INSTITUTE OF MANAGEMENT AND SCIENCES

UNIVERSITY OF JAMMU
SESSION 2024-2025

A PROJECT REPORT ON
HR POLICIES AND PERFORMANCE

JAMKASH VEHICLEADES
SUBMITTED BY: SANCHITA RAINA
ROLL NO : 508550025
BBA 5th SEMESTER
COURSE : FOUR YEAR DEGREE

UNDER THE GUIDANCE OF

PROJECT SUPERVISOR PROJECT GUIDE
MR. ARJUN SHARMA MRS. CHARU KATOCH

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 CERTIFICATE OF ORIGINALITY

I hereby declare that the following documented project report entitled ‘‘study on HR policies and performance
review’’ is an organized and authentic work prepared by me as an intern under Maruti Suzuki arena ( Jamkash
vehicleades ) .this work is done for partial fulfilment of Bachelors of Business Administration degree.

I confirm that this report is result of my own efforts and research and has not been submitted to any other
university or institution other than IMS ( institute of management sciences ) for any degree , diploma or
fellowship all resources of information and data have been duly acknowledged .

DATE :-

NAME :- Sanchita Raina

STUDENT’S SIGNATURE:-

DIRECTOR’S SIGNATURE:-

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 ACKNOWLEDGMENT

I would like to thank IMS ( Institute of Management science ) & Director Meenakshi Sharma for giving me the
opportunity to do this internship.

I would like to thank Maruti Suzuki Arena ( Jamkash vehicleades Jammu ) for letting me do the internship at
their HR Division Head Office.

I’d like to thank Arjun Sir and Pihu ma’am my internship supervisors for guiding me with the completion of
this report. I’d also like to thaks Mrs Ruhi Pandita ma’am for keeping me under their supervision and provide
me with all the necessary information which has helped me in the completion of this report.

I would also like to thank all the officials of Jamkash vehicleades hr department for allowing me to be an
internee at their organization and help with necessary information.

A heartfelt thankyou to my collegues and fellow interns for their teamwork and encouragement which made
this experience both rewarding and enjoyable.

Thankyou all for your invaluable contributions.

SANCHITA RAINA

BBA 5th SEMESTER

UNIVERSITY ROLL NO: 508550025

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 EXECUTIVE SUMMARY

This report presents the outcomes of my internship project at MARUTI SUZUKI ARENA (Jamkash
vehicleades), conducted from (27.05.2024 to 29-06-2024 ). The project aimed to study about HR policies and
performance review, focusing on the policies and rules that employees follow in the organisation and how their
conduct and behaviour affect the organisation.

During my internship I gained practical knowledge on how the human resource division of an

organization operates and coordinates its activities to ensure smooth functioning of the

organization at all levels by ensuring right numbers of people are available at the right time to do

the right job. Not only that I have also gained insight into the working culture of the organization

and observed how MARUTI SUZUKI ARENA (Jamkash vehicleades) handles its employees with value and
empowerment to ensure they are motivated to give their best to the organization.

Overall, the internship provided an invaluable opportunity to gain my insigts in HR function, enhancing my
skills in communication, excel , problem solving and decision making . The project not only contributed to my
professional growth but also offered actionable recommendations for MARUTI SUZUKI ARENA to improve
its HR practices and support its strategic goals.

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 TABLE OF CONTENTS

Serial.no CONTENT Pg.no

1 INITIAL PAGES

1a TITLE PAGE 1
1b COMPANY CERTIFICATE 2
C CERTIFICATE OF DECLARATION 3
D ACKNOWLEDGEMENT 4
E EXECUTIVE SUMMARY 5
2 CHAP 1- INTRODUCTION

2a INTRODUCTION TO TOPIC ,CONCEPT 1-5

2b DEFINATIONS 6
3 CHAP 2- COMPANY PROFILE

3a MARUTI SUZUKI 7-8

3b JAMKASH VEHICLEADES 9
4 CHAP 3- AIMS AND OBJECTIVES

4a AIMS AND OBJECTIVES 10

4b SCOPE 11
5 CHAP 4- BUSINESS ANALYSIS

5a SWOT ANALYSIS 12
5b COMPETITOR ANALYSIS 13-19
5C MARKET CHARACTERIZATION

C1 MARKET SHARE 20

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 C2 TARGET CUSTOMER PROFILE 21-22

6 CHAP 5- DISCUSSION

6a MY PERSPECTIVE 23-24

6b ISSUES AND CHALLENGES 25-27

7 CHAP 6- CONCLUSION, SUGGESTIONS AND

LIMITATIONS
7a CONCLUSION 28

7b SUGGESTIONS 29-30

7c LIMITATIONS 31
REFERENCE 32

CHAPTER:-1 INTRODUCTION

I have select the topic of this report is ‘‘HR policies and performance of MARUTI SUZUKI’’ . I tried to
integrate my theoretical knowledge of HR and combine it with practical examples as observed during my
internship.

