Syllabus BBA (H) - 2022-26

Bachelor of Business Administration (Honours)
(Four Years Full Time Programme)

2022-26 BATCH
PROGRAMME STRUCTURE & SYLLABUS
Birla School of Management

Birla Global University
IDCO Plot - 2, Gothapatna, Bhubaneswar -751029, Odisha
www.bgu.ac.in
Telephone : 0674 -7103001-10
TABLE OF CONTENTS
SL. NO TITLE PAGE NO
1 Introduction 1
2 Programme Structure 4
3 Distribution of Courses-Semester-wise 7
4 Details of Syllabus 9
4.1 Semester I Courses 9
4.2 Semester II Courses 20
4.3 Semester III Courses 28
4.4 Semester IV Courses 38
4.5 Semester V Courses 46
4.6 Semester VI Courses 70
4.7 Semester VII Courses 90
4.8 Semester VIII Courses 96
1. Introduction
The programme structure and syllabus of Bachelor of Business Administration- Honours (BBA- H) are designed
semester-wise as per CBCS pattern, well aligned with the vision & missions of the university.
During the first three years of BBA-H programme students will study the following courses:
 14 Core Courses
 2 Ability Enhancement Compulsory Course
 4 Skill Enhancement Elective Courses
 4 Generic Elective Courses
 4 Discipline Specific Elective Courses
In the 4th year there will be two semesters, Semester-VII and Semester-VIII. In Semester-VII students
will study 4 Core Courses, each of 6 Credits. In Semester-VIII, students will have to take up
Dissertation work which is an extensive research project of 12 Credits, carrying 200 Marks.
1.1. Duration of the Programme

BBA (H) is a four-year full time programme in Management, with exit options, preferably after 3 years,
as per the guidelines of National Education Ploicy (NEP),2020. The programme is divided into six
semesters. During the first four semesters, the students are provided extensive teaching in a number of
core courses and specialization courses are offered from the fifth ande sixth trimesters. Students pursue
their special interests in-depth through specialization courses offered in four areas i.e. Finance,
Marketing, HR and Operations Management. The students are required to undertake a Summer Project
after the completion of fourth semester.
1.2. Programme Goals

The programme aims at enabling the participants to understand the business in the contemporary
world.
1.2.1. To understand the business concepts and principles.

1.2.2. To identify and define problems and opportunities in business scenario.
1.2.3. To effectively communicate management concepts, plans and decisions in written reports
and oral presentations.
1.2.4. To demonstrate professional conduct within any team activities.
1.2.5. To develop the culture of business and entrepreneurial aptitude.
1.3. Programme Outcome

On successful completion of the programme, the student will be able to:
1.3.1. Apply knowledge of management theories and practices to solve business problems;
1.3.2. Foster Analytical and critical thinking abilities for data-based decision making.
1.3.3. Develop Value based Leadership ability;
1.3.4. Understand, analyze and communicate global, economic, legal, and ethical aspects of
business; and
1.3.5. Analyze organizational goals to contribute effectively in a team environment.
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The courses are reviewed and revised at a regular interval by the experts from industry and academia
to keep the programme updated with contemporary management practices.
1.4 The Programme Highlights
1.4.1 Immersion Course: An immersion course is offered in the beginning of the programme
which covers the basics of Management Principles, Communication, Mathematics,
Accounting, and Corporate awareness. The course includes morning yoga, meditation,
various kinds of sports and cultural activities to build up the concept of teamwork. The
special attraction of this programme is theatre workshop ending with stage performance
(through drama) by different groups of students based on some important themes.
1.4.2 Core Courses: There are 14 Core Courses, 3 Ability Enhancement Compulsory Course
Courses, 7 Skill Enhancement Elective Courses and 4 Generic Elective Courses offerred
in the areas of Marketing, Finance, Operation Management & Decesion Science, OB &
HR, Business Communication and General Managemennt. General management courses
include the courses such as Strategic Management,Economics,Business Environment,
Business Law, Ethics, CSR and Coroprate Governance. Soft Skill Development is also a
part of the programme.
1.4.3 Elective Courses: The programme offers elective courses in following specialization
areas:
 Finance
 Marketing
 HR & OB
 Operation Management and Decision Sciences
A student has to select 4 elective courses from one area of the above specializations. Elective courses are
spread over two semesters i. e. from Semester - V to Semester VI. A specialization course is offered
only when ten (10) or more students opt for it.
1.5 Pedagogy: The pedagogy adopted by the BBA (H) Programme is scrupulously designed to
involve academic seriousness and practical application which includes the following:
1.5.1 Lectures:
Faculty members use audio-visual teaching aids while delivering lectures to enchance the
learning effectiveness among the students. The classroom teaching includes sessions by
the qualified and experienced faculty who are known for their dedication to teaching and
research.
1.5.2 Virtual (Online) Classes:
Faculty at BGU are well equipped with the technology and expertise to conduct classes
online using various virtual platforms like Microsoft-team, Google meet, Zoom etc. In
the COVID-19 pandemic situation, The courses will be offerred in both synchronous and
asynchronous modes of learning.
1.5.3 Project Work:
The students are also given opportunities to learn practical application of management
concepts and methods through projects. This forms a part of the internal evaluation in
most of the courses.
1.5.4 Simulations:
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The students are to be involved in simulation games, quizzes, role plays, etc. in order to
develop analytical and decision-making capabilities. The students face in these
simulation exercises, replicate the kind of situations they would face in the corporate
environment.
1.5.5 Case Studies:
The faculty members encourage students to go for case anlysis in order to learn about
different solution scenarios,risk-taking behaviors and to develop pro-active responses
while facing innovative managerial issues. The decision-making process is made a part of
the student‟s mindset through cases.
1.5.6 Role Play :
Role play is a method for exploring the issues involved in complex business situations. A
spirit of innovation, achievement and commitment of a group of students for real
business solutions are demonstrated in a dramatised form in the class.
1.5.7 Ineraction with Industry Experts:
As a part of the academic activity, workshops, guest lectures, panel discussions,
seminars, conferences etc are organized in regular intervals for the students inviting
experts from industry.
1.5.8 Expereintial learning:
At BGU, much emphasis is on expereince and learn. Through Summer Projects and
Business seminars the students are usually exposed to the industy practices.
1.5.9 Summer Project:
Each student after completion of the Semester-IV has to undergo six (6) weeks summer
project in the industry from 15 April-15 June. At the end of the summer project, each
student is required to make a presentation and appear in viva-voce for evaluation. The
students are expected to undertake field projects with utmost seriousness inorder to gain
practical exposure. The report developed during the period should highlight cross -
sectional problems, challenges, and suggest solutions.
1.5.10 Participation in Business Seminars:
Eminent guest speakers from different domains, both from industry and academia are
invited to share their experience with the students and encouarge them to inculcate
entreprenuership. All students are required to participate in the business seminars. The
student can also attend the seminars, conferences and workshops organized outside the
university. They can write research papers either individually or with any faculty and
present the same in the seminars and conferences. In an academic year, at least 2 National
or International Seminars should be organized in which BBA (H) students can
participate.
1.5.11 Co-curricular Activities:
The students will be involved in various co-curricular activities to be organized by the
Marketing, Finance, HR, Operations and Communication clubs. There should be at least
two events to be organized by each club in a month.
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2. PROGRAMME STRUCTURE BBA HONOURS Batch 2022-26
UNDER CBCS PATTERN
SEMESTER Category Subjects & Codes Lecture Tutorial Practical Credits Max.
/ Project Marks
SEC-I BBAH-1.1:Effective 3 1 4 100
Communication Skills
GEC-I BBAH-1.2: Quantitative 4 1 1 6 100
Methods-I
CC-I BBAH-1.3: Financial 4 1 1 6 100
SEMESTER-
Accounting
I
CC-II BBAH-1.4: Principles of 4 1 1 6 100
Management
GEC-II BBAH-1.5:Management 4 2 6 100
Information Systems (MIS)
Total Credit in Semester-I 28 500
CC-III BBAH-2.1: Organizational 4 1 1 6 100
Behavior
CC-IV BBAH-2.2: Managerial 4 1 1 6 100
Economics
CC-V BBAH-2.3: Principles of 4 1 1 6 100
SEMESTER-
Marketing
II
CC-VI BBAH-2.4: Quantitative 4 1 1 6 100
Methods-II
SEC-II BBAH-2.5: Business 1 1
Writing Skills-I
Total Credit in Semester-II 25 400
CC-VII BBAH-3.1:Consumer 4 1 1 6 100
Behavior
CC-VIII BBAH-3.2:Human Resource 4 1 1 6 100
Management
AEC-I BBAH-3.3:Environmental 3 1 4 100
Studies
SEMESTER-
GEC-III BBAH-3.4:Introductory 4 1 1 6 100
III
Micro Economics
GEC-IV BBAH-3.5:Cost 4 1 1 6 100
Management Accounting
SEC-III BBAH-3.6: Business 1 1 100
Writing Skills-II
Total Credit in Semester-III 29 600
CC-IX BBAH-4.1: Financial 4 1 1 6 100
Management
CC-X BBAH-4.2: Research 4 2 6 100
SEMESTER- Methodology
IV CC-XI BBAH-4.3:Legal Aspects of 4 1 1 6 100
Business
CC-XII BBAH-4.4:Production 4 1 1 6 100
Operations Management
4
SEC-IV BBAH-4.5: Summer 2 2 4 100
Project
Total Credit in Semester-IV 28 500
CC-XIII BBAH-5.1: Responsible 4 1 1 6 100
Business
AEC-II BBAH-5.2: Creativity, 3 1 4 100
Communication & Career
SEMESTER-
Success
V
DSE-I BBAH-5.3:Elective-I 3 1 4 100
DSE-II BBAH-5.4:Elective-II 3 1 4 100
SEC-V BBAH-5.5: 4 4 100
Entrepreneurship
Total Credit in Semester-V 22 500
CC-XIV BBAH-6.1: Strategic 4 1 1 6 100
Management
DSE-III BBAH-6.2:Elective-III 3 1 4 100
SEMESTER-
DSE-IV BBAH-6.3:Elective-IV 3 1 4 100
VI
SEC-VI BBAH-6.4: Personality 3 1 4 100
Development for Corporate
Readiness (PDCR)
Total Credit in Semester-VI 18 400
Total Credit (in 3 years) 150 2900
CC-XV BBAH-7.1:Customer 4 1 1 6 100
Relationship Management
CC-XVI BBAH-7.2:Corporate 4 1 1 6 100
Taxation
SEMESTER-
CC-XVII BBAH-7.3:Employee Health 4 1 1 6 100
VII
and Well Being
CC- BBAH-7.4:Business Process 4 1 1 6 100
XVIII Re-engineering
Total Credit in Semester-VII 24 400
SEMESTER- 12 12 200
VIII SEC-VII Dissertation(Research
Project)
Total Credit (in 4 years) 186 3500
Discipline Specific Elective Courses:
The DSE courses for Semesters –V and VI are mentioned below on the basis of area of specialization.
The students are to choose any two papers of their choice in each semester.
SEMESTER V
DSE – Finance DSE – Marketing DSE – Human DSE – Operations

Resource
F01- Financial M01- Digital H01- Human Resource O01- Supply Chain
5
Statement Analysis Marketing Planning and Employee Management
Engagement
F02- Financial M02- Sales & H02- Performance & O02- Service
Market & Service Distribution Compensation Operations
management Management Management
F03- Banking Theory M03- Product & H03- Leadership Skill O03- Sustainable
& Practice Brand Management and Team Management Operations
Management
SEMESTER VI
DSE – Finance DSE – Marketing DSE – Human DSE – Operations

Resource
F04- Corporate M04- Rural H04- Industrial O04- Total Quality

Finance Marketing Relations and Employee Management
Welfare
F05- Corporate M05- Services H05- Organizational O05- Project

Accounting Marketing Development and Management
Change
F06- Capital M06- Advertising H06-Human Resource O06- Technology

Markets Development Management
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3. Distribution of Courses (Semester wise) with their Credits
for BBA(Honours) Programme
Compulsory
Core Ability
Courses Discipline
Enhancement Generic Skill
(CC) with 06 Specific Total
Semester Compulsory Elective Enhancement
credit (Total Elective Credits
Courses (GE) Course (SEC)
no. of (DSE)
Papers (AECC)
14)
C-1 GE-1 SEC-1
Semester I C-2 GE-2 28
C-3 SEC-2
Semester II C-4
C-5 25
C-6
C-7 AECC-1 GE-3 SEC-3
Semester III C-8 GE-4 29
C-9 SEC-4
C-10
Semester IV C-11 28
C-12
Semester V C-13 DSE-1 AECC-2 SEC-5 22
DSE-2
C-14 DSE-3 SEC-6

Semester VI 18
DSE-4
7
Total Credit (After 3 years) 150
CC-15
CC-16
Semester VII CC-17 24
CC-18
Semester VIII SEC-7 12
Total Credit (After 4 years) 186
Note:
i. Credit of a course determines the number of hours of instructions required per week. One credit is
equivalent to one hour of teaching (lecture or tutorial) or two hours of practical work/field work per
week.
ii. The following 7 Courses can be offered as core courses to the students of UG programmes of other
schools.
BBAH-2.4 Quantitative Methods-II (Business Statistics)

BBAH-3.3 Environmental Studies
BBAH-3.4 Introductory Macro Economics
BBAH-4.2 Research Methodology
BBAH-4.3 Legal Aspects of Business
BBAH-4.5 Entrepreneurship
BBAH-6.4 Personality Development for Corporate Readiness (PDCR)
iii. According to NEP 2020, BGU is going to offer 4 years BBA (H) from the academic session 2021, with
exit option after 3 years.
iv. Candidates who complete 4-year degree courses will get „BBAH Degree with Research if he/ she
complete rigorous research specified in the syllabus.
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4. DETAILS OF SYLLABUS
4.1 SEMESTER I
COURSE COURSE TITLE FULLMARKS CREDIT
CODE
BBAH-1.1 Effective Communication Skills 100 4
BBAH -1.2 Quantitative Methods-I 100 6
BBAH-1.3 Financial Accounting 100 6
BBAH-1.4 Principles of Management 100 6
BBAH-1.5 Management Information System 100 6
Total 500 28
Course EFFECTIVE ENGLISH COMMUNICATION SKILLS
Code BBAH-2.1
Credit 4(3-T, 1-L)
Semester I
Sessions 60 Hours(T-45-+15-L)
Course The course will enable the students
Objective  To develop students‟ general English language proficiency by
focusing on the training of four basic language skills Listening,
Speaking, Reading and Writing.
 To strengthen their real-time language use
 To improve the learner‟s language skills specifically required in
business contexts.
Course By the end of the course, the students will be able to

Intended  Apply the skills of Listening for various Purpose & Contexts
Learning (CILO 1)
Outcome  Speak coherently and meaningfully in given real-time situations.
(CILO 2)
 Comprehend & discuss general and business-specific texts in
English. (CILO 3)
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 Understand the principles of writing & apply the steps of
writing to their own writing(CILO 4)
 Use Technology for Presentation (CILO 5)
Pre-requisite Intermediate level vocabulary and knowledge of basic structures in

English. Ability to express basic things in English. At least sentence
level proficiency in reading and writing.
Course UNIT I: Mastering Listening Skills

Outline Introduction to the language skills, Listening - What and How,
Listening Proficiency (IELTS), Listening Practice (IELTS), Note-
taking, Critical listening
UNIT II: Improving Oral Proficiency in English

Language Functions: Introducing, Describing, Narrating (story-telling),
Planning, Asking and giving information, Instructing, Expressing
Opinions
UNIT III: Crtitical Comprehension Skills

Reading comprehension: Scanning & skimming, Inferential
comprehension; Interpreting management cases, Reading to summarize:
Note making, Reading Newspaper (General and Business related) and
Responding
UNIT IV: Writing Clearly & Coherently

Writing- How of Writing, Brainstorming, Drafting, Getting it Right.
Coherence & Cohesiveness in Writing
UNIT V: Communicating with Technology

Evolution of Communication with Technology, Presentation with
Canva, Virtual Communication: Virtual Meeting
Lab Lab-1 Credit

Activities: Session 1: Measuring listening proficiency (IELTS Test)
Session 2-4: Listening practice (IELTS)
Session 5: Note-taking practice
Session 6: Critical listening (practice)
Session 7: Retelling story
Session 8: Reading comprehension
10
Session 9: Reading to summarize
Session 10: Reading the article and responding
Session 11-12: Presentation using Technology (Sourcing materials)
Session 13-14: Presentation using Technology (Designing presentation)
Pedagogy Communicative Language Teaching includes techniques like roleplay,

simulation, presentation, peer/group work, workshop
Evaluation Following the principles of continuous assessment, different activities

in the classroom and language lab will be evaluated internally for 30
marks. A performance test for 70 marks will be conducted at the end of
the semester.
Continuous evaluation: 30 marks
End term performance test: 70 marks
Reference: Study Materials

 Mukherjee S. Hory(2016). Business Communication:
Connecting Work. Sec. Ed. OUP, New Delhi
 Kumar, Sanjay(2016). Communication Skills. Sec. Ed. OUP.
New Delhi
Other Study Materials
 Harvard Business Essentials: Business Communication: 9 Steps
to Help You Engage Your Audience
 Foundation Course: Language, Literature & Creativity, Orient
Black Swan, 2018, University of Delhi
Facilitating the Achievement of Course Intended Learning Outcome
Classroom Assessment Bloom’s

Sl. No CILO Activities & Method Taxonomy
Techniques Level
Apply the skills of Listening
Listening for Comprehension
11
CILO1 various Purposes & activities (Language Listening Test in 2&3
Contexts Lab), Story-telling English (IELTS)
& retelling
Speak coherentlyDialogue, role play,

and meaningfully in simulation, group
CILO given real-timediscussion, Presentation / 3
2 situations. interview, Contextual
presentation Dialogue
Comprehend Comprehension Comprehension
general and activities, Case test: a critical
CILO business-specific study analysis reading of 4
3 texts in English. management cases
Note making,
Understand the Summary writing
CILO principles of writing Summary Writing 4
4 & apply the steps of
writing to their own
writing
Use Technology for Composition

CILO Presentation Activities Writing a 4 &5
5 paragraph
Bloom’s Taxonomy:
Level 1: Remembering
Level 2: Understanding
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating
Level 6: Creating
Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes.
Course
12
Intended
Learning Programme Intended Learning Outcomes
Outcomes
(CILO)
PILO 1 PILO 2 PILO 3 PILO 4 PILO 5
CILO 1 1 3
CILO 2 1 3
CILO 3 1 3
CILO 4 1 3
CILO 5 1 3
Course Name Quantitative Methods-I
Course Code BBAH-1.2
Course Credit 6
Contact hours 4-1-1

(L-T-P)
Course Type Generic Elective Course (GEC)
Semester I
Aims and The objectives of this course are

 To make the students understand the basic concepts in the areas of
Objectives
Business Mathematics and Operations Research.
 To equip the students independently to solve business problems using
Mathematical and Optimization Techniques.
Course Upon successful completion of the course the students will be able to:
Intended CO1: Understand the concept of functions, profit-loss, matrices, linear
Learning equations, differentiation and integration.
Outcome CO2: Apply the concept and techniques of functions in profit–loss and break-
even analysis, and solve the exponential growth and decay problems.
CO3: Apply differentiation and integration techniques in solving business
problems.
CO4: Apply the concept and techniques of matrices and system of linear
equations in solving business problems that requires such concepts.
CO5: Solve linear programming problem, transportation problems and
assignment problems arising in business decision making process, and
analyze the solutions.
Pre-Requisite Elementary mathematical skills, e.g. basic number system, basic algebra,
13
coordinate system, fractions and decimals
Course Unit I Functions and their Applications
Outline Functions, Domain and Range of a function, Types of functions, Linear and
Quadratic functions, Some Special Functions.
Unit II Differential and Integral Calculus

Limits and continuity: Limit of a function, continuous functions, limit of a
sequence. Differentiation and derivatives: Derivative, Basic laws of
derivative, Applications. Maxima and minima of functions: Maxima and
Minima, Applications. Integral Calculus: Integral, Integration by parts,
Applications.
Unit III Matrices and System of Linear Equations

Matrices: Matrices and Types, Operations on matrices, Determinant of a
square matrix, Inverse of a square matrix, Linear Equation: System of linear
equations, solution of system of linear equations by Cramer‟s Rule
Unit IV Linear Programming Problem

Introduction to OR, Applications of OR, Introduction to LPP, Formulation of
LPP, Graphical Method and Simplex Method of Solving LPP.
Unit V Transportation and Assignment Problem

Transportation problem (TP): Introduction and formulation, North West
Corner Rule (NWCR), Least Cost Method (LCM), Vogel‟s Approximation
Method (VAM), Optimality Test (Stepping Stone, MODI Method).
Assignment Problem: Concept, Hungerian Method of Solving Assignment
Problem
Evaluation  End Semester Assessment- 70%

 Internal Assessment- 30%
References Text Books
 Barnett, R.A., Ziegler, M., & Byleen, K.E. (2015). Finite Mathematics
for Business, Economics, Life Sciences, and Social Sciences (13th ed.),
Pearson, India.
 Raghavachari M. (2017). Mathematics for Management: An
Introduction, Tata McGraw Hill, New Delhi.
Other Readings
 Swarup K., Gupta, P.K., & Mohan, M. (2017). Operation Research
(18th ed.), Sultan Chand & Sons, New Delhi.
 Vohra, N.D. (2017). Quantitative Techniques in Management (5th ed.)
Tata McGraw-Hill.
 Sharma, J.K. (2016). OR Theory and Applications (6th ed.), Trinity
14
Press, New Delhi.
Facilitating the achievement of Course Outcomes

Unit Blooms Teaching and Learning
Course Outcomes
No. Taxonomy Activity
(CO) Assessment Method
Level
Lectures, case discussion Quiz, Assignments,

1 CO1, CO2 K3
Written-test
Hands-on test, Quiz,

Lectures, problem solving,
2 CO1, CO3 K3 Assignments, Written-
laboratory sessions
test
Problem discussion, case Quiz, Assignments,

3 CO1, CO4 K3
discussion Written-test
Problem solving, laboratory Hands-on test,

4 CO5 K4 sessions Assignments, Quiz,
Written-test

5 CO5 K4
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating
Mapping of the Course Outcomes (COs) to the Programme Outcomes (POs)
Programme Outcomes (POs)
Course Outcomes (CO)

PO1
PO2
PO3
PO4
PO5
CO1 2 2 - 1 -
CO2
3 3 - 1 -
CO3
3 3 - 1 -
CO4
3 3 - 1 -
CO5
3 3 - 1 -
15
Average
2.8 2.8 - 1 -
Correlation level 1, 2 and 3 as defined below:

“1” – Slight (Low)
“2” – Moderate (Medium)
“3” – Substantial (High)
“-” – No correlation
Course Financial Accounting

