Lurn Academy - EG Version

The 3 Secrets
That Allowed Me To Sell

247,000+ Online Courses…
& How To Unlock The $315B Information Industry & Turn
Your Existing Knowledge Into A Thriving Online Business…
Lead Trainer: Anik Singal - CEO - Lurn Inc.

Actually - Never Before Revealed Announcement…
Actually
Since 2015 - Never
- I’ve Before
Actually Revealed
Sold 247,371 Announcement…
Courses, Coaching & Consulting Packages
Anik’s results are not typical. His experience as a professional marketer may differ from yours. The data shown
here is for educational purposes only and is not intended to be a return on investment. Your results may vary.
Before We Begin…
4 IMPORTANT Agreements…
11. Agreement #1: I'm Making a Conscious Effort to NOT Share Big Numbers,
Hype or The Even The Results of Others - Transparency.
22. Agreement #2: I Want You To Be ACTIVE. Respond To Me, Take Notes & Be
Mentally Prepared To Take ACTION…
3. Agreement #3: This Is a BUSINESS. No Results Are Typical. All Businesses

3
Need Work & Energy. You Take Ownership, Yes?
About This Training…
This presentation is for educational and information purposes only.
Lurn, Inc., is a direct-to-business sales and marketing education and training company. We do not sell a
business opportunity, “get rich quick” program or money-making system. We believe, with education,
individuals can be better prepared to make investment and business decisions, but we do not and
cannot guarantee success in business. We do not make earnings claims, efforts claims, return on
investment claims, or claims that our training will make you any money. Training generally includes a
hybrid of education, training, and tools/resources. All material is intellectual property and protected by
copyright. Any duplication, reproduction, or distribution is strictly prohibited.
Anik’s results are not typical. His experience as a professional marketer may differ from yours. The data
shown here is for educational purposes only and is not intended to be a return on investment. Your
results may vary.
Lurn makes no representation regarding the likelihood or probability that any actual or hypothetical
investment in the training will achieve a particular outcome or perform in any predictable manner.
Examples and hypothetical scenarios used in this presentation and materials may include information
compiled from third-party sources. Lurn believes the third-party information comes from reliable
sources but does not guarantee its accuracy.
Third-party company names, logos, and products are trademarks or registered trademarks of their
respective holders. Use of them does not imply an affiliation with or endorsement or sponsorship of Lurn
or our programs.
Before We Begin…
4 IMPORTANT Agreements…
11. Agreement #1: I'm Making a Conscious Effort to NOT Share Big Numbers,
Hype or The Even The Results of Others - Transparency.
22. Agreement #2: I Want You To Be ACTIVE. Respond To Me, Take Notes & Be
Mentally Prepared To Take ACTION…
3. Agreement #3: This Is a BUSINESS. No Results Are Typical. All Businesses

3
Need Work & Energy. You Take Ownership, Yes?
4. Agreement #4: YES, I Have an Opportunity To Work with Me & The Lurn
4
Team At The End - After 20+ Years, Best Deal Ever (My Opinion). BUT, First…
Over The Past 20 Years, I’ve
Personally Launched & Helped
Students Launch…
3 Types Of
Information Businesses…
Courses: You Want To Create An Online
Course To Teach Others About Skills You Have Or
Something You’re Passionate About…
Coaching: You Want To Do Group Or 1-on-1

Coaching To Help Others Change Their Lives In A
Positive Way…
Consulting: You’re An Expert At Something

& Want To Work Closely With Someone…
Done WITH You or Done FOR You…
Here’s Why I LOVE This Business Model…
⭘ High Margins
⭘ No Products To Buy
⭘ No Rent, Warehousing or Staff
⭘ Don’t Need An Audience To Start
⭘ Internationally Scalable
$315 Billion Information Marketing Industry
Here’s My Simple Model You’ll Learn Today…
Over The Past 3 Years, I’ve Sold Over 200,000+ Courses
& Generated Multiple 8 Figures From Information Products
Annual Revenue Past 3 Years
No Matter What Type Of Information Business You Want To Create…
I’ve Already Had HUGE Success With It…
(Along with Thousands of Painful & Costly Mistakes)...

Here’s The First Course I Created
(In My Dorm Room)…
I’ve Had Courses In All Kinds of Niches -
But, For 10+ Years Committed To Lurn
Studying Personal World of Playstation Microsoft

in College Development Warcraft (PSP) XBOX
Breast Potty Training Wealth Online

Feeding! Building Marketing
Here’s My International Bestseller…
⭘ 3 Versions Of The Circle Of Profit Distributed To

Over 500,000 Worldwide…
⭘ Teaches My Proven System For Information

Marketing With A Book + Course…
⭘ One Of My Most Successful Front-End Products

Ever With $704,219 In Sales For The 1st Edition
Here’s My Core Course On Copywriting…
⭘ My Groundbreaking Copywriting
Certification Program That Walks You
Step-By-Step Through Writing Copy That
Sells…
⭘ I’ve Actually Coached Copy To More Than

Twice As Many Students When You Count My
Other Copy Courses & Live Trainings…
⭘ Almost 5,000 Students!
And I’ve Created Dozens Of Courses About
Entrepreneurship, Leadership, & Other Topics…
The Key To This Business Is…
“...If you’ve got an expertise, a passion or experiences that can

positively help anyone in the World - It’s time you TEACH.”
Education is Changing - Get Rid of Institutional & Bring In “Peer To Peer.”

Most Importantly - This Training Is NOT For You If:
You’re Just Looking You Don’t Have Basic You Don’t Have At Least
For Quick Cash - This Computer & Internet 7-10 Hours Per Week To
Model Takes 30-90 Skills… Commit To Making This
Days MINIMUM! Work…
You Don’t Have At You’re Not You’re Not Willing To

Least $1,000 To Invest Comfortable Talking Take On The Innate
Into This Business… Into A Microphone Or Risk of Building A Real
Being In Front Of A Business!
Camera…
How I Intend To Make This
The Most Valuable Hour Of Your Life (So Far)...
⭘ Prove You Don’t Need To Be An Expert

(The Way You Think) To Sell Your
Knowledge & Skills…
⭘ Prove You Don’t Need To Be An Expert (The Way

You Think) To Sell Your Knowledge & Skills…
⭘ Reveal My 3 Secrets To Launching Your

Info Business - FAST…

⭘ Reveal My 3 Secrets To Launching Your Info

Business - FAST…
⭘ How To Find Your PERFECT Topic…



Business - FAST…
⭘ Create a Sellable Course in a Weekend

& Use NO Paid Traffic To Start…


Business - FAST…
⭘ Create a Sellable Course in a Weekend & Use NO

Paid Traffic To Start…
⭘ How To Take Advantage Of An

Incredible Opportunity To Work With Me
& My Team…
⭘ Entrepreneur with 20 Years of Experience, Living in
Maryland...
⭘ Sold Over 247,000 Courses Just Since 2015…
⭘ Sold Multiple 8 Figures Worth of Information

Products Just In 3 Years…
⭘ Worked in Dozens of Different Marketing &

Businesses Over The Years...
Who Am I?
Anik Singal
I Discovered Information Marketing By Accident…
● As A Broke College Student, I Was Going To Classes,

Working & Making A Little Money With Affiliate
Marketing…
● A Guy In An Online Forum Offered To Pay Me $500

To Help Him - My FIRST Consulting Gig!
I Launch My First
Online Offer
I Discovered Information Marketing By Accident…
● I Turned One Client Into Many, Then

Pivoted To Creating An Online Course To
Scale…
● This Was My FIRST Realization How

Powerful Information Marketing Could
Be…
Since Then, I’ve Launched Courses, Coaching & Consulting
In All Kinds Of Niches & Generated Multiple

8 Figures In Sales
I’ve Been Blessed To Partner With & Advise Industry Leaders…
Interviewed For Spoke At Hosted A TEDx Conference At The

Grant Cardone’s Podcast Grant Cardone’s 10X Event Lurn Center With Amazing Speakers
Interviewed By Daymond John Wrote A Partnered With Bob Proctor

Robert Kiyosaki Foreword For My Book, Escape On Several Promotions
I’ve Been Blessed To Partner With & Advise Industry Leaders…
On Stage With World’s Spoke On Stage For Tony

Top Business Minds Robbins About Info Marketing
Got Invited To Consult For The Partnered With Les Brown To

OG Shark - Kevin Harrington! Help Him Sell His Knowledge
Online
Even Shah Rukh Khan From India Invited Me Invited To Richard
All The Way To His House To Consult Him Branson's Home In
Virgin Islands
And I Had The Privilege To Meet & Help People From All Over The World…
When I’m Not Helping Entrepreneurs Make More Money,
I’ve Tried To Help The Less Fortunate Have A Better Life…
⭘ Lurn Has Built Schools for Children

