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Advanced Research Methods

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ADVANCED RESEARCH METHODS

Course description:
The basic aim behind this course is to equip students with the practical knowledge about conducting
research. Making them understand the basic frameworks of research in their respective areas of
specialization. Encouraging them to develop their research frameworks based on knowledge related to
their respective fields. The course is designed to encourage students’ constant participation in the field
of research by establishing culture of critical thinking and continuous reading within the domains of their
specialized areas of studies.
Recommended books:
William,G.Zikmund.(2003). Business Research Methods. (7th Ed).Thomson, South western.
Uma Sekran. (2000). Research Methods for business, A skill building approach. (3rd ed).
Assignments, presentations and marks distribution:
Apart from exam (80/100) each student will be required to:
 Conduct a research assignment and will be required to do presentation in group format.
 The class will be divided in groups according to the size/strength of the class.
 The assignment will carry (20/100) marks.
 Other instructions for presentation will be discussed later.
Week/subject Lecture/Activity Learning outcomes
Week 1
Introduction to research Basic role and scope of
business research.
When is research needed
Week 2
The research process An overview of research
process.
Types of research studies
Week 3
Literature survey Reasons for conducting
literature review.
Identifying the relevant
sources.
Extracting the relevant
information
Week 4
Literature survey Enhancing students quality of
literature review writing
Practical assignments
Week 5
Literature survey Enhancing students quality of
literature review writing
Practical assignments
Week 6
Problem definition Examples of well defined
problems
Week 7
Theoretical framework The need of theoretical
framework
Week 8
Variables Importance of understanding,
Independent, dependant,
moderating and intervening
variables.
Descriptions of variables in
theoretical framework.
Week 9
Hypothesis development Development of hypothesis of
study
Week 10
Research design Research settings and types of
investigations
Week 11
Data collection methods Data collection methods.
Settings and sources of data
Measuring the reliability and
validity of data
Week 12
Sampling Major sampling techniques
Week 13
Data Analysis Data Analysis techniques,
parametric/non parametric
statistical tests
Week 14
Research Proposal
Week 15
Presentations of Research
Proposals
Week 16
Presentations of Research
Proposals

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