Micro - Rationale

I.
RATIONALE
This proposal discusses the development of lettuce production utilizing the Kratky
method in Barangay Lapu-Lapu, Santa Cruz, Marinduque.. ,This project aims to improve the
accessibility of locally produced lettuce. This project offers precise nutrient control, space
efficiency, water conservation, reduced pesticide use, year-round harvesting, and is suitable for
small or urban farms. It maximizes production in limited space, uses less water than traditional
soil farming, reduces pest risk, and allows for continuous production regardless of external
weather conditions.
Because nutrients, water, and environmental conditions can be precisely controlled,
hydroponic lettuce grows more quickly and produces more than traditional soil-based farming.
This water-efficient device consumes up to 90% less water. Produce that has less soil is cleaner
and healthier since less pesticides are needed and there is a lower chance of soil-borne illnesses.
Hydroponics is perfect for urban farming since it uses less room and can be grown all year
round, regardless of the weather. It also has less of an impact on the environment because it
promotes local manufacturing,
In Barangay Lapu-Lapu, Santa Cruz, Marinduque, the supply of lettuce has been
traditionally met by a lot local producers. However, despite its limited presence in the market,
the demand for this essential vegetable is growing among local restaurant owners who recognize
its crucial role in the preparation of various cook. With a rising need for a stable source of
lettuce, the potential for a local producer to establish themselves as a reliable supplier is
promising.
using the Kratky method, it is important and helpful because it addresses the growing demand
for this vegetable in the local market. The Kratky method is an efficient and space-saving
approach to growing lettuce, allowing farmers to produce crops all year round with minimal
equipment and maintenance. By meeting the demand for lettuce in the municipality, local
production can reduce the dependency on external suppliers and support the growth of the local
economy." which lowers carbon emissions linked to transportation, land use, and soil
deterioration. Hydroponic lettuce is, all things considered, a reliable, high-quality, and
sustainable food source. Because it may be used in a variety of salads and dishes, lettuce is in
high demand in the Philippines. Region 12 consumed the most lettuce between 2015 and 2019,
according to statistics from the Philippine Statistics Authority. Considering that lettuce is
regarded as a high-value crop, 71.75% of the population was found to be above the poverty line
because of its consumption. The amount of lettuce consumed per person was 0.0093561,
0.0094697 in 2016, 0.0094836 in 2017, 0.009496 in 2018, and 0.0095078 in 2019. The
consumption of lettuce among Filipinos in Region 12 is clearly rising, as evidenced by the
region's rising per capita consumption.
The proponent will implement this enterprise for some reason that: high returns in a short
period of time; small space is enough to do in hydroponic lettuce production. The proponent
decided to implement this enterprise to fulfill the shortage of supply of lettuce in santa cuz
marindque.
The project hydroponic lettuce production will be conducted at Lapu-Lapu, Santa Cruz,
Marinduque. The project will be consisting of 450 heads of lettuce to be grown within 3 cycles,
each cycles consist 150 heads to be grown in 30-40 days.

II. OBJECTIVES
At the end of the production, the project will achieve the following:
 To produce 450 heads of lettuce in 3 cycle.
 Generate a net income of Php in 3 cycles.
 Attain % return on investment (ROI).
III. MARKETING ASPECT
A. MARKET DESCRIPTION
The proponent's neighborhood in Barangay Lapu-Lapu, local vendors, and the Santa Cruz
Marinduque public market will be the target clients. This target was chosen by the proponent
due to its proximity to the proponent's site location.
Marketing Strategies
1. Product Strategy
The good quality lettuce will be sold to the market, it will be fresh, the dried leaves will be
removed and the lettuce will not be removed in its soil medium to maintain its freshness and still
be marketed for a couple of days for the retailers who will buy the produced lettuce
2. A cup of harvested lettuce will be sold. Each cup will cost Php 35.00. Proponents will
give a free extra cup of lettuce to customers who purchase every 25 cups to boost the
sale,the proponent will offer a promo of 3 pcs of cup for 100php. This price is only an
estimate, based on the average retail price that is currently in the market.
3. The produce will be sold directly to the consumers, retailers, restaurants, and public
market in the municipality of the Santa Cruz, Marinduque. The proponent will deliver the
product to its consumer’s location, if the location of the customers is outside Lapu-Lapu,
the proponent will use the motorcycle as transportation to deliver the goods.
IV. TECHNICAL ASPECT
A. Project Description
1. Product Description
The Olmetie RZ is the best Batavia variety in the world of commercial growing.
Also known as summer crisp, this Batavia type is easy to grow, relatively tolerant of hot
weather, and harvestable from baby leaf to full size. Very crisp like romaine, but sweet
and juicy, without bitterness.

Objectives:
1. To produce and sell 300 cups of lettuce in a 3cycle period.

2. To supply local end users such as: local restaurants, and individuals of fresh lettuce.
3. To make kratky production method known more to the public.
4. For my fellow students, to use this proposal outline as another source of information
in the field of production.

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I.

Because nutrients, water, and environmental conditions can be precisely controlled,

promotes local manufacturing,

consumption of lettuce among Filipinos in Region 12 is clearly rising, as evidenced by the

region's rising per capita consumption.

each cycles consist 150 heads to be grown in 30-40 days.

 To produce 450 heads of lettuce in 3 cycle.

 Generate a net income of Php in 3 cycles.

 Attain % return on investment (ROI).

III. MARKETING ASPECT

IV. TECHNICAL ASPECT

and juicy, without bitterness.

1. To produce and sell 300 cups of lettuce in a 3cycle period.

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