SCHOOL OF ENGINEERING, ENERGY AND THE BUILT ENVIRONMENT

BACHELOR OF SCIENCE IN REAL ESTATE MANAGEMENT

PLANT AND MACHINERY VALUATION

BEG4130

GROUP 6

1. Georgina Wangari Kangethe BRM/2022/51515

2. James Mumo Muli BRM/2022/50958
3. Tracy Achieng Ochieng BRM/2022/50472
4. Sharlin Jerop BRM/2022/51271
5. Braise Laban BRM/2022/50936
6. Paul Sewe BRM/2022/51251
7. Abur Nyok Nyok BRM/2023/39345
8. Philip Kiarie Njeri BRM/2023/40119
9. Emmanuel Yator BRM/2022/53452
10. Alex Waburi BRM/2024/47260
Mabati Rolling Mills (MRM) is a leading manufacturer of building materials in Kenya. They
offer a range of products primarily focused on roofing solutions. Some of their key products
include:
Minicorr Corrugated

Minicorr Corrugated is a sinusoidal profile used primarily for wall cladding and is suitable for
exterior and interior applications. This corrugated profile lends itself as an aesthetic feature and
is practical and decorative in any home or office, whether it is applied on the ceiling or as
walling. It can be installed flat or curved for a different design look and feel. For a contrasting
and creative feature it can run either vertically or horizontally.

Minicorr Corrugated

Ref: https://images.app.goo.gl/Xc6zXeqdNcShwGtc8
https://mabati.com/wp-content/uploads/2019/04/Minicorr-A4-Flier_2019.pdf
Dumuzas
Dumuzaz is a revolutionary brand made from high tensile steel that has a protective metal
coating of 55% Aluminium, 43% Zinc and 1.6% Silicon, resulting in a product with an extremely
long life. Now with thin organic coating (TOC). The New Dumuzas has increased durability and
a beautiful silver finish. It has a corrugated profile with 11 ribs and a pitch [distance between
ribs] of 76.2mm. it is mainly used for roofing and walling in domestic applications. It comes
with matching accessories for a complete roofing solution.
Features and benefits
 Lasts longer than a Zinc galvanized product of the same coated thickness.
 Offers up to 4 degrees’ cooler interiors.
 Has a shining beautiful silver finish.
 It is very easy to install.

Dumuzas

Ref: https://images.app.goo.gl/kWS5d5QCJwffwvUEA
https://mabati.com/wp-content/uploads/2019/04/Dumuzaz-Brochure-1.pdf

DumuRangi

DumuRangi is the new revolutionary brand from Mabati Rolling Mills that offers the benefits of
durability and beauty at an affordable price. The Aluminium Zinc Coated steel is prepainted at
our modern state of the art factory to bring out the desired colour aesthetics and longevity.

Features and benefits

 DumuRangi has Aluminium Zinc coated substrate base for extra protection. It lasts longer
than ordinary colour coated Mabati.
 Comes in gauge 30 (0.25mm) and 3m, 2.5m and 2m as standard lengths.
 Matching and requisite accessories available for a total roofing solution. Recommended
matching accessories include Ridges, Fixtite screws, Valleys and Flashings (on request)
 Available in both normal corrugation and box profiles
 Dumurangi

Ref; https://images.app.goo.gl/1qWpPMLaUKKsd8WL9
https://mabati.com/wp-content/uploads/2019/04/DumuRangi-Brochure.pdf
Resin cot

Resin cot is a unique brand that offers coating of Aluminum- Zinc protective alloy on a carbon
steel base which is prepainted in controlled factory conditions. It promises durability and is
available in over 16 different colours making it the obvious choice of architects and designers
with a bias for class and aesthetics. Resin cot features five-year fade free warranty. The
Aluminium- Zinc coated base offers an extremely long life.

