MODEL QUESTION PAPER

Course Name - Business Analytics

1. What do you call Set of disciplines and technologies for solving business problems using data
analysis, statistical models and other quantitative methods?
a. Business Analysis
b. Data Modelling
c. Data Visualization
d. Data Mining
2. Which of the following generates Unstructured Data?
a. Social Media
b. ERP
c. CRM
d. IOT
3. Which phase of SDLC is completely owned by a Business Analyst?
a. Roll Out/Maintainence
b. Definition
c. Design
d. UAT
4. SEO can be categorised under which type of analytics?
a. Web analytics
b. Risk analytics
c. Financial analytics
d. People analytics
5. Which among the following is an example of Geospatial analysis?
a. Demographic information
b. inflation rates
c. Weather Data
d. Market share analysis
6. Which among the following is an example of Economic indicator and financial data?
a. Demographic information
b. inflation rates
c. Weather Data
d. Market share analysis
7. Which among the following is not a Data Visualization Tool?
a. SQL
b. Tableau
c. Qlikview
d. Powerbi
8. Which among the following is programming language with a rich ecosystem of libraries and
frameworks for data analytics such as Numpy, Pandas etc?
a. Python
 b. R
c. Qlikview
d. Tableau
9. What is the correct sequence for the stages of Analytics?
a. Descriptive, Diagnostic, Prescriptive, Predictive
b. Descriptive, Diagnostic, Predictive, Prescriptive
c. Diagnostic, Predictive, Prescriptive, Descriptive
d. Prescriptive, Predictive, Descriptive, Diagnostic
10. Which among the following is the first stage of Analytics?
a. Descriptive Analytics
b. Diagnostic Analytics
c. Prescriptive Analytics
d. Predictive Analytics
11. Which of the following is an example of Prescriptive analytics in HR function?
a. Employee Attrition Dashboard
b. Change in organization policies to increase employee engagement
c. Attrition KPI tracking
d. Maintaining employee retention and attrition
12. Which of the following KPI can help to identify right source of candidate sourcing?
a. Conversion rate of candidate selection
b. Employee engagement score
c. Employee retention percentage
d. Diversity tracing
13. Which of the following is correct sequence in Data Ingestion?
a. Extract, Transform, Load
b. Transform, Load, Extract
c. Load, Extract, Transform
d. Extract, Load, Transform
14. Which among the following is the full form of BICC in context of analytics?
a. Business Intelligence Competency Center
b. Business Intelligence Culture and Center
c. Business Intellect Competency Center
d. Business Information Competency Center
15. Which among the following tool is used in Big Data Technology?
a. Spark
b. SQL
c. BODS
d. Excel
16. Which among the following type of Data can be handled by Data Warehousing?
a. Semi Structured
b. Un Structured
c. Structured
d. Tagged Data
17. Which among the following recommendation technique analyses user behaviour and
preferences to identify patterns and similarities between users?
a. Collaborative Filtering
b. Content based filtering
c. Hybrid Recommender system
d. Matrix Factorization
18. Which technique for recommendation is used in Market Basket analysis?
a. Association Rule Mining
b. Content based filtering
c. Hybrid Recommender system
d. Matrix Factorization
19. Which among the following recommendation technique uses user location, time of day,
device type, and weather conditions, to deliver more relevant and timely
recommendations?
a. Context aware Recommendation
b. Content based filtering
c. Hybrid Recommender system
d. Matrix Factorization
20. What do we call, when you assign a cell in a formula?
a. Cell Referencing
b. Assignment
c. Cell fixing
d. Cell cover
21. What do you call when we write if condition inside an If?
a. Nested If
b. Multiple if
c. multiple condition
d. Looping
22. Which formula is guaranteed to return the phrase “You win!” if the value in cell B6 is 29?
a. IF(B6=29,”Try again!”,”You win!”)
b. IF(OR(B6=29,C6=10),”You win!”,”Try again!”)
c. IF(AND(B6=29,C6=10),”You win!”,”Try again!”)
d. IF(IF(B6=29,C6=10),”You win!”,”Try again!”)
23. What among the following Visualization you will use to visualize trend of runs scored per over by
a Batsman?
a. Line chart
b. Word cloud
c. Pie chart
d. Bubble chart
24. In which type of visualization the area below
the line is filled with the colour of the line.
a. Area chart
b. Line chart
 c. Donut Chart
d. Histogram
25. Which among the following capability of excel allows you to prepare chart using a big data set?
a. Pivot Chart
b. Data Validation
c. Conditional Formating
d. 3D Maps
26. It is a powerful tool which will help the user to collect the data, calculate and summarize
the data, show the user the trends and pattern. Which one of the following is being
referred to ?
a. Pivot table
b. Power Query
c. Power Pivot
d. Power streamer
27. What is the sequence no of Lookup value in the Vlookup formula?
a. 1
b. 2
c. 3
d. 4
28. Which part of the Vlookup formula helps you to select the required column from the Lookup
table?
a. Lookup Value
b. Table array
c. Lookup column index no
d. range lookup
29. Which funtionality can help you to automate tasks in excel?
a. Macro
b. Bot
c. Trace dependents
d. Step guide
30. Which of the same you will use to restrict the nos in the range of 9 to 99 in a cell?
a. Format-->Cells
b. Data-->Validation
c. Filter--> Advanced Filter
d. Format-->Conditional Formating