Outlook 2024
Outlook 2024
Outlook 2024
Investing
Reconfigured
After the Rate Reset:
Five considerations for the year ahead
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Foreword
In many ways, this past year has defied expectations. The widely anticipated U.S. recession hasn’t happened.
Growth across many economies has proven surprisingly resilient. Inflation has retreated from its multi-decade
highs. Global multi-asset portfolios have regained more than half of the ground that was lost from the
market peak in late 2021 to the trough in October 2022.
At the same time, a historic rise in global bond yields has reconfigured the investing landscape. Higher rates give
investors more choices in crafting their financial plans; investors have not had such an opportunity since the
global financial crisis.
In our 2023 Outlook, entitled “See the potential,” we encouraged clients to look past the headwinds
to growth and consider the prospects for stronger markets. That turned out to be pretty good advice.
To prepare for the year ahead, we rely on the experience of our Global Investment Strategy Group to help
us identify both the risks and opportunities that our clients may face. In their view, higher bond yields and
reasonable equity valuations mean that forward-looking returns across many asset classes seem more
promising than they have been in more than a decade.
Whatever markets have in store, we rely on each other and on the relationships we have forged over
time to deliver you our best. We are honored to stand by your side as your financial partner.
Thank you for your continued trust and confidence in J.P. Morgan.
Sincerely,
03
Highlights from
the 2024 Outlook
Inflation will likely settle.
You should still hedge against it.
Equities are one option. Real assets are another.
04
Contents
INTRODUCTION INFLATION CASH
After the rate reset Inflation will likely settle The cash conundrum
05 05
INTRODUCTION
06
The big shift
Three years ago, nearly 30% of all global government debt traded with a
negative yield. It seemed the era of super-low interest rates might never end.
rate world
Today, negative yielding debt has all but disappeared. Over half of the
developed world’s sovereign debt trades with a yield higher than 4%, and
U.S. Treasury yields across the curve, from 3-month bills to 30-year bonds,
range from ~4.5% to 5.5%.
The rise in global bond yields is not just historic—it marks the most
important development in markets since the world emerged from the
COVID-19 pandemic.
5%
4%
Today
3% June 2023
2%
Dec 2021
1%
0%
1M 2M 3M 6M 1Y 2Y 3Y 5Y 7Y 10Y 20Y 30Y
Source: Bloomberg Finance L.P. Data as of November 15, 2023.
07
INTRODUCTION
Many investors have already paid a price for this newfound flexibility. added at least $18 billion more in checking, savings and certificates of
Global multi-asset portfolios have managed only meager gains since deposit as well. Simply put, our clients are holding significantly more
stocks took off in November 2020 on the news of Pfizer’s successful cash than they did two years ago.
COVID vaccine trial. For the first time ever, investment grade debt
(including sovereign securities, municipal bonds and corporate credit) Cash is understandably tempting. And at the same time, higher bond
is at risk of delivering negative total returns for three years in a row. yields and reasonable equity valuations mean that forward-looking
Despite a strong calendar year in 2023, broad equity markets have returns across many asset classes seem more promising than they
also struggled to find direction amid wild swings by certain stocks and have since before the GFC.
sectors.
In short, it’s clear the markets have entered an entirely new interest
As multi-asset portfolios have treaded water, cash hasn’t looked as rate regime. We suggest that investors consider capitalizing sooner
enticing in over 15 years. Not surprisingly, perhaps, our clients have rather than later on what we think is a once-in-a-generation opening
added at least $120 billion to money market funds, Treasury bills and that may not be available a year from now. But how do you personalize
other short-term fixed income investments to generate incremental yield the many possibilities with a strategy that optimizes your specific
with limited downside risk. This hasn’t drained their deposits—they have financial needs and goals?
of a 5% rate world is to
understand—and further 02 The cash conundrum: the benefits and risks
of holding too much.
explore—these five
important considerations:
03 Bonds are more competitive with stocks—
adjust the mix according to your ambitions.
08 08
INFLATION
01
Inflation will
likely settle.
You should still
hedge against it.
10
It’s important to mention the circumstances that caused the rate reset But to be clear: We believe the near-term path for inflation is lower.
in order to explain our view on the course we think inflation and rates
will take. In 2021 and 2022, as inflation soared globally, nearly all Inflation has already retreated from its recent—and unexpected—highs.
major central banks aggressively hiked interest rates (except the Bank In the United States, inflation has collapsed from a peak of over 9% to
of Japan and the People’s Bank of China). While shorter-term interest under 3.5% today. We are especially encouraged by the recent cooling
rates quickly moved higher, longer-term yields only caught up in the in inflation rates for services sectors such as hotels and recreation,
late summer and early fall. where price increases tend to be stickier. The outlook for shelter
inflation, which currently accounts for around three-quarters of all of
One possible reason for this move is that investors are starting to the year-on-year change in the Consumer Price Index (CPI), gives us the
believe inflation will be higher than it was in the late 2010s and higher most confidence that price inflation will continue to fall in the United
policy rates will be needed to help keep it in check. States. The most current data on where shelter inflation is heading,
including home prices and new rents, signal that shelter inflation will
We agree with this assessment. continue to cool to a manageable level.
