Self-Assessment 3
Self-Assessment 3
Self-Assessment 3
Source: Originally called Ethnocentrism Scale, from Neuliep, J.W., & McCroskey, J.C. (1997). The Development of a U.S. and
Generalized Ethnocentrism Scale. Communication Research Reports, 14, 385-398. Co-created by Neuliep and McCroskey.
Permission granted by Neuliep and on McCroskey’s website (http”//www.jamescmccroskey.com/measures/).