Bottega Veneta

CAPSULE COLLECTION A/W 2024
BOTTEGA
VENETA
SUSTAINABLE
BY LEONIE
CAPSULE
SCHLEICHER
COLLECTION
Figure 1: Bottega Veneta winter 2022 collection (Source: highxtar, 2022:online)

EXECUTIVE
S
Bottega Veneta's sustainable capsule collection is a ready-to-
wear collection that embodies the brand's commitment to
sustainability and ethical production, while showcasing the
U
company's innovative approach to fashion design through the
use of 3D-printing technology. Designed for women, the
collection aims to focus on environmental responsibility and
M
innovation through 3D-printing technology, while creating
beautiful, high-quality pieces that are sustainably and
responsibly produced using biodegradable and eco-friendly
M
materials and adhering to ethical labor practices. A unique
feature of the collection is the 3D-printed embellishment, which
can be customized according to the consumer’s needs. The
A
theme of the collection is inspired by the underwater
world and aims to draw attention to the conservation and
regeneration of coral reefs and the protection of marine
R
biodiversity. The collection includes sleek, trendy
and cutting edge pieces that appeal to different
fashion preferences and are available in different price
ranges. Furthermore, the collection will be available in
selected Bottega Veneta stores in fashion capitals
in Europe. Pop-up stores will also open in Milan, Y
London and Paris, built by using 3D-printing
technology. Transportation in the collection is
designed in an eco-friendly way to reduce the
ecological footprint. In addition, Bottega Veneta
is collaborating with the WWF organization to recycle
plastic waste from the sea in Italy and create exclusive and
unique 3D-printed artworks.
Figure 2: Bottega Veneta Pre-Fall 2022 (Source: Vogue, 2021: online)

TABLE OF CONTENTS
1 INTRODUCTION
2 DESIGN MANAGEMENT
2.1 THEME CONCEPT
2.2 COLOUR BOARD
2.3 RANGE PLAN PYRAMID & FURTHER EXPLANATIONS
2.4 SILHOUETTE BOARD
2.5 TECHNICAL SHEETS
2.6 FABRIC CHART
2.7 COLLECTION CRITICAL PATH
3 PRODUCTION MANAGEMENT
3.1 SOURCING (FABRICS & MATERIALS)
3.2 DISTRIBUTION
4 COSTING MANAGEMENT
5 SUPPLY CHAIN MANAGEMENT

5.1 PRODUCTION
5.2 MANUFACTURING & SOURCING
6 CONCLUSION
7 REFERENCES
8 ICONOGRAPHY
9 BIBLIOGRAPHY
10 APPENDIX
Figure 3: Kaia Gerber (Source: Harper’s BAZAAR, 2020:online)

Figure 4: Bottega Veneta campaign

(Source: dobedorepresents, 2020:online)
BOTTEGA VENETA
BOTTEGA VENET
1 INTRODUCTION
1
1 INTRODUCTION
The aim of the sustainable capsule collection for

Bottega Veneta is to create a line of clothing that
AIM embrodies the brand’s commitment to sustainability

and ethical production, while also showcasing the
company’s innovative approach to fashion design by
using 3D-printing technology.
The purpose of Bottega Veneta's sustainable capsule

collection for women is to focus on environmental
responsibility and innovation through 3D-printing
technology, while creating beautiful, high-quality
and customized pieces that are sustainably and
PURPOSE responsibly produced using biodegradable and eco-
friendly materials and adhering to ethical working
conditions. The collection aims to inspire other
brands to explore new, sustainable production
methods and promote innovative technologies in the
fashion industry.
The objectives of the sustainable capsule collection

for Bottega Veneta include minimizing the
environmental impact of the fashion industry,
OBJECTIVES improving social responsibility through fair pay and

safe working conditions, showcasing innovation and
technology, educating consumers about sustainable
fashion, and promoting long-term sustainability by
producing durable, high-quality garments.
Table 1: Aim, purpose and objectives of the project
RESEARCH METHOLOGY
In this project, both secondary and primary research were used as research methods to support the decisions. Thus,
an observation was conducted at the Bottega Veneta store in Paris, and a survey of seventy-eight people was
conducted as part of the business planning project to determine customer needs and adapt the project accordingly.
These research methods have helped to enable informed decision-making and to design a collection that meets
customers' preferences and requirements.
2
OTTEGA VENETA
BOTTEGA VENETA
Figure 5: Bottega Veneta campaign 2

