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REPORT
On
“MARKETING AND OPERATIONS INTERNSHIP”
By
MANASVI RUDRARAJU
22FMUCHH010500
RAGHURAM INFRASTRUCTURE A REPORT
On
“MARKETING AND OPERATIONS INTERNSHIP”
By
MANASVI RUDRARAJU
22FMUCHH010500
RAGHURAM INFRASTRUCTURE
A report submitted in partial fulfilment of the requirements
BBA Program of IBS HYDERABAD
Distribution List:
Prof. Ramesh Kandela (faculty guide)
AUTHORISATION
I, MANASVI RUDRARAJU hereby give the authority to
prof. Ramesh Kandela for the submission of my final report on the marketing and operations internship. This report will consider the detailed role of marketing and operations in the company. Date: 5th July 2023
ACKNOWLEDGEMENT
I would like to acknowledge and thank Mr Sunil of
Raghuram infra and the management for providing me with the opportunity of pursuing my Summer Internship Program (SIP) and getting an exposure to the working environment in the marketing and operations area. Apart from the subject of the report, it encouraged me to be resourceful and make efficient decisions, which will guide me in different stages of my life.
I would also like to thank Mr Rajiv for the help
whenever I required support. I gratefully acknowledge my college faculty guide Prof. Ramesh Kandela for guiding me through the journey and providing me with all sorts of convenience from the University’s side.
TABLE OF CONTENTS
S.NO PARTICULARS PG.NO
1. Abstract 5 2. Introduction 6 3. Company overview 7 4. Roles and responsibilities 8 5. Objectives of the study 9 6. Scope of the study 9 7. Conclusion 10 ABSTRACT
As a part of my BBA curriculum, I am doing an internship at Raghuram
infrastructure. The objective of this report is to understand and highlight the marketing and operating strategy of a company which mainly focuses on operations and processes covered in marketing.
This project was undertaken to understand the Developing strategies and
tactics to boost the company’s reputation and drive qualified traffic of Raghuram infrastructure. Deploying successful marketing campaigns from ideation to execution, experimenting with various organic and paid acquisition channels This report is an initiative to identify the functions and processes of the marketing and operations department. RAGHURAM believe in trust and futuristic vision, which gives customers an unparalleled and smooth experience. For the past 35 years, they have been growing exponentially, building on the pillars of QUALITY, INNOVATION, TRUST and COMMITMENT to ON-TIME DELIVERY to become one of the leading infrastructure companies in Hyderabad. INTRODUCTION
"Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure. Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too and may include writing thank you emails, playing golf with prospective clients, returning calls and emails quickly, and meeting with clients for coffee or a meal. At its most basic level, marketing seeks to match a company's products and services to customers who want access to those products. Matching products to customers ultimately ensures profitability.
COMPANY OVERVIEW
We at RAGHURAM believe in trust and futuristic vision, which gives our
customers an unparalleled and smooth experience. For the past 35 years, we have been growing exponentially, building on the pillars of QUALITY, INNOVATION, TRUST and COMMITMENT to ON-TIME DELIVERY to become one of the leading infrastructure companies in Hyderabad. We collaborated with many industrial giants and expanded our provinces and helped our customers and shareholders alike to make their dreams come true. Our growth and accomplishments stood tall with our foundations of trust and vision. The vision of RAGHURAM is to be a preeminent provider of superior construction services by consistently improving the quality of our products, adding value to our clients through innovation, foresight, integrity, and aggressive performance to serve with character and purpose. The culture of INNOVATION is to be integrated into the group's DNA. Not only our customers but also our employees and anyone associated with our group should progress towards GROWTH and improvement. MARKETING ROLES AND RESPONSIBILITIES
Support the marketing leadership team through the organization and administrative support for various projects.
Maintain strong communication between marketing executives and internal and
external stakeholders.
Coordinate employee meetings and communications for the marketing department.
Maintain executive schedules and oversee project load.
Plan, prepare and deliver presentations on behalf of the marketing team.
Conduct research for key marketing campaigns.
OBJECTIVES OF THE STUDY
The main objectives of the study are as follows
1. Creation of Demand:
The marketing first objective is to create demand through various means. A conscious attempt is
made to find out the preferences and tastes of the consumers. Goods and services are produced to
satisfy the needs of the customers.
2. Customer Satisfaction:
Selling the goods or services is not that important as the satisfaction of the customers’ needs.
Marketing is customer- oriented. It begins and ends with the customer.
3. Market Share:
Every business aims at increasing its market share, i.e., the ratio of its sales to the total sales in
the economy. 4. Generation of Profits:
The marketing department generates revenue for the business. If the firm is not earning profits, it
will not be able to survive in the market. Moreover, profits are also needed for the growth and
diversification of the firm.
5. Creation of Goodwill and Public Image:
To build up the public image of a firm over a period is called goodwill. Marketing provides quality
products to customers at reasonable prices and thus creates its impact on the customers.
We make attempts to raise the goodwill of the business by initiating image- building activities
such a sales promotion, publicity and advertisement, high quality, reasonable price, convenient
distribution outlets, etc.
SCOPE OF THE STUDY:
The benefit of the study for the researcher is that it helped to gain knowledge and experience and provided the opportunity to study and understand the prevalent marketing strategies used in business. The key points of my research study are:
It provided an invaluable opportunity to gain experience in the field of marketing and build vital skills to set you on a successful career path
It also helped me develop marketing knowledge and skills, building my resume, networking, and increasing job opportunities. CONCLUSION
The marketing managers are an important part of the process. responsible for creating and implementing comprehensive strategies that incorporate traditional and digital tactics to promote products or services and reach target audiences. That's why the marketing process is important for any company, be it small or large. All companies require proper marketing management and manager.
Working in Raghuram infrastructure made me realize the success of an
organization depends on understanding consumer behaviour and tailor their campaigns to specific demographics. Raghuram infrastructure derive interventions where their clients can achieve their company goal rather than focusing on marketing management.