11
INFLATION
Inflation is similarly decelerating outside the United States, but more As a result, U.S. wage growth, proxied by the Employment Cost Index
slowly. In developed world economies, it has declined to 4% from a peak excluding incentive pay, has slowed from over 6% to around 4%.
of ~8%. Globally, realized inflation has been coming in below economists’
forecasts since April 2023, and we think price inflation in both the United Central bankers will continue to look for further moderation, but the
States and Europe will approach central banks’ 2% mandate by the end progress is clear—and encouraging. Still, we think 2% inflation will likely
of 2024. represent more of a floor than a ceiling for price moves. Market-based
indicators of future inflation (such as breakeven inflation rates and
On the wage front, labor demand and supply are in a better balance. inflation swaps) suggest that investors also expect both U.S. and Euro
The gap between job openings (demand for labor) and unemployed Area inflation to run between 2.0% and 2.5% over the next 5–10 years.
workers (supply of labor) in the United States has shrunk from its This would compare with the 1.5% to 2.0% range that prevailed from
peak of over 6 million to close to 2.5 million today. An increase in 2015 through 2020. We expect developed world inflation will similarly
immigration has also boosted the number of available workers. settle between 2% and 2.5%, and with more variability than existed in
Year-to-date, foreign-born workers accounted for more than 40% the 2010s.
of the 3 million–plus new jobs in the United States.
*Our universe of advanced economies includes: Australia, Austria, Belgium, Canada, Denmark, Finland,
France, Germany, Greece, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Spain,
Sweden, Switzerland, United Kingdom, United States.
Sources: Bureau of Labor Statistics, Haver Analytics. Data as of October 31, 2023.
12
There are, to be sure, countervailing forces that may push The process of “nearshoring” and global supply chain adjustments
inflation rates higher over the medium term. Industrial policy and will also limit how much goods prices could fall. Fundamentally, it
the energy transition could lead to higher commodity prices. In fact, seems to us that many parts of the economy (labor markets, housing,
at least initially, the shift to clean energy sources could lead to bouts commodities) have insufficient supply to meet demand. This should place
of inflation. Consumer and investor inflation expectations could also more upward pressure on prices than occurred in the 2010s.
nudge inflation higher—becoming in effect a self-fulfilling prophecy.
13
INFLATION
How should investors grapple They might look first to equities. Since the end of 2019, U.S. consumer
prices have risen almost 19%. S&P 500 earnings are up over 35%.
with the prospect of more Crucially, profit margins for the core of the S&P 500 have stabilized at
~12%, in line with pre-pandemic peaks and only one percentage point
meaningful inflation in 2024 below the 2021 highs. We believe large public companies will be able
to continue to maintain both pricing power and their margins. This
and beyond? is not just a U.S. phenomenon. Look no further than the European
luxury goods sector, which commands pricing power while delivering
robust growth.
12%
10.7%
10%
8.5%
8%
6%
4%
2.4%
2%
0%
> 5% 3%–5% 2%–3% 0%–2%
YoY Inflation Rate
Source: Bloomberg Finance L.P. Data as of November 17, 2023.
Past performance is no guarantee of future results. It is not possible to invest directly in an index.
14
In addition, equities may not provide the only defense against inflation. tend to appreciate because it becomes more expensive to replace
We think the current environment also argues for potential exposure them. Problems in the office sector and pockets of retail and hospitality
to real assets such as global real estate, infrastructure, transportation, are well known, but we believe sectors such as industrial and data
commodities and timber. centers offer robust growth prospects.
Take real estate, as an instructive example. Income growth for real In the last cycle, investors used bonds to insulate portfolios from slower
estate tends to outpace inflation, and most leases in commercial growth. In the cycle now emerging, we think investors can use real
properties contain inflation step-ups. What’s more, as commodities assets to insulate their portfolios from higher inflation.
(steel, say, or wood) and labor become more costly, existing buildings
Sources: J.P. Morgan Asset Management GRA Research, NCREIF, Bureau of Labor Statistics. Data as of June 30, 2023.
15
CASH
02
16
It feels good to hold cash when rates Certainly, 5% yields on cash and low volatility have been a magnet for
our clients’ assets. This phenomenon is global, but it is particularly
are high and other markets are this powerful in the United States, where clients have over twice the
allocation to short-term Treasuries and money markets as their
volatile. Frankly, over the last two international peers.
years, it has paid to stay in cash.
Could this shift into cash cause problems? In the context of your own
financial planning, it may help to acknowledge that you may feel
differently about cash than you do about stocks, bonds or other assets.