(Source: The Impression, 2020:online)
2 DESIGN MANAGEMENT
3
The underwater world is

inexhaustible source of inspiration for
an
2.1
designers and artists. The diversity of
colours and shapes found in this
T
mysterious and fascinating ecosystem H
is breathtaking. For Bottega Veneta's
capsule collection, the underwater E
world was not only a source of
inspiration, but also an opportunity to M
highlight the theme of sustainability.
The coral reefs, pearls and fish found
E
in this world are living examples of the
fragile balance in nature. This
collection aims to draw attention to C
the conservation and regeneration of
coral reefs and the protection of O
ocean biodiversity. The theme also
offers a wealth of creative possibilities N
for designing using 3D-printing
technology and customization. Thus,
C
corals and pearls can be represented E
by the 3D-printed elements, and the
aesthetics of fish can be shown by the P
cuts, colours and patterns of the
products. T
“UNDER THE SEA“
4
Figure 6: Pearl makeup (Source: Pinterest, n.d.: online)
Figure 7: Three fishes (Source: Pinterest, n.d.:online)

Figure 8: Jellyfish dress salmon color (Source: Pinterest, n.d.:online)
Figure 9: Jellyfish dress blue (Source: Tumblr, 2020:online)
2.1 MOODBOARD
Figure 10: Shell (Source: Pixels, 2018:online)
Figure 11: Tentacle (Source: Pinterest, n.d.:online)
Figure 12: Pink coral (Source: Pinterest, n.d.:online)
Figure 13: Koi fish (Source: Displate, n.d.:online)
Figure 14: Corals (Source: Pinterest, n.d.:online)
Figure 15: Coral hair (Source: Hji, 2014:online)
Figure 16: Beige coral (Source: Pinterest, n.d.:online)
5
8
0
6
C
#
F
F
3
E
B
5
Figure 17: Pink makeup (Source: Pinterest, n.d.:online)

Figure 18: Pink corals left (Source: Pinterest, n.d.:online)
Figure 19: Zuzanna Bijoch (Source: FashionCow, 2014:online)
Figure 20: Valentino Fall 2022 (Source: Vogue, 2022:online)
Figure 21: Pantone (Source: Pinterest, n.d.:online)
2.2 COLOUR BOARD

Figure 22: Pink dress fashion week (Source: InStyle, 2017:online)
Figure 23: Pink corals right (Source: Pinterest, n.d.:online)
PRETTY IN PINK
6
13-1008 TCX
Figure 24: Coral dress (Source: Pinterest, n.d.:online)

Figure 25: Bottega Veneta bag (Source: Pinterest, n.d.:online)
Figure 26: Pantone (Source: Pinterest, n.d.:online)
2.2 COLOUR BOARD

Figure 27: Bella Hadid (Source: Pinterest, n.d.:online)
Figure 28: Pearl (Source: Pinterest, n.d.:online)
Figure 29: Shell (Source: Pixels, 2018:online)
Figure 30: Coral (Source: Pinterest, n.d.:online)
Figure 31: Rokh ready-to-wear (Source: Vogue, n.d.:online)
50 SHADES OF BEIGE
7
PMS 172 C # FA4616
Figure 32: Orange lips (Source: Sana’s Atelier, n.d.:online)

Figure 33: Jellyfish (Source: Pinterest, n.d.:online)
Figure 34: Octopus (Source: Themarginalian, n.d.:online)
2.2 COLOUR BOARD

Figure 35: Pantone (Source: Pinterst, n.d.:online)
Figure 36: Arise orange dress (Source: Bellanaijastyle, 2019:online)
Figure 37: Orange dress (Source: REFINERY29, 2016:online)
ORANGE IS THE NEW BLACK
8
2.3 RANGE PLAN PYRAMID &

