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The Language of ADS (Summary)

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07/10/2023

CL ASSIF Y THE WORDS/EXPRESSIONS IN BOLD INTO THESE CATEGORIES:


- PROMOTING QUALIT Y
- PROMOTING VALUE FOR MONEY
- PROMOTING LUXURY AND COMFORT
- PROMOTING SCIENTIFIC BACKING
- PROMOTING ATTRACTIVENESS
• Check out our latest smartphone – you’ll love its innovative features.
• Ties that will make you stand out in the crowd.
• The design of our beds is unsurpassed.
• Our dishwashers leave other dishwashers standing.
• Prices slashed!
• Order now and get a 10% discount.
• Our health drink is medically proven to boost energy levels.
• Use our range of hair and skin products for glossy hair and radiant skin.

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CL ASSIF Y THE WORDS/EXPRESSIONS IN BOLD INTO THESE CATEGORIES:


- PROMOTING QUALIT Y
- PROMOTING VALUE FOR MONEY
- PROMOTING LUXURY AND COMFORT
- PROMOTING SCIENTIFIC BACKING
- PROMOTING ATTRACTIVENESS
• In our new styles, you’re guaranteed to turn heads.
• Bargains galore!
• Our new lipsticks are tantalisingly appealing.
• All our computers are state-of-the-art.
• This ergonomically designed reading lamp provides the perfect light.
• Rock-bottom prices in our sale!
• Sign up for exam courses that put/leave other courses in the shade.

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07/10/2023

COMMON WAYS OF ADVERTISING


• Magazine and newspaper • Brochures
advertisements/adverts • Carrier bags
• Classified ads; • Logos on clothing and other products;
• TV and radio commercials • Pop-ups on websites.
• Posters • Personalities often use TV interviews to plug a
• Billboards new book or film.
• Flyers
• Trailers
• Sports sponsorship
• Banners
• Sky-writing
• Sandwich boards;

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