Features and Benefits

 Aluminum-Zinc alloy offers extra corrosion resistance lasting two times longer than
ordinary colour coated roofing sheets.
 Superior quality of paint-systems allows MRM to offers fade free warranties of between 5
years-15 years.
 Available in a variety of colours to suit a client’s style with the option to customize.
 Customized lengths- tailor made to customer requirements. Less joints hence minimal
chances of leakage; more economical owing to less wastage.
 Available matching accessories offers a truly total roofing solution that is in complete
harmony with itself.
 Resin cot

Ref: https://images.app.goo.gl/WhLpbZQ6Bk7BuDQr7
https://mabati.com/wp-content/uploads/2019/04/Resincot-Brochure-1.pdf

Covermax sheets
Covermax sheets are unique brand that offers coating of an Aluminum-Zinc protective alloy on a
carbon steel base which is pre-painted in controlled factory conditions box profile roofing sheet
available in a variety of colours. They are suitable for domestic and light industrial or
commercial application.

Features and benefits

 CX780 is a trapezoidal profile with box crest and valleys suitable for roofing and wall
cladding.
 It is especially targeted at domestic and light industrial/ commercial applications where the
goal is economy and aesthetics.
 CX780 has 4 troughs and 5 ribs. The valley (trough) is wider than the crest (rib) and
stiffened using two 25mm wide strips.
 Box CX780 can be factory cranked into curves of minimum 450mm radius to enhance their
use and aesthetic properties.

Maxcover 1015
Maxcover 1015 is a box profile roofing sheet from MRM’s stable of high quality brands that
offers a coating of a Aluminum-Zinc protective alloy on a carbon steel base which is pre-painted
in controlled factory conditions. It offers consumers the benefit of a box profile with an effective
cover width of 1015mm, offering a more economical sheet for budget sensitive projects.
Maxcover is ideal for domestic and light industrial or commercial applications.

Features and Benefits

 Has an effective cover width of 1015 mm
 Comes in Gauge 28-30 and requisite accessories available.
 Wide range of colours over 16+ to choose from
 They are aesthetically appealing
 Has an anti-capillary groove to prevent leaking

Maxcover 1015

Ref: https://images.app.goo.gl/k8w3Ez4C2gTYuYoN9
https://mabati.com/wp-content/uploads/2019/04/Maxcover-Brochure-1.pdf
MABATI ROLLING MILLS LIMITED located at MBM Complex Old Mombasa Boad9
Nairobi Highway, Athi River Nairobi, Eastern Province, 00204 Kenya
Contact: 0788202020
Email address: shop.mrm@safalgroup.com
MBM is owned by the Safal Group and was founded in 1962. The company manufactures steel
products from which it produces a range of building solutions. Here is the price list of some the
products they offer:

30G Charcoal Smooth roofing 836.68/m

sheet
30G Brick red smooth roofing 836.68/m
sheet
30G Sky blue smooth roofing 836.68/m
sheet
28G Maroon Smooth roofing 1151.58/m
sheet
487mm Valley 28G Maroon 1334.60
smooth
28G brick red smooth roofing 1151.58
sheet
28G Chocolate Textured roofing 1318.69
sheet
The process it undertakes to produce Mabati mills

Producing Mabati (corrugated iron sheets) involves several key steps, typically undertaken in a
steel rolling mill. Here's an outline of the general process:

1. Raw Material Preparation: The primary raw material for Mabati is steel. Steel coils are
purchased from suppliers and inspected for quality.

2. Cold Rolling: The steel coils are passed through cold rolling mills to reduce thickness and
achieve the desired gauge. Cold rolling improves the steel's surface finish and mechanical
properties.

3. Annealing: The cold-rolled steel is annealed to soften it, making it more ductile and
improving its workability. This involves heating the steel in a controlled atmosphere and then
cooling down.
4. Pickling: The annealed steel is pickled to remove any oxides and scale formed during the
rolling and annealing processes. This is typically done using an acid bath.

5. Galvanizing (Zinc Coating): To prevent rusting and improve durability, the steel sheets are
coated with zinc through a hot-dip galvanizing process. The steel is dipped in a bath of molten
zinc, which forms a protective layer.

