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    Print Media

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    kiwanmarylynn3

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    © All Rights Reserved
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    Print Media

    Uploaded by

    kiwanmarylynn3
    4 views1 page

    Original Title

    print media

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    4 views1 page

    Print Media

    Uploaded by

    kiwanmarylynn3

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Simply stated, print media is the printed version of telling the

    news, primarily through newspapers and magazines. Before the


    invention and widespread use of printing presses, printed materials
    had to be handwritten and posted in a public area much like today's
    posters. Therefore, is print media really dying?

    First of all, here are a few statistics that might convince you
    that print media is still important: 70% of households with an income
    above $100,000 are newspaper readers, 95% of people under 25
    years old read magazines, print readers usually spend 20 minutes or
    more with their publication in hand, while a typical visitor to a digital
    news site sticks around for less than five minutes…
    Second, print media presents plenty of benefits. Remarkably,
    trust and digital fatigue keep print alive. Consumers perceive
    traditional media channels as more trustworthy than online media.
    With the worry of fake news and how quickly things are posted and
    shared online, people find it harder to trust what they read digitally. In
    addition, print media is tangible. Print offers an experience for the
    senses that the web can’t match. You can smell ink and feel paper. A
    consumer takes a brochure with them and don’t need Wi-Fi to access
    the information.
    Third, some have speculated that later generations will not
    have this “instinct” to trust print over digital and hypothesize this will
    lead to a decline in print. However, studies don’t support this
    projection. In fact, a study found 92% of 18 to 23 year olds find it
    easier to read print over digital. It seems digital fatigue is affecting all
    generations. Added to this, print media is relatable. Not everyone uses
    the Internet as their top information source. And not every target
    audience came of age in the digital era.

    Going back to the question we posed at the beginning of this


    article, and after having gone through the print media statistics and
    benefits we presented, we can definitely say that print media is not
    dead. Conclusively, what are the challenges faced by the print media?

    https://financesonline.com/print-marketing-statistics/

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