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Sales and Marketing
1. Which of the following is NOT part of the marketing mix?
a) Product b) Place c) Price d) People
2. Which concept involves dividing the market into distinct groups of buyers? a) Market segmentation b) Product positioning c) Branding d) Promotion
3. The primary difference between traditional marketing and digital marketing is
a) The medium used b) The target audience c) The product offered d) The pricing strategy
4. Which of the following is a promotion strategy that involves paid
advertisements on search engines? a) SEO b) SEM c) Content marketing d) Influencer marketing
5. Consumer behaviour refers to:
a) The production of goods and services b) How consumers make purchasing decisions c) The cost of goods d) Corporate social responsibility 6. Which of the following is the first step in the sales cycle? a) Closing b) Presentation c) Prospecting d) Handling objections
7. Which sales forecasting method relies on the past sales data to predict future sales? a) Delphi method b) Time series analysis c) Market research d) Expert opinion
8. In sales management, which of the following is NOT a key function?
a) Recruiting b) Training c) Managing stock d) Motivating sales teams
9. Closing in a sales process refers to:
a) Introducing the product b) Overcoming customer objections c) Securing the sale d) Handling customer feedback
10. Sales planning primarily focuses on:
a) Setting long-term business goals b) Establishing customer loyalty programs c) Organizing and managing sales efforts d) Designing product features
11. Which of the following is NOT a type of e-commerce model?
a) B2B b) B2C c) C2B d) P2P 12. A website’s ability to be found by search engines depends on which marketing strategy? a) PPC b) SEO c) Email marketing d) Affiliate marketing
13. Which of the following is crucial for safe online transactions?
a) Good product reviews b) SEO c) Payment gateway security d) Social media presence
14. Which of the following is an example of B2C e-commerce?
a) A wholesaler selling to a retailer b) A manufacturer selling to another manufacturer c) An individual buying a book from an online store d) An individual selling goods to a company
15. The most effective strategy to increase visibility in search engine results through paid advertising is: a) SEO b) PPC c) Affiliate marketing d) Email marketing 16. The first step in marketing research is to: a) Collect data b) Define the problem c) Analyse the data d) Design a questionnaire 17. Which of the following is a primary data collection method? a) Annual reports b) Surveys c) Internet articles d) Historical sales records
18. Focus groups are commonly used in marketing research to:
a) Analyse sales data b) Measure market share c) Gather consumer opinions and attitudes d) Study competitor products
19. Which is NOT a source of secondary data in marketing research?
a) Government reports b) Company records c) Observations d) Industry publications
20. The main purpose of marketing research is to:
a) Increase product prices b) Identify market trends and consumer preferences c) Improve employee satisfaction d) Reduce production costs 21. Which of the following is a key component of content marketing? a) Paid advertisements b) Blog posts c) Sales promotions d) Direct mail 22. Social media marketing helps businesses to: a) Develop product prototypes b) Improve supply chain management c) Engage directly with customers d) Reduce production costs 23. Which of the following is NOT a key metric in digital marketing? a) Click-through rate b) Conversion rate c) Production cost d) Bounce rate
24. SEO stands for:
a) Search Engine Operation b) Social Engagement Opportunity c) Search Engine Optimization d) Sales Evaluation Online
25. Which digital marketing technique involves collaborating with popular social media personalities to promote products?** a) PPC b) Affiliate marketing c) Influencer marketing d) SEO
