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Hansen V Northwestern Complaint

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Case: 1:24-cv-09667 Document #: 1 Filed: 10/07/24 Page 1 of 52 PageID #:1

UNITED STATES DISTRICT COURT


FOR THE NORTHERN DISTRICT OF ILLINOIS

Maxwell Hansen and Eileen Chang, individually No. ___________________


and on behalf of all others similarly situated,

Plaintiffs.
JURY TRIAL DEMANDED
v.

Northwestern University, College Board,


American University, Baylor University, Boston
College, Boston University, Brandeis
University, Brown University, California
Institute of Technology, Carnegie Mellon
University, Case Western Reserve University,
The Trustees of Columbia University in the City
of New York, Cornell University, Trustees of
Dartmouth College, Duke University, Emory
University, Fordham University, George
Washington University, Georgetown University,
Harvard University, The Johns Hopkins
University, Lehigh University, Massachusetts
Institute of Technology, University of Miami,
New York University, Northeastern University,
University of Notre Dame du Lac, The Trustees
of the University of Pennsylvania, William
Marsh Rice University, University of Rochester,
University of Southern California, Southern
Methodist University, Stanford University,
Syracuse University, Tufts University, Tulane
University, Villanova University, Wake Forest
University, Washington University in Saint
Louis, Worcester Polytechnic Institute, and Yale
University,

Defendants.

CLASS ACTION COMPLAINT


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TABLE OF CONTENTS
Page

I. INTRODUCTION ........................................................................................... 1

II. JURISDICTION AND VENUE ...................................................................... 5

III. THE PARTIES ................................................................................................ 6

A. Plaintiffs ................................................................................................ 6

B. Defendants ............................................................................................. 8

IV. TUITION COSTS AND STUDENT DEBT HAVE


INCREASINGLY BURDENED STUDENTS AND THEIR
FAMILIES .....................................................................................................21

V. DEFENDANTS’ VIOLATION OF THE ANTITRUST LAWS ..................25

A. Defendants collectively participate in the College Board


that develops a shared financial aid methodology used by
all University Defendants .................................................................... 25

B. Defendants collectively developed the NCP Agreed


Pricing Strategy ...................................................................................27

C. Since 2006, College Board and the University


Defendants have collectively used the NCP Agreed
Pricing Strategy ...................................................................................31

D. The University Defendants Participate In, Facilitate, and


Implement the Conspiracy related to the NCP Agreed
Pricing Strategy ...................................................................................32

VI. EFFECTS OF THE CONSPIRACY .............................................................34

VII. RELEVANT MARKET AND DEFENDANTS’ MARKET


POWER .........................................................................................................35

VIII. CONTINUING ACCRUAL AND THE DISCOVERY RULE ....................42

A. Continuous accrual ..............................................................................42

B. The discovery rule ............................................................................... 42

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IX. CLASS ALLEGATIONS ..............................................................................43

X. CLAIM FOR RELIEF ...................................................................................46

COUNT 1 SHERMAN ACT SECTION 1 ..............................................................46

REQUEST FOR RELIEF ........................................................................................48

DEMAND FOR JURY TRIAL ...............................................................................49

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Plaintiffs, Maxwell Hansen and Eileen Chang, individually and on behalf of

all others similarly situated, bring this class action under Section 1 of the Sherman

Act against College Board, American University, Baylor University, Boston

College, Boston University, Brandeis University, Brown University, California

Institute of Technology, Carnegie Mellon University, Case Western Reserve

University, The Trustees of Columbia University in the City of New York, Cornell

University, Trustees of Dartmouth College, Duke University, Emory University,

Fordham University, George Washington University, Georgetown University,

Harvard University, The Johns Hopkins University, Lehigh University,

Massachusetts Institute of Technology, University of Miami, New York University,

Northeastern University, Northwestern University, University of Notre Dame du

Lac, The Trustees of the University of Pennsylvania, William Marsh Rice

University, University of Rochester, University of Southern California, Southern

Methodist University, Stanford University, Syracuse University, Tufts University,

Tulane University, Villanova University, Wake Forest University, Washington

University in Saint Louis, Worcester Polytechnic Institute, and Yale University

(collectively, “Defendants”).

I. INTRODUCTION

1. Paying for college is one of the landmark financial burdens millions of

students and parents face. Families often spend years planning and saving to pay for

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college and many incur long lasting debt, sometimes debt they cannot afford. It’s

always been a major financial burden and has gotten worse in the last two decades.

University students’ tuition debts have skyrocketed. According to the Board of

Governors of the U.S. Federal Reserve System, Student Loans Owned and

Securitized in the first quarter of 2006 were almost $481 billion dollars.1 In the

second quarter of 2024, those debts grew to $1.745 trillion.2 From 1980 to 2020, the

average price of tuition, fees, room, and board for an undergraduate degree increased

by 169% in constant 2019 dollars, according to Georgetown University.3 But over

the same 40-year period, earnings for workers ages 22 to 27 only increased by 19%

in constant 2019 dollars.4 “It used to be possible to work one’s way through college;

today, college costs are generally too high—and young people’s wages too low—

for that to be feasible. Consequently, more students have to take on larger amounts

of debt to get a college degree.”5

2. The Defendants’ conduct at issue here has only made matters worse.

Beginning in 2006 and continuing to the present defendant College Board and

1
https://fred.stlouisfed.org/series/SLOAS#.
2
Id.
3

https://repository.library.georgetown.edu/bitstream/handle/10822/1062945/cew-
all_one_system-fr.pdf?sequence=1&isAllowed=y, p.13.
4
Id.
5
Id., p. 12 (footnotes omitted).

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defendant universities (the “University Defendants”) exacerbated those student debt

problems.6 In violation of Section 1 the Sherman Act, 15 U.S.C. § 1, Defendants

have engaged in concerted action to require a noncustodial parent of any applicant

seeking non-federal financial aid to provide financial information (the “NCP Agreed

Pricing Strategy”). That concerted action substantially raised the prices that

Plaintiffs and Class members pay to attend college. Absent this agreement the

University Defendants would have competed in offering financial aid in order to

enroll their top candidates.

3. Defendant College Board sets certain standards related to financial aid.

College Board member institutions include the University Defendants. Starting in

2006, College Board made an intentional push to require schools to agree to the

consideration of the income and assets of noncustodial parents when making

financial aid determinations. The effort was led and organized by individuals from

the University Defendants.

4. The efforts of Defendants were successful as the University Defendants

collectively agreed to consider the income and assets (hereinafter, collectively

“assets”) of noncustodial parents when making financial aid determinations.

Currently, all University Defendants have committed to the NCP Agreed Pricing

6
“University Defendants” are all defendants except for the College Board.

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Strategy and require applicants seeking financial aid to submit a CSS Profile, which

is “an online application used by colleges and scholarship programs to award non-

federal institutional aid.”7 The application is “submitted through the sign on link

available at cssprofile.org.”8 “Each year CSS Profile unlocks access to more than

$10 billion in nonfederal aid to thousands of students.”9 Each Defendant’s financial

aid website provides a link to the CSS Profile website for the requirement that all

noncustodial parents provide financial information as a requirement for submitting

an aid application. And pursuant to the NCP Agreed Pricing Strategy each

University Defendant considers the income of the noncustodial parent in

determining how much aid to offer.

5. Defendants’ concerted action has unlawfully caused the net price of

education to increase. Net price is the cost per student of tuition plus room and board,

decreased by financial aid. The average net price for the forty Defendant universities

who use the NCP Agreed Pricing Strategy is approximately $6,200 more than for

the ten non-NCP universities in the top 50 private universities – indicative of the

anticompetitive effects from Defendants’ concerted activity.

7
https://cssprofile.collegeboard.org/about.
8
Id.
9
https://cssprofile.collegeboard.org/.

