a concrete plan
and within a month, they were successful in starting their Cloud
Kitchen.
Identify the point of importance of planning highlighted in the above
case :
(A) Planning reduces the risk of uncertainty.
(B) Planning promotes innovative ideas.
(C) Planning establishes standards for controlling.
(D) Planning reduces overlapping and wasteful activities.
16. A name, term, symbol, design, or some combination of these, used to
identify the products, goods or services of one seller or group of sellers
and to differentiate them from those of the competitors is known as :
(A) Brand (B) Trade Mark
(C) Brand Name (D) Brand Mark
17. , 2023.
She created separate departments for reservations, hotel bookings, online
queries and payment handling. Which organisation structure is used by
Sunita :
(A) Functional structure
(B) Divisional structure
(C) Informal structure
(D) Vertical structure
18. Statement I : Controlling ensures that activities in an organization are
performed as per the plans.
Statement II : Controlling function of a manager is a pervasive function.
Choose the correct option from the options given below :
(A) Statement I is true and Statement II is false.
(B) Statement II is true and Statement I is false.
(C) Both the Statements are true.
(D) Both the Statements are false.

12-66/2/2 Page 11 P.T.O.

19. gwem§V H$m`amo {b{_Q>oS> H$m EH$ `mo½` n[a`moOZm à~§YH$ Wm & gwem§V Ho$ à_wI ZdrZ Zo
gwem§V H$mo EH$ ZB© n[a`moOZm gm¢nr & gwem§V Ho$ nmg nhbo go hr ~hþV H$m_ Wm & AV:
gwem§V Zo AnZo VrZ AYrZñWm| Ho$ ~rM Bg H$m`© H$mo ~m±Q>Zo H$m {ZU©` {b`m & CgZo AnZo
nmg H$m`© Ho$ Cg ^mJ H$mo aIm h¡ {Ogo dh ñd`§ à^mdnyU© T>§J go H$a gH$Vm h¡ Am¡a Omo
~M J`m, Cg_| CgZo AnZo AYrZñWm| go ghm`Vm br h¡ & Bg H$maU n[a`moOZm g_` na
nyU© hmo JB© &
n[a`moOZm H$mo nyU© H$aZo Ho$ {bE gwem§V Ûmam Cn`moJ _| bmB© JB© à~ÝY H$s AdYmaUm Wr :
(A) A§VaU
(B) {dHo$ÝÐrH$aU
(C) CÎmaXo`Vm
(D) A{YH$ma

20. H$m°b_ I _| Xr JB© {dnUZ à~§Y Xe©Z H$m H$m°b_ II _| {XE JE CZHo$ _w»` Ho$ÝÐ-{~ÝXþ go
{_bmZ H$s{OE :
I II

1. CËnmXZ AdYmaUm (i) Cn^moº$mAm| H$s Amdí`H$VmE±

2. CËnmX AdYmaUm (ii) CËnmX H$s JwUdÎmm, {ZînmXZ VWm {deofVmE±
3. {dnUZ AdYmaUm (iii) Cn^moº$mAm| H$s Amdí`H$VmE± VWm gm_m{OH$
H$ë`mU
4. {dnUZ H$s gm_m{OH$ (iv) CËnmX H$s _mÌm
AdYmaUm
{ZåZ{b{IV _| go ghr {dH$ën H$m M`Z H$s{OE :
(A) 1-(i), 2-(ii), 3-(iii), 4-(iv)
(B) 1-(ii), 2-(iii), 3-(i), 4-(iv)
(C) 1-(iv), 2-(ii), 3-(i), 4-(iii)
(D) 1-(ii), 2-(iv), 3-(i), 4-(iii)

21. (H$) ^maVr` à{V^y{V Ed§ {d{Z_` ~moS>© Ho$ {H$Ýht VrZ {Z`m_H$ H$m`m] oI
H$s{OE & 3
AWdm
(I) ^maVr` à{V^y{V Ed§ {d{Z_` ~moS>© Ho$ {H$Ýht VrZ CÔoí`m| H$m CëboI H$s{OE & 3