I have tried to cover all the major functions of Human Resource Management- recruitment, selection,
compensation and benefits, training and development and convey my understandings of the different functions
of Human Resource Management through this project.

In this report I will be sharing my learnings and insights I gained from the internship as well as my view on the
working culture in the organisation. Some limitations of the organisations and my suggestions on how they can
improve the aspects they are lacking.
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At the end of the report I have done a SWOT Analysis on the MARUTI SUZUKI by discussing critical points.
I have also tried to provide some recommendations based on my knowledge followed by the conclusion which I
gathered during my internship

HR POLICIES

AND

PERFORMANCE REVIEW

Human Resources (HR) policies and performance reviews are essential components of managing
employees and ensuring a productive work environment. Here’s an overview of both:

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HR POLICIES :-

HR policies are guidelines that outline the organization's approach to managing its employees. They cover
various aspects, including:

Recruitment and Hiring: Guidelines for job postings, interviews, and selection processes.

Compensation and Benefits: Details about salaries, bonuses, health insurance, retirement plans, and other
benefits.

Employee Conduct: Rules regarding workplace behavior, ethics, and dress code.

Work Hours and Attendance: Policies on work schedules, overtime, and time-off requests.

Health and Safety: Protocols to ensure a safe working environment.

Diversity and Inclusion: Initiatives and practices to promote a diverse and inclusive workplace.

Grievance Procedures: Steps for employees to report issues or concerns.

Termination and Resignation: Processes for handling resignations, layoffs, and dismissals.

PERFORMANCE REVIEW:-
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Performance reviews are evaluations of an employee’s job performance over a specific period. They aim to
provide feedback, identify strengths and weaknesses, and set goals. Key components include:

Objective Setting: Establishing clear, measurable goals for employees to achieve.

Regular Feedback: Providing ongoing feedback to employees to help them improve and stay aligned with
company objectives.

Performance Metrics: Using specific criteria and metrics to evaluate an employee's performance.

Self-Evaluation: Allowing employees to assess their performance and reflect on their achievements and
areas for improvement.

360-Degree Feedback: Gathering feedback from peers, subordinates, and supervisors to provide a
comprehensive view of performance.

Development Plans: Creating plans to address areas for improvement and foster professional growth.

Reward and Recognition: Identifying high-performing employees and recognizing their contributions through
promotions, raises, or other incentives

Implementing effective HR policies and performance reviews can help organizations manage their workforce

efficiently, enhance employee satisfaction, and drive business success.

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 DEFINITION OF HR POLICIES

AND

PERFORMANCE REVIEW

HR Policies

Definition: HR policies are formal guidelines and rules established by an organization to manage its employees
and govern workplace behavior. These policies cover various aspects of employment, including recruitment,
compensation, benefits, conduct, attendance, safety, and termination. They are designed to ensure compliance
with legal requirements, promote consistency and fairness, and align employee behavior with the organization's
goals and values.

Performance Review

Definition: A performance review, also known as a performance appraisal or evaluation, is a systematic process
used by organizations to assess and document an employee's job performance over a specific period.
Performance reviews involve evaluating an employee's accomplishments, strengths, and areas for improvement
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against predefined criteria and objectives. They provide an opportunity for feedback, goal setting, and career
development, and are often used to inform decisions regarding promotions, compensation, and training needs.

Together, HR policies and performance reviews help organizations manage their workforce effectively,
ensuring that employee actions and organizational goals are aligned.

CHAPTER:2 COMPANY PROFILE

(MARUTI SUZUKI ARENA)

: Overview

Maruti Suzuki India Limited is a leading automobile manufacturer in India, known for producing a wide range
of vehicles, including compact cars, sedans, SUVs, and hatchbacks. It is a subsidiary of the Japanese
automotive company Suzuki Motor Corporation.

History:

Founded: 1981

Headquarters: New Delhi, India

Initial Joint Venture: The company was initially a joint venture between the Government of India and Suzuki
Motor Corporation, with the aim of producing affordable vehicles for the Indian market. Over time, Suzuki
increased its stake, becoming the majority shareholder.

Key Milestones:

1983: Launch of the Maruti 800, India's first affordable car, which became hugely popular.

2003: Suzuki became the majority stakeholder.

