Chapter 4 - Part 1 - 2024
Chapter 4 - Part 1 - 2024
Chapter 4 - Part 1 - 2024
Corporate Social
Responsibility
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After studying this chapter, you should be able to:
o Describe and explain corporate social responsibility
(CSR).
o Distinguish between instrumental and social
contract approaches to CSR.
o Explain the business argument for “doing well by
doing good.”
o Summarize the five driving forces behind CSR.
o Explain the triple bottom-line approach to corporate
performance measurement.
o Discuss the relative merits of carbon-offset credits.
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Main Concepts of CSR
CSR (Carrol, 1979)
o Firms have responsibilities to societies including economic,
legal, ethical and discretionary (or philanthropic).
Social Contract (Donaldson, 1982; Donaldson and Dunfee, 1999)
o There is a tacit social contract between the firm and society;
the contract bestows certain rights in exchange for certain
responsibilities.
Stakeholder Theory (Freeman, 1984)
o A stakeholder is “any group or individual who can affect or is
affected by the achievement of an organization's purpose.”
o Argues that it is in the company’s strategic interest to respect
the interests of all its stakeholders.
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Types of Social Responsibility
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Types of Social Responsibility
o Economic
The duty of managers, as agents of the company
owners, to maximize stockholder wealth
o Legal
The firm’s obligations to comply with the laws that
regulate business activities
o Ethical
The company’s notion of right and proper business
behavior.
o Discretionary
Voluntarily assumed by a business organization.
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Carroll’s Four-Part Definition of CSR
Societal
Responsibility Examples
Expectation
Be profitable. Maximize sales,
Economic Required minimize costs.
Obey laws, adhere to
Legal Required regulations
Avoid questionable practices.
Ethical Expected Do what is right, fair, and just
Desired/ Be a good corporate citizen.
Philanthropic Give back.
Expected
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CSR: Evolving Viewpoints
1. CSR considers the impact of the company’s
actions on society.
2. CSR requires decision makers to take actions
that protect and improve the welfare of society
as a whole along with their own interests.
3. CSR supposes that the corporation has not only
economic and legal obligations, but also
certain responsibilities to society which extend
beyond these obligations.
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CSR: Evolving Viewpoints (cont’d)
4. CSR relates primarily to achieving outcomes
from organizational decisions concerning
specific issues or problems which (by some
normative standard) have beneficial rather
than adverse effects upon pertinent
corporate stakeholders.
o The normative correctness of the
products of corporate action have been
the main focus of CSR.
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Thanks !!!
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