WORK

INTEGRATED
LEARNING
PROGRAMMES

MBA in
Digital Business
for Working Professionals

https://bits-pilani-wilp.ac.in Call:+91-80-48767777

admission@wilp.bits-pilani.ac.in
The future of business is DIGITAL!
A recent McKinsey survey suggests that the future will belong to companies that put technology at the
center of their outlook, capabilities, and leadership mandate. We live in an age where technology is
transforming enterprises, and societies, and every industry and enterprise is striving to digitalize their
core processes. And in order to stay afloat and succeed, businesses are adapting technology into their
business strategies.
According to an Amazon Web Services report, the number of Indian workers requiring digital skills for
their jobs is set to rise by 27.3 million, over the next year, and 95% of professionals surveyed in India
acknowledged that they require more digital skills.
MBA in Digital Business is a four-semester Work Integrated Learning Programme designed for working
professionals, who are working in or wish to make a career in the areas of Digital Business, E-Commerce
and related areas. Participants will gain a good understanding of the business practices, processes,
design, and strategies relevant for success in digital businesses.

Who Should Apply?

The program is designed for employed professionals who are working either in digital business
organizations or in roles related to the digitalization of business processes. The program is also
suitable for the employed professionals working in different functions, who want to appreciate
the scope for digital transformation in their organizations. The professionals who are aspiring to
make a career in the digital startup ecosystem or in digital business consulting, either as
employees or as entrepreneurs, are also encouraged to apply.

MBA in
Digital Business Apply Now
What are the Highlights
of the Programme?

MBA in Digital Business is a BITS Pilani Work Integrated Learning

Programme (WILP). BITS Pilani Work Integrated Learning Programmes are
UGC approved.

The programme allows participants to learn about emerging technologies and how
those technologies can be leveraged to design, build, and manage Digital businesses.

The programme is of four semesters, with online classes conducted mostly on

weekends or after business hours. You can pursue the programme without any
career break.

The Project in the final semester enables students to apply concepts and techniques
learnt during the programme.

The programme uses a Continuous Evaluation System that assesses the learners over
convenient and regular intervals. Such a system provides timely and frequent feedback
and helps busy working professionals stay on course with the programme.

The education delivery methodology is a blend of classroom and experiential learning.

Experiential learning consists of lab exercises, assignments, case studies, research
projects, and work-integrated activities

Participants who successfully complete the programme will become members of an

elite & global community of BITS Pilani Alumni

Option to submit fee using easy-EMI with 0% interest.

MBA in
Digital Business Apply Now
What are the programme
objectives?
 Understand the digital business practices, processes, design, strategies.
 Be cognizant of the customer centricity and customer experience
management in digital world
 Appreciate the data-driven decision making for digital businesses
 Appreciate the emerging technologies and anticipate the opportunities for improving the modus
operandi through the use of technology

What are the student learning outcomes?

At the end of the programme, the students will be able to:

 Apply critical thinking skills to solve Business Problems and make sound decisions
 Demonstrate empathetic leadership skills in a dynamically changing business world
 Operate in an ethically and socially responsible manner
 Effectively apply modern management techniques for the benefit of their firms and society in general
 Understand the digital business practices, processes, design, strategies.
 Be cognizant of the customer centricity and customer experience management in digital world
 Appreciate the data-driven decision making for digital businesses
 Appreciate the emerging technologies and anticipate the opportunities for improving the modus
operandi through the use of technology

MBA in
Digital Business Apply Now
Learning methodology

Attend online lectures over weekends

Lectures are conducted live via online classes. These lectures can be attended via the internet
using a computer from any location. These online classrooms offer similar levels of interactivity as
regular classrooms at the BITS Pilani campus.

Classes for students admitted during the period Oct 2022 - Jan 2023 will begin in Jan 2023. The
class schedule is announced within 1 week of completion of the admission process.

The online lectures are conducted usually over weekends for a total of 7-8 hours per week. If you
miss a lecture, you can also access the recorded lecture on the internet.

Digital learning
Learners can access engaging learning material at their own pace which includes recorded lectures from
BITS Pilani faculty members, course handouts and recorded lab content where applicable.

Experiential learning

The programme emphasises on Experiential Learning that allows learners to apply concepts learnt in
classroom in simulated, and real work situations.
This is achieved through the exposure to contemporary software packages in the Analytics Lab that can be
accessed remotely by the students.

Case studies and assignments

Carefully chosen real-world cases & assignments are both discussed and used as
problem-solving exercises during the programme

Project work
The fourth semester offers an opportunity for learners to apply their knowledge gained during the
programme to a real-world like complex project. The learner is expected to demonstrate understanding of
vital principles learnt across semesters and their ability to successfully apply these concepts

Continuous assessment

Continuous Assessment includes graded Assignments/Quizzes, Mid-semester exam, and

Comprehensive Exam.

