Soal Busines Group PLC VV
Soal Busines Group PLC VV
Soal Busines Group PLC VV
Fed,
2022
Addis Ababa
Ethiopia
1
Table of Contents
1. Executive Summary....................................................... 1
2. Product Description and Application............................. 1
3. Market Study, Plant Capacity and Production Program 2
3.1 Market Study............................................................................. 2
3.1.1 Present Demand and Supply............................................... 2
3.1.2 Projected Demand............................................................... 3
3.1.3 Pricing and Distribution...................................................... 4
3.2 Plant Capacity........................................................................... 4
3.3 Production Program................................................................... 5
4. Raw Materials and Utilities............................................. 5
4.1 Availability and Source of Raw Materials................................... 5
4.2 Annual Requirement and Cost of Raw Materials and Utilities.... 6
5. Location and Site............................................................ 6
6. Technology and Engineering.......................................... 6
6.1 Production Process.................................................................... 6
6.2 Machinery and Equipment........................................................ 7
6.3 Civil Engineering Cost............................................................... 8
7. Human Resource and Training Requirement............... 8
7.1 Human Resource....................................................................... 8
7.2 Training Requirement................................................................ 9
8. Financial Analysis.......................................................... 10
8.1 Underlying Assumption............................................................ 10
8.2 Investment............................................................................... 11
8.3 Production Costs...................................................................... 11
8.4 Financial Evaluation................................................................. 12
9. Economic and Social Benefits and Justification............ 13
ANNEXES.............................................................................
2
1. EXCUTIVE SUMMARY
6. Total initial The total capital of the project cost is Birr 130,000,000(30%
Investment
equivalent to birr 30,000,000financed by the owner equity
Capital
and 70% equivalent to birr 100,000,000.00 from bank loan)
7. Employment The total manpower required for the plant will be 137
Opportunity
employees at full capacity. Permanent workers 94
Skilled 56
Unskilled 38
Temporary workers 43
Skilled 5
Unskilled 38
8. Benefits of
the project
For The To ensure that imported and domestic cosmetics meet regulatory requirements
Region/ through inspection, sample collection and an preparations.
Country
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1.1. BACKGROUND INFORMATION
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Different kind of Cosmetics, perfumes and toilet
product supply
Perfumes
Personal care
Hair care
Dental hygiene products
Skin care
lip scrubs
Avocado face masks
Bubble masks
Eyes patches
Shower gels
Exfoliating bath scrubs
Whitening sprays
Deodorants
Massage oils
Sunscreens
Tanning products
Beard balms
Hair waxes
Aftershave toners
Herbal cosmetics have growing demand in the world market and are an
invaluable gift of nature. There are a wide range of herbal cosmetic products
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to satisfy beauty regime. Adding herbs in cosmetics is very safe for our skin.
Herbal cosmetics are in high demand due to the increasing interest of
mankind towards them because they are more effective with nil or less side
effects, easily available ingredient
Our business will also provide moisturizing creams, body lotions, hair lotions of
various types and varieties to our esteemed customers.
Their very own scent they can show off to their friends
The feeling of being unique
Resell their perfume to their friends
Nowhere else will you find a website that makes it easy to create
perfume
Our delivery across North America will be top notch
You can order perfume at anytime from anywhere
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FUTURE PRODUCTS/SERVICES
Some potential future products might include custom made:
Body Lotions
Body lotions available for label customization could be sold along with our perfume.
Soap
Soaps available for label customization could be sold along with our perfume..
Skin beauty.
We will also offer the cosmetic products to our esteemed customers while
providing consultancy advise inform of skills for mixing and using the oils for
their own benefit
We will provide free consultancy services about lotion use, making and
maintenance and caring for the skin especially mostly by the ladies and young
girls who our major customers and advise them on maintaining a healthy
balanced diet which include fruits and vegetables.
We will provide free consultancy services about lotion use, making and
maintenance and caring for the skin especially mostly by the ladies and young
girls who our major customers and advise them on maintaining a healthy
balanced diet which include fruits and vegetables.
Sofa Mohhammed import and export plc cosmetics supply will offer reliable
cosmetics, lotions, and jerrys intended to improve the general skin health as
well as boosting the beauty skin of our clients especially ladies, skin
treatment, cure skin rashes, and ensure all time beauty of our clients.
