The APC Logo: 2.1 - Consistency Is The Key
The APC Logo: 2.1 - Consistency Is The Key
The APC Logo: 2.1 - Consistency Is The Key
The first iteration of the logo is just as you see it at right. Red, unencumbered by any text below and unique to APC. This logo is a registered trademark owned by the company, and must appear at all times with that indicator. The second iteration includes the marketing tagline sanctioned by the corporate marketing communications department. At any given time, ONLY one tagline will be in use worldwide.
2.1
Wherever critical business reasons compel us to identify our company name in the logo, American Power Conversion may be used underneath. The words American Power Conversion should never be translated. These words should always appear in black. If the background would cause the black words to be unreadable, they may be changed to white. It is corporate policy to use the logo with the URL in place of the corporate tagline to provide a clear and obvious communication link between APC and customers in the field who may not have our phone number or Web address listed anywhere else. This usage is ONLY acceptable for products. For the purposes of this policy, the products include the following: product cabinets and labels, owners manuals, software graphical user interfaces, including install software, icons or installable drivers, where size permits. This logo is available on the APC Corporate Identity Guide CD and should not be recreated.
www.apcc.com
The APC logo may only appear in red (PMS 199) or black. It may never appear in shades or gradations of these colors; it must always be solid. The proportions of the APC logo are contained in and constrained by the image files provided to you by our corporate design team. Whenever re-sizing, height and width must be increased or decreased proportionately. When the logo is used with the any approved text beneath it, the width of the logo (the symbol only, excluding trademarks) should not measure below 11/16 (17.5mm). When the logo is used on its own, it may be scaled down to as small as 3/8 (9.5mm) wide (excluding trademark symbols).
The clear space around the logo is defined by the height of the base of the P (defined as x fig. 1) and must be applied on all four sides of the logo. When text is added below the logo, the space around the logo and text remains x while the space between the logo and the text is defined by the height of the crossbar of the A (defined as y in fig. 2). The font of the text must always be Univers condensed with an x-height identical to the x measure of the P. Electronic files are available on the APC Corporate Identity Guidelines CD.
x x
fig. 1
y y y
fig. 2
x x
For INTERNAL use only, taglines referencing department, SDD or MAG may be used in place of a tagline. These exceptions must never be presented to our customers. If more than one line is needed, the leading should be set solid (equal to the type point size). Text should always be set using upper and lowercase letters.
y y
Marketing Communications
y y
The logo should never appear in any color except APC Red (pms 199) or black. Never try to typeset the tagline. Use supplied art.
Legendary Reliability
The APC logo must appear with the registered mark(). Never distort the APC logo.
3.0
The tagline must adhere to the positioning standards described in the logo specification section of this book. When displaying a translation of the tagline, the width of the tagline may exceed the width of the logo. In these cases, the tagline must be centered, and the side logo clear space must be measured from the outside reaches of the tagline. If a non-roman character set like kanji or cyrillic are used, the spacing and meaning of the tagline must remain the same.
y y
y y
y y