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Business Plan

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BACKGROUND OF THE BUSINESS

Brief History of the Business

A kiosk refers to a small, temporary, stand-alone booth used in high-traffic


areas for marketing purposes. A kiosk is usually manned by one or two individuals
who help attract attention to the booth to get new customers. Retail kiosks are
frequently located in shopping malls or on busy city streets with significant foot
traffic and provide owners with a low-cost alternative to market their products or
services.

Brief History of the Product


Originally from Chiu Chow and Fujian provinces, fishballs have been a popular dish in
Southern China since the Qing dynasty. But it was Hong Kong which made them internationally
famous. At first, fishballs in Hong Kong were served closer to the Chiu Chow style—white and
boiled—to pair with noodle soup. But to make the fishballs even more flavorful, Hongkongers
started to fry them, giving them a golden coating. Fried fishballs were first popularized by street
hawkers, who sold them amongst other snacks from wooden trolleys. But while most street
hawkers have been taken off the streets, the fishball has lived on, an enduring symbol of the
city. In our food, our economics, our culture—and our politics, the fishball is Hong Kong.

Source: https://amp.scmp.com/magazines/hk-magazine/article/2037736/sex-money-food-
politics-how-hong-kongs-humble-fishball-defines

Gulaman is the Filipino term for agar-agar or kanten, a gum extracted from
algae, but the name also refers to a broad category of Filipino dishes which are made
with the same ingredient. Sharing similar characteristics with gelatin, gulaman is
usually used to create various jelly-like desserts, puddings, and thick syrups.

Source: en-academic.com

Information of the Business


A food kiosk is a small business that purchases the product’s ingredients from the
market. The total number of snacks sold each day is the total amount of snacks requested by
clients Food kiosks are a cost-effective enterprise because the products sold are inexpensive

Form of Ownership

Food Kiosk is a form of sole proprietorship.

THE BUSINESS GOALS VISION, MISSION AND OBJECTIVES


Vision: To be the most lucrative finger food business by providing a high-quality snack and
providing a delicious product to more people.
Mission: To provide high-quality snacks at a reasonable price, boost customer happiness, and
prepare them in a clean environment.

Objectives:
-To deliver excellent service and high-quality finger food at a reasonable price
-To be Brgy’s best-selling fishball and palamig Leyte’s Jaro
-To increase customer traffic and snack sales

BENEFITS TO THE COMMUNITY


Brief Statement of the Business Social Responsibility in Economic, Community and
Human Resources Development
Because it creates high-quality and distinctive items, the Food Kiosk plays an important
role in our community. Because our product is a popular Filipino food, Fishballs have some
nutritional value because they are high in vitamins and minerals. Present the importance of fish
to our community in terms of producing items that will be supplied at a reasonable price to meet
client demand. i practice the use of tree leaves: thatching handicrafts created from coconut trees
to serve as design materials for our tent, and at the same time we employ indigenous materials
found in our area to attract customers
EXECUTIVE SUMMARY
Brief Description of the Product
In Japan, snack foods are referred to as “finger foods, “while in China, they are simply
referred to as “snacks,” snack foods have been around for long time, albeit the name was only
Used in the last few decades, fishball, and palamig are examples of traditional snack foods The
products mentioned carter are the ones to use in this business. Our idea is to provide fresh snacks
at a reasonable price for our customers.

Brief Profile of the Entrepreneur


The entrepreneur behind this business is a single individual operating as a sole
proprietorship. As the sole owner, this entrepreneur has full control and decision-making
authority over the business.
The entrepreneur has extensive experience and expertise in the snack food industry,
having worked in this sector for many years. They possess a deep understanding of the local
market, consumer preferences, and industry trends.

MARKETING PLAN
Description of the Product
Fishball are deep fried snacks composed of rounded meat balls made from fish paste
with yummy sauce The fishball sauce is a sweet and salty sauce with a thick consistency. The
sauce is made by mixing water brown sugar, soy sauce cassava flour or cornstarch, onion garlic
and seasonings in a large saucepan Fishball can also be eaten as snack. This is best for kids or
even kids-at-heart This is budget friendly simple to prepare and yummy.
Palamig refers to various Filipino traditional sweet chilled beverages that usually include
jelly-like ingredient. They can come from various flavors They are that usually sold by street
vendors as refreshment.

Comparison of the Products with its Competitors


The entrepreneur product offer a lower price than of its competitors nearby our place. The
product is absolutely safe and has features that our competitors don’t have such as yummy
fishball in mixture of pulverized fish and flour and buko mix on our palamig. These products
will probably satisfied the taste of the customers.