The Cosmetics industry is one of the growing industry in the country with a
number of industries Unisex beauty cosmetics with many branches, and other
small businesses which have joined the industry. Despite the increase in the
Cosmetics industries, customer’s demands are not fully met due to the
increasingly growing population and poor delivery of the cosmetics to the
customers, Briox cosmetics Enterprise is therefore aiming at filling this gap.
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The industry has shown a great interest for investment. The industry has
earned great reputation due to the increased differences in customer
requirements like skin colors, hair styles by different hair cosmetics and
customer general beauty.
1.12 Opportunities.
The competitors Sofa Mohammed import and export do not know how
to efficiently manage their supply chain and distribution channels like
Unisex group of companies.
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Financial boost from banks for service expansion and facility
improvement.
1.13 Threat
Constant changes in customer demands which impact on our level of
satisfaction to our customers and changing economic environment.
The vision of the cosmetic shop will be ‘To be the leading suppliers of quality,
fresh and health skin booting cosmetics product’
It will be, dedicated at improving the skin health and body look and
appearance of our client. "We seek to become the recognized leader in our
targeted local and international market for carrying a diverse line of in
demand cosmetics including perfumes, makeup, and other accessories that
will have a competitive edge towards customer satisfaction and retention at
attractive prices.
1.15. Goals
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To obtain maximum customer satisfaction through continued quality production
To obtain continuous production and supply of our products to the customers
To create customer loyalty to our products such that they become well
pronounced in the customer minds.
To efficiently publicize our products to create awareness among the customers
To provide high quality products to the clients through use of quality and
standard in puts that is natural inputs.
To use our experience to operate at lowest costs possible.
To establish a strong and reputable relationship with the stakeholders of the
Enterprise.
To come up with new products in the Cosmetics industry.
2. BUSINESS STRATEGY
2.1Communication strategy
One of the most important aspects of a successful launch is a positive publicity for our
cosmetics products. We will develop awareness campaigns to promote our product
through several avenues. Our management team will fiercely have pursued positive
perception through societal endorsement promoting the benefits of our product by
actively seeking local news and media coverage to help on awareness.
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Position of the business in the heart of Addis Ababa and the whole of Ethiopia and
also being near the high market area makes the product easily accessible by our
customers. An aggressive advertising campaign will be undertaken so that we create
much awareness of our product than our competitors through our highly skilled
management team and employees that will be highly in contact with our customers.
2. 3/Marketing strategy
Sofa Mohammed Export and Import plc plans to communicate through outdoor
advertising and television advertising to generate sales. This will be spearheaded by
our marketing team to manage the marketing campaign. The key message associated
with our products is high quality beautifying cosmetics and skin care.
Sofa Mohammed export and Import plc will start up with its experienced members in
various fields that are useful in the business to form competent team of trustworthy
staff for efficiency and effective operations and goal oriented. Provision of favorable
working conditions to maintain a high degree of personal development and
satisfaction of both employees and employers and ensuring that our employees are
constantly trained where need arises.
Sofa mohammed export and import plc will ensure a close working relationship
with our suppliers and where necessary undertake supplier development
programmes that is providing improved varieties of agricultural inputs for example
grapes, Chew cumber, palm fruits, avocadoes and lemons and tools that will
ensure constant supply of our core inputs.
10 | P a g e
Production Program
We will specialize majorly in supply or a import cosmetic, perfume and toilet sop
products to treat the skin illness such as fungal diseases using locally produced
vegetables and fruits as ingredients in the manufacture of these cosmetics .We will
offer free consultancy services to our clients, free cold water, and warm water for
washing our hands. We will employ people who are easily accessible, customer
oriented, efficient and effective. We will provide customized services like skin therapy
and hair dressing to our most esteemed customers during the weekends when we
are not very busy so as to meet their demands and needs by being agile.
PRICE
The different sizes of our products will be charged different prices and
my basis of pricing will be based on the total costs incurred,
competitors’ prices and how much my customers are willing to pay.
I have studied the prices of Baby Face Organic who are my major
competitor and I think that selling at lower prices will be one of the most
important ways of competing them. A low price is important especially
for students, market vendors and retailers.