2007: Rebranded from Maruti Udyog Limited to Maruti Suzuki India

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 Product Range: Maruti Suzuki offers a diverse range of vehicles catering to different market segments,
including:

Entry-level Cars: Alto, S-Presso

Hatchbacks: Swift, Baleno

Sedans: Dzire, Ciaz

SUVs and Crossovers: Vitara Brezza, S-Cross, Grand Vitara

MPVs: Ertiga, XL6

Manufacturing and Infrastructure:Maruti Suzuki has several manufacturing facilities in India, primarily located
in Gurugram and Manesar in Haryana, and a new facility in Gujarat. These plants are equipped with advanced
technology and have a high production capacity to meet domestic and export demands.

Market Position: Maruti Suzuki holds a dominant position in the Indian automotive market, with a significant
market share. The company's focus on fuel-efficient and affordable vehicles has made it a preferred choice for
Indian consumers.

Innovation and R&D: The company invests in research and development to innovate and improve vehicle

technology. Maruti Suzuki focuses on introducing new models, enhancing safety features, and improving fuel
efficiency.

Sustainability and Corporate Social Responsibility (CSR): Maruti Suzuki is committed to sustainability and
CSR initiatives. The company engages in various programs related to education, community development, road
safety, and environmental conservation.

Financial Performance: Maruti Suzuki consistently reports strong financial performance, with robust sales
figures and profitability. The company's extensive dealer network and customer service excellence contribute to
its financial success.

Global Presence: While Maruti Suzuki's primary market is India, the company also exports vehicles to several
countries across Asia, Africa, and Latin America, contributing to its global footprint.

Maruti Suzuki continues to play a pivotal role in shaping the Indian automotive industry, driven by its
commitment to innovation, customer satisfaction, and sustainability.

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 JAMKASH VEHICLEADES DEALERSHIP

Overview:

Jamkash Vehicleades is an authorized Maruti Suzuki dealership located in Jammu. The dealership offers a
comprehensive range of Maruti Suzuki vehicles, including hatchbacks, sedans, SUVs, and MPVs. Jamkash
Vehicleades is known for its customer-centric approach and commitment to providing high-quality services.

Location: Address: Near Railway Crossing, Narwal, Jammu, Jammu and Kashmir, 180006, India.

Services Offered: New Car Sales:Offers a full lineup of Maruti Suzuki vehicles, catering to various customer
needs and preferences.Provides expert guidance to customers for selecting the right model and variant.

Used Car Sales:Offers certified pre-owned vehicles through the Maruti Suzuki True Value program. Ensures
quality checks and transparency in the buying process.

Finance and Insurance: Assists customers in obtaining vehicle financing options tailored to their needs.
Provides insurance services to safeguard customer investments.

After-Sales Services:Offers comprehensive maintenance and repair services in a fully equipped service center.
Provides genuine Maruti Suzuki spare parts and accessories.

Customer Support: Dedicated customer support team to assist with inquiries, bookings, and post-purchase
support.

Customer Experience: Jamkash Vehicleades is committed to delivering an excellent customer experience. The
dealership focuses on building lasting relationships with customers by offering personalized services, timely
support, and expert guidance.

Community Involvement: The dealership actively engages in community development activities and
initiatives, reflecting its commitment to corporate social responsibility (CSR).

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Reputation: Jamkash Vehicleades is recognized for its professionalism, transparency, and customer
satisfaction. It is a preferred choice for Maruti Suzuki customers in the Jammu region due to its strong service
network and commitment to excellence.

CHAPTER:-3 AIMS AND OBJECTIVES

Maruti Suzuki India Limited aims to maintain its leadership position in the Indian automobile market while
continuously expanding its presence globally. Here are the primary aims and objectives of Maruti Suzuki:

AIMS :-

Product Development:Launch new models across various segments, including hatchbacks, sedans, SUVs, and
electric vehicles.

Digital transformation :- with the advent of digital technologies ,Maruti Suzuki is focused on enhancing
customer interactions through digital platforms, improving processes, and investing in technology-driven
solutions for production and service.

Employee and stakeholder satisfaction:- Maruti suzuki focuses on the growth and well-being of its
employees while maintaining strong relationships with shareholders, supplier, and dealers.

OBJECTIVES

Cost Efficiency:-Optimize manufacturing processes and supply chain operations to reduce costs without
compromising on quality.

Sustainability Initiatives: Invest in research and development to create eco-friendly vehicles, including
hybrids and electric cars.

Market leadership:- To maintain and strengthen its leadership position in the Indian automobile market by
expanding its product portfolio and enhancing market share.

Global expansion :- To expand its presence in international markets, enhancing exports and broadening its
global footprint

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Innovation and technology :- To invest in research and development to introsuce advanced technologies in
fuel efficiency, safety, and environmental sustainability, including electric and hybird vehicles

SCOPE

The scope of Maruti Suzuki India Limited encompasses a broad range of activities and areas within the
automotive industry, which contribute to its success as a market leader. Here are the key aspects of its scope:

1. Product Range:- Diverse Offerings: Maruti Suzuki provides a wide array of vehicles across various
segments, including hatchbacks, sedans, SUVs, MPVs, and commercial vehicles.

