Page |1

Consumer Awareness
A PROJECT REPORT Submitted by

Reuben Oommen 11 Com G Statistics

THE INDIAN HIGH SCHOOL DUBAI January 2012

Page |2

THE INDIAN HIGH SCHOOL, DUBAI

Reuben Oommen

under my supervision.

SIGNATURE

Page |3

Page |4

CONTENTS

Topic INTRODUCTION QUESTIONAIRES GRAPHICAL REPRESENTATION CALCULATION OF MEAN , MEDIAN ,MODE AND STANDARD DEVIATION

Page no

Page |5

INTRODUCTION
THE PROCESS of development along with the expanding globalization and liberalization process has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers. Education is a lifelong process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the school level. Consumers by definition include all citizens who are, by and large the biggest group, who are affected by almost all government, public or private decisions. The most important step in consumer education is awareness of consumer rights. However, consumer education is incomplete without the responsibilities and duties of consumers, and this influences individual behavior to a great extent.

Page |6

DEFINITION: (MEANING) Consumer awareness is making the consumer aware of His/her rights. Consumer awareness it a marketing term. It means that consumers note or are aware of products or services, its characteristics and the other marketing Ps (place to buy, price, and promotion). Consumers by definition include all citizens who are, by and large the biggest group, who are affected by almost all government, public or private decisions. The most important step in consumer education is awareness of consumer rights. However, consumer education is incomplete without the responsibilities and duties of consumers, and this influences individual behavior to a great extent. With the increasing changes in economic conditions, the children especially are becoming young consumers at an early age. Children must learn to obtain information about goods and services, understand the psychology of selling and advertising, learn to shop wisely and distinguish between wants and needs. They must also understand the alternatives of conserving and saving rather than buying and consuming.

WHAT IS THE NEED FOR CONSUMER AWARENESS? We need it so we will not be misled by producers, it explains if what we buy is worth to our money and not harmful to us and to environment. Many people are ignorant of their rights to get protected against the exploitation by so many others. So when there is a forum for such redress of grievances there seems to be no such exploitation by many; and becomes a rare one. So in order to get a clear picture of the level of exploitation of consumers, the awareness is required.

Page |7

AGMARK

ISI

VARIOUS CONSUMER RIGHTS. Rights 1 to 6 are directly guaranteed under the Consumer Protection Act 1986 while Rights 7&8 are implied under the Constitution of India. 1. Right to safety Right to be protected against marketing of goods or services Which are hazardous to life and property? 2. Right to information Right to be informed about the quality, quantity, potency, purity, Standard and price of goods or services as the case may be

Page |8

3. Right to choose Right to be assured, wherever possible, access to a variety of Goods and services at competitive prices. 4. Right to be heard Right to be heard and to be assured that consumers interest will Receive due consideration at appropriate fora. 5. Right to redressal Right to seek redressal against Unfair Trade Practices or Restrictive Trade Practices or unscrupulous exploitation of consumers. 6. Right to consumer education Right to acquire knowledge and skills needed for taking action to Influence factors which affect consumer decisions. 7. Right to Healthy Environment The right to physical environment that will enhance the quality of Life. It includes protection against environmental dangers 8. Right to basic needs Right to basic needs ensures basic goods and services which Guarantee survival.

Questionnaire on cars
Name: Age: Do you own a car? Yes No Do you posses a driving license currently? Yes No

Page |9

Your monthly income (approximate value) is : Dhs 0-10,000 Dhs 20,000-30,000 Dhs 30,000-40,000 40,000 and above. An Ideal price for purchasing a car according to you would be : Dhs 30,000-40,000 Dhs 40,000-50,000 Dhs 50,000 and above. What kind of car would you like to buy/already posses : 4 wheel drive (4WD) Regular Sedan Sports car Hatchback

Which country manufactured car would you prefer to purchase? (Please specify if others) Japanese American Korean European Indian Others Which car brand of car does your household posses currently? (Please specify the brand) Your selection of a car was done on the basis of : Reliability Price Looks Technical aspects Family size Other

P a g e | 10

According to you , what is an ideal seating capacity for a car : 2 persons 4 persons 7 persons More than 7 persons. Do looks of a car matter matter to you? Yes No

Questionnaire on cars
Name: Age: Do you own a car? Yes No Do you posses a driving license currently? Yes No Your monthly income (approximate value) is : Dhs 0-10,000 Dhs 20,000-30,000 Dhs 30,000-40,000