FURTHER EXPLANATIONS
Bottega Veneta's capsule collection

includes basics, trendy and cutting-edge
pieces designed for different fashion
preferences. The basic pieces are
timeless and minimalist, reflecting the
brand's identity and containing no 3D-
printed elements. The trendy pieces
showcase the latest fashion trends, while
the cutting-edge pieces are innovative
and avant-garde. The items in the
cutting-edge category are particularly
eye-catching and unique due to their
fabrics, 3D-printed water snakes or fish
prints. In addition, the collection offers
items in different price ranges, with the
basic products without 3D-printed
elements found in the entry-level price
range, while the pieces with 3D-prints
can be found in the middle and exit price
ranges. The articles in the last price
category are top-of-the-line products
that are more expensive to produce due
to special cuts, materials or prints.
Figure 38: Acne Studios coat (Source: I’ts nice that, 2020:online)
Figure 39: Watersnake dress (Source: Pinterest, n.d.:online)
9
CUTTING
EDGE
Oversized leather
coat
Maxi dress
Maxi skirt
Oversized
blazer
TRENDY
Midi leather
Suit pants dress
Corset top
Pleated pants
Neckholder body CORE/ BASIC
Longsleeve
Table 2: Range plan pyramid style

10
EXIT
PRICE
Oversized
Oversized leather coat
blazer
Maxi dress
Midi leather dress
Suit pants
MID PRICE
Maxi skirt
Pleated pants
ENTRY PRICE Corset top

Longsleeve
Neckholder body
Table 3: Range plan pyramid price

11
Table 4: Range plan table

Beige: Pantone 13-1008 TXC
Pink: Pantone 806C # FF3EB5
Orange: Pantone PMS 172 C # FA4616

12
Figure 40: Beige blazer left (Source: Pinterest, n.d.:online)

Figure 41: Zendaya wears blazer (Source: Pinterest, n.d.:online)
2.4 SILHOUETTE BOARD

Figure 42: Bella Hadid wears corset top (Source: Pinterest, n.d.:online)
Figure 43: Corset top right (Source: Pinterest, n.d.:online)
Figure 44: Model cinched trousers (Source: Pinterest, n.d.:online)
Figure 45: Hailey Bieber cinched trousers (Source: Vogue, 2022:online)
Figure 46: Snake earrings (Source: Multi Collection, n.d.:online)
Figure 47: High Heel (Source: Mode RSVP, 2019:online)
Figure 48: Sketch blazer (Source: own visualization, 2023)
Figure 49: Sketch suit pants (Source: own visualization, 2023)
Figure 50: Sketch corset top (Source: own visualization, 2023)
Figure 51: Arrow (Source: Canva, n.d.:online)
13
Bottega Veneta's sustainable capsule collection is a special selection

of garments that are not only stylish, but also eco-friendly. Each of the
three main pieces has been designed with 3D-printed elements that
offer a unique aesthetic while helping to reduce the environmental
footprint. A unique feature of the collection is the ability to wear the
garments with or without the 3D-printed embellishments, creating
different looks and styles. Thus, the products can be minimalistic on
the one hand but eye-catching on the other. In addition, customers
have the option to purchase the product with only the 3D-printed
embellishments which are included in the price. However, consumers
can also purchase just the 3D-printed embellishments in multiple
colour options for the suit pants and corset top to customize. This
customization option gives consumers the opportunity to create an
exclusive look that reflects Bottega Veneta's identity.
Figure 52: Jellyfish dress (Source: Pinterest, n.d.:online)
14

ARIELLE
SEASON AW 2024 FABRIC
STYLE NAME Arielle 99% organic cotton

1% spandex
Embellishment:
PRODUCT NUMBER 874691527 recycled plastic
Suit pants with 3D-printed

embellishments on legs
DESCRIPTION (embellishment: sea snake COLOR
snaking around leg and
pearls)
Pantone 13-1008 TXC