2. Market Presence:- Domestic Leadership: As the leading automobile manufacturer in India, Maruti Suzuki
holds a significant share of the domestic market, with an extensive network of dealerships and service centers
across the country.

3. Manufacturing Capabilities:- Advanced Facilities: Maruti Suzuki operates state-of-the-art manufacturing

plants in India, equipped with cutting-edge technology to ensure high production efficiency and quality.

4. Technological Innovation:- R&D Investment: Significant investment in research and development to

advance automotive technology, focusing on safety, performance, and environmental sustainability. Electric and
Hybrid Vehicles

5. Customer Engagement:- Sales and Service Network: A robust network of sales and service outlets ensures
accessibility and convenience for customers, providing comprehensive support throughout the vehicle
ownership lifecycle. Customer-Centric Approach

6. Sustainability and CSR:- Environmental Responsibility: Commitment to sustainable manufacturing

practices, reducing carbon footprint, and promoting eco-friendly technologies.

7.Corporate Social Responsibility: Active engagement in CSR initiatives, focusing on community

development, education, health, and environmental conservation.

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CHAPTER :- 4 BUSINESS ANALYSIS

SWOT ANALYSIS OF

MARUTI SUZUKI

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STRENGTH
WEAKNESS
→MARKET LEADERSHIP
→LIMITED GLOBAL PRESENCE

→EXTENSIVE DEALER NETWORK →DEPENDENCE ON SMALL CARS

→BRAND REPUTATION →LAG IN ADVANCE TECHNOLOGY
→ PORTFOLIO →LIMITES LUXURY OFFERINGS
→EFFICIENCY

SWOT ANALYSIS

OPPORTUNITY THREAT
→GROWING DEMAND FOR
SUVs
→INTENSE COMPETITION
→ELECTRIC AND HYBIRD VEHICLES
→RURAL MARKET EXPANSION →REGULATORY CHANGES
→EXPORT POTENTIAL →ECONOMIC FLUCTUATION
→TECHNOLOGICAL DISRUPTION

COMPETITOR ANAYSIS OF

MARUTI SUZUKI

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 A competitor analysis of Maruti Suzuki India Limited involves examining the key players in the Indian
automotive market and understanding their strengths, weaknesses, market strategies, and competitive
positioning relative to Maruti Suzuki. Here is an analysis of Maruti Suzuki's major competitors:

1. Hyundai Motor India Ltd.

MARKET SHARE:-

As of 2023, Hyundai Motors holds a significant market share in various global regions. Specifically in India,
Hyundai is the second-largest automobile manufacturer after Maruti Suzuki. Here are some key figures related
to Hyundai's market share:

India: Hyundai Motors holds around 14-16% of the Indian passenger vehicle market, making it a key player in
the country's automotive industry. The company is known for models like the Creta, Venue, and i20, which are
popular across different segments.

Global Market: Globally, Hyundai, along with its sister brand Kia, has a combined market share of around 8-
10% in the automotive sector, making Hyundai Motor Group one of the top five automakers in the world. The
company has a strong presence in markets like the U.S., South Korea, Europe, and emerging markets.

Hyundai's market share fluctuates depending on the region and product line, but it continues to maintain a
competitive position globally through a mix of innovation, electric vehicles, and strategic market expansion.

MARKET STRATEGIES :-

Hyundai's market strategy focuses on the following key elements:

Product Diversification: Offering a wide range of vehicles, from affordable compacts to premium SUVs and
electric vehicles (EVs).

Innovation and Technology: Investing in connected cars, electric vehicles, and autonomous driving
technologies to stay ahead in the market.

Global Expansion: Strengthening its presence in developed and emerging markets by setting up local
manufacturing plants and catering to regional demands.

Competitive Pricing: Providing high-quality vehicles with premium features at affordable prices, making them
accessible to a broad customer base.

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Brand Positioning: Marketing its vehicles as offering a premium feel at competitive prices, backed by
aggressive advertising and global sponsorships.

Sustainability: Focusing on eco-friendly vehicles like EVs and hydrogen fuel cell cars to align with global green
initiatives.

Digital Transformation: Embracing online sales, virtual showrooms, and digital engagement to enhance
customer experience.

This strategy helps Hyundai maintain its global competitiveness and appeal to a wide range of custome

2. Tata Motors

MARKET SHARE :-

As of 2023, Tata Motors has a significant presence in both the Indian and global automotive markets. Here are
the key details of Tata Motors' market share:

1. India:

Passenger Vehicles: Tata Motors holds around 13-15% of the Indian passenger vehicle market, making it one of
the top three automakers in the country. Popular models like the Nexon, Harrier, and Altroz contribute to its
strong position.

