1

Summer Training Project Report

on

“FINANCIAL ANALYSIS
OF
VERKA MILK PLANT .”

Submitted to

I.K. GUJRAL PUNJAB TECHNICAL UNIVERSITY

KAPURTHALA

In partial fulfillment of the requirement for the

award of degree of

Master of Business Administration (MBA)

SUBMITTED BY:- shelza tyagi SUPERVISISOR: Dr ruhani Mahajan

roll no:-2317591

. 1

MBA DEPARTMENT CHANDIGARH BUSINESS SCHOOL OF ADMINISTRATION,LANDRAN,

MOHALI 2022-24
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STUDENT DECLARATION
I, “SHELZA TYAGI”, hereby declare that I have undergone my summer training at “VERKA MILK PLANT.”
from (20st JUNE, 2024) to (05th AUGUST, 2024). I have completed a research project tilted “FINANCIAL
ANALYSIS OF VEERKA MILK dairy ” under the guidance of Mr.NAVDEEP. PUNJ

Further I hereby confirm that the work presented herein is genuine and original and has not been
published elsewhere.

SHELZA

FACULTY DECLARATION

I hereby declare that the student Mr. / Ms SHELZA TYAGI of MBA (II) has undergone

his/her summer training under my periodic guidance on the Project titled“ (FINANCIAL
3

ANALYSIS OF VERKA MILK PLANT”at ropar district mohali Punjab Chandigarh. Further I hereby

declare that the student was periodically in touch with me during his/her training period and

the work done by student is genuine & original

SIGNATURE:-

NAME:-
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ACKNOWLEDGEMENT
5

I am writing to express my gratitude for having the opportunity to complete my summer

internship at Verka Mohali Dairy. The experience has been rewarding and enlightening and I am

honored to be a part of your organisation. I would like to thank the entire Verka Mohali Dairy

Products team for their guidance and support during my internship. Special thanks to my report

guide prof. Mr, Navdeep sir who helped me to cope up with the problems that I face during the

preparation of final summer internship project report Incredibly insightful exposure to all aspects

of the dairy industry, from production processes to quality control, from marketing strategies to

accounting techniques and most importantly to manage the financial activities

I am very proud to contribute to the preparation and presentation of my final report, which

reflects the knowledge and skills I gained during my internship. The encouraging and

collaborative working environment at Verka Mohali Dairy made me feel really like a member of

the team. I will love the experience and advice I get here as I continue my education and career.

Thank you again for this wonderful experience.

ABSTRACT/EXECUTIVE SUMMARY

During my summer internship at Verka Mohali Dairy, I had the opportunity to work in the

accounts and finance department for the role of senior accounting executive who was on leave

for two months. This internship taught me specific techniques to maintain accounts and

responsibilities of preparing reports, which led to better results of knowledge in field of

accounting and finance The role of an accounting executive can be both exciting and

challenging. From the first day, I was entrusted with the accounting of the business, the

management of the accounts payable and receivable, and the management of the inventory that

were sent to their 6 milk fed (mohali,morinda, ropar, noorpur bedi,lalru, jhingri).the
6

responsibility was given to me is to record the sales, quantity received and maintain of opening

and closing stock in first week of my internship .During my internship, the support and

cooperation of the staff at Verka Mohali Dairy Products played a vital role in my growth. The

team is always willing to guide and guide me and make me feel like an important part of the

department. One of the most important aspects of my internship was the opportunity to

participate in the preparation of the financial statements and preparation of weekly and monthly

reports. Assisting accountants in collecting and analyzing financial information has made me

understand the importance of financial reporting in the decision-making process and evaluation

of all food products. Also I was given the responsibility of recording all the invoices and in SAP

accounitng software and also learn various advanced excel techniques to summary the given

data.

However, this internship is not without its challenges. As a change from time to time, I feel

pressured to write for financial professionals. Sometimes I come across difficult financial

transactions that require careful analysis and attention to detail. However, the support and

guidance of my team has allowed me to overcome these challenges and grow personally and

professionally. The two months I spent at Verka Mohali Dairy were transformative.

The experience gained during the internship improved my accounting skills and gave me a

deeper understanding of the financial environment of the company. I learned the importance of

good communication, time management and teamwork in a professional environment, which are

important qualities in accounting.

The internship is over and I look back with gratitude and a sense of accomplishment. The team

trusted me to do important work in accounting and their advice was important to my

7

development. I left Verka Mohali Dairy with a wealth of knowledge and a new passion for an

accounting and financial management career.

TABLE OF CONTENTS

Chapters Contents Page no.

1 Introduction

2 Learning Objectives/InternshipObjectives

3 Industry analysis(verka Mohali industry. )

(including market size, Market share, Industry
growth, SWOT analysis of the industry)
4 Company analysis of Verka Mohali dairy

5 Functional profile analysis

6 Brief industrial analysis of verka mohali milk

plant
7 Key findings and learning outcomes to be provided
in the report.
8 Feedback during internship.

9 Conclusions

10 Limitations

11 Bibliography

INTRODUCTION
8

1.1 INTRODUCTION OF INDUSTRY

The Punjab State Cooperative Milk Producers’ Federation Limited popularly known as

MILKFED Punjab, came into existence in 1973 to boost the dairy farming in the State by value

addition and marketing of produce on one hand and to provide technical inputs to the milk

producers for enhancement of milk production on the other hand. Although the federation was

registered much earlier, but it came to real self in the year 1983 when all the milk plants of the

Punjab Dairy Development Corporation Limited were handed over to Cooperative sector and the

entire State was covered under Operation Flood to give the farmers a better deal and our valued

customers better products. Today, when we look back, we think we have fulfilled the promise to

some extent. The setup of the organization is a three tier system, Milk Producers Cooperative

Societies at the village level, Milk Unions at District level and Federation as an Apex Body at

State level. MILKFED Punjab has continuously advanced towards its coveted objectives well

defined in its byelaws. First verka Milk Plant of the State was setup near the Amritsar . The

brand name of Milk and Milk Products was adopted as verka. Commissioning of the Plant was

done by Dairy Development Corporation in 1974.

● OBJECTIVES OF MILKFED

1. To provide remunerative prices to milk producers by value addition and marketing of produce.
9

2. To provide technical inputs for enhancement of milk production on the other hand.

3. To carry out activities for promoting production, procurement processing and marketing of

milk and milk products for economic development of the farming community.

4. To purchase and/or erect buildings, plants, machinery and other ancillary equipment to carry

out business.

● ACHIEVEMENTS OF MILKFEED

On the basis of quality with efficient administration, MILKFED has not only established new

mile stone of providing services to Dairy farmers but scaled new heights in delighting esteemed

customers also.

1. MILKFED is providing technical input services like animal healthcare, supply of quality cattle

feed, fodder seeds etc. at the door steps of the dairy farmers under its Productivity Enhancement

Programme.

2. For producing quality technical services MILKFED has established its own two cattle feed

plants having capacity of three hundred metric ton per day.

3. During the last 3 years, 8 Milk Plants and 2 Cattle Feed Factories of MILKFED, Punjab were

accedited with ISO9002 and IS-15000 (HACCP) Certification.

4. In view of today's interest of consumers in getting quality and safe products, MILKFED is

manufacturing quality milk and milk products as per International Standards and also exploring

the possibility of manufacturing milk products of consumer's choice.

