BTTM Syllabus 2021 (GU)

Course Structure
BTTM – Bachelor of Tourism & Travel Management (Four Years)
Paper Subject Periods Evaluation Scheme
Total
Practic
Code
al
Ordinanc e
Universit y
Internal
Sub Total
Clause
Exam
13(a)
Exam
L
TOT
CT
CA
UE
ST
T
P
A
1st Semester
21BTTM101 Introduction to Tourism 3 1 0 10 5 5 20 80 100 -- 100
& Travel Management
21BTTM102 Geography of Tourism 3 1 0 10 5 5 20 80 100 -- 100
21BTTM103 Tourism Resources of 3 1 0 10 5 5 20 80 100 -- 100
India-Natural
21BTTM104 Application of 3 0 1 10 5 5 20 80 100 50 150
Computer and ICT in
Tourism
21BTTM105 Foundation Course in 3 1 0 10 5 5 20 80 100 -- 100
Management
2nd Semester
21BTTM201 Travel Agency & Tour 3 1 0 10 5 5 20 80 100 -- 100
Operation
21BTTM202 Haryana: Tourism, 3 1 0 10 5 5 20 80 100 -- 100
Culture & Cuisine
India-Cultural
21BTTM204 Adventure Tourism- 3 0 11 10 5 5 20 80 100 50 150
I(Land Based)
21BTTM 205 Human Resource 3 1 0 10 5 5 20 80 100 -- 100
Management
21BTTM206 Communication Skills 3 11 0 10 5 5 20 80 100 -- 100
in Tourism
3rdSemester
21BTTM 301 Emerging Trends in 3 1 0 10 5 5 20 80 100 -- 100
Tourism
21BTTM302 Tourism Organizations 3 1 0 10 5 5 20 80 100 -- 100
and Associations
India-Religious
21BTTM304 Adventure Tourism- 3 1 0 10 5 5 20 80 100 -- 100
II(Air Based)
21BTTM305 Tour Guiding & 3 1 0 10 5 5 20 80 100 -- 100
Escorting Skills
21BTTM306 Hotel and Resort 3 1 0 10 5 5 20 80 100 -- 100
Management
‘BTTM–Syllabus, GURUGRAM UNIVERSITY, GURUGRAM (2021 Onwards) 1
4thSemester
21BTTM401 TTransport Services in 3 1 0 10 5 5 20 80 100 -- 100
Tourism
21BTTM402 TTourism Marketing 3 1 0 10 5 5 20 80 100 -- 100
21BTTM403 M Medical Tourism 3 1 0 10 5 5 20 80 100 -- 100
21BTTM404 A Adventure Tourism-III 3 1 0 10 5 5 20 80 100 -- 100

(Water Based)
21BTTM405 D Disaster Management 3 1 0 10 5 5 20 80 100 -- 100
21BTTM406 EEnvironmental Science Internal Qualifying paper as per UGC guidelines
5thSemester Industrial Exposure

Paper Code Subject Training Report Viva Voce Total
Internal External Internal External
21BTTM501 Training Report Evaluation & Viva -- 100 -- 100 200
Voce
21BTTM502 Project Report Evaluation & Viva Voce -- 100 -- 100 200
6thSemester
L T P CT TO UE ST P T
CA
T
A
21BTTM601 Eco Tourism 3 1 0 10 5 5 20 80 100 -- 100
21BTTM602 Itinerary Planning &Tour 3 1 0 10 5 5 20 80 100 -- 100
Packaging Management
21BTTM 603 Airlines Ticketing 3 1 0 10 5 5 20 80 100 -- 100
21BTTM604 Impacts of Tourism 3 1 0 10 5 5 20 80 100 -- 100

21BTTM605 Field Trip Report -- -- -- -- -- -- -- -- 100 -- 100
Evaluation and Viva Voce
21BTTM606 Domestic and Heritage 3 1 0 10 5 5 20 80 100 -- 100
Tourism
7thSemester
21BTTM701 Research in Tourism 3 1 0 10 5 5 20 80 100 -- 100
21BTTM702 Event Management 3 1 0 10 5 5 20 80 100 -- 100
21BTTM703 Travel Documentation 3 1 0 10 5 5 20 80 100 -- 100
21BTTM704 One Day Industrial -- -- -- -- -- -- -- -- 100 -- 100

Visit/Event Visit/Nearby
attraction visit
21BTTM705 International Tourist 3 1 0 10 5 5 20 80 100 -- 100
Destinations
21BTTM706 Writing skills and Travel 3 1 0 10 5 5 20 80 100 -- 100
Media
8thSemester On the Job Training
Paper Code Subject Training Report Viva Voce Total
Internal External Internal External
21BTTM801 Training Report Evaluation & Viva -- 100 -- 100 200
Voce
21BTTM802 Project Report Evaluation & Viva Voce -- 100 -- 100 200
* Internal Assessment (as per EC resolution no. 25 of 30/11/2011 is as follows):

CT= Class Test, CA=Class Attendance (Less than 65% = 0 marks; upto 70% = 2 marks; upto 75% = 3 marks;
upto 80% = 4 marks; & above 80% = 5 marks), A=Assignment& Presentation (better of two),
TOT= Total

BACHELOR OF TOURISM & TRAVEL MANAGEMENT (BTTM)
GURUGRAM UNIVERSITY, GURUGRAM
Guidelines for Paper Setting/ Exams

MODE OF PAPER SETTING: There will be eight questions in all and candidates will have to attempt
six questions. First question will be compulsory and of 20 Marks and shall contain 10 short answer type
questions. These questions shall be spread over the whole syllabus. Rest seven questions shall be 12
marks each and will be set unit wise or in such a way that covers whole syllabus, where option of
attempting any five among these 7 questions will be given. These questions shall judge both theoretical
& applied knowledge of students. Case studies may also be given in the questions.
Sample Question Paper Format The medium of instruction and examinations shall be English/Hindi
BTTM
Max Marks – 80
Time Allowed: 3 Hours
Note: Attempt any six questions; Question No -1 is compulsory
1. Short answer type questions (Compulsory) (2*10=20 Marks)
2. Question 2 (12 - Marks)

FROM THE SESSION 2021 ONWARDS
21BTTM 101 – Introduction to Tourism & Travel Management
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objectives
1. This course aims at creating a basic understanding on the nature of Tourism business, meaning,
type, elements and component of tourism
2. To enable the students to understand the growth and development of international tourism and
various factors which are influencing it
3. To develop the understanding regarding impacts on various aspects of life along with different
service providers which are very important for the growth of tourism
4. To help students get acquainted with problems and prospects of tourism in future.
Leaning Outcomes
After the completion of the course the students will be able to:
1. Describe the history and structure of international travel and hospitality industry
2. Appraise the positive and negative impacts of tourism destination development
3. Analyze arrange of tourist needs and motivations to travel
4. Discuss the development and distribution of tourism products
Unit I
Meaning, definition, characteristics and types of Tourism, components of Tourism, tourism as an
industry.
Unit II
History of Tourism through ages, linkages of tourism with other subjects like History, sociology,
geography, management and economics, Economic impacts of tourism
Unit III
Tourism Organizations: Origin, Organization and Function of WTO, IATA as International
Organizations while TAAI, IATO and ITDC as Domestic Organizations
Unit IV
Explaining of the terms- Tours, Tourist, and Visitor, traveller, Excursionist, Resource, Attraction,
W.T.O. classification of Tourists and its significance. Problem and Prospects of Tourism
Suggested Readings:
• Anand, M.M., Tourism and hotel Industry ii1 India, Prentice Hall, New Delhi, 1976
• Bhatia, A. K., International Tourism, Sterling Publishers, New Delhi
• Bhatia, A. K., Tourism development: Principles, Practices and Philosophies,
• Sterling Publishers, New Delhi
• McIntosh, Robert, W. Goldner, Charles, Tourism: Principles, Practices and
• Philosophies, John Wiley and Sons Inc. New York, 1990 (9th edition)

• Mill, Robert Christie and Alastair M. Morrison, The Tourism System, Englewood
• Cliffs, N.J., Prentice Hall, 1985
• Negi, J.M.S., Tourism and Travel- Concepts and principles, Gitanjali Publishing
• House, New Delhi, 1990
• Robinson, H.A., Geography of Tourism, Me Donald and Evans, London, 1976

21 BTTM 102 – Geography of Tourism
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning objective
1. To help the students get acquainted with the fundamentals of Geography, climatic regions of
world and International Date Line.
2. To enable the students to understand the relationship of geography and Tourism and to make
aware the students about various Tourism Models.
3. To provide the students the first hand knowledge about Political and Physical features of World
Geography
4. To develop the understanding regarding the Indian Geography including Physical and Political
features of Indian Subcontinent and to enlighten them about climatic conditions prevailing in
India
Learning Outcomes:
1. Student will be able to understand fundamentals of Geography, climatic regions of world and
International Date Line.
2. To understand the importance and scope of geography in tourism.
3. Get awareness about the Political and Physical features of World Geography
4. Students will be able to acquire the knowledge about Physical and Political features of Indian
Geography and to apply the knowledge of climatic conditions prevailing in India in designing
tour itineraries.
Unit I
Fundamentals of geography, climatic regions of the world, study of maps, Latitude, longitude,
International Date Line.
Unit II
Importance of Geography in Tourism, definition, scope and contents of geography of Tourism, Tourism
Models.
Unit III
Political and Physical features of World Geography: America, South America, Europe, Asia, Africa
and Australia.
Unit IV
Indian Geography: Physical and Political features of Indian Subcontinent, climatic conditions
prevailing in India, Some important locations prevailing in famous for international tourism.
Suggested Readings:
• Robinson, HA, ‘A Geography of Tourism’
• Burton, Rosemary, ‘The Geography of Travel & Tourism
• Boniface B. and Cooper C, ‘ Geography of Travel and Tourism’
• McDonals and Evans, ‘A geography of Tourism’
• Encyclopedia of World Geography
• India, Lonely Planet Publication
• Travel Information Manual, IATA, Netherland, 2006
• ATLAS
• Blue and Red OAG, IATA, Geneva, 2006
• Michael Hall, ‘Geography Travel & Tourism’, Routledge, London, 1999

21 BTTM 103 – Tourism Resources of India-Natural
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objectives
1. To help students get acquainted with the meaning, concept and nature of different types of
tourism products and their identification.
2. Students are given knowledge about natural tourism products which are very vital in tourism
development since products form the major attractions.
3. To comprehend the vast tourism products of India. It exposes the richness of India ambience-
both natural and anthropological in natural.
4. Provides a thorough knowledge about the characteristics of tourist markets, attractions of
destinations and the accessibility of the country with a focus on a few selected destination of
India.
Learning Outcomes
After the complication of the course the students will be able to:
1. Gain the knowledge and skills to identify tourism products of India.
2. To acquire the skills to assess develop and manage tourism products.
3. To identify and manage emerging tourist destinations.
4. To conceptualize a tour itinerary based on variety of theme
Unit I
India: General introduction, states & capitals, physiographic units, seasons and climatic regions & their
impacts on tourism. Natural vegetation & wild animals of India & wild life tourism, India: a destination
for all reasons & seasons.
Unit II
The Northern Mountains: General introduction of the Himalayas & other ranges, their importance for
religious, hill station & adventure tourism. A case study of Sri Nagar, Shimla, Nainital, Darjeeling
&Gangtok.
Unit III
The Central Plains: General introduction of deserts & central plains. Their Importance for cultural,
religious & adventure tourism.A case study of Amritsar, Jaipur, Delhi, Lucknow, Kolkata.
Unit IV
The Peninsula: General features of Indian peninsula with their tourism Significance. A case study of
Hyderabad, Banglore, Ooty The coastal plains and islands: General features of coastal regions, their
Importance for religious, cultural & beach tourism. A case study of Mumbai, Goa, Andaman & Nicobar.
Suggested Readings:

• Ahmad, Aizaz: General Geography of India, NCERT, New Delhi
• Goh Cheong Long: An Economics Atlas of India, Oxford University.
• National Atlas of India, Govt. of India Publication, Calcutta 1997.
• Atlas of World Oxford Press, New Delhi.
• Singh, R.L.(ed) India: A Regional Geography National Geographical Society of • India, Varanasi,
1989.
• Manorama Year Book 2009
• India Year Book 2009, Publication Division. Govt. of India, New Delhi

21 BTTM 104 – Application of ICT in Tourism
External Marks: 80
Internal Marks: 20
External Practical: 50
Time: 3 Hrs
Learning Objectives
1. To develop an understanding of computers and its working;
2. To impart the knowledge about software’s and internet
3. To understand the applications of computers in Tourism;
4. Providing the practical applications of MS Office, WWW, etc.
Learning Outcomes
1. Students will be able to understand the meaning and basic components of a computer system,
define and distinguish Hardware and Software components of computer system,
2. Students will be able to explain and identify different computing machines during the evolution
of computer system, gain knowledge about five generations of computer system,
3. Explain the functions of a computer, identify and discuss the functional units of a computer
system,
4. Identify the various input and output units and explain their purposes, understand the role of
CPU and its components.
Unit I
Introduction to Computers: Introduction to Computer: Classification, Generations, Organization,
Capabilities Characteristics & Limitations, Application of Computer in Hotel.
Unit II
Introduction to Computer Hardware’s: Components of Computers – Hardware: Hardware
elements – input, storage, processing & output devices. Block diagram of computer
Unit III
Introduction to Computers Software’s: Types of Software, System Software, Application Software,
Utility Software’s, Use of MS- Office: Basics of MS- Word. MS- Excel and MS Power
Point;
Unit IV
Introduction to Internet and ICT: Introduction to Internet and ICT, ICT for achieving competitive
edge in tourism Industry, Successful online tourist business models – an overview of Tourism websites
– Online tourism services and benefits – IT and its role in tourism, Case studies of IRCTC, Make my
trip.com Yatra.com, Tripadvisor.com etc.
Practical:
To supplement above theoretical inputs.