P a g e | 11

40,000 and above. An Ideal price for purchasing a car according to you would be : Dhs 30,000-40,000 Dhs 40,000-50,000 Dhs 50,000 and above. What kind of car would you like to buy/already posses : 4 wheel drive (4WD) Regular Sedan Sports car Hatchback

Which country manufactured car would you prefer to purchase? (Please specify if others) Japanese American Korean European Indian Others Which car brand of car does your household posses currently? (Please specify the brand) Your selection of a car was done on the basis of : Reliability Price Looks Techincal aspects Family size Other

According to you , what is an ideal seating capacity for a car : 2 persons 4 persons 7 persons

P a g e | 12

More than 7 persons. Do looks of a car matter matter to you? Yes No

Questionnaire on cars
Name: Age: Do you own a car? Yes No Do you posses a driving license currently? Yes No Your monthly income (approximate value) is : Dhs 0-10,000 Dhs 20,000-30,000 Dhs 30,000-40,000 40,000 and above. An Ideal price for purchasing a car according to you would be : Dhs 30,000-40,000 Dhs 40,000-50,000 Dhs 50,000 and above.

P a g e | 13

What kind of car would you like to buy/already posses : 4 wheel drive (4WD) Regular Sedan Sports car Hatchback

Which country manufactured car would you prefer to purchase? (Please specify if others) Japanese American Korean European Indian Others Which car brand of car does your household posses currently? (Please specify the brand) Your selection of a car was done on the basis of : Reliability Price Looks Techincal aspects Family size Other

According to you , what is an ideal seating capacity for a car : 2 persons 4 persons 7 persons More than 7 persons. Do looks of a car matter matter to you? Yes No

P a g e | 14

Questionnaire on cars
Name: Age: Do you own a car? Yes No Do you posses a driving license currently? Yes No Your monthly income (approximate value) is : Dhs 0-10,000 Dhs 20,000-30,000 Dhs 30,000-40,000 40,000 and above. An Ideal price for purchasing a car according to you would be : Dhs 30,000-40,000 Dhs 40,000-50,000 Dhs 50,000 and above. What kind of car would you like to buy/already posses : 4 wheel drive (4WD) Regular Sedan Sports car Hatchback

P a g e | 15

Which country manufactured car would you prefer to purchase? (Please specify if others) Japanese American Korean European Indian Others Which car brand of car does your household posses currently? (Please specify the brand) Your selection of a car was done on the basis of : Reliability Price Looks Techincal aspects Family size Other

According to you , what is an ideal seating capacity for a car : 2 persons 4 persons 7 persons More than 7 persons. Do looks of a car matter matter to you? Yes No

P a g e | 16

Questionnaire on cars
Name: Age: Do you own a car? Yes No Do you posses a driving license currently? Yes No Your monthly income (approximate value) is : Dhs 0-10,000 Dhs 20,000-30,000 Dhs 30,000-40,000 40,000 and above. An Ideal price for purchasing a car according to you would be : Dhs 30,000-40,000 Dhs 40,000-50,000 Dhs 50,000 and above. What kind of car would you like to buy/already posses : 4 wheel drive (4WD) Regular Sedan Sports car Hatchback

Which country manufactured car would you prefer to purchase? (Please specify if others) Japanese

P a g e | 17

American Korean European Indian Others

Which car brand of car does your household posses currently? (Please specify the brand) Your selection of a car was done on the basis of : Reliability Price Looks Techincal aspects Family size Other

According to you , what is an ideal seating capacity for a car : 2 persons 4 persons 7 persons More than 7 persons. Do looks of a car matter matter to you? Yes No

P a g e | 18

Questionnaire on cars
Name: Age: Do you own a car? Yes No Do you posses a driving license currently? Yes No Your monthly income (approximate value) is : Dhs 0-10,000 Dhs 20,000-30,000 Dhs 30,000-40,000 40,000 and above. An Ideal price for purchasing a car according to you would be : Dhs 30,000-40,000 Dhs 40,000-50,000 Dhs 50,000 and above. What kind of car would you like to buy/already posses : 4 wheel drive (4WD) Regular Sedan Sports car Hatchback

Which country manufactured car would you prefer to purchase? (Please specify if others) Japanese American Korean European

P a g e | 19

Indian Others Which car brand of car does your household posses currently? (Please specify the brand) Your selection of a car was done on the basis of : Reliability Price Looks Techincal aspects Family size Other

According to you , what is an ideal seating capacity for a car : 2 persons 4 persons 7 persons More than 7 persons. Do looks of a car matter matter to you? Yes No

Questionnaire on cars
Name: Age:

