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    IM Template

    Uploaded by

    Anamaria Orjuela Palacio

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    IM Template

    Uploaded by

    Anamaria Orjuela Palacio
    4 views27 pages

    Copyright

    © © All Rights Reserved

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    DOCX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    4 views27 pages

    IM Template

    Uploaded by

    Anamaria Orjuela Palacio

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 27

    IM Template

    Title Page
    Executive Summary
    Table of Contents

    1.0 Introduction
    2.0 Mission and Vision
    2.1 Mission
    2.2 Vision
    3.0 Situational Analysis
    3.1 Internal Analysis
    3.1.1 Company Profile/ Situation
    3.2 External Analysis
    3.2.1 PESTEL

    3.2.2 Euromonitor
    3.2.3 Competitor Analysis
    4.0 STPD
    4.1 Segment
    4.2 Target
    4.3 Position
    4.4 Differentiation
    5.0 Marketing Mix
    5.1 Price
    5.2 Place
    5.3 Product
    LIfestyle brand chart
    5.4 Promotion
    5.5 People
    5.6 Process
    5.7 Physical Evidence
    6.0 Implementation
    6.1 Intro
    6.2 Discussion
    7.0 Evaluation
    7.1 Financial Metrics
    8.0 Control
    Control for 3 risk you identified in implementation
    Appendix
    Budget
    Advertising Brief
    Bibliography
    1.0 Introduction
    2.0 Mission and Vision

    (Put: Introductory sentence)

    2.1 Mission

    2.2 Vision
    3.0 Situational Analysis

    (Put: Introductory sentence)


    3.1 Internal Analysis

    3.1.1 Company Profile/ Situation

    Lean canvas

    3.1.2 Weighted SWOT

    the following with white will explain our current situation, highlighting the strengths and
    weaknesses, which we will discuss here.
    I see the most prominent strength is strong client relationships. Does this says that the
    company has excellent client relationships and these can help it grow overtime. However, what
    is its biggest problem? Clearly the inefficient processes. Meaning that they're not able to
    complete their processes in a way that is efficient, cost-effective, and can lead to delays. This
    could be a very difficult situation for the company if they get major clients
    3.2 External Analysis

    3.2.1 PESTEL

    3.2.2 Euromonitor
    Required

    3.2.3 Competitor Analysis


    4.0 STPD

    (Put: Introductory sentence)

    4.1 Segment
    4.2 Target

    Target customer profile, Empathy map


    4.3 Position

    Postitioning map
    4.4 Differentiation

    Value proposition canvas


    5.0 Marketing Mix

    (Put: Introductory sentence)

    5.1 Price
    5.2 Place
    5.3 Product

    Lifestyle brand chart

    CATEGORY DETAILS

    Who the audience is

    The desirable lifestyle they want

    The method to communicate this lifestyle

    The associations it will align with

    The experiences it will provide

    How to help them achieve it

    Marketing Plan Template 1


    5.4 Promotion

    5.5 People
    5.6 Process

    5.7 Physical Evidence


    6.0 Implementation

    6.1 Intro

    3 -5 sentence intro

    PMI Knowledge Area Marketing Plan Details

    Integration Management

    Scope Management

    Schedule Management

    Cost Management

    Quality Management

    Resource Management

    Communications Management

    Risk Management Have to have at least 3 risks (connect to


    evaluation)
    Procurement Management

    Stakeholder Management
    6.2 Discussion
    ½ page to a page
    7.0 Evaluation

    7.1 Financial Metrics

    Return on investment

    Leveragea
    8.0 Control

    Control for 3 risk you identified in implementation


    Appendix

    Budget
    MOre instagram post
    Bibliography

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