10

5. MILKFED introduced liquid milk in new design packing with Mnemonic Symbol of

Cooperative Milk in all the District Milk Unions.

1.2 COMPANY PROFILE

(VERKA MOHALI DAIRY)

GENERAL FEATURES OF MILK PLANT MOHALI

● NAME - Verka Milk Plant.

● ADDRESS - Verka Milk Plant PHASE 6, Mohali Punjab

● RAW MATERIAL - Milk.

● PRODUCTS - Pasteurized milk, kheer, ghee, table butter Curd, milk powder, Cheese,

Milk Cake, Sweet flavoured milk, ice cream etc.

● WORKING HOURS - 24 hours (3 shifts).

● PLANT LAYOUT
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Milk plant Mohali is located in district ropar of Punjab. It is located on the national highway No

21 joining chandigarh with ropar, Jalandhar and Amritsar. It is situated in phase 6 of industrial

area, Mohali at a distance of about 8 km from chandigarh. Milk plant and its surroundings is an

industrial trade center. There is a seasonal river in north-west side of the plant and in west side is

located a village balongi. There is a great advantage as it is directly connected with national

highway which is facilitating all transportation.

CHAPTER 2

Learning Objectives/Internship Objectives

The primary objectives of my internship at Verka Mohali Dairy in the accounts and finance

department were multifaceted, aimed at gaining practical experience and honing my skills in the

field of accounting and finance. Firstly, I sought to understand the day-to-day operations of an

accounting department in a reputable organization like Verka Mohali Dairy. By actively

participating in financial transactions, recording entries, managing inventories and handling

accounts payables and receivables, I aimed to gain hands-on experience in various accounting

processes. Secondly, I aimed to develop a comprehensive understanding of financial reporting

practices. Assisting in the preparation of financial reports allowed me to analyze financial data,

interpret key performance indicators, and contribute to decision-making processes. Additionally,

I aimed to enhance my knowledge of compliance and regulatory requirements in the dairy

industry. This involved learning about taxation, financial auditing procedures, and adherence to

accounting softwares like tally prime and SAP. Moreover, I sought to foster effective

communication and collaboration skills by working alongside experienced professionals finance

12

department. I strived to contribute positively to the team's efforts and gain insights from their

expertise..

CHAPTER 3

Industry analysis(verka mohali dairy) (including market size,

Market share, Industry growth, SWOT analysis of the industry)

INTRODUCTION
Welcome to the exciting world of verka mohali dairy industry analysis! In this summer project,
we will delve into the realm of verka mohali dairy, exploring its significance, trends, and key
factors that shape the industry landscape of verka mohali dairy products are those that are
consumed frequently and quickly, such as food, beverages, toiletries, and household items. These
products play a vital role in our daily lives, and understanding the dynamics of the DAIRY
industry is crucial for businesses operating in this sector. During this project, we will conduct a
comprehensive analysis of the of verka mohali dairy, examining various aspects such as market
size, consumer behavior, competitive landscape, distribution channels, and emerging trends. By
studying the industry from multiple angles.

Our objectives for this project include:

Industry Overview: We will provide a comprehensive overview of the industry, highlighting
its importance in the global market and its contribution to the economy

Market Analysis: We will analyze the current market trends, growth drivers, and challenges
faced by the verka mohali dairy. This will involve assessing factors such as changing consumer
preferences, evolving demographics, and technological advancements

.Competitive Landscape: We will explore the competitive dynamics within the verka mohali
sector, examining key players, market share, and strategies adopted by industry leaders.
Additionally, we will identify potential opportunities for new entrants and evaluate the threat of
substitute products.

Consumer Behavior: Understanding consumer preferences and behavior is essential for Milk
products companies. We will investigate consumer trends, purchasing patterns, brand loyalty,
and the impact of social media and digital marketing on consumer decision-making.
13

Distribution Channels: The verka mohali industry relies heavily on efficient distribution
networks. We will examine the various distribution channels utilized by verka FMCG
companies, including traditional retail, e-commerce, and direct-to-consumer models. We will
assess tadvantages and challenges associated with each channel.

Emerging Trends: Finally, we will identify and analyze emerging trends in the milk products
producing industry, such as sustainability, health and wellness, e-commerce expansion, and the
influence of artificial intelligence and automation.By engaging in this summer project on verka
industry analysis, we aim to equip ourselves with valuable knowledge and insights into one of
the most dynamic and fast-paced sectors in the business world.
MARKET SIZE
Due to the constant demand for basic goods, milk products sector has a large market share. Many
factors contribute to the growth of the industry:

Global Consumption: verka mohali meets the daily needs and preferences of consumers all
over the world. As the global population continues to increase and the economy grows, spending
on IT continues to increase. Rising disposable incomes, urbanization and changing lifestyles are
driving economic growth.

Emerging Markets: Developing regions, especially Asia Pacific, Latin America and Africa,
play an important role in the growth of the milk products sector.

Market Report:
The milk products market is competitive with many players competing for market share. Here
are the key points to consider in the market share of the I consumption ndustry:

Dominating Players: Multinational companies effectively use their extensive distribution and
business to manage the verka mohali market.Companies such as Procter & Gamble, Nestle,
Unilever, The Coca-Cola Company and PepsiCo hold significant market shares in a variety of of
verka mohali dairy products.

Product Category Change: Market share of different of verka mohali dairy products. For
example, in the food and beverage segment, key players are shakes. cheese, butter and other
dairy products.. Each group has its own committee.

Regional Changes: Market shares also vary by region. Local and regional players often have a
stronger presence in a particular market. For example, some milk products companies in the
region may have a significant market share in the new market.
14

Strategy and Competitive Dynamics: milk products companies use a variety of strategies to
acquire and retain business. This includes new product development, business continuity,
mergers

Market Share
Moving from the constant demand for ready-made products, the verka industry has a huge

market share. With the impact of factors such as population growth, urbanization and

increasing disposable income, spending continues to increase globally. Developing

regions, particularly Asia Pacific, Latin America and Africa, are experiencing rapid economic

growth due to a growing middle class and urban population. Fast-moving consumer goods such

as food and beverages, personal care products, household goods, and tobacco keep the

economy stable and consistent by meeting daily and practical needs. With changing consumer

preferences and lifestyles, the milk production industry is expanding and presenting great
opportunities

for companies in the industry.

The milk products market is highly competitive, with numerous players vying for market share.
Here

are key points to consider regarding market share in the FMCG industry:

1.Dominating Players: Global companies are using wide distribution and product advantages

to dominate the milk products market. Companies such as amule, verka, Madhusudan,

2.Product Category Change: Market share of different milk products. For example, in the

food and beverage segment, key players are

Companies such as Procter & Gamble and Unilever have a large market share in personal

care.

Each group has its own committee.

3. Regional Changes: Market shares also vary by region. Local and regional players generally

have a stronger presence in the market. For example, some companies in the region may
15

have a significant market share in the new market.

4. Strategy and Competitive Dynamics: companies use a variety of strategies to acquire and
retain business.

This includes new product development, business continuity, mergers and acquisitions, pricing

strategies, marketing campaigns and quality delivery management. Competition is fierce and

companies are trying to differentiate their offerings and attract consumers' attention.