Living In The Slums...
⭘ Already Built 6 Self-Sustainable

Dream Centers!
We’ve Also Funded Entrepreneurs in East Africa –
Adopting Villages...
⭘ So Far, Singal Foundation Has Funded

2 Villages & Helped Bring 2,000+ People Out of
Extreme Poverty!
Through Singal Foundation, Our
Goal Is To Create A World Where
Everyone Has The Opportunity To
Succeed.
...Through Empowerment,
Not "Giving..."
It’s Important To Me
That #LurnNation NOT Just Be About
Making Money But, A Deeper Contribution!
So Let’s Talk About
Selling Your Knowledge Online…
But Before We Even Start…

…Let’s Address The TWO Elephants In The Room…
1
With Information Being Available For
Free On YouTube, Podcasts, Blogs…
“Do People Actually Buy Courses

& Other Info Products?”
2
Do You Have To Be “The Best of
The Best” Expert In Order To
Create An Info Product?
If Everything Is Free, Why Would People Buy Information?
Millions Of Free Videos & Pages…
Courses shown here are not affiliated with or

sponsored by Lurn. Lurn does not know if the
These 3 Courses Alone Attracted Over 47,000 Paying
results are accurate. Results may vary. Customers…
There’s No Reason For Them To Do So, Right?
Millions Of Views & Free Resources…

sponsored by Lurn. Lurn does not know if the Over 270,000 Paying Customers For Just 3 Courses - In
results are accurate. Results may vary. Just One Course Marketplace…
There’s No Reason For Them To Do So, Right?
Millions Of Views & Free Resources…

sponsored by Lurn. Lurn does not know if the
Millions Of People Want To Learn How To Use Excel!
results are accurate. Results may vary.
So Let Me Ask You…
Have YOU Ever
Bought ANY Book Online?
Why Did You Do It?
If Everything Is Free On The Internet?
?
Why Did You Do It?
If Everything Is Free On The Internet?
Organized Information Time Saving - Quality Content -

From Step 1 To Step X, You Don’t Have To Go When There’s Money
Everything Is Organized Through Hundreds Of Involved, Experts Can
& In One Place… Hours Of Content To Afford To Pay More
Find A Few Nuggets… Attention To Details &
The Quality Of The
Courses…
People Buy Courses Too!
And They Do More Of It Every Year…
In 2021, The eLearning Market Was

Worth Over $315 Billion…
By 2028, That Number Is Projected

Grow To Over $1 Trillion!
Market economies and conditions may change. The reference to the size of the industry is not a guarantee of
making money in the market. Figures are obtained from Global Source Insights.
And Where People’s Attention & Money Go, Big Money Follows…
Udemy Received Over $311 Million

In Funding From Investors & Is Now
Worth Over $2 Billion…
(To Be Clear - We’re NOT Talking About Starting The
Next Udemy, Attracting Investors, And Hiring
Thousands Of People…)
Source: Crunchbase.com
These are examples of large-scale online education companies shown only to demonstrate the growing
demand in the industry. We are not teaching you to build a business of this scale and these results are not
reasonable for individual course creators & entrepreneurs. Your results will vary.
MasterClass Received Over

$461 Million In Funding
From Over 43 Investors & Is Now
Worth Almost $3 Billion…
Source: Crunchbase.com
And Just A Few Years Ago,

LinkedIn Bought The Online Course
Company
- Lynda - For $1.5 Billion!
Source: BusinessInsider.com
So Let Me Ask You This: S
Do You Agree People Are Spending
Massive Amounts Of Money For
Online Information & It’s Created A
Huge Opportunity?
Type ‘Yes’
This Massive Growth Of Online Learning
Has Helped People All Over The World
Start Their Own Info Marketing Businesses
- In All Kinds Of Niches & Topics…
After You See What “Crazy” Topics People Turned Into Info
Products, You’ll Never Say To Yourself Again:
“But I Don’t Know Anything Special To Teach…”

sReady To Have Your Jaw Dropped?s
What Do You Think Is The

Craziest Niche Someone Is
Selling An Online Course In?
How To Give CPR & First Aid To Your Dog…
IMPORTANT: This company & their courses referenced here have no relationship or affiliation with Lurn.
These are merely examples of informational courses currently offered online. Your results may vary.
How To Do A Handstand…
How To Make
Your Own Soap…
A Course On Pickling &
Fermenting Fruits &
Vegetables…
How To Make Sourdough Bread For Beginners…
How To “Potty-Train” Your Cat…
You’ve Seen The Results People Have
With Some Lifestyle Niches…
Now Let Me Show

You What Happens
When You Move
Into More
Professional
Niches…
How To Write
Copy That Sells…
How To Take Professional-Looking Photos For Instagram…
Agile Project Management…
How To Invest In & Trade With Stocks…
How To Improve Your Communication Skills…
What You Just Saw Were Examples Of Just Courses…
But You’re Not Limited To Just Courses Or Books -
You Can Package Your Knowledge As

A Coaching Or Consulting Program & Charge Top Dollar For It…
A Coaching Program Helping Students
Get Accepted Into A Physical Therapy School…
Exists Since 2018…

Active Since 2021
A Coaching Program Helping Church Leaders & Faith-Based
Organizations Prepare For Leadership Transition…
IMPORTANT: This company & their courses referenced

An estimate here
based on publicly have data…
displayed no relationship or affiliation with Lurn.
A Coaching Program Helping New & Aspiring Authors Write Their Book…
There’s Virtually No Limit To What
Knowledge You Can Turn
Into An Info Product & Sell…
There Are People Out There Interested In Learning What You Know…
& Regular People Can Tap Into This
Massive $315 Billion Opportunity
Thanks To This Simple Framework…
Source: Global Marketing Insights

After Almost 20 Years In This Info Marketing Business -
Creating My Own Info Products &
Promoting Other People’s Products…
I’ve Learned Some

Behind-The-Scenes Secrets
About Turning Almost Every Kind Of
Knowledge Into A Sellable Info
Product…
sToday, I Want To Shares

sThe Secrets With You…s
My 3 Big Secrets For Building Your UNIQUE Information
Business With Courses, Coaching Or Consulting…
Secret #1: Secret #2: Secret #3:
Topics For Dummies Ad-Free Sales The Weekend Offer

How To Create The How To Get Your First How I Create Offers In
Perfect Topic, Even If Sales Without Paid Ads, ONE Weekend, Then
You’re Not An “Expert” Even If You’re Starting Validate & Scale…
At Anything… With Nothing…
Secret #1: Topics For Dummies
You Don’t Need To Be An “Expert” -

Find Your Perfect Course Topic, Even If You’re Not The Best…
I Get This A Lot:
“But Anik, I Don’t Know What I Could

Teach People - I Don’t Feel I’m An
Expert At Anything…”
First Of All - Let’s Define The Term “Expert”...

sHmm, It Doesn’t Say You Have To Be The Best In The World At Something…s
sFACT:s
If You Know Something More About A Topic Than
Someone Else, You’re An Expert In Their Eyes - And
That’s All That Matters…
Write In The Comments…

Is There ANYTHING You’d Say You’re Doing Or
Know Better Than 80% Of The People In The World?
To Find Your Perfect Topic, You’ll Follow Three Steps…
Step #1: Pick Step #2: List

One Of The Your
Big 4 Niches Strengths
Step #3: What

Makes You
Unique
Secret #1: Topics For Dummies Step #1: Pick Step #2: List
One Of The Big Your Strengths
4 Niches
Step #1: The Big 4 Mega-Niches Step #3: What

Makes You
Unique
Almost All The Money On The Internet Is Made

Within One Of These Big 4 Mega-Niches:
Health Relationship
Maslow's Hierarchy Of Needs

Image Source: SimplyPsychology.org
Wealth Hobbies
4 Niches
Health & Wellness

Step #3: What
Makes You
Unique
⭘ An Industry Worth $4.4 Trillion
⭘ Includes Topics Such As:
○ Weight Loss/Gain
○ Fitness
○ Sports
○ Back Pain
○ Healthy Eating
○ Healthy Lifestyle
○ And So On
4 Niches
Wealth Step #3: What

Makes You
Unique
⭘ An Industry Worth Over $22 Trillion
⭘ Includes Topics Such As:
○ Making/Saving Money
○ Investing
○ Starting/Growing A Business
○ Marketing
○ Real Estate
○ Finances
○ And Many More
4 Niches
Relationships Step #3: What