But you should consider cash as you do any other asset—asking how it
fits into your goal-aligned wealth plan, and whether the timing of an
overallocation makes sense.
CASH COMFORT: OVER THE PAST TWO YEARS, IT HAS PAID TO STAY IN CASH
USD total return since December 2021, %
10%
USD Cash MSCI World Global Equities Global Bond Aggregate
0%
10%
20%
30%
Dec ’21 Mar ’22 Jun ’22 Sep ’22 Dec ’22 Mar ’23 Jun ’23 Sep ’23
17
CASH
Cash works best relative to stocks and bonds in periods such as the
one we just saw: when interest rates are rising quickly, and investors We think 2024 will likely
question the durability of corporate earnings growth.
deliver a backdrop of
Cash works less well when interest rates are falling (you are reinvesting falling rates and improving
at lower and lower yields), or when earnings growth expectations are
improving and risk sentiment is recovering. We think 2024 will likely earnings, in which cash
deliver a backdrop of falling rates and improving earnings, in which will work less well.
cash will work less well.
Our expectation of lower cash rates reflects our view that inflation has
likely peaked, that central banks see their current policy positioning
as restrictive, and that the labor market is cooling relatively quickly.
Indeed, continuing jobless claims in the United States are 30% higher
year-over-year. Historically, we have only seen that rate of increase
when the economy was already in recession. Thus central banks should
be willing to lower interest rates if they feel that growth is threatened.
Indeed, markets think the Federal Reserve, European Central Bank and
Bank of England could lower interest rates as soon as March 2024.
18
From a planning perspective, holding more cash today than you did
in 2021 or 2017 is probably fine. Cash yields after inflation are at some
of their highest levels of the last 20 years. But holding relatively more
cash probably isn’t the best use of your overall portfolio.
Here’s why. You can commit less capital to a goal today if you
are willing to invest it in a way that increases the expected return.
It’s a simple but profound principle of investing.
Now let’s think about the alternate approach. Allocating assets outside
of cash reduces the amount of capital that is required today to fund a
goal with a high degree of confidence. It could also allow your wealth
to fund more goals than you could with an all-cash approach.
Holding more cash in the near term may not be a poor decision,
but it likely isn’t the best one either. Cash may offer a viable path
to achieve some of your goals—but probably not many.
1
J.P. Morgan Asset Management's LTCMAs are the product of a deep, proprietary
research process that pools the quantitative and qualitative insights of more than
60 investment professionals.
BONDS
03
20
4 out of 5
clients have not
Higher rates mean that bonds are as competitive with stocks as they
materially increased have been since before the GFC. Yet four out of every five of our clients
their allocation to have not materially increased their allocations to fixed income over the
last two years. The first question to ask is, do bonds deserve a larger
fixed income. share of your portfolio?
Given the recent increase in yields, we think bonds are now well
positioned to deliver on both fronts. What’s more, they could also
hold up much better against equities than they have over the past
decade. Consider that for the 10 years ended in Q3 2023, bonds have
posted annual returns of just ~1% versus nearly 15% for equities.
21
BONDS
15%
10%
5%
0%
’60 ’65 ’70 ’75 ’80 ’85 ’90 ’95 ’00 ’05 ’10 ’15 ’20
Across many sectors, yields have reached highs not seen since 2007. We make this case with conviction because we believe the new rate
The yield on a 5-year Treasury bond is 300 basis points (bps) above regime represents a generational reset in bond market pricing. The
the dividend yield on the S&P 500. Tax-equivalent yields on benchmark rate reset means that core bonds may now be poised to deliver strong
AAA-rated 15-year municipal bonds are over 6%. Junk bond yields forward-looking returns.
are over 8%, and private credit yields are in the low teens. The only
negative yielding debt left in the world is in Japan. Over a 10-to-15-year investment horizon, J.P. Morgan Asset
Management’s LTCMAs project that core bonds, as proxied by the
Those higher yields—and thus lower bond prices—depressed core Global Aggregate and U.S. Aggregate Bond Indices, will deliver 5%
bond returns in 2022 and 2023. In fact, the current drawdown for plus annual returns.
the Barclays Aggregate Bond Index from its prior high is -14%. That’s
better than the recent trough of -17%, but still lower than at any We think strong performance will begin in 2024—with modest price
other point in the index’s history. Despite the drawdown, our clients’ appreciation as rates fall, combining with an attractive starting yield.
allocations to fixed income are flat relative to the end of 2021. In 2024, In our view, those returns will reflect a favorable economic backdrop
we think they should consider continuing to add to the asset class. for bonds in the coming year: Economic growth should slow, inflation
22
will continue to cool, and central banks could start to reverse their We don’t think investors should see this moment as a choice between
rate-hiking cycles. stocks or bonds. We think they should personalize the possibilities by
designing a portfolio of stocks and bonds suited to their particular
What’s more, higher starting yields mean that a decline in interest rates goals and risk tolerances. The rate reset also means that investors
would provide a gain that is proportionately larger than the loss created should assess existing holdings to make sure their current allocations
by a similarly sized rate increase. To illustrate, an investment in a U.S. still make sense.