MBA in
Digital Business Apply Now
REMOTE LABS
for Management Students
The students enrolled in the WILP management programs have remote access to the
labs in the areas of finance, analytics, and general management. These labs play a vital
role in enhancing student engagement and enriching the “learning by doing” which has been
the cornerstone of BITS Pilani WILPD programs.

ANALYTICS LAB
The Analytics Lab hosts software packages such as Tableau, SPSS, Stata, @risk, StatTools, Eviews,
Anaconda Navigator, R, Python, and PowerBI among others. These packages help the students perform
basic as well as advanced analytics exercises that are related to their workplace or are covered in the
analytics courses offered in our management programs. This lab enables the students to perform
descriptive, predictive, and prescriptive analytics related to all the functional areas of finance, marketing,
supply chain management, HR management, etc. The lab has an adequate suite of packages to equip the
students to work on different types of data- numeric or text, structured or unstructured.

FINANCE LAB
The Finance Lab hosts state-of-the-art Bloomberg Terminals that capture real-time information about the
financial markets as well as the financial statements and valuable business information of the industry. The
databases such as "Prowess” are also made available to the students so that they can download the
information of various companies, sectors, and economies; and can undertake projects related to financial
accounting, management accounting, corporate finance, derivatives trading, portfolio optimization, equity
research, behavioral finance, and fintech among others. The Lab also hosts a simulation on working capital
management that gives the students rich experience in managing the working capital and increases their
absorption through experiential learning.

MANAGEMENT LAB
The Management Lab is equipped with software, simulations and digital resources that students can
leverage in core areas of management. The simulations help improve the decision-making skills, business
competence and integrating the application of learnings from various courses. With the Microsoft Project
software, the students would be able to plan, schedule, track, collaborate to successfully execute projects,
With the HSTalks Business & Management collection, students get access to the digital collection of
professionally produced multimedia lectures, case studies, interviews, and peer-reviewed journals by
renowned authorities in diverse subject areas such as Global Business Management, Finance, Accounting,
Economics, Marketing & Sales, Strategy, Technology, and Operations.

MBA in
Digital Business Apply Now
Mode of Examinations
Examinations Mode Options applicable for students admitted in
Batch starting in Jan 2023
Semester 1, 2, 3 & 4 have Mid-semester Examinations and Comprehensive Examinations for
each course. These examinations are mostly scheduled over weekends. During these
semesters, In addition to the mid-semester and comprehensive examinations, there will also
be quizzes/assignments conducted online as per course plan which the students need to
participate. In the Semester 4 (Final Semester), Student in addition to course work will be
doing a project as per Institution’s guidelines.

Two Options on Mode of Examinations during Semester 1 & 2:

Institution offers a choice between taking the examination online or taking them at a designated examination
centre. The student will choose one of the option depending on his or her own preference and
circumstances. Both options are explained below:

Online Examinations:
Students choosing this option can take the examinations online from any location e.g. office or home.
To take an online examination, student must possess a laptop or desktop with two web cams (One
Web Cam for students frontal face view and second Web Cam for student’s full side profile
view), a smart phone and good internet connectivity. As per the examination schedule, the student is
expected to login to the institution’s online examination platform and take the examinations in
compliance with institution’s defined guidelines and rules announced before the examinations. For full
details about hardware, software and connectivity requirements to take online examination, click here

Examinations at Designated Examination Centers:

Students choosing this option will need to appear in person for taking the examinations at
institution’s designated examination centers. These designated examination centers are at the
following locations: Bangalore, Chennai, Hyderabad, Pune, Mumbai, Goa, Delhi NCR, Pilani
and Kolkata. In addition to these location, Institution also has a designated examination center
at Dubai.
Please note that offering of examinations at designated examination centers is subject to
institution’s assessment of the safety conditions as per prevailing pandemic conditions and also
subject to a required minimum number of students preferring this option. The institution may
choose to not offer this option, if as per its own assessment the safety situation due to pandemic
conditions is not conducive to conduct examinations at designated examination centers or if as per
its assessment, adequate no of students have not preferred for this option. In circumstances as
explained, Institute will then conduct the examinations only in the online mode.

MBA in
Digital Business Apply Now
 Important:
The option of taking Online Exams for Semester 1 & 2 will remain available for normal
duration of the programme. However, in case a student chooses to take a break in the
programme, the options on the mode of examination available will be as prevailing at the
time the student resumes the programme. Also, if a student has backlog course/s to
successfully complete and due to which he/she needs to register in additional semester/s over and
above the normal duration of the programmes, the options on the mode of examination available will be
as prevailing at the time when student registers for an additional semester.