P a g e | 20

Do you own a car? Yes No Do you posses a driving license currently? Yes No Your monthly income (approximate value) is : Dhs 0-10,000 Dhs 20,000-30,000 Dhs 30,000-40,000 40,000 and above. An Ideal price for purchasing a car according to you would be : Dhs 30,000-40,000 Dhs 40,000-50,000 Dhs 50,000 and above. What kind of car would you like to buy/already posses : 4 wheel drive (4WD) Regular Sedan Sports car Hatchback

Which country manufactured car would you prefer to purchase? (Please specify if others) Japanese American Korean European Indian Others Which car brand of car does your household posses currently? (Please specify the brand)

P a g e | 21

Your selection of a car was done on the basis of : Reliability Price Looks Techincal aspects Family size Other

According to you , what is an ideal seating capacity for a car : 2 persons 4 persons 7 persons More than 7 persons. Do looks of a car matter matter to you? Yes No

Questionnaire on cars
Name: Age: Do you own a car? Yes

P a g e | 22

No Do you posses a driving license currently? Yes No Your monthly income (approximate value) is : Dhs 0-10,000 Dhs 20,000-30,000 Dhs 30,000-40,000 40,000 and above. An Ideal price for purchasing a car according to you would be : Dhs 30,000-40,000 Dhs 40,000-50,000 Dhs 50,000 and above. What kind of car would you like to buy/already posses : 4 wheel drive (4WD) Regular Sedan Sports car Hatchback

Which country manufactured car would you prefer to purchase? (Please specify if others) Japanese American Korean European Indian Others Which car brand of car does your household posses currently? (Please specify the brand) Your selection of a car was done on the basis of : Reliability

P a g e | 23

Price Looks Technical aspects Family size Other According to you , what is an ideal seating capacity for a car : 2 persons 4 persons 7 persons More than 7 persons. Do looks of a car matter matter to you? Yes No

Questionnaire on cars
Name: Age: Do you own a car? Yes No Do you posses a driving license currently? Yes

P a g e | 24

No Your monthly income (approximate value) is : Dhs 0-10,000 Dhs 20,000-30,000 Dhs 30,000-40,000 40,000 and above. An Ideal price for purchasing a car according to you would be : Dhs 30,000-40,000 Dhs 40,000-50,000 Dhs 50,000 and above. What kind of car would you like to buy/already posses : 4 wheel drive (4WD) Regular Sedan Sports car Hatchback

Which country manufactured car would you prefer to purchase? (Please specify if others) Japanese American Korean European Indian Others Which car brand of car does your household posses currently? (Please specify the brand) Your selection of a car was done on the basis of : Reliability Price Looks Technical aspects Family size

P a g e | 25

Other According to you , what is an ideal seating capacity for a car : 2 persons 4 persons 7 persons More than 7 persons. Do looks of a car matter matter to you? Yes No

Questionnaire on cars
Name: Age: Do you own a car? Yes No Do you posses a driving license currently? Yes No Your monthly income (approximate value) is : Dhs 0-10,000

P a g e | 26

Dhs 20,000-30,000 Dhs 30,000-40,000 40,000 and above. An Ideal price for purchasing a car according to you would be : Dhs 30,000-40,000 Dhs 40,000-50,000 Dhs 50,000 and above. What kind of car would you like to buy/already posses : 4 wheel drive (4WD) Regular Sedan Sports car Hatchback

Which country manufactured car would you prefer to purchase? (Please specify if others) Japanese American Korean European Indian Others Which car brand of car does your household posses currently? (Please specify the brand) Your selection of a car was done on the basis of : Reliability Price Looks Technical aspects Family size Other According to you , what is an ideal seating capacity for a car : 2 persons

P a g e | 27

4 persons 7 persons More than 7 persons. Do looks of a car matter matter to you? Yes No

VERTICAL BAR DIAGRAM SHOWING THE IDEAL PRICE OF CAR ACCORDING TO 10 PEOPLE

Conclusion : The most ideal price for purchasing a car according to 10 people is Dhs 40,000-50,000.

Conclusion : Most people posses or purchase 4WD / Sport cars LINE GRAPH SHOWING PREFERED CAR MANUFACTURING COUNTRIES ACCORDING TO 10 PEOPLE Conclusion: Most people would rather prefer a Japanese Manufactured car compared to other car manufacturing countries.

P a g e | 28

HORIZONTAL BAR DIAGRAM SHOWING BRANDS OF CARS OWNED BY 10 PEOPLE Conclusion : Most people own a car manufactured by Toyata.