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Construction Today Magazine

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BROADWAY 9/13/07 1:26 PM Page 292

LOFT 7
Gabriel Frig is the developer/contractor for
Loft 7 and its 68 luxury for-rent lofts in down-
town Los Angeles, a conversion project
scheduled for end-of-year completion.

Old Structure, New Use


Developer/contractor Gabriel Frig knows working with old structures like the Broadway Exchange
Building can involve unexpected delays, but he says the Loft 7 project will be well worth the wait.
By Brian Salgado there may be fewer complexities in terms of progress re-

G abriel Frig, one of Los Angeles’ youngest develop-


er/contractors at age 36, is learning many lessons
while constructing his first privately financed de-
sign/build retrofit.
Frig is the developer/contractor for Loft 7 and its 68 lux-
ports and inspections, and maneuvering is easier, private
owners have a stronger grip on their projects.
“With everything that needs to be done, the bank doesn’t
mind or care as long as it is in the scope of the construc-
tion funds,” Frig says. “But with a private owner, they ask
ury for-rent lofts in downtown Los Angeles. The project, questions all the time, whether it is to add a fixture here or
owned by Broadway Exchange Building LLC, involves the do something different in any way. If it is not in the scope,
conversion of the 91-year-old Broadway Exchange Building you may have a little quarrel. It is not in a bad vibe, but
on Seventh Avenue in downtown Los Angeles. the owner has to see these things.”
With a private owner financing the entire $10 million In addition to his role as a property developer/ contrac-
project, Frig has found a level of flexibility he hasn’t expe- tor in the downtown area, Frig is actively involved in the
rienced in the past. Frig says it is less comp- positive growth of the downtown Los Angeles. Frig serves
Loft 7
Project cost: $10 million licated to get change orders approved as the treasurer and vice president of the Historic Down-
Location: Los Angeles with a private financier. town Business Improvement Board.
Scope of work: Loft conversion “If you are working for a bank on a Frig was drawn into the construction industry by chance.
Gabriel Frig from Arieden Inc.
developer/contractor: “When design/build project, you have to get the He started his career as an entrepreneur in the high tech
you are dealing with an existing blueprints, bids, bank inspections and industry, and when the bubble burst in 2000 he decided it
structure where no original then bid for any change orders,” Frig says. was time to change his career. Growing up in Israel, Frig’s
blueprints are available, it is like
opening a can without knowing But private owners are demanding in a father, who was a general contractor, used his help during
what is inside.” different way, according to Frig. Although summer breaks. However, his father always wanted him to

292 ■ CONSTRUCTION TODAY ■ OCTOBER 2007

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