Business Plan
Business Plan
Business Plan
Source: https://amp.scmp.com/magazines/hk-magazine/article/2037736/sex-money-food-
politics-how-hong-kongs-humble-fishball-defines
Gulaman is the Filipino term for agar-agar or kanten, a gum extracted from
algae, but the name also refers to a broad category of Filipino dishes which are made
with the same ingredient. Sharing similar characteristics with gelatin, gulaman is
usually used to create various jelly-like desserts, puddings, and thick syrups.
Source: en-academic.com
Form of Ownership
Objectives:
-To deliver excellent service and high-quality finger food at a reasonable price
-To be Brgy’s best-selling fishball and palamig Leyte’s Jaro
-To increase customer traffic and snack sales
MARKETING PLAN
Description of the Product
Fishball are deep fried snacks composed of rounded meat balls made from fish paste
with yummy sauce The fishball sauce is a sweet and salty sauce with a thick consistency. The
sauce is made by mixing water brown sugar, soy sauce cassava flour or cornstarch, onion garlic
and seasonings in a large saucepan Fishball can also be eaten as snack. This is best for kids or
even kids-at-heart This is budget friendly simple to prepare and yummy.
Palamig refers to various Filipino traditional sweet chilled beverages that usually include
jelly-like ingredient. They can come from various flavors They are that usually sold by street
vendors as refreshment.
Selling Price
Entrepreneur’s product will be sold at 1 pesos per fishball and 5 pesos per one 3x10 cellophane
of palamig
Total Demand
The total number of fishball and palamig demanded by the customer is 150 pieces for fishball
and 1 jag of palamig.
Promotional Measures
In order to sell our product, we will advertise our company on social media. including its phone
number . contact person, and name: The purpose of the contact name is for orders that costumer
will request.
Marketing Strategy
Since I am directly involved in all aspects of the business, they can ensure a high level of
personalized customer service.
Provide attentive, responsive, and friendly service to build a loyal customer base through
positive experience. Lastly, we will provide tarpaulin with our business logo to attract our nearby
passers customers.
Marketing Plan
To promote and distribute our product, I will need an amount of ₱700. That amount will be the
cost for advertising .
PRODUCTION PLAN
Production Process
Production will start buying the ingredients that are needed in making fishball palamig. Then we
will start preparing the materials needed in cooking in fishball and also the materials needed in
making palamig.
Raw Materials
The raw materials needed in our business: The key raw materials are: Fishball: Pulverized fish
and Flour; Palamig: Buko (coconut).
The raw materials is available at near city which is Carigara, Leyte since there are many seafoods that are found in their
locality.
Form of Business
The legal form of this business is a sole proprietorship. A sole proprietorship is a business owned and operated by a single
individual. This structure is the simplest and most common form of business organization.
Organizational Structure
As the sole proprietor, Raymart Garrido will be responsible for all aspects of the business operations, including
management, production, finance, and sales. Raymart Garrido will be the sole decision-maker and will have complete
control over the business.
Raymart Garrido has 2 years of prior experience in chief manager. Raymart has the necessary skills, knowledge, and
expertise to successfully operate this business
Pre-operating Activities
As a sole proprietor, the key pre-operating activities will include securing the necessary licenses and permits,
setting up the business location and developing the initial product or service offerings.
FINANCIAL PLAN
Underlying Assumptions
1. Based on market research and analysis of the local market trends, I expect the demand for my fishbolis,
palaming, and related products to remain stable throughout the year, with potential for seasonal
fluctuations. I have accounted for these variations in my sales projections.
2. I have set the prices for my products (pulverized fish at P150, flour at P30, gulaman at P50, and oil at P20,
other expenses at 500) based on a thorough analysis of the local market, competition, and my cost
structure. I believe these prices will allow me to achieve my target profit margins while remaining
competitive.
3. I will adopt a just-in-time inventory management approach, purchasing the necessary ingredients and
supplies on the day before the products are to be sold. This will help me minimize storage costs and ensure
the freshness of the products.
4. All product preparation will be completed between 5:30 AM and 9:30 AM each day, with the goal of
having the products ready for sale by 10:00 AM. This tight production schedule will allow me to efficiently
utilize my time and resources as the sole proprietor.
5. My financial projections, including the initial project cost of P80,000 and the expected revenue and
expenses, are based on realistic and conservative assumptions. I have accounted for potential risks and
contingencies in my financial planning.
Project Cost
PRODUCTS PRICE
Pulverized fish 150.00
Flour 30.00
Oil 20.00
Gulaman 50.00
Other Expenses 500.00
TOTAL 800.00
Security Loan
Financial Analysis
SWOT ANALYSIS
Strengths
Weaknesses
Competitors
Lack of resources
Location
Financial risk
Opportunities
Threats
Environmental affects
Hitch to be faced
Poor suppliers
Weather condition
Political effects
ACTIVITY MONTH
May
1. Market Analysis
2. Strategies
Organizational
Financial
Production