Suggested Reading:
• Leon & Lion, Introduction to Computers, Vikas Publishing House, New Delhi.
• June Jamrich Parsons, Computer Concepts 7th Edition, Thomson Learning, Bombay.
• Robsoon Wendy, Strategic Management and Information Systems, Pitman Publishers.
• Comer 4e, Computer networks and Internet, Pearson Education.
• White, Date Communications & Computer Network, Thomson Learning, Bombay.

21 BTTM 105 Foundation Course in Management
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objectives:
1. To understand the nature and functions of management, evolution of management thinking and
recent trends in management thought in Hospitality and Tourism Industry.
2. To make the students understand planning and types of plans, decision making process, MBO
and forecasting.
3. To acquaint the students with principles of organizing, delegation and organizational structure
and its forms.
4. To make students understand the concept of motivation and its theories, concept of
communication, leadership styles and skills and controlling.
Learning Outcomes:
After the completion of the course students will be able to:
1. Gain the knowledge regarding concept, functions and level of management and also will be able
to learn the history and evolution of management thought.
2. Apply the knowledge pertaining to planning, decision making process and forecasting.
3. Acquire knowledge pertaining to organizing, delegation and its benefits and various forms of
organizational structure.
4. Apply the knowledge regarding motivating employees, communication with employees and
leadership skills and styles.
Unit 1
Concept and Nature of Management: Concept & Definitions, Features of Management, Management
As Science, Art & Profession, Levels of Management, Nature of Management Process, Classification
of Managerial Functions, Evolution of Management Thought Approaches To Management (Classical,
Behavioural, Quantitative Contingency), Contribution of Leading Thinkers, Recent Trends In
management Thought.
Unit 2
Planning – Process and Types, Decision Making Process, Management By Objectives (MBO),
Forecasting
Unit 3
Organizing: Nature & Principles of Organization, Span of Management, Authority & Responsibility,
Delegation and Decentralization, Forms of Organization Structure, Line & Staff Authority
Relationships
Unit 4
Motivation – Concept and concept and content theories, Communication – Process, Barriers and types,
Leadership – concept, styles and skills, Coordination, Controlling: Nature & Process of Controlling
Suggested Readings:
• Chandra Bose/ Principles of Management & Administration, Prentice Hall of India
• Essential of Management Koontz &Wrihrich Tata McGraw – Hill Publishing Co. Ltd.
• Essentials of Management – Chatterji and by Koontz &O’donnel
• Fundamentals of Management – J.S. Chandran Principles of Mgt.- P.N, Reddy
• Management – Stoner & Freeman
• Management and Organization – M. Louis Allen Management Theory and Practice-Earnest Dale
• Management Stoner, Freeman & Gilbert Prentice Hall of India Pct Ltd
• Management Tasks – Peter F Drucker Management Prcess – Davar R
• Management Theory & Practice C.B. Gupta (CBG) Sultan Chand & Sons
• Management Today: Principles and Practice – Burton, Jene, Tata McGraw Hill Publishing Co.
Ltd

21 BTTM 201 – Travel Agency and Tour Operation
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objectives
1. To help students get acquainted with the meaning, concept and significance of travel agency
and tour operation business and to enlighten them about the historical growth and development
of the business with its linkages.
2. To enable the students to understand the organizational structure of travel agency and tour
operators companies and to make aware the students about various career prospects in various
departments of a travel agency and tour operator companies.
3. To provide the students the firsthand knowledge to start up their own entrepreneurship in the
field of travel and tourism.
4. To develop the understanding regarding the preparation of tour package and itinerary
preparation.
Learning Outcomes
1. Gain the knowledge of travel and tourism operation and its association with various other fields
of tourism.
2. To acquire the skills to professionally fit into the organizational setup of the travel and tourism
agencies and how to develop professionally.
3. To develop the competencies to start their own business in the fields of travel and tourism.
4. To apply the knowledge pertaining to role of various associations in promoting travel and
tourism business.
Unit I
Travel Agency- History, growth, definition, types and present status of Travel agency, Organizational
structure and working of travel agency, Differentiation between travel agency and tour operation
business, Process for approval of travel agency in India
Unit II
Travel Agents- Definition, types, rights and duties of travel agent, Functions: understanding the
function of travel agency, travel Information and counselling of the tourist, itinerary preparation, travel
Retailing and operations, preparation of tour packages, source of Income- commission, service charges
and mark up on tours
Unit III
Tour Operators- Types of tour operators, rules for recognition of tour Operators, role of tour operators,
Functions- market research and tour Package formulation, assembling, processing and disseminating
Information on destinations. Liaison with principles, preparation of Itineraries, tour operations and post
tour management. Practical Exercise and basic requirements in setting up a travel agency and tour
Operation unit

Unit IV
Tour Package Management- Concept, nature, features and methods. Types of tours, tour package
pricing – Nature, need and determination, Formulation, Printing and distribution of tour package
brochure. Itinerary Planning and Their costing and communicating with clients and principles.
Suggested Readings:
• Holloway, J. c., The Business of Tourism (1983), Mac Donald and Events,
• Plymounth.SyrattGwenda, Manual of Travel Agency Practice,
• Butterworth Heinmann,London, 1995
• Stevens Laurence, Guide to Starting and Operating Successful Travel
• Agency,Delmar Publishers Inc., New York. 1990
• Gee, Chuck and Y. Makens, Professional Travel Agency Management,
• Prentice Hall, Nt.: York, 1990.

21 BTTM 202- Haryana: Tourism, Culture & Cuisine
External Marks: 80
Internal Marks: 20
Time:3Hrs
Upon successful completion of this course, a candidate shall learn
• The history of Haryana, its geography, various administrative divisions and cultural zones,
Haryana Tourism & Popular forms of Tourism in Haryana.
• The Cultural Tourism Potential and Various Tourism Resources such as Monuments, Museums,
Religious and Pilgrimage Centres.
• Transport & Accommodation Sector in Haryana, the mouthwatering cuisine and delicacies.
• Tourism Policy of Haryana, Educational Institutions offering Hospitality & Tourism
Programmes and District wise key attractions of the state.
Learning Outcomes:
1. Gain the knowledge of History, Geography, Culture and various forms of tourism in Haryana
2. Enhance the understanding on culture and potential of tourism as well as the various resources
of tourism available in Haryana.
3. To enhance the knowledge on the various transport and accommodation sector in Haryan
4. To acquire the knowledge and understanding on the Tourism policy of Haryana
Unit-1
Haryana: Introduction& Overview - Haryana : Geographical & Historical Background of State,
Administrative Divisions, Cultural Zones, Prominent Personalities, their relevance & contribution in
Tourism. Haryana Tourism & various popular forms of Tourism in Haryana : Highway Tourism, Farm
Tourism, Eco Tourism, Pilgrimage Tourism, Golf Tourism, MICE Tourism, Sports Tourism.
Unit-2
Cultural Tourism Potential in Haryana: The People, Traditional Costumes, Dances, Music, Fairs &
Festivals of Haryana (with Special Reference to Surajkund Crafts Mela,
Kartik&GeetaJayantiSamaroh.); Tourism Resources of Haryana: Monuments & Museums, Tourism
Resources of Haryana : Religious & Pilgrimage Centres - Religious & Pilgrimage Centres of Haryana.
A brief discussion on each of these: Kurukshetra, Pehowa, Jyotisar, Agroha, Pindara, Bheemeshwari
Mata Beri, Mansa Devi, Sheetla Mata - Gurugram
Unit-3
Transportation & Accommodation Sector in Haryana: Highways, Major Railway Routes, Junctions &
Stations, Airports, Haryana Tourism Complexes, Other interesting accommodation units. (ITC Grand
Bharat Gurugram, Taj Chandigarh, TheOberoiGurugram); Cuisine of Haryana: traditional foods &
culinary delights of Haryana, Some popular foods & eating joints across the districts and Dhabhas on
highways.

Unit-4
Tourism Policy of Haryana, Haryana Pioneer in Tourism & Hospitality Education, Hospitality &
Tourism Education in the State. Various Universities, Colleges, Institutes, Industry Integrated Centres
offering Tourism & Hospitality Programmes and related information; district wise Key Tourist
Attractions and related information.
Suggested Readings:
• Haryana - The Land & People by DC Verma & Sukhbir Singh, National Book Trust India
• Haryana Travel Guide by Swati Mitra, Haryana Tourism Corporation
• Food of Haryana - The Great Chutneys by Dr. Ashish Dahiya
• Food of Haryana - The Great Desserts by Dr. Ashish Dahiya
E Resources:
• www.haryanatourism.gov.in
• www.incredibleindia.org
• https://www.youtube.com/watch?v=FD8skKPyrsA

21 BTTM 203 – Tourism Resources of India- Cultural
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objectives
1. To help students get acquainted with the definitions, concepts and terminologies of culture and
its useful relationships with Indian tourism.
2. Students are given knowledge about various Indian Architecture attractions which are very vital
in tourism development with special reference to Ajanta, Ellora, Sanchi, Khajuraho, Sun temple
of Konark, temple at Thanjavur, TajMahal etc.
3. To provide the students the firsthand knowledge about the Classical Dances and classical
Music of India.
4. Provides a thorough knowledge about the Major Fairs and festivals of India and their
significance for tourismwith special reference to Holi, Dussehra, Diwali, Baisakhi, Pongal,
Bihu, Desert festival, Surajkund Craft fair, International Trade Fair etc.
Learning Outcomes
1. Gain the knowledge and skills to identify cultural tourism products of India.
2. Students will be able to gain and apply the knowledge of various types of attraction based on
Indian architecture.
3. Students will be able to appraise the knowledge various classical dance and music of India and
its useful relationship with tourism.
4. They will be able to explore major fairs and festivals of India and their importance for promoting
tourism in India.
Unit I
Introduction to Culture: Culture: Concept and its essential Features, Indian Culture:Fundamentals of
Indian Culture; Indian culture through the Ages, Culture and tourism relationship with special reference
to India
Unit II
Indian Architecture – I:Buddhist Architecture: Ajanta, Ellora and Sanchi, Hindu Architecture:
Khajuraho temples, Sun temple of Konark, Shore Temple of Mamallpuram and Brihadisvara temple at
Thanjavur, Medieval Architecture: TajMahal, Red Fort of Delhi, FatehpurSikri and QutubMinar
Unit III
Dances and Music of India: Classical Dances of India, Classical Music of India
Unit IV
Major Fairs and festivals of India and their significance for tourism Holi, Dussehra, Diwali,
Baisakhi, Pongal, Bihu, Desert festival – Jaisalmer, Surajkund Craft fair, International Trade Fair - New
Delhi,

Suggested Readings
• Introduction to India: Culture and Traditions of India: India Guide Book Kindle Edition by
Shalu Sharma
• Indian Culture & Heritage: Indian Culture, Heritage, History, Arts, Architecture & Tourism by
AnuragMathur
• Indian Cultural Heritage Perspective For Tourism By L. K. Singh
• Religious Journeys in India: Pilgrims, Tourists, and Travelers edited by Andrea Marion
Pinkney, John Whalen-Bridge.
• Tourism Products by Robinet Joseph and Anoop Philip
• Cultural Tourism & Development by RomilaChawla
• Tourism Statistics at a glance 2019, Ministry of Tourism, Government of India