6. Corrugating: The galvanized steel sheets are then passed through a set of rollers to form the
characteristic corrugated pattern. This process increases the strength and rigidity of the sheets.

7. Cutting and Shaping: The corrugated sheets are cut to the required lengths and may be
shaped further, depending on the specific product requirements.
8. Quality Control: Throughout the manufacturing process, the sheets undergo rigorous quality
checks to ensure they meet the required standards in terms of thickness, coating, and overall
quality.
9. Packaging and Distribution: The finished sheets are packaged and prepared for distribution.
Proper packaging ensures the sheets are protected during transportation.

Each of these steps requires specialized machinery and skilled personnel to ensure the production
of high-quality Mabati sheets.
HOW MABATI ROLLING MILLS MARKETS THEIR PRODUCE
Mabati rolling mills employs a number of strategies to market their produce. The strategies
includes:

1. Brand Reputation: MRM leverages its long-standing reputation for quality and
reliability, built over decades of operation. This strong brand image helps in attracting
customers who trust and prefer established brands.

2. Product Diversification: MRM offers a diverse range of roofing solutions, including

various styles, colours, and finishes. This ensures they can meet the different needs and
preferences of residential, commercial, and industrial customers.

3. Traditional Advertising: MRM uses television, radio, newspapers, and magazines to

reach a wide audience. These traditional media channels help maintain visibility and
reach potential customers who may not be active online.

4. Digital Marketing: MRM engages customers through social media platforms like
Facebook, Twitter, Instagram, and LinkedIn. They also invest in online advertising
through Google Ads and social media ads to target specific demographics.

5. Search Engine Optimization (SEO): By optimizing their website for search engines,
MRM ensures that they appear at the top of search results for relevant queries, driving
organic traffic to their site and increasing visibility.

6. Email Marketing: MRM sends regular newsletters and promotional emails to their
subscriber list. These emails contain information about new products, promotions,
industry news, and tips, helping to keep customers engaged and informed.
7. Content Marketing: MRM creates valuable content such as blogs, videos, and articles
that provide information on roofing solutions, maintenance tips, and industry trends. This
positions them as thought leaders and attracts potential customers seeking knowledge.

8. Customer Education: MRM organizes workshops, training sessions, and webinars to

educate both customers and industry professionals about their products and best practices
in roofing. This builds trust and positions MRM as a knowledgeable resource.

9. Corporate Social Responsibility (CSR): MRM participates in community development

projects and environmental initiatives. These activities enhance their brand image and
build goodwill among the communities they serve.

10. Promotions and Discounts: MRM runs periodic promotions and offers discounts to
attract new customers and retain existing ones. These promotions can include seasonal
sales, bulk purchase discounts, and loyalty programs.

11. Exhibitions and Trade Shows: MRM showcases its products at industry exhibitions and
trade shows. These events provide an opportunity to reach potential customers, network
with industry professionals, and demonstrate their products firsthand.

12. Partnerships and Collaborations: MRM partners with builders, architects, and
construction companies. These collaborations help promote MRM's products within the
industry and through the partners' own marketing channels.

13. Distribution Network: MRM maintains a wide distribution network, ensuring their
products are readily available across various regions. This network includes dealers,
retailers, and direct sales channels.

14. Customer Testimonials and Case Studies: MRM highlights success stories and case
studies from satisfied customers. These testimonials serve as social proof and help build
trust with potential customers.
15. Innovative Product Development: MRM continuously innovates to develop new
products that meet changing market demands. This keeps them ahead of competitors and
attracts customers looking for the latest solutions.

16. Sales Force: MRM employs a dedicated sales team to reach out directly to potential and
existing clients. This team is trained to understand customer needs and provide tailored
solutions, enhancing customer relationships.

17. Retail Outlets: MRM has retail outlets and showrooms where customers can see and
purchase products directly. These outlets provide a tangible experience for customers and
facilitate easier purchasing decisions.

18. After-Sales Support: MRM offers excellent after-sales service and support, including
installation guidance, warranty services, and customer care. This commitment to
customer satisfaction encourages repeat business and positive word-of-mouth referrals.