INDUSTRY GROWTH
Over the years, the industry has achieved economic growth under the influence of many

factors. Population growth, urbanization and rising living standards have accelerated the

expansion of the global market. As the economy grows, disposable income increases,

causing consumers to spend more on ready made products. In addition, the emergence of the

middle class in developing regions drives the growth of the industry, creating new

markets and opportunities. The business also benefits from advances in technologies such as

ecommerce and digital marketing, which facilitate easy access to products and improve

collaboration with customers.

In addition, dairy companies innovate and offer new and diverse products to meet changing

consumer preferences and trends. As a result, the industry continues to grow and is a key

driver of economic development and job creation in many countries

Here are some additional points elaborating on the industrial growth of the FMCG industry:

1.Emerging Markets: The industry has experienced significant growth in emerging

markets, particularly in regions such as Asia Pacific, Latin America, and Africa. Rapid

urbanization, population growth and the expanding middle class in these regions have created

a broader consumer base with increasing purchasing power. This has led to a rapid increase in

demand for consumer goods and business growth.

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2. Product Innovation and Diversification: companies focus on innovation and product

diversification to meet changing consumer preferences and capture new markets. They invest

in research and development to introduce new styles, packaging designs and flavors to meet

changing customer needs.

This commitment to innovation has been a key driver of job growth in the industry.

3.Increasing Health Awareness: Increasing health awareness among consumers has impacted

the industry. Consumers are increasingly looking for healthier, more natural products,

leading to the development of organic, gluten-free and sugar-free products. Milk companies

have met this demand by promoting health, expanding products, and investing in health and

wellness businesses.

4.Digital Transformation: The industry is embracing technology to improve business,

marketing and customer engagement.

E-commerce platforms offer new ways to distribute products, enabling companies to

reach a wider audience. Digital marketing and social media platforms enable companies to

engage with customers, build brand awareness and increase sales. This digital transformation

has accelerated business growth and expanded business reach.

5.Globalization and business expansion: verka companies are expanding their presence and

presence in the global market by leveraging globalization to drive growth. They are establishing

production, distribution and marketing facilities in new regions to reach pristine markets and

diversify their revenue streams.

SWOT ANALYSIS OF VERKA MOHALI DAIRY

STRENGTHS
1.Strong consumer demand: verka milk sector benefited from continued demand for
17

basic consumer goods. These products are often used and necessary in daily life, which makes

the business stable.

2.Brand Awareness and Loyalty: companies often have well-known brands

that are well- known and have customer loyalty. Brand loyalty and customer loyalty provide

competitive advantage and facilitate sales and marketing.

3.Wide distribution: companies usually have a good manufacturing base leading

to a wide range of products.

This expansion improves market access and increases the efficiency of supply chain

management.

4.Innovation and Product Development: companies focus on constantly

introducing innovation, new products and changes to meet consumer preferences. This agility

in production allows the company to maintain an important position in the competitive market.

WEAKNESSES
1. Price Sensitivity: dairy products are often price-sensitive, with consumers being

inclined to choose lower-priced alternatives. This price sensitivity can limit profit margins and

intensify competition among companies.

2. Short Product Lifecycles: products typically have short lifecycles due to

changing consumer trends, preferences, and product innovations. This necessitates rapid

product turnover and constant investment in research and development.

OPPORTUNITIES
1.Emerging Markets: Business growth and rising disposable income in emerging markets

present great opportunities for dairy companies. Expanding into these areas can grow the

business and open new customers.

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2.Health and Wellness Trends: The focus on health and wellness is expanding as dairy

companies develop and market healthy, organic and durable products. Keeping up with

consumer demand for healthy options can accelerate growth and attract new businesses.

3.Rapidly changing consumer preferences: Consumer preferences in the verka industry can

change rapidly by trends, marketing and other factors. Companies must continually adapt to

these changes, which may require significant investments in research, development and

marketing.

4.Supply Chain Complexity: dairy companies deal with a wide variety of products and

services, including raw materials, manufacturing, distribution and retail. A disruption or

inefficiency in the supply chain can cause product outages, delays and price increases.

5.Seasonality: Many dairy products are seasonal and demand varies based on factors such as

weather, holidays or culture.Managing inventory and production to meet changing demand can

be difficult and lead to waste or lack of time.

THREATS
1.Intense competition: The fast-moving consumer goods market is competitive with many

companies competing for business. Established international organizations and regional players

pose a threat to the entry and growth of new or small companies.

2.Changing Customers: Changing customer preferences and changes can pose a threat to

FMCG companies. Adapting quickly to changing customer needs can lead to loss of market

share and influence.

3.Management and compliance challenges: company must go to the right

management in product safety, labeling and marketing.

Failure to comply can result in fines and damage to customers and trust.
19

Legislative changes: dairy companies operate in a highly regulated environment and changes in

regulations regarding registration, product safety, advertising or Trade policies can affect their

business and profitability.

4.Counterfeiting and brand counterfeiting: Counterfeit goods and brand counterfeits pose a

constant threat to the dairy products producing industry. Counterfeit products not only affect

reputation, but can also cause loss of revenue and concern for customers' safety.

5.Digital impact: The rise of e-commerce and digital technology has changed the way

consumers buy FMCG. Companies that cannot adapt to the digital environment are at risk of

losing against their competitors who use online platforms effectively

CHAPTER 4

Company analysis of Verka mohali dairy

Introduction

The company has been well known by its brand name "VERKA" especially In Punjab and

Haryana. Chandigarh Milk Plant was set up in year 1961-1962 to meet the milk initially. But it

was not able to fulfill the growing requirements of Chandigarh City. Due to this reason another

plant set up in September 1980 at Mohali (Punjab), which is adjoining to Chandigarh. "The

Ropar Distt. Co-op Producer Union". It is one of the "MILKFED" group located at S.A.S Nagar,

Mohali (PUNJAB). It was registered on 05.07.1978 under Punjab Co-operative Societies Act,

1961. It started its operations on September, 1980.

Plant at a glance Establishment 1980 :The Ropar District Co-operative Milk

Producers :Verka mohali dairy , Mohali.

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Brand Name :Verka

Installed Capacity :3,00,000 Litres of Milk Per Day

Status :Co-operative Society

Head Office :Milkfed, Punjab, Sector 34, Chandigarh

Plant :The Ropar District Co-operative Milk

Producers :Verka mohali dairy , S.A.S Nagar, Mohali

Objectives of the study

1. Company Analysis of the organization including customer analysis and competitor analysis

2. To study the periodic changes in the financial performance by analyzing the statement of

profit and loss account and balance sheet for the year 2020 – 2020 Of VERKA MOHALI

DAIRY

Verka Mohali Dairy is a famous dairy company located in Mohali, Punjab, India. It is part of the

Federation of Punjab Dairy Producers Cooperatives (MILKFED) and is responsible for the

'Verka' brand and various dairy products in Punjab.

Verka Mohali Dairy's company profile is as follows:

Business Activity:

Verka Mohali Dairy belongs to the dairy industry, which is mainly concerned with the

production, supply, processing and distribution of milk and dairy products. The company aims to

provide quality dairy products to customers in Punjab and beyond.

Product Portfolio:

Verka Mohali Dairy has a wide variety of dairy products such as milk, ghee (clarified butter),

butter, cheese, curd (yogurt), paneer (cottage cheese), ice cream and other delicious products.