21 BTTM 204 – Adventure Tourism-I (Land Based)
External Marks: 80
Internal Marks: 20
External Practical: 50
Time: 3 Hrs
Learning Objectives
1. To develop the knowledge and understanding on basics of Land Based Adventure Tourism and
various types of Land Based Adventure Tourism.
2. To develop the knowledge on basic minimum standards required for Land Based Adventure
Tourism along with various Institute providing associated with Land Based Adventure tourism
and Challenges of Land Based Adventure Tourism.
3. To develop the knowledge about Impacts of Adventure tourism
4. To develop the knowledge and understanding on Infrastructural requirements, Risk
Management and Job Opportunities related to Land Based Adventure Tourism.
Learning Outcomes
1. The students gain the knowledge about Definition, Scope and Nature of Land Based adventure
tourism; popular tourist destinations for land based (soft/hard trekking, Skiing, mountaineering,
desert safaris, car rallies etc.).
2. The students gain the knowledge about Basic minimum standards for land based adventure
tourism related activities - Land based; Mountaineering, Trekking, Knowledge of Tools and
equipments used in land based adventure tourism, IMF rules for mountain expeditions,
cancellation of permits and bookings. Land Based Adventure Tourism in India-Facilities
offered; issues and considerations. - Land Based Adventure tourism. Organizations and training
institutes in India. Challenges of adventure tourism– Litter, waste, pollution, overbuilding,
destruction of flora and fauna
3. The students gain the knowledge about Land Based Adventure tourism impacts-social, Cultural,
economic and environmental impacts of adventure tourism. Issues from the perspective of
different stakeholders (government, local people, tourists and tourism businesses).
4. The students will gain knowledge about Land Based adventure tourism-products and
infrastructure. Marketing and promotional strategies. Problems and issues relevant to the
adventure travel and tourism industry. Risk Management. Career Adventurers, Job opportunity.
Unit I
Definition, Scope and Nature of Land Based adventure tourism; popular tourist destinations for land
based (soft/hard trekking, Skiing, mountaineering, desert safaris, car rallies etc.).
Unit II
Basic minimum standards for land based adventure tourism related activities - Land based;
Mountaineering, Trekking, Knowledge of Tools and equipments used in land based adventure tourism,
IMF rules for mountain expeditions, cancellation of permits and bookings. Land Based Adventure
Tourism in India-Facilities offered; issues and considerations. Land Based Adventure
tourism.Organizations and training institutes in India. Challenges of adventure tourism– Litter, waste,
pollution, overbuilding, destruction of flora and fauna
Unit III
Land Based Adventure tourism impacts-social, Cultural, economic and environmental impacts of
adventure tourism. Issues from the perspective of different stakeholders (government, local people,
tourists and tourism businesses).
Unit IV
Land Based adventure tourism-products and infrastructure. Marketing and promotional strategies.
Problems and issues relevant to the adventure travel and tourism industry. Risk Management. Career
Adventurers, Job opportunities.
Practical:
To supplement above theoretical inputs.
Suggested Readings:
• India -A Travel Survival Kit by Geoff Crowther & Others. Lonely Planet Publication.
• India -A Travellers Companion by Pran Nath Seth.
• Tourism Products of India -Dr. I.C. Gupta & Dr. Sushama Kasbekar.
• Tourism in India -V.K. Gupta, Gian Publishing House, Delhi
• Hill Stations of India -Gillan Wright, Penguin Books, New Delhi

21 BTTM 205 – Human Resource Management
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
1. To help the students understand the concept of HRM , its scope and functions in Hospitality and
Tourism Industry with a focus on contemporary issues in HRM
2. To accredit the students with the various functions of HRM like HRP, recruitment, selection,
induction, outplacement etc. To make them learn the importance of employee welfare and
maintenance.
3. To enable the students understand the various methods of training and executive development
and the concept of transfer and promotion.
4. To aquaint the students with the most important functions of HRM like compensation,
performance appraisal and various latest methods used for the same.
Learning Outcomes:
1. Understand the role and importance of Human Resource Management in Hospitality and
Tourism Industry-. They will also be able to recognize the challenges faced by HRM in
Hospitality and Tourism Industry.
2. Gain the knowledge about the selection and recruitment procedure used by companies in
Industry and also understand the importance of induction, outplacement and welfare facilities
provided by the employer to its employees.
3. Acquire the knowledge regarding training and development methods and importance of
transfers and promotion.
4. To apply the knowledge pertaining to compensation and performance appraisal methods in the
Industry.
Unit I
Concept of HRM and HRD; role of HR practitioner; managing the HR function; scope of HRM,
contemporary issues in HRM
Unit II
Job, role and competence analysis; human resource planning; recruitment and selection; induction;
redundancy, outplacement and dismissal; maintenance and welfare activities – employee health and
safety, fatigue and welfare activities
Unit III
Training and its methods; Executive development and its techniques Career management; transfer and
promotion
Unit IV
Aims, components, factor influencing employee compensation; internal equity, external equity and
individual worth; pay structure; incentive payments, performance appraisal; 360 degree feedback.

Suggested Readings:
• Human Resource Development & Management in the Hotel Industry – S.K. Bhatia, Nirmal
Singh
• Principal and Techniques of Personnel Management Human Resource Management – Dr.
Jagmohan Negi
• Human Resource Development Practice in Travel and Tourism – S.C. Bagri

21 BTTM 206 – Communication Skills in Tourism
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
1. To make the students understand the meaning of communication, process and various types of
communications used in Tourism Organizations and also the barriers in effective
communication.
2. To provide them knowledge regarding different types of written communication like business
report, formal letter, business representations etc.
3. To make them understand the concept of dos and don’ts of drafting speech, presentation and
extempore and self-introduction.
4. To make them aware about RTI act, its powers and functions, writing an RTI application and
all related information regarding RTI.
Learning Outcomes
At the end of the course the students will be able to
1. Apply the knowledge regarding different types and forms of communication used in tourism
industry and how to overcome the barriers in communication.
2. To understand and implement information regarding how to make business reports, formal
letters, business representations and the effective use of jargons.
3. To draft speech, presentations, creative writing, self-introduction and extempore.
4. To write and submit RTI application, understand the powers and functions of RTI and the
various appeals and penalties in it.
Unit I
Communication – Types & Process: Introduction, definitions, Process of communication, types of
Communication, upward, downward, horizontal, vertical and diagonal, verbal, nonverbal and oral and
written Interpersonal communication – one way/ two way, Mediums of communication, Listening,
Barriers to Communication
Unit II
Written Communication: Business report, business representation, formal letter Drafting effective
letter, formats, style of writing, Use of jargons
Unit III
Speeches: Drafting, a speech, presentation, Personal grooming, Paragraphs and creative writing,
Extempore, Introducing yourself

Unit IV
Right to Information Act: Introduction, Right to Information and obligations of Public Authorities,
Central and State Information commissions- powers and functions, Writing an RTI Application,
Submitting and R T I Application, Appeal and penalties
Suggested Readings:
• Bhaskar, W.W.S., AND Prabhu, NS., “English Through Reading”, Publisher: McMillan, 1978
• Business Correspondence and Report Writing” –Sharma, R.C. and Mohan K. Publisher:, Tata
McGraw Hill 1994
• Communications in Tourism & Hospitality – Lynn Van Der Wagen, Publisher: Hospitality
Press
• Business Communication – K.K. Sinha
• Essentials of Business communication By Marey Ellen Guffey, Publisher: Thompson Press
• How to win Friends and Influence People By Dale Carnegie, Publisher: Pocket Books
• Basic Business Communication By Lesikar & Flatley, Publisher Tata McGraw Hills
• Body Language By Allan Pease, Publisher Sheldon Press
• Business Correspondence and Report Writing”, Sharma, RC. And Mohan, K., Tata McGraw
Hill, 1994
• “Model Business Letters”, Gartside, L., Pitam, 1992
• Communications in Tourism & Hospitality, Lynn Van OerWagen, Hospitality Press

21 BTTM 301 – Emerging Trends in Tourism
External Marks: 80 Internal Marks: 20

Time: 3Hrs
1. To help students get acquainted with the meaning, concept and importance of emerging trends
and dimensions of tourism in India.
2. To enable the students to understand the concept of rural tourism and its relation with other
types of tourism and to enlighten them about the benefits or burden of rural tourism.
3. To provide the students the firsthand knowledge about planning and organizing MICE business
and to make aware the students about skills and responsibilities required for a meeting manager.
4. To develop the understanding regarding the significant role of Indian Medical Tourism in
country as well as at global level.
Learning Outcomes
1. Gain the knowledge of emerging trends of tourism in India.
2. To obtain information regarding the rural tourism and its association with various other form of
tourism.
3. Get awareness about the concept of MICE as well as its process of organizing.
4. Acquire the knowledge about the status of medical tourism in India and its relationship with
other form of tourism as well as major markets of Indian medical tourism.
Unit I
Concepts of emerging trends and dimensions, importance of study and Major emerging types of tourism
in India.
Unit II
Rural Tourism- concept and its relation with other types of tourism. Aims And objectives behind
promoting rural tourism. Resource available in India for rural tourism, Rural tourism- Benefits or
Burden?
Unit III
MICE- Meaning and concept of MICE, understanding planning and Organizing conference, exhibitions
and trade fares, facilities available in India for MICE, Convention Management- Role of the meeting
manager, Types, skills required and responsibilities.
Unit IV
Medical Tourism- concept and its relation with other types of tourism.Overview and operational
aspects of medical tourism facilitators. Major markets of Indian medical tourism Resource available in
India medical Tourism
Suggested Readings:
• A.K. Bhatia, ‘Event Management’, Sterling Publishers Pvt. Ltd. Delhi, 2001.
• Anton Shone & Bryn Parry, ‘Successful Event Management’, 2002.37

• Leonard H. Hoyle, Jr, ‘Event Marketing’, John Willy and Sons, New York,2002.
• Joe Jeff Goldblatt, “Special Events: Best Practices in Modern Event
• Management (Hospitality, Travel & Tourism)”, John Willy and Sons, NewYork, 1997.
• Avrich, Barry ‘Event and Entertainment Marketing’, Vikas, Delhi. 1994.
• Panwar J.S, ‘Marketing in the New Era’, Sage, Delhi, 1998.

21 BTTM 302 – Tourism Organizations and Associations
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objectives
1. To help students get acquainted with the meaning, concept and importance of various
organisations and their significance in tourism growth.
2. To familiarize the students with the structure and programmes of United Nations World Tourism
Organization (UNWTO) and to make aware the students about Programmes and functions like
tourism research and tourism initiatives of World Travel and Tourism Council (WTTC)
3. To understand the structure and functions of Pacific Asia Travel Association (PATA) and to
enlighten them about International Air Transport Association (IATA) and their areas of activity,
working Groups & Committees in the healthy growth of travel agency and tour operations
business worldwide.
4. To develop the understanding regarding the significant role, member and publications of Travel
Agent Association of India (TAAI), Indian Association of Tour Operators (IATO) and
Federation of Hotel & Restaurant Associations of India (FHRAI)
Learning Outcomes:
1. Gain the Knowledge of the role and functions of State, national and International Organizations
in Tourism Growth.
2. To obtain information regarding role of United Nations World Tourism Organization (UNWTO)
and World Travel and Tourism Council (WTTC) in efficiently managing the tourism activities.
3. Get awareness about the activities of Pacific Asia Travel Association (PATA) and International
Air Transport Association (IATA) and their importance in tourism growth.
4. Acquire the knowledge how Travel Agent Association of India (TAAI), Indian Association of
Tour Operators (IATO) and Federation of Hotel & Restaurant Associations of India (FHRAI)
help in travel trade and hospitality business in India.
Unit I
Tourism Organizations and their significance in tourism growth Role and Functions of State, national
and International tourism organizations Major functions of tourism organizations
Unit II
United Nations World Tourism Organization (UNWTO): History, Objectives, Structure and
programmes of UNWTO; World Travel & Tourism Council (WTTC): History; Programmes and
functions like tourism research and tourism initiatives, members
Unit III
Pacific Asia Travel Association (PATA): History, Chapters, Members and Events International Air
Transport Association (IATA): History, membership, Areas of Activity, Events, Working Groups &
Committees

Unit IV
Travel Agents Association of India (TAAI): History, Charter, Indian Association of Tour Operators
(IATO): Agenda, Committees, Programmes, members Federation of Hotel & Restaurant Associations
of India (FHRAI): History, Events, membership, publications
Suggested URLS
• http://unwto.org
• http://www.wttc.org
• http://www.iata.org
• http://www.pata.org
• http://www.travelagentsofindia.com
• http://www.iato.in
•http://www.tourism.gov.in
• http://www.incredibleindia.com
• http://www.haryanatourism.gov.in
• http://www.rtdc.in

