UNIVERSITI TEKNOLOGI MARA

FACULTY OF BUSINESS MANAGEMENT

MGT400
INTRODUCTION TO MANAGEMENT

GROUP PROJECT REPORT

TITLE:
THE PRINCIPAL MANAGEMENT OF FARM FRESH BERHAD

PREPARED BY:
NAME MATRIC NUMBER
MUHAMMAD HAZIM BIN MOHD SOBHI 2023607434
MUHAMMAD FIKRI BIN HASNUL HADI 2023696152
MUHAMMAD AZRIE BIN AZMAN 2023224722
MUHAMMAD DANIEL AKASYAH BIN ZAMBRI 2023486088
MUHAMAD ZULAZFAR BIN MOHD ZAID 2023214128

PREPARED FOR:

DATE OF SUBMISSION:
 TABLE OF CONTENT
CONTENTS PAGE
INTRODUCTION
Background of the Company
Organization Chart
CONTENT
Planning
Organizing
Leading
Controlling
Conclusion and Recommendation
References
Appendices
 1.0 INTRODUCTION

BACKGROUND OF THE COMPANY

Farm Fresh Milk Company is a brand name under The Holstein Milk Company Sdn
Bhd. Is an agriculture company that provide milks to consumer that base in Malaysia. First
ever milks company that are Malaysian product.
They started the company on basic farmers' market. Their head quarter are at Mawai
Kota Tinggi, Johor and their other branches and farm at Larkin, Johor and Muadzam Shah,
Pahang and they're planning on opening a factory in Muadzam Shah. Muadzam Shah far
are the largest farm that produce milk. The founder of Farm Fresh Milk Company is Mr. LOI
Tuan Ee who opened the first milk operation in Johor.
The company has been collaborating with Khazanah. Farm Fresh Milk Company has
been established for 30 years. The company's operations cover the full breadth of the dairy
value chain. They produce 21 milk-based products in a variety of flavors.
Farm Fresh Milk Company has been assigned a program by the government under
NKEA EPP-13 under agriculture sector led by the Department of Veterinary Services which
aims to reduce the dependence of imported fresh milk into Malaysia. This NKEA EPP-13 is
currently developing dairy cluster through major selected company for the production and
distribution of fresh milk on a large scale throughout Malaysia. All imported milk is basically
97% powdered milk and 3% fresh milk.

1.1 Founder Mr. LOI Tuan Ee 1.2 Long Time friends Azmi Zainal

1.3 Farm Fresh Product Line – up

ORGANIZATION CHART

1.4 Farm Fresh Organization Chart

Organization chart is a diagram that representation illustrating the organizational

structure, offering a hierarchical and perspective on the connections and reporting lines
among different individuals, departments, or units within a given organization.
Organizational charts are used for many purposes such as structural overview, clarity of roles
and responsibilities, communication, onboarding, and strategic planning. Organizational
charts are available in variety formats and styles, including hierarchical, matrix, and flat
structures, which are chosen based on the specific design of the organization.
Farm Fresh Berhad use hierarchical organizational chart in their company.
Hierarchical organizational chart is the most common type of organizational chart used by
most companies. Loi Tuan Ee as the Chief Executive Officer (CEO), Abdul Ra’Uf Zaidee as
the Executive, Azmi Zainal as the Chief Operating Officer, and Ganesh Nadarajah as the
Chief Financial Officer are the top managers of Farm Fresh Berhad. As the top manager, they
must have their own responsibility to maintain the company. For examples, they should take
responsible for all the performance of each department, set organizational goals for the
company, and monitor how well middle managers in each department to attain objectives.
 Other than that, Farm Fresh Berhad also have Aiman Rosly as the Safety Health
Environment Executive, Jessie Tao as the Marketing Manager, Amiera Nadjwa as the Finance
Executive, Mohd Ramzee as the Sale Manager are the middle managers of Farm Fresh
Berhad. Middle managers also have their authorities in the company. For instances, they need
to supervise all the first-line managers and find out the best way to use resources so that the
company achieves organizational goals.