Makes You
Unique
Online Dating Is A $7+ Billion Market On It’s Own… ⭘ Which Of These Have You Spent
Money On?
○ Finding A Partner
○ Dating
○ Saving/Improving Marriage
○ Parenting
○ Making Friends
○ Improving Work Relationships
○ And So On
4 Niches
Hobbies Step #3: What

Makes You
Unique
Sold For $100M ⭘ How Much Of Your Income Do You

BEFORE Spend Per Month On Your Hobbies?
AFTER
○ Sports
○ Do-It-Yourself Projects
○ Writing
○ Playing An Instrument
○ Repairing Stuff
○ And Everything Else People Do For
Fun & Not For Profit
4 Niches
Step #3: What

Makes You
Unique
Most People Stop Here…
They Pick One Of These Mega-Niches

Only To Realize It Was A Huge Mistake…
sThe Competition Is HUGE & Fierce…s

4 Niches
Step #3: What

Makes You
Unique
That’s Why We’ll Take

Additional Steps Almost No
One Else Takes…
4 Niches
Step #3: What

Makes You
Step #2: Your Strengths

Unique
Through Your Education, Work, Life, Hobbies,

You’ve Collected Some Information,
Skills, & Knowledge…
4 Niches
Step #3: What

Makes You
Unique
You’re Probably Taking Them For Granted &

Thinking Everyone Knows What You Know…
sNot Even Remotely True!s

4 Niches
Step #3: What

Makes You
Unique
For Example, I Love Cooking

Delicious & Healthy Meals -
I Learned Mostly From Cookbooks…
And I Assume Other People Know

How To Cook, Too…
Yes, I Made This :)

4 Niches
Step #3: What

Makes You
Unique
But Whenever I Cook Something

For My Friends Or Post What I’ve
Made On Social Media…
People Are In Awe, Like I Did

Something Extraordinary No One
Else Can Do…
Yes, I Made This :)

4 Niches
Step #3: What

Makes You
Unique
Don’t Underestimate Your Knowledge & Skills -

Not Many People Know What You Know…
4 Niches
Step #3: What

Makes You
Unique
So Take Out A Piece Of Paper &

List Out EVERYTHING You’ve Done,
Studied, Learned, Know, Tried -
No Matter How Insignificant You May
Think It Is…
4 Niches
Step #3: What

Makes You
My Strengths
Unique
Things I’ve
Work Skills Personal Skills Hobbies I Enjoy
Studied/Learned
Marketing Leadership Cooking Cooking
Copywriting Marketing Writing Cars
Funnels Real Estate Being On Camera Watches
Offers Storytelling Travel
Pitching
4 Niches
Step #3: What

Makes You
Unique
Now Let’s Get To The 3rd Step

Of Finding Your Perfect Topic…
What Makes You Unique!

4 Niches
Step #3: Finding Your U-Factor

Step #3: What
Makes You
Unique
People Prefer Doing Business With People They Can

Relate To - With Whom They Have Something In Common…
Your Story - And Your Unique Traits - Help People Connect With You
4 Niches
Step #3: What

Makes You
Unique
Imagine If I Created A Weight Loss

Program For Busy Single Moms…
Even If I Was Fit, I’m NOT Single, And

Certainly NOT A Busy Mom -
Instant Disconnection 👎…
4 Niches
Step #3: What

Makes You
Unique
But…
As A Busy Dad Who Loves Cooking,

I CAN Create A “Busy Dad’s
Cookbook: 21 Delicious Healthy
Meals You Can Prepare For Your
Family In Less Than An Hour…” 👍
Yes, Also Me :)
4 Niches
Step #3: What

Makes You
But I’m Not Just A Busy Dad -

Unique
There Are So Many Things That Make Me, ME:
Life Experiences Went To Pre-Med School Actor & Producer Indian Heritage
Life Events Nearly Died Father Built An 8-Figure Business
Beliefs Go To Church Hard Work
Personal Stories Crohn’s Disease HUGE Ironman Fan Live In Maryland
sI Can Use Virtually ALL Of My Skills & Personal Traits To Come Up With New Ideas!s
Let Me Demonstrate It To You With My U-Factors:
1. One Of The Big 4: Wealth

2. One Strength: Marketing
3. One Unique Trait: Attend Church How To Attract More People To
Your Sunday Sermon & INCREASE
Contributions
Info Product Idea:

A Coaching Program For Church Leaders Teaching
Them How To Attract More People To Their Sunday
Sermons & Increase Contributions…
1. One Of The Big 4: Health

2. One Strength: Cooking Healthy Food
3. One Unique Trait: Crohn's Disease
Healthy, Delicious Food If You
Suffer From Crohn’s
Info Product Idea:

A Course On How To Prepare Healthy,
Delicious Food If You Suffer From Crohn’s…
1. One Of The Big 4: Wealth

2. One Strength: Copywriting
3. One Unique Trait: Stay-At-Home Dad
How To Build A Side Income Working
From Home As Copywriters
Info Product Idea:

A Coaching Program For Stay-At-Home Dads
On How To Build A Side Income Working From
Home As Copywriters…
4 Niches
Step #3: What
So Grab A Piece Of Paper, And

Makes You
Unique
Start Listing Down All The Things That Make You -

You…
Life Experiences, Personal Story, Life Events, Beliefs…

Put It All Together…
Pick One Of Your Perfect Topic

Pick One Of
The Big 4 Your Strengths
Niches
What Makes You

Unique
Put It All Together…

Your Perfect Topic:
Helping Busy Moms Improve Their
1. One Of The Big 4: Health Health With Rumba Dance, In 20
Minutes Per Day
2. One Strength: Rumba Dancing
3. One Unique Trait: Full-Time Working Mom Of 2
Your Perfect Topic:

Helping Married Couples Reignite
Their Relationship & Passion With
Rumba Dancing
1. One Of The Big 4: Relationship
2. One Strength: Rumba Dancing
3. One Unique Trait: Marriage Was In Crisis
Your Perfect Topic:

Teaching People How To Knit Cool
Sweaters For Fun & Profit
1. One Of The Big 4: Hobbies
2. One Strength: Knitting Sweaters
3. One Unique Trait: Love Giving Gifts
Type WOW In The Comments If

Your Mind Is Bursting With Potential Ideas…
Secret #2: Ad-Free Sales
You’re NOT Going To Spend Money On Traffic

Until You’ve Got Your First Many Sales From FREE Traffic…
If You Want To Sell Your Info Product & Build A Business

Around It, You Need An Audience - People Who Pay
Attention To What You’re Doing & Offering…
sNo Audience = No Saless
Audience: a group of people who pay attention to a particular

person or business and include past, present and future customers.
If You Don’t Have An Audience Yet,

You’re In The Right Place…
I’m Going To Show You How To

Get Your First 300 Followers For FREE On Facebook
Your Initial Goal Is To Get To

300 People On Your List With FREE Traffic
⭘ At 300, You Have Enough To Fully Leverage The Social Media

Platform Algorithms
⭘ Your Audience Being Engaged Triggers Their Algorithm To Help
Grow Your Audience
⭘ At 300, Even A Modest 2-4% Conversion Rate Can Help Get Your
First 6-12 Sales
You Do NOT Need An Audience Of Tens Of Thousands Of People -

If That Was True, I Wouldn’t Be Here Today…
You Need ANY Audience -

Even As Small As 100 - 300 People…
Why 300?
20 Years Of Experience…
Even If Only 2% to 4% Of People Buy Your Info Product,

With 100 - 300 People That’s A Few Sales…
Enough To Test The Idea, Boost Your Confidence,

And Motivate You To Keep Going…
You DO NOT Start, With Paid Traffic!
It’s A Death Trap When You’re Starting Out…

Once You Have Some Traction,

You Can Move Up Through The Traffic Stages…
Stage 2: Audience Stage 3: Audience

Stage 1: 300 To Launch Escalation Acquisition
You’re NOT ALLOWED To Spend Your Own Money

When Starting Out -Make Money With Free Traffic Sources,
Then Re-Invest That Money…
Stage 2: Audience Stage 3: Audience

Stage 1: 300 To Launch Escalation Acquisition
You’ll Start Building Your Audience With Facebook Groups
Facebook Groups
Then Add In Other Channels To Grow Later

Facebook Isn’t Going Away Anytime Soon…

Facebook Isn’t Going Away Anytime Soon…

Facebook Committed To
Groups Because It’s What Their
Users Wanted…
⭘ >400 Million Are In “Meaningful

Groups…”
⭘ Spent More Time In Those

Groups…
⭘ Created More Content…
⭘ Engaged More With The Content…

I’ve Grown All Of These Groups Using FREE Traffic
8.6K Members
30.6K Members
23.3K Members
Let Me Quickly Walk You Through

The Group Creation Process - Just To See How Easy It Is…
Edit Page
Step 1 Step 2 Creation DONE!