21 BTTM 303- Tourism Products of India (Religious)
External Marks: 80
Internal Marks: 20
Time:3 Hrs
Learning Objective:
1. To help the students get acquainted with the concept, Definition and significance of Religious
Tourism and to enlighten them about problem and prospects of religious tourism in India.
2. To enable the students to understand the teachings and philosophy of Hinduism Buddhism and
Jainism and to make aware the students about theoretical and methodological aspects of study
of religion and tourism.
3. To provide the students the first hand knowledge about basic features and philosophy of Islam
and Christianity Religion in India
4. Provide a thorough knowledge about the major religious destination of India which is very vital
in Tourism development.
Learning Outcomes:
1. Students will be able to gain the knowledge of various types of relations between religion and
tourism.
2. Get awareness about the Philosophy of major religion in India as well as knowledge of chosen
pilgrimage traditions and their interconnection with tourism.
3. Students will have acquired the knowledge of basic feature and geographical extent of major
religion in India as well as familiarize them how to study the aspect of religion –tourism nexus.
4. Students will be able to gain and apply the knowledge of various religious destinations in India
and their importance for promoting tourism in India.
Unit-I
Religious Tourism: An Overview, Religious Tourism: Concept, Definition and Significance
Trends and Pattern in Religious tourism in India Problems and Prospects of Religious Tourism in
India
Unit-II
Major Religions in India – I: Hinduism (Vedic, Bhagvatism and Shaivism streams) basic features.
Buddhism and Jainism: Their teachings and Philosophy
Unit III
Major Religions in India – II: Islam and Christianity in India: Basic Features and geographical Extent.
Sikhism: Basic Features
Unit-IV
Major Religious Destinations of India: Hinduism: Four Dhams i.e. Badrinath, Rameshwaram, Puriand
Dwarka, Varanasi, Mathura Vrindavan, Haridwar, Vaishno Devi, Allahabad and Tirupati, Buddhism &
Jainism : Bodh Gaya, Sarnath, Mount Abu, Palitana Islam, Christianity and Sikhism: Ajmer, Goa and
Amritsar.
Suggested Readings:
• AbidHussain, S. 2003 (reprint) The National Culture of India, National Book Trust, New
Delhi.
• Basham, A.L., 1985 (reprint) The Wonder That Was India, Rupa % Co,. New Delhi
• Hay, Stephen, (Ed.) 1992,Sources of Indian Tradition, 2 vols., Penguin Books, Delhi
• Nadakarni, M.V. 2006, Hinduism:TheGandhian Perspective, Ane Books India, New Delhi
• Radhakrishanan, S. 1999 (Oxford India paperback)Indian Philosophy, 2 vols., Oxford
University Press, New Delhi

21 BTTM 304 Adventure Tourism– II (Air Based)
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objectives
1. To develop the knowledge and understanding on basics of Air Based Adventure Tourism and
various types of Air Based Adventure Tourism.
2. To develop the knowledge on basic minimum standards required for Air Based Adventure
Tourism along with various Institute providing associated with Air Based Adventure tourism
and Challenges of Air Based Adventure Tourism.
3. To develop the knowledge about Impacts of Adventure tourism
Management and Job Opportunities related to Air Based Adventure Tourism.
Learning Outcomes
1. The students gain the knowledge about Definition, Scope and Nature of Air Based adventure
tourism; popular tourist destinations for Air based (parasailing, paragliding, ballooning, hand
gliding and micro lighting etc.)
2. The students gain the knowledge about Basic minimum standards for Air based adventure
tourism related activities like Parasailing, Paragliding, Bungee Jumping. Tools and Equipments
used in Air Based Adventure Tourism, Air Based Adventure Tourism in India-Facilities offered;
issues and considerations. Air Based Adventure tourism. Organizations and training institutes
in India. Challenges of adventure tourism– Litter, waste, pollution, overbuilding, destruction of
flora and fauna
3. The students gain the knowledge about Adventure tourism impacts-social, Cultural, economic
and environmental impacts of adventure tourism. Issues from the perspective of different
stakeholders (government, local people, tourists and tourism businesses).
4. The students will gain knowledge about Air Based adventure tourism-products and
infrastructure. . Marketing and promotional strategies. Problems and issues relevant to the
adventure travel and tourism industry. Risk Management. Career Adventurers, Job
opportunities.
Unit 1
Definition, Scope and Nature of Air Based adventure tourism; popular tourist destinations for Air based
(parasailing, paragliding, ballooning, hand gliding and micro lighting etc.)
Unit II
Basic minimum standards for Air based adventure tourism related activities like Parasailing,
Paragliding, Bungee Jumping. Tools and Equipments used in Air Based Adventure Tourism, Air Based
Adventure Tourism in India-Facilities offered; issues and considerations. Air Based Adventure tourism.
Organisations and training institutes in India. Challenges of adventure tourism– Litter, waste, pollution,
overbuilding, destruction of flora and fauna

Unit III
Adventure tourism impacts-social, Cultural, economic and environmental impacts of adventure
tourism. Issues from the perspective of different stakeholders (government, local people, tourists and
tourism businesses).
Unit IV
Air Based adventure tourism-products and infrastructure. Marketing and promotional strategies.
Suggested Readings:
• India -A Travel Survival Kit by Geoff Crowther & Others. Lonely Planet Publication.
• India -A Travellers Companion by Pran Nath Seth.
• Tourism Products of India -Dr. I.C. Gupta & Dr. Sushama Kasbekar.

21BTTM305: Tour Guiding and Escorting Skills
External Marks- 80
Internal Marks- 20
Time- 3 Hrs
Learning objective:
1. This course has been designed to inculcate among students tour guiding & escorting skills and
prepare them to offer best services to tourists- our honoured guests.
2. Identify guide and escort
3. Explain the responsibilities of a guide and an escort
4. Discuss the skills and techniques to be a successful guide
Course outcomes
1: Understand the various concepts related to tours and tour guiding, tour guiding as an
emerging business and role and importance of hygiene in conducting operations as a tour
guide.
2: Various techniques used by the tour operators during conduct of the tours and how can
he emerge as a leader in the process.
3: Understand the social responsibilities and their importance in various tour operations.
4: Understand the various procedures to be carried out for conducting successful tour,
planning and organising of tours.
Unit I
The tour Guide- Meaning and importance, early history, public perception, the business of guiding,
organizing a guiding business
Unit II
The guiding techniques- leadership and social skills, presentation and speaking skills, The guide’s
personality, moments of truth, the seven sins of guide, the service cycle, working with different age
groups, working under difficult circumstances
Unit III
The role of guide and interpretation: Are guiding and interpretation synonymous? Creating memorable
interpretations, Interpreting different themes- nature, history, art, architecture and incidental
interpretations, Responsibilities to locals and society.
Unit IV
Conducting tours: Pre tour planning, modes of transportation, types of tours, traveler with special needs,
guidelines for working with disabled people,relationship with fellow guides, motor / car operators and
companies.
Suggested Readings:
• Chowdhary, N.. (2013) Handbook for Tour Guides. New Delhi: Matrix Publishers.
• Rabotic, B. (2010). Professional tourist guiding: The importance of interpretation for tourist
experiences. In 20th Biennial International Congress: New Trends in Tourism and Hotel
Management, 06-08.
• Weiler, B., & Ham, S. H. (2001). Tour guides and interpretation. Encyclopedia of Ecotourism,
549-563.
• Branislav, R. (2010). Professional tour guiding: The importance of interpretation for tourist
experiences. Tourism & Hospitality Management.
• Weiler, B., & Ham, S. H. (2002). Tour guide training: A model for sustainable capacity
building in developing countries. Journal of Sustainable Tourism, 10(1), 52-69.
• Pond, K. L. (1993). The professional guide: Dynamics of tour guiding.New York USA: Van
Nostrand Reinhold Company.
• Prakash, M., &Chowdhary, N. (2010). What are we training tour guides for India? Turizam,
14(2), 53-65

21 BTTM 306 - Hotel & Resort Management
External Marks: 80
Internal Marks: 20
Time:3 Hrs
1. This course has been designed to inculcate among students basics of Hotel and resort skills
and prepare them to offer best services to tourists- our honored guests.
2. Identify Front Office and Banquet Function.
3. Explain the responsibilities of a Front office and Banquet Staff.
4. Discuss the skills and techniques to be a successful a Front office and Banquet Manager.
Course Outcomes:
1. To understand the various concept, terminology and comprehensive functioning of a Hotel
and Resorts.
2. To get awareness about the functioning and Hierarchy of a Hotel and Banquet.
3. To acquaint the knowledge about the responsibilities and required professional skill sets for
Front office (Hotel), Banquet and Resort.
4. To learn skills and techniques to be a successful a Front office and Banquet Manager.
Unit I
Definition, size and scope of Hotel Industry, Principles and concepts of Hotel and its objectives, organization,
departments and classification of Hotels, star categorization, types of rooms and types of plan- License, Permits
and regulatory condition and guidelines for hotel
Unit II
Front Office Techniques- Front office lay out and activities, guest Activities in hotel reservation, role of reception-
Forecasting room Availability, registration procedure, handling guests on arrival, Food and Beverages, Billing and
departure activities, Group Handling, Role of Front Office Manager and Personnel
Unit III
Banquet Function, Convention Halls, Meeting room- Arrangement for General and business meetings,
organizations and procedure for Arrangement of conferences, exhibitions, and outdoor catering. National and
International Hotel Associations and their operation, incentives and subsidies extended to Hotel in tourist areas
Unit IV
Resort Management- Historical perspective, Indian scenario, basic Characteristics, phases of resort planning and
development, trends and Factors in development, Trends and factors in developed tourist markets Leading to
growth to resort concept, basic element of a resort complex- Loading facilities, land escaping, Dining and Drinking
facilities, Family Oriented services, shops and entertainment services
Suggested Readings:
• Boardman R.D. Hotel, catering costing, and Budgets, 1975,
• Heinement, London.
• Bursteen Harnery, Management of Hotels and Motels 1980 Marcil
• Dekher Inc.

• Negi Jagmohan – Tourism and Hoteliering 1982 Gitanjali Publishing
• House, New Delhi.
• Negi Jagmohan, Principles of Grading and Classification of Hotels
• Resorts and Restaurents. 1992 NIR Publications, New Delhi
• Brymer Robert A. Introduction to Hotel Restaurant Management Hunt
• Pub. Co. Lawa 1984

BTTM 401 Transport Services in Tourism
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objectives
1. To help students get acquainted with the meaning, concept and significance of transportation
system in India and to enlighten them about the historical growth and development of the
transportation with its linkages.
2. To enable the students to understand the significance of transport for tourism and to make aware
the students about various career prospects in different modes of transportation.
3. To provide the students the firsthand knowledge to start up their own entrepreneurship in the
field of transport.
4. To develop the understanding regarding the significant role of various modes of transportation
for promotion of tourism in India.
Learning Outcomes
1. To understand the importance of transportation in Tourism.
2. To understand the relationship between transport and tourism.
3. To review the various transportation modes and the factors influencing the development and
choice determination.
4. To introduce the fundamentals of transportation management. To apply the knowledge
pertaining to role of various transport organizations both public and private in promoting
tourism business.
Unit-I
History of different modes of transportation Landmarks in the development of transport sector and
factors affecting the development of different modes of transport.
Unit-II
Airlines & tourism: history of airlines' in India. Role of airlines in tourism promotion: recent
policies regarding airlines, Problems of airlines business.
Unit-III
Growth and development of surface transport in India, importance of surface transportation.
Infrastructural basis for surface transport ..
Unit-IV
Railway & tourism: history & present status of Indian railway. Role of Indian railway in tourism
promotion. Special trains & packages for tourists. Problems faced by Indian railway.
Suggested Readings:
o JagmohanNegi – Travel Agency and Tour Operations.
o Mohinder Chand - Travel Agency and Tour Operations: An Introductory Text Bhatia,
A.K., - International Tourism
o Seth, P.N., (1999) Successful Tourism Management (Vol 1 &2)

o www.indianrailways.gov.in
o www.irctc.co.in
o www.dorth.gov.in
o www.morth.nic.in

