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    Brand Storytelling Worksheets-3

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    m7cmgt2gh6

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    © All Rights Reserved
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    Brand Storytelling Worksheets-3

    Uploaded by

    m7cmgt2gh6
    4 views12 pages

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    4 views12 pages

    Brand Storytelling Worksheets-3

    Uploaded by

    m7cmgt2gh6

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    BREAKOUT EXERCISE THREE:

    CAMPAIGN BRIEF 1

    ORGANISATION:
    SINGAPORE CHINESE CULTURAL ASSOCIATION

    PURPOSE: To promote and protect Singaporean Chinese Culture, Arts, and Heritage

    THE BRIEF:
    To raise awareness of the organization and the programmes it offers to the community.

    The current awareness levels of the brand and its purpose are low, and people do not
    identify with either the brand nor the programmes they offer.

    CREATE:
    ● Campaign Idea which includes:
    a. Target Audience Identification
    b. Campaign Tagline
    c. Campaign Key Visual incorporating current branding and adaptations
    d. Copy Direction, Tone and Manner
    e. Visual Language Direction for collaterals
    f. Other programming

    Notes: You may include events, collaborations and events in your marketing mix.
    BREAKOUT EXERCISE THREE:
    CAMPAIGN BRIEF 2

    ORGANISATION:
    NATIONAL ARTS COUNCIL

    PURPOSE: To promote a new portal called Catch Singapore (@catchsingapore on IG). It


    has a website, a web application and a payment gateway where arts patrons can buy event
    tickets directly from.

    THE BRIEF:
    To raise awareness of the organization and the programmes it offers to the community.

    The current awareness levels of the brand and its purpose are low, and people do not
    identify with either the brand nor the programmes they offer.

    CREATE:
    ● Campaign Idea which includes:
    a. Target Audience Identification
    b. Campaign Tagline
    c. Campaign Key Visual incorporating current branding and adaptations
    d. Copy Direction, Tone and Manner
    e. Visual Language Direction for collaterals
    f. Other programming

    NOTES:

    You may include partnerships, collaborations and events in your campaign mix.
    BREAKOUT EXERCISE THREE:
    CAMPAIGN BRIEF 3

    ORGANISATION:
    PRIME MINISTER’S OFFICE

    PURPOSE: To encourage and promote careers in the Science, Technology and Engineering
    fields within the government sector.

    THE BRIEF:
    To raise awareness of STE jobs in the government sector. Most polytechnic and secondary
    school students are not aware of STE careers in the government sector, or which
    government agencies would have such jobs.

    CREATE:
    ● Campaign Idea which includes:
    a. Target Audience Identification
    b. Campaign Tagline
    c. Campaign Key Visual incorporating current branding and adaptations
    d. Copy Direction, Tone and Manner
    e. Visual Language Direction for collaterals
    f. Other programming

    NOTES:

    We don’t need Mathmaticians, we have enough of them, so don’t say STEM, just say STE.
    BREAKOUT EXERCISE FOUR:
    CONTENT VALUE PROPOSITION

    ORGANISATION:
    ESSEC

    CHANNEL:
    TikTok

    AUDIENCE INSIGHT

    AUDIENCE BEHAVIOUR

    CVP
    BREAKOUT EXERCISE FOUR:
    CONTENT VALUE PROPOSITION

    ORGANISATION:
    Jewel

    CHANNEL:
    Press Release

    AUDIENCE INSIGHT

    AUDIENCE BEHAVIOUR

    CVP
    BREAKOUT EXERCISE FOUR:
    CONTENT VALUE PROPOSITION

    ORGANISATION:
    EATON ELECTRIC

    CHANNEL:
    TikTok

    AUDIENCE INSIGHT

    AUDIENCE BEHAVIOUR

    CVP
    BREAKOUT EXERCISE FOUR:
    CONTENT VALUE PROPOSITION

    ORGANISATION:
    CHANGI AIRPORT JEWEL

    CHANNEL:
    Linkedin

    AUDIENCE INSIGHT

    AUDIENCE BEHAVIOUR

    CVP
    BREAKOUT EXERCISE FOUR:
    CONTENT VALUE PROPOSITION

    ORGANISATION:
    SHUTTERSTOCK

    CHANNEL:
    Lemon8

    AUDIENCE INSIGHT

    AUDIENCE BEHAVIOUR

    CVP
    BREAKOUT EXERCISE FOUR:
    CONTENT VALUE PROPOSITION

    ORGANISATION:
    Eaton Electric

    CHANNEL:
    Press Release

    AUDIENCE INSIGHT

    AUDIENCE BEHAVIOUR

    CVP
    BREAKOUT EXERCISE FOUR:
    CONTENT VALUE PROPOSITION

    ORGANISATION:
    ESSEC

    CHANNEL:
    Linkedin

    AUDIENCE INSIGHT

    AUDIENCE BEHAVIOUR

    CVP
    BREAKOUT EXERCISE FOUR:
    CONTENT VALUE PROPOSITION

    ORGANISATION:
    SHUTTERSTOCK

    CHANNEL:
    TikTok

    AUDIENCE INSIGHT

    AUDIENCE BEHAVIOUR

    CVP
    BREAKOUT EXERCISE FOUR:
    CONTENT VALUE PROPOSITION

    ORGANISATION:
    ESSEC

    CHANNEL:
    IG Stories

    AUDIENCE INSIGHT

    AUDIENCE BEHAVIOUR

    CVP

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