SIZE RANGE 34-46
EMBELLISHMENT
SIZE SAMPLE 36
Table 5: Technical sheet Arielle
STYLE DETAILS & DESIGN SPECIFICATIONS Pantone 806C # FF3EB5
FRONT VIEW/ SKETCH BACK VIEW/ SKETCH
Pantone PMS 172 C # FA4616
WHOLESALE RETAIL
928,57 EUR 2600 EUR
Figure 53: Pantone beige (Source: Pinterest, n.d.:online) PRICE PRICE
Figure 54 Pantone pink (Source: Pinterest, n.d.:online)
Figure 55: Pantone orange (Source: Pinterest, n.d.:online)
Figure 56: Sketch suit pants (Source: own visualization, 2023) Table 6: Technical sheet Arielle price
15

DORY
STYLE NAME Dory 99% organic cotton

1% spandex
Embellishment:
PRODUCT NUMBER 759131492 recycled plastic
Oversized blazer with

detachable scarf with
DESCRIPTION COLOR
fringe and 3D-printed
pearls
SIZE RANGE 34-46
SIZE SAMPLE 36 Pantone 13-1008 TXC
Table 7: Technical sheet Dory
STYLE DETAILS & DESIGN SPECIFICATIONS

WHOLESALE RETAIL
1785,71 EUR 5000 EUR
PRICE PRICE
Figure 57: Pantone beige (Source: Pinterest, n.d.:online)

Figure 58: Sketch blazer (Source: own visualization, 2023) Table 8: Technical sheet Dory price
16

PEARL
STYLE NAME Pearl

100% orange fiber
Embellishment:
recycled plastic
PRODUCT NUMBER 721658492
Corset top with 3D-printed

pearl embellishments on
DESCRIPTION the straps and waist belt. COLOR
The straps and belt are
removable.
Pantone 13-1008 TXC

SIZE RANGE XS-L
EMBELLISHMENT
SIZE SAMPLE S
Table 9: Technical sheet Pearl
STYLE DETAILS & DESIGN SPECIFICATIONS Pantone 806C # FF3EB5
Pantone PMS 172 C # FA4616
WHOLESALE RETAIL
392,86 EUR 1100 EUR
Figure 59: Pantone beige (Source: Pinterest, n.d.:online) PRICE PRICE
Figure 60: Pantone pink (Source: Pinterest, n.d.:online)
Figure 61: Pantone orange (Source: Pinterest, n.d.:online)
Figure 62: Sketch corset top (Source: own visualization, 2023) Table 10: Technical sheet Pearl price
17
Polylactic acid (PLA)

5.8%
Piñatex
14.2% Organic cotton
29.7%
Spandex
1.3%
Orange fiber
10%
Recycled polyester
13%
Lyocell
26% Table 11: Pie chart fabrics
PIE CHART
PIE CHART
2.6 FABRICS CHART
18
2.7 COLLECTION CRITICAL PATH
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Trend Forecast &

Trend Forecast
Analysis
Themes Research
Design & Style

Design
Management
Fabric Sourcing
Sketches and Technical
Range Plan Range Plan Building
Toile & Sampling
Product
Fitting
Management
Product OK Approval
Fashion Show
Collection
Presentation
Buying & Order
Production
Production Schedule
Management
Table 12: Technical sheet Pearl price
19
OTTEGA VENETA
BOTTEGA VENETA
Figure 63: Bottega Veneta campaign (Source: Pinterest, n.d.:online)
3 PRODUCTION MANAGEMENT
20
Organic cotton
The use of organic cotton in Bottega veneta's sustainable

