ACKNOWLEDGEMENT We owe our gratitude to Allah Almighty whose shower of blessings and kindness has been on us through out

the working on these pages. It is His help that we finally able to compile this document. We are indebted to our respected teacher Mr. Jawad Saleem who s indispensable and intricate comments on various aspects conjoined with motivation made us come forth holding such as project. Executive Summary Purpose of this project is to study the strategies which Pepsi is doing in Pakistani market for its product Pepsi cola. Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. In Pakistan It also has proved itself to be the No.1 soft drink. Now days Pepsi is recognized as Pakistanis National drink Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke s basic strength is its brand name. But Pepsi with its aggressive marketing planning and quick diversification in creating and promoting new ideas and product packaging, is successfully maintaining is No.1 position in Pakistan. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers. Bottlers, produce, distribute and help in promoting the brand. Pepsi also launched its fast food chain KFC i.e. "Kentucky Fried Chicken. We also did analysis of the soft dink industry in Pakistan and world wide. The soft drinks set to become world's leading beverage sector. Global consumption of soft drinks is rising by 5% a year. INTRODUCTION TO THE COMPANY

Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. They produce, one of best carbonated drinks in the world. Pepsi is a symbol of hygiene, quality and service, all over the world. Pepsi is producing Cola for more than 100 years and it has dominated the world market for a long time. Its head office is in New York.

MISSION STATEMENT

To be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

VISION STATEMENT

To be the world's best beverage company . Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products.

To increase the value of their shareholder s investment through sales growth, cost control and wise investment of resources.

FACTS ABOUT THE COMPANY

1. Pepsi is a USA based public company whose stocks are available in New York.

2. Mountain Dew, acquired by Pepsi-Cola in 1964, switches its advertising and package graphics room hillbillies to action-oriented scenes.

3. The third Mountain Dew slogan appeared in 1973 "Put A Little Yahoo in Your Life."

4. PepsiCo acquired Pizza Hut, Inc. Pizza Hut was founded in 1958 by Dan and Frank Carney.

5. Taco Bell is was acquired by Pepsi. Taco Bell was established in the mid 1960s by Glen Bell.

6. PepsiCo purchased Kentucky Fried Chicken, the leader in the quick service chicken market. KFC was founded by Colonel Harland Sanders. Colonel Sanders began franchising the company in 1952. KFC was spun off along with Pizza Hut and Taco Bell businesses as Tricon Global Restaurants, Inc. in 1997.

7. PepsiCo purchases Seven-Up International, the third largest franchise soft drink operation outside the United States

EXECUTIVES

Ms.Indra K.Nooyi Chairwoman, Chief Exec. Officer and Pres

Mr. Richard Goodman

Chief Financial Officer

Mr. John Compton Chief Exec. Officer of North America and Member of Liquid Refreshment Beverage Oversight Council

Ms. Cynthia M. Trudell Chief Personnel Officer and Sr. VP

Mr. Donald M. Kendall Co-Founder

HEAD OFFICE

PepsiCo, Inc. 700 Anderson Hill Road Purchase, NY 10577 United States. Phone: 914-253-2000 Fax: 914-253-2070 Web Site: http://www.Pepsico.com PEPSI PAKISTAN

The market in Pakistan is surely dominated by Pepsi. It has proves itself to be the No.1 soft drink in Pakistan. Now days Pepsi is recognized as Pakistanis National drink. In 1971, first plant of Pepsi was

constructed in Multan, and from their after Pepsi is going higher and higher. Pepsi is the choice soft drink of every one. It is consumed by all age groups because of its distinctive taste. Compared with other Cola in the market, it is a bit sweeter and it contributes greatly to its liking by all. Consumer s survey results explain the same outcome and Pepsi has been declared as the most wanted soft drink of Pakistan.

Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke s basic strength is its brand name. But Pepsi with its aggressive marketing planning and quick diversification in creating and promoting new ideas and product packaging, is successfully maintaining is No.1 position in Pakistan. In coming future Pepsi is also planning to enter into the field of fruit drinks. For this purpose it has test marketed its mango juice in Karachi for the first time.

When Pepsi was introduced in Pakistan, it faced fierce competition with 7up, lemon and lime drinks, which was established during 1968, in Multan. Pepsi introduced its lemon and lime, "Teem" to compete with 7up. It successfully, after some years, took over 7up, and this enhanced Pepsi's profits and market share. In Pakistan, Pepsi with 7up enjoys 70% of the market share where as the coke just has 20% markets share.

Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers. Bottlers, produce, distribute and help in promoting the brand. Pepsi also launched its fast food chain KFC i.e. "Kentucky Fried Chicken.

FOUNDERS OF THE COMPANY

The company was initially owned by late Nawab Saddiq Hussain Qureshi & family till 1989. The Pepsi International franchise declared the management incompetent, thus, the company was handed over to a new set of personnel. The factory set up was reorganized & re established with expansion in various sectors. The Pepsi International did this by offering it to Mr. Jehangir Tareen, who formed up his new team. Mr. Jehangir Tareen is Nephew of General (late) Akhtar Abd ur Rehman.

Precisely the exact figures were not given so an estimated income statement and price profit is made under given facts.

15,000,000 (15 million) crates of all the soft drinks are sold per year all over Karachi.

250ml regular bottle is taken as standard, 1 bottle of 1 Liter is taken as 4 bottles of 250ml. (250ml*4 = 1 Liter)

15,000,000/12 = 1,250,000 crates sold per month.

1,250,000*24 = 30,000,000 bottles sold per month.

PEPSI share is approximately 65%.

30,000,000*65% = 19,500,000 PEPSI Share.