GRADE

NATIONAL ASSESSMENT AND

ACCREDITATION COUNCIL

BBA
SCHOOL OF COMMERCE & MANAGEMENT STUDIES

Embark on a Transformative Journey

towards Global Leadership and
Innovations in Business

ASSURED
SCHOLARSHIP
FOR MERIT
STUDENTS
 Great Legacy

Late Shri R. Dayananda Sagar Late Dr. Chandramma Dayananda Sagar

About DSU
The Founder President of Dayananda Sagar Institutions, Late Shri R. Dayananda Sagar and Late Dr. Chandramma
Sagar had a great vision: Education for all sections of society.

They set up the Mahatma Gandhi Vidya Peetha Trust (MGVP); which started as a one-college campus and is today
a multi location destination to thousands of young men and women who walk into the Dayananda Sagar campuses
in pursuit of a dream and march out as confident citizens, ready to absorb the challenges and opportunities of an
exciting new world.

Dayananda Sagar Institutions, played an important part in creating history by enabling easy access to
good and quality education for all, winning the hearts of many, far and wide reflecting the
legacy of Dayananda Sagar University.

The Leadership

Dr. D. Hemachandra Sagar Dr. D. Premachandra Sagar

Chancellor and Founder Pro Chancellor and Founder

They are thinkers, planners, institution builders. By profession they are medical doctors, enriched with insights
gained from hands-on work experience, learning and sharing through interaction. Accomplished and widely
travelled, they bring with them worldly wisdom in all that they do.
SCHOOL OF COMMERCE & MANAGEMENT STUDIES

The School provides a rich learning environment with world class infra-
structure together with top class faculty team to develop and hone the
managerial and leadership abilities of its students through a rich portfo-
lio of pedagogical tools. Class room instruction, case-based discus-
sion, role plays, film-shows, games, on field projects and company
internships, besides guest lectureship and seminars by industry experts
are the many ways the students learn the fundamentals and advanced
concepts in commerce and management education.Our graduates
emerge not just as skilled professionals but as adaptive, socially respon-
sible, and visionary contributors to the evolving business landscape.

Program Overview
Our Next-Gen BBA program provides a competent, innovation-oriented, ethical and intellectual environment
with a sharp focus on building global competencies to boost your credibility, exposure, & employability.

The program is meticulously designed to provide a comprehensive understanding of various facets of launching
and managing businesses effectively. Its unique, innovative, and industry-aligned curriculum mainly emphasises
experiential learning opportunities, such as internships, industry projects, and case studies, to provide exposure
to real-world business scenarios and challenges. Additionally, it offers electives in emerging fields, allowing
students to delve deeper into a chosen functional area of management.

Objectives of the program

Prepare students to be successful managers, entrepreneurs and to be practicing well
in professional services of their choice.

Exposed to global practices of the functions of commerce and management studies.

Train students to be sensitive human beings while being successful managers & leaders.

Encourage students to possess professional attitudes and employability skills.

Excel as managerial communicators.

BBA Specalizations

Regular Digital Retail

Marketing Operations BFSI

BBA Program (Regular)

Aims for global leadership by imparting a dynamic curriculum, fostering effective managers, and ensuring
graduates excel professionally and possess essential managerial skills.

BBA Program (Digital Marketing)

Blend of managerial applications, live projects, hands on experience of digital marketing skills
to become a professional digital marketer.

BBA Program (Retail Operations)

In collaboration with Retail Association Skill Council of India (RASCI) offers a comprehensive blend of
theoretical knowledge and real-world experience, emphasizing 'Earn while you learn' through On-the-Job
paid internships.

BBA Program (Banking, Financial Services and Insurance– BFSI)

BFSI is an industry term for companies that provide a range of such financial products or services.
Enables the students to be more focused right from their under graduation.

Business
Analytics Finance

Human Elective International

Recourses Options Business

Supply Chain Entrepreneurship

Management

Admission Eligibility Criteria

Pass in 10+2,CBSE,ICSE, A Level, IB, American 12th grade or equivalent with a minimum of 50% marks in aggre-
gate (45% in case of candidate belonging to SC/ST & OBC category).
Program USP

Industry-Relevant Curriculum
A BBA program that stands out by offering a curriculum aligned with the latest indus-
try trends, ensuring that students acquire practical skills and knowledge applicable in
the real business world.