Location Our business


Will be located at Brgy. Olotan Jaro, Leyte.
MARKET AREA
Main Customer
The firm will target residents of Olotan, Jaro Leyte, for instance because we have reasonable
snacks. Our major customers will be five to thirty years old who can afford one peso for one
fishball and five peso for one 3x10 cellophane for palamig.

Selling Price
Entrepreneur’s product will be sold at 1 pesos per fishball and 5 pesos per one 3x10 cellophane
of palamig

Total Demand
The total number of fishball and palamig demanded by the customer is 150 pieces for fishball
and 1 jag of palamig.

Promotional Measures
In order to sell our product, we will advertise our company on social media. including its phone
number . contact person, and name: The purpose of the contact name is for orders that costumer
will request.

Marketing Strategy
Since I am directly involved in all aspects of the business, they can ensure a high level of
personalized customer service.
Provide attentive, responsive, and friendly service to build a loyal customer base through
positive experience. Lastly, we will provide tarpaulin with our business logo to attract our nearby
passers customers.

Marketing Plan
To promote and distribute our product, I will need an amount of ₱700. That amount will be the
cost for advertising .
PRODUCTION PLAN
Production Process
Production will start buying the ingredients that are needed in making fishball palamig. Then we
will start preparing the materials needed in cooking in fishball and also the materials needed in
making palamig.

Factory Location and Layout poll


The production place of our business will be located at Brgy Olotan Jaro, Leyte

Raw Materials
The raw materials needed in our business: The key raw materials are: Fishball: Pulverized fish
and Flour; Palamig: Buko (coconut).

Raw Materials Availability

The raw materials is available at near city which is Carigara, Leyte since there are many seafoods that are found in their
locality.

ORGANIZATION and MANAGEMENT

Form of Business

The legal form of this business is a sole proprietorship. A sole proprietorship is a business owned and operated by a single
individual. This structure is the simplest and most common form of business organization.

Organizational Structure

As the sole proprietor, Raymart Garrido will be responsible for all aspects of the business operations, including
management, production, finance, and sales. Raymart Garrido will be the sole decision-maker and will have complete
control over the business.

Business Experience and Qualifications of the Entrepreneur

Raymart Garrido has 2 years of prior experience in chief manager. Raymart has the necessary skills, knowledge, and
expertise to successfully operate this business
Pre-operating Activities

As a sole proprietor, the key pre-operating activities will include securing the necessary licenses and permits,
setting up the business location and developing the initial product or service offerings.

FINANCIAL PLAN

Underlying Assumptions

1. Based on market research and analysis of the local market trends, I expect the demand for my fishbolis,
palaming, and related products to remain stable throughout the year, with potential for seasonal
fluctuations. I have accounted for these variations in my sales projections.
2. I have set the prices for my products (pulverized fish at P150, flour at P30, gulaman at P50, and oil at P20,
other expenses at 500) based on a thorough analysis of the local market, competition, and my cost
structure. I believe these prices will allow me to achieve my target profit margins while remaining
competitive.
3. I will adopt a just-in-time inventory management approach, purchasing the necessary ingredients and
supplies on the day before the products are to be sold. This will help me minimize storage costs and ensure
the freshness of the products.
4. All product preparation will be completed between 5:30 AM and 9:30 AM each day, with the goal of
having the products ready for sale by 10:00 AM. This tight production schedule will allow me to efficiently
utilize my time and resources as the sole proprietor.
5. My financial projections, including the initial project cost of P80,000 and the expected revenue and
expenses, are based on realistic and conservative assumptions. I have accounted for potential risks and
contingencies in my financial planning.

Project Cost

PRODUCTS PRICE
Pulverized fish 150.00
Flour 30.00
Oil 20.00
Gulaman 50.00
Other Expenses 500.00
TOTAL 800.00
Security Loan

Since loan is not needed, security loan is not needed.

Profit and Loss

Cash Flow Statement

Financial Analysis

SWOT ANALYSIS

Strengths

 Ability to respond quickly to costumers


 Good reputation
 Good quality and unique products
 Good location
 Reasonably priced
 Good behaviour of the entrepreneurs
 Has a good features

Weaknesses

 Competitors
 Lack of resources
 Location
 Financial risk

Opportunities

 Expand in other areas


 Increase business by networking
 Increase business production
 Contract in other areas

Threats

 Environmental affects
 Hitch to be faced
 Poor suppliers
 Weather condition
 Political effects

ACTIVITY MONTH
May
1. Market Analysis
2. Strategies
Organizational
Financial
Production

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