Commercial Vehicles: Tata Motors is the market leader in India's commercial vehicle segment, with over 40-
45% market share, driven by its dominance in trucks, buses, and heavy vehicles.

2. Global:

Globally, Tata Motors is also recognized for its ownership of Jaguar Land Rover (JLR), contributing to its
presence in the premium and luxury segments. However, its global market share is relatively small compared to
larger international automakers like Toyota and Volkswagen.

Tata's focus on electric vehicles, particularly in India, is also helping it expand its market share further.

MARKET STRATEGY :-

Tata Motors' market strategy focuses on the following key aspects:

Product Diversification: Offering a wide range of vehicles, from affordable passenger cars to commercial
vehicles and electric vehicles (EVs) like the Nexon EV.
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Innovation and Technology: Investing in advanced technologies, connected car features, and electric mobility to
stay competitive.

Sustainability: Emphasizing eco-friendly vehicles and reducing carbon emissions by focusing on electric and
alternate fuel options.

Competitive Pricing: Offering vehicles with high safety ratings and advanced features at affordable prices,
appealing to cost-conscious consumers.

Customer-Centric Approach: Prioritizing vehicle safety, strong after-sales service, and digital platforms for a
better customer experience.

Global Expansion: Strengthening global presence through Jaguar Land Rover (JLR)
and expanding exports to emerging markets.

This strategy helps Tata Motors balance innovation, affordability, and

sustainability, driving its growth in both domestic and global markets.

3. Mahindra & Mahindra

As of 2023, Mahindra & Mahindra holds a significant market share in various segments of the Indian
automobile industry. Here are the key figures:

1. India:

Passenger Vehicles: Mahindra has around 8-10% market share in the Indian passenger vehicle segment,
particularly strong in the SUV category with models like the Scorpio, XUV700, and Thar.

Commercial Vehicles: Mahindra is a leader in the light commercial vehicle (LCV) segment with a market share
of about 40-45%, including small trucks and three-wheelers.

Tractors: In the tractor industry, Mahindra is the market leader with over 40% market share in India, and it is
also a key global player in this sector.

2. Global:

Global Presence: Mahindra has a growing international presence, particularly in the tractor and commercial
vehicle segments, with strong markets in the U.S., Africa, and Southeast Asia.

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 Mahindra's dominance in the SUV, commercial vehicle, and tractor segments helps maintain its strong market
position in India and internationally.

3. Honda Cars India

MARKET SHARE:-

As of 2023, Honda Cars has a moderate market share in both the Indian and global automobile markets. Here
are the key details:

1. India:

Honda Cars holds around 2-3% market share in the Indian passenger vehicle market. While popular models like
the Honda City and Amaze perform well, the company has faced stiff competition from other automakers in
recent years.

2. Global:

Globally, Honda has a market share of around 5-6%, making it one of the leading automakers. It is particularly
strong in markets like Japan, the United States, and Southeast Asia, with a focus on both sedans and SUVs as
well as hybrid and electric vehicles.

Honda's market share fluctuates depending on the region, but it remains a major player in the global automotive
industry due to its reputation for reliability, innovation, and fuel-efficient vehicles.

MARKET STRATEGIES:-

Honda's market strategy focuses on the following key elements:

Product Innovation: Offering a range of vehicles, including sedans, SUVs, and hybrids, with advanced
technology and fuel efficiency. Models like the Honda Civic, Accord, and CR-V are central to their lineup.

Hybrid and Electric Vehicles: Expanding its portfolio with hybrid models like the Clarity and Insight, and
developing electric vehicles (EVs) to cater to the growing demand for sustainable transportation.

Quality and Reliability: Emphasizing high build quality, reliability, and strong resale value to attract and retain
customers.

Global Presence: Maintaining a strong presence in key markets such as the U.S., Japan, and Southeast Asia,
with local manufacturing to meet regional demands.
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Customer Experience: Investing in customer service and after-sales support to enhance overall customer
satisfaction.

Digital and Technological Integration: Incorporating advanced infotainment systems, connectivity features, and
driver assistance technologies to stay competitive.

This strategy helps Honda remain a major player in the automotive industry by focusing on innovation, quality,
and customer satisfaction..

5. Toyota Kirloskar Motor

MARKET SHARE.:-

As of 2023, Toyota has a significant market share in the global automotive industry. Here are the key details:

1. Global Market:

Toyota holds approximately 10-12% of the global automotive market, making it one of the largest automakers
in the world. The company's strong presence is supported by popular models like the Corolla, Camry, and
Hilux.