12-66/2/2 Page 12
19. Sushant was an able Project Manager at Keiro Ltd. Head,
Naveen handed over a new project to Sushant. Sushant already had
enough work in hand. So, Sushant decided to divide the work assigned to
him, among three of his subordinates. He himself kept that part of the
work which he himself could perform effectively and got his subordinates
to help him with what remained. The project got completed well in time
because of this.
The concept of management used by Sushant to complete the project
was :
(A) Delegation
(B) Decentralization
(C) Accountability
(D) Authority

20. Match the Marketing Management philosophies given in Column I with

their main focus given in Column II :
Column I Column II
1. Production concept (i)
2. Product concept (ii) Quality, performance and features of
product
3. Marketing concept (iii)
well-being
4. Societal marketing (iv) Quantity of product
concept

Choose the correct option from the following :

(A) 1-(i), 2-(ii), 3-(iii), 4-(iv)
(B) 1-(ii), 2-(iii), 3-(i), 4-(iv)
(C) 1-(iv), 2-(ii), 3-(i), 4-(iii)
(D) 1-(ii), 2-(iv), 3-(i), 4-(iii)

21. (a) State any three egulatory functions of Securities and Exchange
Board of India. 3

OR
(b) State any three objectives of Securities and Exchange Board of
India. 3

12-66/2/2 Page 13 P.T.O.

22. H$jm XII am {H$`m
Am¡a Ho$H²$g E§S> ~oH²$g EH$ ~oH$ar H$s XþH$mZ àma§^ H$s & CgZo nhbo df© _| {Zdoe na 10%
à{V\$b àm{ßV H$m EH$ gmYmaU bú` {ZYm©[aV {H$`m & My±{H$ dh ~oH$ar ñdmñÏ`dY©H$
Ho$H²$g E§S>
~oH²$g EH$ à{gÕ ~oH$ar ~Z JB© & A~ dh XrK© Ad{Y Ho$ {bE Ho$H²$g E§S> ~oH²$g H$s
{Xem Ed§ gr_m n[a^m{fV H$aZo Ho$ {bE `moOZm {dH${gV H$aZm MmhVm Wm & `h {ZU©` boZo
\ VWm
CËnmXm| H$m {dkmnZ {H$g àH$ma {H$`m OmE, Am{X Ho$ {bE CgZo EH$ {dnUZ `moOZm
~ZmB© &
Cn`w©º$ AZwÀN>oX go n§{º$`m| H$mo CX²Y¥V H$aVo hþE Cn`w©º$ pñW{V _| M{M©V Xmo àH$ma H$s
`moOZmAm| H$mo nhMm{ZE Ed§ g_PmBE & 3

23. nr`yf EH$ OyVm ~ZmZo dmbr H$ånZr H$å\$Q>u H$m CËnmXZ à~ÝYH$ h¡ & CgHo$ {d^mJ _|
CgHo$ AYrZ 1000 H$_©Mmar H$m`©aV h¢ & nr`yf Zo 300
AmXoe < 500 20% bm^ Cnm§V na n§OrH¥$V {H$`m &
AmXoe H$s ny{V© 10 {XZm| _| H$s OmZr h¡ & AmXoe Ho$ nyam hmoZo Ho$ ~mX nr`yf Zo nm`m {H$ EH$
< 600 Wr & CgZo H$maU H$m nVm bJmZo H$s H$mo{ee H$s
bo{H$Z dh H$maU Zht nVm bJm gH$m & CgZo BgH$s gyMZm _w»` H$m`©H$mar A{YH$mar H$mo
Xr & _w»` H$m`©H$mar A{YH$mar Zo H$maU H$m nVm bJmZo Ho$ {bE A^` H$mo {Z`wº$ {H$`m &
A^` Z Ho$db EH$ {d{eîQ> bmJV boImH$ma Wm A{nVw EH$ `mo½` _mZd g§gmYZ à~ÝYH$
^r Wm & Xmo {XZ Ho$ ~mX A^` Zo gy{MV {H$`m {H$ {ZpíMV bú`m| H$mo Ho$db 800
H$_©Mm[a`m| H$s ghm`Vm go nyam {H$`m Om gH$Vm Wm, {Oggo `h n[ab{jV hþAm {H$ g§JR>Z