See How Easy That Is?

At This Point, You’ve Got 2 Options…
Option 1: Paid FB Ads Option 2: FREE Leads From FB

First, You Need To Get Started - Your First 100
● Invite Family, Friends & Anyone Else You Know Who May
Be Interested In Your Group…
● Encourage Them To Invite Others Who May Be
Interested…
● DON’T Just Invite Anyone - To Take Advantage Of The
Facebook Algorithm, You Need People Who Will Be
Active
Then, You Let Facebook Take The Wheel…

More Time In Groups =

More Time In Facebook =
More Ads Shown =
More $$$ For Facebook

To Encourage People to Join

Groups…
They’ll Suggest Your Groups To

People Interesting In Certain
Things Once You Hit That Magic
Number Of Members!
Then, They Use Their Tracking Pixel
● Tiny Image & Code Embedded

On Over 6,374,365 Websites
● The Pixel “Tracks” Everyone
Who Visits The Page And Stores
Their Information (Some
Exceptions)
● Allows Facebook And
Businesses To Build Custom
Audiences
What Do They Have On Us?
Information YOU Gave Them… Information From Tracking…
● Gender ● What Websites You Visit

● Birthday/Age ● Time On Page
● Family & Relationships
● How Far You Scroll
● Connections
● What You Opt-In To
● Past & Current Jobs
● Special Events ● What You Add To Cart
● Groups You Join ● What You Buy

● Events You Attend
● Locations You’ve Been
All Of This Is What Allows Them To Know Exactly What

Groups To Recommend To What People…
And Is How Facebook Will Grow Your Group - For FREE

Now, Facebook Is My Favorite & Where

I Recommend You Start…
But There Are 2 Other Great Options…

YouTube Is On FIRE!
#2 Website & #2 Search Engine In The World…
1 Billion Hours & 5 Billion Videos

Are Watched Each Day…
Over 1.6 BILLION Monthly Active

Users - And Growing…
MORE Than Twitter, Snapchat,

And LinkedIN - COMBINED!
Source: App Annie, CNBC

Secret
Secret#2:
#2:Ad-Free
Ad-FreeSales
Sales
1
Type 1 In The Chat
If You Agree This Makes More Sense Than
Spending Your Money As A Beginner When
There’s A Better Way To Get Started…
Secret
Secret#2:
#2:Ad-Free
Ad-FreeSales
Sales
Stay With Me
& I’ll Show You How You Can Get Access To My
Top Resources For Building An Audience &
Driving Traffic At Each Stage…
You Now Have Your Perfect Topic…
And You Know How To Attract Potential Buyers…
Now Let’s See How To Actually Create

An Offer - In ONE Weekend…
Secret #3: The Weekend Offer
How I Created Some Of My Best Info Products

In ONE Weekend…
Some People Make A Huge

Mistake Here & Start Creating A
Massive, Detailed, Home-Study
Type Course…
Let’s Face It…

If You Have To Spend The Next 3-6 Months
Creating Something Before You Even See ANY Results…
sYou’re Gonna Quit - Or Not Even Start In The First Place…s
Type ME In The Comments If You’ve Given Up On Something

Because It Was Taking Too Long…
There Are Plenty Of Different Products

You Can Create In Just A Few Days…
1. Live Class… Create An Outline For What You’re

Going To Teach…
2. Virtual Event…
3. Coaching Program… Announce You’re Doing A Live
4. Outsource… Training To Your Audience
(We’ll Talk About It In A Minute)...
5. Personal Favorite: $50
Recording Studio…
Hold The Live Class & Record It -
BOOM, There’s Your Product!
1. Live Class… What I Love With This Approach Is

2. Virtual Event… That You Can Sell Your Product
BEFORE You Even Create It…
3. Coaching Program…
4. Outsource… And You Can Use That Money To
5. Personal Favorite: $50 Further Grow Your Business…
Recording Studio…
I’ve Done A Lot Of Virtual Events &

People LOVE Them…
1. Live Class…
2. Virtual Event…
4. Outsource…
Recording Studio…
1. Live Class…
2. Virtual Event… You Can Host It On Zoom & Deliver
The Content Yourself…
4. Outsource… Or You Can Bring Other People As
Guests To Share Their Knowledge…
Recording Studio…
1. Live Class…
2. Virtual Event…
And You Also Host The Event
3. Coaching Program… AFTER You’re Paid - Which Is
Always A Huge Plus…
4. Outsource…
Recording Studio…
Coaching Programs Are One Of

1. Live Class… My Favorite Products To Create:
2. Virtual Event…
● No Upfront Product Creation…
3. Coaching Program… ● Virtually No Upfront Costs…
4. Outsource… ● You Have Direct Access To A
Customer - You Learn About Pain
5. Personal Favorite: $50 Points Firsthand…
Recording Studio…
● You Get To Polish Your Content
Based On Client’s Feedback…
● You Get Paid To Create A Product!

1. Live Class… Just Create A Plan On What You

Want To Teach People…
2. Virtual Event…
3. Coaching Program… Announce It To Your Audience…
4. Outsource… And Deliver The Content On A

5. Personal Favorite: $50 Weekly Webinar…
Recording Studio…
1. Live Class… Who Says Your Info Product Has To

Be Video?
2. Virtual Event…
And Who Says You’re The One Who
Has To Create It?
4. Outsource…
sYou Don’t!s
Recording Studio…
You Can Go To Places Like Upwork &

For A Modest Amount Get A REAL
1. Live Class… Expert To Create An eBook Or
Screen Recorder Training For You…
2. Virtual Event…
4. Outsource…
Recording Studio…
IMPORTANT: Companies or experts referenced here have no relationship or

affiliation with Lurn. These are merely examples of informational courses &
coaching offered currently online. Your results may vary.
Imagine Having, For Example, An

Expert On Excel Create A 2-Hour
1. Live Class… Training Video For $120 -
It’s Amazing!
2. Virtual Event…
4. Outsource…
Recording Studio…
IMPORTANT: Companies or experts referenced here have no relationship or

affiliation with Lurn. These are merely examples of informational courses &
coaching offered currently online. Your results may vary.
I’ve Created A Lot Of Info Products

Using My Fancy Recording Studio -
1. Live Class… Let Me Show It To You:
2. Virtual Event…
4. Outsource…
5. Personal Favorite:
$50 Recording Studio…
Let Me Tell You A Story Of How I Used My “Fancy” Studio

To Create A $1,997 Course In One Weekend
That Generated 6 Figures In Sales…
A Few Years Back I Was Getting Burned

Out Creating General Business Courses
& Wanted To Do Something Specific…
And I Chose
“Monetizing & Managing An Email List”
Because It’s Something
I’m Very Good At.
No Studio
⭘ I Laid Out A Schedule…

No Videographer
⭘ Grabbed A $50 Mic…
⭘ Recorded At Home…
No Big Team
Not A Big Budget

Friday Evening… My Goal, Finish My Outline
⭘ I Outlined My Course:
○ Main Modules…
○ Sub-Points…
○ Bullets (Talking
Points)...
Saturday Goal… Started Recording
⭘ I Got Started Around Noon…
⭘ Walked Around My House With My

Phone, A Mic, And A Sheet Of Paper
With My Outline For Each Video…
⭘ You Do NOT Need Expensive Studio

Equipment!
It Doesn’t Have To Be Perfect!
I Had “Umms” And “Ahhs” And Pauses…
I Even Had Creaking Sounds In My Hardwood Floors

You Can Still Hear In The Audio Files Today!
By Sunday Evening, My Audio Files For The

Entire Course Were Complete!
⭘ Went On Upwork Or Fiverr And Found An “Audio Engineer” To

Clean Up The “umms” and “aahs” (Cost About $150)...
⭘ Sent The Files To My Ops Team And They Went On Fiverr To

Find Someone To Create Slides To Match The Audio (Cost
about $200)...
⭘ Someone On My Team Sat Down And Screen Recorded Them

Flipping Through The Slides While The Audio Played To Sync
Them…
In Total, About 1-2 Weeks Of Time From My

Weekend Creation To Complete…
The End Result: Sold Initially For $1,997; Later Added As A Bonus
Total Recorded
Time In 1 Weekend:
9 Hours
49 Minutes
27 Seconds
NOT 34.9 Hours When Launched!

sBe Honest In The Comments:s
Did You Think This Was Gonna Be

Much More Complicated?
You Now Have Your Perfect Topic…
You Have A Product Idea - Or More Of Them…
You Know The Path To Your First 10 Sales…
And You’ve Created Your First Info Product
Now It’s Time To Put It All Together And TAKE ACTION!