2. India:

In India, Toyota's market share in the passenger vehicle segment is around 4-5%. Models such as the Innova
Crysta and Fortuner are well-regarded in the Indian market.

Toyota's extensive global presence and diverse product lineup, including hybrids and upcoming EVs, contribute
to its strong market position.

MARKET STRATEGIES :-

Toyota's market strategy focuses on the following key aspects:

Product Diversification: Offering a broad range of vehicles, including sedans, SUVs, trucks,
and hybrids, with models like the Camry, Hilux, and Prius.

Innovation and Technology: Leading in hybrid technology with models like the Prius and
investing in electric vehicles (EVs) and autonomous driving technologies.

Quality and Reliability: Emphasizing high quality, durability, and reliability to build strong
customer trust and maintain high resale value.
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Global Presence: Maintaining a robust presence in major global markets and localizing
production to meet regional demands.

Sustainability: Committing to eco-friendly practices and aiming to reduce carbon emissions

through hybrid and electric vehicle offerings.

Customer Focus: Enhancing customer experience through advanced technology, strong after-
sales service, and continuous improvement in vehicle features.

This strategy helps Toyota remain a leader in the global automotive industry by focusing on
innovation, reliability, and sustainability.

Competitive Positioning

Maruti Suzuki's Advantages:

Extensive sales and service network, providing unmatched reach and convenience for customers.

Strong brand loyalty and recognition, especially in the entry-level and compact segments.

Competitive pricing and cost-effective manufacturing, allowing it to offer affordable vehicles.

Challenges for Maruti Suzuki:

Need to enhance presence in the SUV and premium segments to capture shifting consumer preferences.

Must continue to innovate in technology and design to keep pace with competitors focusing on advanced
features and eco-friendly options.

Overall, Maruti Suzuki maintains a leading position in the Indian automotive market due to its strong brand,
extensive network, and diverse product offerings. However, the company faces significant competition from

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 both domestic and international manufacturers, necessitating continuous innovation and strategic expansion to
sustain its leadership.

MARKET CHARACTERIZATION

MARKET SHARE

Maruti Suzuki is the dominant player in the Indian automobile market. As of recent reports, it holds around 40-
50% of the market share in the passenger vehicle segment. This significant market presence is attributed to
several factors, including:

Strong Brand Equity: Maruti Suzuki is synonymous with reliability and affordability in India, making it a
preferred choice for many consumers.

Extensive Product Range: The company offers a diverse portfolio of vehicles across various segments, from
entry-level hatchbacks to premium sedans and SUVs.

Widespread Network: An extensive dealership and service network provides accessibility and convenience,
enhancing customer satisfaction.

Competitive Pricing: Maruti Suzuki’s cost-effective manufacturing and economies of scale allow for
competitive pricing, appealing to price-sensitive customers.

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 TARGET CUSTOMER PROFILE

Maruti Suzuki targets a wide range of customer profiles in India, focusing on various segments of the market to
maximize its reach and appeal. Here are the primary target customer profiles of Maruti Suzuki:

1. First-Time Car Buyers

Demographics: Young professionals, newly married couples, and small families.

Needs and Preferences: Affordable and cost-effective vehicles with low maintenance costs.

Compact size for easy maneuverability in urban areas.

Reliable and fuel-efficient cars.

Popular Models: Alto, S-Presso, WagonR.

2. Middle-Class Families

Demographics: Middle-income households, typically with 2-4 members.

Needs and Preferences:Value for money with spacious interiors and good boot space.

Safety features and modern technology.

Balance between price, comfort, and features.

Popular Models: Swift, Baleno, Dzire, Ertiga

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 3. Young Professionals and Millennials

Demographics: Urban professionals, tech-savvy individuals in their 20s and 30s.

Needs and Preferences: Stylish, feature-rich vehicles with the latest technology.

Connectivity features like infotainment systems and smartphone integration.

Good performance and mileage.

Popular Models: Swift, Baleno, Brezza.

4. SUV Enthusiasts

Demographics: Customers looking for ruggedness and versatility, including both urban dwellers and rural
consumers.

Needs and Preferences: Robust vehicles with a commanding road presence.L

Off-road capability with ample interior space for family trips and adventures.

Advanced safety features and modern design.

Popular Models: Vitara Brezza, Grand Vitara.

5. Budget-Conscious Buyers

Demographics: Price-sensitive consumers, including students and low-income families.

Needs and Preferences: Extremely affordable vehicles with the lowest cost of ownership. Essential features
and good fuel efficiency.

Reliable performance for daily commuting.

Popular Models: Alto, Celerio

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 6. Corporate and Fleet Buyers

Demographics: Businesses, taxi operators, and ride-sharing services.