Name
Course BBAH - 1.3

Code
Course 6
Credit
Semester I
Aims and The course intends to make students understand the general objectives of
accounting and know the various types of accounting, apply independently
Objectives
the principles and solve accounting related issues, familiarize the students
with the enlarged boundary of the accounting profession and the areas where
accounting plays an important role in the functioning of an organization.
Course After studying this course, the students will be able to:
Outcome CO1. Understand the meaning of accounting and classify the types of
accounting; systems of accounting.
CO2. Apply the rules of debit and credit in the preparation of financial
statements of a sole-proprietorship organization.
CO3. Analyze the amount of depreciation, profit/loss from sale/disposal
of property, plant & equipment.
CO4. Understanding accounting treatment for shares including under-
subscription and over-subscription of shares of a company and applying
them in the preparation of Company‟s Balance Sheet
Prerequisite Basic knowledge of a business enterprise.
Course
Outline UNIT I
Objects and functions of accounting, accounting as the language of business,
branches of accounting, systems of accounting- single entry and double entry
systems, accounting concept and conventions, accounting cycle,
classifications of accounts, recording business transactions, journalizing, rules
of Journalizing, ledger posting.
UNIT II
The preparation of trial balance, objects in drawing up a trial balance, defects
16
of trial balance. Capital and revenue expenditures and receipts. Errors & their
rectification.
UNIT III
Preparation of Final Accounts- Trading, Profit & Loss Account & Balance
Sheet - simple & with adjustments, manufacturing account.
UNIT IV
Depreciation accounting and policies: The concept of depreciation,
depreciation methods, accounting for depreciation, computer based financial
accounting.
UNIT V
Issue & forfeiture of shares - meaning, types of shares - preference shares &
equity shares - issue of shares at par, at premium and at discount, pro-rata
allotment, and forfeiture of shares. Journal Entries, preparation of bank
account & preparation of balance sheet in vertical form.
Evaluation  Internal Assessment - 30 %

 End Semester Assessment- 70 %
 Jain, S.P., & Narang, K.L.(2018). Financial Accounting. New Delhi,

Kalyani Publishers.
 Mukherjee, A., & Hanif, M. (2000). Modern accountancy (3rd ed.). Vol. 1.
New Delhi: Tata McGraw-Hill.
Other Readings
 Grewal, T.S., & Chand, S. (2016). Introduction to Accountancy. New

Delhi, S. Chand & Company.
 Lal, J. (2017). Accounting for Management (5th Ed.). Himalaya
Publishing House.
Facilitating the achievement of Course Intended Learning Outcomes

Course Outcomes
Taxonomy Assessment Method
No. (CO) Activity
Level
1 CO1 K1 Quiz, Written-test

Lectures, Assignments
2 CO2 K3 Hands-on test, Quiz,

Assignments, Written-
17
Lectures, problem solving test
Quiz, Assignments,
3 CO 1,3 K3
Problem discussion Written-test
Lectures, problem solving Hands-on test,

4 CO4 K3 Assignments, Quiz,
Written-test
K2,K3 Lectures, problem solving Quiz, Assignments,

5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating


PO1
PO2
PO3
PO4
PO5
CO 1 3 1 - - -
CO 2
3 3 - -
CO 3
3 2 - 3 -
CO 4
3 3 - 3 -
Average
3 2.25 - 1.5 -

Course Name Principles of Management
18
Course Credit 6
Contact hours 4-1-1

(L-T-P)
Course Type Core
Semester I
Objectives The objectives of this course are

 To enable students understand the evolution management studies
 To help students to understand the roles, challenges, and opportunities of
an organization
 To help students understand the fundamentals of management process:
planning, organizing, leadership and control from an organizational
viewpoint
 This course will be an introduction to enable students to understand and
develop managerial thinking
Course Upon successful completion of the course the Students will be able to:
Outcome (CO) CO1: Describe and communicate the management evolution and how it will
affect future managers
CO2: Conceptually explain the fundamental terminology and frameworks in the
four functions of management: planning, organizing, leading and controlling
CO3: Analyse organizational case situations in different functions of
management
CO4: Identify appropriate management techniques that are used in managing
contemporary organizations
CO5: Evaluate leadership styles to anticipate the consequences of each
leadership style. Analyze both qualitative and quantitative information to isolate
issues and formulate best control methods
Pre-Requisite Only an open mind
Course Outline UNIT -I:

Introduction to Management and Organizations
Definition of Management; Science or Art; Manager Vs Entrepreneur; types of
managers, Evolution of School of Management, Managerial Roles and skills
UNIT -II:
Business Organization & Planning
Types of Business Organization- Sole Proprietorship, Partnership, Company-

public and Private Sector Enterprises; Organization Culture and Environment;
Current trends and Issues in Management. Nature and Purpose of Planning-
19
Planning Process; Types of Planning, Objectives; Setting Objectives, Policies,
Planning premises, Strategic Management. Planning Tools and Techniques-
Decision making steps and process.
UNIT III
Organizing & Staffing
Nature and Purpose of Organizing; Formal and Informal organization;
Organization Chart, Organization Structure, types Line and staff authority;
Departmentalization; Delegation of Authority; Centralization and
Decentralization Job Design- Introduction to Human Resource Management;
HR Planning, Recruitment, Selection, Training and Development, Performance
Management, Career planning and management.
UNIT IV
Foundations of Individual and Group Behaviour
Motivation-Motivation Theories; Maslow‟s Theory, Herzberg Two Factor
Theory, ERG Theory, McClelland‟s Need Theory, X, Y & Z Theory. Job
Satisfaction; Job Enrichment; Leadership- Types and Theories of Leadership –
Trait Theory, Behavioral Theory (Ohio, Michigan & Managerial Grid)..
UNIT V
Controlling
System and process of Controlling- Budgetary and Non-budgetary Control
Techniques- Introduction to MIS, TQM, Six –Sigma. Use of computers and IT
in Management control- Productivity problems and management (CPM, PERT);
Control and Performance; Direct and Preventive Control – Reporting.
Evaluation  Continuous Evaluation : 30 %
 End Semester Assessment : 70 %
Practical The learners are required to:
Exercises 1. Presentations
2. Role plays
3. Case-let Analysis
 Vashishth Neeru & Vashishth Vibhuiti. (2019). Principles of
Management, Taxman Publication, New Delhi
 L.M. Prasad (2021); Principles & Practices of Management, Sultan
Chand & Sons, New Delhi, 10th Edition,
 Harold, K., & Heinz, W. (2018). Essentials of management. Tata
Mc Graw Hill.

Unit Course Outcomes Blooms Teaching and Learning
Assessment Method
No. (CO) Taxonomy Activity
20
Level
Quiz, Assignments,
1 CO1 K1 K2
Lectures, case discussion Written-test
Lectures, identifying Quiz, Assignments,

2 CO2 K2
analyzing problems through Written-test
case study discussions
3 CO3 K4 Quiz, Presentations

Lectures, case discussion
Lectures Presentations,
4 CO4 K2
Assignments
Lectures, and discussions Presentations,

4 CO5 K4 K5
Assignments
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating
Mapping of the Course Outcomes (Cos) to the Programme Outcomes (Pos)
Programme Outcomes (Pos)

PO1
PO2
PO3
PO4
PO5
CO 1 2 1 - 3 2
CO 2
3 3 2 2 2
CO 3
3 3 2 3 2
CO 4
3 3 1 3 2
CO 5
3 3 3 3 3
Average
2.8 2.6 1.6 2.8 2.2
21
Course Management Information System

Name
Course BBAH-1.5
Code
Course 6
Credit
Semester I
Aims and The objectives of this course are

 To make students understand the basics of Information system in
Objectives
Organizations, IT-enabled Business, Information flow.
 To impart knowledge and skills on how processes like Decision
making, IT Security and Data analysis using Software Tools work in
industry.
Intended CO1: Induction to the basics of MIS.
Learning CO2: Understand the basics of Information system in Organizations
Outcome CO3: Acquire knowledge of IT-enabled Business and Information
flow
CO4: Understanding of Decision Making and IT security paradigms.
CO5: Acquire knowledge of Business Process and Integration using IT
systems and services.
Pre-
Requisite Fundamental Knowledge in Computer/IT and Knowledge of Digital World.
Course UNIT I
Outline Introduction to MIS
What is MIS?, Information Systems in Organisations, Characteristics of
MIS , Components of MIS, Benefits of MIS, Example of different
Information Systems
UNIT II
Information System
Managing Information Systems in Organisations, Introduction, Managing
Business in the Internet Era, Managing Information Systems in
22
Organisation, IT interaction model, Challenges for the managers.
UNIT III
Data and Information
Data and information, information as a resource information in
organizational functions, types of information & types of information
systems, transaction processing system, management information system.
Decision Support system, Data Analysis ( Use of Software tools for data
analysis)
UNIT IV
Decision making and IT Security
Decision making with MIS, Tactical decisions, operational decisions,
Strategic decisions, IT Security & Cyber Crime
UNIT V
Business Process Integration with IT
Business Process Integration, Business processes-example of a complex
process, Motivation for Enterprise Systems, ERP systems- finance and
accounting module, Human resource management module, Manufacturing
and operations module, Sales and marketing module.

 Loden, D. (2018). Management Information Systems: Managing the
Digital Firm (15th ed.). Pearson.
 Sinha, P.K. (2016). Computer Fundamentals. BPB Publications.
 Davis, G.B., & Olson, M.H. (2016). Management Information
System. Tata McGraw-Hill.
Other Readings
 Bidgoli, H. (2018). MIS, Kindle Edition.
 MIS Quarterly.
 Journal of Management Information Systems.
Unit Course Outcomes Blooms Teaching and Learning Assessment Method
23
No. (CO) Taxonomy Activity
Level
Quiz, Assignments,
1 CO1 K2

2 CO2 K2 Lectures, problem solving, Assignments, Written-
laboratory sessions test
Quiz, Assignments,
3 CO 3,4 K3 Problem discussion, case Written-test
discussion

4 CO4 K3,K4 sessions Assignments, Quiz,
Written-test
K1,K2 Lectures, case discussion Quiz, Assignments,

5 CO5
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating
24
PO1
PO2
PO3
PO4
PO5
CO 1 2 1 - - -
CO 2
3 3 - 2 -
CO 3
3 3 - - -
CO 4
3 3 - 2 -
CO 5
3 3
Average
2.8 2.6 - 1 -

25
4.2 SEMESTER II
Course code Course Title Full Marks Credit
BBAH-2.1 Organizational Behaviour 100 6
BBAH-2.2 Managerial Economics 100 6
BBAH-2.3 Principles of Marketing 100 6
BBAH-2.4 Quantitative Methods-II 100 6
BBAH-2.5 Business Writing Skills-I 0 1
Total 400 25
Course Organisational Behaviour

Name
Course BBAH 2.1

Code
Course 6
Credit
Semester II
Objectives The objectives of this course are:

To provide students with knowledge regarding behaviour in organization
To understand how individuals affect each other‟s behaviour and how
productivity can be enhanced from people working in organizations
Course At the end of this course, the students will be able to:
Outcomes 1. Define different concepts and theories in the organizational behaviour.
2. Understand the foundations of individual behavior.
3. Apply group behaviour concepts and leadership skills in organizational
situations
4. Apply the concepts of power and conflicts while dealing with the
organizational situations.
5. Analyze how structures play a vital role in effective functioning of
organizations.
Pre- The student should come prepared with suggested readings

Requisite
Course UNIT I
Outline Understanding Organisational Behaviour
Definition of Organizational Behaviour, Historical development, Models of
Organizational Behaviour, Challenges and opportunities for Organizational
Behaviour. Personality – Big Five Model, Job fit theory.
UNIT II
26
Foundations of Individual Behaviour
Values and Attitudes: Formation of values and attitudes, values across
culture, attitude-behavior relationship, changing attitudes, job-related
attitudes.
Motivation: Meaning, contemporary theories of motivation, motivating
employees through various measures.
Perception and Attribution: Meaning, factors influencing perception,
Attribution theory, errors in attribution, decision making, rationality, and
individual differences in decision making.
UNIT III
Foundations of Group Behaviour
Nature of Groups –Types of groups, The five-stage model. Group structure:
Formal leadership; Roles; Norms; Status; Size; Composition; Group tasks;
Group processes. Understanding Work Teams: Definition; Benefits;
Difference between work groups and work teams; Types of work teams;
Team effectiveness; Shaping individuals into team players; Teams and Total
Quality Management; Teams and workforce diversity. Leadership: Situational
theories of leadership, Charismatic, Transactional and transformational
theories of leadership, contemporary issues in leadership.
UNIT IV
Intergroup Behaviour
Conflict and Negotiation: Sources of conflict; Classification of conflict; The
conflict process; Understanding negotiation; The negotiation process; Types
of negotiation in organization; Issues in the Negotiation Process. Power and
Politics: Definition and meaning of Power; Distinctions between power,
authority and influence; Bases of power; Power in groups: Coalitions;
Organizational politics; Definition and nature of politics; Factors relating to
political behaviour.
UNIT V
Foundations of Organisation Structure
Definition of Structure; Key elements in designing an organization structure;
Types of organizational designs; Organizational structures in new age (after
COVID-19), Employee behavior in different organizational structure.
Organizational Culture: Definition of organizational culture; Characteristics
of organizational culture; Uniformity of culture; Types of culture; Functions
of culture; Learning culture: Stories; rituals and ceremonies; Material
symbols; Language; Changing organizational culture: The change process.

References Text Book
 Robbins, S. P., Judge, T. A., & Vohra, N. (2017). Organizational
Behaviour (16th Eds.). Tamil Nadu: Pearson India Education Services
Pvt. Ltd.
27
Other Readings
 Nelson, D.L., Quick, J.C., & Khandelwal, P. (2016). ORGB (2nd ed.).
Cengage.
 Journal of Organizational Behavior.

Course Outcomes
No. (CO) Activity
Level

1 CO1 K1
Written-test

2 CO2 K2 Lectures, psychological Assignments
instruments
Quiz, Assignments,
3 CO3 K3
Role play, case discussion Written-test
Case discussion Assignments, Quiz,

4 CO4 K3
Case studies
K4 Lectures, case discussion Quiz, Assignments,

5 CO5
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 3 - 1 1 1
CO 2
2 - 1 2 2
28
CO 3
1 - 3 1 3
CO 4
3 - 2 1 1
CO5
3 - 1 1 3
Average
2.4 - 1.6 1.2 2

Course Name Managerial Economics
Course Credit 4
Contact hours 3-1-1

(L-T-P)
Course Type Core Course
Semester II
 To help the students to develop knowledge on fundamentals of

economics.
 To enable students to describe business environment and its impact on
the growth of an economy.
 To provide the students with techniques to understand and apply
economic modelling.
 To enable students to synthesize related information and evaluate
options for business trend forecasting and corporate governance.
 To enable students to acquire fundamentals of managerial economics
and business statistics.
Outcome (CO) CO1: Learn the principles of Economics, applications, and to perform
simulation learning in business management.
CO2: Interpret and execute the consumer choices and production process, and
29
evaluate market structures accordingly.
CO3: Summarize and execute the forecasting techniques.
CO4: Apply Cost, Revenue, Elasticity, Returns to Scale, and Market Dynamics
in Managerial Decision Making.
Pre-Requisite Principles of Economics, Basic Statistics, Introductory Mathematics and
Business Affairs.
Course Outline UNIT I

 Principles of Economics
Demand, Supply and Equilibrium Analysis; Measurement of Demand; Demand
Forecasting; Elasticity of Demand; Market Equilibrium
UNIT II
 Consumer Behaviour
Utility; Indifference Curve Theory; Positive and Normative Economics;
Marginal Rate of Substitution and Budget Line
UNIT III
 Production Function
Isoquants; Production Functions; Total, Average and Marginal Revenue
Functions; Returns to Scale; Short Run and Long Run Stages of Production
UNIT IV
 Measuring Cost Functions
Economies and Diseconomies of Scale; Profit Function Analysis; Calculus
Applications; Short Run and Long Run Cost Functions
UNIT V
 Market Structures and Equilibrium
Pure Competition; Perfect Competition; Monopoly; Oligopoly; Monopolistic
Competition; Game Theory Applications; Market Equilibrium Conditions
Exercises 4. Microeconomic Applications using MS Excel
5. Simulation of End Chapter Exercises using Econ-Lab
6. Business Trend and Innovations Mapping using E-Views and MATLAB
7. Assist in Technical Report Write-up based on Live Project Assignments
 A. Koutsoyiannis, 2021, „Modern Microeconomics‟, Fourth Edition,

Macmillian and co. India.
Other Readings
 Gould. J., Jr. Edward L., 2021, „Microeconomic Theory‟, Third Edition,
30
Richard D, Irwin. Inc.
 Robert S. Pindyck, Daniel I . Rubinfeld, „Microeconomics‟, 2022, Sixth
Edition, Prentice Hall of India.

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2

2 CO2 K5 Assignments, Written-
Lectures and Simulation test
Quiz, Assignments,
3 CO 1,3 K3 End Chapter Exercises and Written-test
Case Study
Problem solving and Hands-on test,

4 CO4 K3 Software Applications Assignments, Quiz,
Written-test
K2 Lectures and Live Project Quiz, Assignments,

5 CO1 Assignments Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 2 1 - - -
CO 2
3 3 - 2 -
31
CO 3
3 3 - - -
CO 4
3 3 - 2 -
Average
2.75 2.5 - 1 -

Course Principles of Marketing

Name
Course BBAH-2.3
Code
Course 6
Credit
Semester II
Aims and Upon completion of the course students will develop an understanding of
marketing concepts and principles. Students will learn marketing analysis:
Objectives
marketing environment analysis, customer analysis, competitor analysis, and
company analysis. This course will familiarize students with the generic
business strategies and strategic marketing decisions for profitable delivery of
superior value to the customers. This course will enhance students‟ problem-
solving and decision-making abilities in strategic areas of marketing.
Course Upon successful completion of the course the learner will be able to:
Intended 1. define different marketing concepts and theories
Learning 2. identify the factors that affect marketing environment
Outcome 3. illustrate the Segmentation, Targeting and Positioning in marketing
4. compare marketing strategy of competitors and different organizations
Pre- An open mind to study marketing
Requisite
Course UNIT I
Outline Introduction, Definition of Market, Meaning and Definition of Marketing,
Scope, Importance and Functions of Marketing, Difference between
Marketing and Selling, Core concepts of Marketing, company orientation
towards market place
UNIT II
Marketing Environment, Internal Environment of the Organization, External
Environment, Need and Importance of Environmental Analysis, Methods of
Environmental Analysis - SWOT, PESTLE, MIS, Portfolio analysis, BCG
Matrix, GE Matrix, Porters Five Force Analysis, Value Chain Analysis
UNIT III
Introduction, Marketing Mix, Marketing mix in marketing decisions. Product
32
Related Decisions: Features of a Product and its Classifications, Pricing
Decisions: Price and its Determinants, Objectives of Pricing Decisions,
Factors Affecting Pricing Decisions, Pricing Policies and Strategies, Pricing
Methods, Distribution Strategy: Channel Members, Functions and flows of
Channel, Channel Conflict a, Promotion Mix: Promotion mix components,
Difference between Advertising and Sales Promotion
UNIT IV
Evolution of the study of consumer behaviour, Determinants of consumer
behaviour, Types of buying decisions, Consumer decision making process,
Importance of consumer behaviour in Marketing.
Market Segmentation: Introduction, Definition of market segmentation, Need
for market segmentation, Criteria for effective segmentation, Bases for
market segmentation, Benefits of market segmentation, Targeting and
Positioning
UNIT V
Competitive strategies for market leaders, Challenges, Followers and Nichers,
Product Life Cycle, PLC marketing strategies, creating brand equity, crafting
the brand positioning, New Product Development

 Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2009). Marketing
Management: A South Asian Perspective (13th ed.). Pearson Education.
Other Reading
 Kotler, P., & Keller, K. (2011). Marketing Management (14th ed.).
Prentice Hall.

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2

2 CO2,3 K5 Lectures, problem solving, Assignments, Written-
Quiz, Assignments,
3 CO1,3 K3
Written-test
Problem discussion, case
33
discussion

4 CO2, 4 K3 sessions Assignments, Quiz,
Written-test

5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 3 1 1 - -
CO 2
3 3 - 2 -
CO 3
3 3 - - -
CO 4
3 3 - 2 -
Average
3 2.5 1 1 -

34
Course Name Quantitative Methods-II
Course Credit 6
Contact hours 4-1-1

(L-T-P)
Course Type Core Course (CC)
Semester I
Aims and The objectives of the course are

 To make the students understand some basic to advanced concepts in
Objectives
the areas of Statistics , related to business decision making;
 To familiarize the students with uses of advanced analytical methods

in Statistics to improve managerial decisions; and
 To equip the students independently to solve data-driven business

problems using Statistical Techniques.
Course
Intended Upon successful completion of the course the students will be able to:
Learning
Outcome CO1 : Understand the concept of Descriptive Statistics, Probability,
Sampling, Testing of Hypothesis , Correlation and
Regression Analysis , and Time Series Analysis
CO2 : Apply the concept and techniques of descriptive statistics,

Probability, Testing of Hypothesis to solve business problems
CO3 : Apply the concept and techniques of Correlation, Regression

and Time Series analysis in forecasting the future business
scenario and solving the business problems.
CO4 : Apply the concept and techniques of Parametric statistics to

Solve large and Complex business problems
CO5: Solve problems arising in business decision making process, and

analyze the solutions using Statistical tools and Techniques
Pre-Requisite Elementary mathematical skills and basic understanding of MSEXCEL.