PROMOTION
Create a good initial image of our products in the society and our
potential customers.
Type of
advertising Details
A sign on the The sign will say “sofa Mohamed export and import
building plc Cosmetics
showing the product that we
Personal
letters We will send personal letters to our vendors,
wholesalers and selected retailors. We will
Import
them.
5
7. Human Resource and Training Requirement
The list of required manpower for the envisaged plant is stated in table 5 below.
Table 5: Human Resource Requirement
Building 5%
Machinery and equipment 10%
Office furniture 10%
Vehicles 20%
Pre-production (amortization) 20%
Raw Material-Local 30
Raw Material-Foreign 120
Factory Supplies in Stock 30
Spare Parts in Stock and Maintenance 30
Work in Progress 10
Finished Products 15
Accounts Receivable 30
Cash in Hand 30
Accounts Payable 30
10
3.2.Financial Analysis and Statements
Underlying Assumption
Depreciation Schedule
Original Depreciat
S Depreciation
Description Value In ion rate
N Per year
Birr in %
Land, Building & 16,666,945.
1 5% 833,347.25
Construction 08
10,280,032.
2 Machines & Equipment 10% 1,028,003.24
40
8,682,200.0
3 Vehicle 20% 1,736,440.02
9
4 Office Equipment 482,358.00 10% 48,235.77
36,111,535
Total 3,646,026.28
.28
Revenue Projection
A. Profit Generation
The project is found to be financially viable and earns on average a
profit of Birr 2.58 million per year and Birr 25.82 million within the
project life. Such result induces the project promoters to reinvest the
profit which, therefore, increases the investment magnitude in the
region.
B. Tax Revenue
In the project life under consideration, the region will collect about Birr
9.95 million from corporate tax payment alone (i.e. excluding income
tax, sales tax and VAT). Such result creates additional fund for the
regional government that will be used in expanding social and other
basic services in the region.
13
C. Import Substitution and Foreign Exchange Saving
E. Environmental Impact
The proposed production process of essential oil does not pose any
environmental
problem. However, the use of eucalyptus tree has got its own
limitation. This is because
planting eucalyptus tree can cause ecological problems since the
trees absorb huge
quantities of water and prevent the growth of native plants. To mitigate
this problem the
plantation shall be conducted in areas where native plants are rarely
found. At the same
time, however, the use of eucalyptus tree can be beneficial for drying
up marshy areas
and so reducing the risk of malaria.
F. Diversification and InterSectoral linkage.
15
Annex 1: Total Net Working Capital Requirements (in Birr)
CONSTRUCTION PRODUCTION
Year 1 Year 2 1 2 3 4
Raw Materials in Stock- Total 0.00 0.00 13090.91 19636.36 26181.82 32727.27
Spare Parts in Stock and Maintenance 0.00 0.00 4183.85 6275.78 8367.71 10459.64
TOTAL NET WORKING CAPITAL REQUIRMENTS 0.00 0.00 345933.6 518900.40 691867.20 864834.00
INCREASE IN NET WORKING CAPITAL 0.00 0.00 345933.6 172966.80 172966.80 172966.80
1
Annex 1: Total Net Working Capital Requirements (in Birr) (continued)
PRODUCTION
5 6 7 8 9 10
Spare Parts in Stock and Maintenance 10459.64 10459.64 10459.64 10459.64 10459.64 10459.64
