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    Amit Anand CITY UNIV SOP

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    divya.d

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    Amit Anand CITY UNIV SOP

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    divya.d
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    Amit Anand CITY UNIV SOP

    Uploaded by

    divya.d

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    I am writing this Statement to express my keen interest in applying for

    the MSC in Business Analytics program at City, University of London. As a


    Digital Marketing & Research Associate with a strong background in
    software development, I believe that my unique combination of skills
    and experiences align perfectly with the objectives of the program.

    In my current role at Google Operations Center in Gurugram, India, I


    have successfully orchestrated the meticulous verification and
    enrichment of account and lead data. Leveraging cutting-edge tools such
    as LinkedIn, Sales Navigator, Zoominfo, Hoovers, Bloomberg, Datanyze,
    and Crunchbase, I have enhanced business lead generation for inside
    sales, marketing, and business development teams. My role has involved
    conducting extensive market research to identify target clients and
    utilizing meticulous research methods for enhanced sales engagement
    effectiveness.

    Additional responsibilities have seen me collaborate with the Metrics &


    Reporting team, utilizing my strong technical background to support
    their high workload. I have interpreted data, analyzed results under the
    required ETL (Extract, Transform, Load), and maintained data integrity.
    Managing the upload of bulk data files to Salesforce instances and
    handling large volumes of data in sheet/CSV formats, I have collaborated
    with stakeholders and other teams to meet critical project deadlines
    within SLAs.

    My technical skills include proficiency in data analysis using Excel, SQL,


    and data visualization platforms such as Tableau, Power BI, and Data
    Studio. I am skilled in SQL database management for maintaining
    codebases, data extraction, transformation, and in-depth analysis.
    Additionally, I possess the ability to translate complex data insights into
    meaningful recommendations, utilizing strong communication skills.

    My achievements include receiving the Touchstone award in recognition


    of outstanding contributions and successfully supporting the Metrics &
    Reporting team during periods of high demand, ensuring timely project
    delivery. My strengths lie in leadership, teamwork, problem-solving,
    adaptability, and time management.

    The MSC in Business Analytics at City, University of London is the logical


    next step in my academic and professional journey. The program's
    curriculum aligns seamlessly with my experiences and aspirations,
    providing an opportunity to deepen my analytical skills, further develop
    my proficiency in data visualization, and gain a comprehensive
    understanding of business acumen.

    I am confident that the MSC in Business Analytics will equip me with the
    knowledge and skills essential for a role as a Metrics & Reporting Senior
    Associate. This program will not only enhance my quantitative skills and
    analytical mindset but will also allow me to contribute significantly to
    data-driven decision-making, aligning perfectly with my passion for
    leveraging data to drive business success.

    Looking ahead, my goal is to secure a challenging role in Metrics &


    Reporting, where I can leverage my skills and experiences to contribute
    meaningfully to a company's success. The MSC in Business Analytics will
    be instrumental in preparing me for this future, providing me with the
    advanced analytics and business intelligence knowledge required in
    today's competitive landscape.

    I am excited about the prospect of joining City, University of London, a


    renowned institution that values academic excellence and innovation. I
    am confident that the MSC in Business Analytics will be a transformative
    experience, propelling me towards achieving my career goals and
    making meaningful contributions to the field.

    Thank you for considering my application. I look forward to the


    opportunity to contribute to the diverse and dynamic community at City,
    University of London.

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