Let’s RECAP What
We’ve Covered So Far…
Let’s RECAP What We’ve Covered So Far…
In 2021, The eLearning

Market Was Worth Over
$315 Billion…
By 2028,
That Number Is Projected
Grow To Over $1 Trillion!
People DO BUY Info Products You DO NOT Have To Be The Best

Even If There’s A Bunch Of Info There Are MANY Topics - Get Niched
Online For Free… & There’s Tons of Opportunites…
It’s A Fairly Simple Business Model To Follow & Implement…

To Get Started, You Follow These 3 Secrets:
Secret #1: Secret #2: Secret #3:

X
Topics For Dummies Ad-Free Sales The Weekend Offer

How To Create The Do NOT Spend Money How I Create Offers In
Perfect Topic, Even If On Traffic Until You ONE Weekend Without
You’re Not An “Expert” Max Out These Top 3 HASSLE…
At Anything… Free Traffic Sources…
The Only Thing Left Now Is To GET GOING!
And You Have Three Options In Front Of You…

Path #2: Path #3:
Path #1: Take What You’ve Leverage Our
Do Nothing With Learned And Experience & Let Us
What You Learned Expand Your Help You Start Your
Today… Knowledge On Your Own Info Marketing
Own… Business!
Was This Valuable To You So Far?
If So, I’d Like To Ask For Your Permission To Tell You More About
The Most Exciting Program I’ve Created In The Past 20 Years
& The Deal Of A Lifetime That’ll Never Be Available Again…
Type YES…
YES
We’re Inviting You To
Join Us For Our New Program…
Here’s How Lurn Academy Works
⭘ You’ll Get Bite-Size, Action-Based Instruction On How To Build A Successful

Information Marketing Business…
⭘ You’ll Get Instruction, Guidance, & Community Support To Help You Every
Step Of The Way…
⭘ You’ll Get UNLIMITED Access To Our Complete Library Of Information

Marketing Training…
⭘ You Won’t “Need” To Buy Another Course From Lurn Again…

#1: Lurn Academy Home Study Course
Start, Grow & Scale Your Online Information Business…
Home Study Course
Inside Lurn Academy Home Study Course -

Everything You Need To Start Your Information Business
Broken Down Into Comprehensive, Bite-Sized Training Videos…
Home Study Course
We’re Covering Every Step Of

Launching Your Information
Marketing Business - From
Picking Your Niche To Scaling &
Optimizing Your New Info
Marketing Business…
Home Study Course
👉 Publishing Models 101 - The Difference

Between Course, Coaching, And
Consulting Offers - And How To Pick The
One For You…
👉 Choosing Your Niche - What Makes A

Good Niche & How To Pick Yours…
👉 Audience Building Bundle - How To

Build Your First 1,000-Person Audience
On The Most Popular Platforms…
Home Study Course
👉 Course Creation Mastery - How To Create

Info Products Without You Teaching…
👉 Research Hacking - Discover My Top

Methods For Shortcutting Content
Creation…
👉 Crafting Offers That Sell - Discover How To

Create An Offer That Makes People Say
‘YES’…
Home Study Course
All The Key Decisions You Need To Make To Launch An

Information Business Are Included…
Courses, Create Scaling Coaching

Picking A Email
Coaching Or Your With Paid Programs
Niche Marketing
Consulting? Course Traffic
Consulting
Funnel Creating Conversion Free Traffic Backend
Offers
Models An Offer Models Models Profits
What You’re Getting Inside Lurn Academy
💪 #1: Lurn Academy Home Study Course - Start, Grow & Scale Your Online Information Business
#2: Expert Connect Community
Grow Your Network, Grow Your Business…
Expert Connect Community
Inside Lurn Academy We’re Creating 3 Amazing Ways

For You To Connect With Fellow Experts & Entrepreneurs…
Lurn Academy Lurn Academy Lurn Academy
GROUPS FORUMS CONNECT

Lurn Academy Groups are where you go when you

GROUPS want to connect with members in
your niche or business type
With Lurn Groups, We’ve Made It Easy To Get Started…
Connect By Niche: Connect By Business Type:
Wealth Niche Course Creators
Health Niche Coaches
Relationship Niche Consultants
Hobbies Niche
When You Connect With People In Your Niche, Or Running The

Same Type Of Business As You, You Create OPPORTUNITIES…
Partnerships Brainstorming Joint Ventures
Peer Feedback Network Access Potential Clients

Lurn Academy Forums are where you go to

get feedback & advice from
FORUMS our Coaches & other Members
With Lurn Forums, We’re Starting With Some Of The
Most Common Discussion Topics…
General Business Topics Creating Offers
Marketing Strategy Organic Traffic
Funnels Paid Traffic
Niches Copywriting
…And We’ll Add More Forums As The Community Grows

Lurn Academy
Connect
I Get It, It Can Be LONELY

Being An Entrepreneur…
What If We Made It Easy For

You To Connect With Other
Members Of Lurn Academy
All Over The World…
And With ME & Our Own

Team Of Experts…
You Have An Opportunity To Grow Your Network WORLDWIDE!
Lurn Academy Students Come From 24 Countries (And Counting!)

💪 #2: Expert Connect Community - Grow Your Network, Grow Your Business
#3: The Expert Marketing Library
Never Buy Another Course Again
The Expert Marketing Library
Building A Business Is Like Putting A

Puzzle Together…
Figuring Out What All The Pieces
Are & How They Fit…
With The Expert Marketing Library,

Our Goal Is That You NEVER Need
To Buy Another Course!
Want To Learn How To Take

Advantage Of The Short Video
Boom With TikTok, YouTube Shorts,
And FB & Instagram Reels?
Want To Learn What Systems &

Processes My Team Uses To Run
Lurn & What Software We
Recommend?
My #1 Rule For Surviving Online

During A Recession - Premium
Pricing!
You Also Get Access To Our Premium Courses

On Copywriting, Marketing, Paid Ads,
And MORE!
Take A DEEP Dive Into Email

Marketing With My Powerful Course
On Writing Emails THat Sell…
When You’re Ready To Start

Running Paid Ads On YouTube &
Google, Turn To The Man I Trusted
To Show You How…
💪 #1: Lurn Academy Home Study Course - Start, Grow & Scale Your ONline Information Business
💪 #3: The Expert Marketing Library - Never Buy Another Course Again
#3: Expert VIP Concierge Desk
You’ve Got Questions, We’ve Got Answers… FAST!
Expert VIP Concierge Desk
Have A Question & Not Sure

Where To Go For Answers?
No Worries!
Lurn Academy Infinity Support Team
⭘ Imagine A Worldwide Team Of Support

Superheroes…
⭘ With Support Agents Across Multiple Time
Zones…
⭘ Available 24 Hours A Day, 7 Days A Week,
365 Days A Year…
⭘ Our Support Response Time Has Been As
Low As 37 Minutes…
Their #1 Mission?
To Do Everything In Their
Power To Help You Succeed!
Imagine A Lurn
Support Team
Covering 3
Global Zones…
Team 1 Team 2 Team 3

⭘ 3 Zones With Lurn

Academy Members In
Each Zone
⭘ Global Coverage 24/7

⭘ 8 Hour Shifts Per Zone
Team 1 Team 2 Team 3

Just Call The Hotline To…
⭘ Get Un-Stuck When You’re Not Sure What To Do Next…

⭘ Find Out What Lurn Academy Course Can Help You With
A Particular Skill…
⭘ Connect With A Lurn Expert For Your Tough Questions…
⭘ Get Help With Any Membership Issues…
💪 #4: Expert VIP Concierge Desk - You’ve Got Questions, We’ve Got Answers – FAST
#5: Daily Group Coaching Clinics
Daily Support & Coaching, Right When You Need It Most
Daily Group Coaching Clinics
Need Help Or Guidance? Want Someone To Review Your Offer?