capsule collection offers several advantages, which are
explained below. Organic cotton offers a lightweight and
breathable option for the blazer, a comfortable and durable
option for the suit pants, and a flowing and comfortable option
for the maxi skirt that feels soft against the skin. In addition,
organic cotton is a sustainable option because it is grown
without harmful pesticides and fertilizers, which is not only
better for the environment, but also for the health and safety of
farmers and workers (Sustainable Jungle, 2022:online).
Furthermore, organic cotton is grown using more sustainable
methods, which helps to preserve soil quality and reduce water
consumption. Organic cotton uses less water, is safer for
farmers and workers, promotes biodiversity, and is softer and
hypoallergenic (The Level Collective, n.d.:online). Certifications
for organic cotton such as GOTS, OCS and BCI ensure that
sustainable practices are used in cultivation and processing
(Textile Exchange, n.d.:online).
Figure 64: Organic cotton (Source: Project Cece, 2021:online)
21
Orange Fiber
Orange Fiber is a sustainable fabric made from

by-products of the citrus industry, eliminating
waste and promoting a circular economy (Cikis
Studio, 2022:online). It also offers functional
benefits such as a soft and silky texture,
breathability and versatility in terms of dyeing
and printing. These properties make Orange
Fiber a suitable alternative to silk for making
garments such as corset tops that require a
luxurious and delicate look. Orange Fiber works
perfectly for Bottega Veneta's Capsule
collection and still offers quality and style due
to its many sustainable and functional benefits.
Figure 65: Orange Fiber (Source: Orange Fiber, n.d.:online)
22
Piñatex
Piñatex is a sustainable fabric made from pineapple leaves,

which offers several advantages for its use in the collection.
Using pineapple leaves as a raw material reduces the need for
additional resources and supports waste reduction. Piñatex is
eco-friendly, vegan, animal cruelty free, biodegradable,
durable, versatile and supports local communities (Your
Sustainable Guide, n.d.:online). The inclusion of Piñatex in the
collection offers many benefits, especially in terms of
sustainability and ethics. By choosing Piñatex, Bottega Veneta
can demonstrate its commitment to sustainability and
environmental protection. The PETA-Approved Vegan
certification offers Bottega Veneta the opportunity to show its
customers that its leather-like garments are made from
sustainable materials. In addition, the fabric blend of piñatex
with polylactic acid used in the collection makes the material
more resistant and increases durability.
Figure 66: Piñatex (Source: Haeckels, n.d.:online)
23
Polylactic acid (PLA)
Polylactic acid (PLA) is produced from renewable resources

such as corn starch, sugar cane or tapioca roots and is a
biodegradable and compostable material (Bioplastic News,
n.d.:online). Due to this production from natural materials and
its lower environmental impact compared to conventional
synthetic materials, PLA is an environmentally friendly
alternative and therefore suitable for sustainable collection. In
addition, PLA offers a number of positive properties, such as
versatility and high comfort due to its excellent breathability
(Bioplastic News, 2020:online). When combined with piñatex,
PLA can provide durability and structure, making it suitable for
the production of leather-like garments.
24
Lyocell
Lyocell is a versatile and sustainable fabric produced in a

closed-loop production process to minimize waste and harmful
chemicals (Trvst, 2021:online). A leading brand of Lyocell is
Tencel, which is made from eucalyptus trees from certified
forests without pesticides, fertilizers or irrigation. Compared
to other fabrics, the production process also uses less water
and energy, making it a more sustainable choice for fashion
brands (Munique, 2021:online). To confirm the sustainability
and safety of Lyocell fibers and fabrics, there are various
certifications such as FSC, GOTS, EU Ecolabel and Oeko-Tex.
These certifications guarantee that the fibers and fabrics have
been produced under strict social and environmental criteria.
Lyocell is not only sustainable, but also soft, comfortable,
breathable and moisture-wicking, which makes it a good
choice for the tight-fitting pieces in the collection. Due to its
good elasticity, the garment made of Lyocell adapts to the
shape of the body and is therefore very comfortable to wear.
25
Recycled polyester
Recycled polyester is a sustainable option made from used

plastic waste and has similar properties to commercial
polyester. In the collection, it is a lightweight and durable
option for pleated pants and a soft and flowy option for dresses.
In addition, recycled polyester reduces waste, energy
consumption and greenhouse gas emissions, making it a more
sustainable option for the textile industry (Fashion United,
2018:online). So using recycled polyester can help create a
more sustainable collection, reduce waste and protect
resources.
Spandex
Spandex is a material that is often used for its functional

properties, particularly its elasticity and stretch. However, since
it is only used to a small percentage as an admixture to other
materials in Bottega Veneta's sustainable collection, it will not
be discussed in detail in this paper.
26
Recycled plastic
Bottega Veneta's sustainable Capsule

