RSWB Lecture
RSWB Lecture
RSWB Lecture
SCRIPTW
RITING
&
BROADCA
STING
ELIZA G.
ABELON PhD
Lecturer
Radio
-an intimate, personal medium and the listeners like to
think that the broadcaster is personally talking to them
(Alkuino, 2024)
Radio scriptwriting
- Writing for the ears of the listeners
- Should be brief, simple, and fast pacing
- Emphasizes on the human-interest angle to capture
the interest of the listeners
- The ears can only receive 160 words per minute
Advantages of the Radio
1. Fastest transmitter of news and other information
2. Can be used even in areas with no electricity
3. Production cost is less costly
4. Illiteracy is not a barrier
5. Actual reporting from the field where the news
happens is easier
Disadvantages of the Radio
1. Relies mainly on sound
2. Subjected to atmospheric interference
3. Can only have clipped news
4. News and other information are highly perishable
Principles of Radio Broadcasting
1. It is spoken.
2. It is timely.
3. It is person-to-person.
4. It is heard only once.
5. It consists of sound only.
General Guidelines on Radio Scripwtwriting
1. Know the nature of radio.
2. Write to be heard, not to be read.
3. The newscaster is heard only ONCE.
4. There is lack of immediate feedback from the audience.
5. There is a possibility of a mass audience of small
and diverse group.
General Guidelines on Radio Scriptwriting
6. Know your audience, age, gender, occupation, educational
attainment, economic status, etc.
7. Set communication objectives.
Steps in Radio Scriptwriting
Proper planning
1. Decide what gets priority. What are the emerging
issues?
2. Look at the people who will use the information.
3. Prepare a “case” proceeding after identifying the
script.
4. Include monitoring and evaluation plan.
5. Know your intended audience to help narrow the
focus.
Steps in Radio Scriptwriting
Preparing for a Newshole
1. Planning a radio newscast actually begins earlier
long before the actual airtime. (special reports,
infomercials, teasers, bumpers, station ID and
others)
Steps in Radio Scriptwriting
• A radio newscast is a summary of news events
read by a newscaster or produced with a
combination of reading and audio tape.
Steps in Radio Scriptwriting
Steps in Radio Scriptwriting
Steps in Radio Scriptwriting
Timing the Newscast Program
• List down all the parts of the radio newscast then
rehearse the timing.
• If you are overtime or undertime, edit and
rehearse your script again.
Bumper, Teaser and Billboard
- Bumper’s function is to tell the listeners that there is a
break but that there will be some more news coming up.
Example:
“We’ll be back for more news after these reminders from our
sponsors…”
Bumper, Teaser and Billboard
- Teaser stimulates the curiosity so that listeners will stay
tune in to hear what it’s all about.
Example:
Example:
Body
Source
Radio News Script with an Audio Insert
Speech Style
1. Pronunciation
2. Emphasis or stress
3. Inflection
4. Articulation
- good supply of air for diaphragmatic breathing
- a relaxed throat
- resonance in the head, throat, and chest
- good movement of the tongue, lips and jaw
, a radio automation software