Also note that The Institute regularly takes actions to optimize its examination system and hence the
Hardware, software, equipment and connectivity requirements, instructions and rules associated with
online and physical mode examination may change at Institute's discretion. All students will need to
100% comply with any such changed specification announced by the Institute.

Mode of Examinations for Semester 3:

One or both of the options on the mode of the examination as listed above for Semester 1 & 2 will be made
available as per discretion of the institution. Institution decision on mode of examinations will take into
account its assessment of the pandemic situation and any other feasibility constraints associated with each
mode. The Institution’s decision on mode of examination to be offered to the student will be as per its sole
discretion and students must comply by the institution’s decision.

Mode of Evaluation for Semester 4 (Final Semester):

During Semester 4, students will be required to register for a Project course Each submission required for
Project as per institution’s guidelines can be made ONLINE on a BITS Pilani’s approved and managed
online assessment platform. If your programme curriculum also entails other coursework in addition to the
project then one or both of the options on the mode of the examination as listed above for Semester 1 & 2
will be made available as per discretion of the institution. Institution decision on mode of examinations will
take into account its assessment of the pandemic situation and any other feasibility constraints associated
with each mode.

What is the Eligibility Criteria?

Minimum eligibility to apply: To apply, candidates must possess one of the following qualifications:
 Employed professionals holding an Integrated First Degree of BITS or its equivalent such as B.E. / M. Sc.
in relevant disciplines, with at least 60% aggregate marks, and minimum one year work experience in
relevant business domains.
OR
 Employed professionals holding a three year undergraduate degree in such areas as Mathematics,
Statistics, Science, Economics, Commerce, and Business Management with at least 60% aggregate
marks, and having studied at least one course in mathematics or statistics at the high school or higher
level, and with minimum two years of work experience in relevant business domains.

MBA in
Digital Business Apply Now
Fee Structure
The following fees schedule is applicable for candidates seeking new admission during the
academic year 2022-23:

Application Fees Admission Fees Semester Fees

(one time) (one time) (per semester)

`1,500 `16,500 `60,500

0% Easy-EMI Option
Instant EMI option with 0% interest is now available that allows you to pay
programme fee in an easy and convenient way.
Instant online approval in seconds
No Credit Cards/ CIBIL score required
Easy & Secure online process using Aadhaar and PAN number
Anyone with a Salary Account with Netbanking can apply
Option to submit fee using easy-EMI with 0% interest.

Click here to learn more

Important: For every course in the program institute will recommend textbooks, students would
need to procure these textbooks on their own.

MBA in
Digital Business Apply Now
 Programme Curriculum
First Semester Second Semester
Financial and Management Accounting Marketing
Managerial Economics Financial Management
Quantitative Methods Strategic Management & Business Policy
Managing People & Organizations Digital Business Design

Third Semester Fourth Semester

Digital Strategies for Business Elective 1
Digital Technologies and Analytics Elective 2
Digital Customer Experience Management Project
Operations Management

Pool of Electives
Introduction to Fintech Digital Marketing
Financial Analytics AI and Machine Learning for Digital Business
Blockchain and Applications Digital Manufacturing and Logistics
Supply Chain Analytics Entrepreneurial Finance
Analytics for Marketing

Choice of Electives is made available to enrolled students at the beginning of each semester. A limited
selection of Electives will be offered at the discretion of the Institute.

MBA in
Digital Business Apply Now
Course Description
Digital Business Design
The course would equip you to gain insights into customer behavior, create profitable value
propositions, and develop digital product offerings.

Digital Marketing
The course would help you devise strategic advertising and promotional programs to drive customer
traffic to your website and maximize revenue. It would cover the concepts of Search Engine
Optimization. Search Marketing and Social Media marketing, among other things.

Digital Strategies for Business

We shall cover successful strategies adopted by digital firms to achieve operational excellence,
platform development, and creativity management.

Digital Manufactuing and Logistics

The course deals with the architecture and operation of digital manufacturing, intelligent
manufacturing systems, and the application of knowledge engineering to the manufacturing life cycle.

Emerging Technologies and Analytics

The course will introduce you to the application of cloud technology, blockchain, NLP, AI, and ML to
modern firms.

MBA in
Digital Business Apply Now
 How to apply
Click here to visit the BITS Pilani Online Application Center. Create your login at the
Application Center by entering your unique Email id and create a password of your choice.

Once your login has been created, you can anytime access the online Application Center using your
email ID and password. Once you have logged in, you will see a screen showing 4 essential steps to be
completed to apply for the programme of your choice.

