Print Culture and the Modern World
Print Culture and the Modern World
Print Culture and the Modern World
CHAPTER-5
PRINT CULTURE AND THE MODERN WORLD
● In this chapter we will look at the development of print, from its beginnings in
East Asia to its expansion in Europe and in India.
● We will understand the impact of the spread of technology and consider how
social lives and cultures changed with the coming of print.
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THE FIRST PRINTED BOOKS
● The earliest kind of print technology was The earliest kind of print technology
was developed in China, Japan and Korea.
● This was a system of hand printing.
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PRINT IN CHINA
● From AD 594 onwards, books in China were printed by rubbing paper – also
invented there – against the inked surface of woodblocks.
● As both sides of the thin, porous sheet could not be printed, the traditional
Chinese ‘accordion book’ was folded and stitched at the side.
● Superbly skilled craftsmen could duplicate, with remarkable accuracy, the
beauty of calligraphy.
1. The imperial state system in China was, for a very long time, a major producer
of printed material.
2. China possessed a huge bureaucratic Which recruited its personnel through civil
service examinations.
3. Textbooks for this examination were printed in vast numbers under the
sponsorship of the imperial state.
4. From the 16th century, the number of examination candidates went up and
that increased the volume of print.
● For centuries, silk and spices from China flowed into Europe through the silk
route.
● In the 11th century, Chinese paper reached Europe via the same route.
● Paper made possible the production of manuscripts, carefully written by
scribes.
● In 1295, Marco Polo, a great explorer, returned to Italy after many years of
exploration in China.
● Marco Polo brought the knowledge of woodblock painting from China back with
him.
● Now Italians began producing books with woodblocks, and soon the technology
spread to other parts of Europe.
● Luxury editions were still handwritten on very expensive vellum, meant for
aristocratic circles and rich monastic libraries which scoffed at printed books as
cheap vulgarities.
● Merchants and students in the university towns bought the cheaper printed
copies.
● As the demand for books increased, booksellers all over Europe began exporting
books to many different countries.
● Book fairs were held at different places.
★ Production of handwritten manuscripts was also organized in new ways
to meet the expanded demand.
★ Scribes or skilled handwriters were no longer solely employed by wealthy
or influential patrons but increasingly by booksellers as well.
● More than 50 scribes often worked for one bookseller
● There was clearly a great need for even quicker and cheaper reproduction of
texts.
● This could only be with the invention of a new print technology.
● The breakthrough occurred at Strasbourg, Germany, where Johann Gutenberg
developed the first-known printing press in the 1430s.
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GUTENBURG AND THE PRINTING PRESS
● In the hundred years between 1450 and 1550, printing presses were set up in
most countries of Europe.
● Printers from Germany travelled to other countries, seeking work and helping
start new presses.
● As the number of printing presses grew, book production boomed.
● The second half of the 15th century saw 20 million copies of printed books
flooding the markets in Europe.
● The number went up in the 16th century to about 200 million copies.
★ This shift from hand printing to mechanical printing led to the print
revolution.
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THE PRINT REVOLUTION AND ITS IMPACT
➔ How, then, could publishers persuade the common people to welcome the
printed book?
● Wider reach of the printed work: even those who did not read could certainly
enjoy listening to books being read out.
● So printers began publishing popular ballads and folk tales, and such books
would be profusely illustrated with pictures.
● These were then sung and recited at gatherings in villages and in taverns in
towns.
● Oral culture thus entered print and printed material was orally transmitted.
● The line that separated the oral and reading cultures became blurred.
● And the hearing public and reading public became intermingled.
➔ Protestant Reformation
● A 16th century movement to reform the Catholic Church dominated by Rome.
Martin Luther was one of the main Protestant reformers. Several traditions of
anti-Catholic Christianity developed out of the movement.
3. By the 1780s there was an outpouring of literature that mocked the royalty
and criticized their morality.
● In the process, it raised questions about the existing social order. Cartoons and
caricatures typically suggested that the monarchy remained absorbed only in
sensual pleasures while the common people suffered immense hardships.
● This literature circulated underground and led to the growth of hostile
sentiments against the monarchy.
● The 19th century saw vast leaps in mass literacy in Europe, bringing in large
numbers of new readers among children, women and workers.
➔ Further Innovations
● By the late eighteenth century, the press came to be made out of metal.