These products meet the needs and preferences of retail customers and businesses.
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Market Presence:

Verka has built up a strong market presence in Punjab, gaining the trust of customers over the

years. Known for its quality products, the product has a wide distribution area, including

supermarkets, Verka stands and collaborations with supermarkets and other retailers.

Quality Standards:

Verka Mohali Dairy maintains quality standards throughout its operations. The company follows

strict management in milk supply, processing, packaging and other related matters.

Verka products are known for their freshness, purity and nutritional value, which makes them

popular with consumers.

Milk Sourcing Network:

Verka has a strong milk supply network with many farmers in Punjab. The company collects

milk directly from farmers through milk storage facilities, ensuring affordable prices and timely

payments. This mesh helps maintain a constant supply of milk to work with.

Distribution and Retail Network:

Verka Mohali Dairy has a distribution and retail network that enables its products to reach a wide

range of consumers. The company operates through its own store Verka Stands and has

partnerships with supermarkets, grocery stores and other retailers. This expansion improves the

accessibility and usability of Verka products.

Competitive Environment:

Verka operates in a competitive dairy market and faces competition from regional and national

dairy companies. Verka focuses on quality models, strong brand name and product continuity in

order to be competitive. The company also attaches importance to establishing relationships with

customers and stakeholders.

Social Responsibility:

Verka Mohali Dairy is involved in health and development projects. The company supports and
22

helps farmers use milk, promotes sustainable agriculture and contributes to the growth of the

economy in the region. Verka is committed to the health of its employees, farmers and society in

general.

Future Growth:

Verka Mohali Dairy has shown steady growth over the years with increased production. The

company aims to expand its business beyond Punjab and reach new markets.

Focusing on quality, innovation and customer satisfaction, Verka is able to market India's

growing demand for dairy products.As a result, Verka Mohali Dairy at MILKFED has become a
trusted and famous dairy brand in Punjab. The company's commitment to quality, product
diversity, strong distribution and focus on accountability have contributed to its success. With a
solid foundation and growth-oriented quality, Verka is well positioned for further expansion and
success in the dairy industry.Data analysis & interpretation.Current Position of Verka Milk Plant,
Mohali:

A . Details of sales of kheer by Milk Plant Mohali:

sales in financial year sales in financial year percentage change in

month 2020 2021 sales
April 9732 44290 455.09
May 29325 42718 145.67
June 34747 51850 149.22
July 39689 55038 138.64
August 38810 55055 141.85
September 41106 53605 130.40
October 38065 54608 143.45
November 27058 42528 157.17
December 23321 35206 150.96
January 24710 27989 113.26
February 33027 36469 110.42
March 48351 60098 124.29
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march
february
january
december
november
october
sales in financial year 2021
september
august sales in financial year 2020
july
june
may
april
0 10000 20000 30000 40000 50000 60000 70000

B. Details of sales of plain lassi (in litres) by Milk Plant Mohali:

sales in financial year sales in the financial percentage change in

month 2020(in litres) year 2021(in litres) sales
April 922116 1244149 134.9232635
May 1462728 1404386 96.01142523
June 1519296 1566427 103.1021605
July 1278172 1571336 122.9361933
August 1041311 1159717 111.3708585
September 1064873 1041916 97.84415606
October 805708 876904 108.8364519
November 445714 576864 129.4246983
December 396444 487171 122.8851994
January 395959 388022 97.99549953
February 588415 590936 100.4284391
March 959315 1296755 135.1750989

march
february
january
december
november percentage change in sales
october
september sales in the financial year 2021
august
sales in financial year 2020
july
june
may
april
0 500000 1000000 1500000 2000000

C. Details of sale of liquid milk per day in litres of milk plant mohali
24

sales in financial year sales in the financial percentage change in

month 2020 (in litres) year 2021(in litres) sales
April 365900 458900 125.4167805
May 413126 456561 110.5137416
June 413442 461164 111.5426106
July 435170 475839 109.3455431
August 436590 496652 113.7570719
September 452334 496652 109.7976274
October 461214 504339 109.3503233
November 454890 473313 104.0499901
December 462713 486738 105.1922034
January 463543 494911 106.7670097
February 453095 494440 109.1250179
March 483535 483114 99.91293288

march
february
january
december
november
october percentage change in sales
september sales in the financial year 2021
august sales in financial year 2020
july
june
may
april
0 100000 200000 300000 400000 500000 600000

D. details of sale paneer (in kg.) of milk plant mohali.

sales in financial year sales in the financial percentage change in

month 2020 (in kg.) year 2021(in kg.) sales
April 157249 162150 103.116713
May 172674 170446 98.70970731
June 185378 175128 94.47075705
July 183341 187330 102.1757272
August 166258 166764 100.3043463
September 175320 185106 105.5817933
October 167980 173954 103.5563758
November 151857 164815 108.5330278
December 163209 164530 100.8093916
January 147228 164390 111.6567501
February 171919 154324 89.76552912
March 175249 171688 97.96803405
25

march
february
january
december
november
october percentage change in sales
september sales in the financial year 2021
august sales in financial year 2020
july
june
may
april
0 50000 100000 150000 200000

FINANCIALANALYSIS AND INTERPRETATION

FINANCIAL STATEMENTS OF VERKA MILK
PLANT
VERKA MOHALI DAIRY FOR THE YEAR 2021 AND 2020

1. Analysis of Balance sheet of the verka mohali plant for the year ended 2020 and 2021

Financial analysis and interpretation of the financial data given below:

The ropar district co-operative milk producer's union limited (verka mohali dairy)
balance sheet as at 31st march 2022

PARTICULARS 31ST MARCH

NOTE 31ST MARCH 2021 2020 (IN
NO (IN RUPEES) RUPEES)

EQUITY AND LIABILITIES

SHAREHOLDER’S FUNDS 74658300 72798300

RESERVE AND SURPLUS 1746396757 1698607580

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1821055057 1771405880

NON CURRENT LIABILITIES

LONG TERM BORROWINGS 411936551 72798300

OTHER LONG TERM LIABILITIES 152556982 128485530

564493533 201283830

CURRENT LIABILITIES

SHORT TERM BORROWINGS 494386 464386

TRADE PAYABLES 852863440 1009157017

OTHER CURRENT LIABILITIES 76918138 82166539

SHORT TERM PROVISIONS 547028 2115234

930822992 1093903176

TOTAL 3316371582 3066592886

ASSETS

NON-CURRENT ASSETS

PLANT PROPERTY AND EQUIPMENTS 2109039321 2147590330

TANGIBLE ASSETS 1616497 2155329

IN-TANGIBLE ASSETS 28240291 35443628

CAPITAL WORK-IN PROGRESS 2138896109 2185189287

NON CURRENT INVESTMENTS 17500100 17500100

27

LONG TERM LOANS AND ADVANCES 7370983 8315983

OTHER LONG TERM ASSETS

24871083 25816083

2163767192 2211005370

CURRENT ASSETS

INVENTORIES 703546191 748253965

TRADE RECIEVABLES 18789069 49287070

CASH AND BANK BALANCES 312836081 299411389

SHORT TERM LOANS AND ADVANCES 88594524 82891894

OTHER CURRENT ASSTES 28838524 85960900

1152604389 1265805218

TOTAL 3316371581 3476810588

ANAYSIS OF BALNCE SHEET OF VERKA MOHALI MILK PLANT

The company's current liabilities during FY21 down at Rs 93.08 crores as compared to Rs 109 crores in
FY2, thereby witnessing an decrease of -14.5%.