Needs and Preferences: Vehicles with high reliability and low operational costs. Durability and ease of
maintenance.

Economical options with good resale value.

Popular Models: Dzire Tour, Eeco.

7. Environmentally Conscious Buyers

Demographics: Environmentally aware consumers, including urban professionals and eco-friendly families.

Needs and Preferences: Vehicles with low emissions and high fuel efficiency.

Interest in hybrid and electric models.

CHAPTER:- 5

DISCUSSION
27
 MY PERSPECTIVE

Maruti Suzuki India Limited is widely regarded as a well-run company due to its consistent performance, strong
market position, and strategic approach to business operations. Here are some key aspects of how Maruti
Suzuki’s business is being run effectively:

1. Market Leadership and Brand Recognition

Strong Brand Equity: Maruti Suzuki has established itself as a trusted brand in India, synonymous with
reliability, affordability, and customer satisfaction.

Dominant Market Share: The company has maintained a leading position in the Indian automotive market,
consistently holding a significant share of the passenger vehicle segment.

.
2. Cost Efficiency and Competitive Pricing

Economies of Scale: Maruti Suzuki’s large-scale manufacturing operations allow it to achieve cost efficiencies,
enabling competitive pricing strategies that appeal to price-sensitive consumers.

Focus on Affordability: By prioritizing affordability, the company has been able to capture a large portion of
the entry-level and budget-conscious market segments.

3. Focus on Sustainability

Environmental Initiatives: Maruti Suzuki is actively working on reducing its environmental impact by
developing hybrid and electric vehicles and implementing sustainable manufacturing practices.

Corporate Social Responsibility (CSR): The company engages in various CSR activities, contributing to
community development and environmental conservation.

4. Challenges and Areas for Improvement

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Global Expansion: While Maruti Suzuki has a strong presence in India, there is potential for further expansion
in international markets.

Technological Advancements: The company needs to continue investing in advanced technologies to keep pace
with global trends, particularly in the areas of connectivity and autonomous driving.

Premium Segment Growth: Expanding its presence in the premium and luxury vehicle segments could help
Maruti Suzuki capture additional market share.

Overall, Maruti Suzuki is a well-managed company with a strong focus on customer needs, market leadership,
and operational efficiency. By continuing to innovate, expand its product offerings, and enhance its global
presence, Maruti Suzuki can sustain its growth and remain a dominant player in the automotive industry.

ISSUES AND CHALLENGES FACED BY

MARUTI SUZUKI

Maruti Suzuki, despite its leadership position in the Indian automotive market, faces several issues and
challenges. These challenges arise from both internal and external factors that impact its operations, growth,
and market dynamics. Here are some of the key issues and challenges faced by Maruti Suzuki:

1. Intense Competition

Domestic and International Players: The Indian automotive market is highly competitive, with both domestic
players like Tata Motors and Mahindra & Mahindra and international brands like Hyundai, Honda, and Toyota
vying for market share.

New Entrants: The entry of new players, including global electric vehicle (EV) manufacturers, increases
competition, especially in emerging segments like EVs.

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 2. Technological Advancements

EV and Hybrid Technology: The global shift towards electric and hybrid vehicles poses a challenge for Maruti
Suzuki, which has traditionally focused on internal combustion engine vehicles.

Connectivity and Autonomous Features: Keeping up with rapid advancements in vehicle technology, including
connectivity features and autonomous driving capabilities, requires significant investment in research and
development.

3. Regulatory and Environmental Challenges

Emission Norms: Stricter emission regulations require Maruti Suzuki to innovate and adapt its vehicles to meet
new standards, which can increase production costs.

Safety Standards: Compliance with evolving safety regulations necessitates ongoing investment in vehicle
design and manufacturing processes.

4. Market Dynamics and Economic Conditions

Economic Slowdowns: Fluctuations in the Indian economy, such as slowdowns or recessions, can impact
consumer purchasing power and vehicle sales.

Changing Consumer Preferences: Shifts in consumer preferences towards SUVs and premium vehicles require
Maruti Suzuki to adapt its product lineup accordingly.

5. Supply Chain Disruptions

Global Supply Chain Issues: Disruptions in the global supply chain, such as shortages of critical components
like semiconductors, can affect production schedules and lead to delays.

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Dependence on Imports: Reliance on imported components exposes the company to currency fluctuations and
trade policy changes.

6. Global Expansion Challenge

Limited International Presence: Expanding its presence in international markets poses challenges related to
brand recognition, market entry strategies, and competition from established players.

Adapting to Local Markets: Tailoring products and marketing strategies to meet the specific needs of diverse
global markets can be complex and resource-intensive.