21 BTTM 402 – Tourism Marketing
External Marks; 80
Internal Marks: 20
Time: 3 Hrs
1. To make the students understand the basic concepts, philosophies and evolution of marketing
and also acquaint them with service marketing.
2. To make them analyze the various environmental factors which affect the consumer buying
behavior and the buyer decision making process of travelers in Tourism Industry.
3. To enable the students understand the p’s of marketing product, place and price.
4. To acquaint them with the marketing communication mix with a special reference to socially
responsible marketing communication.
Learning Outcomes:
1. To understand what service marketing is and how the present marketing management
philosophy evolved.
2. Apply the knowledge regarding various environmental factors which affect the buying decisions
of guests in Hospitality and Tourism Industry.
3. Gain the knowledge about the various p’s and major strategies and decisions regarding these p’s
of marketing in Hospitality and Tourism industry.
4. Understand the various ways of communicating with the customers and also the role of socially
responsible marketing communication in Hospitality and Tourism Industry.
Unit I
Introduction to Marketing: Needs, Wants and Demands; Products and Services; Markets; Marketing;
The Production Concept, The Product Concept, The Selling Concept, The Marketing Concept, The
Societal Marketing Concept; The Marketing Process, Service Characteristic of Hospitality and Tourism
Business
Unit II
Marketing Environment, Consumer Markets and Consumer Buyer Behavior: Micro and Micro
Environment, Characteristics, Factors Affecting Consumer Behaviour, Buying Decision Behaviour,
The Buyer Decision Process.
Unit III
Distribution Channels, Product Pricing and Services Strategy: Nature and Importance of
Distribution System, Marketing Intermediaries, What is Product, Product Classification, Individual
Product Decisions, Product Life Cycle, Approaches to hospitality service pricing.
Unit IV
Public Relations, Sales Promotions and Integrated Marketing Communication: The Marketing
Communications Mix, The Changing Face of Marketing Communications, Integrated Marketing
Communications, Socially Responsible Marketing Communication, Advertising, Sales Promotion,
Public Relations, The Public Relation Process, Personnel Selling, Direct Marketing.
Suggested Readings:
• Services Marketing – Ravishankar
• Services Marketing – ZeitalValerire – A and Mary Jo Baiter Publisher: McGraw Hill
• Service Marketing - Wood ruffe Helen Publisher Macmillan
• Foundation and Practices Marketing of Services – Strategies for Success, Harsh
V.Verma,Professional Manager’s Library, Global Business Pres
• Marketing Management, Philip Kotler, Prentice – Hall of India, New Delhi
• Hospitality & Travel Marketing, Alastair M. Morrison
• Strategic Hotel and Motel Marketing – Hart & Troy
• Marketing for Hospitality Industry – Robert
• Marketing Management in South Asian Perspective, Kotler, Philop, Kevin Keller, A.Koshy and
M.Jha,- Pearson Education, New Delhi
• Marketing – Kerin, Hartley, Berkowtz and Rudeliu, TMH, New Delhi

21 BTTM 403 – Medical Tourism
External Marks;80
Internal Marks: 20
Time: 3 Hrs
1. To make the students understand the basic concepts of Medical Tourism
2. To make them analyze the various Regulatory laws and ethical issues related to Medical
Tourism.
3. To enable the students regarding the health care therapies.
4. To acquaint them about the Medical Tourism in India.
Learning Outcomes:
1. To understand the meaning and scope of Medical Tourism
2. To understand the regulatory laws, ethical issues for Medical Tourism
3. Gain the knowledge about various health care therapies like Homeopathy, Ayurveda etc.
4. Understand the Medical Tourism in India.
Unit 1
Nature and scope of medical Tourism, Rise of Medical Tourism in Asia, Hospitality industry
and Medical Tourism, International healthcare accreditation.
Unit II
Regulatory laws, Ethical issues for Medical Tourism, Travel formalities, Marketing Medical
Tourism
Unit III
Indian health care therapy and medicine - drug treatments ayurveda, yoga, naturopathy,
homoeopathy and spa
Unit IV
Medical Tourism in India, Major Destinations, Medical Tourism in Multi-Specialty Hospitals
in India, Potential impact of Medical Tourism on the health workforce and health systems in
India
Suggested Readings
• Chatak G.R. : Medical Tourism(Codes and Guidelines), Neha Publishers & Distributors,
2010.
• KulkarniSonali: Medical Tourism in India, Neha Publishers & Distributors, 2008.
• Connell John : Medical Tourism, CABI; First edition (May 3, 2011)
• Todd Maria K. : Medical Tourism Facilitator’s Handbook, Productivity Press; 1 edition
(12 January 2012)
• Renée-Marie Stephano, Esquire : Medical Tourism “An International Healthcare Guide
For Insurers, Employers and Governments”.
• C. Michael Hall : Medical Tourism (The Ethics, Regulation, and Marketing of Health
Mobility), Routledge, 21-Aug-2012.

21 BTTM 404 - Adventure Tourism -II (Water Based)
External Marks: 80
Internal Marks: 20
Time:3Hrs
Learning Objectives
1. To develop the knowledge and understanding on basics of Water Based Adventure Tourism and
various types of Water Based Adventure Tourism.
2. To develop the knowledge on basic minimum standards required for Water Based Adventure
Tourism along with various Institutes providing associated with Water Based Adventure tourism
and Challenges of Water Based Adventure Tourism.
3. To develop the knowledge about Impacts of Water based Adventure tourism
Management and Job Opportunities related to Water Based Adventure Tourism.
Learning Outcomes
1. The students gain the knowledge about Definition, Scope and Nature of Water Based adventure
tourism;
2. The students gain the knowledge about Basic minimum standards for water based adventure
tourism related activities like river running, rapids etc.
3. The students gain the knowledge about Water Based Adventure tourism impacts-social,
Cultural, economic and environmental impacts of adventure tourism.
4. The students will gain knowledge about Water Based adventure tourism-products and
infrastructure.
Unit 1
Definition, Scope and Nature of Water Based adventure tourism; popular tourist destinations for Water
based (rafting, kayaking, canoeing, surfing, water skiing, scuba diving)
Unit 2
Basic minimum standards for water based adventure tourism related activities like river running, rapids
etc. Knowledge of Tools and equipments used in water based adventure tourism, Water Based
Adventure Tourism in India-Facilities offered; issues and considerations. Water Based Adventure
tourism. Organisations and training institutes in India. Challenges of adventure tourism– Litter, waste,
pollution, overbuilding, destruction of flora and fauna
Unit 3
Water Based Adventure tourism impacts-social, Cultural, economic and environmental impacts of
adventure tourism. Issues from the perspective of different stakeholders (government, local people,
tourists and tourism businesses).
Unit 4
Water Based adventure tourism-products and infrastructure. . Marketing and promotional strategies.

Suggested Readings:
• India -A Travel Survival Kit by Geoff Crowther&Others.Lonely Planet Publication.

• India -A Travellers Companion by PranNath Seth.
• Tourism Products of India -Dr. I.C. Gupta & Dr. SushamaKasbekar.

21 BTTM 405- Disaster Management (As per UGC Guidelines)
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objectives
1. Understand the roles of government agencies in emergency management, Describe the basic
types of hazards and their potential consequences.
2. Demonstrate knowledge of effective emergency management organizations (both public
3. Understand how to react effectively to natural, man-made, and technological threats.
4. Study the impacts that government intervention and assistance has on communities; following
events that warrant emergency management. Describe the basic concepts of the emergency
management cycle (mitigation, preparedness, response, and recovery).
Learning Outcomes
1. Students will be able develop an understanding of the key concepts, definitions a key
perspectives of All
2. Hazards Emergency Management Understand the Emergency/Disaster Management Cycle.
3. Have a basic understanding for the history of Emergency Management
4. Develop a basic under understanding of Prevention, Mitigation, Preparedness, Response and
Recovery. Students will be able to develop a basic understanding for the role of public and
private partnerships
Unit I
Introduction to Disasters: Concepts and definitions (Disaster, Hazard, Vulnerability, Resilience,
Risks) Disasters: Classification, Causes, Impacts (including social, economic, political,
environmental, health, psychosocial, etc. ), Differential impacts- in terms of caste, class, gender,
age, location, disability, Global trends in disasters, urban disasters, pandemics, complex
emergencies, Climate change
Unit II
Approaches to Disaster Risk reduction: Disaster cycle - its analysis, Phases, Culture of safety,
prevention, mitigation and preparedness community based DRR, Structural- nonstructural
measures, roles and responsibilities of- community, Panchayati Raj Institutions/Urban Local Bodies
(PRIs/ULBs), states, Centre, and other stake-holders.
Unit III
Inter-relationship between Disasters and Development: Factors affecting Vulnerabilities,
differential impacts, impact of Development projects such as dams, embankments, changes in
Land-use etc.Climate Change Adaptation. Relevance of indigenous knowledge, appropriate
technology and local resources
Unit IV
Disaster Risk Management in India Hazard and Vulnerability profile of India, Components of
Disaster Relief: Water, Food, Sanitation, Shelter, and Health, Waste Management Institutional
arrangements (Mitigation, Response and Preparedness, DM Act and Policy, Other related policies,
plans, programmes and legislation)
Suggested Reading list:
• Alexander David, Introduction in 'Confronting Catastrophe', Oxford University Press,
2000
• Andharia J. Vulnerability in Disaster Discourse, JTCDM, Tata Institute of Social Sciences
Working Paper no. 8, 2008
• Blaikie, P, Cannon T, Davis I, Wisner B 1997. At Risk Natural Hazards, Peoples'
Vulnerability and Disasters, Routledge.
• Coppola P Damon, 2007. Introduction to International Disaster Management,
• Carter, Nick 1991. Disaster Management: A Disaster Manager's Handbook. Asian
Development Bank, Manila Philippines.

21 BTTM 406 – Environmental Science
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objectives
1. To develop understanding about Definition, scope and importance of environmental studies
2. This course aims at creating a basic understanding of the role of an individual in conservation
of natural resources and equitable use of resources for sustainable lifestyles.
3. To develop the understanding regarding the It will help to know genetic species, ecosystem
diversity, climate change, global warming, understanding existence and co-existence of human
being.
4. To help students get acquainted with genetic species and ecosystem diversity
5. To enable the students to understand the human population & the environment and
understanding existence and co-existence
Leaning Outcomes
1. Critical Thinking: demonstrate critical thinking skills in relation to environmental affairs
2. Communication: demonstrate knowledge and application of communication skills and the
ability to write effectively in a variety of contexts.
3. Interdisciplinary Synthesis: demonstrate an ability to integrate the many disciplines and fields
that intersect with environmental concerns.
4. Ecological Literacy: demonstrate an awareness, knowledge, and appreciation of the intrinsic
values of ecological processes and communities.
5. Sustainability: demonstrate an integrative approach to environmental issues with a focus on
sustainability
Unit I
Environmental studies – Nature, scope and importance, need for public awareness; natural resources –
renewable and non-renewable resources, use and over- exploitation/over-utilization of various
resources and consequences; role of an individual in conservation of natural resources; equitable use of
resources for sustainable lifestyles
Unit II
Ecosystems – concept, structure and function of an ecosystem; energy flow in the ecosystem; ecological
succession; food chains, food webs and ecological pyramids; types of ecosystem – forest ecosystem,
grassland ecosystem, desert ecosystem, aquatic ecosystems
Environmental Pollution – Definition, cause, effects and control measures of different types of
pollutions – air pollution, water pollution, soil pollution, marine pollution, noise pollution, thermal
pollution, nuclear hazards; solid waste management – causes, effects and control measures of urban and
industrial wastes; role of an individual in prevention of pollution
Unit III
Social issues and the environment – Sustainable development, urban problems related to energy, water
conservation, rain water harvesting, watershed management; resettlement and rehabilitation of people,
its problems and concerns; climate change, global warming, acid rain, ozone layer depletion, nuclear
accidents and holocaust; Wasteland reclamation, consumerism and waste products
Unit IV
Environmental legislation – Environment Protection Act.Air (prevention and control of pollution) Act.
Water (prevention and control of pollution) Act, Wildlife Protection Act, Forest Conservation Act
Suggested Readings:
• Rajagopalan R, Environmental Studies, Oxford University Press, New Delhi
• KaushikAnubha, C.P. Kaushik, Perspective in Environmental Studies, New Age
International (P) Ltd. Publishers
• Joseph Benny, Environmental Studies, Tata McGraw Hill Publishing Company Ltd., New
Delhi.

5th Semester
INTERNSHIP/ INDUSTRIAL EXPOSURE - I
Training Report - 100 Marks; Viva Voce based on Training Report 100 Marks
Project Report - 100 marks, Viva Voce based on Project Report 100 Marks
Total 400 Marks
21BTTM501- Training Report
Training Report - 100 Marks; Viva Voce based on Training Report 100 Marks
Learning Objectives
1. To enable students to gain relevant experience working within the tourism & hospitality
industry.
2. To enable students to develop and apply their practical and managerial skills in the working
environment in tourism industry.
3. To enable students to gather information and experience to both enrich and enhance the learning
process, as well as to develop them professionally according to the need of hospitality & tourism
industry .
4. To assist in the decision-making process of students in relation to the career direction they wish
to pursue.
5. To network and establish useful contacts for future employment/business opportunities.
6. To introduce the students with importance of interpersonal skills to lead/manage first-level

employees in any tourism related organization.
7. To explain the basic terms and definitions of cost calculations and apply them to decision-
making situations.
8. To enable the students to develop their sales and marketing skills
9. To forecast sales and expenses in a variety of tourism businesses.
10. To create a resume and cover letter that effectively highlights skills sought by potential
employers.
Learning Outcomes
1. Students will build practical skills that can apply to describe the roles and functions of a leader
in the hospitality & tourism industry.
2. Students will understand the roles and functions of various employees working at different
levels of a tourism unit.
3. Students will be able to understand the need for career planning, application of production
forecasting techniques and procedures in hospitality industry.
4. Students will be able to prepare various tour packages such as packages for domestic
destinations, international destinations and packages for Inbound tourists.
5. Develop leadership and management skills through group cooperation.
6. Improve ability to exercise judgment and critically analyze problems during the operation.
7. Apply and improve written, oral, and non-verbal communication skills.
8. To provide the student with a "real life" experience in the tourism & hospitality industry.

