Business Plan

BUSINESS PLAN
I. Executive Summary
The Tuna-licious is a student’s small business which aims for fulfilling the cravings and satisfaction of
the people in the community, specifically the population of Lawaan National School of Craftsmanship and
Home Industries. Not only limited to this, but it also satisfies the wants of the potential customers in
terms of food and snack satisfactory. Though it is a small business, its work is dedicated to its customers
fully.
With the help and full support of the student owners itself, managing the business would be
uncomplicated. To create profit and to gain something, the owners will first purchase the raw materials,
and ingredients needed in creating the product, preparation of the product, selling of the product, and
lastly, the inventory of the remaining ingredients and materials.
II. Overview of the Business
A. Tuna-tastic bite
B. Tuna-tastic bite is a crunchy snack providing a unique taste, which aids to satisfy the customer’s
expectation in snack industry. The texture of Tuna, and mayonnaise in combined, serves as the
filling of the product creating a savory, and fantastic mouthfeel. Moreover, the filling wrapped
with Tasty Bread, dipped in mixed eggs, and coated by crashed Sky Flakes then fried made it
possible to create an all-time favorite and out of this world taste.
C. As we offer an affordable, convenient, stress reliever, and unique product, we commit to build
our business at Lawaan National School of Craftsmanship and Home Industries.
III. Vision, Mission, Values
Vision:
To exceed the expectations of the potential costumers towards our offered product in our
community, specifically at Lawaan national school of craftmanship and home industry.
Mission:
To delight customers with the freshest, most delicious tuna-tastic bite, crafted with high-
quality ingredients and a commitment to culinary excellence.
Values:
We are driven by the desire to push the boundaries of what a tuna-tastic bite can be,
constantly experimenting with new ingredients and techniques to create the most delicious and exciting
experiences for our customers. Using only the finest ingredients and crafting our tuna-tastic bite with
meticulous attention to detail, ensuring every bite is a masterpiece.
IV. Market Profile

A. Research and Analysis
We decided to understand first our target audience, develop a unique product that caters to those
needs. Second, we analyze our operational cost, pricing strategy, and distribution plan to ensure
sustainability. Finally, we create a compelling brand story and utilized social media and online
marketplaces to reach our target audience
B. Marketing Plan
POPULANC ALL FEEDING PROGRAM MEMBERS TOTAL
E GRADE
LEVEL
LNSCHI G7 G8 G9 G10
TOTAL 100 35 30 45 50 260
DAILY 50 15 20 30 30
MONTHLY 1,500 450 600 900 900 4,350
YEARLY 18,000 5,400 7,200 10,800 10,800 52,200
V. Production/Technical Plan
A. Product Description
Tuna-tastic is a mouth-watering fried snack with savory fillings inside. The packaging is a clear folder,
originally crafted into thin box-like container. With its very simple yet unique packaging, and an eye-
catching logo, this product would definitely hook the customer’s attention.
B. Operating Strategies
Team work is the main key to every business’ succession. This means that in this company, the
student owners should work with the same goal as one. A business needs to be smart when handling
their fund, and also to their customers, ensuring that the product that has been sold were able to exceed
their expectations. The business should also focus upon promoting a budget friendly snack while
satisfying their cravings.
C. Critical Risk
Competitors Market Share Target

Canteen 1 55% 35%
Canteen 2 45% 30%
Tuna-tastic bites 35%
VI. Organizational Plan

A. Team Members
Figure 1. Organizational Chart
COOK
ASSESSTANT
COOK
DELEVERY GUY
B. Contribution to the Business

Owners- Since the proposed business is owned by the students itself, it plays not only as the
owner, but also as the personnels who does every work within the company. They are the ones who
work for the business’ own growth and fulfilment of its forward-looking goals and aspirations.
VII. Operational Plan
A. Workflow
Figure 2.
Purchasing of
raw materials
and ingredients
to be used.
Inventory of the unsold

product and remaining Preparation of
raw materials and the product
ingredients.
Selling the final

output/product
B. Monitoring and Evaluation

With the usage of ingredients, and raw materials, Tuna-tastic Bite will consume (2) packs of
bread, (3) cans of Century Tuna, (1/2) kilo of mayonnaise, (4) pieces of Sky Flakes, and worth 40
pesos of oil every day. Upon preparing the product, (3) hours will be the estimated period of time.
For the group to enable to prepare and meet the aspired time, the tasks will be fairly divided and will
be done with full diligence.
VIII. Sustainability
Financial Plan
•Ingredients
PRODUCT UNIT PRICE QUANTITY TOTAL
egg 10 3pcs 30 pesos
Sky flakes 8 4pcs 32 pesos
Slice bread 40 2pcs 80 pesos
Oil 40 1 40 pesos
Century tuna 37 3pcs 121 pesos
Mayonnaise 40 1/2 40 pesos
•Raw Materials
PRODUCT UNIT PRICE QUANTITY TOTAL

PLASTIC 25 1pack 25
RIBBON 20 3pcs 60
Total 85
IX. Social Impact
A. Long-Term Desired Outcomes
Tuna-licious aspires to become the go-to destination for delicious and innovative Tuna-based
snacks in our local community. This community aims to build a strong reputation for providing high
quality, sustainable, convenient, and flavorful options that cater to diverse tastes. Our long-term goal
is to become a beloved local institution, known for its commitment and dedication to provide a
convenient and satisfying snack experience for in our locality.
B. Social Impact in the Community

Tuna-licious can make some difference in our community not only with the costumer’s
fulfilment, but also by purchasing products from other suppliers like bakery, and grocery stores
where we will purchase the raw materials and ingredients needed.
C. Business impact in the community
Tuna-licious, though a fried snack business, can have a positive impact on its community by focusing
on economic, environmental, and social responsibility. By sourcing fresh tuna from local freshmen, it
directly supports local economy and contribute to the livelihoods of those involved in the fishing
industry. Tuna-licious can also demonstrate environmental responsibility by reducing waste and
using eco-friendly packaging. Engaging with the local community by partnering with schools,
community centers, or even to offer their snacks helps build relationship, support local initiatives,
creating a sense of belonging. Finally, creating job opportunities for local residents contributes to
economic development and provides employment opportunities.

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BUSINESS PLAN

IV. Market Profile

Competitors Market Share Target

VI. Organizational Plan

Figure 1. Organizational Chart

B. Contribution to the Business

Inventory of the unsold

Selling the final

B. Monitoring and Evaluation

PRODUCT UNIT PRICE QUANTITY TOTAL

B. Social Impact in the Community

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