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6. Defendants’ conduct is per se anticompetitive because it constitutes an

agreement between horizontal competitors related to price. And Defendants’

concerted activity is also illegal under the rule of reason and “quick look” modes of

analyses. The relevant geographic market is the United States. The relevant product

market is defined as the 50 national universities with best average U.S. News &

World Report ranking from 2008 through 2023 (the most recent year in which Class

Members applied to any of Defendants). Together, this comprises the relevant

antitrust market for elite, private Universities, which includes the forty Defendants,

all of which use the NCP Agreed Pricing Strategy.

II. JURISDICTION AND VENUE

7. This action arises under Section 1 of the Sherman Act, 15 U.S.C. § 1

and under Sections 4 and 16 of the Clayton Act, 15 U.S.C. §§ 15 and 26.

8. This Court has jurisdiction under 28 U.S.C. § 1337 and under Sections

4 and 16 of the Clayton Act, 15 U.S.C. §§ 15 and 26.

9. This Court has personal jurisdiction over all Defendants based on the

nationwide service provisions of Section 12 of the Clayton Act, 15 U.S.C. § 22.

Moreover, each Defendant has (1) transacted business in the United States and in

this District, including by recruiting, and advertising for, students residing in this

District; (2) transacted business with Class Members throughout the United States,

including those residing in this District; and (3) committed substantial acts in

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furtherance of an unlawful scheme in the United States, including in this District.

Each Defendant has recruited, accepted, enrolled, and charged artificially high net

prices of attendance to, and thus injured, individuals residing within this District.

10. Venue is proper in this District under 15 U.S.C. §§ 15, 22 and 26, and

28 U.S.C. § 1391(b), (c), and (d), because each Defendant transacted business, was

found, had agents, and/or resided in this District; a substantial part of the events

giving rise to Plaintiffs’ claims arose in this District; and a substantial portion of the

affected interstate trade and commerce described herein has been carried out in this

District.

III. THE PARTIES

A. Plaintiffs

11. Maxwell Hansen attended American University from the fall of 2021

through the fall of 2023 and then transferred to Boston University where he is

currently a student. Before applying to colleges, Hansen was required to submit a

CSS Profile. As part of this process, Hansen’s custodial parent and noncustodial

parent were required to provide information to support his aid application. On the

CSS Profile, Hansen was asked about the expected contribution he would receive

from his noncustodial parent, and he answered $0. Hansen received about

$15,000/year in financial aid from American University and about $20,000/year in

financial aid from Boston University. He is paying the rest of his tuition with student

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loans and his mother is a co-signer. As expected, Hansen’s father has not contributed

to his tuition. Hansen paid artificially high prices and continuing through present for

American University and Boston University because of Defendants’ anticompetitive

practices and thereby suffered antitrust injury. Until recent weeks, Hansen did not

know that Defendants had entered into the conspiracy alleged in this Complaint or

that the conspiracy caused him to suffer financial harm.

12. Eileen Chang attended Cornell University from 2017 to 2021. Before

applying to colleges, Chang submitted financial aid forms including the CSS Profile.

As part of this process, Chang’s custodial parent and noncustodial parent were

required to provide information to support her aid application. Chang’s noncustodial

parent is on disability and has a much higher income than her custodial parent. When

Chang attended Cornell University, the tuition was around $70,000/year. She

received both federal and nonfederal financial aid and all of the financial aid she

received was need-based. Chang emailed Cornell University’s financial aid office to

ask if they could remove her noncustodial parent’s income because this parent was

on disability and unable to contribute. Chang’s request was denied, and she was told

that noncustodial parents are expected to help pay tuition. Chang’s custodial parent

took out a Parent Plus loan to pay for the rest of her tuition. She paid artificially high

prices to attend Cornell University because of Defendants’ anticompetitive practices

and thereby suffered antitrust injury. Until recent weeks, Chang did not know that

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Defendants had entered into the conspiracy alleged in this Complaint or that the

conspiracy caused her to suffer financial harm.

B. Defendants

13. College Board develops and administers standardized methodologies

related to the college admissions process, including the CSS Profile for financial aid.

14. American University (“American”) became a College Board member

on October 31, 1962. American’s financial aid website links to the CSS Profile

website and requires that applicants with a noncustodial parent must comply with

the NCP requirements of the CSS Profile.10

15. Baylor University (“Baylor”) became a College Board member on

October 31, 1965. Baylor’s financial aid website links to the CSS Profile website for

the requirement that applicants with a noncustodial parent must comply with the

NCP requirements on the CSS Profile website.11

16. Boston College became a College Board member on October 31, 1952.

Boston College’s financial aid website links to the CSS Profile website and requires

that applicants with a noncustodial parent must comply with the NCP requirements

of the CSS Profile.12

10
https://www.american.edu/financialaid/.
11
https://onestop.web.baylor.edu/frequently-asked-questions#css-profile.
12
https://www.bc.edu/bc-web/offices/student-services/financial-aid/financial-
aid-forms.html.

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17. Boston University became a College Board member on October 31,

1947. Kelly Walter, who is the Associate Vice President for Enrollment & Dean of

Admissions at Boston University, currently serves as a regionally elected trustee on

the Board of Trustees for the College Board. Boston University’s financial aid

website links to the CSS Profile website and requires that applicants with a

noncustodial parent must comply with the NCP requirements of the CSS Profile.13

18. Brandeis University (“Brandeis”) became a College Board member on

October 31, 1954. Brandeis’s financial aid website links to the CSS Profile website

and requires that applicants with a noncustodial parent must comply with the NCP

requirements of the CSS Profile.14

19. Brown University (“Brown”) became a College Board member on

October 31, 1954. Brown’s financial aid website links to the CSS Profile website

and requires that applicants with a noncustodial parent must comply with the NCP

requirements of the CSS Profile.15

20. California Institute of Technology (“CalTech”) became a College

Board member on October 31, 1949. CalTech’s financial aid website links to the

13
https://www.bu.edu/finaid/how-aid-works/eligibility/parents-not-married/.
14
https://www.brandeis.edu/student-financial-services/financial-
aid/apply/index.html.
15
https://finaid.brown.edu/apply/first-year-us.

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CSS Profile website and requires that applicants with a noncustodial parent must

comply with the NCP requirements of the CSS Profile.16

21. Carnegie Mellon University (“Carnegie Mellon”) became a College

Board member on October 31, 1930. Carnegie Mellon’s financial aid website links

to the CSS Profile website and requires that applicants with a noncustodial parent

must comply with the NCP requirements of the CSS Profile.17

22. Case Western Reserve University (“Case Western”) became a College

Board member on October 31, 1903. Case Western’s financial aid website links to

the CSS Profile website and requires that applicants with a noncustodial parent must

comply with the NCP requirements of the CSS Profile.18

23. The Trustees of Columbia University in the City of New York

(“Columbia”) became a College Board member on December 31, 1900. Jessica

Marinaccio, who is the Dean of Undergraduate Admissions and Financial Aid at

Columbia, currently serves as a national assembly elected trustee on the Board of

Trustees for the College Board and also serves as the Chair of the College Board’s

CSS Financial Assistance Assembly Council. Columbia’s financial aid website links

16

https://www.finaid.caltech.edu/applying/forms/ncponline#:~:text=Your%20noncus
todial%20parent%20can%20begin,Profile%20as%20a%20noncustodial%20parent.
17
https://www.cmu.edu/sfs/financial-aid/undergraduate/fafsa-cssprofile.html.
18
https://www.questbridge.org/partners/college-partners/case-western-reserve-
university/application-requirements.