Long-term debt stood at Rs56.44 crores as compared to Rs 20.12 crores during FY20, a growth of
280.0%.

Current assets decreases by 10% and stood at Rs 11.52 crores, while fixed assets fell 6% and stood at Rs
21.38 crores in FY21.

Financial anaylsis and interpretation of the data of verka Mohali milk plant
basis of the data given below:-
2. Analysis of statement of profit and loss of the verka Mohali plant for the year ended 2020 and 2021

VERKA MOHALI DAIRY

STATEMENT OF PROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED 2021

PARTICULARS NOT FOR THE FOR THE

YEAR ENDED YEAR
E NO.
28

2021 ENDED 2020

(IN RUPEES) (IN RUPEES)

REVENUE FROM OPERATIONS 19 10934677016 11177510721

20

OTHER INCOME 26021629 22147063

TOTAL REVENUE 10960698645 11199657784

EXPENSES

COST OF MATERIALS CONSUMED 21 8314742605 8237259914

PURCHASE OF MILK PRODUCTS,CATTLE FEED

AND OTHER 22 912404898 1260353103

CHANGE IN INVENTORIES OF FINISHED GOODS 23 26641007 -10707810

WORK IN PROGRESS

EMPLOYEE BENEFIT EXPENSES 24 93381467 96159665

FINANCE COSTS 25 32008059 44426771

DEPRICIATION 26 165823936 145715585

OTHER EXPENSES 27 1334495510 1343513889

TOTAL EXPENSES 10879497482 11116721117

PROFIT BEFORE TAX 81201163 82936667

TAX EXPENSES
29

CURRENT TAX 29936744 23567300

TAX RELATED TO PREVIOUS YEAR -6346589 -9793298

23590155 13774002

PROFIT AFTER TAX 57611008 69162665

ANAYSIS OFSTATEMENT OF PROFIT AND LOSS ACCOUNT OF VERKA MOHALI MILK

PLANT

 Revenue from operations during the year 2021 fell 1.02% as stands on Rs.1096 crores as
compared to Rs.1119 crores in 2020.
 The company's operating profit decreased by 1.8% YoY during the fiscal 2021 to 8.12 crores
from 8.29 crores in the year 2020
 Depreciation charges increased by 9.9% and finance costs decreased by 11.8% YoY,
respectively.
 Other income grew by 20.1% YoY.
 Net profit for the year 2021 decreases by 11.55 crores

COMPETITOR ANALYSIS
Verka vs. Amul

Company Overview:

Verka: Verka is a leading dairy brand based in Punjab, India. It is owned by the Punjab State
Cooperative

Milk Producers' Federation Ltd. (MILKFED) and operates under the brand name Verka. Verka offers a

wide range of dairy products including milk, butter, ghee, curd, ice cream, and more.

Amul: Amul is a well-known dairy cooperative based in Gujarat, India. It is managed by the Gujarat

Cooperative Milk Marketing Federation Ltd. (GCMMF). Amul offers a diverse portfolio of dairy
30

Pricing and Affordability:

Verka: Verka positions itself as a value-for-money brand with competitive pricing. It aims to offer

quality dairy products at affordable prices, targeting a broad consumer base.

Amul: Amul adopts a similar pricing strategy, positioning itself as an affordable brand without

compromising on quality. It offers a range of products at different price points, catering to diverse

customer segments.

Marketing and Advertising:

Verka: Verka's marketing efforts primarily focus on regional promotions, highlighting its heritage and

connection with Punjab. It leverages print media, television commercials, social media, and local events

for advertising and brand promotion.

Amul: Amul is renowned for its creative and witty advertising campaigns. It has been consistent with its

iconic "Amul Girl" advertising concept, featuring topical and humorous advertisements. Amul effectively

utilizes various media channels, including print, digital, and outdoor advertising.

Conclusion:

Both Verka and Amul are formidable competitors in the Indian dairy market, each with their own

strengths and weaknesses. Verka has a strong regional presence and focuses on traditional offerings,

while Amul enjoys nationwide recognition and offers a diverse range of products. Understanding their

respective market positioning, distribution networks, product portfolios, and marketing strategies can help

stakeholders make informed decisions in this competitive industry.

CUSTOMER ANALYSIS: VERKA

Target Audience: Verka primarily targets consumers who value quality dairy products,

traditional flavors, and a connection to their cultural heritage. Its focus on the northern region of

India, particularly Punjab, Haryana, and Himachal Pradesh, indicates a strong appeal to

consumers in these areas. Verka's products cater to a wide range of age groups, from children to

adults, with an emphasis on families and households.

Consumer Preferences: Verka's customers are inclined towards dairy products that are fresh,
31

pure, and free from adulteration. They appreciate traditional flavors and seek products that

reflect their cultural roots. Verka's commitment to maintaining quality and freshness aligns with

the preferences of its target audience. Additionally, consumers may value Verka's wide product

range, which includes milk, ghee, butter, paneer, curd, ice cream, and sweets, as it allows them to

meet their various dairy needs from a trusted brand

Brand Perception: Verka enjoys a strong brand perception among its customers, particularly in

the regions where it has a significant presence. It is often associated with authenticity, purity, and

reliability. Verka's cooperative structure, owned by the Punjab State Cooperative Milk Producers'

Federation Ltd. (MILKFED), adds to its credibility and fosters trust among consumers.

Purchase Behavior: Verka's customers exhibit consistent purchase behavior when it comes to

dairy products. They are likely to prioritize fresh and high-quality products, and they may prefer

purchasing directly from Verka's milk booths or retail outlets to ensure the freshness of the

products. Customers may also rely on Verka's strong distribution network to access its products

conveniently.

Customer Loyalty: Verka has built a loyal customer base over the years, thanks to its

commitment to quality and the trust it has garnered. Customers who have grown up consuming

Verka's products often exhibit a strong sense of loyalty, passing down their preference for Verka

to future generations. Verka's emphasis on maintaining its heritage and connection to Punjab's

culture contributes to fostering this loyalty.

Emerging Trends: Verka may need to adapt to emerging consumer trends to stay competitive in

the market. This includes factors such as increasing health consciousness, demand for organic or

healthier alternatives, and convenience-oriented products. Verka can consider expanding its

product range to include options that cater to these evolving consumer preferences.

Conclusion: Verka's customer analysis reveals a brand that has successfully built a strong

customer base by catering to the preferences of consumers who value quality, traditional flavors,
32

and cultural connections. Understanding Verka's target audience, their preferences, and purchase

behavior is essential for the brand to maintain and grow its market share while adapting to

emerging consumer trends in the dairy industry

CHAPTER 5

FUNCTIONAL PROFILE ANAYSIS OF VERKA MOHALI

DAIRY

Functional profiles analysis in verka mohali dairy ( analysis of the various job profiles that the

company offers in the market for jobseekers, like Business development execute, marketing

executive, general manager, plant manager, accounting executive, lab technicians, truck drivers,

HR executive, Finance executive etc.)Verka Mohali Dairy is a well-known dairy company that

offers many opportunities to job seekers. Here is an overview of some of the events offered by

Verka Mohali Dairy:

1. Business Development Manager

Responsibilities: The Business Development Manager is responsible for identifying business

opportunities and building relationships with customers. They analyze business models, do

research to identify potential customers, negotiate contracts and develop sales strategies. They

work closely with the marketing team to promote Verka Mohali Dairy's products and services

and achieve sales targets.

