Forecasting Session 2.0 2024
Forecasting Session 2.0 2024
Forecasting Session 2.0 2024
25
20
15
Sheds
Actual Value
Naïve Forecast
10
0
February March April May June July August September October November December
Period
Moving Averages
A moving average forecast uses a number of
historical data values to generate a forecast. It is
useful if we make the assumption that market
demands will stay fairly stable and steady over time
(no trends, too much fluctuations etc.)
An n-period moving average equals:
MA = (Sum of demand in past n periods)/n
Moving averages tend to smooth out fluctuations
and will therefore be useless in detecting real
changes in the data.
Quantitative Forecasting
Models
Time Series Method
Moving Averages
Assumes item forecasted
will stay steady over time.
Technique will smooth out
short-term irregularities in
the time series.
k
k - period moving average = (Actual value in previous k periods) /k
k =1
Moving Averages
Wallace Garden Supply
Forecasting
Storage Shed Sales
Actual
Period Value Three-Month Moving Averages
January 10
February 12
March 16
April 13 10 + 12 + 16 / 3 = 12.67
May 17 12 + 16 + 13 / 3 = 13.67
June 19 16 + 13 + 17 / 3 = 15.33
July 15 13 + 17 + 19 / 3 = 16.33
August 20 17 + 19 + 15 / 3 = 17.00
September 22 19 + 15 + 20 / 3 = 18.00
October 19 15 + 20 + 22 / 3 = 19.00
November 21 20 + 22 + 19 / 3 = 20.33
December 19 22 + 19 + 21 / 3 = 20.67
Moving Averages Forecast
Wallace Garden Supply
Forecasting 3 period moving average
Actual Value - Forecast
25
20
15
Value
Actual Value
Forecast
10
0
1 2 3 4 5 6 7 8 9 10 11 12
Time
SAMPLE COMPUTATIONS
MONTH ACTUAL SALES 3-MONTH M.A.
January 10
February 12
March 13
April 16 11.67
May 19 13.67
June 23 16
July 26 19.33
August 30 22.67
September 28 26.33
October 18 28
November 16 25.33
December 14 20.67
Quantitative Forecasting
Models
◼ Time Series Method
Weighted Moving Averages
◼ Assumes data from some periods are more
important than data from other periods (e.g.
earlier periods).
◼ Use weights to place more emphasis on some
periods and less on others.
Actual
Period Value Weights Three-Month Weighted Moving Averages
January 10 0.222
February 12 0.593
March 16 0.185
April 13 2.2 + 7.1 + 3 / 1 = 12.298
May 17 2.7 + 9.5 + 2.4 / 1 = 14.556
June 19 3.5 + 7.7 + 3.2 / 1 = 14.407
July 15 2.9 + 10 + 3.5 / 1 = 16.484
August 20 3.8 + 11 + 2.8 / 1 = 17.814
September 22 4.2 + 8.9 + 3.7 / 1 = 16.815
October 19 3.3 + 12 + 4.1 / 1 = 19.262
November 21 4.4 + 13 + 3.5 / 1 = 21.000
December 19 4.9 + 11 + 3.9 / 1 = 20.036
Weights: 3, 2, 1
NOTES ON MOVING AVERAGES
1. Moving averages cannot pick up trends very well.
Because they are averages, they will always stay
within past levels and will not predict changes to
either higher or lower levels. That is, they lag the
actual values.
2. Moving averages require extensive record of past
data.
3. Increasing the size of n smooth out fluctuations
better but makes the method insensitive to real
changes in the data.
EXPONENTIAL SMOOTHING
Exponential smoothing is a sophisticated weighted moving
average forecasting method. The basic exponential
smoothing formula is given by:
Exponential Smoothing
Actual
Period Value Ft α At Ft Ft+1
January 10 10 0.1
February 12 10 + 0.1 *( 10 - 10 ) = 10.000
March 16 10 + 0.1 *( 12 - 10 ) = 10.200
April 13 10 + 0.1 *( 16 - 10 ) = 10.780
May 17 11 + 0.1 *( 13 - 11 ) = 11.002
June 19 11 + 0.1 *( 17 - 11 ) = 11.602
July 15 12 + 0.1 *( 19 - 12 ) = 12.342
August 20 12 + 0.1 *( 15 - 12 ) = 12.607
September 22 13 + 0.1 *( 20 - 13 ) = 13.347
October 19 13 + 0.1 *( 22 - 13 ) = 14.212
November 21 14 + 0.1 *( 19 - 14 ) = 14.691
December 19 15 + 0.1 *( 21 - 15 ) = 15.322
Exponential Smoothing
Wallace Garden Supply
Forecasting Exponential smoothing
25
20
15
Sheds
Actual value
Forecast
10