Course
Outline
UNIT I
35
Introduction to Statistics & Probability
Statistics - Definition, Types. Types of variables – Organising data -
Descriptive Measures. Basic definitions and rules for probability, conditional
probability independence of events, Baye‟s theorem, and random variables,
Probability distributions: Binomial, Poisson and Normal distributions.
UNIT II
Sampling Distribution and Estimation
Introduction to sampling distributions, sampling distribution of mean and
proportion, application of central limit theorem, sampling techniques.
Estimation: Point and Interval estimates for population parameters of large
sample and small samples.
UNIT III
Testing Of Hypothesis
Hypothesis testing: one sample and two sample tests for means and
proportions of large samples (z-test), one sample and two sample tests for
means of small samples (t-test), F-test for two sample standard deviations.
ANOVA one and two way.
UNIT IV
Non-Parametric Methods
Chi-square test for single sample standard deviation. Chi-square tests for
independence of attributes and goodness of fit.
UNIT V
Correlation, Regression and Time Series Analysis
Correlation analysis, Regression analysis, estimation of regression line. Time
series analysis: Variations in time series, cyclical variations, seasonal
variations and irregular variations, Trend analysis: Fitting of linear, parabolic
and exponential trend.
Evaluation Continuous Evaluation (Quiz, Assignments, Presentation, Mini Project,

Laboratory work): 50 marks
End-Term Evaluation: 50 marks
References Text Books:

 Anderson D.R., Sweeney D.J. and Williams T.A., Statistics for
Business and Economics, 8th edition, Thomson (South – Western)
Asia, Singapore, 2020.
 Thukral J.K., Fundamentals of Business Statistics, Taxmann
Publication, 2020
Reference Books:
 Srivatsava T.N., Shailaja Rego, Statistics for Management, Tata
McGraw Hill, 2018.
 Aczel A.D. and Sounderpandian J., Complete Business Statistics, 6th
edition, Tata McGraw – Hill, 2020.
36
Facilitating the achievement of Course Outcomes :

Course Outcomes
No. Taxonomy Activity
(CO) Assessment Method
Level

1 CO1, CO2 K3
Written-test

Lectures, problem solving,
2 CO1, CO3 K3 Assignments, Written-
laboratory sessions
test

3 CO1, CO4 K3
discussion Written-test

Written-test

5 CO5 K4
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating


PO1
PO2
PO3
PO4
PO5
CO1 2 2 - 1 -
CO2
3 3 - 1 -
37
CO3
3 3 - 1 -
CO4
3 3 - 1 -
CO5
3 3 - 1 -
Average
2.8 2.8 - 1 -

Course BUSINESS WRITING SKILLS-I
Code BBAH-2.5
Credit 1
Semester II
Sessions 15 (10-T & 5 - L)

Objective  To develop good writing skills to be able to write different types
of paragraphs
 To develop adequate knowledge on grammar, vocabulary, and
other writing techniques to construct effective emails and
business correspondence
Course By the end of the course, the students will be able to

Intended  Plan, execute and revise written messages (CILO 1)
Learning  Compose a paragraph with clarity, correctness &
Outcome coherence(CILO 2)
 Write a perfect email & various types of business
correspondence (CILO 3)
38
Course UNIT I: Planning, Drafting & Revising

Outline Planning Writing; Steps of Writing; Purpose; Readers & Information;
Mind mapping with technology; Drafting & Redrafting & Proof reading
UNIT II: Writing a Paragraph

Basic Elements & Structure of a paragraph; Topic Sentence;
Transitional Expressions; Supporting Details; Closing to start a new
sentence
UNIT III: Writing E-mail & Business correspondence

Essential Email Etiquette; Writing a Professional Email; Greetings &
Closing; Writing Appropriate Subjectline; Writing the Core; Writing
Precisely, Writing Different types of Emails; Understanding different
types of messages & With Different Formats; Writing a Goodwill
Message
Lab Lab
Activities: Session 1: Brainstorming & Mind mapping
Session 2: Writing a Paragraph
Session 3: Writing an Email
Session 4: Writing a Business Corresondence
Session5: Writing with correct grammar & vocabulary
Pedagogy Writing Lessons include pedagogies like workshops in the lab, Peer
group evaluation & correction, computer mediated writing

the semester.
39
New Delhi
Facilitating the Achievement of the Business Writing Course Intended Learning Outcome

Techniques Level
Lecture, peer
Plan, execute and revise activities Writing
CILO1 messages Assignment 4&5
Lecture,
Compose a paragraph Brainstorming
CILO 2 with clarity, correctness Activities & Group Writing 5
& coherenence & Individual Assignment
Writing in the
Language Lab
Write a Perfect email & Lecture, Writing
various types of Brainstorming Assignment
CILO 3 business Activities & Group 5
correspondence & Individual
Writing in the
Language Lab
4.3 SEMESTER III

CODE
BBAH-3.1 Consumer Behaviour 100 6
BBAH-3.2 Human Resource Management 100 6
BBAH-3.3 Environmental Studies 100 4
BBAH-3.4 Introductory Macro Economics 100 6
BBAH-3.5 Cost & Management Accounting 100 6
BBAH-3.6 Business Writing Skills-II 100 1
Total 500 29
40
Course Consumer Behaviour
Name
Course BBAH-3.1
Code
Course 6
Credit
Semester III
Aims and The objective of the course is to explain the fundamentals of the consumer
Objectives behavior and how to conduct consumer oriented marketing research for better
marketing decisions.
Course After attending the classes student will be able to

Intended
Learning 1. Discuss Consumer decision Process and conduct consumer research
Outcome 2. Analyze Consumers‟ social and cultural settings and their influence on
consumer behavior
3. Analyze the influence of personal and psychological factors on
consumer buying behavior
4. Apply learning of consumer decision making process for customer
satisfaction
Pre- Students must come prepared to the class by going through the assigned cases
Requisite and relevant chapter/s of the prescribed text book.
Course UNIT I
Outline Introduction to Services
Introduction to Consumer Behaviour, Importance, Scope, need for studying
CB, Consumer research process, ethics in consumer research
UNIT II
Environmental Determinants of Consumer Behaviour and Models:
Economic model, Psychoanalytic model, Sociological model, Howard &
Seth model, Nicosia model, Engel- Kollat-Blackwell model. Influence of
culture and subculture on CB Influence of social class, reference group and
family on CB.
UNIT III
Individual determinants of Consumer Behaviour: Motivation ,Perception

and Learning
Consumer Motivation : Dynamics of motivation, measurement of motives,
Ethics and consumer motivation, Consumer Perception: elements, dynamics
of perception, Perceptual process, consumer learning: elements, learning
theories – behavioral and cognitive, measures of learning.
UNIT IV
41
Individual determinants of Consumer Behaviour: Personality and
Attitude
Personality: meaning, theories of personality, brand personality, self and self
image, consumer attitude formation, attitude measurement, strategies of
attitude change.
UNIT V
Consumer Decision making and beyond
Consumer Communication process, consumer satisfaction, Consumer
decision making levels, Online consumer behaviour Relationship marketing ,
Analytics for enriched learning of Consumer, introduction to neuro-marketing

 Schiffman, L. G., Wisenblit, J., & Kumar, S. R. (2015). Consumer
Behavior | By Pearson. Pearson Education India.
Reference Books:
 Loudon, D. L., & Della Bitta, A. J. (1984). Consumer behavior:
Concepts and applications. McGraw-Hill Companies.
.

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2

Quiz, Assignments,
discussion
Problem-solving, laboratory Hands-on tests,

Written-test
42
5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
PO6
CO 1 2 1 - - -
CO 2
3 3 - 1 -
CO 3
2 3 - - -
CO 4
3 3 - 2 -
Average
2.5 2.5 - 1.5 -

Course Name Human Resource Management
Course Credit 6
Contact hours 4-1-1

(L-T-P)
43
Course Type Core
Semester III

 To familiarize students with the work force at the managerial and non-
managerial levels.
 To familiarize the students with various concepts, new trends in Human
Resource Management
 To develop knowledge regarding skills required for planning, managing,
and development of human resources
 To understand the role of HR managers in strategic decision making
Outcome (CO) CO1: understand and describe concepts of HRM and relate it to other aspects of
the management
CO2: Understand the conceptual background of employee relations.
CO3: Illustrate and analyse types of training, development, and compensation.
CO4: Identify and understand the recruitment and selection strategies and its
appropriate implementation in organization.
Pre-Requisite Basic knowledge of staffing, motivation and job design

Overview of human resource management
Introduction to HRM: Definition and Concept of Human Resource Management
- History of Human Resource Management, Functions of Human Resource
Management, Role of HR Executives, Challenges to HR Professionals,
Introduction to Strategic Human Resource Management. Organizational
Structure and HRM: Organizational Structure, Organizational Functions - Line
and Staff Functions, the Role of Human Resource Department in an
Organization, Organizational Structure and Human Resources. Emergence of
new workplace norms in managing people in post- COVID 19; Recognition of
transgender as a separate gender – implications for HRM
UNIT -II:
Employment of Human Resources
Human Resource Planning: Definition of Human Resource Planning Objectives
of Human Resource Planning: Human Resource Planning at Different Levels -
The Process of Human Resource Planning. Recruitment: Concept of
Recruitment - Factors Affecting Recruitment, Sources of Recruitment: Internal
Search, External Sources, Selection: Concept of Selection - The Selection
Process The influence of AI, IoT in Recruitment, Training and employee
engagement
UNIT III
44
Evaluation and Development of Human Resources
Performance Appraisal: Concept of Performance Appraisal, Objectives of
Performance Appraisal - The Appraisal Process, Performance Appraisal
Methods, Pitfalls in Performance Appraisal, Uses of Performance Appraisal.
Employee Training and Management Development: Definition and Purpose of
Training, Assessing Training Needs, Training Methods.
UNIT IV
Management of Human Resources
Managing Careers: Concept of Career - Career Anchors, Elements of a Career
Planning Program, The Benefits of Career Planning to an Organization,
Continuous Assessment ¬Succession Planning. Compensation Management:
Definition and Objectives of Job Evaluation: Principles of Job Evaluation -
Process of Job Evaluation, Advantages of Job Evaluation, limitations of Job
Evaluation - Concepts of - Types of Incentive Plans.
UNIT V
Employee Relations
Grievance Handling: Concept of Grievance - Causes of Grievance- Need for a
Grievance Redressal Procedure, steps in a Grievance redressal Procedure.
Definition and Concept of Discipline - Aims and Objectives of Discipline,
Principles of Maintaining Discipline: McGregor's Red Hot Stove Rule,
Types of Disciplinary Actions, Code of Discipline in Indian Industry: Industrial
Employment Standing Orders Act, 1946. Employee Relations Collective
Bargaining: Definition and Concept of Industrial Relations –Different Roles in
Industrial Relations, Objectives of Industrial Relations , Features of Collective
Bargaining, Objectives of Collective Bargaining, The Collective Bargaining
Process. Changing HRM practices in the age Industry 4.0 and post-COVID 19
Pandemic.

Exercises 8. Do Case Studies.
9. Read Job descriptions of different organizations.
10. Go through different appraisal styles followed in organizations.
11. Survey report on Employee Grievance .
 Varkkey, B., & Dessler, G. (2019). Human Resource Management
15th
 DeNisi, A., & Griffin, R. (2018). HR3. Cengage Learning.
 Ivancevich, J. M., &; Hoon, L. S. (2018). Human Resource Management
in Asia. McGraw-Hill.
45
Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2

2 CO2 K2

Lectures, case discussions Presentations,

4 CO4 K4
Assignments
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 3 2 - 1 2
CO 2
3 3 1 2 1
CO 3
3 3 1 3 2
CO 4
3 3 - 1 2
Average
3 2.75 0.5 1.75 1.75

46
Course Name Environmental Studies
Course Credit 6
Semester III
Course The objectives of the course are:
Objective
 to make the students aware of the importance of protection of
environment and conservation of natural resources like land,
water, forest and mines etc.
 to make them understand and appreciate the policies and
legislations enacted in the country to protect environment
Course After undergoing the course, a student will be able:
Intended
Learning CLIO-1: apply systems concepts and methodologies to analyse
Outcome and understand interactions between social and
environmental processes.
CILO-2: reflect critically about their roles and identities as
citizens, consumers and environmental actors in a
complex, interconnected world.
CILO-3: demonstrate proficiency in quantitative methods,
qualitative analysis, critical thinking, and written and oral
communication needed to conduct high-level work as
interdisciplinary scholars and/or practitioners.
CILO-4: understand the utility of environmental sources.
CILO-5: analyse the ecosystem and able to understand the
different types of pollutions in country
Pre-Requisite Principles of Management and Organizational Behaviour

Course UNIT- I
Outline Introduction to environmental studies & Ecosystems:
Multidisciplinary nature of environmental studies; components of
environment, atmosphere, hydrosphere, lithosphere and biosphere.
Scope and importance; Concept of sustainability and sustainable
development. What is an ecosystem? Structure and function of
ecosystem; Energy flow in an ecosystem: food chain, food web and
ecological succession. Case studies of the following ecosystems:
a) Forest ecosystem, b) Grassland ecosystem, c) Desert ecosystem, d)
Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)
UNIT- II
47
Natural Resources: Renewable and Non-renewable Resources
Land Resources and land use change; Land degradation, soil erosion
and
desertification., Deforestation: Causes and impacts due to mining, dam
building on environment, forests, biodiversity, and tribal populations.,
Water: Use and over-exploitation of surface and ground water, floods,
droughts, conflicts over water (international & inter-state). Heating of
earth and circulation of air; air mass formation and precipitation.
Energy resources: Renewable and non-renewable energy sources, use
of alternate energy sources, growing energy needs, case studies.
UNIT- III
Biodiversity and Conservation:
Levels of biological diversity: genetic, species and ecosystem
diversity.
Biogeography zones of India; Biodiversity patterns and global
biodiversity hot spots, India as a mega-biodiversity nation; Endangered
and endemic species of India, Threats to biodiversity: habitat loss,
poaching of wildlife, man-wildlife conflicts, biological invasions;
Conservation of biodiversity: In-situ and Ex-situ conservation of
biodiversity. Ecosystem and biodiversity services: Ecological,
economic, social, ethical, aesthetic and Informational value.
Unit IV
Environmental Pollution & Environmental Policies & Practices
Environmental pollution: types, causes, effects and controls; Air,
water, soil, chemical and noise pollution, Nuclear hazards and human
health risks, Solid waste management: Control measures of urban and
industrial waste. Pollution case studies.
• Climate change, global warming, ozone layer depletion, acid rain and
impacts on human communities and agriculture. Environment Laws :
Environment Protection Act; Air (Prevention & Control of Pollution)
Act; Water (Prevention and control of Pollution) Act; Wildlife
Protection Act; Forest Conservation Act; International agreements;
Montreal and Kyoto protocols and conservation on Biological
Diversity (CBD). The Chemical Weapons Convention (CWC).
• Nature reserves, tribal population and rights, and human, wildlife
conflicts in Indian context
Unit- V : Human Communities and the Environment
Human population and growth: Impacts on environment, human health
and welfares. Carbon footprint. • Resettlement and rehabilitation of
project affected persons, case studies. Disaster management: floods,
earthquakes, cyclones and landslides. Environmental movements:
Chipko, Silent valley, Bishnios of Rajasthan. Environmental ethics:
Role of Indian and other religions and cultures in environmental
conservation. Environmental communication and public awareness,
case studies (e.g., CNG vehicles in Delhi).
Evaluation Continuous Evaluation: Quiz 15 Marks

Field work Reports: documentation of environmental asset, local
polluted site, study of common plants, insects‟ bird and basic principle
of identification, simple ecosystem) 15 Marks
48
Suggested Text Books:

Readings:  Miller T.G. Jr. Environmental Science, Wadsworth
Publishing Co.
 Erach Bharucha, Environmental Studies, University
Grants Commission
Reference Books:
 Carson, R. (2002). Silent Spring, Houghton Mifflin
Harcourt.
 Gadgil, M., & Guha, R. (1993). This Fissured Land: An
Ecological History of India. Univ. of California Press.
 Gleeson, B. & Low, N. (eds.) (1999). Global Ethics and
Environment. London, Routledge.
 Gleick, P.H. (1993). Water in Crisis. Pacific Institute for
Studies in Dev., Environment & Security. Stockholm
Env. Institute, Oxford Univ. Press.
 Groom, M.J., Gary K.M., & Carroll C.R. (2006).
Principles of Conservation Biology. Sunderland: Sinauer
Associates.
 Grumbine, R.E, & Pandit, M.K. (2013). Threats from
India’s Himalaya dams, Science, 339: 36-37.
 McCully, P. (1996). Rivers no more: the environmental
effects of dams (pp. 29-64). Zed Books.
 McNeill, J.R. (2002). Something New Under the Sun: An
Environmental History of the Twentieth Century, Norton.
 Odum, E.P., Odum, H.T. & Andrews, J. (1971).
Fundamentals of Ecology, Philadelphia: Saunders.
 Pepper, I.L., Gerba, C.P. & Brusseau, M.L. (2011).
Environmental and Pollution Science. Academic Press.
 Rao, M.N. & Datta, A.K. (1987). Waste Water
Treatment. Oxford and IBH Publishing Co. Pvt. Ltd.
 Raven, P.H., Hassenzahl, D.M. & Berg, L.R. (2012).
Environment (8th ed.), John Wiley & Sons.
 Rosencranz, A., Divan, S., & Noble, M.L. (2001).
Environmental law and policy in India. OUP.
 Sengupta, R. (2003). Ecology and economics: An
approach to sustainable development. OUP.
 Singh, J.S., Singh, S.P. & Gupta, S.R. (2014). Ecology,
Environmental Science and Conservation. S. Chand
Publishing, New Delhi.
 Sodhi, N.S., Gibson, L. & Raven, P.H. (eds). (2013).
Conservation Biology: Voices from the Tropics. John
Wiley & Sons.
 Thapar, V. (1998). Land of the Tiger: A Natural History
49
of the Indian Subcontinent. University of California
Press.
 Warren, C.E. (1971). Biology and Water Pollution
Control. WB Saunders.
 Wilson, E. O. (2006). The Creation: An appeal to save
life on earth. New York: Norton.
 Brundtland Commission (1987). Our Common Future.
World Commission on Environment and Development,
Oxford University Press

Course Outcomes
No. Taxonom Activity Assessment Method
(CO)
y Level
Class lectures, Audio Quiz
1 CO1 K1,2
visuals
Lecture, presentation and Individual and team-
2 CO2 K2,3 activity. Topics for short based tasks, Project
term projects to be given. Reports
Case discussions Group Case
3 CO 3 K4,5 Presentation,
Discussions, Group Assignment,
4 CO4 K6 Research Project Research Reports.
Field Visits Visit Reports
5. CO5 K6
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 3 - - - -
CO 2 - 3 - 3 -
50
CO 3 2 3 2 2 2
CO 4 - - 3 3 -
CO 5 - - 3 3 -
Average 1 1.2 1.6 2.2 0.4

Course Introductory Macroeconomics

Name
Course BBAH-3.4
Code
Course 6
Credit
Contact 3-1-1
hours
(L-T-P)
Course Core Course (CC)

Type
Semester III
Objectiv The objectives of this course are

es
 To help the students to develop knowledge on evolution of Indian Economy and
Macroeconomics.
 To enable students to describe business environment and its impact on the growth
of an economy.
 To provide the students with techniques to understand and apply big data
modelling for sectoral business growth.
 To enable students to synthesize related information and evaluate options for
business trend forecasting and public policy.
 To enable students to acquire fundamentals of growth and developmental
economics.
51
Outcome CO1: Learn the principles of Economics, applications, and to perform simulation learning
(CO) in business management.
1. CO2: apply macroeconomic models, Relate international sector (exports and imports)
with exchange rates and balance of payments.
2. CO3: Summarize and execute the forecasting techniques for Indian Economy.
CO4: Apply big data simulation for GDP, M1, IIP and CPI indices.
Pre- Principles of Economics, Indian Economy, Elementary Econometrics and Business
Requisit Affairs.
e
Course UNIT I
Outline Principles of Macroeconomics, Market forces of Demand and Supply
(Elasticity Application), Markets and Economic Welfare,
Overview of Macroeconomics and Circular Flow of Income Model
UNIT II
Consumption and Investment and Business Fluctuations; Theory of, Aggregate Dema
nd and Aggregate Supply,
Keynesian Theory and Modern Macroeconomists Theory , Multiplier Model, IS-
LM Theory and Application (Open Economy through Mundell- Fleming).
UNIT III
Money, Banking, and Financial Markets. Central Banking and Monetary Policy,
RBI Mid-Term Review Analysis, Financial Crisis in Global Economy,
Fundamentals of Finance and Financial Instruments (Secondary Market Trading).
UNIT IV
Economy‟s Income and Expenditure, Measuring National Output (Macroeconomic
Data), Methods of GDP Accounting and GVA Approach,
Inflation and Unemployment Control , Measures (CPI, WPI, Philips Curve, Okun‟s Law)
UNIT V
Measuring Economic Activity and Welfare Green GDP, HDI, EoDB, Make in
India impact (MII) and Index of Industrial Production (IIPs)
Evaluati  Continuous Evaluation : 30 %
on  End Semester Assessment : 70 %
Exercise 12. Macroeconomic Applications using MS Excel
s 13. Simulation of End Chapter Exercises
14. Economic Trend and Clusters Mapping using E-Views and MATLAB
15. Assist in Technical Report Write-up based on Live Project Assignments
Referenc Text Books
es
52
 Mankiw, N. Gregory (2018). Principles of Macroeconomics (8th Ed.). Cengage.
Other Readings
 Samuelson, Paul A., & Nordhaus W. (2009). Economics (19th ed.). McGraw-Hill.
 Hubbard, R.G. & O‟Brien A.P. (2015). Economics (5th Ed.). Pearson.
 UNDP reports and RBI policy reports (To be circulated)

Course Outcomes
No. Taxonomy Activity Assessment Method
(CO)
Level
Quiz, Assignments,
1 CO1 K2
2 CO2 K5
Lectures and Simulation Assignments, Written-test
Quiz, Assignments,
3 CO 1,3 K3 End Chapter Exercises and Case
Written-test
Study
Problem solving and Software Hands-on test,
4 CO4 K3 Applications Assignments, Quiz,
Written-test
K2 Lectures and Live Project Quiz, Assignments,
5 CO1 Assignments Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 2 1 - - -
CO 2
3 3 - 2 -
CO 3
3 3 - - -
53
CO 4
3 3 - 2 -
Average
2.75 2.5 - 1 -

Course Cost and Management Accounting

Name
Course BBAH-3.5
Code
Course 6
Credit
Semester III
Aims and Explain the different methods and technique of cost.

Objectives Apply the costing principles to evaluate the cost of a particular
job/process/contract
 Determine the actual cost with the standard/specified cost to know the
deviation and to take appropriate measures to minimize cost.
 Analyzing the strategic decision to be taken under different constraints
Course Upon successful completion of the course the Learner will be able to:
Outcome CO1. Understand the concepts of cost accounting including cost concept,
methods and techniques of cost accounting.
CO2. Analyze different types of cost and methods to be used to calculate the
cost and variances in relation to the production of products.
CO3. Apply the methods and techniques of cost accounting for cost control.
CO4. Apply the concept, analysis and application of costing methods and
techniques for decision making.
Pre- Basics of Financial Accounting
Requisite
Course UNIT-I
Outline Overview of Cost Accounting, Concepts and practices. Difference between
Cost Accounting and Financial Accounting, Cost Accounting and
Management Accounting, Management Accounting: Scope, Objects and
Functions and Limitations of Management Accounting, Tools and Techniques
of Management Accounting
UNIT-II
54
Classification of Cost, Cost Center and Cost Unit, Preparation of cost sheet,
Allocation and Absorption of Overhead, Preparation of Labour hour rate &
Machine hour rate.
UNIT – III
Marginal Costing and Cost - Volume Profit Analysis.
UNIT – IV
Job, Contract and Process costing.
UNIT – V
Budgetary Control, Standard Costing and Variance Analysis.
 Kishore Ravi M (2019), Cost & Management Accounting (6th Ed) ,
Taxmann
Other Readings
 Jain S.P., Narang K.L., Agrawal Simmi, Sehgal monika (2019),
Principles and Practice, Kalyani Publishers.
 Nigam B.M.L. & Jain, I.C. (2014), Cost Accounting. Principles and
Practice, PHI.
 M Y Khan and P K Jain (2018), Management Accounting: Text
Problem and Cases (7th Ed), Mc Graw Hill Education.
 M N Arora, Cost Accounting. Principles and Practice (12th Ed),
Vikash Publishing

Course Outcomes
No. (CO) Activity
Level
1 CO1 K1,K2 Quiz, Written-test


2 CO2 K1,K2 Assignments, Written-
3 CO3 K3 Quiz, Assignments,
55

Written-test

5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating


PO1
PO2
PO3
PO4
PO5
CO 1 1 1 - - -
CO 2
3 3 - - -
CO 3
3 3 - - -
CO 4
3 3 - - -
Average
2.5 2.5 - - -

Course BUSINESS WRITING SKILLS-II
56
Code BBAH-3.6
Credit 1
Semester III
Sessions 15 (10-T & 5- L)

Objective  To develop good writing skills to be able to write different
messages, business reports & essays
 To develop adequate knowledge on grammar, vocabulary, and
other writing techniques to construct effective composition,
emails and reports
Course By the end of the course, the students will be able to:
Intended  Plan & draft small reports(CILO 1)
Learning  Write an abstract or executive summary (CILO 2)
Outcome  Compose an expository essay consisting of more than three
paragraphs (CILO 3)
 Use the correct grammar and vocabulary in writing

Course
Outline UNIT I: Writing Reports
Preparing & Planning; Analysing & Organising Data; Preparing an
Outline & Structuring; Writing an Abstract, Structuring the Main Body,
Back Matter; Style of Reports & Proposals; Unity, Punctuation &
Grammartical Errors
UNIT II: Writing Composition

Types of Essays; Stages of Writing & Components; Planning,
Selection & Apppropriate Material;, Structure & Style, Author‟s
Perspective, Sentence & Words, Writing a Descriptive/Cause-Effect
Essay
UNIT III: Writing with Correct Grammar & Word Usage
57
Essentials of correct grammar & Usage; Advance Vocabulary for
Formal & Academic Writing; Writing with variety of sentence
structure, Writing & Publishing
Lab Lab
Activities: Session 1: Planning & Organising
Session 2: Writing the first Draft of an essay
Session 3: Revising & Proof reading & Formating
Session4: Writing an Abstract
Session 5: Writing with correct grammar & vocabulary
Pedagogy Writing Lessons include pedagogies like workshop in the language lab,
Peer group evaluation & correction, Computer mediated Writing

the semester.