33

Skills and Qualifications: Strong communication and negotiation skills are required to establish

and maintain relationships with customers. Sales and marketing knowledge will help identify

new business opportunities and implement effective strategies.

2.Marketing Manager:

Responsibilities: Marketing managers play a key role in the development and implementation of

marketing plans. They conduct market research to understand consumer behavior and

preferences, analyze competitor strategies, and develop effective marketing plans.

They manage Verka Mohali Dairy's social media, website content and advertising campaigns.

They work with the sales team to ensure the right product and customer engagement.

Skills and Qualifications: A good understanding of business models and processes is essential

to creating an effective business plan. Creative and analytical skills help interpret business

research data and develop new ideas. Collaborating effectively requires good communication and

interpersonal skills, while knowledge of digital marketing platforms is essential in today's

business environment.

3.General Manager:

Responsibilities: Verka Mohali Dairy Products General Manager. They are responsible for

strategic planning, budgeting and setting company goals.They manage department heads and

keep production and delivery processes running smoothly. They make important decisions to

support the growth of the business and maintain profitability.

34

Skills and Abilities: Strong leadership and management skills are required to oversee a variety

of projects and teams. Strategic thinking and decision making are necessary to set long-term

goals and face challenges. In-depth business knowledge, operational knowledge and problem-

solving skills lead to effective management.

4.Factory Manager:

Responsibilities: The Factory Manager is responsible for managing the day-to-day operations of

the dairy. They oversee the production process and ensure compliance with quality control and

safety standards. They manage facilities, supervise workers and keep facilities running smoothly.

Skills and Qualifications: A good understanding of dairy, production management and quality

control is essential. Strong leadership skills are required to manage a team and be effective.

Problem-solving skills, safety management knowledge and attention to detail lead to effective

facility management.

5.Accounting Managers:

Responsibilities: Accounting managers execute financial transactions, manage payments and

receivables, prepare financial statements and reports. They analyze financial information, ensure

compliance with accounting standards, and coordinate with other departments on financial

planning.

Skills and Qualifications: Accounting knowledge and practices are essential for proper

financial management. Attention to detail, analytical skills and the ability to interpret financial

information lead to informed decision making.

35

Knowledge of financial software and policies for effective financial management.

6.Laboratory Technician:

Duties: Laboratory technicians play an important role in quality control. They test dairy

products, inspect samples and ensure compliance with quality standards and food safety

regulations. They protect accurate information and assist in product development and research.

Skills and Qualifications: Proper testing and quality control require a good understanding of

laboratory testing procedures, attention to detail, and analytical skills.

7.Truck Driver:

Duties: Truck drivers to transport dairy products and equipment in the field. They ensure timely

and safe delivery, obey traffic rules, keep the vehicle clean and tidy, and keep export records

accurate.

Skills and Qualifications: A valid driver's license and a good driver's license are prerequisites

for this position. Knowledge of traffic rules, time management skills and the ability to drive

safely and efficiently are essential.

7.Human Resources Manager:

Responsibilities: Human resource managers manage a variety of human resources functions,

including hiring and selection, hiring and termination, employee benefits and policy

management, performance appraisal, and employee resolution.

36

Skills and Competencies: Human behavior and legal knowledge, understanding of business

law, interpersonal skills, confidentiality, communication skills and problem solving are required

for effective people management.

8.Accountant:

Responsibilities: Accountants handle financial transactions, prepare financial statements and

reports, monitor budgets, analyze financial information, follow business standards and policies,

and support financial decisions.

Skills and Qualifications: Mathematical and analytical skills, knowledge of accounting

principles, attention to detail, knowledge of financial software, ability to analyze financial data

and interpret standards, and knowledge of financial management are essential for effective

financial management.

9.Contract Employees:

Responsibilities: Contract workers are usually manual or manual labor at a dairy or dairy farm.

Responsibilities may include packing, loading and unloading, cleaning and maintenance,

assisting with production processes and other duties.

Skills and Qualifications: Contract jobs may not require special skills or knowledge. However,

physical fitness, the ability to follow directions, and the willingness to perform physical activities

are often valuable.

10.Security Officer:
37

Responsibilities: Security Officers are responsible for the order and safety of dairy products.

They can monitor CCTV cameras, monitor areas, control access, respond to emergencies, and

follow security procedures.

Skills and Qualifications: Security agents typically require security training and a valid security

license. They should have good analytical skills, knowledge of security procedures, strong

communication skills and the ability to solve security-related problems. It is worth noting that

the specific duties, qualifications and rights of Verka Mohali Dairy contracted personnel and

security personnel may differ.Companies will have job descriptions and qualifications for each

position.In addition, every profession has its own responsibilities, skills and qualifications.Verka

Mohali Dairy It is recommended to look at the job posting, the company's website for details

about the job description, or to contact the Human Resources departments to be informed about

these activities.

Conclusion

It's important to remember that specific roles and requirements may vary depending on the

company's needs and the level of business. Job seekers should carefully study the detailed job

descriptions and qualifications provided by companies to better understand each position.In

addition, Verka Mohali Dairy can offer various job descriptions based on job requirements.

Some of these jobs may include jobs such as production workers, quality inspectors, doctors,

administrative workers, salespeople, and used goods customer service workers. Every profession

has its own responsibilities, skills and qualifications.Verka Mohali Dairy It is recommended to

look at the job posting, the company's website for details about the job description, or to contact

the Human Resources departments to be informed about these activities.Verka Mohali Dairy is a
38

well-known name in the dairy industry and offers many opportunities to job seekers with skills

and aspirations. Committed to providing quality dairy products and expanding its market, Verka

Mohali Dairy is constantly looking for talented people to join its workforce. The company offers

a variety of work configurations to suit a variety of jobs and skills.Verka Mohali Dairy's

Business Development Manager is responsible for driving the company's growth and business

expansion. Business development managers are responsible for identifying business

opportunities, building relationships with customers and stakeholders, and developing strategies

for adjusting sales and revenue.This important role requires individuals with excellent

communication and negotiation skills, as well as in-depth knowledge of the dairy industry and

trade.Marketing Program is as important as promoting the Verka brand and products to

customers. Marketing managers develop and implement marketing plans, conduct market

research and analyze consumer behavior to identify target audiences and best increase

profitability. Creativity, strategic thinking and passion for work are essential components of

success in this business.The General Manager of Verka Mohali Dairy plays an important role in

overseeing all the activities of the company.They are responsible for managing various

departments, ensuring efficient operations, and achieving the company's goals and strategies.