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to the CSS Profile website and requires that applicants with a noncustodial parent

must comply with the NCP requirements of the CSS Profile.19

24. Cornell University (“Cornell”) became a College Board member on

December 31, 1900. Cornell’s financial aid website links to the CSS Profile website

and requires that applicants with a noncustodial parent must comply with the NCP

requirements of the CSS Profile.20

25. Trustees of Dartmouth College (“Dartmouth”) became a College Board

member on October 31, 1907. Dartmouth’s financial aid website links to the CSS

Profile website and requires that applicants with a noncustodial parent must comply

with the NCP requirements of the CSS Profile.21

26. Duke University (“Duke”) became a College Board member on

October 31, 1950. Christoph Guttentag, who is the Dean of Undergraduate

Admission at Duke, currently serves as a national assembly elected trustee on the

Board of Trustees for the College Board. Miranda McCall, who is Senior Associate

19
https://cc-seas.financialaid.columbia.edu/content/14-15-css-noncustodial-
profile-continuing.
20
https://finaid.cornell.edu/apply-for-aid/first-year-and-transfer-students-us;
https://finaid.cornell.edu/special-circumstances/family-circumstances.
21
https://admissions.dartmouth.edu/glossary-term/css-profile;
https://admissions.dartmouth.edu/glossary-question/what-if-my-parents-are-
divorced-or-
separated#:~:text=Dartmouth%20believes%20that%20both%20biological,informat
ion%20from%20the%20noncustodial%20parent.

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Director of Financial Support at Duke, “has served as financial aid’s regional

representative to the College Board” and “serves on the [College Board’s] Financial

Aid Standards and Services Advisory Committee (FASSAC), responsible for

informing Institutional Methodology policy and practice.”22 Duke’s financial aid

website links to the CSS Profile website and requires that applicants with a

noncustodial parent must comply with the NCP requirements of the CSS Profile.23

27. Emory University (“Emory”) became a College Board member on

October 31, 1951. Emory’s financial aid website links to the CSS Profile website

and requires that applicants with a noncustodial parent must comply with the NCP

requirements of the CSS Profile.24

28. Fordham University (“Fordham”) became a College Board member on

October 31, 1952. Fordham’s financial aid website links to the CSS Profile website

22

https://forms.hr.duke.edu/training/leadership/scholars/profile.php?profileid=10044
7/.
23
https://financialaid.duke.edu/forms-resources/faq/all-parent-faqs/;
https://admissions.duke.edu/financial-support/#apply.
24
https://studentaid.emory.edu/undergraduate/apply/new-students/index.html
(under “Submit Your Tax Documents”).

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and requires that applicants with a noncustodial parent must comply with the NCP

requirements of the CSS Profile.25

29. George Washington University (“George Washington”) became a

College Board member on October 31, 1948. Elizabeth Chacko, who is a Professor

of Geography and International Affairs at George Washington, currently serves as a

nationally elected trustee on the Board of Trustees for the College Board. George

Washington’s financial aid website links to the CSS Profile website and requires that

applicants with a noncustodial parent must comply with the NCP requirements of

the CSS Profile.26

30. Georgetown University (“Georgetown”) became a College Board

member on October 31, 1949. Georgetown’s financial aid website links to the CSS

Profile website and requires that applicants with a noncustodial parent must comply

with the NCP requirements of the CSS Profile.27

31. Harvard University (“Harvard”) became a College Board member on

October 31, 1904. Jessica Bryan, who is the Associate Director of Financial Aid and

25
https://www.fordham.edu/undergraduate-financial-aid/how-to-
apply/prospective-and-incoming-students-us-citizens-and-eligible-non-
citizens/regular-decision/.
26
https://financialaid.gwu.edu/policy-parental-contribution-dependent-students;
https://financialaid.gwu.edu/how-apply.
27
https://bulletin.georgetown.edu/expenses-and-
financialassistances/studentfinancialservices/.

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Senior Admissions Officer at Harvard, currently serves on the College Board’s CSS

Financial Assistance Assembly Council. Harvard’s financial aid website links to the

CSS Profile website and requires that applicants with a noncustodial parent must

comply with the NCP requirements of the CSS Profile.28

32. The Johns Hopkins University (“Johns Hopkins”) became a College

Board member on December 31, 1900. Thomas McDermott, who is the Associate

Vice Provost for Financial Aid & Executive Director for Student Financial Services

at Johns Hopkins, currently serves as a national assembly elected trustee on the

Board of Trustees for the College Board and also serves on the College Board’s CSS

Financial Assistance Assembly Council, of which he is the Past Chair. Johns

Hopkins’s financial aid website links to the CSS Profile website and requires that

applicants with a noncustodial parent must comply with the NCP requirements of

the CSS Profile.29

33. Lehigh University (“Lehigh”) became a College Board member on

October 31, 1941. Lehigh’s financial aid website links to the CSS Profile website

28
https://college.harvard.edu/resources/faq/what-should-i-do-if-css-profile-
noncustodial-household-missing.
29
https://sfs.jhu.edu/frequently-asked-questions/ (“My parents are
divorced/separated. Are there any other forms that must be completed?”).

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and requires that applicants with a noncustodial parent must comply with the NCP

requirements of the CSS Profile.30

34. Massachusetts Institute of Technology (“MIT”) became a College

Board member on October 31, 1902. Leslie Bridson, who is the Director of Student

Financial Services at MIT, currently serves on the College Board’s CSS Financial

Assistance Assembly Council. MIT’s financial aid website links to the CSS Profile

website and requires that applicants with a noncustodial parent must comply with

the NCP requirements of the CSS Profile.31

35. University of Miami (“Miami”) became a College Board member on

October 31, 1965. Miami’s financial aid website links to the CSS Profile website

and requires that applicants with a noncustodial parent must comply with the NCP

requirements of the CSS Profile.32

36. New York University (“NYU”) became a College Board member on

December 31, 1900. MJ Knoll-Finn, who is the Senior Vice President for Enrollment

Management at NYU, currently is a regionally elected trustee on the Board of

Trustees of the College Board. NYU’s financial aid website links to the CSS Profile

30

https://www.lehigh.edu/~infao/forms/(DIV1)_Noncus_Parent_Profile_Instructions.
pdf.
31
https://sfs.mit.edu/undergraduate-students/apply-for-aid/domestic/.
32
https://finaid.miami.edu/applying-for-aid/prospective-current-
student/index.html.

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website and requires that applicants with a noncustodial parent must comply with

the NCP requirements of the CSS Profile.33

37. Northeastern University (“Northeastern”) became a College Board

member on October 31, 1957. Northeastern’s financial aid website links to the CSS

Profile website and requires that applicants with a noncustodial parent must comply

with the NCP requirements of the CSS Profile.34

38. Northwestern University (“Northwestern”) became a College Board

member on October 31, 1946. Northwestern’s financial aid website links to the CSS

Profile website and requires that applicants with a noncustodial parent must comply

with the NCP requirements of the CSS Profile.35

39. University of Notre Dame du Lac (“Notre Dame”) became a College

Board member on October 31, 1947. Notre Dame’s financial aid website links to the

CSS Profile website and requires that applicants with a noncustodial parent must

comply with the NCP requirements of the CSS Profile.36

33
https://www.nyu.edu/admissions/financial-aid-and-scholarships/applying-
and-planning-for-undergraduate-aid/how-to-apply/regular-decision.html.
34
https://studentfinance.northeastern.edu/applying-for-aid/undergraduate/how-
to-
apply/#:~:text=Students%20whose%20biological%20parents%20are,University's
%20school%20code%20is%203667.
35
https://undergradaid.northwestern.edu/information-for/parents/divorced-
separated.html.
36
https://financialaid.nd.edu/apply-or-renew/first-year-applicants/.