New Delhi
Facilitating the Achievement of the Business Writing Course Intended Learning Outcome
Business Writing Skills-II

Techniques Level
Lecture, peer
Write small reports activities Writing
CILO1 Assignment 4&5
58
Lecture,
Write an Brainstorming
CILO 2 Abstract/Summary Activities & Group Writing 5
& Individual Assignment
Writing in the
Language Lab
Compose an essay Lecture, Writing
consisting of more than Brainstorming Assignment
CILO 3 three paragraphs Activities & Group 6
& Individual
Writing in the
Language Lab
Bloom’s Taxonomy:
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating
Level 6: Creating
Mapping of the Course Intended Learning Outcomes of Business Writing Skills I & II to the
Programme Intended Learning Outcomes.
Course
Intended
Outcomes
(CILO)
CILO 1 - - - 3 -
CILO 2 - - - 3 -
CILO 3 - - - 3 -
CILO 4 - - - 3 -
CILO 5 - - - 3 -

59
4.4 SEMESTER IV
CODE
BBAH-4.1 Financial Management 100 6
BBAH-4.2 Research Methodology 100 6
BBAH-4.3 Legal Aspects of Business 100 6
BBAH-4.4 Production Operation Management 100 6
BBAH-4.5 Summer Project 100 4
Total 500 28
Course Financial Management

Name
Course BBAH-4.1
Code
Course 6
Credit
SEMESTER IV
Aims and To familiarize the students with the principles and practices of financial
management. Provides a conceptual and analytical framework for financial
Objectives
decision making.
Outcome CO1.To understand and appreciate the importance of time value of money
and its relevance to corporate financial decisions.
CO2.To analyse risk-return relationship and concepts of CAPM
CO3.To apply concepts of cost of capital, capital structure and long term
decision making process like capital budgeting.
Pre- Come prepared with the study materials.
Requisite
Course UNIT-I
Outline Concepts, objectives and scope of financial management, functions of
a finance manager in contemporary business environment.
UNIT-II
Financial Analysis: Tools of analysis, Common Size Statements, Trend
60
Percentage, Ratio analysis, Preparation and interpretation.
UNIT-III
Time value of money, concept of risk and returns: Risk and return
calculations for individual security and portfolio concept.
UNIT-IV
Cost of Capital, Cost of Debt (Redeemable & Irredeemable), Cost of
Preference Share Capital, Cost of Equity Share, Cost of Capital, Cost of
Retained Earnings
UNIT-V
Capital Budgeting, Process, Techniques of capital budgeting, Limitations of
Capital Budgeting

 Chandra, P. (2017). Financial Management (9th ed.). TMH.
 Van Horne, J.C., & Dhamija S. (2015). Financial Management &
Policy (12th ed.). Pearson Education India.
 Weston, J.F. & Brigham, E.F. (1972). Managerial Finance (4th ed.).
RineHart Winston Holt.
Other Readings
 Brigham, E.F., & Houston, J.F. (2016). Fundamentals of Financial
Management (15th ed.). C.B.S. Intemational.
 Sahoo, P.K. (2016). Financial Management, Pen Point
Communication.
 Khan, M.Y., & Jain, P.K. (2018). Financial Management. Tata
McGraw-Hill.

Course Outcomes
No. (CO) Activity
Level
1 CO1 K1,K2 Quiz, Written-test


2 CO2 K3 Assignments, Written-
61
Quiz, Assignments,
3 CO 1,3 K3

Written-test

5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 3 3 - - -
CO 2
3 3 - -
CO 3
3 3 - 3 -
Average
3 3 - 1 -

Course Name Research Methodology
Course Credit 6
62
Contact hours 4-0-2
(L-T-P)
Course Type Core Course (CC)
Semester IV

 to develop and extend students‟ knowledge of quantitative and
qualitative research methods
 to facilitate their understanding and ability to apply the key
methodological principles in the design of different types of research to
solve business problems.
Outcome (CO) CO1 To understand the basic framework of the research process
CO2 To understand a comprehensive research methodology for a research
question
CO3 To demonstrate statistical tools & techniques in business applications
CO4 To develop necessary critical thinking skills in order to apply
appropriate methodology and data analysis tools
Pre-Requisite Basic understanding in Statistics
UNIT I
Course Outline Introduction to Research Methodology
Importance of research in decision making, Types of research, Scope of
Business Research
UNIT II
Business Research Design and Implementation
The Research Process, Exploratory Research & Qualitative Analysis, Secondary
data
UNIT III
Data Collection and Measurement
Data Collection Techniques & Methods, Sampling & sampling designs.
UNIT IV
Measurement Concepts
Types of measurement scales, Attitude Measurement, Questionnaire Designing
UNIT V
Data Analysis and Report Writing
Statistical Analysis & Interpretation of Data, Parametric and Non-Parametric
tests, Multivariate Analysis Techniques, Report writing
Projects The learners are required to:
63
16. Do a literature review
17. Finalise the title of the research
18. Prepare the research report.
1. C.R. Kothari & G. Garg, Research Methodology (4th ed.), New Age
International Publishers
2. Zikmund, Babin, Carr & Griffin, Business Research Methods (9th ed.),
Cengage India
Reference Books:
1. Deepak Chawla & Neeta Sondhi (2011), Research Methodology, Vikash
publishing
2. Cooper & Schindler (2006), Business Research Methods, Tata & McGraw
Hill
3. R. Paneerselevam, Research Methodology (2nd ed.), PHI New Delhi
CO Course Intended Learning Blooms Assessment Teaching and

Outcomes Taxonomy
Tools Direct/ Indirect Learning Activity
1 To understand the basic Understand Quiz, Assignments, Lectures, case

framework of the research (Level 2) Written-test discussion
process
2 To understand a Understand Hands-on test, Quiz, Lectures, case
comprehensive research (Level 2) Assignments, Written- discussion
methodology for a research test
question
3 To demonstrate statistical tools Analyse Quiz, Assignments, Problem discussion,
& techniques in business Written-test case discussion
applications. (level 4)
4 To develop necessary critical Apply Hands-on test, Problem solving,

thinking skills in order to apply Assignments, Quiz, laboratory sessions
appropriate methodology and (Level 3) Written-test
data analysis tools
Bloom’s Taxonomy:
1: Remembering
2: Understanding
3: Applying
4: Analyzing
64
5: Evaluating
6: Creating
Course
Outcomes (CO) PO1
PO2
PO3
PO4
PO5
PO6
PO7
CO 1 1 1 - - - - -
CO 2 2 2 - - - - -
CO 3 3 3 - - - - -
CO 4 3 3 - - - - -
Average 2.25 2.25 - - - - -

Course Name Legal Aspects of Business
Course Credit 6
Semester IV
Objective
 To bring jurisprudence to the forefront by engaging students in
thoughtful and critical analysis about the law.
 To provide the students with an understanding about the basic

nature of law, how it works, how it is used to settle disputes
and how it affects business decision making.
 To introduce students to the world of intellectual property law

by making them familiar with the Regulatory structure and
compliance requirements.
65
 To enable the students to be an active partner in legal aspects
of decision making and better equip them to avoid the legal
issues before they occur and control and manage legal
problems more effectively.

Intended
Learning CILO1 To understand and recognize when one has a legal issue in
Outcome various business settings and transactions.
CILO2 To apply sound legal reasoning and critical thinking to
legal positions.
CILO3 To analyse and review legal factual situations.
CILO4 To evaluate legal conditions and reach to a conclusion
regarding legal & IPR issues.

Course UNIT- I
Outline Business Management and Jurisprudence:
Philosophical context of the law, general principles and application of
jurisprudence.
UNIT- II
Commercial Laws-I:
Important elements of mercantile law; The Indian Contract Act, 1872;
The Sale of Goods Act, 1930; The Negotiable Instruments Act,1881;
The Partnership Act, 1932.
UNIT- III
Commercial Laws-II:
The Companies Act,2013; The Competition Act, 2002; The Consumer
Protection Act, 2019.
UNIT- IV
Importance of Banking & Insurance Law:
Introduction, Control and Regulation of Banking and Insurance in
India; Important provisions of The Banking Regulation Act, 1949,
Insurance Act, 1938(Amendment Act 2015) and Foreign Exchange
Management Act, 1999.
UNIT- V
Intellectual Property Rights:
Regulatory structure and compliance, The Copyright Act, 1957; The
Patent Act, 1970; The Trade Mark Act,1999.
Evaluation Continuous Evaluation (Quiz, Assignments, Case Study,

Presentation, Short Term Project): 50 marks
66
Readings:  Kapoor, N.D. (2017). Elements of Mercantile Law. New
Delhi: Sultan Chand & Sons.
Reference Books:
 Avtar Singh, Law of Contracts, ( Lucknow: Eastern Book
Company, 1999)
 Mulla and Pollock, Law of Contracts, (New Delhi:
Butterworth, 2001)
 Kuchchal, M.C., &Kuchhal, V. (2018). Business Law. Vikas
Publishing.
 Avtar Singh, Principles of the Law of Sale of Goods and Hire
Purchase (1998), Lucknow: Eastern Book Company
 Kapoor, N.D. (2015). Elements of Company Law. New Delhi:
Sultan Chand & Sons.
 Avatar Singh: Law of Partnership, Principles, Practice and
Taxation
 Pathak, A. (2017). Legal Aspects of Business. Tata McGraw
Hill
 Abir Roy & Jayant Kumar, Competition Law in India. New
Delhi :Eastern Law House,
 Competition Act, 2002 (Students Edition) by Dr. V.K.
Agarwal
 Gulshan, S. S., (2011). Business Law Including
Company.Excel Books
 Tulsian, P.C., &Tulsian, B. (2017). Business Law. Tata
McGraw Hill.
 Kuchchal, M.C.(2009). Corporate Laws. New Delhi: Shri
Mahaveer Book Depot.
 P. Vasantha Kumar. Banking and Negotiable Instruments:
Law and Practice

Course Outcomes
(CO)
y Level
Conduct discussions and Quiz
1 CO1 K1,2
set up a mock court
2 CO2 K2,3 activity. Topics for short based tasks, Project
term projects to be given. Reports
Case laws, Group Case
3 CO 3 K4,5 discussions Presentation,
Discussions, Group Assignment,
4 CO4 K6 Research Project Research Reports.
Bloom‟s Taxonomy:
K1: Remembering
67
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 - 3 3 3 2
CO 2 3 - - 3 -
CO 3 3 - - 3 2
CO 4 - 3 - 3 -
Average 1.5 1.5 0.75 3 1

Course Production and Operation Management

Name
Programme BBA(H)
Batch 2022 - 26
Course BBAH 4.4

Code
Course 6
Credit
Contact 3-1-2
Hours (L-T-
P)
68
Course Programme Core Course
Type
Semester IV
Aims and During the progress of the course, the students will
 Understand what is production and the critical role of production in
Objectives
plant operation and company business process.
 Acquaint themselves with scientific and management techniques of
Operation management
 Use basic operation management concept to deliver organisational
objective and targets.
Outcome CO1 Understand how production management has evolved to operation
management.
CO2: Learn and apply tools to efficiently manage resources.
CO3: Learn techniques and tools of quality management and quality control
to manage and deliver world products and services.
CO4: Understand Manufacturing 4 using latest technology.
CO5: Analyse Operation process with business information & data.
Pre- Statistics, Operation Research, Costing and MIS.
Requisite
Course UNIT I
Outline Introduction To Operation Management
Evolution of Production/Operation management, Scope and elements of
operations management, Relationship with other functional areas. Service
Operation & Manufacturing Operation.
UNIT II
Facility Location And Layout
Product, Process and Job Design, Work Measurement, Capacity and
Forecasting. Location. Layout: Types and there advantages and
Disadvantages.
UNIT III
Resource Management
Methods of Forecasting, Capacity Planning, Production Planning and
Scheduling. MPS and MRP. ERP & IoT.
UNIT IV
Quality Management
Quality evolution. Definition, Quality Management System: ISO, JIT, TQM,
Lean, SixSigma. Quality Control: Process Control: Quality Tools. Quality
Awards. Innovation and Improvement
UNIT V
SCM & Inventory Management
69
Purchasing. Material Management. Inventory Management: EOQ, Inventory
Models. Supply Chain Management: Supply and Distribution System,
Logistic and Warehousing, E-Commerce.

Practical  Industry visit: Presentation and Report Submission- Group
Exercise  Developing Manufacturing Process: of any product: Presentation and
Report Submission – Group
 Develop fish-Bone diagram of specific quality issue: Presentation and
Report Submission – Group

 Chary, S. N. (2015). Theory and problems in production and
operations management. Tata McGraw-Hill Education.
Other Readings
 Articles & Cases to be distributed by the faculty
 Buffa, E. S., & Sarin, R. K. (1987). Modern Production/Operations
Management, John Willey & Sons. Inc., ABD.
 Krajewski, L. J., & Ritzman, L. P. (2004). Operations management–
Strategy and analysis. 6. painos.

Course Outcomes
No. (CO) Activity
Level
1 CO1 K1 & K2 Lectures, Presentation, Quiz, Assignments,

Report & Quiz
Quiz, Assignments,
2 CO2 K2 & K3 Lectures, Discussion, Written-test
Presentation & Report
K2, K3 &
3 CO3 Presentation & Report
K4 Discussion, Project, Analysis
Study material, case lets &

4 CO4 K2 & K4 Presentation
discussion
K4 & K5
5 CO5 Case discussion Presentation & Report
70
Bloom’s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analysing
K5: Evaluating
K6: Creating


PO1
PO2
PO3
PO4
PO5
- 1 - - -
CO 1
CO 2 3 1 - 3 1
CO 3 3 3 - - 3
CO 4 3 3 - 1 3-
CO5 2 - - 3
Average 1.8 2 - 0.8 2

BBAH-4.5 SUMMER PROJECT
71
At the end of 4th semester, a student has to undergo summer project during May-June in an organization
for 6 week to gain practical insight into real life business environment. During the summer training,
he/she will work under supervision of a company executive. After the completion of the training the
students is required to work under the guidance of a faculty member of the department for another 8
weeks to prepare a report , which should be the output of the joint guidance. The report shall be
evaluated out of 100 marks i.e. total six (6) credits, by both the examiners, i.e. the mark shall be awarded
by averaging the marks given by the internal and external examiners under whom the student has
worked.
4.5 SEMESTER V
Course code Course Title Full Marks Credit
BBAH-5.1 Responsible Business 100 6
BBAH-5.2 Creativity, Communication 100 4
and Career Success
BBAH-5.3 ELECTIVE-I 100 6
BBAH-5.4 ELECTIVE-II 100 6
BBAH-5.5 Entrepreneurship 100 6
Total 500 28
Course Name Responsible Business
Course Credit 6
Semester V
Course Objective The objectives of the course are:
 To sensitize students about the responsibility of business along

the corporate value chain by examining issues of
environmental sustainability, human rights and governance
arising at different junctures along the value chain.
 To bridge the gap between the ethical behavior of the
individual and the ethical challenges posed by organized
business activity in the global marketplace.
 To sensitize participants towards consequences of their
decisions involving ethics
 To encourage critical ethical thinking and decision-making
that is aligned with law of the land, sustainability and morality.
 To inculcate values of professionalism, ethical leadership and
social responsiveness in the students
72
Intended
Learning CILO1 To understand the concepts, theories and models relating to
Outcome social responsibility of business viz. ethics, sustainability,
corporate governance and corporate social responsibility.
CILO2 To apply ethical perspectives in different functional
department of the organisation such as marketing, finance,
strategy and ethical issues at workplace.
CILO3 To analyse the issues of responsible business along the
entire value chain of business
CILO4 To develop code of responsible business conduct in
accordance with the national guidelines on responsible
business conduct (NGRBC).
Course Outline UNIT- I
Conceptual framework:
Ethical Considerations in Business; The Costs Of Being Unethical;
Profit Maximization Versus Corporate Social Responsibility;
Philosophical Frameworks For Ethical Decisions: Western
Teleological, Deontological And Modern Theories; Indian Ethos.
UNIT- II
Ethical Issues at workplace:
Workplace Ethics in Human Resources Management; Mergers &
Acquisitions; Marketing Ethics; Financial Issues; Ethical Choices
Facing Employees; Whistle Blowing Concept And Implementation Of
Ethical Policy In The Organization.
UNIT- III
Corporate Governance and CSR:
Definitions, Concepts and Examples of Corporate Governance in
Select Countries; Important Reforms Of Corporate Governance In
India; CSR Provisions In The Revised Companies Act,2013 Section
135
UNIT- IV
Sustainable Development Goals:
Meaning of Sustainability in Relation to Business Organizations;
Issues Related to Saving the Environment, Conserving Resources,
Pollution and Carbon Emission and Safeguarding Communities and
Biodiversity When Engaged In Commercial Activities; United Nations
Agenda For Sustainable Development For 2030.
UNIT- V
National Guidelines on Responsible Business Conduct (NGRBC):
Developing Code of Responsible Business Conduct; Driving
Environmental and Social Responsibility; The UN Guiding Principles
for Business And Human Rights (UNGPS): Nine Thematic Pillars /
Principles Of Business Responsibility; BRRF as a Self-Assessment
Tool; Business Case Matrix (BCM)

73
Suggested Readings: Text Books:

 The Oxford Handbook of Corporate Social Responsibility,
Andrew Crane, Abagail McWilliams, Dirk Matten, Jeremy
Moon, Donald S. Siegel
 Strategic corporate social responsibility: stakeholders in a
global environment, William B. Werther, Jr., David Brian
Chandler
 Corporate Responsibility: A Critical Introduction, Michael
Blowfield, Mick Blowfield, Alan Murray
 Chakraborty, S.K. Foundation of Managerial Work-
Contribution from Indian Thought, Himalaya Publishing
House Delhi 1998
Reference Books:
 Ethics in Business & Corporate Governance: S.K. Mondal,
Tata Mcgraw Hill, Edition 2010
 Corporate Governance Principles, Mechanisms & Practice,
Swamy Dr. Partha Sarathi, Biztantra 2010 , Indian Text
Edition
 Business Ethics & Corporate Governance An Indian
Perspective - A. C. Fernando - Pearson Education

Course Outcomes
(CO)
Level
Lecture and discussion Quiz
1 CO1 K1,2
through small cases
activity. Topics for short based tasks,
2 CO2 K2,3
term projects to be given. Application to specific
industries
Lecture, Case Group Case
analysis, Use of Presentation,
3 CO 3 K4,5 Comparison Reports
audio-visual
material,
Case study, Strategy Group Assignment,
4 CO4 K6 Formulation workshops Recommendation
Reports.
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
74
K5: Evaluating
K6: Creating
PO1
PO2
PO3
PO4
PO5
CO 1 2 - 3 3 1
CO 2 1 - 3 3 2
CO 3 - 1 3 3 2
CO 4 2 - 3 3 2
Average 1.25 0.25 3 3 1.75

Course Name Creativity, Communication & Career Success
Course Code BBAH 5.2
Course Credit 4
Semester V
Sessions 60(45-T,15-L)
About the This course will enable the students to leverage the current and
Course exciting communication landscape & will help them understand how
the battle for attention today is won with a compelling narrative or
storytelling via the most appropriate media vehicles. They will learn
how the best stories communicate a brand, and a point of view of an
organization‟s key message in a meaningful and engaging way to
effectively connect with, persuade and inform key audiences.
Additionally, the students will learn how to understand themselves
and the current market & be prepared with an effective resume of
their own, and also how participate effectively in group discussions &
75
personal interviews.
Course The course will enable the students:
Objectives
 To understand the fundamental principles & significance of
the Creative process for effective Communication
 To gain insight into creative & persuasive communication
skills & apply the same in various social and professional
contexts
 To illustrate effective communication skills requisite for
career success
Course At the end of the course, a student will be able to:

Intended
Learning 1. Understand Creative Thinking Skills, Its Processes, the Use of
Outcome New Media for Creative Communication-CILO 1
2. Understand Art of Persuasion & Use of Rhetoric in Public
Speaking /Writing-CILO 2
3. Apply Creative Skills in Oral & Written Communication &
Use Visual & Story-telling Tools- CILO 3
4. Draft a Resume of their own- CILO 4
5. Apply the Knowledge of Strategic & Effective Communicate
during Group Discussion & Personal Interview- CILO 5
Pre-Requisite Knowledge of reading comprehension, Speaking and Writing of

English language at the Graduate level
Course
Outline UNIT I: Creativity & Communication-I
Creative Thinking as a Skill; Creative Thinking Process; Creativity in
Problem Solving: Pattern Breaking: Thinking Differently, Six
Thinking Hats
(Through Case-study & Projects)
UNIT II: Creativity & Communication-II

Idea Generation: Brainstorming, Use of SCAMPER Method;
Engaging the Audience with Digital Story-telling
(Students will submit a proposal for their innovation case. The

proposal will offer details about the background to the problem and
innovative approaches that they will study in the case, use of
76
language for creative expressions)
UNIT III: Writing Effective Resume

Career Building in Today‟s Workplaces, Finding Gap Between
Industry Requirements & Individual‟s Strengths, Understanding Self
& Setting a Career Goal, Writing Resume for a graduate
UNIT IV: Interview for Career Success

Introduction, Process & Stages of Job Interview, Know Yourself,
Know the Company, Types of Interview and Interview Questions,
Pre-Interview Preparation for Placement, Important Non-verbal
Aspects, Practicing Mock Interview Using Proper Verbal & Non-
verbal cues, Exhibiting Confidence
UNIT V: Effective Communication in Group

Planning & Preparing for GD, Participating & Improving Group
Performance, Non-verbal Communication & Behavioral Skills in GD,
Active Listening, Opening & Closing or Summarizing of GD, Useful
& Appropriate Language Expressions During GD, Leadership Role &
Other Functional Roles in GD
Pedagogy
 Group Discussion
 Group Project & Presentation
 Workshop for Writing
 Creative Activities
Evaluation Continuous Evaluation-30 marks(Writing Assignments, Project

Presentation, GD, Mock PI, Quiz)
 Mid Term – 30 marks
 End Term-70 marks
Reference: Text Book:

1. Raman & Singh(2018). Business Communication. OUP, New
Delhi
2. Terina E. Walter & Gioglio, J. (2014). The Power of Visual
77
Storytelling: How to Use Videos, and Social Media to Market
Your Brand
Reference & Further Reading:

 Business Communication: Connecting in a Digital World by
Lesiker & et all, McGraw Hill
 Article: “Seven Ways to Leverage Visual Storytelling in Your
Marketing”
Watch Lecture:
 YouTube: Changing people, perception & lives
 YouTube: “Memorable...Visual Storytelling”
 Ted Talk - “The Power of Storytelling to Change the World
Facilitating the Achievement of Course Learning Outcomes

Sl. Course Intended Teaching & Assessment Method Blooms
No Learning Outcome Learning Activities Taxonomy
level
1 CILO 1 Classroom Written Assignment & 2 & 3
Understand Creative discussion on Small Group
Thinking Skills, Its Creativity, Presentation
Processes, the Use of Communication & ( Content, Originality,
New Media for Creative (Innovative Presentation &
Communication Leaders/Cases of Research)
Recent Innovation)
2 CILO 2 Lecture, RequiredCompose a small 3 &4

Understand Art of Readings & Videos Opinion editorial/Blog
Persuasion & Use of by Martin Luther of their choice with
Rhetoric in Public King Jr, Sarah Bradyrhetorical devices.
Speaking /Writing ( Use of Rhetoric
Devices & other
devices)
3 CILO3 Discussion, Reading Pair Presentation with 4 &5
Apply Creative Skills in Assignments, Videos Visuals & Digital
Oral & Written Storytelling
Communication & Use techniques
Visual & Story-telling (Topic, Presentation
Tools Skills, Story Telling
Techniques)
4 CILO 4 Discussion on Draft a Resume of 3
78
Draft a Resume of their various types of their inappropriate
own resume-traditional to format
video resume (Writing a Resume
with appropriate
content, expressions,
format & layout)
5 CILO 5 Discussion on GD & Through GD & 4&5

Apply the Knowledge of PI, Videos on the Interview FAQs
Strategic & Effective same (Effective & Strategic
Communicate during Communication &
Group Discussion & Listening Skills &
Personal Interview Body Language)
Bloom’s Taxonomy:
Level 3: Applying
Level 4: Analysing
Level 5: Evaluating
Level 6: Creating
Mapping of the Course Intended Learning Outcomes to the Programme Intended Learning
Outcomes
Course
Intended
Outcomes

CILO 1 1 3 2
CILO 2 3
CILO 3 3 1
CILO 4 1 3
CILO 5 2 1
Average 0.2 0.2 2.8 0.8 0
79
1.5.1 Marketing Specialization
MARKETING SPECIALIZATION
M01- Digital Marketing
M02- Sales & Distribution Management
M03- Product & Brand Management
Course Digital Marketing

Name
Course M01
Code
Course 4
Credit
Semester V
Aims and The objective of the course is to explain the fundamentals of digital marketing
and to provide understanding of the concept of E-commerce and developing
Objectives
marketing strategies in the virtual world.
Course After attending the classes student will be able to

Intended 1. Understand the importance of digital marketing in the current era.
Learning 2. Analyze issues and opportunities of digital marketing and its
Outcome management for marketing success.
3. Apply various digital marketing tools to execute their marketing
activity.
Course UNIT-I
Outline Introduction to Digital Marketing: The new digital world - trends that are
driving shifts from traditional marketing practices to digital marketing
practices, the modern digital consumer and new consumer‟s digital journey.
Marketing strategies for the digital world - latest practices.
UNIT II
E-Commerce and Internet Marketing: Introduction to E-marketing, online
marketing-mix, online consumer, customer relationship management in the
virtual world, online branding, traffic building and E-commerce, Managing
content in a digital age – content planning and writing. Consumer buying
behaviour in the digital-age, and factors affecting consumer behaviour.
UNIT III
80
Acquiring & Engaging Users through Digital Channels: Understanding the
relationship between content and branding and its impact on sales, search
marketing, mobile marketing, video marketing, and social-media marketing.
Online campaign management; using marketing analytic tools to segment,
target and position; overview of search engine optimization (SEO).
UNIT IV
Designing Organization for Digital Success: Digital transformation, digital
leadership principles, online P.R. and reputation management. ROI of digital
strategies, how digital marketing is adding value to business, and evaluating
cost effectiveness of digital strategies.
UNIT V
Digital Innovation and Trends: The contemporary digital revolution, digital
transformation framework; security and privatization issues with digital
marketing Understanding trends in digital marketing – Indian and global
context, online communities and co-creation, future of marketing
gamification and apps.
 Ahuja, V. (2015). Digital Marketing. Oxford University Press.
 Greenberg, E., & Kates, A. (2013). Strategic digital marketing: top
digital experts share the formula for tangible returns on your
marketing investment. McGraw Hill Professional.
 Ryan, D., & Jones, C. (2012). Understanding digital marketing–
Marketing strategies for engaging the digital generation. Kogan Page.
(3rd Edition, 2014)

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2

Quiz, Assignments,
discussion
81
Written-test

5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
CO 1 2 1 - - PO5 1
CO 2
3 3 - 1 -
CO 3
2 3 - - -
Average
2.33 2.33 - 1 1

Course Sales and Distribution Management

Name
Course M02
Code
Course 4
Credit
Semester V
Aims and Upon completion of the course students will understand the fundamentals of
the sales management emphasizing selection, motivation, performance and
Objectives
appraisal of sales force in a sales organization. Along with the fundamentals
82
of the marketing channel and channel related activities undertaken by
managers.
Intended 1. define different sale concepts and theories
Learning 2. identify the factors that affect sales and distribution functions
Outcome 3. illustrate the sales and distribution linkage
4. compare sales strategy of competitors and different organizations
5. design a channel strategy of an organization keeping global,
ethical, social and sustainable issues in mind
Requisite
Course UNIT I
Outline Selling vs marketing, Selling and customer retention, The selling process,
necessary selling skills, Sales Organizational Structure, Sales Forecasting
Methods
UNIT II
Recruitment and selection of the sales force, Sales force training, Developing
the training program, Evaluating sales training, Motivation of sales force,
Motivational theories, Motivation in Practice, Sales force compensation,
Evaluation of sales force performance
UNIT III
Importance of Marketing channels, Channel role and functions, channel flows
and efficiency analysis, Channel design,
UNIT IV
Retailing, Wholesaling, franchising, logistic and supply chain management
UNIT V
Introduction to supply chain, Evolution of supply chain, growing demand of
supply chain in India, drivers of supply chain.
 Cron, W. L., DeCarlo, T. E., & Dalrymple, D. J. (2015). Sales
management: concepts and cases. Wiley.
Other Readings
 Coughlan, A. T., Anderson, E., Stern, L. W., & Adel, I. El-
Ansary (2001), Marketing Channels. P. Kotler, & K. Lane Keller,
Marketing Channels. NJ, México: Prentice Hall.
 Panda, T. K., & Sahadev, S. (2013). Sales and distribution
management. New Delhi: Oxford University Press.

Unit Course Outcomes Blooms Teaching and Learning
Assessment Method
(CO) Taxonomy
83
No. Level Activity
Quiz, Assignments,
1 CO1 K1

Quiz, Assignments,
discussion

4 CO4,5 K6 sessions Assignments, Quiz,
Written-test

5 CO1, 3
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 2 1 - - -
CO 2
3 3 - 1 -
CO 3
2 2 - - 3
CO 4
3 3 - 2 -
CO5
- - 1 - 1
84
Average
2.5 2.25 1 1.5 2

Course Name Product and Brand Management

Course Code M03
Course Credit 4
Semester V
Aims and The objective of the course is to understand the concepts of product and
brand management, to learn about branding process for different types of
Objectives
products and services and to understand the tools used by marketing
managers in branding decision.
Course On completion of this course, the students will be able to:
Intended  Demonstrate strong conceptual knowledge in the functional area of
Learning product and brand management.
Outcome  Develop effective understanding of brand elements.
 Demonstrate analytical skills in identification and resolution of
problems pertaining to product and brand management.
Pre-Requisite Students must come prepared to the class by going through the assigned
cases and relevant chapter/s of the prescribed text book.
Course UNIT-I
Outline Product strategy
Levels of products, Classification of products, Product hierarchy, Product
system and mixes, Product line analysis, Packaging, labelling, warranties
and guarantees
UNIT-II
Product portfolio
Product life cycle marketing strategies and types of PLC, Marketing in
economic downturn, New product options, Success and failure of new
products, Stages of new product development
Consumer adoption process.
UNIT-III
Building brands
Brand equity, Scope and role of a brand, difference between product and
brands, Choosing Brand elements, Designing holistic marketing,
Leveraging secondary association, Internal branding
UNIT-IV
Models
CBBE , BAV, BRANDZ, PYRAMID, RESONANCE
UNIT-V
Managing brands
Brand architecture, Brand hierarchy, Brand extension, Reinforcing brands,
85
Revitalization of brands
 Keller, K. L. (2013). Strategic brand management: Building,
measuring, and managing brand equity, 4th Edition, Pearson Education.

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2


3 CO 2, 3 K6
discussion, Laboratory Written-test
session

4 CO 2 K3 sessions Assignments, Quiz,
Written-test

5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating
86
PO1
PO2
PO3
PO4
PO5
CO 1 3 1 3 - -
CO 2
3 3 - 1 -
CO 3
2 3 - - 1
Average
2.67 2.33 3 1 1

FINANCE SPECIALIZATION
F01- Financial Statement Analysis
F02- Financial Market & Service
F03- Banking Theory & Practice
4.5.2 Finance Specialization
Course Financial Statement Analysis

Name
Course BBA H -F01

Code
Course 4
Credit
Contact 3-0-1
hours (L-T-
P)
Semester V
Aims and The objective of this course is

1. To evaluate the analytical abilities of students
Objectives
2. To use financial statement analysis, Ratio analysis for judging the
Profitability, Liquidity, Solvency, and Market Strength of the
company. It will enable the student to evaluate reporting and
87
preparation of annual reports of the company.
Intended
Learning CO1- Understand the concepts of financial statement analysis.
Outcome CO2- Apply different ratios to judge performance and financial position of a
business.
CO3- Analyse the tools such as ratio and cash flow statement for decision
making.
CO4- Evaluate the concept, analysis and application of techniques of
financial analysis for understanding Contents of Corporate Annual
Reports and Corporate Financial Reporting.
Pre- Basics of Accounting
Requisite
Course UNIT I
Outline Introduction to Financial Statements, Meaning, types and Limitations.
Meaning of Financial Statements Analysis, Meaning of various tools of
Financial Analysis – Horizontal Analysis, Vertical Analysis Trend Analysis,
and Common Size Statement.
UNIT II
Ratio Analysis Meaning and Functional Classification of ratios. (Profitability,
Liquidity, Leverage, Turnover, Market Strength Analysis and Coverage),
Calculation and Interpretation of Ratios from Balance Sheet and Income
Statement.
UNIT III
Meaning, Preparation of Cash Flow Statements (As per AS. 3) Meaning of
Fund flow statement. Difference between Fund flow statement and Cash flow
statement.
UNIT IV
Understanding the Contents of Corporate Annual Reports: (Case Based)
1. Balance Sheet 2.Income Statement 3.Cash flow Statement 4.Significant
Accounting Policies. 5. Auditors Report. 6. Directors Report. 7. Management
Discussion and Analysis. 8. Notes to Accounts.
UNIT V
Corporate Financial Reporting– Meaning, Objectives of corporate financial
reporting, Qualitative characteristics of financial reporting information.
Window Dressing in corporate financial reporting, Creative Accounting/
Creative Financial Practices adopted in window dressing.
 Rao P M (2011), Financial Statement Analysis and Reporting,
Prentice Hall India
Other Readings
 Gupta Ambrish (2016), Financial Accounting for Management: An
Analytical Perspective (5th Ed), Pearson Education
 Narayanaswamy R (2014), Financial Accounting: A Managerial
Perspective (5th Ed) , PHI
88
 Ramachandran N & Kakani R K (2017), Financial Accounting for
Management (4th Ed), McGraw Hill Education
 Annual report(s) of the company

Course Outcomes
No. (CO) Activity
Level
1 CO1 K2 Quiz, Assignments

Quiz, Assignments,
2 CO2 K3
Lectures, problem solving written test
Quiz, Assignments,
3 CO3 K4 Lectures, Problem Solving Written-test
and discussion
Lectures, Problem Solving Hands-on test,

4 CO4 K4 and discussion Assignments, Quiz,
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating


PO1
PO2
PO3
PO4
PO5
CO 1 3 1 - - -
CO 2
3 3 1 - -
89
CO 3
3 3 2 - -
CO 4
3 3 2 2 -
Average
3 2.5 1.25 .5 -

Course Financial Market & Services

Name
Course F02
Code
Course 4
Credit
Contact 3-0-1
hours
(L-T-P)
Semester V
Aims and The objective of this course are

 To provide the student with an overview of financial markets and
Objectives
institutions in India
 To familiarize them with the fee-based and fund-based financial
services.
 The course will enable the students to appraise the modern financial
markets, their pricing function, the interaction between financial
markets and macro-economic conditions, and the process of
innovation and regulation in these markets.
Course Upon successful completion of the course, the Learner will be able to:
Intended CILO1: Learn the foundations of the financial system, financial market,
Learning financial institutions, financial instruments and financial services.
Outcome CILO2: Interpret and execute the project identification and selection process,
and evaluate projects accordingly.
CILO3: Evaluate and Summarize different financing options for the business.
CILO4: Apply estimation procedures, effective cost, financial viability
financial projects.
90
Pre- Basics of Financial Management
Requisite
Course UNIT I
Outline An Introduction to Financial System, its Components
Financial markets and institutions, financial intermediation, flow of funds
matrix, financial system and economic development and an overview of
Indian financial system.
UNIT II
Overview Financial Markets
An Overview of Indian and International Capital Markets- Stock Markets,
Derivative Markets and Money Market. Role of Stock Exchanges in India and
SEBI
UNIT III
Financial Institutions
Commercial banks – introduction, its role in project finance and working
capital finance. Development Financial institutions (DFIs) – overview and
role in Indian economy. Life and non-life insurance organizations in India.
Mutual Funds – introduction, and their role in capital market development.
Nonbanking financial companies (NBFCs).
UNIT IV
Financial Instruments
Meaning, classification - short-term, medium-term and long-term
instruments; primary and secondary securities. New financial instruments -
floating rate bonds, zero-interest bonds, differential shares, municipal bonds;
reasons for innovations in financial instruments, masala Bonds.
UNIT IV
Financial Services
Leasing and Hire Purchase, Consumer and housing finance, Venture capital
finance. Factoring services, bank guarantees and letter of credit. Credit rating.
Financial counselling.

 Avadhani V A (2019), Financial services in India (3rd Ed), Himalya
Publishing House
Other Readings
 Khan M Y (2015), Indian Financial System (9th Ed), McGraw Hill

Education.
 Khan M Y (2019), Financial Services (10th Ed), McGraw Hill
Education.
 Bhole L M & Mukund (2017), Financial institutions and Markets,
(6th Ed), McGraw Hill Education.
 Pathak Bharti V. (2018), Indian Financial system, 5th Ed, Pearson
91
Education

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2

Quiz, Assignments,
discussion

Written-test

5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 2 1 - - -
CO 2
3 3 - 2 -
CO 3
3 3 - - -
92
CO 4
3 3 - 2 -
Average
2.75 2.5 - 1 -

Course
Name Banking Theory & Practices
Course F03
Code
Course 4
Credit
Contact 3-0-1
hours
(L-T-P)
Semester VI

 To provide the student with an overview of theoretical, legal and
Objectives
practical aspects of modern banking.
 To analyse the operational parameters of banking law, negotiable
instruments and bankers customer relationship and to evaluate the role
of banking institutions in the growth of trade, commerce and industry.
Course After studying this course, the students will be able to:
Intended 1. CILO1: Understand the concept of banking and related laws
Learning 2. CILO2: Evaluate various products and services offered by the
Outcome 3. CILO3: Appraise bankers and customer relationship
4. CILO4: Apply and Analyse different Regulations Act in various
functions of Banking
Pre- Basics of financial management

Requisite
Course UNIT I
93
Outline Introduction to banking
Bank-significance of banks-brief history of banking in India- Laws affecting
banking- Banking defined-Different types of Banks and functions.
Distinction between NBFC and Banks. Brief discussion on commercial
banks, Development Banks and Cooperative Banks; Commercial banks-
nationalized banks and private banks-types of commercial banking-unit
branch-universal-virtual etc. information technology in banking- modern
banking services- standing instructions, remittances, core banking, debit
credit and branded cards- ATM- Portfolio, investment, insurance, lockers
etc.- including international practices.
UNIT II
Bank deposits and lending
Demand and Time Liabilities, Different types of deposits accepted by banks –
current-savings-recurring-reinvestment etc. usefulness and usage – Bank
Lending-types-Loans, Overdraft and Cash credits- Concept of „Loan creates
deposits‟ – limitation of lending- non funded advances- guarantees and letter
of credits –general lending aspects-securities for loans-working capital
facilities –margin money and drawing power-export credits (brief)
UNIT III
Bank management (statutory regulations)
RBI role in the control of banking operations-credit control, Reserve Ratios-
Tier system of Capital- Basel Committee norms- Non- performing Assets.
UNIT IV
Banker & Customer
Banker and Customer- meaning and definitions-relevant provisions of
Banking Regulations Act – Case Laws applicable- Relationships between-
general and special (all specifics)-rights and duties of banker and customer-
cessation of relationship-types of account holders-and account opening-
special considerations in opening and operating of accounts of individuals-
firms-HUF- trusts-clubs-receivers-companies; minors, mentally and
physically challenged-operating procedures in the event of death, insanity and
insolvency of the customer-Non Resident accounts-Bank Pass books and
statements- effect of entries there on – Bankers book of evidence. Simple case
related problems on any of the topics.
UNIT V
Negotiable instruments
Meaning of paying banker – duty of a paying banker- payment in due course
– grounds for dishonour of Cheques- stop payment and garnishee order-
protection to a paying banker under the negotiable instruments Act for open
and crossed Cheques- conditions to be satisfied- marking of Cheques- case
Laws- simple case related problems on any of the topics.

 Shekhar K C & Shekhar Lekshmy (2018), Banking Theory and
Practice (21st Ed), Vikash Publishing
94
Other Readings
 Maheshwari S.K. & Maheshwari S.N. (2014), Banking Law and
Practice, Kalyani Publishers
 Indian Institute of finance, (2015), Principles and Practices of
Banking (3rd Ed), Macmillan
 Circulars of RBI, IBA

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2

Quiz, Assignments,
discussion

Written-test

5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
95
CO 1 2 1 - - -
CO 2
3 3 - 2 -
CO 3
3 3 - - -
CO 4
3 3 - 2 -
Average
2.75 2.5 - 1 -

4.5.3 Human Resource Specialization
Human resource specialization

H01- Human Resource Planning and Employee Engagement
H02- Performance and Compensation Management
H03- Leadership Skill and Team Management
Course Name Human Resource Planning and Employee Engagement
Course Code H01
Course Credit 6
Contact hours 4-1-1

(L-T-P)
Course Type Discipline Specific Elective
Semester V
Objectives The objective of this course is

 To equip the students of business management with concepts, processes
and practical techniques of human resource planning, recruitment,
selection, orientation, retention, development and engagement of human
capital from the perspective of organizational excellence in a global
business environment
96
Outcome (CO) CO1: learn the basic concepts, tools, and techniques of qualitative
measurement of human resources planning.
CO2: interpret a recruitment and selection drive.
CO3: interpret the job designing techniques.
CO4: summarize retention plans
CO5: relate employee engagement strategies to productivity.
Pre-Requisite Students must come prepared to the class by going through the assigned cases
and relevant chapter/s of the prescribed textbook.
UNIT I
Course Outline Basics of HR planning
Methods and Techniques: Demand forecasting, Managerial estimates, Trend
analysis, Markov Analysis, Utilization analysis, Work Study, Supply
forecasting, Inventory analysis, Wastage analysis, Balancing supply and
demand, Issues of shortage and surplus.
UNIT II
Recruitment & selection
Process and Methods of Recruitment Process-Types of Recruitment & Selection
Methods - Competency Based Selection (CBS), Principles and Techniques of
Interviewing. Psychometric tests for selection process.
UNIT III
Job analysis and evaluation
Concepts of job analysis: advantages and limitations. Methods of job evaluation,
Competency management & Skill Analysis management.
UNIT IV
Retention management
Redeployment, Redundancy, Retention, Productivity plan, training plan, Career
plan, Succession plan, strategic reward management. Basics of Absenteeism,
Employee Turnover/Attrition and Retention of HR
UNIT V
Employee engagement
Key Drivers of Employee Engagement, 3Cs of employee engagement: Career,
competence and care, Measuring Employee Engagement, Building a culture of
high employee engagement, Dealing with redundancies/VRS and non-
performing exits.
Evaluation  Continuous Evaluation: 30 %
 End Semester Assessment: 70 %
Exercises 19. Do demand forecasting analysis for a company.
20. Calculate ROI on recruitment using Excel.
21. Calculate attrition rate of any company.
22. Do employee engagement survey.
References Textbooks
 Friga,Paul N.(2009), The McKinsey Engagement, Tata McGraw-Hill,
India
 Dessler, G. (1997), Human Resource Management, Prentice Hall, India
Other Readings
97
 Alessandro, David F.D(2008), Executive Warfare, Tata McGraw-Hill,
India
 Sanghi, Seema (2011), Human Resource Management, Macmillan, India.