9. To provide the students with an experiential learning opportunity at various levels of
responsibility
21BTTM 502 PROJECT REPORT

Training Report - 100 marks, Viva Voce based on Project Report 100 Marks
Learning Objectives
The tourism & hospitality industry has long term implications on the economy, society, culture &
environment. It is required for the students of tourism management to understand how each and every
activity of tourism is related and affected therefore a project work is required to sharpen the research
skills, develop a practical understanding of the Hospitality system and attain some field experience etc.
The main purposes of Project Report are
1. Learn about various issues and challenges related to hospitality & tourism industry –
2. Learn how to evaluate the potential of various activities related to tourism and hospitality
3. Learn how to improve organizing & managerial skills.
4. Learning the application of research methodology.
Learning Outcomes
After doing the project the student shall be able to learn
1. To develop Critical thinking on the various issues and challenges related to hospitality &
tourism
2. To develop the future of every activities related to tourism
3. They shall be able to improve their writing skills, managerial skills etc.
4. They shall be able to practically apply the academic knowledge of research methodology
Duration of internship/ industrial exposure: 20 weeks

Leave Formalities: I weekly off and festivals and national holidays given by the unit. 10 daysmedical
leave supported by a medical certificate Leave taken must be made up by dong double shifts or working
on weekly offs. Attendance in the training would be calculated on the basis of Certificate issued by
Training Manager/ HR Manager/ Concerned Officer of the unit trained in. Industrial Exposure will
require an input of 120 working days (20 weeks x06 days = 12- days). Students who are unable to
complete a minimum of 45 days of industrial training would be disallowed from appearing in the term
and examinations. Students who complete more than 45 days of industrial exposure but are unable to
complete minimum 90 days due to medical reasons may make good during the vacations. Such students
will be treated as ‘absent’ in industrial training and results.
Once the student has been selected/ deputed for industrial exposure by the institute, he/she shall not
undergo IE elsewhere. In case students make direct arrangements with the hotel for industrial training,
these will necessarily have to be approved by the institute. Students selected through campus interviews
will not seek industrial exposure on their own. There will be no interchange of candidates from one
hotel/ training unit to other of their own. The training in VI semester canbe with operational training
in reputed Tourism Organisations/ Firms/ Hospitality/ Service Units, Airlines, Resorts, and similar
industry in accordance with course curriculum so as to enable a candidate sharpen his skills in his
functional area of choice in trade & help him in placements. Prior written approval to be taken from
the programmeme coordinator/ convenor/H.O.D for Industrial exposure in both semesters

Academic Credits for training shall be based on following
Log books and attendance, Approvals, Report and presentation, Others as applicable
All trainees must ensure that the log books and appraisals are signed by the departmental/ sectional
heads as soon as training in a particular department or section is completed. Trainees are also advised
to make a report on completion of training in that respective department. A PowerPoint presentation
(based on the report) should be made. This will be presented in front of a selected panel from the
institute and the industry. It should be made for duration of 10 minutes. Marks will be awarded on this.
The presentation should express the student’s experiences in the department and what has he learned/
observed.
Students have to submit the following on completion of industrial training to the faculty coordinator
at the institute:
1. Logbook;
2. Appraisals;
3. A copy of the training certificate.
4. IT Report
5. PowerPoint presentation on a CD, based on the training report.
6. Attendance sheet.
7. Leave card
The Training Report will be submitted in the form specified as under:

a) The typing should be done on both sides of the paper (i nstead of single side printing)
b) The font size should be 12 with Times New Roman font.
c) The Training Report may be typed in 1.5 line spacing. But the References/Bibliography
should be typed in single space.
d) The paper should be A -4 size.
e) Two copies meant for the purpose of evaluation may be bound in paper- and submitted to the
approved authority.

21 BTTM 601-Airlines Ticketing
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objective
1. To acquaint the students about the basic airlines geography, calculation of flight timings and
role and significance of various associations related to aviation industry at global and National
level.
2. To make the students understand about the historical perspective as well as current status of
aviation industry in India, the procedure of e-ticketing and fare calculation.
3. To provide the information about various IATA code, travel documentations and travel
formalities.
4. To help students get acquainted with various software like Galelio, Amadeus etc. used for
ticketing.
Learning Outcomes
1. Gain the knowledge of flying time calculation and structure of aviation industry at national and
global level
2. To acquire the skills of e-ticketing and fare calculation.
3. To enhance the competencies of the students in travel documentation and formalities
4. To acquire the skill for operating Global Distribution Systems like Galelio and Amadeus.
Unit I
Airlines Geography- IATA areas, sub areas, sub regions. Time calculation- GMT variation, concept
of standard time and daylight saving time, Calculator of elapsed time, flying time and ground time,
Aviation Organization: IATA and ICAO
Unit II
Familiarization with OAG- 3 letters city code and airport code, airline Designated code, minimum
connecting time, global indicator, Familiarization with air tariff: currency regulations, NUC
conversion Factors, general rules. Familiarization with TIM, Passport, Visa, Custom Regulations,
Health Regulations and Airport Tax, Passenger needing Special attention
Unit III
Credit Cards- Concept, types, benefits and different types of credit cards Fare construction –
Passenger Ticket, Mileage principal, EMA, EMS, One Way journey, Round trip and circle journey,
HIP, Back Haul minimum Check ( BHC) Add –ons. General limitations on Indirect Travel, Mixed
Class journey, around the world fares (RTW) special fairs, MCO, PTA and Universal air travel plan
Unit IV
Airlines Reservation System – CRS- Comparative study of different CRS System
Suggested Readings:
• Gupta S.K : International Airfare & Ticketing Methods & Technique UDH
• Publishers & Distributors (P) Ltd. New Delhi.

• Sinha P.C: Encyclopedia of Tourism Management
• JagmohanNegi: Travel Agency & Tour Operation Concepts & principle
• Galileo systems
• ABC & OAG Guide, TIM Air Tariff

21 BTTM 602 Itinerary Planning & Tour Packaging Management
External Marks: 80
Internal Marks: 20
Time:3Hrs
Learning Objectives
1. To help students get acquainted with the meaning, concept& importance of Itinerary
planning
2. To enable the students to understand the concept and design of tour packages
3. To provide the students the firsthand knowledge tour costing & pricing
4. To develop the understanding regarding operations of Tour Packages
Learning Outcomes
1. Gain the knowledge of Itinerary Planning & Development.
2. To acquire the skills to design & develop the package tours.
3. To develop the competencies related to do the costing of various kinds of tour packages.
4. To develop the competencies related to the operational aspects of tour packaging.
Unit I
Itinerary Planning & Development: Meaning, Importance and Types of Itinerary - Resources and Steps
for Itinerary Planning - Do’s and Don’ts of Itinerary Preparation
Unit II
Developing Package Tour: Tour Formulation and Designing Process, Importance of tour Packaging,
Classifications of Tour Packages on the basis of operation, Components of Package Tours, Pre Tour
Management, Tour Operation, and Post Tour Management.
Unit III
Concept of Costing - Types of Costs, Components of Tour Cost - Preparation of Cost Sheet - Tour
Pricing - Calculation of Tour Price, Costing of tour packages of FIT, GIT and Inbound Tours.
Unit IV
Operation of Package Tour: Confirmation of Tour, Creation of Docket/ File, Issue of Tour Vouchers,
Reconfirmation with Airlines, Hotel & Ground Service Providers, Distributing Customized Itinerary to
Tour Leader, Guide, Driver & Transporter, Standard Procedures for Pickup and Drop, Check-in and
Check-out in the Hotel.
Suggested Readings
1. Swain, S.K. & Mishra, J.M.(2012). Tourism Principles & Practices, Oxford University Press, New
Delhi. 2. Chand, M. (2002), Travel Agency Management: An Introductory Text, Anmol Publications
Pvt. Ltd., New Delhi.
3. Negi. J (2005), Travel Agency Operations: Concepts and Principles, Kanishka, New Delhi.
4. Holloway, J.C. (2002), The Business of Tourism, Prentice Hall, London, pp.220-279.
5. Roday. S, Biwal.A & Joshi.V. (2009), Tourism Operations and Management, Oxford University
Press, New Delhi, pp-164-296. 4. Goeldner, R & Ritchie. B (2010), Tourism, Principles,
Practices and Philosophies, John Wiley & Sons, London.
21 BTTM 603 Emerging Trends in Tourism
External Marks: 80
Internal Marks: 20
Time: 3Hrs
Learning Objectives
1. To help students get acquainted with the meaning, concept and importance of emerging trends
and dimensions of tourism in India.
2. To enable the students to understand the concept of rural tourism and its relation with other
types of tourism and to enlighten them about the benefits or burden of rural tourism.
3. To provide the students the firsthand knowledge about planning and organizing MICE business
and to make aware the students about skills and responsibilities required for a meeting manager.
4. To develop the understanding regarding the significant role of Indian Medical Tourism in
country as well as at global level.
Learning Outcomes
1. Gain the knowledge of emerging trends of tourism in India.
2. To obtain information regarding the rural tourism and its association with various other form of
tourism.
3. Get awareness about the concept of MICE as well as its process of organizing.
4. Acquire the knowledge about the status of medical tourism in India and its relationship with
other form of tourism as well as major markets of Indian medical tourism.
Unit I
Concepts of emerging trends and dimensions, importance of study and Major emerging types of tourism
in India.
Unit II
Rural Tourism- concept and its relation with other types of tourism. Aims And objectives behind
promoting rural tourism. Resource available in India for rural tourism, Rural tourism- Benefits or
Burden?
Unit III
MICE- Meaning and concept of MICE, understanding planning and Organizing conference, exhibitions
and trade fares, facilities available in India for MICE, Convention Management- Role of the meeting
manager, Types, skills required and responsibilities.
Unit IV
Medical Tourism- concept and its relation with other types of tourism.Overview and operational
aspects of medical tourism facilitators. Major markets of Indian medical tourism Resource available in
India medical Tourism
Suggested Readings:
• A.K. Bhatia, ‘Event Management’, Sterling Publishers Pvt. Ltd. Delhi, 2001.
• Anton Shone & Bryn Parry, ‘Successful Event Management’, 2002.37
• Leonard H. Hoyle, Jr, ‘Event Marketing’, John Willy and Sons, New York,2002.
• Joe Jeff Goldblatt, “Special Events: Best Practices in Modern Event
• Management (Hospitality, Travel & Tourism)”, John Willy and Sons, NewYork, 1997.
• Avrich, Barry ‘Event and Entertainment Marketing’, Vikas, Delhi. 1994.
• Panwar J.S, ‘Marketing in the New Era’, Sage, Delhi, 1998.

21 BTTM 604 Impacts of Tourism
External Marks: 80
Internal Marks: 20
Time:3Hrs
LearningObjective
1. The aim of the subject is to introduce the research problem and basic concepts of the ecological
management in tourism
2. The subject is providing the starting-points on the environmental management concepts
3. To develop the understanding regarding ecological management concepts in the companies
operating in the tourism industry
4. To help students get acquainted with genetic species and ecosystem diversity
5. To enable the students to understand that the attention is dedicated to the product concept or
ecological management issues from the view point of the companies operating in the tourism
industry and not from the destination viewpoint
Leaning Outcomes
1. Students will be able to identify a number of global environmental problems and explain the
principles, theories and application of environmental management in the hospitality industry.
2. Students will be able to analyze and evaluate the reasons why environmental management is
increasingly important in the hospitality industry. Students will critically assess and evaluate
different environmental programmemes in EMS.
3. Students will also be able to recognize and analyze the operational constraints and legal
obligations surrounding environmental performance in the hospitality industry.
4. Students will be able to interpret environmental theory and critically apply it to a case study
project. Students will be able to communicate and react proactively to the stakeholders in the
tourism industry in the areas of environmental management.
Unit I
Understanding Environment, Impacts - Meaning and Types, Global Impacts Economic Impacts:
National and, Local, Carrying Capacity,
Unit II
Social Impact of Tourism Cultural Impact, Artisans and Craft production
Unit III
Environmental Impacts- Wild life, Islands and Beaches, Hills and Mountains
Unit IV
Political Impacts- Ethics and Legislation, Sustainable Development- EIA Analysis

Suggested Readings:
• Chandra. R., Recent Trends in World Tourism, Akanksha Publishing House,

• Dharmarajan.S. and R. Seth, Tourism in India-Trends and Issues, HarAnand Publications Pvt.
Ltd. New Delhi, First edition.
• Gupta. S., World Tourism in New Millennium, ABD Publishers, Jaipur
• Kamra, K.K and M.Chand, Basics of Tourism-Theory, Operation and Practice, Kanishka
Publishers, New Delhi. First Edition. 2006.
• Maken. D. Strategies and Planning in Tourism and Industry, Adhyayan Publishers and
Distributors, Delhi, First edition.
• Puri M. and G.Chand, Tourism Management, Pragun Publications, New Delhi. First Edition.
2006.
• Sharma. R.B., World Tourism in 21st Century, Alfa Publications, New Delhi, First edition.
• Chandra.R., Recent Trends in World Tourism, Akanksha Publishing House.