Don’t Worry - Lurn’s Expert Coaches Are There For You...
For The Past 7+ Years, We’ve Been Here For Our Members
– Ready To Help Them Succeed & Grow…
5 Days A Week, Every Week (Except Some Holidays)...
1 ,6 7 3
Coaching Hours Completed As Of September 27, 2022
Need Technical Help?
Want Your Pages Reviewed?
Do You Have A Specific Question You

Need Help With?
Andrew Lantz Dasha Kruchkoff Jon Stoltzfus
Lurn’s Coaches Are There For You…
● Lurn Coach Since ● Lurn Coach Since ● Lurn Copy Chief Sinc
2013 2014 2020
● Content Director ● Digital Marketing ● Copywriting Expert
Since 2015 Expert
Lurn’s coaches have a unique skill set they have ● Responsible For
acquired over years of practical experience. ● Entrepreneur… ● She Runs Her Own Multiple 8 Figures In
Each provides valuable content to our students. ● Copywriting Expert Business & Uses The Online Sales
Their successes are not always typical. As they Flexibility It
● Helped Create ● Has Earned As A
present information to you, you should not expect Provides To Travel
Dozens Of Digital Coach & Consultant
to duplicate or mirror their results. Rather, they The World
Courses That Have
are there as a tool and reference for you to use in
Been Off The Charts
your educational experience. Your results may
Successful…
vary.
Need Technical Help?
Want Your Pages Reviewed?
Do You Have A Specific Question You

Need Help With?
Thomas Kammerer Kyle Anderson Courtney Grissom
Lurn’s Coaches Are There For You…
● Director of Traffic & ● Newsletter & Email ● Lurn Director Of
Monetization Since Lead Since 2021 Operations Since
2020 ● Lead Generation 2013
● Managed Expert ● Knows Structure Of
Lurn’s coaches have a unique skill set they have $5M/Month Ad Successful Info
acquired over years of practical experience. ● Launched &
Budget At Agora, Managed One Of Businesses Inside &
Each provides valuable content to our students. With Profit The Most Popular Out
Their successes are not always typical. As they
present information to you, you should not expect ● Manages Lurn’s Daily E-Letters In ● Live & Virtual Event
to duplicate or mirror their results. Rather, they Multi-Million Dollar The Financial Niche Planning
are there as a tool and reference for you to use in Traffic Accounts
your educational experience. Your results may
vary.
Coaching Clinic Times
⭘ Monday - Friday, Nearly Every

Week Of The Year, With
Convenient Times No Matter Where
You Are
⭘ Just Show Up To Get Help From Lurn

Coaches…
⭘ Our Coaches Are There To HELP YOU

- Use This To Your Advantage!
Information Marketing Strategy
Copywriting
Creating Offers
Free Traffic Generation

Our Coaches & Experts & Trained
Across A Wide Range Of Topics… Paid Traffic Generation
Coaching Programs
Content Creation
Email Marketing
Funnels
Live & Virtual Events

What Might It Cost You To Find A Coach On

Topics To Grow Your Business?
I Went To A Popular Online Coaching Site To Find Out…

What Might It Cost You To Find A Coach On Topics To Grow Your Business?
Keyword: Marketing Strategy
$150 An Hour…
$1,000 An Hour…
$2,000 An Hour!
What Might It Cost You To Find A Coach On Topics To Grow Your Business?
Keyword: Facebook
$60 An Hour…
$350 An Hour…
$1,000 An Hour
Even At The Lowest Prices For Hundreds Of Experts, You’d Be

Paying $1 Per Minute → $60 Per Hour!
With Our Lurn Academy Daily Group Coaching Clinics,

You Get Unlimited Access For As Long As You’re A Member…
I’m Paying All Our Coaches Out Of MY Pocket To Give You An

Unfair Advantage Building Your Business
💪 #5: Daily Group Coaching Clinics - Daily Support & Coaching Right When You Need It Most
Let’s Pause For A Quick Recap…
Bonus #1: Weekend Offer Creation Workshop
How To Create Your First Offer In 3 Days
I’m Going To Run An Entire Masterclass On

How To Create An Offer In A Weekend…
You’ve Already Seen Some Of This With My List Academy Example…
Total Recorded Time

In 1 Weekend:
9 Hours
49 Minutes
27 Seconds
Added Later
Added Later
Added Later
NOT 34.9 Hours When Launched!
But I’ve Created A Lot Of Other Products FAST…
Copywriting
Academy Was
Initially Planned &
Filmed In 7 Days
Using My Scribble
Pad
Disclaimer: I’ve Got TONS Of Experience Doing This…

You Shouldn’t Take 60, 90, Or 180 Days

To Create Your First Offer…
If I Waited To Get Lurn Academy PERFECT,

We’d Be Waiting Until Summer 2023…
It Doesn’t Have To Be Perfect, But You Can Create A

GREAT Product In A Short Amount Of Time…
And I Can Show You How To Do This In A Weekend!
No Funnels No Video Studio
No Complicated Copy No Team
No Audience No $ Investment
How Many Of You Would Love To

Knock Out Your First Offer In A Weekend?
Type ‘Offer’ If You’d Set Aside A Weekend To Get This Done

💪 Bonus #1: Weekend Offer Creation Workshop - How To Create Your First Offer In 3 Days
Bonus #2: 14-Day Facebook Group Builder
How To Get Your First 300 Leads With Free Traffic
When You First Start,

I Don’t Want You To Focus On Traffic…
I Want You To Focus On Building An Audience, Organically!
And I’m Going To Show You Exactly How To Do It…

“First 300 Free” Workshop
● Detailed Workshop Where I

Walk You Through Every Step To
Grow Your Audience
● I’ll Show You My Groups & My

Most Powerful Posts
● We’ll Create Your Groups LIVE &

Give You Feedback
● You Can Literally LAUNCH Your

Group On This Workshop!
Interview With The Expert
● I’m Inviting One Of The Smartest

People I Know To Share Their
Facebook Group Secrets
● Learn How They Use Facebook

Groups To Grow Their Audience &
Sell Without Ads!
● Q&A With The Expert - You’d

Normally To Be In THEIR Coaching
Program To Get This Access
Top 5 Engagement Posts
● I’ll Give You My Top 5 Templates

For Engaging, Viral Facebook
Posts That Fuel The Facebook
Algorithm
+
● I’ll Give You A Detailed Content
Calendar That Tells You Exactly
What To Post & When
Facebook Algorithm Turbocharger
⭘ Unlock The Key To Becoming A

“Recommended” Group On
Facebook…
⭘ Show Facebook How To Find
More Of Your Perfect People
FOR YOU…
⭘ Discover The Secrets To
Facebook Group ENGAGEMENT
That Help Drive More Sales
That’s FOUR Incredible Workshops, Tools, & More To

Get Your First 300 Leads (Or More!)
(Remember, There Are No Guarantees… But If You Follow

The Steps We Tell You To, You Should Hit At Least 300)
💪 Bonus #2: 14-Day Facebook Group Builder - How To Get Your First 100 Leads In 14 Days
Bonus #3: Our Top 10 “Done With You”
Funnels You Can Import
Pre-Built, Proven Funnels You Can Import, Edit & Launch
Bonus #3: Top 10 “Done With You” Funnels
We Haven’t Really Talked About Funnels Yet…
And That’s OK, If You’re Still In The Early Stages Of Building

Your Business, You Don’t Need Them Just Yet
But When You Do Start Getting Sales…
And You’re Ready To Increase Your Sales With A Funnel…
Wouldn’t It Be Nice To Not Need To Build Anything From Scratch?

Funnel System #1
We’re Giving You Pre-Built Funnel
Templates You Can Import Into Funnel
Systems To Edit To Fit Your Needs…
Funnel System #2
High Ticket Webinar Funnel
⭘ The Primary Driver Of Lurn’s

Revenue The Past 3 Years…
⭘ Best Used To Sell Courses &
Programs In The $1,000 To
$2,500 Range…
⭘ Page Templates Included So
You Can Simply Activate & Edit
Live Training Funnel
⭘ 3 Simple Steps To Attract

People To Live Events…
⭘ We’ll Show You What Works &
Give You The Templates To Start
With
⭘ Works For Both In-Person & Live
Events!
Super Ticket Funnel #2
⭘ Attract Potential Clients & Drive

Them To Book A Call…
⭘ Successfully Used This Model To
Sell $5k, $10k and $15k+
Programs
⭘ The Perfect Funnel For Coaches
& Consultants
Copy The One That Best Fits Your

Offer Into Your Account…
Edit It To Fit Your Audience,

Message, And Needs…
And You’re Good To Go - Just Drive

Traffic To Test It Out…
And If You Ever Need Support, We’ve Got

You Covered In Lurn Academy
We’ll Never Charge A Fee…
We Get No Royalties From You Using It…
And You Have A License To Use These Funnels For

As Long As You’re A Lurn Academy Member
10 45 90
Bonus #4: Three “1-On-1” Execution Calls

Helping You Hit Your Milestones The First 90 Days
Bonus #4: 1-On-1 Execution Calls
We’re COMMITTED To Your Success…
And To Help Keep You On Track, We’re Giving You

3 Personalized 1-on-1 Calls Within Your First 90 Days...
1-On-1 Execution Calls
1-on-1 Personalized To Your Journey Action Oriented
Let’s Take A Look At Each Call…