10-year Treasury bond would lose approximately 2% if yields rose one
percentage point over the next year. If rates fall 1% over the next year, Imagine for a moment that you’re evaluating your current assets. Top of
an investment in a 10-year Treasury bond would gain over 12%. mind is likely the concern you’ve had with market volatility over the last
two years. Even though a balanced portfolio has underperformed our
Globally, we are focused on tax efficiency in fixed income allocations. expectations, you may now have an opportunity to reduce equity risk,
In the United States, the municipal bond market is the clear expression. add more fixed income exposure, and still reach your financial goals.
Municipals have an extremely low historical default rate (0.1%
cumulatively over 10-year periods since 1970 versus 2.2% for corporate If you’ve got new funds to invest, your perspective may be slightly
bonds). In addition, state and local debt loads have not expanded different. One sign of fixed income’s new appeal: J.P. Morgan Asset
relative to GDP since 2000, in stark contrast to the federal debt. Management’s long-term return assumptions for bonds today are
higher than our equity market return assumptions were at the end
Each jurisdiction globally has its own nuances, and we recommend of 2021. The rate reset gives investors the opportunity to add fixed
exploring this with your local advisor. income to portfolios, reduce the range of possible outcomes, and
sacrifice relatively little potential return to do so.
Across global markets, the rate reset offers the potential to lock in
strong returns in many parts of the yield curve. We believe bonds But remember that fixed income comes with its own risks as well.
within the 3–10 year maturity range offer attractive yield, and they A concentrated allocation to bonds could depress portfolio returns
are less exposed to longer-term risks regarding government deficits. if inflation is more persistent than expected.
It has been a brutal stretch for bond investors, no doubt about it. Ultimately, the thing to keep in mind is that the higher-rate regime
But we think the end of central bank tightening cycles and cooling gives you more options in crafting your goals-based financial plans.
inflation will offer more than a reprieve—they’ll bring stability back If you aim to limit the potential downside for your wealth, and reduce
to the asset class. the range of possible outcomes, it could make sense to swap equity
exposure for bond exposure. But if you aim to capture a significant
degree of potential upside, you’ll likely want to hold on to your equities,
In short: The rate reset has run its course, both public and private. In the end, the right move for most may to
and we think it is time to lock in yields. In keep their strategic asset allocations and look forward to the stronger
forward-looking returns that we expect.
light of this, the second question to ask is,
should you own more fixed income relative
to equity?
23
STOCKS
04
With AI
momentum,
equities seem to
be on the march
to new highs.
24
Equities offer
the potential for We rely on equities to help provide long-term capital appreciation in
portfolios. Though more volatile than bonds, equities have outperformed
meaningful gains bonds 85% of the time on a 10-year basis since 1950. Over the long term,
we think equities can continue to outperform bonds and generate capital
in 2024. appreciation for investors.
25
STOCKS
Higher rates may also make you skeptical of valuations. But we think they Some investors argue that U.S. stock valuations need to correct further
appear reasonable in the United States and inexpensive elsewhere. The to account for higher interest rates. But today’s 18x–20x forward P/E
S&P 500 trades at above-average valuations on a price-to-earnings basis, multiples appear reasonable to us, given that the index currently has
while U.S. mid-cap and small-cap stocks (and European, emerging market wider margins (free cash flow margins are 30% higher than they were 10
and Chinese stocks) all trade at a substantial discount. Indian stocks, years ago) and healthy interest coverage (11x EBITDA to interest expense).
meanwhile, trade with fair valuations, but we are optimistic about their We also see prospects for better corporate revenue growth over the
low leverage and high growth rates. medium term, given the tailwinds from fiscal spending and productivity
gains from artificial intelligence. In the end, an outlook for slightly higher
While we prefer the U.S. stock market in 2024, low valuations elsewhere inflation and better growth means that an equity risk premium (proxied
suggest that prices already anticipate bad news for corporate profits, in this case by the difference between 10-year Treasury yields and the
limiting the downside for stock performance. By the same token, better earnings yield of the S&P 500) between 0% and 2% makes more sense
than-expected news could spur greater-than-expected gains. than the post-GFC environment of 3%–5%.
25x
20x
15x
10x
5x
U.S. U.S. U.S. U.S. U.S. Europe Emerging CSI 300 MSCI MSCI
Large Tech Equal Mid Small Markets (Onshore) China India
Cap Weight Cap Cap (Offshore)
26
Finally, we see several trends in
public and private equities that
we think could generate long-term
outperformance.