Course Outcomes
No. (CO) Activity
Level
Case Assignments,
1 CO1 K2
Lectures, case discussion Written test
Student assigned as Lectures Assignments, Written

2 CO2 K4
test
Problem solving sessions,

3 CO 3 K4 Quiz, Written test
case discussion
Lectures, article discussion Assignments, Written

4 CO4 K5
test
K3 Lectures, case discussion

5 CO5 Project, Written test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 3 1 - - -
CO 2
3 - - 1 2
CO 3
3 2 - - -
CO 4
3 2 - 2 -
98
CO 5 - -
3 1 2
Average
3 1 - 0.8 0.8

Course
Name Performance and Compensation Management
Course H02
Code
Contact 3-0-1
hours (L-T-
P)
Course Discipline Specific Elective
Type
Course 4
Credit
Semester V
Aims and By the end of the course, the students will be able to develop an
understanding of evaluation of performance in organization, gather
Objectives
knowledge of the compensation process in business organizations.
Course By the end of the course, the students will be able to:
Intended 1. define the basic concepts of performance management;
Learning 2. understand various techniques of employees‟ performance
Outcome 3. apply different issues of employees‟ compensation
4. analyze the latest trends of compensation management
5. apply the wage theories while designing compensation of employees.
Prerequisite Human Resource Management
Course UNIT I
Outline Introduction to Performance Management
Meaning of Performance, Performance Appraisal and Performance
Management; Purposes and Contribution of Performance Management
System in Organizational Development;
99
UNIT II
Performance Management System (PMS)
Characteristics of an Ideal PMS; Dangers of Poorly Implemented
Performance Management System. Performance Management Process-
Prerequisites, Execution and Assessment, Performance Review and
Performance Standards;
UNIT III
Methods & Techniques of Evaluation
Traditional & Modern Methods of Performance Appraisal - Behaviorally
Anchored Rating Scale, MBO, 360 Degree Feedback & Balanced
Scorecard. Issues in evaluation: Normalization of Bell Curve; Forced
distribution Vs Forced Ranking; Role of Key Result Area (KRA), Key
Performance Area (KPA) and Key Performance Indicators (KPIs) in
appraisal;
UNIT IV
Compensation Management
Conceptual Framework of Compensation Management: Concept and
Components of Wages, Theories of wages: Subsistence theory, Wage Fund
Theory, Marginal Productivity theory, Residual claimant theory, Bargaining
theory, Criteria of wage fixation. Methods of Payment, Broad‐ banding,
Executive compensation, Emerging trends of compensation management in
IT industries;
UNIT V
Wage Determination
Principles of wage and salary administration, Job Evaluation: Concept,
Scope, Methods and techniques, Performance based pay systems;
Knowledge based pay system, market based pay system, Incentive based
pay system, Types of incentive plans, Wage differentials.
 Aguinis, H. (2014). Performance Management (3rd ed.). Pearson India
 Newman, J., & Gerhart, B. (2019). Compensation (13th ed.). McGraw Hill.
Other Readings
 Rao, T. V. (2004). Performance Management and Appraisal Systems: HR
tools for global competitiveness. Sage India.
 Varkkey, B., & Dessler, G. (2018). Human Resource Management (15th
ed.). Pearson India.
100
Course Outcomes
No. (CO) Activity
Level

1 CO1 K1
Written-test

2 CO2 K2 Lectures, psychological Assignments
instruments
Quiz, Assignments,
3 CO3 K3
Case discussion, Assignments, Quiz,

4 CO4 K4
Case studies

5 CO5
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2

Lectures, case discussions
Quiz, Assignments,
3 CO3 K3
Audio video, case discussion Presentation
101
4 CO4 K3 Case studies discussion Case study presentation

5 CO5
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 2 - - - -
CO 2
3 - - 2 -
CO 3
3 3 - - -
CO 4
3 3 - 3 -
CO5
3 3 - 3 -
Average
2.8 1.8 - 1.8 -

Course Name Leadership Skill and Team Management
Course Code H03
Course Credit 6
Contact hours 4-1-1

102
(L-T-P)
Semester V
Objectives The objective of this course is

 To Understand leadership skills and team management, concepts and
practical aspect of managing team, developing peoples‟ team performance
for achieving business excellence in global business organizations.
Outcome (CO) CO1: Understand the meaning and importance of leadership and team
concepts in organizations.
CO2: Apply the theories of leadership and its application in modern
organization.
CO3: Understand the process of managing team especially the modern
techniques.
CO4: Analyse the role of HR Department in succession planning
Pre-Requisite Students must come prepared to the class by going through the assigned cases
and relevant chapter/s of the prescribed textbook.
UNIT I
Course Outline Nature and Importance of Leadership
The meaning of leadership, leadership as a partnership, leadership vs.
management, the impact of leadership on organizational performance, leadership
roles, the satisfaction and frustration of being a leader, Traits, motives and
characteristics of leaders: personality traits of effective leaders, leadership
motives- cognitive factors of leadership.
UNIT II
Effective Leadership Behaviour and Attitudes
Task-related attitudes and behaviour, relationship oriented attitudes and
behaviours, super leadership; leading others to lead themselves, 360-degree
feedback for fine-tuning leadership approaches.
UNIT III
Leadership Styles
The leadership continuum, classical leadership style, the boss-centred vs.
employee-centred leadership continuum, the autocratic participative free rein
continuum, the leadership grid style, the entrepreneurial leadership style, gender
difference in leadership style, selecting the best leadership style.
UNIT IV
Developing Team-Work
Organizational context of teams: structure, culture, support, human resource
policies – team topography – purpose of teams, types of teams, size and
diversity. Intra-team processes (task-related) : mission, goals, objectives, action
planning – intra-team processes (relationship-related) : communication, conflict,
trust, decision-making – inter-team processes: conflict, coordination – team
effectiveness – measures of productivity, satisfaction.
UNIT V
103
Team Leadership
Advantage and disadvantage of group work and team work; the leader‟s role in
the team based organization, leader behaviour and attitude that foster teamwork.
Leadership development, succession, and future: development through self-
awareness and self-discipline, leadership development programs.
Exercises 23. Do demand forecasting analysis for a company.
24. Calculate ROI on recruitment using Excel.
25. Calculate attrition rate of any company.
26. Do employee engagement survey.
 Daft, R. L. (2014). The Leadership Experience (6th ed.). Cengage
Learning, Delhi.
 Forsyth, D. R. (2018). Group Dynamics. (6th ed.). Cengage Learning,
Delhi.
Other Readings
 Robbins, S. P., & Sanghi, S. (2015). Organizational Behaviour, (6th ed.).
Pearson Education, Delhi.

Course Outcomes
No. (CO) Activity
Level
Case Assignments,
1 CO1 K2

2 CO2 K4
test

case discussion

4 CO4 K5
test

5 CO4 K5 Project, Written test
case discussion
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
104
K4: Analyzing
K5: Evaluating
K6: Creating


PO1
PO2
PO3
PO4
PO5
CO 1 3 - - 2 2
CO 2
3 - - 3 2
CO 3
3 - - 3 2
CO 4
3 - - 3 2
Average
3 - - 2.75 2

4.5.4 Operations Specialization
Operations specialization
O01 Supply Chain Management
O02 Service Operations Management
O03 Sustainable Operations Management
105
Course Name Supply Chain Management
Course Code BBAH-5.3-O01
Course Credit 4
Contact hours 3-0-1

(L-T-P)
Semester V
Objectives
The objectives of this course are:
 To make students understand the basics of Supply Chain Management
including characteristics, process and planning.
 To impart an understanding of the tools necessary to solve supply chain
management problems for gaining competitive advantage.
Outcome (CO)
CO1: Understand the supply chain and logistics functions of any business
organisation.
CO2: Understand the technology integration in Supply Chain Management
CO3: Apply a variety of models most commonly used for decision making in
logistics and supply chain.
CO4: Analyse the interconnectedness of the decision areas in a supply chain.
Pre-Requisite Basic knowledge and understanding of Operations Management and

MSEXCEL.
Course Outline UNIT- I

Introduction
Supply Chain – Fundamentals –Evolution- Role in Economy -Importance -
Decision Phases - Supplier- Manufacturer-Customer chain. - Enablers/ Drivers
of Supply Chain Performance. Supply chain strategy - Supply Chain
Performance Measures.
UNIT -II
Strategic Sourcing
106
Outsourcing – Make Vs buy - Identifying core processes -Market Vs Hierarchy -
Make Vs buy continuum -Sourcing strategy - Supplier Selection and Contract
Negotiation. Creating a world class supply base - Supplier Development-World
Wide Sourcing.
UNIT -III
Supply Chain Network
Distribution Network Design – Role – Factors Influencing Options, Value
Addition – Distribution Strategies - Models for Facility Location and Capacity
allocation. Distribution Centre Location Models. Supply Chain Network
optimization models. Impact of uncertainty on Network Design – Network
Design decisions using Decision trees.
UNIT -IV
Planning Demand, Inventory and Supply
Managing supply chain cycle inventory. Uncertainty in the supply chain –-
Analysing impact of supply chain redesign on the inventory - Risk Pooling -
Managing inventory for short life – cycle products -multiple item -multiple
location inventory management. Pricing and Revenue Management.
UNIT -V
Current Trends
Supply Chain Integration - Building partnership and trust in SC , Value of
Information: Bullwhip Effect - Effective forecasting - Coordinating the supply
chain. . SC Restructuring - SC Mapping -SC process restructuring, Postpone the
point of differentiation – IT in Supply Chain - Agile Supply Chains -Reverse
Supply chain.
Evaluation  Internal Assessment - 30 %

 End Semester Assessment- 70 %
Practical
Exercises The learners are required to:
27. Do Inventory analysis using EXCEL.
28. Calculate best alternate transportation strategy using Excel.
29. Demand forecasting using Excel.
References
Text Books
Shah J. (2016). Supply Chain Management – Text and Cases. Pearson
Education.
Chopra, S., & Meindl, P. (2018). Supply Chain Management-Strategy Planning
and Operation (5th ed.). PHI Learning / Pearson Education.
OtherReadings
PPTs and Hand-outs will be shared
107
Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2

Practical sessions test
Quiz, Assignments,
3 CO 3 K3 Problem discussion, case Written-test
discussion
Case Discussion, practical Hands-on test,

Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 2 1 - - -
CO 2
3 3 - 2 -
CO 3
3 3 - - -
CO 4
3 3 - 2 -
108
Average
2.75 2.5 - 1 -

Course Service Operation Management

Name
Programme BBA(H)
Batch 2022 – 26
Course O02
Code
Course 4
Credit
Contact 3-0-1
Hours (L-T-
P)

Type
Semester V
Aims and By the end of the course the students should be able
 Understand the intangible management processes of Service
Objectives
Operation Management.
 Understand difference between Manufacturing and Service
Operation,
 Understand the different service businesses and operation process of
few of them.
 Able to conceptualise & develop a design strategy to implement a
qualitative service operation for customer satisfaction and
organisational profitability.
Course At the end of the course, the students will be able to:
109
Outcome 1. Appreciate uniqueness of each service business and connected process
and concept.
2. Learn tools and techniques to analyse current operation and improve
upon it.
3. Develop innovative, flexible and agile thinking for service operation.
4. Understand information technology, e-service and virtual
operation so essential for service function.
5. Analyse & create company objectives for sustainable business
success.
Pre- Operation Management, People Management, Excel and MIS.
Requisite
Course UNIT I
Outline Introduction To Service Operation Management, Growth of service sector.
Classification and characteristics. Service Strategy in competitive
environment. Use of digital technology in service, Data base management.
UNIT II
Service Design
New Service Design. Develop blueprints and the process structure. Design
process for specific business; Health care, Retail, Insurance. Managing
service experience. Design digital and internet strategies.
UNIT III
Service Quality
Service Quality¬ Dimensions, Gap Model. Measuring Service Quality –
SERVQUAL. Design for service quality and recovery. Service encounter and
customer interface.
UNIT IV
Service Facility
Service scope and nature. Location. Process and Layout design. People and
training.
UNIT V
Managing Capacity and Demand
Demand forecasting and type of service. Basic Strategy and Operation
Planning and Control. Supply Chain and Inventory Management. Waiting
Line and Queuing System.
Evaluation  Internal Assessment 30 %

 End Semester Assessment 70 %
 Fitzsimmons, J., Fitzsimmons, M., & Bordoloi, S. (2018). Loose Leaf
for Service Management: Operations, Strategy, Information
Technology, McGraw-Hill Education.
110
Other Readings
 Haksever, C., Render, B., Russel, S.R. and Murdick, R.G. (2007).
Service Management and Operations, Prentice Hall.
 Articles & Cases to be distributed by the faculty.

Course Outcomes
No. (CO) Activity
Level
1 CO1 K2 Lectures, Presentation, Quiz, Assignments,

Report & Quiz
Quiz, Assignments,
2 CO2 K2 & K3 Lectures, Live project Written-test
3 CO3 K3 & K4 Presentation & Report

Discussion, Project, Analysis
Study material, case lets &

4 CO4 K4 & K5 Presentation
discussion
K4, K5 &
5 CO5 K6 Case discussion Presentation & Report
Bloom’s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analysing
K5: Evaluating
K6: Creating


PO1
PO2
PO3
PO4
PO5
111
CO 1 1 - 1 - -
CO 2 3 3 1 3 -
CO 3 3 2 2 1 3
CO 4 - 3 3 1 3
CO5 1 2 3 2 3
Average 1.6 2 2 1.4 1.8

Course Name Sustainable Operations Management
Programme BBA(H)
Batch 2022 - 26
Course Code O03
Course Credit 4
Contact 2-0-2
Hours (L-T-
H)
Semester V
Objective
 To make students sensitive to the impact of environmental
changes on global human communities and society.
 To develop policies & products to minimize damage to
ecology, physical environment, climate change, air, water, soil,
economy and to the future generation.
 To build competency to develop, manufacture & sale
environmental friendly products through development,
112
production, packaging, distribution and consumption to reduce
pollution.
 To improve quality of life by creating corporate awareness by
including influence of environment on mission, goals and
profitability of organisation.

Outcome
CO1 To introduce students to environmental, social & economic
sustainability
CO2 To design “socially responsive” products & services addressing
pollution concerns.
CO3 To outline the direction of the firm to protect global habitats and
environment from pollution, climate change & consumption.
CO4 To understand and apply statutory government rules, regulations,
employee health and safety, Factories act, Accidents & Audit.
CO5 To evaluate, monitor and control environmental and social
policies of the firm.
Pre-Requisite Operation Management, Service Operations, Quality System
Management, Supply Chain Management. Factories Act
Course UNIT I
Outline Introduction to Environment & Consumption
Human activity & Climate Change, Sources of Energy & Its use,
Human activity with respect to atmosphere, air, water, land and
biodiversity
UNIT II
Various Modes of Consumption
Energy, Industry, Household, Transportation, Carbon service sector:
Retail, Hospitals, Hotels, Restaurant, Disposal of electronic scraps and
wastage
UNIT III
Statutory Green Manufacturing
Product & process design, Supply Chain, Carbon footprint,
greenhouse gas, Factories Act, Pollution Control, Safety rules, Factory
hazards, Inspection of Factories accidents and training. ISO 14000,
ISO 18000 and OHSAS.
UNIT IV
Green Marketing :
Introduction, Mission statement, Green marketing planning,
Objectives, Strategy and tactics. Sustainable marketing strategy,
Green branding, Certification labelling, Target market, Pricing
UNIT V
Supply Chain Management
113
Green vendors, Green design, Material identification and substitution,
Organic material, Recycling, renewable, environmentally sound
process of suppliers, Sustainability Assessment of SCM: Quality
Audit..
Evaluation Continuous Evaluation (Presentation, Assignments, Case Study, ,

Short Term Project): 50 marks
End-Semester Evaluation : 50 marks

Readings:  Barrow, C.J., 2006. Environmental Management for
sustainable Development, Routledge (Ed. 2).
 Dahlstrom, R. 2011. Green Marketing Management,
CENGAGE (Ed. 1).
Reference Books
 Deshmukh, L.M., 2017. Industrial Safety Management, TMH
Publisher (Ed. 2).
 Whitelaw, K. 2004. ISO 14001, Environment systems,
ELSEVIER (Ed. 2).
 OHSAS Handbook, BS OHSAS 18001:2007 (Ed. 1).
Study Material;
Journal articles, specific book chapters, consultant reports will be

shared from time to time.

Course Outcomes
No. (CO) Activity
Level
1 CO1 K2 Lectures, Presentation, Quiz, Assignments,

Report & Quiz
Quiz, Assignments,
2 CO2 K2 & K3 Lectures, Live project Written-test
114
K3, K4 &
3 CO3 Presentation & Report
K5 Discussion, Case & Analysis
K4, K5 & Study material, presentation,

4 CO4 Presentation
K6 & classroom test
K4, K5 &
5 CO5 K6 Case discussion Presentation & Report
Bloom’s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analysing
K5: Evaluating
K6: Creating


PO1
PO2
PO3
PO4
PO5
CO 1 3 - 2 - -
CO 2 1 3 1 3 -
CO 3 2 3 - 3 3
CO 4 - 2 - 3 3
CO5 3 1 3 2 3
Average 1.8 1.8 1.2 2.2 1.8

115
Course Name Entrepreneurship
Course Credit 4
Semester V
Objective
 to make business management students understand the nature
of Entrepreneurship, and its importance.
 to get the required intuition and interest in starting their own
start-up.
Intended
Learning CILO1 To understand basic theories and concepts of Entrepreneurship.
Outcome CILO2 To apply appropriate theories, tools, models, and heuristics for
creating a business venture
CILO3 To analyse the business environment and identify problems
worth solving and the pain relievers and gain creators associated with
them.
CILO4 To create business models and test their validity.
CILO5 To be able to pitch their business plan to potential investors for
raising funds.
Course UNIT-I
Outline Identification of Problem, Customer and Market: Visit Your
Opportunity, Validate Your Problem, Refine Your Problem Pitch,
Identify Market Types, Estimate Market Size, Define Market
Positioning, Describe Customer Persona, Craft Core Value
Proposition, Create Sustainable Differentiation Strategy, Deliver Value
UNIT-II
Creation of Business Model, MVP and Prototype: Build and Test
your Business Model, Decision to Pivot or Persevere, Identify Riskiest
Assumptions in Business Model, Create/ Iterate Prototype, Build the
MVP
UNIT- III
Designing of “Go to Market Strategy”: Build Sales Plan, Build
People Plan, Build Financial Plan and Unit Economics, Build Funding
Plan, Identify Metrics that Matter, Identify Appropriate GTM
Channels, Develop Channel Partners, Analyse Market Penetration
Strategy, Build Digital Marketing Plan
UNIT- IV
Devising Growth and Scale Plan: Devise Growth Plan, Structure
Scaling Strategy, Customer Acquisition, Operational Excellence,
Managing Money
116
UNIT- V
Funding a venture: Create Sources, Uses of Funds, Map Start-Up
Cycle to Funding Options, Create Pitch Deck

Presentation, Practice venture, Workshop): 20 marks
Milestone evaluation as per NEN Ignite 3.1: 30 marks
Suggested Textbooks:
Readings:  Rajeev Roy: Entrepreneurship: Oxford Higher Education 2012
 https://lms.learnwise.wfglobal.org (resource material supplied
by Wadhwani Foundation)
LMS: NEN Ignite 3.1 (Wadhwani Foundation online Learning
management System)
https://web.nen.wfglobal.org/en/courses/6279f1f96f73100036091e41
Reference Books:
 Hisrich, Peters, Shepherd: Entrepreneurship-Prentice Hall 9th
Edition.
 Zimmerer & Scarborough: Essentials of Entrepreneurship and
Small Business Management: Prentice Hall 2016 Edition.
 K. Nagarajan: Project Management: New Age International
(P) Limited, 2015 7th edition.
 Vasant Desai: Dynamics of Entrepreneurship Development:
Himalaya Publishing House: 2012.

Course Outcomes
(CO)
Level
1 CO1 K1,2
through small cases
activity. Topics for short based tasks, Creation
2 CO2 K2,3
term projects to be given. of Value Porposition
Canvas
3 CO 3 K4,5 Milestone 1,2,3
audio-visual
material,
Case study, Business Plan Practice Venture,
4 CO4 K6 workshops (Mile stone 4
Evaluation by NEN)
Market Visits, Master Live Pitching for
5 CO5 K6 Class with industry funding
117
experts, and funding
workshops
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 3 - - - 1
CO 2 2 3 - 2 2
CO 3 1 3 3 3 3
CO 4 2 3 - 3 3
CO 5 2 2 2 3 3
Average 2 2.2 1 2.2 2.4

4.6 SEMESTER VI
CODE
BBAH-6.1 Strategic Management 100 6
BBAH-6.2 Elective 3 100 4
BBAH-6.3 Elective 4 100 4
BBAH-6.4 Personality Development for Corporate Readiness 100 4
Total 400 18
118
Course Name Strategic Management
Course Credit 6
Semester VI
Objective
 To cover fundamental issues regarding corporate and
business strategy, and the implementation and process
aspects of strategic management
 To create a conceptual framework that will serve students
as a reference for making progressive and appropriate use of
the learned strategic management concepts.

Intended
Learning CILO1 To understand a range of strategic management theories.
Outcome
CILO2 To apply appropriate theories, tools, models and
heuristics for studying an organisation‟s strategically
relevant internal and external environment.
CILO3 To analyse and integrate knowledge gained for the

formulation and implementation of strategy from holistic
and multi-functional perspectives. keeping global,
ethical, social and sustainable issues in mind.
CILO4 To evaluate real life company situations, research and

recommend creative solutions, using a strategic
management perspective.
.
Pre-Requisite
Course
Outline Unit I
Overview of Strategic Management: Strategic Management-
Meaning, Significance, Objectives; Evolution and Development Of
Business Policy And Strategic Management; Key Elements Of
Strategy, Strategic Inputs; Strategic Actions; Strategic Outcome;
Phases In The Strategic Management Process.
Unit II
Strategic Inputs: Strategic Management and Competitiveness; Vision;
Mission; External Environment; Opportunities; Threats; Competition
119
And Competitor Analysis; Internal Environment; Resources;
Capabilities; Competencies And Competitive Advantage.
Unit III
Formulation of Strategic Action:
Business Level Strategy; Competitive Rivalry and Dynamics;
Corporate-Level Strategy; Strategic Acquisition And Restructuring;
Global Strategy; Cooperative Implication For Strategy.
Unit IV
Implementation of Strategic Actions: Corporate Governance and
Ethics; Structure and Controls with Organizations; Strategy Execution;
Congruence Model; Leadership Implications for Strategy,
Entrepreneurial Implications for Strategy.
Unit V
Current trends in strategic management: Change Management; The
Networked Organization; Sustainable Development and Strategy


Readings:  “Strategic Management: A South-Asian”, Author(s):
Michael A. Hitt | R. Duane Ireland | Robert E. Hoskisson
| S. Manikutty, Cengage 9th Edition.
Reference Books:
 Charles W.L.Hill & Gareth R Jones- An Integrated
Approach to Strategic Management-Cengage Learning
India Edition
 J.Barney & W.S.Hesterly-Strategic Management and
competitive advantage – Pearson Education Inc.
 Gordon Walker -Modern Competitive Strategy-Tata
Macgrow Hill publications
 HBR 10 Must Reads on Strategy (e book provided)

Course Outcomes
(CO)
Level
1 CO1 K1,2
through small cases
2 CO2 K2,3
activity. Topics for short based tasks,
120
term projects to be given. Application to specific
industries
3 CO 3 K4,5
audio-visual Comparison Reports
material,
Case study, Strategy Group Assignment,
4 CO4 K6 Formulation workshops Recommendation
Reports.
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 3 - - - 1
CO 2
2 3 - 2 2
CO 3
2 3 3 3 3
CO 4
2 3 - 3 3
Average 2.25 2.25 0.75 2 2.25

4.6.1 Marketing Specialization

121
MARKETING SPECIALIZATION
M04- Rural Marketing
M06- Services Marketing
M07- Advertising
Course Name Rural Marketing

Course Code M04
Course Credit 4
Semester VI
Aims and The main objective of this course is to develop a strong foundation of
concepts, approaches, applied knowledge, and analytical skills in the
Objectives
students for successful marketing of products and services
to rural consumers and users. It will help the students to learn Rural
consumer behaviour and the power of the rural market in a country‟s
economy.
Course After completion of the course students should be able to:
Intended 1. Understand different concepts and basic practices of rural marketing.
Learning 2. Understand challenges and opportunities in the field of rural
Outcome marketing.
3. Apply the knowledge to develop ecosystem for wealth creation.
Pre-Requisite Students must come prepared to the class by going through the assigned
cases and relevant chapter/s of the prescribed text book.
Course UNIT I
Outline Introduction
Understanding rural market, Indian Rural Market environment,
Opportunities and scope of rural market, Challenges in the BOP
UNIT II
Rural Consumer
Classification of rural consumer, Economic, occupation and expenditure
patterns, Rural consumer Behaviour, factors affecting rural consumer
behaviour.
UNIT III
Rural Marketing Mix
Rural Marketing Mix Decisions, Marketing of Agriculture Inputs,
Consumable inputs and durable inputs, Marketing of Consumables and
Durables, Composition of Products, Price, distribution, promotion, product
redesign or modification.
UNIT IV
122
Strategies
Critical Marketing strategies in rural market, Rural sales management,
Strategic innovation in rural market.
UNIT V
Rural Models
Improvement of rural cottage industry, Formation of Cooperative marketing
and processing, societies, Rural Marketing Strategies, Digitalization of rural
India.