Collection uses recycled plastic salvaged
from the sea in Italy in collaboration with
WWF. The recycled plastic is used as
material for the embellishments and pieces,
which are made with 3D-printing
technology. Using recycled plastic has many
benefits, including reducing pollution and
promoting a sustainable future. The 3D-
printing process allows the company to
specifically and precisely manufacture the
parts it needs, reducing the consumption of
materials and resources. In addition, the
recycled plastic from the ocean reflects the
theme of the collection, thus drawing Figure 67: Plastic bag (Source: Pinterest, n.d.:online)
attention to environmental pollution. The

use of recycled plastic and 3D-printing
technology offers an innovative and eco-
friendly alternative to traditional materials
and manufacturing processes,
demonstrating Bottega Veneta's spirit of
innovation.
27
3.2 DISTRIBUTION
The capsule collection will be available in selected Bottega Veneta

stores in the fashion capitals of Europe. In addition, three pop-up stores
will open in Milan, London and Paris, built using 3D-printing technology.
This strategy builds on the success of Bottega Veneta's previous pop-
up stores, which have raised awareness of the brand. The stores will be
decorated with eye-catching 3D-printed elements inspired by the
collection's theme to attract attention and drive sales. In addition,
artificial intelligence mirrors will be installed to allow customers to
customize and virtually try on pieces in order to enhance the customer
experience. Moreover, the 3D-printed elements can be purchased as
individual pieces in various colours in the stores. The collection will be
strictly limited to achieve a level of exclusivity that is already part of
Bottega Veneta's sales strategy and helps the brand be perceived as a
high-end brand, increasing its value and appeal to customers.
Figure 68: Jellyfish decoration (Source: Pinterest, n.d.:online)

Figure 69: Bottega Veneta store (Source: Retail design blog, 2018:online)
28
3.2 DISTRIBUTION
The use of high quality materials and craftsmanship in

the production of garments is a fundamental principle
of Bottega Veneta and is continued in the collection
and extended by the use of more sustainable materials.
Bottega Veneta uses sustainable packaging materials
and reduces the size of boxes to avoid waste. The
packaging of the capsule collection is also made from
recycled materials to reflect the essence of the
collection. In addition, transportation is made eco-
friendly to reduce the carbon footprint. By working
with eco-friendly suppliers and using materials from
sustainable sources, the ecological impact in the
supply chain is reduced. Bottega Veneta is currently
working to improve the traceability of raw materials
and products in the supply chain, which will allow
customers to have a transparent insight into the origin
of the products in the Capsule Collection. Presently,
Bottega Veneta is addressing two important aspects of
sustainability: the circular economy and the reduction
of plastic (Vogue Business, 2023:online). By
manufacturing the 3D-printed elements from
recycled plastic waste from the sea in Italy,
the use of conventional plastic is avoided
and an environmentally friendly alternative
is created.
Figure 70: Bottega Veneta runway (Source: Highsnobiety, 2022:online)

Figure 71: Bottega Veneta packaging (Source: Pinterest, n.d.:online)
29
OTTEGA VENETA
BOTTEGA VENETA
Figure 72: Bottega Veneta campaign (Source: models, 2022:online)
30
31
OTTEGA VENETA
BOTTEGA VENETA
Figure 73: Bottega Veneta campaign (Source: Fashion Gone Rouge, 2023:online)
5 SUPPLY CHAIN MANAGEMENT
32
5.1 PRODUCTION
I decided to produce the sustainable Capsule Collection in Bottega