7Cost Management

Rising Input Costs: Increasing costs of raw materials and components can pressure profit margins, requiring
efficient cost management strategies.

Balancing Quality and Cost: Maintaining a balance between affordability and quality is crucial for sustaining
consumer trust and market share.

8 Workforce and Labor Relations

Skilled Workforce: Ensuring a skilled and motivated workforce is essential for maintaining productivity and
innovation.

Labor Relations: Managing labor relations and avoiding disruptions, such as strikes, is crucial for continuous
production and business operations.

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 Maruti Suzuki must navigate these challenges by leveraging its strengths, such as brand equity, extensive
network, and innovation capabilities. By addressing these issues strategically, the company can sustain its
leadership position and continue to grow in an evolving automotive landscape.

CHAPTER:- 6

CONCLUSION

In conclusion I would like to say , while Maruti Suzuki has maintained its stronghold in the Indian automotive
market through strategic operations and a deep understanding of local consumer needs, it must navigate
significant challenges.

Addressing these issues proactively, particularly in areas of technological advancement and market
competition, will be crucial for sustaining its leadership position in the future.

Even though maruti suzuki is a big company employees still have their grievance or complain about work life
balance , career growth , work environment etc.

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 SUGGESTIONS

Suggestions for Running Maruti Suzuki's Business and Addressing Issues:

1. Enhance Employee Engagement and Satisfaction:

 Work-Life Balance: Introduce flexible working hours, remote work options, and wellness programs to
help employees manage their work-life balance better.
 Career Growth: Implement clear career progression paths, regular performance reviews, and
professional development opportunities.
 Work Environment: Foster a positive workplace culture with open communication, recognition
programs, and support systems.

2. Strengthen Technological Advancements:

 Electric and Hybrid Vehicles: Invest more in R&D for electric and hybrid vehicle technologies.
Collaborate with tech firms and leverage government incentives to expedite the development and rollout
of EVs.
 Innovation: Continuously innovate to stay ahead of competitors by integrating advanced features,
improving vehicle safety, and enhancing fuel efficiency.

3. Improve Operational Efficiency:

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 Supply Chain Management: Diversify suppliers and build robust supply chain strategies to mitigate
disruptions, such as semiconductor shortages.
 Production Optimization: Use lean manufacturing techniques to reduce waste and increase efficiency.
Invest in automation and advanced manufacturing technologies.

4. Enhance Customer Experience:

 Service Quality: Expand and improve the after-sales service network. Use customer feedback to
continuously refine service offerings.
 Digital Transformation: Leverage digital platforms for better customer engagement, including online
sales, virtual showrooms, and AI-driven customer support.

5. Strengthen Market Position:

 Competitive Pricing: Maintain competitive pricing strategies while ensuring high quality. Explore cost-
saving measures without compromising product standards.
 Diverse Product Line: Cater to various market segments, including premium segments, to attract a
broader customer base. Introduce new models that align with changing consumer preferences.

6. Address Regulatory and Environmental Challenges:

 Compliance: Stay ahead of regulatory changes by closely monitoring and adapting to new
environmental norms and standards
 Sustainability Initiatives: Implement sustainability initiatives in manufacturing processes and supply
chain practices. Promote green practices and corporate social responsibility (CSR) programs.

7. Strengthen Brand Image:

 Marketing Strategies: Use targeted marketing campaigns to reinforce brand values and reach new
demographics. Highlight Maruti Suzuki’s commitment to innovation, quality, and customer satisfaction.
 Corporate Communication: Maintain transparent communication with stakeholders, including
employees, customers, and investors, to build trust and loyalty.

By implementing these strategies, Maruti Suzuki can strengthen its market leadership, enhance operational
efficiency, and address the evolving challenges in the automotive industry.

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 LIMITATIONS

Despite its strong market presence and numerous strengths, Maruti Suzuki faces several limitations that could
impact its long-term growth and sustainability:

Over-Reliance on the Indian Market:

Maruti Suzuki’s primary market is India, which makes it heavily reliant on the Indian economy. Economic
slowdowns, regulatory changes, or shifts in consumer behavior in India can significantly impact its business.

Limited Global Presence:

Compared to other major automobile manufacturers, Maruti Suzuki has a relatively limited presence in
international markets. This restricts its growth potential and makes it vulnerable to local market fluctuations.

Technological Lag:

Maruti Suzuki has been slower to adopt electric and hybrid vehicle technologies compared to some of its global
competitors. This lag could affect its competitiveness as the industry shifts towards more sustainable solutions.

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 REFERENCES

Business Strategy Hub : https://bstrategyhub.com

Panmore Institute : https://panmore.com

Jamkash vehicleades guide book of HR policies and performance

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