Cn`w©º$ pñW{V à~ÝY Ho$ EH$ _hÎdnyU© H$m`© Ho$ _hÎd Ho$ EH$ {~ÝXþ na àH$me S>mb ahr h¡ &
(i) à~ÝY Ho$ H$m`© H$s nhMmZ H$s{OE &
(ii) Cn`w©º$ pñW{V _| M{M©V _hÎd Ho$ {~ÝXþ Ho$ A{V[aº$ ^mJ (i) _| nhMmZo JE à~ÝY
3

12-66/2/2 Page 14
22. After studying Entrepreneurship in Class XII, Neel completed a baking
course and started a bakery, . He set a target of
earning a modest 10% return on investment in the first year. As he was
supplying healthy bakery products, the demand kept increasing. Cakes
and Bakes became a famous bakery in a year. He now wanted to develop
a plan to define the direction and scope of Cakes and Bakes the long
run. He made a marketing plan to decide if he could charge higher price
to improve his return on investment, how to advertise the products, etc.

Quoting lines from the above paragraph, identify and explain two types
of plans discussed in the above case. 3

23. .
He has 1000 workers working under him in his department. Piyush
booked a special order for 300 pairs of gents shoes at an estimated cost
price of < 500 per pair plus 20% profit margin. The order is to be
completed within 10 days. After completion of the order, Piyush found out
that the production cost of one pair of shoes was < 600. He tried to find
out the reason, but he couldn t. He reported it to the Chief Executive
Officer. The Chief Executive Officer appointed Abhay to find out the
cause. Abhay was not only a specialized Cost Accountant, but also a
qualified Human Resource Manager. After two days, Abhay reported that
the set targets could be completed with the help of only 800 workers,
which revealed that there was overmanning in the organization. The
organization was not utilizing the human resources optimally, which had
led to higher labour cost.
The above case highlights one of the points of importance of an important
function of management.
(i) Identify the function of management.

(ii) State any two points of importance of the function of management

identified in part (i), except the one discussed in the above case. 3

12-66/2/2 Page 15 P.T.O.

24. (H$) à~ÝY Ho$ {Z`§ÌU H$m`© Ho$ _hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$mo g_PmBE & 3

AWdm
(I) {H$Ýht VrZ {~ÝXþAm| H$s ghm`Vm go à~ÝY Ho$ {Z`moOZ Ed§ {Z`§ÌU H$m`m] Ho$ ~rM
g§~§Y H$mo g_PmBE & 3

25. dr.~r.Ama. {gZo_m, EH$ ^maVr` _ëQ>rß

Cn^moJ àd¥{Îm`m| _| n[adV©Z H$s nhMmZ H$s & BgZo AnZo ^moOZ Ho$ _oÝ`y _| go ~J©a, {nµÁµOm,
erVb no` Am{X H$mo gbmX, ñ_yXrg², gyn Am¡a A§Ora-AmYm[aV {_R>mB`m| O¡go ñdmñÏ`àX
{dH$ënm| _| ~Xb {X`m & EH$ hr _mh _| I
XþJwZm hmo J`m &
dr.~r.Ama. {gZo_m Zo {ZaÝVa n`m©daU H$s {ZJamZr H$aHo$ Ed§ Cn`wº$ ì`mdgm{`H$ àWmAm|
H$mo AnZmH$a AnZo AmJ_ Ed§ bm^m| _| gwYma {H$`m Am¡a Cgo Bg ~mV H$s Amem Wr {H$
XrK©H$mb _| ^r dh ~mµOma _| {ZaÝVa g\$b hmoJm &
Cn`w©º$ pñW{V _| ì`mdgm{`H$ n`m©daU Ho$ EH$ Am`m_ VWm ì`mdgm{`H$ n`m©daU H$s g_P
Ho$ _hÎd Ho$ {Og {~ÝXþ na àH$me S>mbm J`m h¡, Cgo nhMm{ZE Ed§ g_PmBE & 4