27
STOCKS
At the same time, we think some consumer staples and medical device
company stocks have been unduly punished by investors exclusively
focused on the impact of GLP-1s. We see selective opportunities here.
From an investor’s Finally, companies across sectors should benefit from a renewed focus
perspective, we see on infrastructure, construction and defense spending. Real private
spending on manufacturing structures has doubled since 2021, largely
potential upside driven by semiconductor factories. Earnings estimates have doubled
for companies whose businesses are tied to electrification.
in the stocks of
drug makers with a
growing share of the
weight-loss market.
28
How can you best evaluate these different stock scenarios? Bear
in mind that you’re investing in a higher rate environment, which
could be useful if you want to structure your equity holdings to limit
downside exposure, extract yield or increase potential upside based
on our expectations for next year.
We see opportunity
in secondary private
equity funds.
CREDIT
05
Pockets of credit
stress loom, but they
will likely be limited.
30
We expect the
coming year to
see more stress in
certain sectors of An inescapable fact of the business cycle is that higher interest rates make
credit harder to come by. Of course, companies and households can still
the credit complex. borrow money when credit is tight, but not as easily, and not in the ways
they are used to.
Not surprisingly, we expect the coming year to see more stress in certain
sectors of the credit complex. Vulnerable sectors include: commercial real
estate loans, leveraged loans, and some areas of consumer credit (e.g.,
autos and credit card) and high yield corporate credit. Small-cap equities
may be similarly affected by higher rates, given the levels of debt on their
balance sheets.
31
CREDIT
But we think these stresses of higher rates will be manageable—and more Corporate credit has also held up well across a number of global markets,
importantly—not enough to cause a recession in 2024. as U.S. and European corporates (both investment grade and high
yield) took advantage of the low interest rates of prior years to “term
Indeed, some sectors of the economy have fared better than some might out” (extend the maturities) of their debts. It is also notable that to take
have expected in the face of rising rates. advantage of higher rates in their own fixed income portfolios, companies
increased their holdings of shorter-duration cash equivalents, which are
For example, U.S. residential home values have accommodated the recent now yielding higher coupon payments.2 All of this means that non-financial
and substantial jump in mortgage rates. Even though financing activity corporate interest payments as a share of after-tax profits are at their
has collapsed (J.P. Morgan Private Bank and Wealth Management is on lowest levels since 1980.
pace to underwrite just one-third of the mortgages that we did in 2021),
home prices have been supported by the lowest supply on record.
100%
80%
60%
40%
20%
0%
’80 ’83 ’86 ’89 ’92 ’95 ’98 ’01 ’04 ’07 ’10 ’13 ’16 ’19 ’22
Sources: Haver Analytics, U.S Department of Commerce. Data as of June 30, 2023.
2
According to the Flow of Funds data, the share of assets in the nonfinancial corporate sector that
are cash equivalents (checkable deposits + savings deposits + money market fund shares) is
currently around 5.5%, which is up from 4% in the 2010s and 2–3.5% in the 1990s and 2000s.
32
Still, we believe higher interest rates are limiting the flow of credit. U.S. estate loans are at a floating rate, and nearly $2 trillion of commercial
corporate and household borrowing is roughly comparable to most of real estate debt matures by 2025. Indeed, BBB-rated commercial
the 2010s, a time when the economy was still deleveraging from the mortgage-backed securities spreads are nearing 1,000 bps (which is
GFC. In the Euro Area, bank lending both to households and corporates higher than their COVID crisis peaks), while high yield spreads remain
is barely growing, and at the slowest pace since 2015. Indeed, higher well anchored.
interest rates look to be much more onerous for the European
economy than the American economy. In corporate credit, the healthcare sector is under particular stress,
accounting for more than a quarter of all corporate credit defaults YTD.
We are also starting to see cracks in pockets of the credit complex, The sector faces regulatory headwinds, labor inflation (which crimps
specifically those that are either most exposed to floating interest margins) and liability payments (e.g., from opioid lawsuits).3 The longer
rates or facing near-term maturities. Over 50% of commercial real that interest rates stay elevated, the faster interest coverage metrics
will deteriorate, especially for smaller companies.
3
Nelson Jantzen & Tony Linares, “Default Monitor: High Yield and Leveraged Loan Research,”
J.P.Morgan Corporate Investment Bank Global Research, October 2, 2023.
33
CREDIT
U.S. leveraged loan markets have already felt the sting of higher rates.
As a result, default rates are now higher than they are for high yield
bonds (a historical anomaly). And, of course, many U.S. regional banks
are under the strain of earning low rates on old loans while having to
pay higher and higher rates on cash to attract deposits. Commercial
real estate debt on regional bank balance sheets only exacerbates
those strains.
10%
8%
6%
4%
2%
0%
’13 ’15 ’17 ’19 ’21 ’23
Sources: Haver Analytics, Bloomberg Finance L.P. Data as of November 19, 2023.