Your Orientation Call 10

⭘ Discuss Your Situation
⭘ Identify What You Want To Achieve
⭘ Build An Execution Plan
⭘ Create An Agreement For Your
Commitment To Success
We’re Going To Ask You To Sign Your Agreement To

Help You Hold Yourself Accountable!
Your “Halftime” Call 45

⭘ Review Your Progress So Far
⭘ Discuss Your “Wins”
⭘ What Roadblocks Have You Hit & How
Can We Get You Back On Track?
⭘ Review The Next Steps In Your
Personalized Plan
Your “Success” Call 90

⭘ Let’s See How You’re Doing…
○ Have You Launched Yet?
○ Are You Seeing Any Sales?
○ Have You Taken Advantages Of The Lurn

Academy Resources & Community To
Get Help?
⭘ And Let’s Help You Create A Clear Path

Forward, No Matter Where You Are…
Let Me Ask You…
Do You Think Having Pre-Planned Calls Like These Can

Help You Stay Accountable To Yourself & Stay On Target With Your Goals?
Give Me A YES…
💪 Bonus #3: Top 10 “Done With You Funnels” - Just Import, Edit & Launch
💪 Bonus #4: THREE 1-On-1 Execution Calls - Keeping You On Track The First 90 Days
Do You Think Everything I’ve Shown You So Far
Could Help You Build An Information Business…
A Course, Coaching, Or Consulting Offer?
Give Me A ‘1’ If You Think This Can Help You…

So What’s The Investment To Get All This As
A Member Of Lurn Academy?
Well, What Would It Cost You To Start
Some Other Online Businesses?
Amazon Fulfillment Business
⭘ Great physical product business because

Amazon handles so much of it…
⭘ Biggest startup cost is inventory, but you can
control how much you start with…
⭘ Some software costs…
⭘ From JungleScout 2021 State of the Amazon
Seller Report:
“Based on insights from 4,864 Amazon entrepreneurs,
business owners and major brands, over 58% of
sellers spent less than $5,000 to start their business
on Amazon — including the cost of products, Amazon Typical Startup Costs:
fees and storage, and advertising; 28% spent less
than $1,000.” Up To $5,000
Shopify Dropshipping
Information Marketing Is A Great Business Model Because
The Start-Up Costs Are Minimal…
No Products To Buy Reasonable Software Costs
No Inventory To Store No Team Needed To Start
No Fees To Get Started No Paid Traffic To Start

Based On Everything You’ve Seen So
Far, You’re Probably Wondering How
Much You Need To Invest Today?
Before I Tell You The Price, Let’s Be Real For A Moment…
This Is What It Costs Me To Deliver FOR You…
Lurn Center: $2.7M Lurn Staff: $493,478 / Mo External Consultants:

$16,548 / Mo
Lurn Facility Costs: Business Services &

$106,710 Per Month Software: $58,187 / Mo
It Costs Me MILLIONS Per Year To Run
An Elite Program For You…
And Yes, I Want To Turn A Profit…

But I Still Want To Do Something Special For Everyone Who
Wants To Join Me On This Journey Today…
Here’s What I’m Thinking…
1. My Costs Are RECURRING… So In The Future, The Cost To

Join Lurn Academy Must Be Too (Not For Your Today)...
2. We Can SHARE Those Costs For Now – I’m Investing In

You, You’re Investing In Me…
3. I Want To REWARD Anyone Willing To Get In On The

Ground Floor Of Lurn Academy, So We Can Grow Together
Give Me A YES If This Sounds
Reasonable To You
$10,000
$5,000
$2,500
My Dad Once Told Me…
“Dare To Invest In Someone Else’s

Success & See How Successful That
Can Make You”
You Can Get Started With Lurn Academy Today
With Your FIRST PAYMENT Of…
$397
However, I’ve Created

A Special Deal For You Today…
Even Though I’ll Support You
Month After Month For The Life Of
Lurn Academy…
You Only Need To Make

5 Payments In Total…
Then You’ll Never Be Billed Again.
That’s My Gift To You In

Exchange For Becoming An
Angel Member
As An Angel Member…
⭘ Get Early Access To The New Lurn

Academy Platform
⭘ You Are An Early Adopter…
⭘ We’re Looking For Early Feedback
& Success Stories From People
Ready To Run Out Of The Gate…
PLUS, More To Come…

And You Get FULL ACCESS Today With Your First Payment…
$397 / Month
Angel Member
$397 Today…
⭘ Only 5 Payments - Unlimited Access
Then Just 4 More Monthly
⭘ Get Access & Updates For As
Payments Of $397…
Long As Lurn Academy Exists…
And You’re DONE!
www.Lurn.com/Academy
Who Here Wants To Be Angel Member?
Type ‘ME’ In The Comment Box If You’re Jumping In Now
PLUS, Your Investment In Lurn Academy
Is Fully Protected…
Full 30-Day, Money Back Guarantee
Join Lurn Academy TODAY…
You’ve Got Up To 30 Days To Decide If Information Marketing Is Right

For You & If Lurn Academy Can Help You…
If You Decide - For ANY Reason - This Just Isn’t A Good Fit…
Simply Contact Our Customer Service Team To Cancel Your

Membership And We’ll Refund Your Entire Purchase Price Today.
If You Cancel AFTER 30 Days, We’ll Cancel All Future Payments &
Terminate Your Access As Of The End Of The Billing Period.
That’s How Much I Believe In Information Marketing
& What Lurn Academy Can Do For You…
And You Get FULL ACCESS Today With Your First Payment…
$397 / Month
Angel Member
$397 Today… ⭘ Only 5 Payments - Unlimited Access
⭘ Get Access & Updates For As
Then Just 4 More Monthly Long As Lurn Academy Exists…
Payments Of $397…
⭘ No Monthly, Yearly, Or Maintenance
And You’re DONE!
Fees…
I Want To Know Right Now…
Are You SERIOUS About Creating An

Information Marketing Business?
Type ‘1’ If You’re Already Enrolling Into Lurn Academy…
I’m Curious Right Now…
What Skill Or Expertise Are You

Building Your Business Around?
Let Me Know In The Comments…
Don’t Limit Yourself… Dare To Explore The Possibilities!
Wealth Niche
➢ Crypto
➢ NFTs
➢ Real Estate
➢ FOREX Trading
➢ Tax Planning
➢ Retirement
➢ Saving For College
➢ Starting A Business
Relationship Niche
➢ Marriage Planning
➢ Online Dating
➢ Matchmaking
➢ Professional Networking
➢ Raising Kids
➢ Adoption Planning
Health Niche
➢ Mediterranean Diet
➢ Paleo
➢ Bodybuilding
➢ Anger Management
➢ Digestive Issues
➢ Getting Better Sleep
➢ Weight Loss
➢ Intermittent Fasting
Whatever It Is You Want To Create,
We Can Help You Inside Lurn Academy!
Start Today For $397 www.Lurn.com/Academy

But That’s Still Not Everything You Get Today!
Decision Bonus #5:
Lurn Private Blackbook
When You First Start Out, You CAN Do This Alone…
But At Some Point, You MAY Want To Outsource Work…
So How Would You Like Our PRE-SCREENED List Of
Software, Consultants & Service Providers?
Copywriters Graphic Designers Virtual Assistants Software
Video Editing Social Media Content
You’ll Know That When You Go To Someone From OUR
Network, You’ll Be Treated Fairly & Professionally
💪 Decision Bonus #5: Lurn Private Blackbook - Access To Pre-Screened Freelancer & Contractors

Decision Bonus #6:
112 Royalty-Free Business Ideas
Decision Bonus #6: 112 Royalty-Free Business Ideas
Step #1:
Step #2: List
Pick One Of
Your
The Big 4
I Already Showed You The Niches
Strengths
Proven Formula To
Find The Perfect Business Idea…
Step #3: What

Makes You
Unique
And I Showed You Several

Examples Of How This Comes Together…
How To Attract More

People To Your Sunday Healthy, Delicious Food If
Sermon & INCREASE You Suffer From Crohn’s How To Build A Side Income
Contributions Working From Home As
Copywriters
My Team Did The Work FOR YOU…
We Came Up With 112 Different Ideas

You Can Start Building Right Away
Big 4 Niche: Health Big 4 Niche: Hobbies

Strength: Former Athlete Strength: Golf
U-Factor: Just Turned 50 U-Factor: Father of 3 Girls
Business Idea… Business Idea…
Golf Buddies Forever:

How To Get Your
How To Build A Lasting
Game Face (& Body
Bond With Your
Back) After 50 Daughters
Big 4 Niche: Wealth Big 4 Niche: Relationships

Strength: Data Analysis Strength: Negotiation
U-Factor: Options System U-Factor: Family of 10
Business Idea… Business Idea…
10 “Sibling Rivalry”
Tactics For Getting Your
Way In Business & Life
Weekly Profits: The
2-Day Rule For
Trading Weekly
Options
Who Here Thinks 112 Different Ideas Like This Could Help
You Launch A Brilliant, UNIQUE Idea?
Type ‘Me’
💪 Decision Bonus #6: 112 Royalty-Free Business Ideas - Pick One, Launch Fast

Decision Bonus #7:
Cross-Promotion Room
Decision Bonus #7: Cross-Promotion Room
One Of The Most Common Questions I Get Is

“Who Am I Going To Sell To?”
Free Traffic
Paid Ads Joint Ventures
Audience
1 2 3
What Is A Joint Venture?
LIST OFFER
Inside Lurn Academy We’ve Created A

Cross-Promotion Room To Help Members
Partner With & Promote Each Other
💪 Decision Bonus #7: Cross-Promotion Room - Scale Your Business With Other Experts

Decision Bonus #8:
Course Hacking Club
Decision Bonus #8: Course Hacking Club
Here’s An Admission…
I Don’t Know It All!