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40. The Trustees of the University of Pennsylvania (“Penn”) became a

College Board member on December 31, 1900. William Schilling, former director

of student financial aid at Penn, formerly served on the College Board’s Financial

Aid Standards and Services Advisory Committee and the College Board’s CSS

Financial Assistance Assembly Council.37 Penn’s financial aid website links to the

CSS Profile website and requires that applicants with a noncustodial parent must

comply with the NCP requirements of the CSS Profile.38

41. William Marsh Rice University (“Rice”) became a College Board

member on October 31, 1955. Rice’s financial aid website links to the CSS Profile

website and requires that applicants with a noncustodial parent must comply with

the NCP requirements of the CSS Profile.39

42. University of Rochester (“Rochester”) became a College Board

member on October 31, 1936. Rochester’s financial aid website links to the CSS

37
https://allaccess.collegeboard.org/remembering-bill-schilling.
38
https://srfs.upenn.edu/financial-aid/undergraduate-aid-program/how-we-
determine-
need#:~:text=Non%2DCustodial%20Parents&text=In%20order%20to%20be%20c
onsidered,on%20the%20College%20Board%20website.
39
https://financialaid.rice.edu/expected-family-contribution;
https://financialaid.rice.edu/forms-resources/frequently-asked-questions (“What if
my parents are divorced?”).

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Profile website and requires that applicants with a noncustodial parent must comply

with the NCP requirements of the CSS Profile.40

43. University of Southern California (“USC”) became a College Board

member on October 31, 1928. Kedra Ishop, who is Vice President for Enrollment

Management at USC, currently serves as a nationally elected trustee on the Board of

Trustees of the College Board. USC’s financial aid website links to the CSS Profile

website and requires that applicants with a noncustodial parent must comply with

the NCP requirements of the CSS Profile.41

44. Southern Methodist University (“SMU”) became a College Board

member on October 31, 1959. SMU’s financial aid website links to the CSS Profile

website and requires that applicants with a noncustodial parent must comply with

the NCP requirements of the CSS Profile.42

45. Stanford University (“Stanford”) became a College Board member on

October 31, 1939. Stanford’s financial aid website links to the CSS Profile website

40
https://www.rochester.edu/financial-aid/css-profile/.
41
https://www.admissionblog.usc.edu/p/usc-fast-facts-your-guide-to-financial.
42

https://www.smu.edu/enrollmentservices/financialaid/process/helpfulhints/undergr
aduate.

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and requires that applicants with a noncustodial parent must comply with the NCP

requirements of the CSS Profile.43

46. Syracuse University (“Syracuse”) became a College Board member on

October 31, 1942. Syracuse’s financial aid website links to the CSS Profile website

and requires that applicants with a noncustodial parent must comply with the NCP

requirements of the CSS Profile.44

47. Tufts University (“Tufts”) became a College Board member on October

31, 1910. Tufts’s financial aid website links to the CSS Profile website and requires

that applicants with a noncustodial parent must comply with the NCP requirements

of the CSS Profile.45

48. Tulane University (“Tulane”) became a College Board member on

October 31, 1957. Tulane’s financial aid website links to the CSS Profile website

and requires that applicants with a noncustodial parent must comply with the NCP

requirements of the CSS Profile.46

49. Villanova University (“Villanova”) became a College Board member

on October 31, 1954. Villanova’s financial aid website links to the CSS Profile

43
https://financialaid.stanford.edu/undergrad/apply/requirements/rd_us.html.
44
https://financialaid.syr.edu/howtoapply/undergrad/noncustodial-profile-ncp/.
45
https://students.tufts.edu/financial-services/undergraduate-aid/aid-
awarding/divorced-or-separated-parents.
46
https://financialaid.tulane.edu/apply/aid.

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website and requires that applicants with a noncustodial parent must comply with

the NCP requirements of the CSS Profile.47

50. Wake Forest University (“Wake Forest”) became a College Board

member on October 31, 1961. Wake Forest’s financial aid website links to the CSS

Profile website and requires that applicants with a noncustodial parent must comply

with the NCP requirements of the CSS Profile.48

51. Washington University in Saint Louis (“Washington University”)

became a College Board member on October 31, 1959. Ronné P. Turner, who is Vice

Provost for Admissions and Financial Aid at Washington University, was Chair of

the Board of Trustees for the College Board from 2020 to 2022 and currently serves

on the Board of Trustees. Michael Runiewicz, who is the Assistant Vice Provost &

Director of Student Financial Services at Washington University, currently serves

on the College Board’s CSS Financial Assistance Assembly Council. Washington

University’s financial aid website links to the CSS Profile website and requires that

47
https://www1.villanova.edu/university/office-of-financial-
assistance/financial-aid-process/first-year-students.html (under “Submit Your
Profile”).
48
https://financialaid.wfu.edu/resources/policies/#20220808171306.

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applicants with a noncustodial parent must comply with the NCP requirements of

the CSS Profile.49

52. Worcester Polytechnic Institute (“Worcester”) became a College Board

member on October 31, 1956. Worcester’s financial aid website links to the CSS

Profile website and requires that applicants with a noncustodial parent must comply

with the NCP requirements of the CSS Profile.50

53. Yale University (“Yale”) became a College Board member on October

31, 1909. Yale’s financial aid website links to the CSS Profile website and requires

that applicants with a noncustodial parent must comply with the NCP requirements

of the CSS Profile.51

IV. TUITION COSTS AND STUDENT DEBT HAVE INCREASINGLY


BURDENED STUDENTS AND THEIR FAMILIES

54. As the New York Times reports, “There are few challenges facing

students more daunting than applying and paying for college.”52 “Saving and paying

for college is an endurance test, a forced march on an often 50-year parade, where

49
https://financialaid.wustl.edu/applying-for-aid/first-time-
applicants/#:~:text=The%20Noncustodial%20Parent%20Profile%20is,parents%20
are%20separated%20or%20divorced (under “Submit the CSS Profile”).
50
https://www.wpi.edu/faq/my-parents-are-divorced-separated-and-they-share-
custody-which-considered-noncustodial-parent.
51
https://finaid.yale.edu/forms/css-profile; https://finaid.yale.edu/award-
letter/financial-aid-terminology/parent-share.
52
https://www.nytimes.com/interactive/2023/business/college-payment-
loans.html.

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strange numerical codes and senseless jumbles of letters mark a route that Waze

can’t map.”53 And as the New York Times further reports, “Admitted to a great

school? Good, but the grant money it offers based on that [student aid index] or other

data or the figures that another form, the CSS Profile, belches out is probably not

enough to make college affordable. So you could apply for a federal PLUS loan for

parents, which might take you 25 years to repay.”54

55. The Washington Post reports that as a result of the difficulties of paying

for college, “[s]ome 45 million Americans have debt from student loans totaling

more than $1.7 trillion. People have now borrowed more for education than for

anything else except houses.”55 Total student debt is greater than debt from auto

loans and credit cards combined.56

56. The average debt of graduates varies based on the type of institution

according to U.S. News & World Report data. Graduates in 2022 from a ranked

private college borrowed more on average, at $23,627, than public college graduates,

53
https://www.nytimes.com/2024/01/18/business/college-tuition-money.html.
54
Id.
55
https://www.washingtonpost.com/books/2024/09/10/burdened-student-debt-
crisis-review-liebenthal/.
56
https://www.cfr.org/backgrounder/us-student-loan-debt-trends-economic-
impact.