General Managers have exceptional leadership skills, business acumen, and the ability to make

critical decisions that drive the success of the company.Verka Mohali Dairy's Plant Manager

plays an important role in ensuring efficiency and productivity. They manage the daily

operations of the dairy, monitor product quality and safety, and increase productivity. Facility

managers must have strong organizational and management skills, as well as in-depth knowledge

of dairy production.The Finance Manager is responsible for Verka Mohali Dairy's finances,

including accounting, management of accounts receivable and accounts receivable, and

39

preparation of financial statements. Attention to detail and adherence to business principles are

essential to keeping accurate financial records.Laboratory technicians play an important role in

controlling the quality of Verka dairy products. They conduct rigorous inspections, monitor

product standards and ensure compliance with safety and hygiene regulations. Lab technicians

must have in-depth knowledge of testing procedures and have a commitment to product

quality.Truck drivers are very important to ensure that Verka's dairy products are delivered on

time and safely to various destinations. They must have good driving skills, a responsible attitude

and a commitment to delight customers through quality delivery.The role of HR Manager is

important for Verka Mohali Dairy to manage Human Resources and develop employee skills and

motivation. Human resources professionals are responsible for recruiting, employee relations,

talent development and other human resources to create a positive workplace.The Chief

Financial Officer is responsible for the financial planning, budgeting and financial analysis of the

company.They play an important role in ensuring the financial health and growth of the

company.In summary, Verka Mohali Dairy offers a wide range of career opportunities and is an

attractive destination for job seekers seeking a diverse and rewarding career in the dairy industry.

The company's commitment to providing quality products, growing the business, and fostering

innovation and growth has made it a sought-after employer. Whether your expertise is business

development, marketing, facilities management, marketing, quality control, logistics, human

resources or finance, Verka Mohali Dairy is ready to welcome you who can help your company

succeed and grow in the food industry and competitively.

CHAPTER 6

Brief industrial analysis of verka mohali milk plant

40

Introduction: Verka Mohali Dairy is a famous dairy in India managed by the Federation of
Punjab Dairy Producers Cooperatives (MILKFED). It is a major player in the dairy industry,

committed to providing consumers with quality food and dairy products. In this review, we will

focus on the two main activities of Verka Mohali Dairy Products: Marketing and

Production.These areas play an important role in milk production and growth, and understanding

their strategies and challenges can provide insight into the company's operations.

OBJECTIVES OF THE STUDY

Verka Mohali Dairy's main objective is to increase product awareness, expand customer base,

promote various dairy products and establish itself as a business and trustworthy. The company

aims to achieve these goals by using various marketing strategies and strategies. Verka Mohali

Dairy's Marketing and Supply Chain functional areas play a pivotal role in shaping the

company's success and prominence in the competitive dairy industry

Changing Consumers: With the increasing demand for healthy and fresh dairy
products, consumer preferences are also constantly changing. Verka must adapt to these changes

to be relevant.

. Processing and Production: When milk is obtained, it is processed on modern

equipment. Strict checks are made to ensure that the final product meets the required standards.

Storage: Verka manages warehouses in its target business to store inventory before
shipping. These warehouses are equipped with appropriate storage facilities to ensure quality

products.
41

Milk quality and deterioration: It is important to ensure milk quality at the time of
purchase, to prevent deterioration during transportation and storage, and to preserve product

quality.

Infrastructure and Technology: Upgrading and maintaining modern equipment and

technology can be costly, but is essential for supply chain development.

Distribution Challenges: Getting perishable dairy products to different destinations on

time, especially to remote locations, can be a logistical challenge.

Conclusion: The Marketing and Supply Chain departments are the pillars of Verka Mohali
Dairy's success. A marketing strategy that focuses on product promotion, branding, and customer

engagement is crucial to gaining customer satisfaction and loyalty. At the same time, the

efficient supply chain ensures timely release of the latest dairy products

Corporate Social Responsibility (CSR) Initiatives: Verka Mohali Dairy has

partnered with community leaders who have a positive relationship with consumers. Dairy

products support farmers by providing fair prices for their milk, promoting sustainable

agriculture and contributing to rural development. These projects not only increase reputation,

but also increase customers' satisfaction in supporting the responsible party. Milk Collection and

Quality Assurance: The supply chain begins with milk collection from thousands of
farmers in the region. Verka has developed a suitable milk collection system to ensure timely

collection at each collection point. We make absolutely sure that our milk is fresh, hygienic and

meets safety standards. Milk that does not meet quality requirements will be rejected and farmers

will be encouraged to improve milk quality.

42

Process Optimization and Automation: Verka Mohali Dairy invested in modern

equipment and technology to improve production processes. Work automation and

mechanization to increase productivity, reduce human error and maintain consistent product

quality. Regular maintenance and calibration of systems to ensure smooth operation and avoid

downtime.

Partnership with distribution partners: Verka Mohali Dairy works with a

network of distribution partners, including wholesalers and retailers, to ensure broad distribution

and profitability. Close relationships with partners enable Dairy to respond quickly to changing

business needs, improve delivery quality and maintain a continuous supply of products.

. CHAPTER 7

KEY FINDINGS AND LEARNING OUTCOMES TO BE PROVIDED IN

THE REPORT

Verka Mohali's dairy industry report presents a number of key findings and studies that provide

insight into the company's performance, strengths, challenges and opportunities in the dairy

industry. A comprehensive analysis of the report shows all aspects of the organization and

enables stakeholders to make decisions and strategies for future growth and success.

Key Findings:

Market Position: Verka Mohali Dairy has a strong market position where brand awareness and

wide product range contribute to its competitiveness.

43

Products: The company has a wide range of quality dairy products to meet a variety of customer

preferences and needs.

Distribution Network: Verka Mohali Dairy has established an effective and efficient

communication network to provide various products and services to its customers.

.Sustainability Efforts: The company offers ways to be sustainable, including eco packaging

and waste reduction projects.

Learning Outcome: Market Research: The Market Research Report provides information about

the dairy industry, including consumer preferences, trends and competitor dynamics. This

information provides information for Verka Mohali Dairy's product development and marketing

strategy.

Supply Chain Optimization: Understanding supply chains and logistical challenges allows

companies to identify opportunities to improve operations and reduce costs.

Brand Management: The report highlights the importance of brand management and customer

loyalty in maintaining competitive advantage.

Verka Mohali Dairy can invest more in product development to increase customer confidence

and preference.

Innovation and Diversification: The analysis shows the importance of continuity and

diversification in expanding the product range to meet customer needs.

Quality Assurance: The report highlights the importance of maintaining quality control systems

to maintain product standards and meet customer expectations.

44

Sustainable Practices: Understanding sustainable practices encourages companies to focus on

responsible business practices, build their reputations and appeal to green consumers.

Summary introduction of verka milk Plant

Verka Milk Plant

Verka is a flagship brand of MILKFED and came into being in 1973 when
MILKFED was mandated for milk procurement, quality processing of milk &
its products and marketing of these products. “Verka” was christened after
the name of the place where the first plant was setup in Amritsar.
A trusted brand, Verka has become a household name and is loved by its
customers for nutrition, quality and sheer indulgence. It has consolidated
its brand strength by not only retaining the high quality of existing
products but also by innovating and bringing new products to the tables of
its diverse customers.
Verka has a wide range of products including different variants of
Pasteurized Packed milk, Ghee, Table Butter, Skimmed Milk Powder, Whole
Milk Powder, Cheese, Sweetened Flavoured Milk, Ice Cream, Indigenous
sweets, fresh Products like Lassi, Paneer, Dahi, Kheer and Tetra Pack
Products such as fruit beverages & milk. The products are available in
Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir and Northeast India.
Verka also exports ghee to countries like the Middle East, Australia, Japan,
New Zealand and Malaysia.
Verka stands apart, with its promise of purity! In the milk testing done by
NABL (National Accreditation Board for Testing and Calibration
Laboratories) accredited laboratory, Verka Gold has topped the full cream
milk category with a score of 88 out of 100. The brand registered the
highest milk fat at 6.69%, a lower saturated fat of 3.52%, and lower
cholesterol content of 8.67mg/100g. Verka milk is also loaded with Calcium
and Vitamin A.The Punjab State Cooperative Milk Producers’ Federation
Limited, popularly known as MILKFED, came into existence in 1973 to boost
the dairy farming in the state. The primary objective of the Federation was
to provide a remunerative market to the milk producers in the state through
value addition and effective marketing of the produce. The other objective
was to provide technical inputs to the milk producers for enhancement of
milk production.
.

