ASSIGNMENT NO.

: 7
ROLL NO. : 212302

NAME : Bachhav Ayush Kailas

TITLE : Create a word document and apply various page formatting features. Use bullets, numbering,
page formatting. Use of various print options.

Table of Contents
I. Executive Summary………………………………………………………….
a. One Page Maximum (Written last)

b. Mission
Statement……………………………………………………..

II. Company Description……………………………………………………….

a. 1 Year Goal…………………………………………………………

b. Legal Form of Ownership

……………………………………………

c. Goals and Objectives ……………………………………………..

III. Organizational Chart and Management

Team………………………………
a. Organizational chart (if applicable)
……………………………………

b. Management Team (if applicable) …………………………………

Output of Micro Project

I.Executive Summary :
We are starting a business of manufacturing chocolates. Name of the company is “Yummy
Chocolate”. Our target market is whole Maharashtra. The customers to whom our products will be
supplied are retailers, wholesalers and traders in Pune, Mumbai, Ahmednagar, Nasik, and more places
in Maharashtra. The location of our manufacturing plant would be MIDC of Sangamne.

We would be targeting the consumers of all age groups. The products that we would offer are:

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 1. Yummy Plain Chocolate
2. Yummy Milk Chocolate
3. Yummy Fruit N Nut Chocolate

The core competencies on which our company would be competing are taste and quality of our
chocolates. Our company would be a partnership firm. There would be 2 finance managers, 2 marketing
managers, 1 accountant and 1 general manager as part of the organization.
II. Company Description :
Our company will be in the confectionary business. Our company will be involved in manufacturing of
chocolates.

1. Vision
Our vision is to be the leading manufacturer of chocolates all over India.

2. Mission
We seek to produce high quality products at competitive price using modern technology to provide high
satisfaction to the consumers.

3. Objectives

• To provide the customers with the quality products to the best interest of the customers.

• To create Price competitive Products as part of the effect to increase the world access to high
quality chocolates.

• To ensure a hygiene & clean working environment as to continue to produce Safe & Tasty
Products

• To strive to Meet & Exceed Customer's Expectations so as to ensure a sustainable business

relationship.

4. Target Market

• Upper class

• Middle class

• Lower middle class

• All age groups

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 5. About Chocolate Industry
Bars of molded chocolates like amul, milk chocolate, dairy milk, truffle, nestle premium, and nestle
milky bar comprise the largest segment, accounting for 37% of the total market in terms of volume. To
push sales chocolate companies have been targeting mainly adult audiences.
Chocolates are being presented as snack food for the new target audiences. The chocolate Cadbury is
the leading player in the chocolate market industry with the penetration of 70% market share. The
company's brands like Five Star, Gems, Éclairs, Perk, and Dairy Milk are leaders in their segments. Nestle
&Amul are the other major players in chocolate industry. Chocolate industry is growing at steady growth
rate of 25%. Over 70% of the consumption of chocolates takes place in the urban market. It is price
sensitive market.
Until early 90's, Cadbury had a market share of over 80 %, but its party was spoiled when Nestle
appeared on the scene. The other one has introduced its international brands in the country (Kit Kat,
Lions), and now commands approximately 15% market share. The two companies operating in the
segment are Gujarat Co-operative Milk Marketing Federation (GCMMF) and Central Arcanum and Cocoa
Manufactures and Processors Co-operation (CAMPCO). Competition in the segment will soon get keener
as overseas chocolate giants Hershey's and Mars consolidate to grab a bite of the Indian chocolate pie.
Indian Chocolate Industry’s Margin range between 10 and 20%, depending on the price point at
which the product is placed. The input costs in India are under check owing to the 24% decline in the
prices of sugar.

6. Core Competencies

The core competencies on which our company will compete are:  Taste
By consuming the “Yummy Chocolates” flavor begins to fill your mouth the moment the chocolate
begins to melt on your tongue like butter and it tastes like pure chocolate rather than cocoa powder. At
first there is so much pleasure in tasting the chocolate, it may be difficult to focus on the specifics of
flavor. First perception the consumer would describe for the chocolate as “chocolaty” and
“Yummy”.

 Quality

The raw ingredients are of finest quality and also care is taken of the production process; roasting and
crushing the cocoa beans and mixing the cocoa paste with sugar and other ingredients such as milk.
Yummy chocolates are high quality chocolates as they are shiny brown, breaks cleanly and is smooth.
Yummy chocolates has the sufficient quantities of cocoa butter and vegetable fat so that it does not
become greasy or sticky at ambient room temperature.

III . Organizational Chart and Management Team :

Company Name: Yummy Chocolate Company

Job Description:

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 • Increasing management's effectiveness by recruiting, selecting, orienting, training,
coaching, counseling, and disciplining managers

• Communicating values, strategies, and objectives; assigning accountabilities

• Maintains quality service by establishing and enforcing organization standards.

• Contributes to team effort by accomplishing related results as needed.

Job Description:

• providing and interpreting financial information;

• monitoring and interpreting cash flows and predicting future trends;

• developing financial management mechanisms that minimize financial risk;

• conducting reviews and evaluations for cost-reduction opportunities;

• managing a company's financial accounting, monitoring and reporting systems;

• liaising with auditors to ensure annual monitoring is carried out,managing budgets;

Job Description:

• manage and coordinate all marketing, advertising and promotional staff and activities

• conduct market research to determine market requirements for existing and future products

• analysis of customer research, current market conditions and competitor information

• develop and implement marketing plans and projects for new and existing products

• manage the productivity of the marketing plans and projects

• monitor, review and report on all marketing activity and results

• determine and manage the marketing budget

• deliver marketing activity within agreed budget

• develop pricing strategy

• deal with media and advertising Job Description:

• compile and analyze financial information to prepare financial statements including monthly
and annual accounts

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• ensure financial records are maintained in compliance with accepted policies and procedures

• ensure all financial reporting deadlines are met

• prepare financial management reports

• resolve accounting discrepancies and irregularities

• monitor and support taxation issues

• develop and maintain financial data bases

• financial audit preparation and coordinate the audit process

• ensure accurate and appropriate recording and analysis of revenues and expenses