● Through the 19th century, there were a series of further innovations in printing
technology.
● From the turn of the 20th century, electrically operated presses accelerated
printing operations. A series of other developments followed.
● Methods of feeding paper improved, the quality of plates became better,
automatic paper reels and photoelectric controls of the colour register were
introduced.
● The accumulation of several individual mechanical improvements transformed
the appearance of printed texts.
Let us see when printing began in India and how ideas and information were written
before the age of print.
Features of Manuscripts
★ Highly expensive
★ Fragile
★ Handled carefully
★ Difficult to read
The script was written in different styles. So manuscripts were not widely used in
everyday life.
● From the early 19th century, there were intense debates around religious
issues.
● Different groups confronted the changes happening within colonial society in
different ways, and offered a variety of new interpretations of the beliefs of
different religions.
● Some criticised existing practices and campaigned for reform, while others
countered the arguments of reformers.
● These debates were carried out in public and in print.
1. Printed tracts and newspapers not only spread the new ideas, but they shaped
the nature of the debate.
2. A wider public could now participate in these public discussions and express
their views.
3. New ideas emerged through these clashes of opinions.
● Period of intense controversies between social and religious reformers & the
Hindu orthodoxy over matters
● Example: widow immolation, monotheism, Brahmanical priesthood and
idolatry.
● In Bengal, as the debate developed, tracts and newspapers proliferated,
circulating a variety of arguments.
● To reach a wider audience, the ideas were printed in the everyday, spoken
language of ordinary people.
● Rammohun Roy published the Sambad Kaumudi from 1821 and the Hindu
orthodoxy commissioned the Samachar Chandrika to oppose his opinions
● From 1822, two Persian newspapers were published, Jam-i-Jahan Nama &
Shamsul Akhbar.
● In the same year, a Gujarati newspaper, the Bombay Samachar, made its
appearance.
● In north India, the ulama (legal scholars of Islam and the sharia) were deeply
anxious about the collapse of Muslim dynasties.
● They feared that colonial rulers would encourage conversion, change the
Muslim personal laws.
● To counter this, they used cheap lithographic presses, published Persian and
Urdu translations of holy scriptures, and printed religious newspapers and
tracts.
● The Deoband Seminary, founded in 1867, published thousands upon thousands
of fatwas telling Muslim readers how to conduct themselves in their everyday
lives, and explaining the meanings of Islamic doctrines.
● All through the 19th century, a number of Muslim sects and seminaries
appeared, each with a different interpretation of faith, each keen on enlarging
its following and countering the influence of its opponents.
● Urdu print helped them conduct these battles in public.
Among Hindus, too, print encouraged the reading of religious texts, especially in
the vernacular languages.
● The first printed edition of the Ramcharitmanas of Tulsidas, a 16th century
text, came out from Calcutta in 1810.
● By the mid-19th century, cheap lithographic editions flooded north Indian
markets From the 1880s,the Naval Kishore Press at Lucknow and the Shri
Venkateshwar Press in Bombay published numerous religious texts in
vernaculars.
● In their printed and portable form, these could be read easily by the faithful at
any place and time.
● They could also be read out to large groups of illiterate men and women.
● Religious texts, therefore, reached a very wide circle of people, encouraging
discussions, debates and controversies within and among different religions.
● Print did not only stimulate the publication of conflicting opinions amongst
communities, but it also connected communities and people in different parts
of India.
● Newspapers conveyed news from one place to another, creating pan-Indian
identities.
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NEW FORMS OF PUBLICATION
➢ New visual culture took shape by the end of the 19th century.
● With the setting up of an increasing number of printing presses, visual images
could be easily reproduced in multiple copies.
● Poor wood engravers who made woodblocks set up shop near the letterpresses,
and were employed by print shops.
● Painters like Raja Ravi Varma produced images for mass circulation.
● Cheap prints and calendars, easily available in the bazaar, could be bought
even by the poor to decorate the walls of their homes or places of work.
● These prints began shaping popular ideas about modernity and tradition,
religion and politics, and society and culture.
● By the 1870s, caricatures and cartoons were being published in journals and
newspapers, commenting on social and political issues.
● Some caricatures ridiculed the educated Indians’ fascination with Western
tastes and clothes, while others expressed the fear of social change.