Veneta's workshops in Italy to maintain control over product quality
and ensure it meets the brand's high standards. Production in Italy
offers shorter lead times and access to the expertise of local artisans,
which is in line with Bottega Veneta's values and the image associated
with "Made in Italy." This demonstrates the brand's commitment to
quality, sustainability and social responsibility, and appeals to
conscious consumers, who identify with the brand's values. The
collection features 3D-printed embellishments made from recycled
plastic, minimizing waste by using only the necessary amount of
material. The 3D-printing process was outsourced to Materialise, a
company with extensive experience and expertise in the field to ensure
high-quality products. After a final quality check, the items are shipped
directly to selected Bottega Veneta stores to reduce shipping
distances. The production process is filmed and integrated into the
marketing strategy to give consumers an exclusive insight into the
production of their purchased products and to educate them about the
new sustainable 3D-printing technology.
Figure 74: Production (Source: Pinterest, n.d.:online)
33
5.2 MANUFACTURING & SOURCING
The materials for the sustainable collection are sourced from domestic
and European suppliers to ensure that the garments meet Bottega
Veneta's high standards. Sourcing locally reduces transportation and
therefore greenhouse gas emissions, supports local economies and
creates jobs. Sourcing within Europe allows for a greater variety of
materials and more sustainable practices through a wider selection of
forward-thinking suppliers. In addition, some fabrics in the collection
are new and innovative, so sourcing domestically is not possible.
Controlled and transparent sourcing enables compliance with
sustainable and ethical practices and ensures the high quality of the
fabrics. Fabrics to be processed are transported to Italy by rail to
reduce the environmental footprint and protect the oceans. This
responsible sourcing of materials and promotion of sustainable
practices throughout the supply chain allows Bottega Veneta to
demonstrate its forward-thinking approach as a luxury brand with this
collection. At the heart of the collection is the use of 3D-printing
technology to create embellishments made from recycled plastic
found in the ocean. Bottega Veneta will collaborate with the WWF
organization to recycle plastic waste from the sea in Italy to create
exclusive and unique works of art. These plastics must first be recycled
and transformed into granules before they can be processed with the
3D-printer, which requires more time for the production process.
34
Figure 75: Bottega Veneta campaign

(Source: dobedorepresents, 2020:online)
BOTTEGA VENETA
BOTTEGA VENET
6 CONCLUSION
35
6 CONCLUSION
In summary, the survey and observation of the Bottega Veneta store in
Paris provided many valuable insights for the introduction of a
sustainable capsule collection for Bottega Veneta, leading to informed
decisions. By expanding its brand portfolio to include a sustainable
collection, Bottega Veneta has the opportunity to demonstrate its
ecological responsibility and innovation in the fashion industry. Through
the use of 3D-printing technology and eco-friendly materials, the
collection highlights the potential of sustainable production methods for
creating high-quality and stylish garments. The underwater inspiration
and collaboration with the WWF organization also raise awareness of the
environmental impact on oceans, prompting consumers to reflect on
their choices. Additionally, the customization of 3D-printed pieces offers
the possibility of creating exclusive looks and variations, enhancing the
customer experience. As the fashion industry continues to face pressure
to improve its ecological and social impact, Bottega Veneta's sustainable
capsule collection can serve as a model for other brands. The collection
demonstrates the potential of sustainable practices and technologies,
while also promoting consumer education and awareness. However,
Bottega Veneta should not rest on this capsule collection alone but
should continue to seek solutions for sustainable thinking. Looking to the
future, Bottega Veneta has the opportunity to push the boundaries of
sustainable production methods further and incorporate new
technologies and materials. Additionally, various environmental themes
can be incorporated as part of further collections, serving both as
inspiration and as a means of raising public awareness. By prioritizing
sustainability, Bottega Veneta can contribute to addressing the global
challenges of climate change and environmental destruction, while
creating beautiful and timeless fashion.
36
TTEGA VENETA
Figure 76: Bottega Veneta