Begin by clicking on Step 1 - ‘Fill/ Edit and Submit Application Form’. This will enable you to select the
programme of your choice. After you have chosen your programme, you will be asked to fill your details in an
online form. You must fill all details and press ‘Submit’ button given at the bottom of the form.

Take the next step by clicking on Step 2 - 'Download Application PDF Copy’. This will download a pdf copy of
the application form on your computer.

Now, click on Step 3 - 'Pay Application Fee’ to pay INR 1,500/- using Net banking/ Debit Card/ Credit Card.

Take a printout of the downloaded Application Form and note down the Application Form Number that appear
on the top-right corner of the first page. This Application Form Number should be referred in all future
correspondence with BITS Pilani.

In the printout of the downloaded Application Form, you will notice on page no. 3 a section called the Employer
Consent Form. Complete the Employer Consent Form. This form needs to be signed and stamped by your
organisation’s HR or any other authorised signatory of the company.

Important: In view of work-from-home policies mandated by many organisations, a few candidates may not be able
to get the physical forms signed by their HR/ other authorised organisational representative. Such candidates may
instead request an email approval to be sent to their official email ID by the HR using the format available through
this link.

Further on page no. 4 of the printed Application Form is a section called the Mentor Consent Form. The Mentor
Consent Form needs to be signed by the Mentor.

Important: In view of work-from-home policies mandated by many organisations, a few candidates may not be able
to get the physical forms signed by their Mentor. Such candidates may instead request an email approval to be sent
to their official email ID by the Mentor using the format available through this link.

Who is a mentor:
Candidates applying to Work Integrated Learning Programmes must choose a Mentor, who will monitor the
academic progress of the candidate, and act as an advisor & coach for successful completion of the programme.

MBA in
Digital Business Apply Now
 How to apply
Candidates should ideally choose the immediate supervisor or another senior person
from the same organisation. In case a suitable mentor is not available in the same
organisation, a candidate could approach a senior person in another organisation who has the
required qualifications. Wherever the proposed Mentor is not from the same employing organization
as that of the candidate, a supporting document giving justification for the same should be provided by
the candidate’s employer.

Candidates applying to B.Tech. programmes should choose a Mentor who is an employed professional with
B.E./ B.S./ B.Tech./ M.Sc./ A.M.I.E./ Integrated First Degree of BITS or equivalent. Candidates applying to
M.Tech., M.Sc., MBA, M.Phil programme should choose a Mentor who is an employed professional with:

• B.E./ M.Sc./ M.B.A./ M.C.A./ M.B.B.S. etc. and with a minimum of five years of relevant work experience

OR

• M.E./ M.S./ M.Tech./ M.Phil./ M.D./ Higher Degree of BITS or equivalent

Further on page no. 5 of the downloaded Application Form, is a Checklist of Enclosures/ Attachments.

• Make photocopies of the documents mentioned in this Checklist

• Applicants are required to self-attest all academic mark sheets and certificates

Finally, click on Step 4 - 'Upload & Submit All Required Documents’. This will allow you to upload
one-by-one the printed Application Form, Mentor Consent Form, Employer Consent Form, and all
mandatory supporting documents and complete the application process. Acceptable file formats for
uploading these documents are .DOC, .DOCX, .PDF, .ZIP and .JPEG.

Upon receipt of your Application Form and all other enclosures, the Admissions Cell will scrutinise them for
completeness, accuracy and eligibility.

Admission Cell will intimate selected candidates by email within two weeks of submission of application
with all supporting documents. The selection status can also be checked by logging in to the Online
Application Centre.

MBA in
Digital Business Apply Now
 WORK
INTEGRATED
LEARNING
PROGRAMMES

UGC Approval
BITS Pilani is an Institution of Eminence under UGC (Institution of Eminence Deemed
to be Universities) Regulations, 2017. The Work Integrated Learning Programmes
(WILP) of BITS Pilani constitutes a unique set of educational offerings for working
professionals. WILP are an extension of programmes offered at the BITSPilani
Campuses and are comparable to our regular programmes both in terms of
unit/credit requirements as well as academic rigour. In addition, it capitalises and
further builds on practical experience of students through high degree of integration,
which results not only in upgradation of knowledge, but also in up skilling, and
productivity increase. The programme may lead to award of degree, diploma, and
certificate in science, technology/engineering, management, and humanities and
social sciences.

On the recommendation of the Empowered Expert Committee, UGC in its 548th

Meeting held on 09.09.20 has approved the continued offering of BITS Pilani’s Work
Integrated Learning programmes.

https://bits-pilani-wilp.ac.in

Call:+91-80-48767777

admission@wilp.bits-pilani.ac.in

The material in this brochure is provided for educational and informational purposes. All the images that have been used belong to their
respective owners and have been picked up from the public domain.

B2C_20102022