34
Ultimately, though, we think
these problems will be contained.
We do not see tighter credit
conditions leading to a full-blown
credit crunch.
For investors, stresses in the credit complex can create a wide range of
investment opportunities.
Moreover, U.S. private credit funds could continue to take market share
from high yield and leveraged loan markets. Currently, direct loans by
private lenders are yielding upwards of 12%, even though risk metrics,
such as net debt to EBITDA for borrowers, have improved. In addition,
covenants for lenders are stronger than they are in leveraged loan
markets. In our view, private credit is competitive with private equity
for a place in investors’ portfolios.
Conclusion
An investment
landscape
reconfigured
36
As we head into 2024, investors find more
options for their portfolios than at any
time since before the GFC. Bond yields are
high. Equity valuations are fair. Private
markets continue to offer premiums over
their public counterparts, while also
becoming more accessible to investors.
Even cash doesn’t look so bad.
37
GLOBAL
Global Perspectives
In our Global Perspectives, we highlight three
areas of opportunity for global investors:
38
India
Investors have turned to emerging markets for the promise of
stronger economic growth, and many of these economies have indeed
expanded at a faster pace than their developed market counterparts.
But there’s a twist, which many investors don’t fully appreciate: In most
emerging market (EM) economies, corporate earnings have failed to
keep pace with GDP growth.
12%
Nominal GDP Equity Returns (Domestic Index)
10%
8%
6%
4%
2%
0%
-2%
Brazil China Hong India Indonesia Malaysia Mexico Singapore South South Taiwan
Onshore Kong Africa Korea
J.P. Morgan Asset Management’s LTCMAs project that India’s economy India’s prospects look especially appealing at a time when China’s
will deliver nominal growth of around 10% annually over the next 10 long-term growth potential has declined, with far-reaching effects
to 15 years. In our view, this makes India one of the most compelling for the global economy broadly and emerging markets in particular.
investment destinations in emerging markets. To the extent that For example, China represents the largest source of trade demand
growth prospects become tougher to source in a world of tighter for Korea and Taiwan, due to its large appetite for semiconductors.
credit, Indian markets may look especially attractive to global It also ranks as the largest importer and consumer of many major
investors. commodities, directly impacting leading commodity exporters such
as Brazil and South Africa.
FAVORABLE DEMOGRAPHICS, LOW CORRELATION WITH CHINA
India’s growth potential reflects an expanding middle class, digitization In many ways, EM economies are highly correlated with China’s
and, especially, favorable demographics. India’s labor supply will likely economic cycle, especially major emerging markets. Indeed, given
increase steadily until the 2030s, and because labor supply is strongly the market capitalization of Chinese companies, the country effectively
linked to output, this gives it a long runway to deliver sustained high dominates the broad EM complex. For precisely that reason, India’s
rates of economic growth. lack of correlation appeals to many investors. The lack of correlation
applies to equity market performance as well. Indian equity markets
are among the least correlated to China.
MSCI China MSCI Taiwan MSCI India MSCI Korea MSCI Brazil
But the long-term outlook for India’s economy and equity markets
appears better than it has in years. We’d point to several reasons:
41
GLOBAL
Europe
Digital reinvention fuels a
fast-growing luxury sector
Luxury goods have long evoked craftsmanship and exclusivity.
Now digital transformation and shifting demographics are changing
the way luxury good companies interact with their customers.
— A rising EM consumer Competition to win those customers may intensify if economic growth
slows in 2024 (as we expect it will) and aspirational luxury consumers
— Pent-up demand, including from European consumers reduce their spending. The likely outcome: The strongest luxury brands
with still-ample excess savings will get even stronger.
4
Bain & Company, Renaissance in Uncertainty: Luxury Builds on Its Rebound
Data as of December 2022.
42
THE HIGHESTQUALITY BRANDS COMMAND EXCEPTIONAL
PRICING POWER OVER MULTIPLE CYCLES
Luxury goods pricing since 1950
11,000
Hermès Kelly 25
Hermès Birkin 25
Chanel Flap
8,250 Cartier Love Bracelet
Rolex Submariner
5,500
2,750
0
’54 ’59 ’64 ’69 ’75 ’80 ’85 ’90 ’96 ’01 ’06 ’11 ’17 ’22 ’27
Source: BlackRock. Data as of August 30, 2023. All companies referenced are shown for illustrative purposes
only, and are not intended as a recommendation or endorsement by J.P. Morgan in this context.
GENERATIONAL SHIFT, RISING EM CONSUMER Newer luxury markets, such as India and EM Southeast Asia and Africa,
As the industry’s digital shift helps spur new customer engagement, a look promising. Among the rising stars, India stands out. It could see
generational shift is underway, as well: Post-pandemic, we see more 35–40 million new mid- and high-income consumers between 2022 and
younger consumers with a growing interest in sustainable lifestyles. This 2030, implying that its luxury market could expand to 3.5 times today’s
sensibility plays well to the luxury sector’s appeal—“buy less, buy better.” size by 2030.