26. (H$) ^Vu Ho$ ~mø òmoVm| Ho$ {H$Ýht Mma bm^m| H$mo g_PmBE & 4

AWdm
(I) àË`j ^Vu VWm àVrjm gyMr H$mo ^Vu Ho$ ~mø òmoVm| Ho$ ê$n _| g_PmBE & 4

27. (H$) ñWmB© ny±Or Amdí`H$VmAm| H$mo à^m{dV H$aZo dmbo {ZåZ{b{IV H$maH$m| H$mo
g_PmBE : 4

(i) VH$ZrH$s CËWmZ

(ii) VH$ZrH$ H$m {dH$ën
AWdm
(I) bm^m§e {ZU©` H$mo à^m{dV H$aZo dmbo {ZåZ{b{IV H$maH$m| H$mo g_PmBE : 4

(i) CnmO©Z H$m ñWm{`Ëd

(ii) H$amamonU Zr{V

12-66/2/2 Page 16
24. (a) Explain any three points of importance of Controlling function of
management. 3

OR
(b) Explain the relationship between Planning and Controlling
functions of management with the help of any three points. 3

25. VBR Cinema an Indian multiplex cinema hall was the first to recognize
the change in consumption habits of people. It changed its food menu
from burgers, pizza, soft drinks, etc. and switched over to healthier
options like salads and smoothies, soups and anjeer-based sweets. Within
a month, the revenue of the multiplex from sale of food items doubled.
VBR Cinema , by continuously monitoring the environment and adopting
suitable business practices, was able to improve its revenues and profits
and was hopeful that it will continue to succeed in the market in the long
run too.
Identify and explain one dimension of business environment and one
point of importance of understanding the business environment
highlighted in the above case. 4

26. (a) Explain any four advantages of external sources of recruitment. 4

OR
(b) Explain Direct Recruitment and Casual Callers as external
sources of recruitment. 4

27. (a) Explain the following factors affecting the requirements of fixed
capital : 4
(i) Technology upgradation
(ii) Choice of technique

OR
(b) Explain the following factors affecting dividend decision : 4
(i) Stability of earnings
(ii) Taxation policy

12-66/2/2 Page 17 P.T.O.

28. {ZåZ{b{IV AmYmam| na _wÐm ~mµOma Ed§ ny±Or ~mµOma _| AÝV^}X H$s{OE : 4
(i) ^mJ boZo dmbo
(ii) àboI
(iii) Ad{Y
(iv) VabVm

29. BZm`m {b{_Q>oS> EH$ ~hþamîQ´>r` VH$ZrH$s H$ånZr h¡ {OgH$m Ho$ÝÐ-{~ÝXþ H¥${Ì_ ~w{Õ_Vm
(Am{Q>©{\${e`b B§Q>o{bO|g), Am°ZbmBZ {dkmnZ d gM© B§OZ VH$ZrH$ h¡ & H$ånZr AÀN>o
bm^ A{O©V H$a ahr h¡ Am¡a AnZo ñQ>m°\$ H$m ^br-^m±{V Ü`mZ aIVr h¡ &