 Prahalad, C.K., (2014),Fortune at the Bottom of the Pyramid, Fifth
Edition, Pearson.
 Kashyap, P. (2016), Rural Marketing, Third edition, Pearson.

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2


3 CO 2, 3 K6
session

Written-test

5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
123
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 3 1 3 - -
CO 2
3 3 - 1 -
CO 3
2 3 - - 1
Average
2.67 2.33 3 1 1

Course Services Marketing

Name
Course M06
Code
Course 6
Credit
Semester VI
Aims and The objective of the course is to build conceptual understanding of services
marketing along with ability to develop strategies for effective service
Objectives
marketing
Intended 1. Understand and analyse the service marketing environment
Learning 2. Apply the concepts in measuring service quality gaps in organisations
Outcome 3. Conduct service research to study service customer
4. Employ service marketing strategies for increasing customer satisfaction
and loyalty
5. Appreciate role of employee and customer in a service organisation
Requisite
Course UNIT I
124
Outline Introduction to Services
Introduction to Services Marketing: Meaning and Nature of Services,
Tangibility spectrum ,Growing Importance of Services ,Unique
characteristics of services, Marketing challenges , Search, experience and
credence qualities, Service marketing mix
UNIT II
Customer Behaviour and service Quality
Understanding Consumer Behavior in Services , Customer expectations and
Perception , Gaps Model of Service Quality, Service Quality and Customer
satisfaction
UNIT III
Customer Research and Service Design
Understanding customer requirement Listening to customer through research,
service design, service standards, Service Scape , Managing Physical
Evidence and Servicescape Customer retention strategies, service recovery
UNIT IV
Service Delivery
Delivering services, Employee role, service culture , Service profit chain,
Boundary spanning roles of employees
UNIT V
Managing Demand, IMC and Pricing
Balancing demand, Managing demand and supply- capacity constraints,
demand patterns, Strategies for matching, capacity and demand, Yield
management, Waiting line strategies, Integrated service marketing
communication, Pricing of services

References Text Book:
 Zeithaml et al. (2019), Services Marketing, (Seventh edition),
Tata McGraw Hill Education Private Limited.
Reference Book
 Lovelock, C., et al. (2015), Services Marketing-An Asia pacific and
Australian perspective (6th ed.), Pearson Education Australia, Sydney.

Course Outcomes
No. (CO) Activity
Level
125

Quiz, Assignments,
discussion

4 CO4,5 K6 sessions Assignments, Quiz,
Written-test

5 CO1, 3
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 2 1 - - -
CO 2
3 3 - 1 -
CO 3
2 2 - - 3
CO 4
3 3 - 2 -
CO5
- - 1 - 1
Average
2.5 2.5 1 1.5 2
126
Course Advertising
Name
Course M06
Code
Course 4
Credit
Semester VI
Aims and The course would aim, broadly, to develop a managerial perspective and an
Objectives informed decision-making ability to enable marketing executives tackle
marketing communication situations successfully
Course After attending the classes student will be able to:

Intended 1. Understand the concept of advertising and its role in marketing
Learning communication.
Outcome 2. Analyze issues and opportunities in media and its management for
marketing success.
3. Apply concepts of advertising in technology-driven marketing activities.
Requisite and relevant chapter/s of the prescribed textbook.
Course UNIT I
Outline Basics of Advertising, Definition, Nature, and evolution of advertising, its
functions and role, criticism, social, economic, and legal aspects of
advertising.
UNIT 2
Place of advertising in Marketing Mix, Indian advertising industry,
copywriting: different elements of a copy and layout.
UNIT 3
Advertising budget: Objectives, preparation, and methods of advertising
budget; advertising agency: function, selection, and compensation.
UNIT-4
Different types of media, function, merits, and demerits of media, selection of
media and its vehicles.
UNIT-5
Advertising in social media, Social Media Marketing, Social Networks,
Facebook advertising, LinkedIn Advertising, E-Mail marketing.
 Belch, G. E., & Belch, M. A. (2003). Advertising and promotion: An
127
integrated marketing communications perspective. The McGraw−
Hill.
 Shah, K., & D'Souza, A. (2009). Advertising & Promotions an IMC
Perspective. Tata McGraw Hill.

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2


3 CO 2, 3 K3
session

Written-test

5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
128
CO 1 3 - 2 - -
CO 2
3 3 - - -
CO 3
2 3 - - 3
Average
2.67 3 2 - 3

4.6.2 Finance Specialization
FINANCE SPECIALIZATION
F04 Corporate Finance
F05 Corporate Accounting
F06 Capital Markets
Course Corporate Finance

Name
Course BBAH-F04
Code
Course 4
Credit
Semester VI
Aims and The objective of the course is

1. To provide an in–depth understanding of management tools and
Objectives
techniques used in Corporate Finance.
2. To familiarize learner on how to interface with accounting and
finance departments, and to help them to understand how firms meet
their financial objectives utilizing financial decision-making
129
Intended CO-1 Understand the concepts of time value of money and risk-return
Learning relationship.
Outcome CO-2 Apply the concept of cost of capital and different capital
structure theories including the M-M hypothesis and concepts
of arbitrage.
CO-3 Analyze the Capital Structure of firms so as to see the impact
on investment decisions
CO4 Evaluate the Firms‟ Profitability based on the Investment
Decisions
Pre- Basics of Financial Management
Requisite
Course UNIT I
Outline Introduction To Corporate Finance
Concept of Profit Maximization and Wealth Maximization, Risk-Return
Trade-off, Present Value of Money, Finance Manager-Role and
Responsibilities, Scope of Financial Management in an Organization.
UNIT II
Risk & Return Concept And Management
Introduction to Risk, types of risk, systematic and unsystematic risk.
Minimizing risk .Risk exposure, Risk measurement problems, Investment
decision making, return, elements of return, Calculating expected return and
risk. Using Beta to estimate return
UNIT III
Cost Of Capital
Concept and Measurement of Cost of capital: Cost of Debt, Equity Capital,
Retained Earnings, Preference Share Capital, weighted Average Cost of
Capital, Capital Structure:
UNIT IV
Capital Structures
Introduction, Net Income Approach, Net operating income Approach,
Modigiliani-Miller Approach ,Traditional Approach, Problems: Basic
problems in Cost of Capital and Capital Structure Theories
UNIT V
Leverages: Concept of Business and Financial Risk, Operating Leverage,
Financial Leverage Combined Leverage-suitability of Leverages for different
business situations, Concept of Trading on Equity.

 Pandey, I.M.,(2015), Financial Management, Vikas Publishing House.
130
 Khan & Jain., (2013), Financial Management, 4th edition, McGraw Hill
education.
 ICAI study materials

Course Outcomes
No. (CO) Activity
Level

Quiz, Assignments,
2 CO2 K3
Quiz, Assignments,
and discussion

Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating


PO1
PO2
PO3
PO4
PO5
CO 1 3 1 - - -
CO 2
3 3 1 - -
131
CO 3
3 3 2 - -
CO 4
3 3 2 2 -
Average
3 2.5 1.25 .5 -

Course Corporate Accounting

Name
Course BBAH-F05
Code
Course 4
Credit
Semester VI

3. To help the students to acquire the conceptual knowledge of the
Objectives
corporate accounting
4. To give them a practical insight of preparation of financial statements
of corporates.
Intended CO-1 understand the concepts of Corporate accounting
Learning CO-2 Apply the concept of Corporate Accounting for Issue of Shares
Outcome and Debentures
CO-3 Analyze the Financial Statement prepared as per schedule-VI
CO4 Evaluate the Firms‟ Profitability for Valuation and M & A.
Pre- Basics of Financial Accounting
Requisite
Course UNIT I
Outline Issue, forfeiture and reissue of forfeited shares- Issues of rights and bonus
shares-SEBI Guidelines-Concepts of book building, Demat shares and
Employee Share option Scheme (ESOS), Redemption of preference shares
and buy back of shares
UNIT II
Issues and redemption of debentures
UNIT III
Preparation of profit and loss account, balance sheet and Cash Flow
statements of corporate entities as per revised Schedule.
132
UNIT IV
Valuation of Goodwill and Valuation of Shares
UNIT V
Accounting for Amalgamation of Companies
 Corporate Accounting by Mukherjee & Hanif TMH,2005
 Corporate Accounting by B.K.Goyal TAXMAN,5th edition,2018
 ICAI final study materials

Course Outcomes
No. (CO) Activity
Level

Quiz, Assignments,
2 CO2 K3
Quiz, Assignments,
and discussion

Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating
133
PO1
PO2
PO3
PO4
PO5
CO 1 3 1 - - -
CO 2
3 3 1 - -
CO 3
3 3 2 - -
CO 4
3 3 2 2 -
Average
3 2.5 1.25 .5 -

Course Capital Markets

Name
Course F06
Code
Course 4
Credit
Semester VI

 To acquire knowledge and understanding of securities and the
Objectives
regulatory framework of capital markets.
 To develop an understanding of Capital Markets, its segments and
operations.
 To compare the risk and return and to evaluate the investment
proposals based on fundamental and technical analysis.
Intended 1. CILO-1: Understand various concept related to Capital Markets (PILO-1,
Learning PILO-2)
Outcome 2. CILO-2: Evaluate theories involved related to Capital markets (PILO-1)
3. CILO-3: Appreciate the concepts and apply sound techniques for analysis
of financial data to investment proposals. (PILO-3)
134
4. CILO-4: Analyses various investment proposal based on fundamental and
technical analysis (PILO-2, PILO-3)
5. CILO5: Analyze financial data using capital market theories. (PILO-2,
PILO-3)
Pre- Basics of financial management
Requisite
Course UNIT I
Outline Overview of Capital Market
Introduction to Capital Market- Primary and Secondary Market, Importance
of Capital Market in an Economy, Major constituents and instruments of the
capital market, differences between primary and secondary market,
Investments in capital market.
UNIT II
Primary and Secondary Market
Primary Market- Initial Public Offer, Entry norms, Book building, Green-
shoe option, Anchor Investors,
Secondary Market/Stock Market – Important Functions, Stock Market in
India, Stock Indices, Share Trading- retail investors, Risk Management.
UNIT III
Security Analysis
Risk and Returns, Fundamental Analysis, Technical Analysis, Portfolio
Management.
UNIT IV
Financial Derivatives
Financial Derivative Market, Forward, Futures, Options and Swaps.
UNIT V
Money Market
Money Market, Money Market Instruments.
 Gurusamy S. (2015), Financial Market and institutions (4h Ed), Vijay
Nicole Imprints
Other Readings
 Pathak Bharti V. (2018), Indian Financial system (5th Ed), Pearson
Education
 Pandian P. (2012), Security Analysis and Portfolio Management (2nd
Ed), Vikash Publishing.
 Circulars of SEBI

Course Outcomes
(CO)
y Level
Quiz, Assignments,
1 CO1 K2
135
Quiz, Assignments,
3 CO 1,3 K3 Problem discussion, case
Written-test
discussion
Problem solving, Hands-on test,
4 CO4 K3 laboratory sessions Assignments, Quiz,
Written-test
5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 2 1 - - -
CO 2
3 3 - 2 -
CO 3
3 3 - - -
CO 4
3 3 - 2 -
Average
2.75 2.5 - 1 -

136
4.6.3 Human Resource Specialization
Human Resource specialization

H04 Industrial Relations and Employee Welfare
H05 Organizational Development and Change
H06 Human Resource Development
Course Name Industrial Relations and Employee Welfare
Course Code H04
Course Credit 6
Contact hours 4-1-1

(L-T-P)
Course Type Core
Semester VI

 To familiarize students with the latest trends in Industrial Relations that
provides a strategic
 To familiarize the students with the provisions of Labour Legislations in
India, which will help them
 To develop skills necessary for managing Industrial Relations function
 To discuss live & practical situations of Industrial Relations and
orient students to such situations in
 Industry
Outcome (CO) CO1: Learn practices for handling industrial relations effectively and maintain
industrial harmony and peace
CO2: Understand the legal provisions expediently for achieving overall
industrial growth and development.
CO3: Summarize and understand a HR professional‟s day –to-day duties and
service related issues ethically and effectively.
CO4: Understand the value of implementing disciplinary process with utmost
care and due diligence.
137
Pre-Requisite Basic knowledge in the areas- Human Resource Management & Organizational
Behaviour

Introduction to Industrial Relations (IR)
Concept & Evolution, Meaning & Definition, Objectives & Scope; The various
approaches to IR. Concept and Origin of Labour Legislations; Labour
Legislation in India, Types of Labour Legislations. Regulative Labour
Legislations: Introduction to Trade Union Act, 1926, The Industrial
Employment (Standing Orders) Act, 1946, The Industrial Disputes Act, 1947
UNIT -II:
Concept of Grievance Meaning and Definition, Causes of Grievances,
Legislative Aspect, Managerial Practices to Prevent Grievances and Conflict
Grievance Resolution; Management - Participative Management
UNIT III
Collective Bargaining
Definitions, Characteristics, Critical Issues in Collective Bargaining. Collective
Bargaining in India - Negotiation and Collective Bargaining: The Negotiation
Process - A Behavioural Theory of Labour Negotiation. Wage - Related Labour
Legislations- The Equal Remuneration Act, 1976
UNIT IV
Labour Working Conditions, Safety & Welfare
Constitution of India- Fundamental Rights including Writs, Directive Principles
of State Policy. Protective Labour Legislations- the minimum labour standards
in the areas of hours of work, supply, employment of children and women etc. in
the factories, mines, plantations, transport, shops and other establishments. The
Factories Act, 1948,
UNIT V
Social Security
Evolution, definition and objectives of Social security; Overview of social
security in in India- Social security in organized sector; Introduction to Payment
of Gratuity Act, 1972; Workmen‟s Compensation Act, 1923; Child Labour
(Prohibition And Regulation) Act, 1986

Exercises 30. Cases and incidences from which laws have emerged
31. Presentations
 Mamoria C.B., Mamoria S., Rao P.S. (2019), Himalaya Publishing
138
House
 Sinha P.R.N, Sinha I.B., Shekhar S.P. (2020), Pearson
 Malik P.L. (2016), Industrial Law, Eastern Book Co. Labour Law
Reporter, New Delhi

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K1

2 CO2 K2

Lectures, case discussions Presentations,

4 CO4 K3
Assignments
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 3 1 - 3 1
CO 2
3 - 1 3 1
CO 3
3 1 1 3 2
139
CO 4
3 2 - 3 1
Average
3 1 0.5 3 1.25

Course
Name Organizational Development and Change
Course H05
Code
Course 4
Credit
Semester VI
Aims and The objective of this course is to develop understanding of change in

organizations. This will give insights into understanding the change process
Objectives
and taking organizations to higher limits in time of requirements.
Course After studying this course, the students should be able to:
Intended 1. define the basics of organization development.
Learning 2. understand the role of power and politics in organizational change
Outcome 3. apply different types of development interventions.
4. analyse the emerging issues of organisational change and
development
5. analyse the drivers of change in organizations bringing
transformation
Pre- Human Resource Management
Requisite
Course UNIT I
Outline Introduction to Organization Development : The field of organizational
development, history, values and assumptions of organizational development
Theory and management of OD, foundation of OD and managing the
organization development process
UNIT II
Organization Development Interventions: Overview of organization
140
development intervention, team intervention, Intergroup and third party
peace-making intervention, comprehensive interventions, structural
interventions
UNIT III
Emerging Issues of Organization Development: Consultant client
relationship, issues and problems of OD, action research and organization
development, future of organization development and new trends in
organization development.
UNIT IV
Power, Politics and Ethics in OD Power and Control issues in
Organizations, Power, the concept of Organizational politics, Ethics in OD.
UNIT V
Organizational Change: Drivers of change in business, alternative
strategies of change, process of change, change models, phases of panned
change, resistance to change overcoming resistance to change Principles of
change, role of change agent, Competencies of change agents: cognitive
competencies, functional, inter-personal competencies, problem solving
decision skills.

References
Text Books
 Cummings, T. G., & Worley, C. G. (2014). Organization Development
and Change. Cengage learning.
 Jones, G. R. (2013). Organizational Theory, Design, and Change, 7th
Global Edition. Harlow: Pearson Education Limited.
 Wendell L. French, & Cecil Bell. (1999). Organization Development:
Behavioral Science Interventions for Organization Improvement (6th
Ed) Pearson College Division.
 Pathak, H. (2010). Organizational change. Pearson Education India.

Course Outcomes
No. (CO) Activity
Level

1 CO1 K1
Written-test

2 CO2 K2
Lectures, audio visuals Assignments
141
Quiz, Assignments,
3 CO3 K3
Case discussion, Assignments, Quiz,

4 CO4 K4
Case studies

5 CO5
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 3 - 1 1 1
CO 2
2 - 1 2 2
CO 3
1 - 3 1 3
CO 4
3 - 2 3 1
CO5
3 - 3 1 3
Average
2.4 - 2 1.6 2

Course Name Human Resource Development
Course Code H06
142
Course Credit 6
Contact hours 4-1-1

(L-T-P)
Semester VI
Objectives The objectives of this course are:

 To equip the students of business management with concepts, processes
and practical techniques of human resource development from the
perspective of organizational excellence.
 To design and implementations of training for a global business
environment
Outcome (CO) CO1: Learn various concepts, objectives, importance, and functions of Human
Resource Development.
CO2: Analyse the HRD need assessment to design an effective HRD
intervention.
CO3: Apply the knowledge of how to implement different HRD Interventions
CO 4: Analyse appropriate tools and techniques of measuring the impacts of
HRD Interventions.
CO5: Apply career development activities for sustainability.
Pre-Requisite Human Resource Management

Evolution & concepts of HRD
Definition, importance, objectives, and evolution of HRD, Relationship between
HRM and HRD/Training. HRD functions, Role of an HRD Professional,
Challenges to Organizations and to HRD Professionals. A Framework for the
HRD Process. Learning and HRD
UNIT II
HRD Needs Assessment and Designing HRD Interventions
Strategic/Organizational Analysis, Task Analysis, Person Analysis, Prioritizing
HRD Needs. The HRD Process Model Debate.
Defining the Objectives of the HRD Intervention, The “Make-Versus-Buy”
Decision: Creating or Purchasing HRD Programs, Selecting the Trainer,
Selecting Training Methods and Media, Preparing Training Materials and
Scheduling an HRD Program.
UNIT III
Implementing HRD Interventions
Training Delivery Methods, On-The-Job Training (OJT) Methods, Off-The-Job
Training (OJT) Methods Some Final Issues Concerning Training Program
Implementation, Arranging the Physical Environment and Getting Started.
143
UNIT IV
Evaluating HRD Interventions
The Purpose of HRD Evaluation, How Often Are HRD Programs Evaluated?
The Evaluation of Training and HRD Programs Prior to Purchase, Models and
Frameworks of Evaluation, Kirkpatrick‟s Evaluation Framework, Other
Frameworks or Models of Evaluation, How Technology Impacts HRD
Evaluation.
UNIT V
Career Management and Development
Concepts and Theories. Defining Career Concepts, Stages of Life and Career
Development, Models of Career Development, The Process of Career
Management, Roles in Career Management, Career Development Practices and
Activities, Issues in Career Development, Delivering Effective Career
Development Systems
Exercises 32. Do HRD need assessment analysis for an organization.
33. Prepare training calendar for an organization.
 Werner, J. M., & DeSimone, R. L. (2012). Human resource
development. Cengage Learning.
Other Readings
 Bhattacharyya, D.K. (2015), Human Resource Development, Himalaya
Publishing House Pvt. Ltd.

Course Outcomes
No. (CO) Activity
Level
Case Assignments,
1 CO1 K2

2 CO2 K4
test

case discussion

4 CO4 K4
test

5 CO5
Written-test
144
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 2 - - - -
CO 2
3 1 - - 1
CO 3
3 1 - - 1
CO 4
3 1 - - -
CO 5
3 - - - 1
Average
2.8 0.6 - - 0.6

4.6.4 Operations Specialization
OPERATIONS SPECIALIZATION
O04 Total Quality Management
O05 Project Management
O06 Technology Management
145
Course Name TOTAL QUALITY MANAGEMENT
Course Credit 6
Contact hours 4-1-1

(L-T-P)
Course Type DSE
Semester VI

 To understand the concept of Quality
 To understand the Implication of Quality on Business
 To have exposure to challenges in Quality Improvement Programs
Outcome (CO) CO1 understand the principles of quality management and to explain
how these principles can be applied within quality management
systems
CO2 understand and apply appropriate tools and techniques for
controlling, measuring & improving quality
CO3 demonstrate the organizational, communication and
team work requirements for effective quality management
CO4 analyze the strategic issues in quality management, including
current issues and developments
Pre-Requisite Fundamentals of Operations Management
UNIT I
Course Outline Introduction
Quality & evolution of TQM, Understanding the basic concepts of TQM, Brief
overview of TQM framework, Contribution of quality gurus in the TQM
journey, Benefits of TQM, Quality Cost
UNIT II
TQM Principles
Policy deployment, leadership, Customer Satisfaction, Employee Involvement,
Continuous Process Improvement, Supplier Partnership, Performance Measures
UNIT III
Tools of Quality
Statistical Fundamentals, Statistical Process Control (SPC), Six Sigma
UNIT IV
Quality Management Systems
146
Benchmarking, Quality Function Deployment (QFD), Taguchi‟s Quality
Engineering, Total Productive Maintenance (TPM).
UNIT V
Quality System & Quality Awards
ISO 9000, ISO 14000, Malcom Baldrige quality award, Deming award, Quality
check points
Projects The learners are required to:
Prepare a report on quality management practices of any company.
 Besterfield, D. H., Besterfield-Michna, C., Besterfield, G. H., & Besterfield
Sacre, M. (2018). Total quality management (5th ed.), Pearson Education.
 Sharma, S. (2018). TQM; Concepts, Strategy and Implementation for
Operational Excellence. New Delhi: Sage Publications.
Reference Books:
 Kulkarni, S.R & Yadav, B (2021). Total quality management
 Luthra, S, Garg, D, Agarwal, A & Mangla, S.K. (2020). Total Quality
Management (TQM): Principles, Methods, and Applications, CRC Press
 Oakland, J.S, Oakland, R. J, & Turner, M. A (2020). Total Quality
Management and Operational Excellence Text with Cases, Routledge; 5th
edition
 Bhote, K. R. (2008). The ultimate six sigma: Beyond quality excellence total
business excellence. New Delhi: PHI Learning. Faculty of Management
Studies, University of Delhi
 Dale, B. G. (2003). Managing quality. UK: Blackwell Publishing.
 Oakland, J. S. (2003). Total quality management: Text with cases.
Burlington: Butterworth-Heinemann.
 Raghavachari, M., & Ramani, K. V. (Eds.). (2000). Delivering service
quality. New Delhi: Macmillan.
 Woodside, G., &Aurrichio, P. (2000). ISO 14001 auditing manual. New
York: McGraw Hill.