43
GLOBAL
44
Latin
By August 2023, that share had nearly halved, to 13.5%. During that
seven-year stretch, ASEAN (Association of Southeast Asian Nations)
countries boosted their share of U.S. imports from 13% to 17%, and
America
European Union countries from 15% to 19%. When we assess the
potential impact of nearshoring on countries’ GDPs, Central American
countries and Mexico stand to reap the greatest benefits. On an
individual country basis, Mexico’s share increased the most, rising from
13% to 16% as it became the main trading partner of the United States.
Its success could open the door for other countries in the region to
benefit from Mexico’s geographical proximity to the continent’s largest
economy.
Nearshoring creates
new openings for Latin
American markets
Globalization has been on the wane since the GFC. The latest chapter
in this historic change: International trade shifted significantly in the
wake of pandemic-induced supply chain bottlenecks and amid growing
geopolitical tensions. One trend has firmly taken hold: nearshoring,
in which companies move production closer to their main markets.
Companies’ larger goals—making supply chains more resilient—are
even more important now, as management teams focus on sustaining
profit margins and diversifying their supply chains in an increasingly
polarized world.
45
GLOBAL
3.9%
3.6%
3.2%
2.6% 2.5%
Investors may be hard pressed to access the benefits of higher growth When we examine the potential impact of nearshoring on specific
in Central America through equity markets. On the other hand, Mexico’s product categories, industrial goods (electrical, machinery, vehicles)
stock market broadly captures the GDP growth that nearshoring has and consumer goods (footwear, toys, optical) are among the U.S.
helped to spur, given the index’s exposure to domestic consumption, imports that could be subject to Latin American and Central American
as nearshoring-related manufacturing creates jobs, drives disposable gains in market share.
income and thus domestic economic activity.
REGIONAL INTEGRATION AND POLICY CHALLENGES
Notably, even after Mexican stocks have outperformed EM and global But market share gains are far from guaranteed. On one end, public
peers over the last two years, valuations are still trading below their spending and private investments will be needed to spur the necessary
10-year average. On a sector basis, we think industrial real estate in improvements in infrastructure and energy availability (especially “green”
Mexico should continue to outperform. Investors can uncover industrial energy). For the entire region to reap the benefits of nearshoring,
real estate opportunities in both public markets and private markets. regional integration will be required as well, especially as it relates to
46
infrastructure, logistics and business regulations. For example, textile Challenges abound, and the path won’t be smooth. But nearshoring
exports from Central America might move through the Mexican border and supply chain diversification could spur meaningful GDP gains in
without incurring hefty logistical costs. Latin America. We see this as a multi-year investment opportunity,
benefiting the region overall—but with Mexico as the clear big
Finally, public policy will be of paramount importance, as the strains of winner. We think current market pricing does not yet reflect the
extreme income inequality, and left-leaning politics more broadly, may full potential. Latin American equities, trading below historical
limit the structural investment needed to fully capitalize on the export multiples, offer investors access to the potential long-term benefits
opportunity. nearshoring may deliver through private and public investment,
improved infrastructure and rising commodity prices. For global
investors, we believe this is a compelling combination.
100%
Other
Canada
74% India
Japan
China
50%
Mexico
EU
25%
LatAm ex. Mexico
47
APPENDIX
Our mission
EXECUTIVE SPONSOR
Clay Erwin
Global Head of Investments Sales & Trading
48
ABBREVIATIONS
Bps—Basis points
COVID-19—Coronavirus disease 2019
CPI—Consumer Price Index
DM—Developed Markets
EM—Emerging Markets
EMEA—Europe, Middle East and Africa
EUR—Euro
Fed—Federal Reserve
GDP—Gross Domestic Product
GFC—Global Financial Crisis
LATAM—Latin America
U.K.—United Kingdom
U.S.—United States
USD—U.S. dollar
YOY—Year-over-year
YTD—Year-to-date
49
APPENDIX
IMPORTANT INFORMATION Standard and Poor's Midcap 400 Index is a capitalization-weighted index that
measures the performance of the mid-range sector of the U.S. stock market.
Past performance is no guarantee of future results. It is not possible to invest
directly in an index. All companies referenced are shown for illustrative purposes The Russell 2000 Index is composed of the smallest 2,000 companies in the
only, and are not intended as a recommendation or endorsement by J.P. Morgan in Russell 3000 Index, representing approximately 8% of the Russell 3000 total
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Bloomberg Finance L.P. and FactSet unless otherwise stated.