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who took out $20,371.57 “Borrowing is often tied to the cost of college tuition and

fees, which, per U.S. News & World Report data, has more than doubled over the

last 20 years across ranked private and public National Universities (schools that are

often research-oriented and offer bachelor's, master's and doctoral degrees).” 58

57. According to William Boffi, vice president of enrollment management

at Assumption University in Massachusetts. “There’s a lot written about student loan

debt hampering young peoples’ ability to hit other milestones, like borrowing for a

house and stuff like that. And I think that becomes more true when students go into

default and the credit is affected more than just the fact that they have debt.”59

58. High levels of student debt can significantly impact students’ academic

performance. It can be difficult for students to allocate sufficient time and energy to

their coursework when they are preoccupied with financial concerns.60 Research has

shown for nearly two decades that higher levels of student loan debt are associated

with lower academic achievement among students, as well as reduced course loads

57
https://www.usnews.com/education/best-colleges/paying-for-
college/articles/see-how-student-loan-borrowing-has-changed.
58
Id.
59
Id.
60
https://www.igradfinancialwellness.com/blog/the-hidden-cost-of-student-
debt-how-universities-can-help-break-the-
cycle#:~:text=Research%20has%20shown%20for%20nearly,and%20even%20low
er%20graduation%20rates.

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and even lower graduation rates.61 The negative effects of student debt on academic

success are more pronounced for low-income college students, as a large percentage

of low-income students ultimately drop out due to financial concerns.62

59. Moreover, research has shown that when students accumulate a high

level of debt, they tend to feel less self-assured, experience lower financial well-

being, and suffer from increased stress.63 Financial burdens among college students

can lead to anxiety and depression, as well as a decline in academic performance.64

60. According to the dean of students at Boise State University, “Due to the

fact that attending college is becoming more expensive, students are trying to save

money in other ways. This usually leads to food insecurity as well as housing

insecurity. Around 1 in every 3 college students in the U.S. lacks enough to eat as

well as stable housing. This affects students’ ability to succeed academically. Food

insecurity can lead to students attending campus events only looking for food,

reducing their food intake to make groceries last longer, skipping meals, purchasing

less nutritious food, and deciding between buying textbooks or buying food.

Housing insecurity can lead to students ‘couch surfing,’ sleeping in their cars, or

61
Id. (citing cssl.osu.edu/posts/documents/nsfws-key-findings-report.pdf).
62
Id. (citing https://research.com/universities-colleges/college-dropout-rates).
63
https://lebaron-black.byu.edu/the-mental-toll-of-student-debt-and-other-
predictors-of-college-students-financial-stress#_edn4.
64
Id.

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even being homeless. All these factors may cause anxiety and stress which can

adversely affect mental health.”65

61. The effects of student debt carry past graduation. The Federal Reserve

Bank of New York reports that for “nine youth cohorts across all fifty states,” tuition

hikes and student debt increases “can explain between 11 and 35 percent of the

observed approximate eight-percentage-point decline in homeownership for 28-to-

30-year-olds over 2007-15.”66

V. DEFENDANTS’ VIOLATION OF THE ANTITRUST LAWS

A. Defendants collectively participate in the College Board that develops a


shared financial aid methodology used by all University Defendants

62. The Board of Trustees is College Board’s governing body and is elected

by College Board member delegates.67 There are thirty-one Trustees, including

representatives of numerous Defendants, as alleged above. Its leaders are the chair,

vice chair, immediately preceding chair, and the College Board CEO.

65
https://www.boisestate.edu/deanofstudents/2021/05/05/the-increased-cost-of-
college-its-impact-on-student-basic-needs/.
66

https://www.newyorkfed.org/research/staff_reports/sr820.html#:~:text=Further%2
0analysis%20demonstrates%20that%20the,for%20these%20same%20nine%20coh
orts.
67
https://about.collegeboard.org/governance/our-board.

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63. The College Board has three national assemblies that provide guidance

on specific issues and College Board activities related to their professional areas.68

The CSS/Financial Assistance Assembly “considers issues, research, policies,

programs, and standards related to providing financial guidance and assistance to

students, including all economic aspects of postsecondary attendance, affordability,

and access.”69

64. The current chair of the CSS/Financial Assistance Assembly Council is

from Columbia University.70 As further alleged above, representatives of numerous

Defendants currently serve on that Council.

65. FASSAC is a College Board committee that designs and implements

the formula for the Institutional Methodology. Its members include “economists and

representatives of selective colleges across the country.”71 Financial aid officers who

serve on FASSAC are typically from the most influential College Board member

institutions. On information and belief, FASSAC operates under the CSS/Financial

Assistance Assembly Council.

68
https://about.collegeboard.org/governance/national-assemblies. All
allegations in this paragraph are based on this College Board web page.
69
Id.
70
https://forms.collegeboard.org/councils/s/.
71
https://issuu.com/milton_academy/docs/magazine_fallof2006, at p. 23.

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66. Two principal methodologies are used to determine a college student’s

financial aid. The Federal Methodology is utilized by the federal government, which

uses information submitted by an applicant on FAFSA (Free Application for Federal

Student Aid) to determine eligibility for need-based federal funding, such as the Pell

Grant. Some States also use FAFSA to assess financial aid.

67. The Institutional Methodology is used by schools that require students

to submit a CSS Profile. The FAFSA is required by all schools for federal or state

aid, but approximately 250 private schools also require the CSS Profile, which has

more stringent requirements for aid eligibility, to determine whether to provide

additional aid beyond government aid.

68. The Institutional Methodology is “[d]eveloped and maintained by the

College Board in partnership with financial aid leaders.”72

69. A key difference between the two methodologies is that only the

Institutional Methodology considers noncustodial parent information, which is the

subject of this lawsuit.

B. Defendants collectively developed the NCP Agreed Pricing Strategy

70. Prior to 2006, schools took various approaches to considering the assets

of parents in making financial aid determinations with numerous schools focusing

72
https://secure-
media.collegeboard.org/digitalServices/pdf/professionals/institutional-
methodology.pdf.

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on the assets of the parents who had custody of the child. Donald Saleh, a vice

president at Syracuse University, admitted that those colleges, by competing with

schools that did consider the assets of both parents, could “benefit on yield” (the

percentage of admitted students who enroll) by not pushing for financial information

from both parents,” and/or by offering “better aid packages.”73

70. University Defendants and the College Board worked to interfere with

this competitive process where colleges took differing approaches to the

consideration of noncustodial parent assets. Through concerted action, Defendants

replaced that competition with the NCP Agreed Pricing Strategy. In 2006, the

College Board, with prominent involvement from the University Defendants,

developed the NCP Agreed Pricing Strategy related to the consideration of financial

assets of noncustodial parents. The NCP Agreed Pricing Strategy was developed by

the College Board’s Financial Aid Standards and Services Advisory Committee. 74

Employees from various University Defendants participated in this process. The

NCP Agreed Pricing Strategy was the product of a collective effort of University

Defendants to agree on for the process for making financial aid determinations for

students.

73
https://www.insidehighered.com/news/2005/11/01/you-cant-divorce-tuition-
bills.
74
Id.

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71. The centerpiece of the NCP Agreed Pricing Strategy was a requirement

formulated by the College Board that Noncustodial Parents (“NCPs”) provide

financial information as part of the Institutional Methodology. Once a student begins

applying for aid, the College Board sends the student an e-mail indicating that

financial information will be needed from both parents. Students were told there

were no exceptions to the requirement – even if a divorce court order was issued

concerning college expenses. Formulas are then used to generate a financial aid

offer. The student then ultimately receives an estimate for the family contribution

based on what the two parents can contribute, regardless of whether both parents do

actually contribute. The family contribution is given as a lump sum and does not

distinguish between parents.

72. The College Board took active steps to cause joint adoption of the NCP

Agreed Pricing Strategy. In 2006, the College Board sent letters to colleges urging

them to follow the NCP Agreed Pricing Strategy and include consideration of the

financial assets of noncustodial parents in making financial aid determinations.

73. At least 75 schools immediately adopted the NCP Agreed Pricing

Strategy in or around 2006. For a significant minority of students (those from single-

parent families), that change essentially at least doubled their available parental

assets/income practically overnight.

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74. Defendants who immediately adopted the new NCP methodology in

2006 include Dartmouth, Colgate, Cornell, Fordham, Georgetown, Harvard, and the

University of Chicago.

