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    Uitm Curriculum Management - Mkt558 - Digital Marketing

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    Uitm Curriculum Management - Mkt558 - Digital Marketing

    Uploaded by

    ndamianaxx
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    14 views1 page

    Uitm Curriculum Management - Mkt558 - Digital Marketing

    Uploaded by

    ndamianaxx

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    MKT558 - DIGITAL MARKETING

    Students failing a module, and who need to complete a coursework component, must make contact with the
    relevant lecturer.

    UNIVERSITI TEKNOLOGI MARA

    Course Name DIGITAL MARKETING


    (English)

    Course Code MKT558

    MQF Credit 3

    Course The course introduces students to the basic elements of marketing in the digital
    Description realm that would position them to take advantage on the challenges of digital
    marketing. Areas in digital marketing environment and digital technologies as
    well as both B2C and B2B digital marketing practices are also enhanced in this
    course.

    Transferable The course will be able to transfer business IT knowledge and skills to students.
    Skills

    Teaching Lectures, Case Study, Tutorial, Web Based Learning, Problem Based Learning
    Methodologies (PBL), Computer Aided Learning

    CLO CLO1 Analyze the digital marketing environment


    CLO2 Demonstrate entrepreneurial skills in developing a business plan
    pertaining to digital marketing business.
    CLO3 Demonstrate autonomous learning through the use of digital technologies
    to deliver marketing mix towards digital marketing.

    Pre-Requisite No course recommendations


    Courses

    Reading List Recommended


    Text Chaffey, D., and Ellis-Chadwick, F., 2019, Digital
    Marketing: Strategy, Implementation and Practice, 7
    Ed., Harlow, Financial Times/ Prentice Hall
    Reference
    Book Ryan, D., and Jones, C., 2012, Understanding Digital
    Resources Marketing: Marketing Strategies for Engaging the
    Digital Generation, 2 Ed.
    Efraim Turban & Linda Volonino 2011, Information
    Technology for Management, 8 Ed., John Wiley and
    Sons

    Article/Paper This Course does not have any article/paper resources


    List

    Other This Course does not have any other resources


    References

    https://aims.uitm.edu.my/index.cfm?page=module&moduleId=139967&printview=1 24/10/2024, 2 48 AM
    Page 1 of 1
    :

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