campaign (Source: Fashion Gone
Rouge, 2023: online)
BOTTEGA VENET
7 REFERENCES
37
References
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pla-dis-advantages/
Bioplastic News (no date) Polylactid acid or Polylactide (PLA). [Online] [Accessed on 1st
March 2023] https://bioplasticsnews.com/polylactic-acid-or-polylactide-pla/
Craft, C. (no date) What is Piñatex Fabric? Is it really sustainable? [Online] [Accessed on 18th
February 2023] https://yoursustainableguide.com/pinatex-fabric/
Munique. (2021) Sourcing sustainable denim at resource. 12th July. [Online] [Accessed on 17th
February 2023] https://www.munique.blog/en/resource-sustainable-denim/
Okafor, J. (2023) What is Lyocell Fabric? Sustainability, Pros, and Cons. 17th January. Trvst.
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38
TTEGA VENETA

BOTTEGA VENET
8 BIBLIOGRAPY
39
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BOTTEGA VENET
9 ICONOGRAPHY
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TTEGA VENETA

BOTTEGA VENET
10 APPENDIX
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STORE OBSERVATION BOTTEGA
VENETA PARIS FAUBOUR ST.
HONORÉ
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SURVEY
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CAPSULE COLLECTION A/W 2024

Figure 1: Bottega Veneta winter 2022 collection (Source: highxtar, 2022:online)

Figure 2: Bottega Veneta Pre-Fall 2022 (Source: Vogue, 2021: online)

5 SUPPLY CHAIN MANAGEMENT

Figure 3: Kaia Gerber (Source: Harper’s BAZAAR, 2020:online)

Figure 4: Bottega Veneta campaign

The aim of the sustainable capsule collection for

AIM embrodies the brand’s commitment to sustainability

The purpose of Bottega Veneta's sustainable capsule

The objectives of the sustainable capsule collection

OBJECTIVES improving social responsibility through fair pay and

Table 1: Aim, purpose and objectives of the project

Figure 5: Bottega Veneta campaign 2

The underwater world is

Figure 7: Three fishes (Source: Pinterest, n.d.:online)

Figure 17: Pink makeup (Source: Pinterest, n.d.:online)

2.2 COLOUR BOARD

Figure 24: Coral dress (Source: Pinterest, n.d.:online)

2.2 COLOUR BOARD

PMS 172 C # FA4616

Figure 32: Orange lips (Source: Sana’s Atelier, n.d.:online)

2.2 COLOUR BOARD

ORANGE IS THE NEW BLACK

2.3 RANGE PLAN PYRAMID &

Bottega Veneta's capsule collection

Neckholder body CORE/ BASIC

2.3 RANGE PLAN PYRAMID &

Midi leather dress

ENTRY PRICE Corset top

2.3 RANGE PLAN PYRAMID &

Table 4: Range plan table

2.3 RANGE PLAN PYRAMID &

Figure 40: Beige blazer left (Source: Pinterest, n.d.:online)

2.4 SILHOUETTE BOARD

2.5 TECHNICAL SHEETS

Bottega Veneta's sustainable capsule collection is a special selection

Figure 52: Jellyfish dress (Source: Pinterest, n.d.:online)

2.5 TECHNICAL SHEETS

SEASON AW 2024 FABRIC

STYLE NAME Arielle 99% organic cotton

Suit pants with 3D-printed

Pantone 13-1008 TXC

Table 5: Technical sheet Arielle

STYLE DETAILS & DESIGN SPECIFICATIONS Pantone 806C # FF3EB5

FRONT VIEW/ SKETCH BACK VIEW/ SKETCH

Pantone PMS 172 C # FA4616

2.5 TECHNICAL SHEETS

SEASON AW 2024 FABRIC

STYLE NAME Dory 99% organic cotton

Oversized blazer with

SIZE RANGE 34-46

SIZE SAMPLE 36 Pantone 13-1008 TXC

Table 7: Technical sheet Dory

STYLE DETAILS & DESIGN SPECIFICATIONS

Figure 57: Pantone beige (Source: Pinterest, n.d.:online)

2.5 TECHNICAL SHEETS

SEASON AW 2024 FABRIC

STYLE NAME Pearl

Corset top with 3D-printed