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    Test Task PPC Manager - Together Networks

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    tetiana.zkn

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    Test Task PPC Manager - Together Networks

    Uploaded by

    tetiana.zkn
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    Test Task PPC Manager_Together Networks

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    © All Rights Reserved
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    0 views3 pages

    Test Task PPC Manager - Together Networks

    Uploaded by

    tetiana.zkn

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Test Task

    PPC Manager
    (theory)
    1. Define please the terms: CTR - ... Cookie - ... Landing page - … PPC - … ROI - … CPA - …

    2. What are the most popular search engines in Ukraine, in Russia, in the UK and in
    the USA? Please specify their approximate market shares (%) in each country.
    3. You need to create animated banner 720x90 for advertising campaign of online
    store, which specialty is notebooks. Please put the task for designer. (any form)
    4. What sites are direct competitors of price.ua in Ukraine? What sites are direct
    competitors of flirt.com in the UK?
    5. When domain match.com has been registered?
    6. We have 2 online advertising campaigns for merchandise A and merchandise B
    Campaign for merchandise A:
    clicks – 150,
    costs for advertising - $100,
    orders received - 50,
    revenue received from these orders - $150

    Campaign for merchandise B:


    clicks – 160,
    costs for advertising - $170,
    orders received - 40,
    revenue received from these orders - $280

    Please create a plan of how you will analyze which campaign is more successful.

    7. What is the average number of daily visitors of price.ru?


    8. How do you understand the term “Web 2.0”? What are the main characteristic features
    of Web 2.0 site?
    9. What professional sites, periodicals do you read regularly?

    OUR REQUIREMENTS (we’ll pay special attention to the following issues):


    1. Please keep close to the described tasks.
    2. Apply structure to your work. Make is easy readable and good for eye.
    3. Make some researches before start. It will help to fulfill the task with more competence.
    Test Task
    PPC Manager (practice)

    1. AdWords Learning Center:


    http://adwords.google.com/support/aw/bin/static.py?hl=en&id=default&page=guide_toc.cs&path=
    complete

    Изучить следующие пункты:

    1. Introduction to AdWords
    2. Overview of AdWords
    3. AdWords Policies
    4. Pricing and Ranking
    5. Getting Started with AdWords
    6. Account Types, Setup and Structure
    7. Account Navigation
    8. Account Organization, Keywords and Ad Text
    9. Using Different Ad Formats
    10. Targeting
    11. Search and Contextual Targeting
    12. Placement Targeting
    13. Language and Location Targeting
    14. Keyword Targeting
    15. Combining Keywords and Placements
    16. Tracking and Performance
    17. Quality and Performance Basics
    18. Ad Visibility and Troubleshooting
    19. AdWords Reports
    20. Basic ROI and Conversion Tracking
    21. Advanced Conversion Tracking
    22. Optimizing and Performance
    23. Optimizing Overview
    24. Optimizing Your Website
    25. Optimizing Your Account
    26. Specific Optimization Strategies
    27. The AdWords Toolbox
    28. Account Performance Tools
    29. Troubleshooting Tools
    30. AdWords Editor
    31. Google Analytics
    32. Google Analytics Basics
    33. Google Analytics Reporting
    34. Google Analytics Goals and Filters
    35. Driving Improvements with Google Analytics
    2. Необходимо создать Google AdWords РРС кампанию для
    проекта http://trud.ua/.

    ✓
    Портфолио (киворды) - чем более полно будут представлены киворды, по
    которым потенциальные клиенты могут искать услугу, тем больше
    таргетированного трафика будет получать рекламная кампания.

    ✓
    Ads (текстовые объявления)- подберите любые релевантные, используемые
    конкурентами или набросайте сами.
    ✓
    Естественно, при подборе Ads учитывайте основные принципы, о которых
    говорится в Google AdWords
    ✓
    Там, где возможно, подберите Landing pages.

    ✓
    Сделайте кампанию в Экселе (в Google AdWords аккаунте создавать кампанию
    не нужно, однако, для того,чтобы воспользоваться необходимыми Tools, аккаунт
    вам понадобиться). Обязательно укажите настройки кампании.

    1. Какие еще способы продвижения этого ресурса Вы бы предложили?

    2. Какие способы монетизации, на Ваш взгляд, могут быть предложены


    для данного проекта (т.е. то, за счет чего происходит получение дохода).

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