75. The College Board has explained that as to the NCP Agreed Pricing

Strategy “consensus within FASSAC was reached” on several key parts of the shared

approach, including:

 “There should be a consistent approach among institutions to the

analysis of family data when birth/adoptive parents do not live in the

same household.”

 “The definition of family should be viewed as a set of relationships

rather than a domestic unit.”

 “[T]he standard [Institutional Methodology] [Parental Contribution]

should include an assessment of the noncustodial parent’s resources

calculated in a format parallel to that of the custodial parent

contribution.”

 “The College Board is uniquely structured to serve as the facilitating

center for data collection, methodology development and operational

implementation.”

76. The College Board’s CSS Profile web page, which provides detailed

information about the NCP methodology, states: “Divorced or Separated Families.

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Some colleges may require the CSS Profile from both the custodial and noncustodial

parent.”75

C. Since 2006, College Board and the University Defendants have


collectively used the NCP Agreed Pricing Strategy

77. From 2006 onwards, the College Board has continued to implement the

NCP Agreed Pricing Strategy. The College Board currently states that “[i]f you are

a noncustodial parent, you will need to create a College Board student account using

your (the parent’s) information.”76 The College Board explains that a “noncustodial

parent is typically the parent the student did not live with most of the time during the

past year.”77 Filling out a CSS Profile requires “your most recently completed tax

returns, W-2 forms and other records of current year income, records of untaxed

income and benefits, assets, and bank statements.”

78. The CSS Profile website sets forth “Information for Parents.”78 It has a

“step-by-step guide” for “creating a separate parent account.”79 It states: “Double-

check and confirm that the student is applying to any institution that requires the

CSS Profile for noncustodial parents. Typically, only parents completing the

75
Id.
76
https://cssprofile.collegeboard.org/profile-for-parents.
77
Id.
78
https://cssprofile.collegeboard.org/help-center/what-documents-do-i-need-
complete-css-profile.
79
Id.

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noncustodial CSS Profile should create a separate account. A list of participating

institutions is available online.”

D. The University Defendants Participate In, Facilitate, and Implement the


Conspiracy related to the NCP Agreed Pricing Strategy

79. The University Defendants have agreed to adopt, promote, and

implement the NCP Agreed Pricing Strategy promulgated by the College Board

through their involvement in College Board governance and their adoption of the

NCP standards. By participating in an association which collectively sets standards

related to financial aid, the University Defendants have joined the conspiracy and

played a key role in its implementation and enforcement.

80. The University Defendants participate in, implement, and facilitate the

conspiracy in at least three ways: (1) University Defendant employees attend

College Board meetings, supervise College Board operations, and participate in the

development of College Board aid methodologies and related standards; (2)

University Defendants implement the NCP Agreed Pricing Strategy related to

noncustodial parent financial assets; and (3) University Defendants require students

to submit aid information related to noncustodial parents and include that

information in their determination of need-based financial aid.

81. First, as alleged above, representatives from the University Defendants

regularly attend College Board meetings and have held various leadership positions

in the organization from 2006 to the present.

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82. Second, the University Defendants, through their representatives, were

involved in the development of the NCP Agreed Pricing Strategy starting in 2006.

For example, Sally Donahue, Harvard’s Director of Financial Aid, was the chair of

FASSAC at the time that the strategy was developed. Donald Feehan, a vice

president at Syracuse, was involved in the FASSAC that developed the strategy. The

University Defendants also played a role in advocating for the adoption and

implementation of the new standards. For example, Julia Benz, a director of financial

aid at Rice, in 2006 made public statements advocating for the changes made by the

College Board.80

83. Third, the University Defendants each currently require the submission

of information related to noncustodial parent assets and include it in their

determination of need-based financial aid, consistent with the NCP Agreed Pricing

Strategy. The College Board lists all institutions that require the submission of

noncustodial parent financial information.81 Each University Defendant is listed as

requiring students to submit financial aid information for noncustodial parents. Thus,

each University Defendant currently uses the NCP Agreed Pricing Strategy.

80
https://www.insidehighered.com/news/2005/11/01/you-cant-divorce-tuition-
bills.
81
https://profile.collegeboard.org/profile/ppi/participatingInstitutions.aspx.

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VI. EFFECTS OF THE CONSPIRACY

84. The joint use of the NCP Agreed Pricing Strategy by the NCP Cartel82

causes financial harm to Plaintiff and the Class members. Consider a FAFSA school

that costs $35,000 and a Profile school that costs $75,000. A student considers both

schools, but her parents are divorced. This student’s custodial parent is unmarried,

earns a modest income and rents a home. Her noncustodial parent earns high income,

is remarried to a high earner and owns a home. The FAFSA school counts only the

income of the custodial parent. The CSS Profile counts the income of the custodial

parent, the noncustodial parent and the stepparent. FAFSA calculates the family

contribution at $10,000, while the CSS Profile calculates it at $50,000. In this

scenario, the out-of-pocket cost would be much higher for the Profile school solely

because of the noncustodial parent rules.

85. Indeed, the average net price for the forty Defendant universities is

approximately $6,200 more than for the ten non-NCP schools in the top 50 private

universities. Net price is tuition plus room and board less financial aid.

86. The mere need to provide NCP information can result in disadvantaged

students being unable to provide such information. In “The Most Onerous Form in

82
The NCP Cartel consists of the Defendants who each participated in the
implementation of the NCP Agreed Pricing Strategy.

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College Admissions,”83 The Chronicle of Higher Education explains that, among

other problems, the NCP requirements impose onerous burdens on “students who

don't live in a nuclear family. Students from single-parent homes. Students whose

parents had ugly separations. Students with a parent who’s abusive or imprisoned or

nowhere to be found.”84 This article details the extreme difficulties experienced by

those with noncustodial parents and insufficient knowledge and resources to meet

all CSS Profile requirements for students with NCPs.

VII. RELEVANT MARKET AND DEFENDANTS’ MARKET POWER

87. Defendants’ conduct is per se anticompetitive because it constitutes is

an agreement between horizontal competitors related to price. And Defendants’

conduct is also illegal under the rule of reason and “quick look” modes of analyses.

88. To the extent necessary, Plaintiffs allege a relevant market of U.S. El

Private Universities. The relevant geographic market is the United States. The

relevant product market is defined as the 50 highest ranked private national

universities according to U.S. News & World Report rankings averaged from 2008

through 2023 (the most recent year in which Class Members applied to any of

83
https://www.chronicle.com/article/the-most-onerous-form-in-college-
admissions (dated Feb. 23, 2021).
84
Id.

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Defendants). This is the Market for Elite, Private Universities. This Market includes

the 40 Defendants, all of which require NCP financial information.85

89. The forty Defendant universities have an 84% market share of the top

fifty private schools, based on undergraduate attendance.

90. This market does not include liberal arts colleges, which offer distinct

products and are generally more like each other than like elite, private universities.

Reflecting industry recognition of these discrete classifications, both U.S. News &

World Report and the Carnegie Classifications classify national universities and

liberal arts colleges separately. Liberal arts colleges are generally regarded as having

different characteristics and services, including a smaller student body, smaller and

less competitive athletic programs, fewer graduate programs, and less or no

emphasis on research. In contrast, private, national universities tout themselves as

offering such distinct services that the liberal arts colleges do not.

91. The Market for Elite, Private Universities has a rational relation to the

interchangeability of use or cross-price elasticity of demand as to the universities in

the market. That is, within this market, sufficient cross-price elasticity of demand

exists such that a sufficient number of admitted students to two or more of these

85
The ten universities in the Top 50 private universities that do not require NCP
financial data are Gonzaga University, Loyola Marymount University, Pepperdine
University, Princeton University, Rensselaer Polytechnic Institute, Santa Clara
University, Vanderbilt University, and Yeshiva University.