21 BTTM 605 Field Trip Report Evaluation & Viva Voce
Evaluation & Viva Voce of Field Tour Report (External): 100
Course Outcomes
CO1 It helps students gain firsthand information regarding Destination/Event/Travel
Company
CO2 Helps them to see their future place in working world.
CO3 This helps the students to build their own itineraries and do the costing
CO4 Helps to understand the do’s and don’ts of the destination/event
The students will go for a destination in Haryana or Delhi only at their own as per his/her convenience.
After visiting the destination the student will submit a detailed report. The submitted report will be
evaluated by an external examiner followed by a viva voce examination.
Note: The Field Tour Report should include the following
• Detailed Tour Itinerary
• Brief about the Destination
• Various Attractions of the Destination
• Costing Details
• USP of the Destination
• Learning from the Visit
Following points must be taken into consideration while preparing the report
• All the report should be typed in Times New Roman
• Headings should be at 14 points and Should be Bold
• Main body should be at 12 points
• All the report should be Justified

21 BTTM 606 – Domestic and Heritage Tourism
External Marks: 80
Internal Marks: 20
Time:3 Hrs
1. This course has been designed to enhance knowledge about the domestic destination of India.
2. To provide comprehensive knowledge about core components of tourism in case study form about
Rajasthan, Himachal Pradesh, Uttrakhand, Jammu & Kashmir , Kerala, Maharastra, Madhaya Pradesh &
Golden Triangle.
3. To enrich student about the rich heritage of India by focusing on different dynasties, World
heritage sites of India with its management and significance.
4. To train the students in itinerary making of selected states prescribed in the syllabus.
Course Outcomes:
1. To enhance knowledge about the domestic destination of India.
2. The Case study approach will enhance the core components knowledge about Rajasthan, Himachal
Pradesh, Uttrakhand, Jammu & Kashmir, Kerala, Maharastra, Madhaya Pradesh & Golden Triangle.
3. Different dynasties, World heritage sites of India with its management and significance will enrich the
students’ knowledge.
4. Itinerary making of selected states help the students in acquainting the comprehensive domestic
destination knowledge.
Unit I
Domestic tourism in India, patterns and Characteristics of major tourist generating states &Tourist. Factors
affecting global and Regional tourist movements, demand forecasting and its significance.
Unit II
Case studies of Rajasthan, Himachal Pradesh, Uttrakhand, Jammu & Kashmir.
Unit III
Case studies of Kerala, Maharastra, Madhaya Pradesh & Golden Triangle.
Unit IV
Heritage of India: Maurya, Guptas, Medieval Period, Western & Southern Dynasties
World Heritage Sites of India, Heritage Management & its significance in Tourism.
Suggested Readings:
o Chand Mohinder, Kamra K.K : Basics of Tourism
o Tourism Statistics at a Glance 2008 & 2009 by Ministry of tourism Govt. Of
o Lonely Planet – India
o Road Atlas of India
o Indian Atlas
o Various Tourism Board Websites such as:
https://tourism.gov.in/
https://himachaltourism.gov.in/
http://www.jktourism.jk.gov.in/
https://uttarakhandtourism.gov.in
http://www.tourism.rajasthan.gov.in/
https://www.keralatourism.org/
https://www.maharashtratourism.gov.in/
https://www.mptourism.com/
https://upstdc.co.in/

21 BTTM 701 Research Methodology
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objectives
The course seeks to develop the following capabilities:
1. The ability to understand and integrate research methodologies and their appropriateness to
particular issues faced by tourism organizations
2. The ability to identify research questions relevant to the tourism industry
3. The ability to critically evaluate research undertaken by others and determine its relevance and
value
4. The ability to present research findings in relevant and innovative ways to suit a particular
audience
Learning Outcomes
As a result of undertaking this course, a student should be better able to:
1. Design a research project encapsulating the conceptual and practical aspects of research
2. Refine research design to meet the objectives and purpose of the project
3. Develop research instruments appropriate to research design
4. Write up a formal research report
Unit-I
Introduction to research methodology: Meaning, definition, characteristics and types ofresearch,
Methodology of research, formulation of research problem Research Design: Meaning, characteristics
of research design, steps in research design.
Unit II
Sampling Design and Data Collection: Meaning of sampling, aims in selection of a sample,Types of
sample design. Data collection –Meaning, types of data, methods of collecting primary data-
observation, interview and questionnaire, Sources of secondary data.
Unit III
Processing and Analysis of data: Editing, Coding, Classification and tabulation, Graphical
presentation of Data-Bar-chart, pie-chart and curves Interpretation of Data meaning, methods of data
analysis
Unit IV
Report Writing: Meaning, types and steps involved in writing report, layout of the research report,
mechanics of writing a research report, challenges of a good writing

Suggested Readings
• Kumar Ranjit: Research Methodology: A Step by Step Guide for Beginners, Sage Publication,
2014.
• Kothari C.R.: Research Methodology, New Age International, 2011.
• Shajahan S.: Research Methods for Management, 2004.
• Mustafa A.: Research Methodology, 2010.
• Thanulingom N : Research Methodology, Himalaya Publishing
• C. Rajendar Kumar : Research Methodology , APH Publishing
• Gupta Hitesh and Gupta S. L.: Research Methodology, International Book House, 2011.

21 BTTM 702 – Event Management
External Marks: 80
Internal Marks: 20
Time: 3 Hrs
Learning Objectives
5. To help students get acquainted with the meaning, concept, types and implications of the
event management and to enlighten them about the skills required for a good event planner.
6. To enable the students to understand the concept and design of event, elements of events
and to make aware the students about event infrastructure and negotiating contract with
event organizer.
7. To provide the students the firsthand knowledge about the nature and process of event
marketing and promotion
8. To develop the understanding regarding financial management of events and to make aware
the students regarding various safety and security consideration or crowd management and
evacuation in events.
Learning Outcomes
5. Gain the knowledge of events and its types and their implications.
6. To acquire the skills to professionally fit into the event planner business and how to develop
professionally.
7. To develop the competencies to start their own business in the fields event’s organizers and
to understand the process of event marketing and promotions.
8. Recognise the requirements of crowd management as well as understand the principles of
safety and security consideration.
Unit I
Events- Nature, Definition and scope, C’s of Events, advantage and disadvantage of Events,
Categories and Typologies, Skills required to be a good Event Planners.
Unit II
Concept and Design of Events, key elements of Events, Event Infrastructure, core concept, core people,
core talent, core structure, Set Objectives for the Event, Negotiating Contracts with event Organizers,
Venue, Media.
Unit III
Marketing & Promotion of Events: Nature of Event Marketing, Process of Event Marketing, The
Marketing Mix, Sponsorship. Promotion: Image/ Branding, Advertising, Publicity and Public Relation.
Unit IV
Financial Management of Events, Staffing, Leadership. Safety and Security: Occupational Safety and
Health, Incident Reporting, Crowd Management and Evacuation.
Suggested Readings:
• Coleman, Lee &Frankle, Powerhouse Conferences. Educational Institute of AH & MA.
• Hoyle, Dorf& Jones, Meaning conventions & Group business. Educational institute of AH &
MA.
• Lynn Van Der Wagen, Carlos, Event Management, Pearson, New Delhi.
• Fenich, Meetings, Exposition, Events and Convention, Pearson.
• Sanjay Singh Gaur, Sanjay V Saggere, Event Marketing Management, Vikas Publication, New
Delhi

21 BTTM 703- Travel Documentation
External Marks: 80
Internal Marks: 20
Time: 3Hrs
Learning Objectives
1. To develop the knowledge and understanding about passport
2. To develop the knowledge on foreign currency and its uses and management in tourism industry
and various rules and regulations regarding foreign currency
3. To develop the knowledge about VISAS
4. To develop the knowledge about Documents requirements for some destinations
Learning Outcomes
1. The students gain the knowledge about Passport, requirements, checklists, types, changes,
procedure ,tatkal scheme And fees, passport act and penalties under section 12 (1)B
2. The students gain the knowledge about Rules and regulations about eligibility, quantum and
documentation Required for Travel Out of India Foreign Exchange Management Act, Basic
Travel Quota, Foreign Exchange for Business Visits Travel Into India Foreign Currency, Indian
Currency, Process for Encashment of Foreign Currency
3. The students gain the knowledge about Documents for obtaining visa of major tourist
destinations of world including Health check documents, Types of visa, visa fees, , Refused or
Pending Visas, Destination Departure Records.
4. The students will gain knowledge about Tourist visa for New Zealand and Australia Tourist
Visa for Europe Tourist Visa of USA & Canada
Unit I
Passport
Passport, requirements, checklists, types, changes, procedure, tatkal scheme And fees, passport act
and penalties under section 12 (1) B
Unit II
Rules and regulations about eligibility, quantum and documentation required for Travel out
of India Foreign Exchange Management Act, Basic Travel Quota, and Foreign Exchange for
Business Visits Travel into India Foreign Currency, Indian Currency, Process for Encashment of
Foreign Currency
Unit III
Visas
Documents for obtaining visa of major tourist destinations of world including Health check
documents, Types of visa, visa fees, Refused or Pending Visas, Destination Departure Records.
Unit IV
Destinations
Tourist visa for New Zealand and Australia Tourist Visa for Europe Tourist Visa of USA & Canada

Suggested Readings
• Websites of UK, USA, Canada and Australia

• Websites of Indian ministries and offices related to foreign exchange

21BTTM 704
One Day Industrial visit/Event visit/Nearby attraction visit
Evaluation & Viva Voce of Field Tour Report (External): 100
Course Outcomes
CO5 It helps students gain firsthand information regarding Destination/Event/Travel

Company
CO6 Helps them to see their future place in working world.
CO7 This helps the students to build their own itineraries and do the costing
CO8 Helps to understand the do’s and don’ts of the destination/event
The students will go for a day excursion as per his/her own convenience to any nearby destination, any
event or visit to any travel company. After visiting the destination, event or Travel Company the student
will submit a detailed report. The submitted report will be evaluated by an external examiner followed
by a viva voce examination.
Note: The Field Tour Report should include the following
• Detailed Tour Itinerary
• Brief about the Destination/Event/Travel Company Visited
• Various Attractions of the Destination/Event/Departments of the Travel Company
• Transportation Details
• Costing Details
• USP of the Destination/Event/Travel Company
• Learning from the Visit
Following points must be taken into consideration while preparing the report
• All the report should be typed in Times New Roman
• Headings should be at 14 points and Should be Bold
• Main body should be at 12 points
• All the report should be Justified

21 BTTM 705 - International Tourist Destinations
External Marks: 80
Internal Marks: 20
Time:3Hrs
Learning Objectives
1. To make the students aware about the various destinations located in Far East
2. To enable students to understand about the various destinations located in Africa and Middle
East region
3. To help students get acquainted with knowledge of various destinations located in Europe
4. To provide student the knowledge about the tourist destination located in Americas Region
Learning Outcomes
After the completion of course the students will be able to.
1. Gain the knowledge about the various destinations located in Far East
2. To understand about various destinations located in Africa and Middle East region
3. To gain the knowledge about various destinations located in Europe.
4. To gain the information aboutthe tourist destination located in Americas Region.
Unit I
Tourist Attractions of Singapore, Malaysia, Thailand, Australia and China
Unit II
Tourist Attractions of Dubai, Mauritius, South Africa, Kenya and Tanzania
Unit III
Tourist Attractions of Switzerland, France, United Kingdom, Germany amd Italy
Unit IV
Tourist Attractions of Eastern Part of USA, Western Part of USA, Canada and Brazil
Suggested Readings:
1. Chand Mohinder, Kamra K.K : Basics of Tourism
2. Tourism Statistics at a Glance 2008 & 2009 by Ministry of tourism Govt. OfIndia
3. Lonely Planet – Singapore, Malaysia, Thailand, China, Hong Kong, Australia,New Zealand,
UK, France, Switzerland, Germany, Italy, Greece, Austria,USA, CANADA, Brazil, UAE, South
Africa, Kenya, Tanzania
4. Various Tourism Board Websites such as.
a. http://www.yoursingapore.com
b. http://www.tourism.gov.my/
c. http://www.tourismthailand.org/
d. http://www.tourismchina.org/
e. http://www.discoverhongkong.com/login.html
f. http://www.tourism.australia.com/en-au/
g. http://www.tourismnewzealand.com/
h. http://www.southafrica.net/sat/content/en/in/home
i. http://www.tourism.go.ke/
j. http://www.dubaitourism.ae/

21 BTTM 706: Writing Skills & Travel Media
External Marks: 80
Internal Marks: 20
Time:3 Hrs
Learning objectives
1. To understand concept, importance and characteristics of Travel Media.