The S&P 500® Equal Weight Index (EWI) is the equal-weight version of the
widely used S&P 500. The index includes the same constituents as the
INDEX DEFINITIONS capitalization-weighted S&P 500, but each company in the S&P 500 EWI is
Note: Indices are for illustrative purposes only, are not investment products, and allocated a fixed weight—or 0.2% of the index total at each quarterly rebalance.
may not be considered for direct investment. Indices are an inherently weak
predictive or comparative tool. All indices denominated in U.S. dollars unless noted The STOXX Europe 600 Index is derived from the STOXX Europe Total Market
otherwise. Index (TMI) and is a subset of the STOXX Global 1800 Index. With a fixed number
of 600 components, the STOXX Europe 600 Index represents large, mid and small
The Bloomberg Barclays Global Aggregate Bond Index provides a broad- capitalization companies across 17 countries of the European region.
based measure of the global investment grade fixed-rate debt markets. The
Global Aggregate Index contains three major components: the U.S. Aggregate The MSCI EM (Emerging Markets) Index is a free-float weighted equity index
(USD 300mn), the Pan-European Aggregate (EUR 300mn), and the Asian-Pacific that captures large- and mid-cap representation across Emerging Markets (EM)
Aggregate Index (JPY 35bn). In addition to securities from these three benchmarks countries. The index covers approximately 85% of the free-float adjusted market
(94.1% of the overall Global Aggregate market value as of December 31, 2009), the capitalization in each country.
Global Aggregate Index includes Global Treasury, Eurodollar (USD 300mn), Euro-Yen
(JPY 25bn), Canadian (USD 300mn equivalent), and Investment Grade 144A (USD The CSI 300 Index is a free-float weighted index that consists of 300 A-share
300mn) index-eligible securities not already in the three regional aggregate indices. stocks listed on the Shanghai or Shenzhen Stock Exchanges.
The Global Aggregate Index family includes a wide range of standard and customized
subindices by liquidity constraint, sector, quality, and maturity. A component of The MSCI India Index is designed to measure the performance of the large- and
the Multiverse Index, the Global Aggregate Index was created in 1999, with index mid-cap segments of the Indian market.
history backfilled to January 1, 1990. All indices are denominated in U.S. dollars.
The MSCI World Index is a free-float adjusted SPX market capitalization-weighted
The Bloomberg U.S. Corporate Bond Index measures the investment grade, index that is designed to measure the equity market performance of developed
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publicly issued by U.S. and non-U.S. industrial, utility and financial issuers.
The STOXX Europe 600 Index (SXXP Index): An index tracking 600 publicly traded
NCREIF Real Estate is a quarterly time series composite total rate of return companies based in one of 18 EU countries. The index includes small-cap, medium-
measure of investment performance of a very large pool of individual commercial cap and large-cap companies. The countries represented in the index are Austria,
real estate properties acquired in the private market for investment purposes only. Belgium, Denmark, Finland, France, Germany, Greece, Holland, Iceland, Ireland,
All properties in the NPI have been acquired, at least in part, on behalf of tax- Italy, Luxembourg, Norway, Portugal, Spain, Sweden, Switzerland and the United
exempt institutional investors—the great majority being pension funds. As such, all Kingdom.
properties are held in a fiduciary environment.
The IBOV Index is a gross total return index weighted by free float market cap and
The MSCI China Index captures large- and mid-cap representation across China is composed of the most liquid stocks traded on the São Paulo Stock Exchange.
A shares, H shares, B shares, Red chips, P chips and foreign listings (e.g., ADRs).
The Hang Seng Index is a free-float capitalization-weighted index of a selection of
The S&P 500® is widely regarded as the best single gauge of large-cap U.S.
companies from the Stock Exchange of Hong Kong. The components of the index
equities and serves as the foundation for a wide range of investment products. The
are divided into four subindices: Commerce and Industry, Finance, Utilities, and
index includes 500 leading companies and captures approximately 80% coverage
Properties.
of available market capitalization.
The NASDAQ-100 Index is a modified capitalization-weighted index of the 100 The S&P BSE Sensex Index is a cap-weighted index. The index members have
largest and most active non-financial domestic and international issues listed on been selected on the basis of liquidity, depth, and floating-stock-adjustment depth
the NASDAQ. No security can have more than a 24% weighting. Prior to December and industry representation.
21, 1998 the Nasdaq 100 was a cap-weighted index.
50
The Jakarta Stock Price Index is a modified capitalization-weighted index of all Bonds are subject to interest rate risk, credit and default risk of the issuer. Bond
stocks listed on the regular board of the Indonesia Stock Exchange. prices generally fall when interest rates rise.
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The S&P/BMV IPC seeks to measure the performance of the largest and most should note that the income from tax-free municipal bond funds may be subject to
liquid stocks listed on the Bolsa Mexicana de Valores. The index is designed to state and local taxation and the Alternative Minimum Tax (AMT).
provide a broad, representative, yet easily replicable index covering the Mexican
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Small capitalization companies typically carry more risk than well-established
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51
APPENDIX
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