Internship Opportunities
Providing students with opportunities for internships or industry placements by
enhancing their employability skills.
.

Global Exposure
Offering international exposure through student exchange programs, collaborations
with foreign universities, or providing global internships in the global business
perspective.

Experienced Faculty
A faculty comprised of experienced professionals and experts in the field to enhance
the quality of education and mentorship.

State-of-the-art Infrastructure
Access to modern facilities, well-equipped classrooms, computer labs, and other
resources can contribute to a positive learning environment.

Research and Innovation

Encourages research and innovation by developing and commercializing new ideas,
implementing new processes or changing the way of business.

Networking Opportunities
Provide platforms for students to connect with industry professionals through
seminars, workshops, and networking events, fostering valuable connections for
future career development.

Placement Assistance
A strong record of successful placements and a dedicated career
services department can be a significant USP, assuring students of support in their
job search post-graduation.

Entrepreneurship Support
Foster entrepreneurial skills and offer support for aspiring entrepreneurs
in starting their own businesses.

Soft Skills Development

Emphasis on developing soft skills such as communication, teamwork,
and leadership producing all-round graduates.
What more at our BBA Program ?
Special Industry Preparedness Program- Career Assessment Centre to assist students in
preparing for placements and industry opportunities.

Choice of Foreign Language Training – French and German.

Extension activities – NSS & Social Community Projects.

Student Driven Clubs at Campus like- Quiz, Literary, Adventure, Sports, Cultural, Fintech
& Management Clubs.

Opportunities for participating in Student Exchange Program in Foreign Universities.

Special Entrepreneurship and Business Incubation Center facility on campus for hands-
on learning experience.

Access to Cengage Resources-15000+ e books.

Exposure to International Faculty sessions/ Workshops/ Industry expert sessions.

Research integrated sessions/ Workshops- hands on sessions on latest tools.

Effective connect with industry and Corporate.

100% Internship & placement Support.

Campus Features

State-of-the-Art Wifi Enabled

Seminar Halls Sport Facilities
Classrooms Campus

Centre for Foreign Top Class Library

Training Centre Hostel Facilities
Language Facility

Well-Equipped Lab Student Parking

Research Centre Food Court
Facilities Facility
What Students Say About Us

Mr. Sanjay S. BBA, SCMS, DSU

Easily acceptable and adaptable college atmosphere. Faculty members are
experts in encouraging and mentoring students. SCMS opens doors for various
opportunities for career and skill development.

Ms. G S Niveditha. BBA, SCMS, DSU

Faculty members help students in every step of learning. It has helped me to learn
new business strategies through International Business Fests, industrial visits and
guest lectures exposing the students to the working of the corporate world.

Mr. Willish. BBA, SCMS, DSU

SCMS, DSU has provided good career opportunities by enhancing my managerial
and administrative abilities through the school activities.

Mr. Chetan Krishna. BBA, SCMS, DSU

SCMS has strengthened me both in academics, co-curricular and extra-curricular
activities. The school has helped me to know my own ability and to aspire for
more. I proudly say that it is helping me to reach my future endeavours.
 Life at Campus
Holistic development on campus is nurtured through a multifaceted approach, fostering not
just academic excellence but also personal growth and well-being. From rigorous academic
programs to diverse extracurricular activities, students are encouraged to explore their talents,
develop critical thinking skills, and engage in community service. The campus environment
provides a platform for cultural exchange, teamwork, and leadership development. Through
mentorship programs and counseling services, students receive support for their emotional and
mental well-being. Thus, the campus becomes a crucible for holistic development, shaping
individuals into well-rounded, socially responsible, and resilient contributors to society.
DSU Main Campus : Kudlu Gate, Srinivasa Nagar, Hal Layout, Singasandra, Hosur Road,
Bengaluru, Karnataka - 560 068

Admissions Helpline Nos: 080 4646 1800 +91 636 688 5507
www.dsu.edu.in admissions@dsu.edu.in