TOTAL NET WORKING CAPITAL REQUIRMENTS 864834.00 864834.00 864834.00 864834.00 864834.00 864834.00
INCREASE IN NET WORKING CAPITAL 0.00 0.00 0.00 0.00 0.00 0.00
2
Annex 2: Cash Flow Statement (in Birr)
CONSTRUCTION PRODUCTION
Year 1 Year 2 1 2 3 4
TOTAL CASH INFLOW 1677900.0 2542734.0 3992727.2 5596363.6 7396363.6 9196363.6
1. Inflow Funds 1677900.0 2542734.0 392727.27 196363.64 196363.64 196363.64
Total Equity 671160.00 1017093.6 0.00 0.00 0.00 0.00
Total Long Term Loan 1006740.0 1525640.4 0.00 0.00 0.00 0.00
Total Short Term Finances 0.00 0.00 392727.27 196363.64 196363.64 196363.64
2. Inflow Operation 0.00 0.00 3600000.0 5400000.0 7200000.0 9000000.0
Sales Revenue 0.00 0.00 3600000.0 5400000.0 7200000.0 9000000.0
Interest on Securities 0.00 0.00 0.00 0.00 0.00 0.00
3. Other Income 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL CASH OUTFLOW 1677900.0 1677900.0 3234139.9 3777229.0 5463368.0 6563845.5
4. Increase In Fixed Assets 1677900.0 1677900.0 0.00 0.00 0.00 0.00
Fixed Investments 1598000.0 1598000.0 0.00 0.00 0.00 0.00
Pre-production 79900.00 79900.00 0.00 0.00 0.00 0.00
5. Increase in Current Assets 0.00 0.00 738660.87 369330.44 369330.44 369330.44
6. Operating Costs 0.00 0.00 1830619.6 2681949.5 3533279.3 4384609.2
7. Corporate Tax Paid 0.00 0.00 0.00 0.00 885456.78 1185252.1
8. Interest Paid 0.00 0.00 664859.35 303885.65 253238.04 202590.43
9.Loan Repayments 0.00 0.00 0.00 422063.40 422063.40 422063.40
10.Dividends Paid 0.00 0.00 0.00 0.00 0.00 0.00
Surplus(Deficit) 0.00 864834.00 758587.37 1819134.6 1932995.6 2632518.0
Cumulative Cash Balance 0.00 864834.00 1623421.3 3442555.9 5375551.6 8008069.6
3
Annex 2: Cash Flow Statement (in Birr): Continued
PRODUCTION
5 6 7 8 9 10
TOTAL CASH INFLOW 9000000.00 9000000.0 9000000.0 9000000.0 9000000.0 9000000.00
1. Inflow Funds 0.00 0.00 0.00 0.00 0.00 0.00
Total Equity 0.00 0.00 0.00 0.00 0.00 0.00
Total Long Term Loan 0.00 0.00 0.00 0.00 0.00 0.00
Total Short Term Finances 0.00 0.00 0.00 0.00 0.00 0.00
2. Inflow Operation 9000000.00 9000000.0 9000000.0 9000000.0 9000000.0 9000000.00
Sales Revenue 9000000.00 9000000.0 9000000.0 9000000.0 9000000.0 9000000.00
Interest on Securities 0.00 0.00 0.00 0.00 0.00 0.00
3. Other Income 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL CASH OUTFLOW 6159061.82 6223196.5 6187743.1 5730226.4 5730226.4 5730226.45
4. Increase In Fixed Assets 0.00 0.00 0.00 0.00 0.00 0.00
Fixed Investments 0.00 0.00 0.00 0.00 0.00 0.00
Pre-production
Expenditures 0.00 0.00 0.00 0.00 0.00 0.00
5. Increase in Current 0.00 0.00 0.00 0.00 0.00 0.00
6. Operating Costs 4384609.21 4384609.2 4384609.2 4384609.2 4384609.2 4384609.21
7. Corporate Tax Paid 1200446.39 1315228.6 1330422.9 1345617.2 1345617.2 1345617.24
8. Interest Paid 151942.82 101295.22 50647.61 0.00 0.00 0.00
9. Loan Repayments 422063.40 422063.40 422063.40 0.00 0.00 0.00
10.Dividends Paid 0.00 0.00 0.00 0.00 0.00 0.00
Surplus(Deficit) 2840938.18 2776803.5 2812256.8 3269773.5 3269773.5 3269773.55
Cumulative Cash Balance 10849007.8 13625811.3 16438068.1 19707841.7 22977615.2 26247388.8
4
Annex 3: DISCOUNTED CASH FLOW-TOTAL CAPITAL INVESTED
CONSTRUCTION PRODUCTION
Year 1 Year 2 1 2 3 4
TOTAL CASH INFLOW 0.00 0.00 3600000.00 5400000.0 7200000.0 9000000.0