C Course Intended Learning Blooms Assessment Teaching and
O Outcomes Taxonomy
Tools Direct/ IndirectLearning Activity
147
1 understand the principles of quality Understand Quiz, Assignments, Lectures, case
management and to explain how (Level 2) Written-test discussion
these principles can be applied
within quality management systems
2 understand and apply appropriate Understand Hands-on test, Lectures, case
tools and techniques for controlling, (Level 2 & 3) Quiz, Assignments, discussion
measuring & improving quality Written-test
3 demonstrate the organizational, Analyse Quiz, Assignments, Problem discussion,

communication and team work Written-test case discussion
requirements for effective quality (level 3)
management
4 analyze the strategic issues in quality Analyse
management, including current
issues and developments (level 4)
Bloom’s Taxonomy:
1: Remembering
2: Understanding
3: Applying
4: Analyzing
5: Evaluating
6: Creating
Course
PO1
PO2
PO3
PO4
PO5
PO6
Outcomes (CO) PO7
CO 1 3 2 1 1 1 2 -
CO 2 3 2 2 - - - -
CO 3 2 3 - - - - -
CO 4 2 1 - - 2 - -
Average 2.5 2.0 1.5 - 1.5 2.0 -

148
Course Name Project Management
Course Credit 4
Contact hours 3-0-1

(L-T-P)
Semester VI

 To make students understand the basics of project management including
characteristics, process and planning.
 To impart knowledge and skills on how to identify, select, plan, schedule,
and execute as well as close projects which are time, cost and quality
bound.
Outcome (CO) CO1: Learn the foundations of project management, characteristics, processes,
planning, communication, and to recognise risk factors in project management.
CO2: Interpret and execute the project identification and selection process, and
evaluate projects accordingly.
CO3: Summarize and execute the stages of project planning.
CO4: Apply estimation procedures, Gantt Chart, Network scheduling (PERT &
CPM) methods for time and cost management in projects.
Pre-Requisite Basic knowledge of Excel, and probability theory.

Basics of Project Management
Introduction, Need for Project Management, The Project Life Cycle, The Project
Manager (PM), Project Management Processes, Principles & knowledge areas,
Integrating Mission, Objective, Goal and Projects.
UNIT II
Project Identification and Selection
SWOT Analysis to evaluate the strengths, weaknesses, opportunities, and threats
to a project, Selection Criteria (both financial and non-financial), Project charter.
UNIT III
Project Planning
Project Planning, Stake holder management, Communication, Scope planning,
Work Breakdown Structure (WBS) & Decomposition, validate scope.
149
UNIT IV
Time & Cost Management
Cost estimates, budget, Resource allocation, Activity, Schedules, Gantt Chart,
Network scheduling – PERT & CPM, Cost estimates, budget, Resource
allocation. Control & Variation analysis. Project Crashing
UNIT V
Project Risk Management
Risk & Risk Management, Risk Identification, Risk Assessment, Plan response,
Control.

Exercises 34. Do SWOT analysis for a project.
35. Calculate Payback period, Net Present Value (NPV) and Return on
Investment (ROI) using Excel.
36. Prepare Gantt chart using Excel.
37. Develop Scope Statement and WBS for project.
 Gray, C.F. & Larson, E.W. (2021). Project Management: The
Managerial Process (8th ed.), McGraw-Hill.
 Gopalan, M.R. (Mantel, S., Meredith, J., Shafer, S.) (2014). Project
Management Core Textbook, 2nd Indian ed., Wiley, India.
Other Readings
 Chandra, P. (2017). Projects: Planning Analysis, Selection, Financing,
Implementation and Review, McGraw Hill.
 Gido, J. & Clements, J.P. (2011). Successful Project Management,
South-Western College Publishing.

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2

150
Quiz, Assignments,
discussion

Written-test

5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 2 1 - - -
CO 2
3 3 - 2 -
CO 3
3 3 - - -
CO 4
3 3 - 2 -
Average
2.75 2.5 - 1 -

151
Course Technology Management
Name
Programme BBA(H)
Batch 2022-26
Course O06
Code
Course 4
Credit
Contact 2-0-2
Hours

Type
Semester VI
Aims and The course focuses on Management of Technology

 For business process improvement.
Objectives
 Identifying technology that can solve organisational issues
 Implementing new technology through pilot program & team
 Learn to create customer benefit through technology planning &
design
 Develop operational & control procedures in Indian as well as global
context.
Outcome 1. Familiarise with importance of technology for any business.
2. Plan & select technology compatible with company business process.
3. Design the new technology & validate it.
4. Implement new technological changes in line with existing system
5. Align technology with the social and human aspects.
Pre- Basic knowledge in Operations Management

Requisite
Course UNIT I
Evolution of Technology; Effects of New Technology, Technology
Innovation; Invention-Innovation-Diffusion, Revolutionary and Evolutionary
Innovation, Product and Process Innovation, Technology Indicators
UNIT II
Strategic implications of technology & technology assessment & forecasting
Technology - Strategy Alliance, Convergent and Divergent Cycle, Balanced
152
Approach, Technology Choice, Technological Leadership and Followership,
Technology Acquisition, Technological Forecasting
UNIT III
Organizational implications of technology
Relationship between Technical Structure and Organizational Infrastructure,
Flexible Manufacturing Management System (FMMS)
UNIT IV
Financial aspects in technology management
Improving Traditional Cost Management System, Barriers to the Evaluation
of New Technology
UNIT V
Social & human aspects in technology management
Technological Change and Industrial Relations, Technology Assessment and
Environmental Impact Analysis, Integration of People and Technology,
Organizational and Psychological Factors, Organizational Outcome

 Betz, F. (2016). Strategic Technology Management, McGraw Hill.
 Terek, K. (2016). Management of Technology, McGraw Hill.
 Rastogi, P.N. (2016). Management of Technology and Innovation.
PHI.
Other Readings
 PPTs and Handouts will be shared

Course Outcomes
No. (CO) Activity
Level
1 CO1 K2 Lectures, Presentation, & Quiz, Assignments,

Quiz
Project discussions and

2 CO2 K2 & K3 Lectures, Small projects & presentation
Report
3 CO3 K3 & K4 Live project validation

Projects & Report
153
Identify technology
4 CO4 K5 & K6 Prototype assessment
(Case), Validate
K4 & K6 Identify social issues & Proposal assessment &

5 CO5
Choose Right Technology presentation
Bloom’s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analysing
K5: Evaluating
K6: Creating


PO1
PO2
PO3
PO4
PO5
CO 1 3 2 1 - -
CO 2 3 3 - 2 -
CO 3 1 3 2 1 2
CO 4 - 2 1 3 2
CO5 - 2 3 1 3
Average 1.4 2.4 1.4 1.4 1.4

154
Course Name Personality Development And Corporate Readiness
Course Credit 4
Contact hours 1-0-1

(L-T-P)
Course Type Professional Skill Development (Value added course )
Semester VI
Objectives The objectives of this course is to instill certain skills and language abilities in
the undergraduate students to shape their personality to be a good management
graduate needed for corporate set-up.
Outcome (CO) CO1: To understand the obtain knowledge from varied domains
CO2: To develop critical analysis abilities and working in a group to form a
perspective.
CO3: To understand the purpose of interviews and to identify different types of
professional interviews and prepare accordingly
CO4: To articulate the importance of self-presentations
Pre-Requisite Basic knowledge of Excel, and probability theory.

Effective Conversation
Small talks- HOWs of initiating a conversation, WHATs of Continuing a
conversation, HOWs of ending a conversation, Situational Conversations.
.
UNIT II
Goal Setting & Time Management
What is goal setting? Sharing anecdotes to mediate comprehension of the
concept and individual goal setting. Time Management-Understanding time,
managing time, Planning and distributing time judiciously in a day
UNIT III
Etiquette & Mannerism
What are etiquette and netiquette? Appropriate etiquettes, Netiquettes used for
business communication
UNIT IV
Group Discussion- Understanding the nature of discussion, Difference between
debate and discussion, Ways to form and present the arguments, Ways to
defend.
155
UNIT V
Personal Interview: To understand the process of interview, types of interview
and industry expectations and to learn the skills of appearing in an interview and
being successful in it.

Exercises  Do SWOT analysis for a project.
 Calculate Payback period, Net Present Value (NPV) and Return on
Investment (ROI) using Excel.
 Prepare Gantt chart using Excel.
 Develop Scope Statement and WBS for project.
 Gopalswamy Ramesh and Mahadevan Ramesh- The Ace of Soft Skills, Tenth
Edition, Pearson (India), 2019
 S P Dhanavel- English and Soft Skills, Orient Black Swan, 2019
Other Readings
 Peggy Klaus, The Hard Truth about Soft Skills.
 The Time Trap : The Classic book on Time Management by R. Alec Mackenzie

Course Outcomes
No. (CO) Activity
Level
1 CO1 K2 Continuous Evaluation

Lectures, Class Activity
2 CO2 K4 Lectures, Classroom Practice Continuous Evaluation

Sessions
3 CO3 K2, K3 Continuous Evaluation

Classroom Practice Sessions
4 CO4 K4, K5 Classroom Practice Sessions Continuous Evaluation
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
156
K5: Evaluating
K6: Creating
PO1
PO2
PO3
PO4
PO5
CO 1 1 3 - 3 -
CO 2
2 3 1 3 -
CO 3
1 3 1 3 -
CO 4
2 3 - 3 -
Average
2.75 2.5 - 1 -

Semester VII
SEMESTER VII
COURSE CODE COURSE TITLE FULLMARKS CREDIT
BBAH-7.1 Customer Relationship Management 100 6
BBAH-7.2 Corporate Taxation 100 6
BBAH-7.3 Employee Health and Well Being 100 6
BBAH-7.4 Business Process Re-engineering 100 6
Total 400 24
157
Course Customer Relationship Management
Name
Course BBAH-7.1
Code
Course 6
Credit
Semester VII
Aims and The course aims at broadly to make the students understand the
organizational need, benefits and process of creating long-term value for
Objectives
individual customers, to disseminate knowledge regarding the concept of
CRM and CRM technologies, to enable the students understand the
technological and human issues relating to implementation of Customer
Relationship Management in the organizations.
Course After attending the classes student will be able to:
Intended 1. Understand the basic concepts of customer relationship management.
Learning 2. Understand marketing aspects of customer relationship management.
Outcome 3. Analyse the role of customer relationship management in an organisation.
4. Apply the basics of operational Customer relationship management.
Course UNIT I
Outline Introduction to CRM, Types of CRM, CRM Building Blocks, CRM
Strategies, CRM Challenges,
UNIT II
CRM Planning, CRM Objectives, CRM Readiness checklist
UNIT III
Calls Centre: Concept and Evolution, Calls centre functionality, Team
building
UNIT IV
Role of CRM technology, Web based customer support, Use of CRM in
banks and telecom.
UNIT V
HRM in CRM, IT for CRM, CRM and Data-ware Housing
 Chaturvedi, M., & Chaturvedi, A. (2008). Customer relationship
management: an Indian perspective. Excel Books.
 Peppers, D., & Rogers, M. (2004). Managing customer relationships: A
strategic framework. John Wiley & Sons.
158

Course Outcomes
No. (CO) Activity
Level
Quiz, Assignments,
1 CO1 K2

Quiz, Assignments,
discussion

Written-test

5 CO1
Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
159
CO 1 2 1 - - -
CO 2
3 2 - 2 1
CO 3
3 2 - - -
CO 4
3 3 - 2 -
Average
2.75 2 - 2 1

Course Corporate Taxation

Name
Course BBAH-7.2
Code
Course 6
Credit
Semester VII

1. To enable students to understand the general objectives of taxation
Objectives
and know the difference between tax planning and tax avoidance.
To help the students to prepare tax computations (direct and
indirect)
2. To provide tax advice to individuals and companies in different
scenarios. To familiarize the students with how individuals and
businesses comply with various provisions of tax.
Intended CO-1 Understand the meaning of tax and classify the types of taxes;
Learning recognize the previous year and assessment year for the purpose of
Outcome computing income chargeable to tax under the Income Tax Act, 1961.
CO-2 Apply the Income Tax Act 1961 in computing the taxable income,
under the five heads of income: salary, house property, business and
profession, capital gains, other sources and GST.
CO-3 Analyse the Tax liability of Different Person for applying

160
relevant Tax Slabs
CO4 Evaluate Tax Liability for Tax Planning.

Pre- Basic knowledge of accounting and finance.
Requisite
Course UNIT I
Outline Income tax law - An overview, definition of important terms like agricultural
Income, the concept of income, assesse, previous year, assessment year,
company, resident & tax liability, charge of Income, head of income,
Exemptions.
UNIT II
Heads of income, income from head salary, house property, income from
head business and profession, income from head capital gains and income
from other sources.
UNIT III
Deduction under chapter VI-A, tax deduction at source (TDS), computation
of Gross Total Income and tax liability of individuals.
UNIT IV
Corporate Tax Liability (Normal vs MAT).
UNIT V
Introduction to Indirect taxes; Goods and Service Tax
References Text and References:
Text Books
 Singhania,V.K.,& Singhania, M.,(2022), Students‟ Guide to Income

Tax including GST (60 th edition), Taxmann Publications.
 Ahuja, Gupta Girish, et al. (2022)., Practical Approach to Direct &
Indirect taxes: Containing Income Tax and GST, Bharat Law House
Publications.
Other Readings
 Gaur, V.P et al., (2022), Income Tax Law & Practice, Kalyani
Publishers.
Mehrotra, H. C & Goyal, S. P (2022), Income Tax Law &

Practice, Sahitya Bhawan Publications.
161

Course Outcomes
No. (CO) Activity
Level

Quiz, Assignments,
2 CO2 K3
Quiz, Assignments,
and discussion

Written-test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating


PO1
PO2
PO3
PO4
PO5
CO 1 3 1 - - -
CO 2
3 3 1 - -
162
CO 3
3 3 2 - -
CO 4
3 3 2 2 -
Average
3 2.5 1.25 .5 -

Course Name Employee Health and Well Being
Course Credit 6
Contact hours 4-1-1

(L-T-P)
Semester VII
Objectives The objectives of the course are:

 To Identify essential components of effective workplace health
promotion programs
 To Discuss the benefits of workplace health promotion to employees and
employers
 To plan better workplace health and wellbeing promotion programs
Course After studying this course, the students should be able:
Outcome (CO) CILO 1 To define and describe employee health and wellness.
CILO 2 To apply the knowledge of management issues for better health
promotion programs.
CILO 3 To analyse the plans for better implementation of health and
wellbeing plans
CILO 4 To analyse different employee health and wellbeing promotion
plans and
CILO 5 To analyse employee health and wellbeing programs in newly
emerging sectors of work.
Pre-Requisite Foundation Course in Principles and Practices of Management
UNIT I
Course Outline Concepts of Employee health and well-being
Meaning of employee health and wellbeing, Why this is so very important?,
Dimensions of employee Health and well-being, Evolution of the concept,
163
Lifestyle and Health Promotion concepts contributing in employee health and
wellbeing.
UNIT II
Data collection for employee health and Well-being plans
Pursuing health related goals, Linking incentives to workplace promotion
programs, Wellness Teams and Champions, Data Collection for Evidence
Based Workplace Wellness Programs
UNIT III
Employee Health practices
Health assessment, Enhancing fitness and physical activity, Addressing obesity
and other lifestyle related issues, Worksite nutrition program, Tobacco
prevention and control at workplace, Stress management at workplace,
Employee assistance programs, Best practices in Workplace Wellness, Creating
Supportive Environments.
UNIT IV
Employee Wellbeing programs
Elements of managing workplace heath and wellbeing: Management of
promoting employee health, Management of employee job and growth,
Management of people, collaborators, and stakeholders, Management of a health
promotion unit or department, Management of program design, planning, and
delivery.
UNIT V
Emerging trends in Employee Health and Well-being practices
Challenges and opportunities in small scale industries, Work-from-home and
employer‟s concern for employee health and wellbeing.
Exercises 38. Do a data collection plan for employee health program.
39. Analyse ROI of employee health program.
40. Research on employee health and wellness program.
 O‟Donnell, M.P. (2017). Health Promotion in the Workplace, 5th Ed. Art
and Science of Health Promotion Institute, Troy, MI. ISBN: 978‐
1539653561
 Gallup Well Being Index. (2017). State of American Well Being: State
Well Being Rankings
Other Readings
 Hunnicut, D. & Leffelman, B. (2007). WELCOA‟s Well Workplace
Initiative 7 Benchmarks of Success, WELCOA Absolute Advantage
 Leutzinger, J. (2005) Building your wellness budget.
 Harvard Business Review
 People Matters.

164
Course Outcomes
No. (CO) Activity
Level
Case Assignments,
1 CO1 K2

2 CO2 K4
test

case discussion

4 CO4 K3
test

5 CO5 K3
test
Bloom‟s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analyzing
K5: Evaluating
K6: Creating

PO1
PO2
PO3
PO4
PO5
CO 1 3 - - - -
CO 2
3 - - - -
CO 3
3 - - - -
CO 4
3 - - - -
CO 5
3 - - - -
Average
3 - - - -

165
Course Business Process Re-engineering

Name
Programme BBA(H)
Batch 2022 - 26
Course BBAH-7.4
Code
Course 6
Credit
Contact 2-1-3
Hours (L –
T – P)

Type
Semester VII
Aims and This course will provide students with

 The basic principles for analysing business methods, procedures and
Objectives
systems in the business organizations
 Look at the constraints that limit improvements in the existing
business process even if it is successful
 Process to extensively redesign the business process to achieve
reduction in cost and remove wastages & bottlenecks in large scale.
Outcome 1. Analyse & evaluate existing business processes.
2. Re-evaluate existing practice in quality system, operations, SCM,
costing, post sales service and agility.
3. Develop dramatic & drastic systems to bring about radical changes by
looking for improvement opportunities
4. Design a cutting-edge future process map
5. Validate and implement the new design
Pre- Basic knowledge in Operations Management, Quality Systems, SCM,
Requisite Planning Process, ERP and data analysis.
166
Course UNIT I
Conceptual Foundation of Business Process Re-engineering; Process
Improvement and Process Redesign; the benefits of business re-engineering.
UNIT II
Identification, mapping, benchmarking and improvement
Process identification and Mapping; Role/Activity Diagrams; Process
Visioning and Benchmarking: Business Process Improvement.
UNIT III
BPR design
Business Process Redesign; Man Management for BPR Implementation; Re-
organizing People and Managing Change.
UNIT IV
Technology in BPR
Role of Technology in BPR; Challenges of business change; Success factors
in re-engineering; The assessment of business re-engineering.
UNIT V
Best practices
Best Practices in BPR, BPR Experiences in Industry (Cases of Nissan, Xerox,
HP)
 Radhakrishnan, R. (2012). Business Process Reengineering: Text and
Cases, Prentice-Hall.
 Jayaraman, M.S. (2016). Business Process Re-engineering (1st ed.).
Tata McGraw Hill.
Other Readings
 Carr, D.K. (1995). Best Practices in Reengineering. McGraw-Hill New
York, NY.
 Dey, B.R. (2005). Business Process Re-Engineering and Change
Management. Biztantra Publication.
 PPTs and Handouts will be shared

Course Outcomes
No. (CO) Activity
Level
Assignments –
1 CO1 K2 & K3
Case Presentation & Report Presentation & Report
Project discussions and

2 CO2 K4 & K5
Project & Presentation presentation
167
3 CO3 K5 & K6 Live project validation
Projects & assignments
Improvement identification
4 CO4 K6 Live assessment
(Case), & Design.
K5 & K6 Implementation of design in

5 CO5 to system to improve Presentation & Report
processes.
Bloom’s Taxonomy:
K1: Remembering
K2: Understanding
K3: Applying
K4: Analysing
K5: Evaluating
K6: Creating


PO1
PO2
PO3
PO4
PO5
CO 1 3 3 - 2 2
CO 2 3 3 1 3 -
CO 3 3 3 1 3 3
CO 4 3 3 2 3 1
CO5 3 2 2 3 2
Average 3 2.8 1.2 2.8 1.6

168
Semester VIII
SEMESTER VIII
COURSE CODE COURSE TITLE FULLMARKS CREDIT
BBAH-8.1 Dissertation (Research Project) 200 12
Dissertation (Research Project)
Dissertations and research projects are an opportunity to focus on particular question, and plan
and undertake your own research to explore it further. Many students really enjoy being an
independent researcher and becoming the expert on their work. The format varies depending on
the disciplinary context, subject area, your research questions and the project. The student may
be reviewing the literature, analysing a novel, developing and testing a new method or doing a
work-based project. However there are some common factors:
 They are an independent piece of work. You will be working under supervision to some extent
and may be collaborating with others, but ultimately you are submitting a piece of independent
thought and writing.
 They tend to have a large word count. This is to allow you to do sufficient in-depth analysis and
discussion of the topic.
 They require a large investment of time, thought and energy throughout the process. As a
significant body of academic work, you need to maintain effort whilst reading, researching,
thinking, writing and redrafting it.
169
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170

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Bachelor of Business Administration (Honours)

(Four Years Full Time Programme)

PROGRAMME STRUCTURE & SYLLABUS

Birla School of Management

1.1. Duration of the Programme

1.2. Programme Goals

1.2.1. To understand the business concepts and principles.

1.3. Programme Outcome

1.4 The Programme Highlights

UNDER CBCS PATTERN

Discipline Specific Elective Courses:

DSE – Finance DSE – Marketing DSE – Human DSE – Operations

DSE – Finance DSE – Marketing DSE – Human DSE – Operations

F04- Corporate M04- Rural H04- Industrial O04- Total Quality

F05- Corporate M05- Services H05- Organizational O05- Project

F06- Capital M06- Advertising H06-Human Resource O06- Technology

C-1 GE-1 SEC-1

Semester I C-2 GE-2 28

C-7 AECC-1 GE-3 SEC-3

Semester III C-8 GE-4 29

Semester V C-13 DSE-1 AECC-2 SEC-5 22

C-14 DSE-3 SEC-6

Semester VII CC-17 24

Semester VIII SEC-7 12

Total Credit (After 4 years) 186

BBAH-2.4 Quantitative Methods-II (Business Statistics)

Course EFFECTIVE ENGLISH COMMUNICATION SKILLS

Credit 4(3-T, 1-L)

Course By the end of the course, the students will be able to

Pre-requisite Intermediate level vocabulary and knowledge of basic structures in

Course UNIT I: Mastering Listening Skills

UNIT II: Improving Oral Proficiency in English

UNIT III: Crtitical Comprehension Skills

UNIT IV: Writing Clearly & Coherently

UNIT V: Communicating with Technology

Lab Lab-1 Credit

Pedagogy Communicative Language Teaching includes techniques like roleplay,

Evaluation Following the principles of continuous assessment, different activities

Reference: Study Materials

Facilitating the Achievement of Course Intended Learning Outcome

Classroom Assessment Bloom’s

Speak coherentlyDialogue, role play,

Use Technology for Composition

Course Name Quantitative Methods-I

Course Code BBAH-1.2

Contact hours 4-1-1

Course Type Generic Elective Course (GEC)

Aims and The objectives of this course are

Unit II Differential and Integral Calculus

Unit III Matrices and System of Linear Equations

Unit IV Linear Programming Problem

Unit V Transportation and Assignment Problem

Evaluation  End Semester Assessment- 70%

Facilitating the achievement of Course Outcomes

Lectures, case discussion Quiz, Assignments,

Hands-on test, Quiz,

Problem discussion, case Quiz, Assignments,

Problem solving, laboratory Hands-on test,

Lectures, case discussion Quiz, Assignments,