Verka has a wide range of products including different variants of

Pasteurized pouch Milk, Ghee, Table Butter, Skimmed Milk Powder, Whole
Milk Powder, Dairy Whitener, Cheese, Sweetened Flavoured Milk, Ice Cream,
Indigenous sweets, along with Fresh Products like Lassi, Paneer, Dahi, Kheer
and Tetra Pack Products such as fruit beverages & Milk. The products are
45

available in Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir and

Northeast India. Verka also exports ghee to countries like the Middle East,
Australia, Japan, New Zealand and Malaysia.

Verka stands apart, with its promise of purity! In the milk testing done by
NABL (National Accreditation Board for Testing and Calibration Laboratories)
accredited laboratory, Verka Gold has topped the full cream milk category
with a score of 88 out of 100. The brand registered the highest milk fat at
6.69%, a lower saturated fat of 3.52%, and lower cholesterol content of
8.67mg/100g. Verka milk is also loaded with Calcium and Vitamin

The company has been well known by its brand name "VERKA" especially In Punjab

andHaryana. Chandigarh Milk Plant was set up in year 1961-1962 to meet the milk initially. But

it was not able to fulfill the growing requirements of Chandigarh City. Due to this reason

another plant set up in September 1980 at Mohali (Punjab), which is adjoining to Chandigarh.

"The Ropar Distt. Co-op Producer Union". It is one of the "MILKFED" group located at S.A.S

Nagar, Mohali (PUNJAB). It was registered on 05.07.1978 under Punjab Co-operative Societies

Act, 1961. It started its operations on September, 1980.

Plant at a glance Establishment 1980 :The Ropar District Co-operative Milk Producers :Union

Milk Plant, Mohali. Brand Name :Verka Installed Capacity :1,00,000Litres of Milk Per Day

Status :Co-operative Society Head Office :Milkfed, Punjab, Sector 34, Chandigarh Plant :The

Ropar District Co-operative Milk Producers :Union Ltd. Milk Plant, S.A.S Nagar, MohalI

Objectives of the study

1. To know the financial position of the organization

2. To study the periodic changes in the financial performance by preparing common size

statement analysis of the year 2014-15.

46

INDUSTRIAL VISIT AT VERKA MILK PLANT IN 2023

Industrial visit to well esteemed milk plant “Verka”, Mohali was organized by Department
of commerce, CBSA, for the students of B.com 3rd semester on 9th October 2023. On
the arrival of students to the plant, the manager in charge over there had an interaction
with the students about the overall manufacturing process and the latest technology
used to manufacture their products. The students were taken to the assembly line and
shown the manufacturing and packaging of milk and flavored milk. The technology used
in this processing of flavored milk, processing milk based products and overall packing
process has also been discussed and shown in real to students, so that they can
acquire practical knowledge in processing, value addition and marketing practices in
detail along with this the Quality Standards to be used during the manufacturing process
was also well explained by the manager.
At last, Marketing and sales manager discussed whole marketing of the company in
detail, that what are the methods used for sale lines and how prices are being fixed,
who are the competitors and how Verka Company successfully handled the Pandemic
situation. At the end, the various queries of the students were undertaken in a very
effective manner. The staff of the plant was very co-operative and the visit to the plant
was very knowledgeable and resourceful.
Student Feedback: Students applauded the infrastructure of company along with the
processing unit, which enlightened them about the factory process and latest trends and
techniques. Students have also praised about the hospitality and the safety measures
taken. The entire industrialist appreciated the efforts of CGC for organizing the industrial
visit, which enhance the professional and practical knowledge of the students.

Learning Outcomes:
PO1: Students gain firsthand exposure to the entire manufacturing process. They learn
about the different stages involved and gained practical knowledge in processing, value
addition and marketing practices in detail along with this the Quality Standards to be
used during the manufacturing process
PO2: Students acquire the knowledge, skills in different areas of communication,
decision making and innovation in day to day business activities. This hand-on learning
helps them understand the theoretical concept they have studied in classroom
CONCLUSION

“Success is achieved by those who try where there isnothing to loose by trying and a great deal
To gain if successful,by allmeans tryOn the basis of the result achieved from the conducted study
Various facts and useful attributes came into observation which seems to be
considerable important.
These findings can be listed as follows:-
47

•Overall perception of Verka is good.

•Most of the respondents satisfy with the quality of Verka product

•There is a need to take important steps in the delivery of products

•Verka should try to take more interest in the problems and Suggestions of customers.

•There is a need more team work with customers.

•The respondents suggested that the company should advertise

more in order to promote their brand.

CHAPTER 9

LIMITATIONS:

The final project report of the industry analysis of Verka Mohali Dairy has provided valuable

insights into the company's position within the dairy industry. However, it is important to

acknowledge certain limitations that may affect the scope and depth of the analysis. These

limitations include data availability, sample size, time constraints, assumptions, and scope of

analysis. Additionally, biases and subjectivity, limited competitive intelligence, and external

factors could impact the accuracy of the findings. Predicting future developments with certainty

is challenging, and the report may offer limited actionable recommendations. Despite these

limitations, the report remains a valuable source of information, serving as a foundation for

further research, decision-making, and strategic planning for Verka Mohali Dairy and other

stakeholders in the dairy industry.

OUTCOME OR RESULT DURING INTERNSHIP.

48

The Verka Mohali Dairy business survey provides an overview of the company's position in the

dairy industry. Key findings highlight the company's strengths, while study results highlight

areas for improvement and growth. Armed with this knowledge, Verka Mohali Dairy can

develop a strategic plan to exploit the market, solve problems effectively and strengthen its

business position. The analysis report is an important tool for stakeholders to make decisions and

contribute to the success of companies in a dynamic and competitive market.

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FEEDBACK DURING THE INTERNSHIP IN VERKA MOHALI

During our internship time in verka Mohali chandigrah duration of 45 days as we had started our

internship from 29th may 2024 to 13th July 2024 there we had learned so many things and wehad

come across the different sectors working in the company for its profit maximization and the

welfare the company and its employees like manufacturing and the marketing and

administration/hr department learned how these play a important role in the uplifment of the

organization so far.in the duration of our internship in finance we learned about the types of gst
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and balance sheet formation thereon.i express my thankful gratitude to our mentor mr.navdeep

sir to give a excellent training in verka milk plant Mohali .Chandigarh

BIBLIOGRAPHY

1. https://www.verka.coop/

2. http://www.slideshare.net/

3. https://zdocs.ro/

4. https://www.scribd.com/

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