2. To understand the role of Social Media with its merits & demerits.
3. To study the concept, Skills, Significance of creative writing for budding travel professionals.
4. To enhance the students’ knowledge about the Laws and Ethics for Travel Writing.
Learning Outcomes
1. To enhance writing skills about Travel Media.
2. To elaborate the different dimensions of Social Media.
3. Creative writing helps the budding travel professionals in shaping their career.
4. Laws and Ethics of Travel Writing familiarize the students about tourism business moral values with
healthy practices.
Unit -I
Travel Media: Concept, Importance and Characteristics. Role of Digital Travel Media- Case Study of Incredible
India, Rajasthan, Kerala, Madhya Pradesh & Dubai. Career opportunities in Travel Media.
Unit-II
Introduction of Social Media, Types, Characteristics. Role of Social Media: Facebook, What’s App, Twitter,
Instagram etc. in promotion of Travel & Hospitality Industry, Merits & Demerits of Social Media. Skills required
for becoming a travel blogger & Food Critics.
Unit-III
Creative Writing: Concept, Skills, Significance. Skills for writing Electronic Communication like: e-mail to Govt.,
Customers, tourism vendors and employees for different operational work. Writing Skills for Travel Reportage in
NEWS Paper, Magazines and e-magazines.
Unit-IV
Laws and Ethics for Travel Writing/Travel Blogger & Travel Publicity. Role of Travel Advertisement in the
promotion of Tourism & Hospitality Industry. Brochure/ Leaflet designing, Strategies for Travel Advertisement.
Syllabus books
• Magazines of Airlines, Hotels & Tourism Organisations.
• Hand Book of Journalism & Mass Communications by V.S. Gupta, Vir Bala Aggarwal, concept
Publishers, New Delhi.
• Hospitality Biz India, Travel Biz Monitor
• Hotel Promotional Literatures
• Mass Communication Theory & Practice by Uma Narula, Hiranand Publication, New Delhi.
• Mass Communication, Wilbur Schram
• Outlook Traveler
• The Art of Travel: Essays on Travel Writing, Dodel, Philip
• Travel in the ancient world, Cason, Leonell, George Allen

• Understanding Media by Marshal McLuhan

BTTM- 8TH Semester
ON THE JOB TRAINING
Training Report - 200 Marks
Project Report - 200 marks
Total 400 Marks
21 BTTM 801 Training Report Evaluation & Viva Voce

Training Report - 200 Marks;
100 Marks for Training Report Evaluation
100 Marks for Viva Voce Based on Training Report (Jointly by Internal & External)
Learning Objectives
1. To enable students to gain relevant experience working within the tourism & hospitality
industry.
2. To enable students to develop and apply their practical and managerial skills in the working
environment in tourism industry.
3. To enable students to gather information and experience to both enrich and enhance the learning
process, as well as to develop them professionally according to the need of hospitality & tourism
industry .
4. To assist in the decision-making process of students in relation to the career direction they wish
to pursue.
5. To network and establish useful contacts for future employment/business opportunities.
6. To introduce the students with importance of interpersonal skills to lead/manage first-level

employees in any tourism related organization.
7. To explain the basic terms and definitions of cost calculations and apply them to decision-
making situations.
8. To enable the students to develop their sales and marketing skills
9. To forecast sales and expenses in a variety of tourism businesses.
10. To create a resume and cover letter that effectively highlights skills sought by potential
employers.
Learning Outcomes
1. Students will build practical skills that can apply to describe the roles and functions of a leader
in the hospitality & tourism industry.
2. Students will understand the roles and functions of various employees working at different
levels of a tourism unit.
3. Students will be able to understand the need for career planning, application of production
forecasting techniques and procedures in hospitality industry.
4. Students will be able to prepare various tour packages such as packages for domestic
destinations, international destinations and packages for Inbound tourists.
5. Develop leadership and management skills through group cooperation.
6. Improve ability to exercise judgment and critically analyze problems during the operation.
7. Apply and improve written, oral, and non-verbal communication skills.

8. To provide the student with a "real life" experience in the tourism & hospitality industry.
9. To provide the students with an experiential learning opportunity at various levels of
responsibility
Duration of Exposure: 20 weeks

Leave Formalities: I weekly off and festivals and national holidays given by the hotel. 10 daysmedical
leave supported by a medical certificate Leave taken must be made up by dong double shifts or working
on weekly offs. Attendance in the training would be calculated on the basis of Certificate issued by
Training Manager/ HR Manager/ Concerned Officer of the unit trained in. Industrial Exposure will
require an input of 120 working days (20 weeks x06 days = 12- days). Students who are unable to
complete a minimum of 45 days of industrial training would be disallowed from appearing in the term
and examinations. Students who complete more than 45 days of industrial exposure but are unable to
complete minimum 90 days due to medical reasons may make good during the vacations. Such students
will be treated as ‘absent’ in industrial training and results.
Once the student has been selected/ deputed for industrial exposure by the institute, he/she shall not
undergo IE elsewhere. In case students make direct arrangements with the hotel for industrial training,
these will necessarily have to be approved by the institute. Students selected through campus interviews
will not seek industrial exposure on their own. There will be no interchange of candidates from one
hotel/ training unit to other of their own. The on the job training in VIII semester can be with operational
training in reputed Travel & Tourism Firms, Fast FoodOperations, Airlines, Resorts, and similar
industry in accordance with course curriculum so as to enable a candidate sharpen his skills in his
functional area of choice in trade & help him in placements. Prior written approval to be taken from
the programmeme coordinator/ convenor/H.O.D for Industrial exposure in all semesters
Training Schedule:
VIII Semester the exposure shall be in one or More Departments based of choice of
functionalspecialization of a candidate & A Project need to be completed at the place of exposure after
prior approval from faculty coordinator/ HOD
Academic Credits for training shall be based on following
Log books and attendance, Approvals, Report and presentation, Project, Others as applicable
All trainees must ensure that the log books and appraisals are signed by the departmental/ sectional
heads as soon as training in a particular department or section is completed. Trainees are also advised
to make a report on the department of their choice in VIII Semester, on completion of training in that
respective department. A PowerPoint presentation (based on the report) should be made. This will be
presented in front of a selected panel from the institute and the industry. It should be made for duration
of 10 minutes. Marks will be awarded on this. The presentation should express the student’s experiences
in the department and what has he learned/ observed. (Refer to What to Observe Sheets for more details.)
Students have to submit the following on completion of industrial training to the faculty coordinator at
the institute:
1. Logbook;
2. Appraisals;
3. A copy of the training certificate.
4. IT Report on the department of his/her choice.
5. PowerPoint presentation on a CD, based on the training report.
6. Attendance sheet.
7. Leave card.
8. Project Report
15 BTTM 802 Project Report Evaluation & Viva Voce

Project Report - 200 marks,
100 Marks for Project Report Evaluation
100 Marks for Viva Voce Based on Project Report (Jointly by Internal & External)
Learning Objectives
The tourism & hospitality industry has long term implications on the economy, society, culture &
environment. It is required for the students of tourism management to understand how each and every
activity of tourism is related and affected therefore a project work is required to sharpen the research
skills, develop a practical understanding of the Hospitality system and attain some field experience etc.
The main purposes of Project Report are
1. Learn about various issues and challenges related to hospitality & tourism industry –
2. Learn how to evaluate the potential of various activities related to tourism and hospitality
3. Learn how to improve organizing & managerial skills.
4. Learning the application of research methodology.
Learning Outcomes
After doing the project the student shall be able to learn
1. To develop Critical thinking on the various issues and challenges related to hospitality &
tourism
2. To develop the future of every activities related to tourism
3. They shall be able to improve their writing skills, managerial skills etc.
4. They shall be able to practically apply the academic knowledge of research methodology
Project Report
Project Report:- As you know the diverse nature of tourism & hospitality industry & its long-term
implications on the economy, society, culture & environment. It is mandatory to do some project work
so as to sharpen your research skills, develop a practical understanding of the Hospitality system, attain
some field experience etc.
Students are required to prepare a project report on a topic of their choice approved from Faculty from
Institute/ Training Manager/Head of that Department (F.O/ F&Bs/ F.P/ A.Op) Computer Typed {Times
New Roman} compiled & Hard bound copy (Two print Copies) and One soft copy in C.D.
The Project report should include:-

• The First page should include Name of The Hotel, Project undertaken, your roll Number &
Name.
• Certificate by Candidate of genuine work.
• Acknowledgement.
• Certificate of approval.
• Introduction to the topic.
• Problem Definition – Need of the study
• Problem Definition
• Research objective
• List of Information
• Research Methodology - Research design
-Source of data
-Instrumentation of data collection
- Sampling Design
• Analysis, Findings & Interpretation.
• Suggestions & Recommendations.
• Conclusion or Silent Findings
• Limitation
• Bibliography
• Annexure
Selecting A Topic:-
Selecting a topic is the first issue. About the only thing you will be sure of should be that do you want
to write on a subject that directly relates to Hotels or is associated with tourism. A lot of thinking &
creativity is required at planning stage.
The purpose of project for you is to-
- Learn about various hospitality issues.
- Learn how to evaluate the potential.
- Improve organizing & managerial skills.
Sample themes of Research are:-

Accommodation Management-
- “Technology in Hotel Accommodation Services:- A case study of Hotel- ABC.”
Various topics can be selected suggested themes are-

- Surveying of Guest Behavior
- Surveying of Environment Conservation
- Surveying of Negative impacts of System
- Segmentation of Guest staying in unit.
- Profiling of Tourists/ Guests
- Comparative analysis of Tariff Strategies.
- Linkages amongst various constituents of Hospitality industry
- HRD- Policies of Unit/ Chain
‘BTTM–SYLLABUS, IHTM-MDU-Rohtak (2021Onwards) 70
- Cost Control in Housekeeping/ Kitchen
- Safety & Security Issues- Case studies
The above mentioned are simply few suggested topics. You are free to select a topic of your choice
with due consultation with the faculty member & from Operational Head of that area of the Unit you
are undergoing you training.
The Training/ Project Report will be submitted in the form specified as under:
a) The typing should be done on both sides of the paper (i nstead of single side printing)
b) The font size should be 12 with Times New Roman font.
c) The Training Report may be typed in 1.5 line spacing. But the References/Bibliography should
b e typed in single space.
d) The paper should be A -4 size.
e) Two copies meant for the purpose of evaluation may be bound in paper- and submitted to the
approved authority.
‘BTTM–SYLLABUS, IHTM-MDU-Rohtak (2021Onwards) 71

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Course Structure

BTTM – Bachelor of Tourism & Travel Management (Four Years)

Paper Subject Periods Evaluation Scheme

21BTTM403 M Medical Tourism 3 1 0 10 5 5 20 80 100 -- 100

21BTTM404 A Adventure Tourism-III 3 1 0 10 5 5 20 80 100 -- 100

21BTTM406 EEnvironmental Science Internal Qualifying paper as per UGC guidelines

5thSemester Industrial Exposure

21BTTM604 Impacts of Tourism 3 1 0 10 5 5 20 80 100 -- 100

21BTTM704 One Day Industrial -- -- -- -- -- -- -- -- 100 -- 100

* Internal Assessment (as per EC resolution no. 25 of 30/11/2011 is as follows):

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Guidelines for Paper Setting/ Exams

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To supplement above theoretical inputs.

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To supplement above theoretical inputs.

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3. To draft speech, presentations, creative writing, self-introduction and extempore.

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External Marks: 80 Internal Marks: 20

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• India -A Travel Survival Kit by Geoff Crowther&Others.Lonely Planet Publication.

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6. To introduce the students with importance of interpersonal skills to lead/manage first-level

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21BTTM 502 PROJECT REPORT