H$s {ejm Ho$ {bE ^Îmm O¡go bm^ àñVm{dV H$aVr h¡ & dh AnZo H$_©Mm[a`m| H$s ^{dî`
{Z{Y _| {Z`{_V ê$n go A§eXmZ H$aVr h¡ VWm CZH$s godm{Zd¥{Îm na AmZwVmo{fH$ (J«oÀ`wQ>r)
H$m ^wJVmZ H$aVr h¡ & EH$ {deof àmoËgmhZ `moOZm Ho$ AÝVJ©V BgHo$ H$_©Mm[a`m| H$mo EH$
{ZpíMV _yë` na, Omo {H$ ~mµOma _yë` go H$_ hmoVm h¡, BZm`m {b{_Q>oS> Ho$ A§e ^r
àñVm{dV H$aVr h¡ & à{V df© H$ånZr AnZo H$mofm| H$m EH$ ^mJ AbJ aIVr h¡ Vm{H$
H$_©Mm[a`m| H$mo AmYma^yV doVZ Ho$ EH$ à{VeV H$m ~moZg Ho$ ê$n _| ^wJVmZ H$a gHo$ & H$moB©
AmíM`© H$s ~mV Zht h¡ {H$ 90% H$_©Mmar {H$gr {_Ì H$mo BZm`m {b{_Q>oS> _| H$m`© H$aZo
Ho$ {bE {g\$m[ae H$a|Jo &
AÀN>o {ZînmXZ Ho$ {bE AnZo H$_©Mm[a`m| H$mo àmoËgm{hV H$aZo Ho$ {bE BZm`m {b{_Q>oS> Ûmam
àXmZ {H$E OmZo dmbo Mma àmoËgmhZm| H$mo g_PmBE & 4

30. ApídZ EH$ \¡$eZ {S>µOmBZa Wm & AnZr Zm¡H$ar Ny>Q> OmZo na CgZo ~«mÊS> Zm_ H$moJ Ho$
AÝV

CgZo {ZU©` {b`m {H$ dh dñÌm| Ho$ {bE EH$ C{MV _yë` dgyb H$aoJm & `h _yë` dñÌm| H$s
CËnmXZ Ed§ {dH«$` bmJV nyar H$aoJm Am¡a gmW hr Cgo Bg bmJV Ho$ A{V[aº$ 10% Cnm§V
^r XoJm &
Cn`w©º$ pñW{V _| M{M©V _yë` {ZYm©aU H$mo à^m{dV H$aZo dmbo Xmo H$maH$m| H$mo nhMm{ZE Ed§
g_PmBE & 4

12-66/2/2 Page 18
28. Distinguish between Money Market and Capital Market on the
following basis : 4
(i) Participants
(ii) Instruments
(iii) Duration
(iv) Liquidity

29. Inaya Ltd is a multinational technology company focusing on artificial

intelligence, online advertising and search engine technology. The
company is generating good profits and takes care of the well-being of its
staff.
The company offers benefits like car allowance, medical aid and
allowance for children s education to all employees above the Manager
level. It regularly contributes towards the Employees Provident Fund
and pays gratuity on retirement to its employees. Under a special
incentive scheme, the employees are offered shares of Inaya Ltd at a set
price which is lower than the market price. Each year, the company
keeps aside funds to pay one percent of base salary as bonus to its
employees. No wonder 90% of the employees would recommend working
at Ltd to a friend.
Explain four incentives being provided by Inaya Ltd to motivate their
employees for better performance. 4

30. Ashwin was a fashion designer. On losing his job, he decided to sell the
designer clothes online under the brand name ogue . The garments
were made of good quality fabric with intricate designs and skilled
craftsmanship, making them expensive to produce. Realizing that the
online market is very competitive, he decided to charge a reasonable price
for the garments. The price would cover the cost of production and sale of
garments as well as give him 10% margin over and above the cost.

Identify and explain two factors affecting the price determination

discussed in the above case. 4
12-66/2/2 Page 19 P.T.O.
31. Amerf AnZo Ka Ho$ {bE EH$ EbgrS>r Q>obr{dµOZ IarXZm MmhVm Wm & CgZo {ZU©` {b`m
{~H«$s H$aZo dmbo {d{^Þ ñQ>mog© na OmEJm Am¡a {d{^Þ
~«mÊS²>g H$s CnbãY àH$mam| H$s Om±M H$aoJm & CgH$m EH$ {_Ì Cgo EH$ {Z_m©Vm Ho$ nmg boH$a
J`m Omo EbgrS>r Q>obr{dµOZ bJ^J AmYo _yë` na ~oM ahm Wm & {Z_m©Vm Zo EbgrS>r
Q>obr{dµOZ H$s {d{^Þ {deofVmAm| H$m dU©Z {H$`m Am¡a Bg ~mV na µOmoa {X`m {H$ Amerf
Cggo hr EbgrS>r Q>obr{dµOZ IarXo & Amerf Zo Q>obr{dµOZ Cgr go IarXZo H$m {ZU©` {b`m