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universities would respond to a small but significant increase in the net price by one

university in the market by choosing to attend a lower-priced university in the same

market that would make the price increase unprofitable.

92. The Market for Elite, Private Universities also has a rational relation to

the cross-price elasticity of demand with respect to the schools outside the market.

That is, the cross-price elasticity between elite, private universities and elite liberal

arts colleges in the United States is low, so that a hypothetical monopolist in the

Market for Elite, Private Universities could impose a small but significant non-

transitory increase in price (“SSNIP”) without losing so many students to elite liberal

arts colleges or public universities as to render the SSNIP unprofitable.

93. Admission to elite, private liberal arts colleges is generally less

selective than admission to elite, private, national universities. According to U.S.

News & World Report, the average admission rate of the top 10 national universities

for fall 2023 was approximately 4.4%, whereas the average admission rate of the top

10 national liberal arts colleges is approximately 9%.86

86
https://www.usnews.com/best-colleges/rankings/lowest-acceptance-rate. The
top ten national universities for lowest acceptance rates are CalTech (3%), Harvard
(3%), Columbia (4%), Princeton University (4%), Stanford (4%), Brown (5%), MIT
(5%), University of Chicago (5%), Yale (5%), and Dartmouth (6%). The top ten
national liberal arts colleges for lowest acceptance rates are Colby College (7%),
Pomona College (7%), Swarthmore College (7%), Barnard College (8%), Bowdoin
College (8%), Amherst College (10%), Middlebury College (10%), Williams
College (10%), Claremont McKenna College (11%), and Hamilton College (12%).

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94. A further factor differentiating private universities and liberal arts

colleges is the yield rate—that is, the rate at which admissions offers are accepted.

Among the 50 highest ranked private universities by U.S. News & World Report,

there is a strong correlation between the institution’s rank and yield rate. Among the

national liberal arts colleges, this correlation is much weaker (if it exists at all). The

yield rate of Harvard and Stanford, for example, is greater than 80%, whereas the

yield rate for the most highly rated private liberal arts colleges—Williams, Amherst,

and Swarthmore—is usually approximately 40%.

95. The Market for Elite, Private Universities excludes public universities.

Some public universities have national rankings and selectivity comparable to elite,

private universities. But competition between public universities and elite, private

institutions is limited in the national market for students seeking financial aid,

including the Class Members. The University of California-Los Angeles (“UCLA”)

and the University of California-Berkeley (“UC Berkeley”), for example, do not

provide need-based financial assistance to out-of-state applicants. The University of

Michigan-Ann Arbor (“Michigan”) has an official policy of prioritizing financial aid

for residents. The University of Virginia (“UVA”) is required by law to matriculate

at least two-thirds of its undergraduate student body from its pool of in-state

applicants. Public, national universities generally charge a high average net price to

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out-of-state students to cross-subsidize in-state students, a pricing policy that is

driven by laws and political pressure that private universities do not face.

96. Defendants have long acknowledged important distinctions between

private and public universities, and that elite, private universities compete within a

distinct market. In its 2001 University Plan, for example, Duke stated:

Private research universities occupy a special place in the


diverse world of American higher education because of
their distinctive missions, organization, governance, and
funding. They are deliberately intermediate in scope and
scale between the small private colleges and the large
public universities. As a group, they attract a
disproportionate number of the best faculty, are highly
selective in their admissions policies, create a residential
educational experience that promotes interaction with the
faculty and student learning outside the classroom, and
provide much of the nation’s leadership in research and
scholarship. They are resource-intensive places, typically
combining large endowments, strong philanthropic
support, and external research funding with high tuition.
These resources are powerfully additive in supporting the
teaching and research missions of these institutions and
their commitment to national and international leadership.
In our consideration of the broader context in which Duke
functions, it is important to discuss the dynamics of our
market within American higher education. The leading
private research universities have much in common,
offering similar degree programs and pursing similar lines
of research, yet the rivalry among them is often intense.
Each institution is pursuing excellence and the public
recognition that comes with it—on its own terms, seeking
to create the deepest, richest, and most diverse
environment possible for teaching, learning, and research
and for the preparation of new leaders for our society. The
leading universities compete with each other for the

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human and financial capital they need to excel in their


broadly overlapping missions.87
97. Public universities and private universities make pricing decisions

based on very different factors, with public institutions subject to political pressures,

state laws, and dependence on expropriations from state treasuries. Compared to

elite, private universities, public universities such as UCLA, UC Berkeley, UVA,

and Michigan have different pricing models and compete for different students in

large part.

98. Defendants themselves have acknowledged that they compete within

the Market for Elite, Private Universities. Morton Schapiro, the President of

Northwestern from 2009 to 2022, is a trained economist who acknowledged this

market when he stated in 2018—carefully distinguishing between universities and

colleges—that “continuous efforts,” including a push for more federal funding, “can

accelerate improvement” and “allow NU to remain competitive against top COFHE

universities.”88 COFHE stands for the Consortium on Financing Higher Education,

a trade and lobbying group that describes itself as a “voluntary, institutionally-

supported organization of thirty-five highly selective, private liberal arts colleges

87
Building on Excellence, THE UNIVERSITY PLAN: DUKE UNIVERSITY
(Feb. 23, 2001), https://alumni.duke.edu/magazine/articles/dukes-signature-
american-higher-education.
88
Adrian Wan, Schapiro, Administrators Talk Research Efforts, Campus
Inclusion at ‘Conversations with the President’, THE DAILY NORTHWESTERN
(Apr. 12, 2018), https://dailynorthwestern.com/2018/04/12/campus/214612/.

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and universities.” By President Schapiro’s own admission, Northwestern views itself

as competing with the universities in that group.

99. Competition in the Market for Elite, Private Universities is constrained

by extremely strong brand preferences among consumers and high barriers to entry.

Competition is also constrained by the fact that such institutions limit the supply of

available seats, which generates scarcity and enhances their prestige. Competition in

the Market for Elite, Private Universities is further constrained because applicants

cannot readily substitute one institution for another since an applicant’s choice is

limited to universities to which he or she is admitted in a highly selective process.

100. The NCP Cartel lacks any procompetitive benefits. Accordingly, if the

rule of reason were to apply, it is not necessary for Plaintiffs to demonstrate

reasonable and less restrictive alternatives are available.

101. Defendants have substantial endowments and the proven capacity to

meet the financial needs of their students without reducing their endowments (if that

were even imperative), and without colluding to artificially reduce financial aid by

means of the NCP Cartel.

102. In addition, a reasonable and less restrictive alternative is for each

member of the NCP Cartel to implement a fair financial-aid formula unilaterally,

without entering into a conspiracy that overcharges students. No procompetitive

impact that Defendants may proffer justifies the significant overcharge caused by

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the conspiracy. If even relevant to any analysis under the rule of reason, there is no

legitimate or significant procompetitive justification in Defendants’ artificial and

unlawful reduction of financial aid for applicants with a noncustodial parent.

103. In short, Defendants’ illegal conduct has significantly injured Plaintiff

and Class Members by artificially reducing the financial aid they were offered and

received.

VIII. CONTINUING ACCRUAL AND THE DISCOVERY RULE

A. Continuous accrual

104. Defendants’ violations of the Sherman Act occurred each and every

time any Defendant engaged in conduct in furtherance of the NCP Cartel that harmed

Plaintiffs and other Class Members. In the context of Defendants’ price-fixing

conspiracy, such conduct and violations occurred upon each transaction with

Plaintiff or any Class Member at an artificially inflated net price of attendance.

105. Defendants have engaged in continuing violations of the Sherman Act,

and Plaintiff and the Class Members have paid artificially high net prices to attend

Defendants’ schools since that time and continuing through the present as a result of

the unlawful conduct alleged in this complaint.