Planning
Planning is the initial step in business management. and a crucial business problem is
a lack of preparation. After taking all these things into account, it becomes clear that the
company should begin their plan with a solid strategy, a clear idea of where they want to go,
and the steps Farm Fresh needs to take to make sure the plan works. Long-term planning
seeks to better comprehend Farm Fresh's existing problems and forecast the course of their
business environment so that they can respond promptly in the event of an unforeseen
circumstance, such as the departure of important employees.

Farm Fresh should constantly make sure their development plans follow the
S.M.A.R.T. goals (specified, measurable, achievable, realistic, and time-bound) to provide
excellent results. As an example, let's say that Farm Fresh is going to be the industry's top
milk retailer in five years. Use these tips when creating the strategy to improve the chances of
a successful execution. These are actions to take to ensure that the plan is carried out
successfully, like setting aside time each day to review the plan's performance and make
necessary revisions. A calamity could strike at any time; thus, Farm Fresh can include a
contingency plan and preventive measures in the main plan. Farm Fresh trying to focus on
generating beneficial and sustainable outcomes for the customers, staff, local communities
and the planet in several keys ways. Farm Fresh execute this planning by maintain the
balance and equilibrium with the land upon they produced and introduced regenerative dairy
farming practices to achieve this result, where they reusing the waste generated on the farms
to maximise the nutrition that remain in their production cycle, which reduces operation cost
by big margin. Looking into the future, Farm Fresh plan to further they regenerative
agricultural practices by installing a biogas plant to convert farm manure into fuels for power
generation, Thus reducing they carbon footprint substantially as well.
Organizing
The next step is to find and allocate the right resources to the department so that the
resources are distributed successfully after the business plan has been published. Resources
can be anything, such as labour, raw materials, or time, depending on what the work calls for.
For this reason, department leaders must have a comprehensive understanding of all the
things the organisation needs to function effectively. Managers are responsible for making
sure that all the workers on their team are organised, in addition to assigning duties to them
and making sure that responsibility has been transferred for all necessary actions.
They will need to ensure that their technology is being used appropriately to organise.
Stated differently, workflow management software ought to be employed instead of all-
purpose tools like farm management software, as the latter are necessary for task coordination
among teams and job completion monitoring. Additional personnel are also needed in case of
a management emergency. When disaster hits, having a second pair of hands will assist
managers continue to be productive.
Additionally, by combining all the human resources at their disposal to achieve their
goals, Farm Fresh could adjust their organisational structure to better fit the parameters of
their business. Farm Fresh company, takes robust approach to introduce risk management
department which known as Risk Management Committee (RMC), who are responsible for
identifying risk related to sustainability. Next, in order to mobilize strategies and actions
addressing the particular sustainability topics chosen by the Board, the RMC sets up working
groups. The members of the Board, important management personnel, and workers whose
areas of expertise coincide with the subject at hand. The results of the methods are
subsequently reported using well-established data management procedures.by working
groups to the RMC, who thereafter answers to the Board directly. Ultimately, the Board
analyzes the Group's sustainability strategy, priorities, and major issues every quarter. It also
evaluates how each sustainability working group is carrying out its sustainability plans in
relation to predetermined goals.
Leading:
To inspire workers to band together in a group to assist their company in achieving a
common objective, leadership is needed. To effectively lead an organization, a manager must
be able to guide, persuade, and inspire staff members to complete tasks. to become
outstanding leaders. Managers at Farm Fresh need to be able to recognize the subtle
differences in individual and group behaviors that could inspire employees to communicate
more effectively with others, whether they be brand owners or customers.
Controlling:
For Farm Fresh executives to keep an eye on corporate performance and make sure it
satisfies the performance standards set by the organization, the controlling function is
essential. For instance, the performance criteria set by Farm Fresh requires its researchers to
devise five novel approaches to enhance the quality of milk and five fresh taste variants per
week. Researchers might have set a minimum quality threshold that they were unable to
surpass if they were limited to selecting and incorporating only three high-quality, Var
flavored milks per week. At that juncture, managers ought to adjust the too high requirement
to attain equilibrium between the performance and ability standards for employees.
 Maintaining control also entails putting Farm Fresh executives in charge of the
business's finances by making effective and efficient use of all available resources.
Furthermore, since we can get rid of time, energy, and raw material waste, there won't be any
needless time, energy, or material waste when working towards the organization's goals.