nyN>m Vmo {Z_m©Vm Zo Cgo `h H$hH$a hVmoËgm{hV H$a {X`m {H$ Bggo Cgo A{V[aº$ H$a XoZm
hmoJm & CgZo Amerf go `h ^r H$hm {H$ {MÝVm H$aZo H$s Amdí`H$Vm Zht h¡ Am¡a `{X
Q>obr{dµOZ _| H$moB© g_ñ`m hmoJr Vmo dh Cgo VwaÝV ~Xb XoJm & EH$ hr _mh _| Q>obr{dµOZ _|
Iam~r Am JB© Am¡a Amerf Zo Cgo ~XbZo H$s ~mV H$hr & {Z_m©Vm Zo EbgrS>r Q>obr{dµOZ
~XbZo Ho$ {bE `h H$hH$a _Zm H$a {X`m {H$ `h g_ñ`m Q>obr{dµOZ H$m bmnadmhr go
Cn`moJ H$aZo Ho$ H$maU h¡ & Amerf Zo {Z_m©Vm Ho$ {déÕ Cn^moº$m AXmbV _| {eH$m`V XµO©
H$amZo H$m {ZU©` {b`m &
(i) Cn`w©º$ pñW{V _| M{M©V Xmo Cn^moº$m A{YH$mam| H$mo nhMm{ZE Ed§ g_PmBE &
(ii) Xmo Cn^moº$m CÎmaXm{`Ëdm| H$m CëboI H$s{OE {OZH$m EbgrS>r Q>obr{dµOZ IarXVo
g_` Amerf Zo nmbZ Zht {H$`m & 6

32. (H$) gm_mÝ` à~ÝY Ho$ {ZåZ{b{IV {gÕmÝVm| H$mo g_PmBE : 6

(i) AmXoe H$s EH$Vm

(ii) g_Vm
(iii) nhb-j_Vm
AWdm
(I) à~ÝY Ho$ {gÕmÝVm| Ho$ _hÎd Ho$ {ZåZ{b{IV {~ÝXþAm| H$mo g_PmBE : 6

(i) ~XbVr n`m©daU H$s Amdí`H$VmAm| H$mo nyam H$aZm

(ii) à~ÝY à{ejU, {ejm Ed§ AZwg§YmZ
(iii) g§gmYZm| H$m AZwHy$bV_ Cn`moJ Ed§ à^mdr àemgZ

12-66/2/2 Page 20
31. Ashish wanted to purchase one LCD TV for his home. He decided to go to
various stores selling electronic items to check the available varieties of
different brands. One of his friends took him to a manufacturer selling
LCD TV at almost half the price. The manufacturer described its various
features and insisted that Ashish buys the LCD TV from him. Seeing the
features, Ashish decided to buy the TV from him, even when the TV was
not having any standardisation mark on it. When Ashish asked for the
cash memo, the manufacturer discouraged him, saying that it will attract
additional tax. He further told Ashish not to worry and promised that if
there would be any problem with the TV, he would replace it
immediately. The TV started malfunctioning within a month and Ashish
asked for its replacement. The manufacturer refused to replace the LCD
TV, telling him that the problem is due to mishandling of the TV. Ashish
decided to file a complaint in the Consumer Court against the
manufacturer.
(i) Identify and explain two consumer rights discussed in the above
case.
(ii) State two consumer responsibilities that Ashish did not fulfil while
buying the LCD TV. 6