● There were imperial caricatures lampooning nationalists, as well as nationalist
cartoons criticising imperial rule.
STORY
1. A girl in a conservative Muslim family of north India who secretly learnt to read
and write in Urdu. Her family wanted her to read only the Arabic Quran which
she did not understand. So she insisted on learning to read a language that was
her own.
Since social reforms and novels had already created a great interest in women’s lives
and emotions, there was also an interest in what women would have to say about
their own lives.
● From the 1860s, a few Bengali women like Kailashbashini Debi wrote books
highlighting the experiences of women: about how women were imprisoned at
home, kept in ignorance, forced to do hard domestic labour and treated
unjustly by the very people they served.
● In the 1880s, in present-day Maharashtra, Tarabai Shinde and Pandita Ramabai
wrote with passionate anger about the miserable lives of upper-caste Hindu
women, especially widows.
● A woman in a Tamil novel expressed what reading meant to women who were
so greatly confined by social regulations: ‘For various reasons, my world is
small … More than half my life’s happiness has come from books …’
● While Urdu, Tamil, Bengali and Marathi print culture had developed early, Hindi
printing began seriously only from the 1870s.
● Soon a large segment of it was devoted to the education of women.
● In the early 20th century, journals, written for and sometimes edited by
women, became extremely popular.
● They discussed issues like women’s education, widowhood, widow remarriage
and the national movement.
● Some of them offered household and fashion lessons to women and brought
entertainment through short stories and serialised novels.
➢ In Punjab
● A similar folk literature was widely printed from the early 20th century.
● Ram Chaddha published the fast-selling Istri Dharm Vichar to teach women how
to be obedient wives.
● The Khalsa Tract Society published cheap booklets with a similar message.
● Many of these were in the form of dialogues about the qualities of a good
woman.
➢ In Bengal
● An entire area in central Calcutta – the Battala – was devoted to the printing of
popular books.
● Here you could buy cheap editions of religious tracts and scriptures, as well as
literature that was considered obscene and scandalous.
● By the late 19th century, a lot of these books were being profusely illustrated
with woodcuts and coloured lithographs.
● Pedlars took the Battala publications to homes, enabling women to read them
in their leisure time.
➔ Print and the Poor People
1. Very cheap small books were brought to markets in 19th-century Madras towns
and sold at crossroads, allowing poor people travelling to markets to buy them.
2. Public libraries were set up from the early 20th century, expanding the access
to books.
3. These libraries were located mostly in cities and towns, and at times in
prosperous villages.
4. For rich local patrons, setting up a library was a way of acquiring prestige.
In the late 19th century, caste discrimination started coming up in many printed tracts
and essays.
➢ In the 20th Century
● B.R. Ambedkar in Maharashtra and E.V. Ramaswamy Naicker in Madras, better
known as Periyar, wrote powerfully on caste and their writings were read by
people all over India.
● Local protest movements and sects also created a lot of popular journals and
tracts criticising ancient scriptures and envisioning a new and just future.
● Workers in factories were too overworked and lacked the education to write
much about their experiences.
● Kashibaba, a Kanpur millworker, wrote and published Chhote Aur Bade Ka Sawal
in 1938 to show the links between caste and class exploitation.
● The poems of another Kanpur millworker, who wrote under the name of
Sudarshan Chakra between 1935 and 1955, were brought together and
published in a collection called Sacchi Kavitayan.
● By the 1930s, Bangalore cotton millworkers set up libraries to educate
themselves, following the example of Bombay workers.
● These were sponsored by social reformers who tried to restrict excessive
drinking among them, to bring literacy and, sometimes, to propagate the
message of nationalism.
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PRINT AND CENSORSHIP
● Before 1798, the colonial state under the East India Company was not too
concerned with censorship.
● Its early measures to control printed matter were directed against Englishmen
in India who were critical of Company misrule and hated the actions of
particular Company officers.
● The Company was worried that such criticisms might be used by its critics in
England to attack its trade monopoly in India.
● By the 1820s, the Calcutta Supreme Court passed certain regulations to control
press freedom and the Company began encouraging publication of newspapers
that would celebrate British rule.
● In 1835, faced with urgent petitions by editors of English and vernacular
newspapers, Governor-General Bentinck agreed to revise press laws.
● Thomas Macaulay, a liberal colonial official, formulated new rules that restored
the earlier freedoms.