B. The discovery rule

106. Until this year, Plaintiffs in fact did not know either (a) the extent to

which Defendants conspired or (b) that the NCP Cartel caused financial injury to

him and her and to the Class Members.


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107. Until the last two years, moreover, a person exercising reasonable

diligence could not have discovered either (a) the extent to which Defendants

conspired, or (b) that the NCP Cartel caused financial injury to Plaintiff and the Class

Members.

IX. CLASS ALLEGATIONS

108. Plaintiffs bring this action on behalf of themselves and as a class action,

pursuant to the provisions of Rules 23(a) and (b)(3) of the Federal Rules of Civil

Procedure, on behalf of the following class (collectively, the “Class”):

All applicants for financial aid who submitted a CSS


Profile to any of the defendant colleges and universities
and who, at the time of applying, had a noncustodial
parent (as defined by the College Board) whose financial
information was used as a factor in the amount of aid
awarded based on the CSS Profile.
109. Excluded from the Class are Defendants, their officers, directors and

employees; any entity in which Defendant has a controlling interest; and any

affiliate, legal representative, heir or assign of any Defendant. Also excluded from

the Class are any judicial officer(s) presiding over this action and the members of

his/her/their immediate family and judicial staff, jurors, and Plaintiffs’ counsel and

employees of their law firms. The Class is readily ascertainable because records of

the relevant transactions should exist.

110. Certification of Plaintiffs’ claims for class-wide treatment is proper

because Plaintiffs can prove the elements of their claims on a class-wide basis using

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the same evidence as would be used to prove all of those elements in individual

actions alleging the same claims.

111. This action has been brought and may be properly maintained under

Federal Rule of Civil Procedure 23 on behalf of the Class proposed herein.

112. Numerosity. Federal Rule of Civil Procedure 23(a)(1): The members

of the Classes are so numerous and geographically dispersed that individual joinder

of all Class members is impracticable. For purposes of this complaint, Plaintiffs

allege on information and belief that there are at least 20,000 Class members. The

precise number of Class members is unknown to Plaintiffs. Class members may be

notified of the pendency of this action by recognized, Court-approved notice

dissemination methods, which may include U.S. Mail, electronic mail, Internet

postings, and/or published notice.

113. Commonality and Predominance: Federal Rule of Civil Procedure

23(a)(2) and 23(b)(3): This action involves common questions of law and fact, which

predominate over any questions affecting individual Class members, including

without limitation:

a) Whether Defendants engaged in the conduct alleged herein;

b) Whether the conduct of Defendants caused injury to the business or

property of Plaintiffs and the Class members;

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c) Whether the competitive harm caused by the conspiracy substantially

outweighs any competitive benefits;

d) Whether Plaintiffs and the other members of the Class are entitled to,

among other things, injunctive relief, and the nature and extent of such injunctive

relief; and

e) The appropriate class-wide measures of damages.

114. Typicality: Federal Rule of Civil Procedure 23(a)(3): Plaintiffs’ claims

are typical of the other Class members’ claims because, among other things, all Class

members were comparably injured through Defendants’ wrongful conduct.

115. Adequacy: Federal Rule of Civil Procedure 23(a)(4): Plaintiffs are

adequate Class representatives because their interests do not conflict with the

interests of the other members of the Classes they seek to represent; Plaintiffs have

retained counsel competent and experienced in complex class action litigation; and

Plaintiffs intend to prosecute this action vigorously. The Classes’ interests will be

fairly and adequately protected by Plaintiffs and their counsel.

116. Superiority: Federal Rule of Civil Procedure 23(b)(3): A class action

is superior to any other available means for the fair and efficient adjudication of this

controversy, and no unusual difficulties are likely to be encountered in the

management of this class action. The damages or other financial detriment suffered

by Plaintiffs and the other Class members are relatively small compared to the

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burden and expense that would be required to individually litigate their claims

against Defendants, so it would be impracticable for the members of the Classes to

individually seek redress for Defendants’ wrongful conduct. Even if Class members

could afford individual litigation, which they cannot, the court system could not.

Individualized litigation would create a potential for inconsistent or contradictory

judgments and increases the delay and expense to all parties and the court system.

By contrast, the class action device presents far fewer management difficulties and

provides the benefits of single adjudication, economy of scale, and comprehensive

supervision by a single court.

X. CLAIM FOR RELIEF

COUNT 1
Sherman Act section 1

117. Plaintiffs incorporate the preceding paragraphs.

118. Beginning in 2006, and continuing through the present to an extent to

be determined in discovery, Defendants entered into a continuing agreement,

understanding, and conspiracy in restraint of trade artificially to fix, raise, and

stabilize and reduce the amount of financial aid paid to Class Members, in violation

of Section 1 of the Sherman Act, 15 U.S.C. § 1.

119. In formulating and carrying out their conspiracy, Defendants have done

those things that they combined and conspired to do, including but not limited to:

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a) agreeing upon a common method for the consideration of noncustodial

parent assets in the determination of financial aid;

b) participated in the establishment, implementation, and enforcement of

rules and standards by the College Board related to the consideration of

the assets of Noncustodial parents; and

c) fixing, increasing, and stabilizing the amount of financial aid they

offered.

120. This conspiracy has had the anticompetitive effect of increasing the

price of attendance at NCP Cartel institutions in the Elite Private University market.

121. Plaintiffs and the Class Members have been injured and will continue

to be injured in their businesses and property by paying more for attendance at

Defendants than they would have paid and will pay but for the combination and

conspiracy.

122. Defendants’ conspiracy is a per se violation of the Sherman Act. In the

alternative, is a violation of the Sherman Act under the Rule of Reason or “quick

look” analysis.

123. Defendants’ conduct has directly and proximately caused antitrust

injury to Plaintiffs and the other Class Members. The artificially inflated net price

of attendance that Plaintiffs and the other Class Members have paid to Defendants

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flows directly from Defendants’ price fixing and is the type of damage that the

antitrust laws were designed to prevent.

124. Plaintiffs and the Class Members are entitled to treble damages and an

injunction against Defendants, preventing the violations alleged herein.

REQUEST FOR RELIEF

WHEREFORE, Plaintiffs, individually and on behalf of all Class members,

respectfully request that the Court enter judgment in their favor and against

Defendants, as follows:

A. Certification of the proposed Class and appointment of Plaintiffs’

counsel as Class Counsel;

B. Joint and several liability for damages, to be trebled as permitted by

law;

C. An order requiring Defendants to pay both pre- and post-judgment

interest on any amounts awarded;

D. A permanent injunction, under Section 16 of the Clayton Act, enjoining

Defendants from continuing to illegally conspire regarding their pricing and

financial-aid policies and practices;

E. An award of costs and attorneys’ fees; and

F. Such other or further relief as may be appropriate.

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DEMAND FOR JURY TRIAL

Plaintiffs hereby demand a jury trial for all claims so triable.

Dated: October 7, 2024 Respectfully Submitted,

HAGENS BERMAN SOBOL SHAPIRO LLP

By: /s/ Steve W. Berman


Steve W. Berman, ISBA #3126833
1301 Second Avenue, Suite 2000
Seattle, WA 98101
Telephone: (206) 623-7292
Facsimile: (206) 623-0594
steve@hbsslaw.com

Daniel J. Kurowski (IL Bar No: 6286656)


HAGENS BERMAN SOBOL SHAPIRO LLP
455 N. Cityfront Plaza Dr., Suite 2410
Chicago, IL 60611
(708) 628-4949
dank@hbsslaw.com

Rio S. Pierce
HAGENS BERMAN SOBOL SHAPIRO LLP
715 Hearst Avenue, Suite 300
Berkeley, CA 94710
Telephone: (510) 725-3000
Facsimile: (510) 725-3001
riop@hbsslaw.com

Attorneys for Plaintiffs and the Proposed Class

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