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    How To Build A Portfolio

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    Have you ever experienced that you sent a proposal and didn’t receive an answer?

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    How To Build A Portfolio

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    odurohayford13
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    Have you ever experienced that you sent a proposal and didn’t receive an answer?

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    Have you ever experienced that you sent a proposal and didn’t receive an answer?

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    © All Rights Reserved
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    Download as pdf or txt
    0 views13 pages

    How To Build A Portfolio

    Uploaded by

    odurohayford13
    Have you ever experienced that you sent a proposal and didn’t receive an answer?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    A2025

    GLOBAL
    EDUCATION
    CYCLE
    A2025

    Business Development

    How to build a portfolio?


    AIESEC
    AIESEC
    AIESEC
    WHAT IS A PORTFOLIO?

    BUSINESS PORTFOLIO

    A product portfolio is the complete collection of

    products or services that a business sells. The

    portfolio may be straightforward and consist of a

    single product, or it may consist of multiple,

    diversified product lines


    A2025

    and,

    WHY HAVING A
    PORTFOLIO?
    The portfolio approach divides potential sales opportunities into four

    categories: Repurchase, Replacement, Expansion, and Innovation; then

    supports sales reps in ways that maximize their performance for each type of

    sale. The skill sets required to manage each type of opportunity may overlap,

    but they are substantially different.

    Therefore, vendors can benefit by reorganizing their sales forces and

    redefining the roles of reps to best service the portfolio customers represent.

    This means giving salespeople more autonomy and allowing them to function

    more like account managers.


    A2025

    HOW TO BUILD YOUR


    5 TIPS
    ENTITY PORTFOLIO?
    A2025

    1STAY ON TOP OF
    TRENDS.
    Read: Read all you can about your prospects’ industry, the market, and your

    country. Follow news websites, and social media.

    Network: Get to know people in your prospects’ industry. Regularly meet and

    talk to them

    Keep in touch with your current partners: Social networking tools like

    Facebook, LinkedIn and Twitter make it easier than ever to find out what your

    customers think and want

    Study statistics: Follow and study statistics that can help you pinpoint trends in

    demographic groups, regions, industries and more.


    A2025

    2REVIEW YOUR
    RESOURCES
    What can you do with what you have?

    Make sure you think of products/services that are feasible for your entity at

    the moment. (Money, human resources, time, reach, etc.)

    Be realistic!
    A2025

    3LISTEN TO YOUR
    PROSPECTS
    There’s no better way to understand what prospects’ want than

    listening to them.

    Invest one or two months meeting with prospects, current partners, or

    alumni, and asking questions related to our value proposition.

    Understand their main pains and needs to start building your portfolio

    from there.
    A2025

    4THINK OUTSIDE
    THE BOX
    Companies see AIESEC as an innovative organization full of

    passionate people!

    After you listen to the companies’ needs, think of something they might

    haven’t seen before. They will always appreciate your efforts in

    providing new solutions to their problems.


    A2025

    5USE THE GLOBAL


    AND REGIONAL
    PORTFOLIO
    Work smarter not harder!

    Use the global and regional portfolio as a guide. You can either

    adapt or downscale most of the products, services, or initiatives

    that the global and regional portfolio include.

    If you have doubts of the things you can sell, reach out to anyone

    in the global sales team. We’ll be happy to help :) .


    A2025

    EXTA TIP
    Talk to the network!

    We’re all working towards achieving the same goal. There might

    be some entities doing something similar.


    BUT REMEMBER!

    BUSINESS PORTFOLIO

    A business or product portfolio, is just a guide. Be

    open to listen to your prospects and provide

    customized solutions. They’ll appreciate it.


    A2025

    THANKS. GEC

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