(Nobody Does)...
But I Learn Every Day From Other Great Marketers…
We’re Going To Meet Every

Month To Take A Deep
Dive Into A Course,
Coaching Or Consulting
Funnel Across A Wide
Range Of Niches…
Each Month We’ll Break Down…
● Target Audience
● Traffic Sources
● How Strong The Offer Is
● Brainstorm A Better Offer
● Look At Landing Pages, Sales
Page, Webinars…
● If We Can Get It, We’ll Talk Data
● We’ll LEARN From What Others
Are Doing
💪 Decision Bonus #8: Course Hacking Club - Join Our Experts Every Month To See What’s Working Now

Decision Bonus #9: Accountability Partner
We’re All In This Together - Find A Partner To Keep You On Track
How Many Of You Have Felt Alone

Trying To Build A Business Before?
Even If You Had Someone

Who Supports You…
They Just Don’t Really
Understand What You’re
Doing Or Going Through
We Have A Place INSIDE Lurn Academy To

Help You Find Accountability Partners…
The American Society of Training and Development

Studied Accountability And Found…
People Are 65% More Likely To Achieve Their Goals When They’ve Shared
Them With Someone Else
People Are 95% More Likely To Achieve Their Goals When They’ve Shared
Them A Group And Meet Regularly To Review Them
Who Thinks An Accountability Partner (Or A Few)

Could Help Them Achieve Their Goals? Type ‘GOALS’
💪 Decision Bonus #9: Accountability Partners - Find A Partner (Or A Few) To Keep You Accountable

Why Am I Doing All This NOW?
For The Past 20 Years I’ve Had Great Success
With A Number Of Different Business Models &
Taught Them To Lurn Students…
But Then Something Happened…

I Kept Hearing The Same Things From Our Students…
⭘ I’m Overwhelmed With All The Information…
⭘ I’m Getting Too Many Emails About Different Programs…
⭘ I Didn’t Know I Needed Something Else To Do This Business…
⭘ I’m Confused
⭘ Who Should I Ask For Help?
That’s When I Made A Decision To Shut Down Everything…

⭘ I Shared With My Team We Were DONE Selling
Dozens Of Different Products…
⭘ Lurn 3.0 Was Going To Be About One Thing Only -
JUNE Information Marketing
190
⭘ Our Goals Was To Only Ever Have A Few Products,
Closely Aligned With A Single Goal…
⭘ Address Our Students Biggest Concerns
The Future Of Lurn & Your Success Looks Very Different…

Here’s The Future Of Lurn…
You Are Here… When You’re Ready… In The Future, Possible:
Equity Partnership
That’s It - Nothing More You “Have To” Buy, EVER!

It’s This Big, Long-Term Vision
Allowed Me To Do Something Nobody Else Will…
Make You This

CRAZY Offer To Join
Lurn Academy
As An Angel Member…

Decision Time…
Next 10 Minutes…
Time To Make A Decision!
“You Don't Have To Be Great To
Start, But You Have To Start To
Be Great.” – Zig Ziglar

Questions?
Q1: Can I Really Start With $1,000?
Yes, You Can Start With Less Than $1,000 -

But You Will Have More Costs Eventually
Q2: What Else Will I Need To Buy?
1. It IS Possible To Launch Without A Lot Of Paid Tools (But It

Takes More Effort)
2. To Build An Email List, You’ll Need An Email Service Provider

(Free To $100/Mo)
3. You’ll Eventually Want Funnel Software (Free & Paid Options)
4. You May Want A Good Recording Mic (Less Than $25)

Q3: How Will I Know If My Course Idea Will Sell?
First, You Can Get Advice From The Community & Our Lurn Experts…
But Ultimately, You Need To Test & Let The Market Tell You.
That’s Why I Use The JGE Model.

Q4: How Much Will I Make?
I Have NO Idea…
The Market May Not Respond To Your Idea…
You May Decide This Isn’t Right For You…
There Are NO Guarantees Of Success In Business

Q5: What’s The Refund Policy Again
30-Day Money Back Guarantee, No Conditions…
(But If You’re Asking This Question Already, You Probably Shouldn’t Join)
sREMINDER:s
Starting An Info Marketing Business

Will Require An Investment Of Time & Money…
And In This Business - Just Like In Any Other Business Or In Life -

There Are NO Guarantees Of Success…
If You’re Not Willing To Accept That, Move On…

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The 3 Secrets

That Allowed Me To Sell

Lead Trainer: Anik Singal - CEO - Lurn Inc.

3. Agreement #3: This Is a BUSINESS. No Results Are Typical. All Businesses

3. Agreement #3: This Is a BUSINESS. No Results Are Typical. All Businesses

Coaching: You Want To Do Group Or 1-on-1

Consulting: You’re An Expert At Something

⭘ No Rent, Warehousing or Staff

⭘ Don’t Need An Audience To Start

Annual Revenue Past 3 Years

I’ve Already Had HUGE Success With It…

(Along with Thousands of Painful & Costly Mistakes)...

Studying Personal World of Playstation Microsoft

Breast Potty Training Wealth Online

⭘ 3 Versions Of The Circle Of Profit Distributed To

⭘ Teaches My Proven System For Information

⭘ One Of My Most Successful Front-End Products

⭘ I’ve Actually Coached Copy To More Than

⭘ Almost 5,000 Students!

“...If you’ve got an expertise, a passion or experiences that can

Education is Changing - Get Rid of Institutional & Bring In “Peer To Peer.”

You Don’t Have At You’re Not You’re Not Willing To

⭘ Prove You Don’t Need To Be An Expert

⭘ Prove You Don’t Need To Be An Expert (The Way

⭘ Reveal My 3 Secrets To Launching Your

⭘ Prove You Don’t Need To Be An Expert (The Way

⭘ Reveal My 3 Secrets To Launching Your Info

⭘ How To Find Your PERFECT Topic…

⭘ Prove You Don’t Need To Be An Expert (The Way

⭘ Reveal My 3 Secrets To Launching Your Info

⭘ How To Find Your PERFECT Topic…

⭘ Create a Sellable Course in a Weekend

⭘ Prove You Don’t Need To Be An Expert (The Way

⭘ Reveal My 3 Secrets To Launching Your Info

⭘ How To Find Your PERFECT Topic…

⭘ Create a Sellable Course in a Weekend & Use NO

⭘ How To Take Advantage Of An

⭘ Sold Over 247,000 Courses Just Since 2015…

⭘ Sold Multiple 8 Figures Worth of Information

⭘ Worked in Dozens of Different Marketing &

● As A Broke College Student, I Was Going To Classes,

● A Guy In An Online Forum Offered To Pay Me $500

● I Turned One Client Into Many, Then

● This Was My FIRST Realization How

In All Kinds Of Niches & Generated Multiple

Interviewed For Spoke At Hosted A TEDx Conference At The

Interviewed By Daymond John Wrote A Partnered With Bob Proctor

On Stage With World’s Spoke On Stage For Tony

Got Invited To Consult For The Partnered With Les Brown To

⭘ Lurn Has Built Schools for Children

⭘ Already Built 6 Self-Sustainable

⭘ So Far, Singal Foundation Has Funded

But Before We Even Start…

“Do People Actually Buy Courses

Millions Of Free Videos & Pages…

Courses shown here are not affiliated with or

Millions Of Views & Free Resources…

Courses shown here are not affiliated with or

Millions Of Views & Free Resources…

Courses shown here are not affiliated with or