32. (a) Explain the following principles of general management : 6

(i) Unity of command
(ii) Equity
(iii) Initiative

OR
(b) Explain the following points of significance of principles of
management : 6
(i) Meeting changing environment requirements
(ii) Management training, education and research
(iii) Optimum utilisation of resources and effective
administration
12-66/2/2 Page 21 P.T.O.
33. (H$) {H$Ýht N>: AmYmam| na H$m`m©Ë_H$ g§JR>Z T>m±Mo Ed§ à^mJr` g§JR>Z T>m±Mo _|
AÝV^}X H$s{OE & 6

AWdm
(I) à~ÝY Ho$ {Z`moOZ H$m`© H$s {H$Ýht Mma gr_mAm| H$mo g_PmBE & 6

34. Z{bZr H$m \y$bm| Ed§ Cnhmam| H$m EH$ Am°ZbmBZ \w$Q>H$a ì`dgm` h¡ & ^maV Ho$ Mma eham| _|
BgHo$ AmR> {dH«$`-Ho$ÝÐ h¢ & Zdå~a go \$adar VH$, emXr Ho$ _m¡g_ _| _m±J ~hþV A{YH$

gmoM-g_PH$a g_pÝdV H$aVr h¡ Am¡a emXr Ho$ _m¡g_ H$s _m±J Ho$ ~mao _| `moOZmE± ~Zm boVr
h¢ & dh `h gw{ZpíMV H$aVr h¡ {H$ CgHo$ nmg n`m©ßV H$m`©~b hmo Am¡a {ZaÝVa Bg ~mV na

~mV H$m g§{jßV d¥Îmm§V XoVr h¡ {H$ do g_` na AnZo àdV©Z Ed§ {dkmnZ A{^`mZ V¡`ma H$a
b| & AV: g§JR>Z Ho$ g^r {d^mJm| Ho$ gmW CgH$m g_Ýd` {Z`moOZ ñVa na Amaå^ hmo OmVm

H$m`© H$aVm h¡ Am¡a `h gw{ZpíMV H$aVm h¡ {H$ g^r {H«$`mE± g§JR>Z Ho$ bú`m| H$mo àmßV H$aZo
Ho$ {bE H$s OmE± & n[aUm_ñdê$n, Z{bZr g_yh Ho$ à`mgm| H$mo EH$ Ho$ÝÐ-{~ÝXþ àXmZ H$aVr
h¡ Am¡a `h gw{ZpíMV H$aVr h¡ {H$ df©-Xa-df© ì`dgm` H$m {ZînmXZ `moOZmZwgma hmo &
Cn`w©º$ AZwÀN>oX go n§{º$`m| H$mo CX²Y¥V H$aVo hþE, Cn`w©º$ pñW{V _| Xem©B© JB© à~ÝY H$s EH$
_hÎdnyU© AdYmaUm H$s Mma {deofVmAm| H$mo nhMm{ZE Ed§ g_PmBE & 6

12-66/2/2 Page 22
33. (a) Distinguish between Functional Structure and Divisional
Structure on any six bases. 6
OR
(b) Explain any four limitations of lanning function of management. 6

34. Nalini has an online flower and gifts retail business. She has eight
outlets in four cities of India. From November to February, during the
wedding season, the demand shoots up. She coordinates the efforts of her
staff in a conscious and deliberate manner and plans for the wedding
season demand in the month of June itself. She ensures that there is
adequate workforce and continuously monitors whether work is
proceeding according to plans. She also briefs the marketing department
in time to prepare their promotional and advertising campaigns. Thus,
her coordination with all departments of the organization begins at the
planning stage and continues till controlling. This acts as a binding force
between the departments and ensures that all action is aimed at
achieving organizational goals. As a result, Nalini is able to give a
common focus to group effort to ensure that the business is performing as
planned, year after year.

Quoting lines from the above paragraph, identify and explain four
features of an important concept of management highlighted in the above
case. 6

12-66/2/2 Page 23 P.T.O.