4. Increase in Net Working Capital 0.00 0.00 345933.60 172966.80 172966.80 172966.80
5
Annex 3: DISCOUNTED CASH FLOW-TOTAL CAPITAL INVESTED (Continued)
PRODUCTION
5 6 7 8 9 10
TOTAL CASH INFLOW 9000000.0 9000000.0 9000000.0 9000000.0 9000000.00 9000000.0
4. Increase in Net Working Capital 0.00 0.00 0.00 0.00 0.00 0.00
CUMMULATIVE NET CASH FLOW 9893143.7 13193305.8 16478273.6 19748047.2 23017820.7 26287594.3
Net Present Value (at 18%) 1265003.1 1036003.5 873926.81 737190.30 624737.54 529438.59
Cumulative Net present Value 3505538.1 4541541.6 5415468.4 6152658.7 6777396.33 7306834.9
6
Annex 4: NET INCOME STATEMENT ( in Birr)
PRODUCTION
1 2 3 4 5
Capacity Utilization (%) 40% 60% 80% 100% 100%
7
Annex 4: NET INCOME STATEMENT (in Birr):Continued
PRODUCTION
6 7 8 9 10
Capacity Utilization (%) 100% 100% 100% 100% 100%
9
Annex 5: Projected Balance Sheet (in Birr): Continued
PRODUCTION
5 6 7 8 9 10
TOTAL ASSETS 13741660.0 16388463.5 19070720.3 22210493.8 25350267.4 28490041.0
1. Total Current Assets 12695660.0 15472463.5 18284720.3 21554493.8 24824267.4 28094041.0
Inventory on Materials and Supplies 48387.08 48387.08 48387.08 48387.08 48387.08 48387.08
Work in Progress 130004.21 130004.21 130004.21 130004.21 130004.21 130004.21
Finished Products in Stock 260008.42 260008.42 260008.42 260008.42 260008.42 260008.42
Accounts Receivable 981818.18 981818.18 981818.18 981818.18 981818.18 981818.18
Cash in Hand 426434.29 426434.29 426434.29 426434.29 426434.29 426434.29
Cash Surplus, Finance Available 10849007.8 13625811.3 16438068.1 19707841.7 22977615.2 26247388.8
Securities 0.00 0.00 0.00 0.00 0.00 0.00
2. Total Fixed Assets, Net of Depreciation 1046000.0 916000.00 786000.00 656000.00 526000.00 396000.00
Fixed Investment 3196000.0 3196000.0 3196000.0 3196000.0 3196000.00 3196000.00
Construction in Progress 0.00 0.00 0.00 0.00 0.00 0.00
Pre-Production Expenditure 159800.00 159800.00 159800.00 159800.00 159800.00 159800.00
Less Accumulated Depreciation 2309800.0 2439800.0 2569800.0 2699800.0 2829800.00 2959800.00
3. Accumulated Losses Brought Forward 0.00 0.00 0.00 0.00 0.00 0.00
4. Loss in Current Year 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL LIABILITIES 13741660.0 16388463.5 19070720.3 22210493.8 25350267.4 28490041.0
5. Total Current Liabilities 981818.18 981818.18 981818.18 981818.18 981818.18 981818.18
Accounts Payable 981818.18 981818.18 981818.18 981818.18 981818.18 981818.18
Bank Overdraft 0.00 0.00 0.00 0.00 0.00 0.00
6. Total Long-term Debt 844126.80 422063.40 0.00 0.00 0.00 0.00
Loan A 844126.80 422063.40 0.00 0.00 0.00 0.00
Loan B 0.00 0.00 0.00 0.00 0.00 0.00
7. Total Equity Capital 1688253.6 1688253.6 1688253.6 1688253.6 1688253.60 1688253.60
Ordinary Capital 1688253.6 1688253.6 1688253.6 1688253.6 1688253.60 1688253.60
Preference Capital 0.00 0.00 0.00 0.00 0.00 0.00
Subsidies 0.00 0.00 0.00 0.00 0.00 0.00
8. Reserves, Retained Profits Brought
Forward 7426419.8 10227461.4 13296328.3 16400648.5 19540422.1 22680195.6
9. Net Profit After Tax 6
2801041.5 33068866.9 33104320.2 63139773.5 13139773.55 73139773.55
Dividends Payable 0.00 0.00 0.00 0.00 0.00 0.00
Retained Profits 2801041.5 3068866.9 3104320.2 3139773.5 3139773.55 3139773.55
10